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EVENT: IP EXPO EUROPE IP EXPO EUROPE STANDING ROOM ONLY THIS YEAR'S IP EXPO EUROPE HAD AN UNUSUALLY CELEBRITY- TINGED LINE-UP AS PROFESSOR BRIAN COX ATTRACTED A RECORD-BREAKING CROWD TO HIS OPENING KEYNOTE, FOLLOWED LATER BY CHESS GRANDMASTER GARRY KASPAROV DISCUSSING ARTIFICIAL INTELLIGENCE October's IP EXPO Europe kicked off at ExCel London with a dive into "where science and IT collide" thanks to an opening keynote from Professor Brian Cox OBE. The presence of a real-life celebrity made the opening of the show even more hectic than usual, with capacity crowds and a genuine 'standing room only' atmosphere for Cox's keynote. He took to the stage in front of a jampacked crowd that was overflowing out into the show floor to explain how technologies like AI, IoT and analytics are driving an IT revolution towards incredible computer power, more storage and innovative solutions like graphene and quantum computing. A post-keynote press briefing demonstrated Cox's laconic goodwill as well as his intelligence, as he skilfully and patiently dealt with a variety of occasionally bizarre lines of questioning from the media. AI is a larger part of the show than ever before and today's seminar and keynote sessions gave thought to the evolution of this technology. Conrad Wolfram, Strategic Director at Wolfram Research shared his thoughts on why, in this age of analyticsdriven decision making and AI, organisations are often disappointed with the results. Garry Kasparov, Security Ambassador for Avast and chess grandmaster delved into whether or not super-intelligent AI is really compatible with human existence, whilst Brad Anderson, Corp. VP Enterprise Mobility at Microsoft spoke about the company's new technologies, designed to protect businesses from increasingly sophisticated and damaging online threats. Commenting on IP EXPO Europe 2017, Bradley Maule-ffinch, EMEA Portfolio Director at IP EXPO event series said: "AI and machine learning are becoming the norm for organisations striving to extract value from the growing quantities of data available in the modern world. Our speakers and exhibitors at IP EXPO Europe today have addressed key questions around AI, from its impact on society, to practical, legal and ethical questions about how to apply the technology now." Additional highlights from day one included: An eye-opening panel discussion on the future of cybersecurity featuring Wendy Nather, Principal Security Strategist DUO Security, Mikko Hypponen, Chief Research Officer F-Secure, Rik Furguson, Global VP Security Research Trend Micro and James Lyne, Global Security Advisor Sophos A timely panel discussion on the efficient implementation of cloud communications featuring Manek Dubash, Technology Journalist, Charles 32 STORAGE Nov/Dec 2017 @STMagAndAwards MAGAZINE

EVENT: IP EXPO EVENT: IP EXPO EUROPE Aylwin, Director of Channel 8x8, Dave Mailer, Principle Consultant 4C Strategies and Tom McDonald, Managing Director Exsel Group. A forward-thinking talk by Adrian Hornsby, Technical Evangelist at Amazon Web Services covering the AWS IoT platform, latest developments and live demos & walk-throughs featuring Raspberry Pi. A comprehensive view on the future of AI, both sophisticated and automated, by Dave Palmer, Director of Technology Darktrace. ANOTHER DAY, ANOTHER KEYNOTE The second day of the show saw a cerebral keynote from AI-pioneer Stuart Russell, Professor of Electrical Engineering and Computer Sciences at UC Berkley, on the reality of AI and whether or not we, as humans, should be concerned about its evolution. With the inaugural MACHINA Summit.AI colocated with IP EXPO Europe it was unsurprising to see AI become a big topic of discussion across both days of the show. In light of the ongoing debate on the topic, Russell also delved into the recent highprofile argument between Elon Musk and Mark Zuckerberg, dismissing their concerns and instead suggesting a complete reorientation of the field. AI wasn't the only area in high demand among attendees. This year's show also featured a significant focus on cyber security. Award-winning writer and comedian Bennett Arron gave a lively and informative keynote on the dangers of identity theft and how best to protect yourself from it. Social Engineer and "people hacker" Jenny Radcliffe shared the results from her 'live social hack'. Whilst, Joanne Bone from Irwin Michell LLP uncovered more on preparation for the upcoming GDPR legislation. Among the many highlights for visitors on day two were several sessions on DevOps, including a particularly insightful talk from Colin Beales of Microsoft on 'zero to DevOps with Microsoft Azure'. Jason Hammons from Pure Storage delved into synchronous replication in front of a captivated audience. Whilst wrapping up the day's sessions the collective that was Chris Swan of DXC, Mandi Walls of Chef and David Lewis from Akamai Technologies took a humorous look at some IT terms which belong in the jargon bin. Commenting after day two's events, Bradley Maule-ffinch said: "As always our speakers and exhibitors have really gone above and beyond to make this year's show an incredible success, and as a result we've seen record attendance across both days at the show. With such a wide range of topics covered we've been able to provide attendees with a comprehensive view of IT at the cutting edge. It's also been fantastic to see so much conversation about the next evolution of technology in AI and Machine Learning." IP EXPO Europe returns for 2018 on 3rd and 4th October at ExCeL London. For further details of the event visit and join in the conversation by following @IPEXPO on Twitter. More info: @STMagAndAwards Nov/Dec 2017 STORAGE MAGAZINE 33