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Content Marketing Guide - How Content Marketing Can Help Your Business

Table of Contents TABLE OF CONTENTS- 3 INTRODUCTION- 4 CREATING A CONTENT PILLAR- 8 VIDEO KILLED THE RADIO STAR- 10 VISUAL WINNERS- 13 SLIDESHARE PRESENTATIONS- 16 CONTENT WILL ALWAYS BE KING- 19 CONCLUSION- 22 RESOURCES- 23 You may ask this: 1 brands that do content marketing well 2 can you explain what content marketing is 3 companies that do content marketing well 4 companies who use content marketing 5 content marketing where to start 6 do i need content marketing 7 how can we do content marketing 8 how content marketing can help your business 9 how do you measure content marketing 10 how does content marketing work 11 how much do companies spend on content marketing 12 how much does content marketing cost 13 how to content marketing 14 how to create a content marketing strategy 15 how to create content marketing 16 how to do content marketing 17 how to do content marketing right 18 how to do keyword research for content marketing 19 how to measure content marketing 20 how to sell content marketing 21 how to start a content marketing agency 22 how to start a content marketing business 23 how to start content marketing 24 how to use content marketing 25 how to write content marketing 26 should journalism worry about content marketing 27 what guacamole can teach us about content marketing 28 what is a content marketing agency 29 what is a content marketing manager 30 what is a content marketing plan 31 what is b2b content marketing 32 what is content marketing 33 what is content marketing examples 34 what is content marketing in seo 35 what is content marketing strategy 36 what is content marketing video 37 what is digital content marketing 38 what should content marketing do in order to be successful 39 what you should know about content marketing 40 when to use content marketing 41 who is content marketing 42 who should use content marketing 43 why content marketing 44 why do content marketing 45 why do we need content marketing 46 why do you need a content marketing strategy 47 why does content marketing work 48 why is content marketing effective 49 why is content marketing important 50 why is content marketing so important 51 why is content marketing valuable 52 why measure content marketing 53 why online video is the future of content marketing 54 why should i do content marketing 55 why use content marketing 56 why you should do content marketing

Table of Contents
TABLE OF CONTENTS- 3
INTRODUCTION- 4
CREATING A CONTENT PILLAR- 8
VIDEO KILLED THE RADIO STAR- 10
VISUAL WINNERS- 13
SLIDESHARE PRESENTATIONS- 16
CONTENT WILL ALWAYS BE KING- 19
CONCLUSION- 22
RESOURCES- 23

You may ask this:
1 brands that do content marketing well
2 can you explain what content marketing is
3 companies that do content marketing well
4 companies who use content marketing
5 content marketing where to start
6 do i need content marketing
7 how can we do content marketing
8 how content marketing can help your business
9 how do you measure content marketing
10 how does content marketing work
11 how much do companies spend on content marketing
12 how much does content marketing cost
13 how to content marketing
14 how to create a content marketing strategy
15 how to create content marketing
16 how to do content marketing
17 how to do content marketing right
18 how to do keyword research for content marketing
19 how to measure content marketing
20 how to sell content marketing
21 how to start a content marketing agency
22 how to start a content marketing business
23 how to start content marketing
24 how to use content marketing
25 how to write content marketing
26 should journalism worry about content marketing
27 what guacamole can teach us about content marketing
28 what is a content marketing agency
29 what is a content marketing manager
30 what is a content marketing plan
31 what is b2b content marketing
32 what is content marketing
33 what is content marketing examples
34 what is content marketing in seo
35 what is content marketing strategy
36 what is content marketing video
37 what is digital content marketing
38 what should content marketing do in order to be successful
39 what you should know about content marketing
40 when to use content marketing
41 who is content marketing
42 who should use content marketing
43 why content marketing
44 why do content marketing
45 why do we need content marketing
46 why do you need a content marketing strategy
47 why does content marketing work
48 why is content marketing effective
49 why is content marketing important
50 why is content marketing so important
51 why is content marketing valuable
52 why measure content marketing
53 why online video is the future of content marketing
54 why should i do content marketing
55 why use content marketing
56 why you should do content marketing

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This constitutes the entire license agreement. Any disputes or terms not discussed in this

agreement are at the sole discretion of the publisher.

