Climate Action 2011-2012
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special Feature<br />
new holland Agriculture<br />
New Holland Agriculture:<br />
farming technology of tomorrow<br />
New Holland has been providing solutions that improve<br />
farming efficiency and productivity by using accessible<br />
technology since 1895. It offers cash crop producers,<br />
livestock farmers, contractors, vineyards and groundcare<br />
professionals the largest choice of easy-to-operate tractors,<br />
harvesters and material handling equipment: more than<br />
80 product lines and over 300 models. New Holland<br />
complements the widest agricultural equipment offering<br />
in the world with effective parts and service support and<br />
a range of tailored financial services from a specialist in<br />
agriculture. An approachable and professional global dealer<br />
network always guarantees total assistance and expert advice<br />
season after season. Close to customers in all fields, New<br />
Holland is the reliable partner of each farmer.<br />
As one of the world’s leading makers of agricultural<br />
machinery, New Holland Agriculture is well aware that<br />
the focus must be not only on productivity and efficiency,<br />
but also on the environmental impact of<br />
technology applied to agriculture. In 2006<br />
New Holland launched its Clean Energy<br />
Leader strategy for the active promotion<br />
of renewable fuels, emissions reduction<br />
systems and sustainable agricultural technology. Today<br />
biodiesel, ECOBlue selective catalytic reduction (SCR) Tier<br />
4 solutions, biomass, NH2 hydrogen tractor and the Energy<br />
Independent Farm, as well as carbon footprint reduction,<br />
form the foundation blocks for this strategy.<br />
AgriculturAl mechAnisAtion in<br />
emerging mArkets<br />
The issue of climate change has particular resonance in<br />
emerging countries, where agricultural development is<br />
playing a key role in the search for food security and<br />
renewable energy sources. Well planned and executed<br />
mechanisation is at the heart of achieving sustainable<br />
development in the agricultural sector.<br />
The African continent is a case in point: many countries<br />
are investing to develop their agriculture, running largescale<br />
projects to help this process, bringing new land<br />
into cultivation and boosting productivity in existing<br />
and new farms.<br />
New Holland has the resources to develop different<br />
business models to meet the diverse needs of these countries<br />
as they evolve. It has an extremely wide product offering,<br />
Close to customers in all fields, New Holland is the reliable partner of each farmer.<br />
46 climateactionprogramme.org
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