4 months ago

Catena Magazine October/November

- Consequently, the

- Consequently, the direct, indirect and induced impacts of on-site spending are a contribution of nearly £11m to Gross Value Added in a typical year. This helps to sustain the equivalent of about 110 full time jobs. - Further expenditures occur off-site in hotels, restaurants and tourist attractions. This is estimated to contribute about £8m to GVA with an employment impact equivalent to about 120 full time jobs. What has Glamorgan Cricket done to increase revenue in the local area? Redevelopment started in April 2007 and on 4th March 2008, Glamorgan Cricket announced a 10 year sponsorship deal with SSE SWALEC worth £1.5m. The gates opened for the first time on Friday 9th May 2008 when the club played Gloucestershire in a Friends Provident Trophy match. Since then the stadium has hosted two Test matches, 8 One-Day-Internationals, five ICC Champions Trophy fixtures and T20 Finals as well as 281 days of domestic cricket. Recently renamed as the SSE SWALEC, it continues to meet its primary business purpose of accommodating paying spectators of first class and international cricket matches whilst providing a home for Glamorgan Cricket Club and Cricket Wales who coach players and promote participation in the game of cricket throughout Wales. Also, with its capacity to accommodate a wide range of business and social functions the stadium is promoted as a multi-purpose facility set in parkland alongside the River Taff, close to the centre of Cardiff, and the Cardiff Capital Region. Hotels, leisure, shopping and entertainments are in walking distance and access by public and private transport is straightforward. 8

The India ODI in 2014 attracted 13,236 spectators. 51% were estimated to have come from outside Wales with about 30% as day visitors. It is likely that about 10% of the total stayed overnight with friends and 10% used hotel or B&B accommodation. This compares with about 65,000 people expected to have attended the First Investec Ashes Test of 2015 of whom 62% were expected to have come from outside Wales and a higher percentage to make overnight stays in hotels and B&Bs–with even higher restaurant use. Whilst an average year with 190,000 days of attendances might generate 19,000 overnight stays in hotels, a year with several international matches and 215,000 days of attendances will attract more visitors from outside Wales and perhaps up to 40,000 overnight stays. Therefore, assuming offsite expenditure by a local visitor to be £45 per day and £300 for overnight stayers the total off site expenditure by 1.5m attendees will have been in the region of £106m since 2008 assuming only 10% making an overnight stay. This means that for an average year since 2008 the off-site expenditure will have been around £15m p.a. Whilst, in a year that includes the Ashes, it might reach about £18m. The difference in expenditure on-site between an Ashes year and an average year is likely to be up to £2m. So, with off-site expenditure differing by around £3m it means that an Ashes year is likely to put £5m more into the economy than an average year. However, focussing on the average year the expenditures flowing into the economy are estimated to be £7m from onsite activity and £15m from off-site activity. 9