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In end of this EBOOK you can see top 37 content marketing

tools.

Table of Contents

TABLE OF CONTENTS 3

INTRODUCTION 4

CREATING A CONTENT PILLAR 8

VIDEO KILLED THE RADIO STAR 10

VISUAL WINNERS 13

SLIDESHARE PRESENTATIONS 16

CONTENT WILL ALWAYS BE KING 19

CONCLUSION 22

RESOURCES 23

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INTRODUCTION

Content marketing is all about creating high quality, relevant content

that your prospects will respond to, but don’t be fooled; there are more

ways to build successful campaigns than just with article or blog

content.

When just starting out in content marketing, you’ll likely hear that your

focus should be on creating content that will drive the most traffic to

your website, maximizing your exposure, but if you want to build truly

successful campaigns, you must make sure that your campaigns convert

that traffic into either return customer’s, leads, or sales.

If you are basing your content marketing on articles alone, you should

consider switching gears, and start focusing on additional content

formats that will generate a positive response from those who visit

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your site. Providing prospects with different content types will satisfy

all visitors, rather than those who only wish to read text-based content.

So, what do you need to do?

You need to jack your campaigns up so that you are tapping into all of

the most powerful content formats and really drill down into what your

niche market really wants from you.

Makes sense, right?

The purpose of creating highly-informative, engaging and interactive

content that will compel visitors into clicking on your purchase links,

signing up for your newsletter or successfully completing another

action that will likely result in a sale is all that really matters. That’s

where your focus needs to lie, and the easiest way to achieve that is to

expand your outreach by providing the types of content your readers

want most.

The great news is that content marketing is one of the easiest ways to

connect with your prospects, especially if you have a pulse on your

market and know exactly what visitor is most interested in.

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So, why do so many content marketers struggle to generate traffic and

sales from their content marketing campaigns?

Out of the dozens of content marketing strategies that we’ve evaluated

over the years, one thing stood out to me time and time again: so many

marketers were focusing on just one type of content! And for the most

part, that was the written word.

This included articles, reports and newsletters that offer regular

content to those who subscribe.

Now don’t get me wrong - this type of content can be exceptionally

valuable, and every content marketing campaign should provide at

least one option involving this form of content. However, content

marketing should reach far beyond just articles themselves. If you truly

want to maximize your revenue and build a recognized brand in your

industry, you should harness the power of alternative content

marketing strategies.

For many, these alternative formats will accelerate their campaigns and

boost traffic and revenue almost instantly.

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So, what kind of content should you create that will yield the best

results?

This special report will reveal a few different types of content that

visitor’s will absolutely love, leaving you with return customers while

providing them with a memorable on-site experience.

Let’s begin!

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Creating A Content Pillar

Before we dive into the different content formats that you should be

tapping into, let’s take a quick look at the importance of creating and

understanding a content pillar, and how you can utilize this strategy to

cover all your bases.

A content pillar is simply a structure that includes 3 key types of

content:

Content designed to educate – typically the cornerstone of every

campaign.

Content based on news, current events and data-driven material.

This is where you tap into what is currently popular and use it to

drive traffic to your website.

Content designed to entertain and encourage social distribution

and sharing. This is the kind of content that most often goes viral.

Content that is designed to educate will consist of your most

informative, useful content. Depending on your market, this could

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include straightforward, utility content that your market will find

educational and informative.

It also works towards portraying you as an expert on the topic, and an

authority figure in your market, which is critical.

Content that is based on news, current events, or popular topics help

drive in ongoing traffic, and while it can be time-sensitive material that

can’t be used on a long-term basis, this type of content used to easily

drive in massive traffic based on current hot topics that your audience

are actively looking for.

