Views
6 months ago

Consumer Behavior Building Marketing Strategy 13th Edition

www.downloadslide.com

www.downloadslide.com Part Four Cases 657 would allow Amazon to better compete with brick-andmortar retailers that offer consumers more immediate gratification of possessing products at the time of purchase, rather than waiting a number of days for delivery. With Amazon Prime Air, consumers will be able to enjoy their purchases very quickly, while still enjoying the convenience and comfort of shopping in their own homes. According to Mr. Bezos: I would define Amazon by our big ideas, which are customer centricity, putting the customer at the center of everything we do, invention. We like to pioneer, we like to explore, we like to go down dark alleys and see what’s on the other side. . . . You gotta earn your keep in this world. When you invent something new, if customers come to the party, it’s disruptive to the old way. The public’s reception of Amazon’s announcement was mixed. Many consumers were excited at the prospect of Amazon Prime Air services. However, others felt that it was simply a cheap publicity stunt to draw headlines on the day before Cyber Monday. Others who resided near Amazon fulfillment centers were concerned about the noise that a fleet of drones would cause while flying overhead 24 hours a day. Some consumers even announced plans to shoot the drones out of the sky, either because they dislike the idea of drones or because they want the packages that they would carry. Likewise, the business community had mixed perceptions. Many of Amazon’s competitors, as well as logistics companies, scoffed at the idea of Amazon Prime Air. The CEO of FedEx called the idea “almost amusing” and the CEO of eBay called it a “long term fantasy”; Groupon answered the announcement with a satirical proposal of its own innovative delivery system—a catapult. Meanwhile, Google announced its own plan, called Project Wing, to utilize drones for other purposes, including delivering disaster relief. While Amazon’s research and development speeds forward, the biggest barrier to launching Amazon Prime Air is legal regulation from the Federal Aviation Administration (FAA). According to Mr. Bezos: The hardest challenge in making this happen is going to be demonstrating this to the standards of the FAA that this is a safe thing to do. . . . I know it can’t be before 2015, because that’s the earliest we could get the rules from the FAA. My guess is that’s, that’s probably a little optimistic. But could it be, you know, four, five years? I think so. It will work, and it will happen, and it’s gonna be a lot of fun. Amazon has joined a coalition of firms, including 3D Robotics, Parrot, and DJI Innovations, whose purpose is to advocate for the legalization of drone use for commercial purposes and educate the public on the safety and benefits of their use. The coalition has the support of Congress, as the FAA Modernization and Reform Act of 2012 mandated that the FAA open U.S. national airspace to civilian and commercial small drone traffic. However, FAA regulations have not yet been revised. In 2014, Amazon petitioned the FAA for an exemption to their rules that restrict the commercial use of drones and for permission for the company to begin to test its drones in an outdoor setting. So far, the FAA has not approved Amazon’s request. In order to continue its research and development on the drones, Amazon plans to carry on by taking its outdoor testing to India, where there is a much more lenient regulatory environment. It is imperative that the research and development continues so that once the regulations in the United States are revised to allow commercial drones, Amazon will be prepared to launch its program. Discussion Questions 1. Chapters 15 and 17 discuss information search and shopping. If Amazon is successful with its launching of Amazon Prime Air, how could this change the information search in the consumer decision process and could it result in more online purchases? 2. Chapter 16 discusses evaluative criteria and Chapter 18 discusses postpurchase cognitive dissonance. What are some things that Amazon could do to aid consumers in making decisions about a product and the evaluative criteria for the product they are considering purchasing? Could this help make consumers feel more comfortable about purchasing a product online and reduce postpurchase guilt and dissonance? 3. Chapter 17 discusses perceived risks. What perceived risk is Amazon reducing? How? 4. Chapter 17 also discusses characteristics of online shoppers and provides a typology of online shopping segments. Justify your response. (Hint: Multiple segments could be correct depending on your justification.) a. Which of these segments would be most likely to adopt Amazon Prime Air? b. Which of these segments would be least likely to adopt Amazon Prime Air?

