Failing retailers

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Current Store Concept The current store concept is trying to be edgy with unfinished jobs and a sort of scruffy interior look. There are no specialities or new shopping experience features. The authentic and creative atmosphere can be welcoming in addition to the helpful and willing staff who reflect the brands demographic for a customer. Improvements I would introduce new concepts into the store such as a free personal shopping service, because I feel that there are so many different varieties of clothing, that someone with no idea of their own style or fashion sense would be very confused. Therefore personal shopping could really widen the opportunities of Urban Outfitters and attract more customers – especially if its free. And existing customers will be more likely to buy more !
Current Online/Social Media Presence • ‘Urban Outfitters' Social Media Strategy Nabs a Striking Number of Followers’ https://risnews.com/urban-outfitters-social-media-strategy-nabsstriking-number-followers • Urban Outfitters’ social media profile is up to date and enticing for their young audience, posting at least everyday, with outfit ideas and combinations so that consumers will buy several garments.
Page 1 and 2: FAILING RETAILERS ANALYSIS By Hanna
Page 3 and 4: American Apparel Strengths They wer
Page 5 and 6: Urban Outfitters Strengths Produce
Page 7: New Look Strengths Their products a
Page 12 and 13: Product offer Urban Outfitters offe
Page 14: Urban Outfitters Shop report The st

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