And finally, content that is designed to encourage sharing via social

media, email, or word-of-mouth, is always an important part of content

marketing campaigns because this is the stuff that can go viral.

This content should be interesting, fun and entertaining and is more

often light-hearted and sometimes not particularly relevant to your

product or service, but used to get more eyes on your videos and

encourage click-through traffic.

Consider using all three content types when creating your campaigns to

form a rock-solid content marketing strategy.

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Video Killed The Radio Star

Do your content marketing campaigns include video content? If not,

you are missing out on a huge segment of the market!

Video can be highly engaging, interesting, and can capture attention

faster and easier than almost any other content marketing vehicle.

With video, you can provoke emotion, encourage response and connect

with your prospect in a far more meaningful way than nearly any other

type of content available to you.

If you aren’t using video content in your marketing campaigns you are

leaving a ton of potential prospects out of your reach, and these

prospects are going to go to your competition – the guys with video

content.

Think about it: Not everyone enjoys reading, and not everyone has the

time to read lengthy articles. But everyone watches video.

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Video content can be as short or as lengthy as you like, and if you aren’t

experienced in video creation, there are several online tools that will

help you create compelling videos in a matter of minutes. (I’ll provide a

few resources at the end of this report to make it easier on you).

With video content, your focus needs to be on delivering a compelling

message to your prospects.

Your video campaigns should always include:

Content that creates brand recognition.

Entertains your viewer.

Content that is unique, compelling and fresh.

Content that takes your prospect on a visual journey.

Content that involves emotion. You want to make them

remember you!

Content that reminds your visitors of the benefits of using your

product/service.

Content that builds trust.

Content that reinforces your brand.

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Using video to create viral campaigns that people will thoroughly enjoy

will skyrocket traffic AND sales.

Plus, with video, people can easily share with their friends, family and

colleagues so without any extra effort on your part, you could end up

with a viral campaign that is being distributed to millions of people, all

around the world!

In my list above, I mentioned reinforcing your brand and creating

brand recognition. These are two very different things, but you’ll want

to make sure to include both elements in every video campaign.

Reinforcing your brand simply means that you want to leave your

visitors in a positive mindset in regards to your business. You want

them to walk away (or click away) from your video feeling better about

themselves in some way. If you can connect your brand with personal

feelings of empowerment, your campaigns will skyrocket.

And when I mentioned creating brand recognition, here’s what I mean.

You don’t just want to offer your visitor with one video. The more

people see multiple videos from you, the more likely it will be that they

will remember your business, and your brand.

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So, consider creating a series of videos that are all connected in some

way – whether it’s by topic or genre.

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Visual Winners

Infographics took the Internet by storm years ago and continue to be

amongst the most popular forms of content online.

With infographics, you are providing a clear and concise visual guide for

those who visit your website, capturing their attention quickly ensuring

that your material doesn’t get lost in the information-jungle.

Infographics are an innovative way to draw attention to your material,

while giving your visitor’s something new and interesting. And because

it’s basically text transformed into an image, it’s also very easy to

create.

And best of all, infographics can make your content go viral, especially

as it will enable you to tap into an extended network of visitor’s by

featuring your graphics on websites like Pinterest and Instagram.

Infographics go far beyond just telling people what your brand is about

– instead, you can show them. This is a far more effective method!

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Here are a ton of examples of popular infographics:

https://www.pinterest.com/search/pins/?q=infographic

It won’t take you long before you realize just why these graphic-based

promo tools are so popular. They lay everything out in one quick

snapshot, engaging visitors and making it really easy to read through a

ton of information in a short amount of time.

The power of visual content can be witnessed just by looking through

your Facebook newsfeed as well. Look at how many people are sharing

pictures (and infographics), liking the content and spreading the word

amongst their followers and friends!

And infographics are just plain easy to use. You can embed them into

your website easily, and you can also provide that embed code to

others so that people can easily integrate your infographic into their

own blogs or websites!