www.downloadslide.com 658 Part Four Consumer Decision Process 5. Chapter 13 discusses situational characteristics. Which situational characteristics might play a role in a consumer’s decision to purchase with Amazon Prime Air? Explain. 6. Chapter 7 discusses types of innovation. Is Amazon Prime Air best described as a continuous, dynamically continuous, or discontinuous innovation? Source: C. Dillow, “Amazon Aims for Drone Delivery,” Fortune, December 12, 2013, http://fortune.com; J. Freed, “FedEx CEO Finds Delivery Drones ‘Almost Amusing,’” Huffington Post, December 18, 2013, www. huffingtonpost.com; D. Gross, “Amazon’s Drone Delivery: How Would It Work?,” CNN, December 2, 2013, www.cnn.com; “Groupon Unveils Their Answer to Amazon’s Drone Delivery: Catapults,” Huffington Post, December 11, 2013, www.huffingtonpost.com; A. Kleinman, “eBay CEO Calls Amazon Drones A ‘Long-Term Fantasy,’” Huffington Post, www.huffingtonpost.com; D. Nicks, “Amazon’s Drone Strike,” Time, December 2, 2013, http://business. time.com; C. Rose, “Amazon’s Jeff Bezos Looks to the Future,” CBS News, December 1, 2013, www.cbsnews.com; M. Snider, “Amazon Looks to Gain Liftoff for Drone Delivery Testing,” USA Today, August 17, 2014, www. usatoday.com; T. Mogg, “Bezos Maintains He’s Serious about Amazon’s Drone Delivery Service, Currently Testing Tech,” Digital Trends, April 14, 2014, www.digitaltrends.com; G. McNeal, “Six Things You Should Know about Amazon’s Drones,” Forbes, July 11, 2014, www.forbes.com; E. Mack, “Beware! 8 Sinister Consequences of Google and Amazon Drones,” Cnet, September 2, 2014, www.cnet.com; L. Lorrenzetti, “Amazon May Be Flying to India to Test Drone Deliveries,” Fortune, August 20, 2014, http://fortune. com; and D. Kravets, “FAA Grounds Amazon’s Drone Delivery Plans,” Ars Technica, June 24, 2014, http://arstechnica.com. 4–3 TARGET RESISTS THE CHRISTMAS CREEP Christmas Creep is the retail phenomenon in which retail stores set up Christmas displays earlier and earlier every year. Many stores are now beginning their Christmas holiday season around Halloween rather than the more traditional, post-Thanksgiving beginning of the holiday shopping season. For example, Sears ran Black Friday (traditionally the day after Thanksgiving) Door Busters before Halloween. Others use out-of-store methods to engage in Christmas Creep. For example, Pier 1 conducted an e-mail campaign that featured a snowman encouraging consumers to “get an early start on Christmas”—in July of 2010. Retail stores beginning their holiday season as early as the summer months is becoming more common. Hobby Lobby is another company employing Christmas Creep. In 2008, Christmas décor was in Hobby Lobby stores in August. In 2009, it was available in July. By 2010, Hobby Lobby stocked their shelves with Christmas décor as early as June. According to one shopper: I’ve heard of the Christmas Creep, but this year it’s a Christmas Sprint! Today, June 19, 2010 at the Hobby Lobby . . . Christmas merchandise already on SALE at 40% off!!!! It’s not even Father’s Day, and they are already starting to deck the halls. During 2010, Target made a deliberate effort to wait closer to the actual traditional holiday season to begin its holiday promotions. It said that this move is in response to consumers becoming burned out by overexposure to Christmas displays, advertising, and other promotions. Thus, Target delayed its holiday advertising campaign until after Thanksgiving. According to Chief Marketing Officer Michael Francis: Guests really tire of these messages when they’re started too early in the season, and it doesn’t align with where they are in their lives. They look at Thanksgiving as family time . . . and aren’t yet ready to get into the frenzy that defines the Christmas shopping season. This decision was not made haphazardly. Target conducted extensive research to find out how consumers really felt about Christmas Creep, through guest surveys and evaluation of point-of-sale data. Besides, Francis has noted that with a slowing economy, consumers are less likely to make purchases earlier in the holiday season. The last several years we’ve seen shoppers shopping much closer to need. The Christmas season, which had been spread over six weeks, is becoming more of a sprint. Although Target is taking the strategy of delaying its holiday media blitz, it is still paying attention to the segment of consumers who prefer to shop early. Therefore, some Christmas merchandise is stocked in the store earlier and only select customers are targeted with holiday e-mails and direct mail prior to the main holiday media campaign launch. There are mixed consumer reactions to Christmas Creep. Some consumers view Christmas Creep as a source of frustration and experience “emotional pushback.” Other consumers are not bothered by the early holiday promotions. In any case, Christmas Creep stimulates a lot of discussion on consumer blogs. Experts have different views on Christmas Creep. According to Chris Morran, senior editor at Consumerist.com, a

  • Page 1 and 2:

    www.downloadslide.com

  • Page 3 and 4:

    www.downloadslide.com CONSUMER BEHA

  • Page 5 and 6:

    www.downloadslide.com iv Preface Th

  • Page 7 and 8:

    www.downloadslide.com Walkthrough C

  • Page 9 and 10:

    Tables individuals and groups withi

  • Page 11 and 12:

    www.downloadslide.com Chapter Two C

  • Page 13 and 14:

    www.downloadslide.com Instructor Li

  • Page 15 and 16:

    www.downloadslide.com all McGraw-Hi

  • Page 17 and 18:

    www.downloadslide.com Brief Content

  • Page 19 and 20:

    www.downloadslide.com Contents Part

  • Page 21 and 22:

    www.downloadslide.com xx Contents M

  • Page 23 and 24:

    www.downloadslide.com xxii Contents

  • Page 25 and 26:

    www.downloadslide.com xxiv Contents

  • Page 27 and 28:

