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AVL Content Creation_1.3

AVL

AVL Content Creation Guidelines Character optimum: 20 Brand Promise is how you create brand value and address the emotional guarantee of your solution. Brand Promise (optional) Figure 2: Example Creta - Brand Promise Examples: CRETA 4:“Trust your calibration power” / Model.CONNECT: “Enrich your Reality” / Engine Design Services: “Designed for Excellence” / AVL FIRE M: does not use a brand promise / AVL Customer Services: “Experience the Added Value” For more information please consult the ITS Marketing team to get information about the Brand Icon Navigator. This is a very helpful tool to create a Brand Promise, USPs and other brand messages. Author: Marketing AVL digital content guidelines_1.3.docx Created: 03/2016 confidential 10/35

AVL Content Creation Guidelines In the content chunk “The Offering” you can upload, if available, a brand icon (mainly used in ITS and AST), which will be shown together with the title in the frontend: The Offering –Title, Brand Icon and Description Figure 3: Example Creta - The Offering Guidelines for Title and Description: Product Service TITLE Name of the product (e.g. AVL CRETA 4 Name of the service (e.g. Engine Design Services) DESCRIPTION “What is it”: This is text containing the most important search word or phrase and your offering. Typically it is a noun (e.g. software, testbed). Together with the title the description will increase your rating in web searches and confirm on the first glance that your customer found what he or she is looking for. e.g. Calibration Data Management “Where is it applicable”: If your offering is a service and does not possess a product name, make extra sure your description headline corresponds to your keywords. For example, the description could be the industry your services serve. e.g. Passenger Car Powertrain Character Optimum: 30 Author: Marketing AVL digital content guidelines_1.3.docx Created: 03/2016 confidential 11/35

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