And finally, infographics can simply make your content easier to

understand. People tend to respond to visual aids far easier than they

do to text-based ones, so by incorporating infographics into your

content marketing strategies you are giving your prospects bits and

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pieces of relevant content in bite-size chunks that are easy to

understand, and act on.

I’ll include a couple of resources at the end of this report that will help

you create stunning infographics quickly, and easily.

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Slideshare Presentations

Video and infographics are just two easy ways to increase exposure and

maximize the effectiveness of your content marketing campaigns.

Here is another way to build a successful campaign: Slideshare

Presentations!

Do you really want to capture their attention? Consider creating a video

presentation in the form of a slideshare for your website visitors!

Slideshare is owned by Linkedin. It’s basically a community for

slideshow presentations where you can upload your presentation (also

called Decks by people in the industry), and drive in traffic!

Slideshare also allows you to add videos and infographics as well, so you

can build different types of campaigns using this one powerful resource.

By creating SlideShare presentations, you are combining two of the

most popular content types: visuals and written content. By combining

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these two formats you can build highly engaging presentations, all

within one easy-to-use platform.

Here are a few things to keep in mind when creating your Slideshare

presentations:

The first thing you should do is create a storyline (also called a

storyboard) that outlines your SlideShare from start to finish.

Keep it simple and very clear so that your viewers can quickly

grasp your core message. Break content down into bite-size

chunks.

Outline your goals for each SlideShare presentation. What do you

want to achieve? What to hope for viewers to do after watching

your presentation? Are you creating these to entertain, get email

subscribers, build authority in your market? Knowing your

objectives early on will help you build laser-targeted

presentations that will yield the type of response you are looking

for.

Come up with a catchy title for your presentation. This is a very

important step because you really want to get noticed and ensure

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your SlideShare stands out, and speaks to your audience.

Use bold fonts, headlines and sub-headlines to capture attention

and keep viewers engaged in your content, and use bullet-points

to highlight important notes that you want them to pay extra

attention to.

Make sure your presentation is meaty, provides value and then

add a call to action to the end of your presentation in order to

encourage responses.

That’s all there is to it! Are you ready to get started? Visit:

http://www.SlideShare.net to sign up and build your first SlideShare

presentation.

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Content Will Always Be King

Regardless of the different content types that you incorporate into your

content marketing campaigns, high-quality, informative and relevant

content that your audience is desperate for will always be King.

Consider other ways of transforming static article content into highlyengaging

content magnets.

For example:

Could you create a how-to guide for your market that provides useful

information on a certain topic?

You could present this in a series of blog posts, articles, a website or a

downloadable guide (encouraging opt-in’s and building your list). Or,

you could deliver the entire thing as an email series!

Take advantage of every opportunity you can to demonstrate to your

audience that you are an authority in your market and that you are

here to help them make informed decisions, learn something new, or

stay abreast on important topics and information in your industry.

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Double-up with a combination of visual and text-based content

campaigns.

Example: Create a highly informative blog post and embed an engaging

video into the content. Or, create an illustration that will provide extra

dimension to your content, or perhaps create a graph or data chart that

highlights the material that you have just touched on.

Take it a step further by providing access to additional components or

resources that tie into your main content, such as spreadsheets, data

charts and graphs that support your information and make it easier to

understand.

Doing this will have an incredible impact on your audience and amplify

your marketing message (while keeping your user’s attention).

Provide case studies that showcase your offer and the success of those

who have followed your system or used your product or service

successfully.

Nothing speaks to a potential prospect than by seeing live examples of

those who have achieved success!

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And don’t forget the power of memes! Memes are shared all over the

Internet, especially on social sites like Facebook and twitter. Consider

creating a series of memes that are funny and entertaining (and likely

to be shared).

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Conclusion

If you expand your content marketing campaigns to include various

formats that give your website visitor more options, you’ll quickly see

your campaigns soar, and response rates will skyrocket.