    Experiences and Acquisitions part w

  • Page 29 and 30:

    chapter 1 Consumer www.downloadslid

  • Page 31 and 32:

    www.downloadslide.com 6 Part One In

  • Page 33 and 34:

    www.downloadslide.com 8 Part One In

  • Page 35 and 36:

    www.downloadslide.com 10 Part One I

  • Page 37 and 38:

    www.downloadslide.com 12 Part One I

  • Page 39 and 40:

    www.downloadslide.com 14 Part One I

  • Page 41 and 42:

    www.downloadslide.com 16 Part One I

  • Page 43 and 44:

    www.downloadslide.com 18 Part One I

  • Page 45 and 46:

    www.downloadslide.com 20 Part One I

  • Page 47 and 48:

    www.downloadslide.com 22 Part One I

  • Page 49 and 50:

    www.downloadslide.com 24 Part One I

  • Page 51 and 52:

    www.downloadslide.com 26 Part One I

  • Page 53 and 54:

    www.downloadslide.com CONSUMER INSI

  • Page 55 and 56:

    www.downloadslide.com 30 Part One I

  • Page 57 and 58:

    www.downloadslide.com 32 Part One I

  • Page 59 and 60:

    Experiences and Acquisitions part I

  • Page 61 and 62:

    chapter 2 Cross-Cultural www.downlo

  • Page 63 and 64:

    www.downloadslide.com 38 Part Two E

  • Page 65 and 66:

    www.downloadslide.com 40 Part Two E

  • Page 67 and 68:

    www.downloadslide.com 42 Part Two E

  • Page 69 and 70:

    www.downloadslide.com 44 Part Two E

  • Page 71 and 72:

    www.downloadslide.com 46 Part Two E

  • Page 73 and 74:

    www.downloadslide.com 48 Part Two E

  • Page 75 and 76:

    www.downloadslide.com 50 Part Two E

  • Page 77 and 78:

    www.downloadslide.com 52 Part Two E

  • Page 79 and 80:

    www.downloadslide.com 54 Part Two E

  • Page 81 and 82:

    www.downloadslide.com 56 Part Two E

  • Page 83 and 84:

    www.downloadslide.com 58 Part Two E

  • Page 85 and 86:

    www.downloadslide.com 60 Part Two E

  • Page 87 and 88:

    www.downloadslide.com 62 Part Two E

  • Page 89 and 90:

    www.downloadslide.com 64 Part Two E

  • Page 91 and 92:

    www.downloadslide.com 66 Part Two E

  • Page 93 and 94:

    www.downloadslide.com 68 Part Two E

  • Page 95 and 96:

    www.downloadslide.com 70 Part Two E

  • Page 97 and 98:

    www.downloadslide.com 72 Part Two E

  • Page 99 and 100:

    www.downloadslide.com 74 Part Two E

  • Page 101 and 102:

    chapter 3 The www.downloadslide.com

  • Page 103 and 104:

    www.downloadslide.com 78 Part Two E

  • Page 105 and 106:

    www.downloadslide.com 80 Part Two E

  • Page 107 and 108:

    www.downloadslide.com 82 Part Two E

  • Page 109 and 110:

    www.downloadslide.com 84 Part Two E

  • Page 111 and 112:

    www.downloadslide.com 86 Part Two E

  • Page 113 and 114:

    www.downloadslide.com 88 Part Two E

  • Page 115 and 116:

    www.downloadslide.com 90 Part Two E

  • Page 117 and 118:

    www.downloadslide.com CONSUMER INSI

  • Page 119 and 120:

    www.downloadslide.com 94 Part Two E

  • Page 121 and 122:

    www.downloadslide.com 96 Part Two E

  • Page 123 and 124:

    www.downloadslide.com 98 Part Two E

  • Page 125 and 126:

    www.downloadslide.com 100 Part Two

  • Page 127 and 128:

    www.downloadslide.com 102 Part Two

  • Page 129 and 130:

    www.downloadslide.com 104 Part Two

  • Page 131 and 132:

    www.downloadslide.com 106 Part Two

  • Page 133 and 134:

    chapter 4 The www.downloadslide.com

  • Page 135 and 136:

    www.downloadslide.com 110 Part Two

  • Page 137 and 138:

    www.downloadslide.com 112 Part Two

  • Page 139 and 140:

    www.downloadslide.com 114 Part Two

  • Page 141 and 142:

    www.downloadslide.com 116 Part Two

  • Page 143 and 144:

    www.downloadslide.com 118 Part Two

  • Page 145 and 146:

    www.downloadslide.com 120 Part Two

  • Page 147 and 148:

    www.downloadslide.com CONSUMER INSI

  • Page 149 and 150:

    www.downloadslide.com 124 Part Two

  • Page 151 and 152:

    www.downloadslide.com 126 Part Two

  • Page 153 and 154:

    www.downloadslide.com 128 Part Two

  • Page 155 and 156:

    www.downloadslide.com 130 Part Two

  • Page 157 and 158:

    www.downloadslide.com 132 Part Two

  • Page 159 and 160:

    www.downloadslide.com 134 Part Two

  • Page 161 and 162:

    www.downloadslide.com 136 Part Two

  • Page 163 and 164:

    www.downloadslide.com 138 Part Two

  • Page 165 and 166:

    www.downloadslide.com 140 Part Two

  • Page 167 and 168:

    www.downloadslide.com 142 Part Two

  • Page 169 and 170:

