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Consumer<br />
trends of Urban<br />
Outfitters’<br />
demographic<br />
The typical demographic that would suit an urban<br />
outfitters customer are students of ages 18 – 30, men and<br />
women. These people may be student but will live an<br />
affluent, metropolitan lifestyle and have creative and<br />
unique ideas of fashion, alternative style and music taste.<br />
Trends that attract Urban Outfitters demographic are;<br />
Scanning of QR codes with smart phone, young people<br />
know how to use technology and will interact well when<br />
that’s what shopping involves.<br />
The photo booth in Urban Outfitters attracts the younger<br />
audience as it becomes a trend with in schools and<br />
friendship groups, the whole novelty concept.<br />
Urban Outfitters sell a rare selection of American sweets<br />
which again attracts a younger audience as this becomes<br />
fashionable with in groups of young people.
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