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Climate Action 2010-2011

Ecosystem based

Ecosystem based adaptation IUU fishing includes breaking the laws and regulations of a country or an international agreement, misreporting catches to the relevant authority, or fishing in a way that undermines management efforts to conserve marine species and ecosystems. Fifth, related to this, we must target the buyers, working on transparency and traceability. The fish fingers may look innocent enough. But the global supply chain for fish products often involves several countries, and without information-sharing on the provenance of fish, buyers may unwittingly be funding unsustainable fishing. Gaining popularity in recent years among consumers and retailers alike, the Marine Stewardship Council (MSC) provides a stamp of environmental quality, certifying that fish has been caught in an environmental and sustainable fashion. If we encourage consumers and retailers to purchase sustainable fish, as indicated by reputable labels such as the MSC, then enormous progress can be made. All around the world our efforts to collaborate and build trust with all parties are paying dividends. And sixth, the examples of Australia and Scotland where local fishermen have been closely involved with conservation initiatives, show how multi-stakeholder dialogue (and advocacy) – especially between fishermen, scientists, governments and NGOs – can help restore our fish stocks. Building trust between stakeholders Collaboration is central to WWF’s work across the world. For example, in Canada we are engaged with local and national interests to help restore the Grand Banks; in India and African countries we are helping to reduce turtle bycatch by working with the local fishermen; and in South Africa, New Zealand and Australia we have extensive fisheries improvement projects. All around the world, in fact, our efforts to collaborate and build trust with all parties are paying dividends. In Scotland, as a case in point, WWF has been closely involved in the pioneering Scottish Conservation Credits Scheme since its inception. This initiative has built up trust between all stakeholders and preliminary results show it is clearly achieving its objective of cod conservation. But we are not complacent. No excuses We know exactly why Canada’s cod stocks collapsed and we don’t have any excuses for losing the blue fin and other commercially valuable species. The absurdity of the present situation is that irresponsible decision making in the interests of short term profits is preventing the true economic and social value of fish from being fully realized. | 160 | We know what the problems are. We know the solutions too. Some unscrupulous fishermen, call them pirates if you will, are being rewarded for stealing fish from the waters of developing nations and even from future generations. Governments have to listen to science when they develop new regulations and management strategies. Retailers, and consumers must also must take responsibility and reward those fishermen who do it right. To achieve long-term and sustainable results we have to see collaboration on one goal: the recovery of our fish. James P Leape has been Director General of WWF International since 2005. A graduate of Harvard College and Harvard Law School, Jim began his career as an environmental lawyer – bringing environmental protection cases in the US, advising UNEP in Nairobi, Kenya, and co-authoring the leading American text on environmental law. Jim first joined WWF in the US in 1989, and for ten years led their conservation programmes around the world, serving as Executive Vice President. In that role, he helped shape the global strategy of the WWF Network and represented WWF in many international forums. From 2001 to 2005, he directed the conservation and science initiatives of the David and Lucile Packard Foundation, one of the largest philanthropies in the US. WWF International’s mission is to stop the degradation of the planet’s natural environment, and build a future in which humans live in harmony with nature. To achieve this, it is working with its many partners to save biodiversity, and reduce humanity’s impact on natural habitats. WWF’s strategic focus is on conserving critical places and critical species that are particularly important for their habitat or for people. It is also working to reduce humanity’s ecological footprint – the amount of land and natural resources needed to supply food, water, fibre and timber, and to absorb carbon dioxide emissions. WWF International Avenue du Mont-Blanc, 1196 Gland Switzerland Tel: +41 22 364 91 11 Website: www.panda.org www.climateactionprogramme.org