    www.downloadslide.com 144 Part Two

  • Page 171 and 172:

    chapter 5 The www.downloadslide.com

  • Page 173 and 174:

    www.downloadslide.com 148 Part Two

  • Page 175 and 176:

    www.downloadslide.com 150 Part Two

  • Page 177 and 178:

    www.downloadslide.com 152 Part Two

  • Page 179 and 180:

    www.downloadslide.com 154 Part Two

  • Page 181 and 182:

    www.downloadslide.com 156 Part Two

  • Page 183 and 184:

    www.downloadslide.com CONSUMER INSI

  • Page 185 and 186:

    www.downloadslide.com 160 Part Two

  • Page 187 and 188:

    www.downloadslide.com 162 Part Two

  • Page 189 and 190:

    www.downloadslide.com 164 Part Two

  • Page 191 and 192:

    www.downloadslide.com 166 Part Two

  • Page 193 and 194:

    www.downloadslide.com 168 Part Two

  • Page 195 and 196:

    www.downloadslide.com 170 Part Two

  • Page 197 and 198:

    www.downloadslide.com 172 Part Two

  • Page 199 and 200:

    www.downloadslide.com 174 Part Two

  • Page 201 and 202:

    www.downloadslide.com 176 Part Two

  • Page 203 and 204:

    www.downloadslide.com 178 Part Two

  • Page 205 and 206:

    www.downloadslide.com 180 Part Two

  • Page 207 and 208:

    chapter 6 The www.downloadslide.com

  • Page 209 and 210:

    www.downloadslide.com 184 Part Two

  • Page 211 and 212:

    www.downloadslide.com 186 Part Two

  • Page 213 and 214:

    www.downloadslide.com 188 Part Two

  • Page 215 and 216:

    www.downloadslide.com 190 Part Two

  • Page 217 and 218:

    www.downloadslide.com 192 Part Two

  • Page 219 and 220:

    www.downloadslide.com 194 Part Two

  • Page 221 and 222:

    www.downloadslide.com 196 Part Two

  • Page 223 and 224:

    www.downloadslide.com 198 Part Two

  • Page 225 and 226:

    www.downloadslide.com 200 Part Two

  • Page 227 and 228:

    www.downloadslide.com 202 Part Two

  • Page 229 and 230:

    204 www.downloadslide.com Part Two

  • Page 231 and 232:

    www.downloadslide.com 206 Part Two

  • Page 233 and 234:

    www.downloadslide.com 208 Part Two

  • Page 235 and 236:

    www.downloadslide.com 210 Part Two

  • Page 237 and 238:

    www.downloadslide.com 212 Part Two

  • Page 239 and 240:

    chapter 7 Group www.downloadslide.c

  • Page 241 and 242:

    www.downloadslide.com 216 Part Two

  • Page 243 and 244:

    www.downloadslide.com CONSUMER INSI

  • Page 245 and 246:

    www.downloadslide.com 220 Part Two

  • Page 247 and 248:

    www.downloadslide.com 222 Part Two

  • Page 249 and 250:

    www.downloadslide.com 224 Part Two

  • Page 251 and 252:

    www.downloadslide.com 226 Part Two

  • Page 253 and 254:

    www.downloadslide.com 228 Part Two

  • Page 255 and 256:

    www.downloadslide.com CONSUMER INSI

  • Page 257 and 258:

    www.downloadslide.com 232 Part Two

  • Page 259 and 260:

    www.downloadslide.com 234 Part Two

  • Page 261 and 262:

    www.downloadslide.com 236 Part Two

  • Page 263 and 264:

    www.downloadslide.com CONSUMER INSI

  • Page 265 and 266:

    www.downloadslide.com 240 Part Two

  • Page 267 and 268:

    www.downloadslide.com 242 Part Two

  • Page 269 and 270:

    www.downloadslide.com 244 Part Two

  • Page 271 and 272:

    www.downloadslide.com 246 Part Two

  • Page 273 and 274:

    www.downloadslide.com 248 Part Two

  • Page 275 and 276:

    www.downloadslide.com 250 Part Two

  • Page 277 and 278:

    www.downloadslide.com 252 Part Two

  • Page 279 and 280:

    www.downloadslide.com Part Two CASE

  • Page 281 and 282:

    www.downloadslide.com 256 Part Two

  • Page 283 and 284:

    www.downloadslide.com 258 Part Two

  • Page 285 and 286:

    www.downloadslide.com 260 Part Two

  • Page 287 and 288:

    www.downloadslide.com 262 Part Two

  • Page 289 and 290:

    www.downloadslide.com 264 Part Two

  • Page 291 and 292:

    www.downloadslide.com 266 Part Two

  • Page 293 and 294:

    www.downloadslide.com 268 Part Two

  • Page 295 and 296:

