Views
1 year ago

Climate Action 2011-2012

special Feature new

special Feature new holland Agriculture New Holland Agriculture: farming technology of tomorrow New Holland has been providing solutions that improve farming efficiency and productivity by using accessible technology since 1895. It offers cash crop producers, livestock farmers, contractors, vineyards and groundcare professionals the largest choice of easy-to-operate tractors, harvesters and material handling equipment: more than 80 product lines and over 300 models. New Holland complements the widest agricultural equipment offering in the world with effective parts and service support and a range of tailored financial services from a specialist in agriculture. An approachable and professional global dealer network always guarantees total assistance and expert advice season after season. Close to customers in all fields, New Holland is the reliable partner of each farmer. As one of the world’s leading makers of agricultural machinery, New Holland Agriculture is well aware that the focus must be not only on productivity and efficiency, but also on the environmental impact of technology applied to agriculture. In 2006 New Holland launched its Clean Energy Leader strategy for the active promotion of renewable fuels, emissions reduction systems and sustainable agricultural technology. Today biodiesel, ECOBlue selective catalytic reduction (SCR) Tier 4 solutions, biomass, NH2 hydrogen tractor and the Energy Independent Farm, as well as carbon footprint reduction, form the foundation blocks for this strategy. AgriculturAl mechAnisAtion in emerging mArkets The issue of climate change has particular resonance in emerging countries, where agricultural development is playing a key role in the search for food security and renewable energy sources. Well planned and executed mechanisation is at the heart of achieving sustainable development in the agricultural sector. The African continent is a case in point: many countries are investing to develop their agriculture, running largescale projects to help this process, bringing new land into cultivation and boosting productivity in existing and new farms. New Holland has the resources to develop different business models to meet the diverse needs of these countries as they evolve. It has an extremely wide product offering, Close to customers in all fields, New Holland is the reliable partner of each farmer. 46 climateactionprogramme.org

CA2011 New Holland_1.pdf New Holland has developed the technologies and equipment that meet the specific requirements of African farming – from simple, robust tractors that are easy to use and service to the high-horsepower models bristling with productivity-boosting features capable of meeting the needs of small and medium farmers as well as the large-scale projects that are being funded or promoted by governments and international organisations. With research and development centres and manufacturing plants based in high growth and emerging markets, New Holland has developed the technologies and equipment that meet the specific requirements of African farming – from simple, robust tractors that are easy to use and service to the high-horsepower models bristling with productivity-boosting features, as well as a wide range of baling and harvesting equipment. Well planned and executed mechanisation is at the heart of achieving sustainable development in the agricultural sector. New Holland is able to support its African customers through a widespread dealer network staffed by highly trained salesmen and technicians. Most importantly, New Holland is able to support its African customers through a widespread dealer network staffed by highly trained salesmen and technicians. Also, as the large-scale mechanisation projects have gone into implementation, New Holland has set up the infrastructure, through its local company’s sites and dealer network, to meet the need for training on the latest technologies available on its high-productivity equipment. New Holland’s capacity to support these large-scale agricultural mechanisation projects is shown by its participation in recent government programmes in Tanzania, Mozambique and Ghana, where it delivered important supplies of tractors, as well as technical support and training. ECOBlue and NH2 are New Holland trademarks. Email: international.media@cnh.com Web: www.newholland.com www.thecleanenergyleader.com 47 climateactionprogramme.org