Try to incorporate at least 2-3 content options into your current

marketing funnel, and keep a lookout for what your competitors are

doing successfully, and what people are responding to so you are

always on top, with a strong pulse on your market.

Content marketing is a powerful way to connect with prospects, get to

know your market, and deliver exceptional value that will put you in

your customer’s line of sight, while building a recognized brand as a

leader in informative and useful content, while providing potential

customers with many reasons to return to your website again, and

again.

I wish you the very best with your content marketing endeavors!

Content Marketing Boosters


Resources

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Top Content Tools

Atomic Writer

"Atomic AI is a Content Marketing Optimization Platform

for content and social media marketers"

===

Byword

Byword is a markdown app for writing in plain text

efficiently. Available for Mac, iPhone and iPad. Byword

includes complete Markdown support.

===

Cliche Finder

Cliché Finder is a tool that will track, and analyze your

writing to see if you overuse clichés.

===

Contently

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Contently helps brands do great content marketing at

scale—with smart technology, content strategy expertise,

and a network of 100000 freelance creatives.

===

CoSchedule

CoSchedule is an easy drag-and-drop content marketing

calendar that allows you to plan, create, and promote your

content all in one place. It saves you time and helps you

grow your audience through smart marketing plans and

efficient team collaboration.

===

CoSchedule Headline Analyzer

Write Headlines That Drive Traffic, Shares, And Search

Results. Get more engagement, shares, and traffic back to

your blog posts with SEO driven, emotional headlines.

===

Divvy HQ

DivvyHQ is a content planning and production workflow

tool for high-volume content teams. It was built to help

marketers and content producers stay organized and

successfully execute demanding and complicated content

marketing and social media marketing initiatives.

===

Edit Flow

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Edit Flow is an editorial calendar for planning blog posts.

Especially useful for sites with collaborating authors.

===

Editorial Calendar

WordPress doesn't make it easy to see when your posts

are scheduled. The editorial calendar gives you an

overview of your blog and when each post will be

published. You can drag and drop to move posts, edit

posts right in the calendar, and manage your entire blog.

===

FAQfox

FaqFox is an excellent free tool that will help you explore

new product and market ideas.

===

GatherContent

Gather Content helps teams organise, structure, produce,

manage and migrate website content. GatherContent

integrates with popular CMS'.

===

Ginger

The Ginger Grammar Checker helps you write better

English and efficiently corrects texts. Based on the context

of complete sentences, Ginger Grammar Checker uses

patent-pending technology to correct grammar mistakes,

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spelling mistakes and misused words, with unmatched

accuracy.

===

Grammar Check

Grammar check your writing, find errors in grammar,

spelling and writing style. Instant feedback on problems

and suggestions on how to fix them.

===

Germ.io

germ.io is a project planning tool that helps to capture

abstract ideas, collaboratively brainstorm and turn them

into actionable projects.

===

Hubspot's Blog Topic Generator

Hubspot's Blog Topic Generator is probably the most wellknown

tool for generating blog post title ideas but there's a

reason for that – it's a fantastic free tool.

===

Kapost

Software to realize your B2B marketing strategy. Kapost is

the B2B marketing operating system used to power worldclass

content and drive business success.

===

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KingSumo Headlines

Detailed, online reports show you how your titles are

performing relative to each other. You'll instantly be able to

tell which title performs better. KingSumo Headlines is like

getting free traffic.

===

Link Bait Content Generator

Use this title generator to brainstorm shareable link bait

title ideas for your website.

===

Marketing.AI

Marketing.AI is defining a collaborative content

management software framework to get customers from

strategy through execution with ease.

===

Newscred

NewsCred powers content marketing for the world's best

brands. Through our complete solution and repeatable

methodology, we deliver measurable business outcomes.

===

Neuro Grammar

NeuroGramma uses its advanced neural-network artificial

intelligence algorithms in order to grammar check any

English document.

===

Content Marketing Boosters


Pro Writing Aid

ProWritingAid is your online writing editor and personal

writing coach. This free version runs on the first 500 words

of your document.