    Experiences and Acquisitions part I

  • Page 297 and 298:

    www.downloadslide.com chapter 8 Per

  • Page 299 and 300:

    www.downloadslide.com 274 Part Thre

  • Page 301 and 302:

    www.downloadslide.com 276 Part Thre

  • Page 303 and 304:

    www.downloadslide.com 278 Part Thre

  • Page 305 and 306:

    www.downloadslide.com 280 Part Thre

  • Page 307 and 308:

    www.downloadslide.com 282 Part Thre

  • Page 309 and 310:

    www.downloadslide.com 284 Part Thre

  • Page 311 and 312:

    www.downloadslide.com 286 Part Thre

  • Page 313 and 314:

    www.downloadslide.com 288 Part Thre

  • Page 315 and 316:

    www.downloadslide.com 290 Part Thre

  • Page 317 and 318:

    www.downloadslide.com 292 Part Thre

  • Page 319 and 320:

    www.downloadslide.com 294 Part Thre

  • Page 321 and 322:

    www.downloadslide.com 296 Part Thre

  • Page 323 and 324:

    www.downloadslide.com 298 Part Thre

  • Page 325 and 326:

    www.downloadslide.com 300 Part Thre

  • Page 327 and 328:

    www.downloadslide.com 302 Part Thre

  • Page 329 and 330:

    www.downloadslide.com 304 Part Thre

  • Page 331 and 332:

    www.downloadslide.com 306 Part Thre

  • Page 333 and 334:

    www.downloadslide.com 308 Part Thre

  • Page 335 and 336:

    www.downloadslide.com 310 Part Thre

  • Page 337 and 338:

    chapter 9 Learning, www.downloadsli

  • Page 339 and 340:

    www.downloadslide.com 314 Part Thre

  • Page 341 and 342:

    www.downloadslide.com 316 Part Thre

  • Page 343 and 344:

    www.downloadslide.com 318 Part Thre

  • Page 345 and 346:

    www.downloadslide.com 320 Part Thre

  • Page 347 and 348:

    www.downloadslide.com 322 Part Thre

  • Page 349 and 350:

    www.downloadslide.com 324 Part Thre

  • Page 351 and 352:

    www.downloadslide.com 326 Part Thre

  • Page 353 and 354:

    www.downloadslide.com 328 Part Thre

  • Page 355 and 356:

    www.downloadslide.com 330 Part Thre

  • Page 357 and 358:

    www.downloadslide.com 332 Part Thre

  • Page 359 and 360:

    www.downloadslide.com 334 Part Thre

  • Page 361 and 362:

    www.downloadslide.com 336 Part Thre

  • Page 363 and 364:

    www.downloadslide.com 338 Part Thre

  • Page 365 and 366:

    www.downloadslide.com 340 Part Thre

  • Page 367 and 368:

    www.downloadslide.com CONSUMER INSI

  • Page 369 and 370:

    www.downloadslide.com 344 Part Thre

  • Page 371 and 372:

    www.downloadslide.com 346 Part Thre

  • Page 373 and 374:

    www.downloadslide.com 348 Part Thre

  • Page 375 and 376:

    www.downloadslide.com 350 Part Thre

  • Page 377 and 378:

    chapter 10 Motivation, www.download

  • Page 379 and 380:

    www.downloadslide.com 354 Part Thre

  • Page 381 and 382:

    www.downloadslide.com 356 Part Thre

  • Page 383 and 384:

    www.downloadslide.com 358 Part Thre

  • Page 385 and 386:

    www.downloadslide.com 360 Part Thre

  • Page 387 and 388:

    www.downloadslide.com 362 Part Thre

  • Page 389 and 390:

    www.downloadslide.com 364 Part Thre

  • Page 391 and 392:

    www.downloadslide.com CONSUMER INSI

  • Page 393 and 394:

    www.downloadslide.com 368 Part Thre

  • Page 395 and 396:

    www.downloadslide.com 370 Part Thre

  • Page 397 and 398:

    www.downloadslide.com 372 TABLE 10-

  • Page 399 and 400:

    www.downloadslide.com 374 Part Thre

  • Page 401 and 402:

    www.downloadslide.com 376 Part Thre

  • Page 403 and 404:

    www.downloadslide.com 378 Part Thre

  • Page 405 and 406:

    www.downloadslide.com 380 Part Thre

  • Page 407 and 408:

    chapter 11 Attitudes www.downloadsl

  • Page 409 and 410:

    www.downloadslide.com 384 Part Thre

  • Page 411 and 412:

    www.downloadslide.com 386 Part Thre

  • Page 413 and 414:

    www.downloadslide.com 388 Part Thre

  • Page 415 and 416:

    www.downloadslide.com 390 Part Thre

  • Page 417 and 418:

    www.downloadslide.com 392 Part Thre

  • Page 419 and 420:

    www.downloadslide.com 394 Part Thre

  • Page 421 and 422:

    www.downloadslide.com 396 Part Thre

  • Page 423 and 424:

    www.downloadslide.com 398 Part Thre

  • Page 425 and 426:

    www.downloadslide.com 400 Part Thre

  • Page 427 and 428:

    www.downloadslide.com CONSUMER INSI

  • Page 429 and 430:

    www.downloadslide.com 404 Part Thre

  • Page 431 and 432:

    www.downloadslide.com 406 Part Thre

  • Page 433 and 434:

