Failing retailers

modernfashionconcepts

American

Apparel

Strengths

They were known for their

‘Made In America’ slogan which

made customers believe the

authenticity of the brand, also

the fact that they were very

against the use of sweat shops

attracted consumers with the

same ethical beliefs.

Opportunities

To try and sell on line rather

than in stores, as they have

already had to close their high

street stores due to bankruptcy.

The designers could increase

their range of garments in order

to attract more/other

customers.

Weakness’

Their garments don’t offer

many unique designs, all pieces

were designed in a very simple

way with a lot of ‘one size’

descriptions.

Threats

Threats are every other retailer

that sell simple clothing, at

lower prices.

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