===

Reverso

This tool enables you to correct the most cumbersome

mistakes, with a high degree of accuracy and speed, and

to improve your written English.

===

ScribbleLive

ScribbleLive is a content marketing platform used by

media, advertising, and marketing professionals.

===

Slick Write

Slick Write is a powerful, free tool that makes it easy to

check your writing for grammar errors, potential stylistic

mistakes, and other features of interest. Whether you're a

blogger, novelist, SEO professional, or student writing an

essay for school, Slick Write can help take your writing to

the next level.

===

Title Generator

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This tool gives you endless catchy topic headlines, title

suggestions and creative content ideas.

===

UberFlip

Uberflip is a Content Experience Platform that lets

businesses create remarkable content experiences for

every stage of the buyer journey.

===

White Smoke

WhiteSmoke software products for writing and language.

WhiteSmoke is a grammar checker, spell checker, style

checker and more - in a single package.

===

WordPress Distraction Free

Writing

If you find that all the options in the writing screen keep

you from focusing on the task at hand, try out Distraction

Free Writing. It hides everything that can get in the way of

your writing, and helps you stay focused.

===

Wordsmith

Wordsmith is a natural language generation platform that

lets you produce human-sounding narratives from data.

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===

Addict-o-Matic

Addictomatic is a discovery platform that aggregates sites

on the web for the latest news, blog posts, videos and

images.

===

ClipZine

The CLIPZINE is a content curation platform that you can

curate and create a stylish reusable sharable content.

===

ContentGems

ContentGems is a content discovery engine. Everyday, it

scans hundreds of thousands of articles from the best

online sources and presents you a stream of relevant and

timely content.

===

Curata

Curata's software help marketers scale a data-driven,

content marketing supply chain to grow their leads and

revenue.

===

CurationSoft

CurationSoft allows bloggers to focus on creating great

posts without all the back-and-forth of copying, pasting,

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and having a gazillion open tabs.It takes the pain out of

creating great mashups that are filled with content your

visitors are looking for. It also enables content marketers

to have more time to post more often, giving you more

potential search rankings and a more loyal following.

===

Curation Traffic

Curation Traffic a WordPress based content curation

platform that includes a stand alone theme, a plugin, and

the Curation Mastery Training.

===

Everpost

EverPost was designed to help you keep your company

alive, socially. EverPost lets you get on with your day and

lets your social channels stay alive and running with the

most relevant content for your community.

===

Flipboard

It aggregates content from social media, news feeds,

photo sharing sites and other websites, presents it in

magazine format, and allows users to "flip" through the

articles, images and videos being shared.

===

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Headslinger

Headslinger scans your favorite sites' headlines in a

matter of seconds. Store your favorite news sources in

quick, easy to find folders.

===

Magnify

Magnify allows website publishers to create their own

video channels, and populate it with videos from other

sites (like YouTube, Revver, Yahoo Videos, etc.) that

allow embedding. The result is a highly targeted niche

video site that integrates very well into existing content

websites.

===

Paper.li

Paper.li is a simple way to aggregate online information

important to followers without the need to handle it

personally. Paper.li is a fantastic tool for delivering

relevant content to your community.

===

Pocket

Pocket is an application and service for managing a

reading list of articles from the Internet. It is available for

OS X, Windows, iOS, Android, Windows Phone,

BlackBerry, Kobo eReaders, and web browsers.

===

Content Marketing Boosters


Postplanner

Use Post Planner to FIND, PLAN, & POST better content

to boost your reach & social media engagement today.

===

Scribit

Scribit is a content logistics platform that supports online

publishers in discovering, organizing and publishing their

content.

===

Zemanta

Zemanta is focused on building content and media

technology that helps marketers reach their maximum

potential audiences.

===

Work Smarter

Not Harder!

We all know that using internet marketing tools can

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ALL 100 TOP TOOLS CATEGORIES

Content Curation Tools

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