    www.downloadslide.com 408 Part Thre

  • Page 435 and 436:

    www.downloadslide.com 410 Part Thre

  • Page 437 and 438:

    www.downloadslide.com 412 Part Thre

  • Page 439 and 440:

    www.downloadslide.com 414 Part Thre

  • Page 441 and 442:

    www.downloadslide.com 416 Part Thre

  • Page 443 and 444:

    chapter 12 Self-Concept www.downloa

  • Page 445 and 446:

    www.downloadslide.com 420 Part Thre

  • Page 447 and 448:

    www.downloadslide.com 422 Part Thre

  • Page 449 and 450:

    www.downloadslide.com 424 Part Thre

  • Page 451 and 452:

    www.downloadslide.com CONSUMER INSI

  • Page 453 and 454:

    www.downloadslide.com 428 Part Thre

  • Page 455 and 456:

    www.downloadslide.com 430 Part Thre

  • Page 457 and 458:

    www.downloadslide.com 432 Part Thre

  • Page 459 and 460:

    www.downloadslide.com 434 Part Thre

  • Page 461 and 462:

    www.downloadslide.com 436 Part Thre

  • Page 463 and 464:

    www.downloadslide.com 438 Part Thre

  • Page 465 and 466:

    www.downloadslide.com 440 Part Thre

  • Page 467 and 468:

    www.downloadslide.com 442 Part Thre

  • Page 469 and 470:

    www.downloadslide.com Part Three CA

  • Page 471 and 472:

    www.downloadslide.com 446 Part Thre

  • Page 473 and 474:

    www.downloadslide.com 448 Part Thre

  • Page 475 and 476:

    www.downloadslide.com 450 Part Thre

  • Page 477 and 478:

    www.downloadslide.com 452 Part Thre

  • Page 479 and 480:

    www.downloadslide.com 454 Part Thre

  • Page 481 and 482:

    www.downloadslide.com 456 Part Thre

  • Page 483 and 484:

    www.downloadslide.com 458 Part Thre

  • Page 485 and 486:

    www.downloadslide.com 460 Part Thre

  • Page 487 and 488:

    www.downloadslide.com 462 Part Thre

  • Page 489 and 490:

    www.downloadslide.com 464 Part Thre

  • Page 491 and 492:

    www.downloadslide.com 466 Part Thre

  • Page 493 and 494:

    Experiences and Acquisitions www.do

  • Page 495 and 496:

    chapter 13 Situational www.download

  • Page 497 and 498:

    www.downloadslide.com 472 Part Four

  • Page 499 and 500:

    www.downloadslide.com 474 Part Four

  • Page 501 and 502:

    www.downloadslide.com CONSUMER INSI

  • Page 503 and 504:

    www.downloadslide.com 478 Part Four

  • Page 505 and 506:

    www.downloadslide.com 480 Part Four

  • Page 507 and 508:

    www.downloadslide.com 482 Part Four

  • Page 509 and 510:

    www.downloadslide.com 484 Part Four

  • Page 511 and 512:

    www.downloadslide.com 486 Part Four

  • Page 513 and 514:

    www.downloadslide.com 488 Part Four

  • Page 515 and 516:

    www.downloadslide.com 490 Part Four

  • Page 517 and 518:

    www.downloadslide.com 492 Part Four

  • Page 519 and 520:

    www.downloadslide.com 494 Part Four

  • Page 521 and 522:

    chapter 14 Consumer www.downloadsli

  • Page 523 and 524:

    www.downloadslide.com 498 Part Four

  • Page 525 and 526:

    www.downloadslide.com 500 Part Four

  • Page 527 and 528:

    www.downloadslide.com 502 Part Four

  • Page 529 and 530:

    www.downloadslide.com 504 Part Four

  • Page 531 and 532:

    www.downloadslide.com 506 Part Four

  • Page 533 and 534:

    www.downloadslide.com CONSUMER INSI

  • Page 535 and 536:

    www.downloadslide.com 510 Part Four

  • Page 537 and 538:

    www.downloadslide.com 512 Part Four

  • Page 539 and 540:

    www.downloadslide.com 514 Part Four

  • Page 541 and 542:

    www.downloadslide.com 516 Part Four

  • Page 543 and 544:

    chapter 15 Information www.download

  • Page 545 and 546:

    www.downloadslide.com 520 Part Four

  • Page 547 and 548:

    www.downloadslide.com 522 Part Four

  • Page 549 and 550:

    www.downloadslide.com 524 Part Four

  • Page 551 and 552:

    www.downloadslide.com CONSUMER INSI

  • Page 553 and 554:

    www.downloadslide.com 528 Part Four

  • Page 555 and 556:

    www.downloadslide.com 530 Part Four

  • Page 557 and 558:

    www.downloadslide.com 532 Part Four

  • Page 559 and 560:

    www.downloadslide.com 534 Part Four

  • Page 561 and 562:

    www.downloadslide.com 536 Part Four

  • Page 563 and 564:

    www.downloadslide.com 538 Part Four

  • Page 565 and 566:

    www.downloadslide.com 540 Part Four

  • Page 567 and 568:

