www.downloadslide.com Chapter Three The Changing American Society: Values 107 100. R. H. Levey, “Survey Shows Gender Differences in Retail Social Media Use,” Chief Marketer, January 4, 2011. 101. See R. Widgery, M. G. Angur, and R. Nataraajan, “The Impact of Employment Status on Married Women’s Perceptions of Advertising Message Appeals,” Journal of Advertising Research, January 1997, pp. 54–62; and S. Feiereisen, A. J. Broderick, and S. P. Douglas, “The Effect and Moderation of Gender Identity Congruity,” Psychology and Marketing 26, no. 9 (2009), pp. 813–43. 102. M. S. LaTour, T. L. Henthorne, and A. J. Williams, “Is Industrial Advertising Still Sexist?,” Industrial Marketing Management, 1998, pp. 247–55; and M. Y. Jones, A. J. S. Stanaland, and B. D. Gelb, “Beefcake and Cheesecake,” Journal of Advertising, Summer 1998, pp. 33–51. 103. For a cross-cultural meta-analysis of this topic, see M. Eisend, “A Meta-Analysis of Gender Roles in Advertising,” Journal of the Academy of Marketing Science 38 (2010), pp. 418–40. 104. Neff, “Time to Rethink Your Message.” 105. J. R. McColl-Kennedy, C. S. Daus, and B. A. Sparks, “The Role of Gender in Reactions to Service Failure and Recovery,” Journal of Service Research, August 2003, pp. 66–82; see also A. S. Mattila, A. A. Grandey, and G. M. Fisk, “The Interplay of Gender and Affective Tone in Service Encounter Satisfaction,” Journal of Service Research, November 2003, pp. 136–43.
chapter 4 The www.downloadslide.com Changing American Society: Demographics and Social Stratification 108