Views
11 months ago

AVL Content Creation_1.3

AVL

AVL Content Creation Guidelines 3 Appendices 3.1 Contact information For support and more information regarding these guidelines, please contact the following: Corporate Marketing: rachel.harrison@avl.com PTE Marketing: beatrice.joerer@avl.com ITS Marketing: andreas.pickl@avl.com AST Marketing: mohamed.gouda@avl.com 3.2 Writing technical content (Klaus Baumgartner) – tbd For more information, please contact klaus.baumgartner@avl.com. Author: Marketing AVL digital content guidelines_1.3.docx Created: 03/2016 confidential 28/35

AVL Content Creation Guidelines 3.3 Guideline trademarks This section covers the definition and processes for the use of trademarks. 3.3.1.1 WHAT IS A TRADEMARK? A trademark identifies the source of a product or service Trademarks characterize a known quality and a particular brand If a trademark is not properly used, trademarks rights can be lost The proprietor of a registered trademark is entitled to prevent others from using their trademark. Examples: When/when not to register a trademark? This short section provides a decision guidance and information on the correct use of trademarks. 3.3.2.1 UNREGISTERED TRADEMARKS In order to use a word as trademark (e.g. in publications or brochures), you don‘t necessarily have to register it. 3.3.2.2 CORRECT USE OF A NON-REGISTERED TRADEMARK: It is sufficient to use TM in order to identify AVL’s non-registered trademarks. It shows that the word is used as a trademark for specific goods or services (which come from AVL) and is not used in a descriptive way for the goods or services. Author: Marketing AVL digital content guidelines_1.3.docx Created: 03/2016 confidential 29/35

Contents
ON CONTENT MARKETING
CONTENT
Table of Contents - National Prosecuting Authority
From Creation to Conversion: Promoting Content to the Right Audience
CONTENT
Contents
Contents
Contents
Marketing Strategy for Video Services Query - SME Toolkit India
140729_State-of-B2B-Content-Marketing
140729_State-of-B2B-Content-Marketing