    www.downloadslide.com 542 Part Four

  • Page 569 and 570:

    www.downloadslide.com 544 Part Four

  • Page 571 and 572:

    www.downloadslide.com 546 Part Four

  • Page 573 and 574:

    www.downloadslide.com 548 Part Four

  • Page 575 and 576:

    chapter 16 Alternative www.download

  • Page 577 and 578:

    www.downloadslide.com 552 Part Four

  • Page 579 and 580:

    www.downloadslide.com 554 Part Four

  • Page 581 and 582:

    www.downloadslide.com 556 Part Four

  • Page 583 and 584:

    www.downloadslide.com 558 Part Four

  • Page 585 and 586:

    www.downloadslide.com 560 Part Four

  • Page 587 and 588:

    www.downloadslide.com 562 Part Four

  • Page 589 and 590:

    www.downloadslide.com 564 Part Four

  • Page 591 and 592:

    www.downloadslide.com 566 Part Four

  • Page 593 and 594:

    www.downloadslide.com 568 Part Four

  • Page 595 and 596:

    www.downloadslide.com 570 Part Four

  • Page 597 and 598:

    www.downloadslide.com CONSUMER INSI

  • Page 599 and 600:

    www.downloadslide.com 574 Part Four

  • Page 601 and 602:

    www.downloadslide.com 576 Part Four

  • Page 603 and 604:

    www.downloadslide.com 578 Part Four

  • Page 605 and 606:

    chapter 17 Outlet www.downloadslide

  • Page 607 and 608:

    www.downloadslide.com 582 Part Four

  • Page 609 and 610:

    www.downloadslide.com 584 Part Four

  • Page 611 and 612:

    www.downloadslide.com 586 Part Four

  • Page 613 and 614:

    www.downloadslide.com CONSUMER INSI

  • Page 615 and 616:

    www.downloadslide.com 590 Part Four

  • Page 617 and 618:

    www.downloadslide.com CONSUMER INSI

  • Page 619 and 620:

    www.downloadslide.com 594 Part Four

  • Page 621 and 622:

    www.downloadslide.com 596 Part Four

  • Page 623 and 624:

    www.downloadslide.com 598 Part Four

  • Page 625 and 626:

    www.downloadslide.com 600 Part Four

  • Page 627 and 628:

    www.downloadslide.com 602 Part Four

  • Page 629 and 630:

    www.downloadslide.com 604 Part Four

  • Page 631 and 632: www.downloadslide.com 606 Part Four
  • Page 633 and 634: www.downloadslide.com 608 Part Four
  • Page 635 and 636: www.downloadslide.com 610 Part Four
  • Page 637 and 638: www.downloadslide.com 612 Part Four
  • Page 639 and 640: www.downloadslide.com 614 Part Four
  • Page 641 and 642: www.downloadslide.com 616 Part Four
  • Page 643 and 644: www.downloadslide.com 618 Part Four
  • Page 645 and 646: chapter 18 Postpurchase www.downloa
  • Page 647 and 648: www.downloadslide.com 622 Part Four
  • Page 649 and 650: www.downloadslide.com 624 Part Four
  • Page 651 and 652: www.downloadslide.com 626 Part Four
  • Page 653 and 654: www.downloadslide.com 628 Part Four
  • Page 655 and 656: www.downloadslide.com 630 Part Four
  • Page 657 and 658: www.downloadslide.com 632 Part Four
  • Page 659 and 660: www.downloadslide.com 634 Part Four
  • Page 661 and 662: www.downloadslide.com 636 Part Four
  • Page 663 and 664: www.downloadslide.com 638 Part Four
  • Page 665 and 666: www.downloadslide.com CONSUMER INSI
  • Page 667 and 668: www.downloadslide.com 642 Part Four
  • Page 669 and 670: www.downloadslide.com 644 Part Four
  • Page 671 and 672: www.downloadslide.com 646 Part Four
  • Page 673 and 674: www.downloadslide.com 648 Part Four
  • Page 675 and 676: www.downloadslide.com 650 Part Four
  • Page 677 and 678: www.downloadslide.com 652 Part Four
  • Page 679 and 680: www.downloadslide.com Part Four CAS
  • Page 681: www.downloadslide.com 656 Part Four
  • Page 685 and 686: www.downloadslide.com 660 Part Four
  • Page 687 and 688: www.downloadslide.com 662 Part Four
  • Page 689 and 690: www.downloadslide.com 664 Part Four
  • Page 691 and 692: www.downloadslide.com 666 Part Four
  • Page 693 and 694: www.downloadslide.com 668 Part Four
  • Page 695 and 696: Experiences and Acquisitions Vpart
  • Page 697 and 698: chapter 19 Organizational www.downl
  • Page 699 and 700: www.downloadslide.com 674 Part Five
  • Page 701 and 702: www.downloadslide.com 676 Part Five
  • Page 703 and 704: www.downloadslide.com 678 Part Five
  • Page 705 and 706: www.downloadslide.com 680 Part Five
  • Page 707 and 708: www.downloadslide.com 682 Part Five
  • Page 709 and 710: www.downloadslide.com 684 Part Five
  • Page 711 and 712: www.downloadslide.com 686 Part Five
  • Page 713 and 714: www.downloadslide.com 688 Part Five
  • Page 715 and 716: www.downloadslide.com 690 Part Five
  • Page 717 and 718: www.downloadslide.com 692 Part Five
  • Page 719 and 720: www.downloadslide.com CONSUMER INSI
  • Page 721 and 722: www.downloadslide.com 696 Part Five
  • Page 723 and 724: www.downloadslide.com 698 Part Five
  • Page 725 and 726: www.downloadslide.com 700 Part Five
  • Page 727 and 728: www.downloadslide.com 702 Part Five
  • Page 729 and 730: Experiences and Acquisitions part V
  • Page 731 and 732: chapter 20 Marketing www.downloadsl
  • Page 733 and 734:

    www.downloadslide.com 708 Part Six

  • Page 735 and 736:

    www.downloadslide.com 710 Part Six

  • Page 737 and 738:

    www.downloadslide.com 712 Part Six

  • Page 739 and 740:

    www.downloadslide.com 714 Part Six

  • Page 741 and 742:

    www.downloadslide.com 716 Part Six

  • Page 743 and 744:

    www.downloadslide.com 718 Part Six

  • Page 745 and 746:

    www.downloadslide.com CONSUMER INSI

  • Page 747 and 748:

    www.downloadslide.com 722 Part Six

  • Page 749 and 750:

    www.downloadslide.com 724 Part Six

  • Page 751 and 752:

    www.downloadslide.com 726 Part Six

  • Page 753 and 754:

    www.downloadslide.com 728 Part Six

  • Page 755 and 756:

    www.downloadslide.com 730 Part Six

  • Page 757 and 758:

    www.downloadslide.com 732 Part Six

  • Page 759 and 760:

    www.downloadslide.com Appendix A Co

  • Page 761 and 762:

    www.downloadslide.com 736 Appendix

  • Page 763 and 764:

    www.downloadslide.com 738 Appendix

  • Page 765 and 766:

    www.downloadslide.com 740 Appendix

  • Page 767 and 768:

    www.downloadslide.com 742 Appendix

  • Page 769 and 770:

    www.downloadslide.com 744 Appendix

  • Page 771 and 772:

    www.downloadslide.com 746 Appendix

  • Page 773 and 774:

    www.downloadslide.com 748 Appendix

  • Page 775 and 776:

    www.downloadslide.com 750 Appendix

  • Page 777 and 778:

    www.downloadslide.com 752 Photo Cre

  • Page 779 and 780:

    www.downloadslide.com Name Index Pa

  • Page 781 and 782:

    www.downloadslide.com 756 Name Inde

  • Page 783 and 784:

    www.downloadslide.com 758 Name Inde

  • Page 785 and 786:

    www.downloadslide.com 760 Name Inde

  • Page 787 and 788:

    www.downloadslide.com 762 Name Inde

  • Page 789 and 790:

    www.downloadslide.com 764 Name Inde

  • Page 791 and 792:

    www.downloadslide.com 766 Name Inde

  • Page 793 and 794:

    www.downloadslide.com 768 Name Inde

  • Page 795 and 796:

    www.downloadslide.com Case Index a

  • Page 797 and 798:

    www.downloadslide.com 772 Subject I

  • Page 799 and 800:

    www.downloadslide.com 774 Subject I

  • Page 801 and 802:

    www.downloadslide.com 776 Subject I

  • Page 803 and 804:

    www.downloadslide.com 778 Subject I

  • Page 805 and 806:

    www.downloadslide.com 780 Subject I

  • Page 807 and 808:

    www.downloadslide.com 782 Subject I

  • Page 809 and 810:

    www.downloadslide.com 784 Subject I

  • Page 811 and 812:

    www.downloadslide.com 786 Subject I

  • Page 813 and 814:

    www.downloadslide.com

  • Page 815 and 816:

    www.downloadslide.com

  • Page 817:

    www.downloadslide.com

Fashion Marketing: Contemporary Issues, Second edition - Pr School
The Consumer Markets Scoreboard 2nd edition
The State of Influencer Marketing 2017
People Buy - Pearson Canada
WHAT MOBILE-FIRST CONSUMERS WANT FROM BRANDS
Consumer Buying Behavior - BeefRetail.org
Consumer centric advertising - Mobile Marketing Association
Survey of the American Consumer - GfK MRI
TAXI DELIVERS KNOCKOUT PUNCH - Strategy
Building real advantage in a recession - TNS-Sifo
Online Marketing Strategy and Consumer Behavior - IHG Owners ...
Social-Market-FoundationPublication-Playing-the-field-Consumers-and-competition-in-banking-160715
New RULES.indd - Cambridge Marketing College
BCCA Value Chain Market Analysis and Strategy Development
Chinese Consumer Report 2012 (PDF, 1202 KB) - Roland Berger
Engaging To Build Our Brands - Colgate
Sports Marketing & Sponsorship - FIFA/CIES International University ...
Marketing standards - WPP.com
Victoria's Secret: Marketing Strategy