Design Article

LSDMlondon

D E S I G N

M A R K E T T R E N D S I N D E S I G N A N D H O W T H E Y

R E F L E C T O N O U R M A I N D E S I G N

A R M A N D O V I L A S B O A S

C O U R S E L E A D E R M A D E S I G N

L O N D O N S C H O O L O F D E S I G N A N D M A R K E T I N G


experiências digitais,

As

no design

baseadas

de nicho,

utilizador

nos

principalmente

em termos digitais.

pensar

é inevitável que ao

Assim,

brands have

Branding,

relying on unwanted

been

M A R K E T T R E N D S I N D E S I G N A N D H O W T H E Y R E F L E C T O N O U R

M A I N D E S I G N

LSDM we’re always

At

an eye on design

keeping

and our MA intends

trends

be both a reflection of

to

no ser humano e

centrado

experiências de

em

goes on in the world

what

Design and a forecaster

of

trends, preparing our

of

to not only be

students

móveis. O

dispositivos

facto de a nossa

simples

of what’s going on

aware

also to be trendsetters

but

ter uma base online

escola

só realça isto,

não

como

afirmando-nos

como também

pioneiros,

themselves.

requires not only a

This

amount of awareness

great

que os nossos

garante

se preparam

estudantes

everything that surrounds

of

but also a strong ability

us

lidar com os meios

para

e que começam a

digitais

to go with the flow and

not

tuned on what’s

stay

within the

essential

activity.

designer’s

de todo o curso os

longo

estudantes tenham

nossos

digitais no

experiências

dia-a-dia.

an example, “How

As

defined trends

Magazine”

the design market. And

for

trends are tightly

these

for people to

distractions

more prone to accept

be

to the way our MA

related

in Design was

course

products. Now, to

their

consumers, brands

attract

and is

conceived

Let’s look at

implemented.

have to become «less

will

and reflect their

branded»

these trends:

more richly

personalities

consistently through

and

various channels.

L O N D O N S C H O O L O F D E S I G N A N D M A R K E T I N G


a considerable know-

hold

on all marketing

how

That strong know-

matters.

on contemporary

how

screens everywhere.

of

skills from the

Gathering

of Visual Design,

branches

Design and Web

Interaction

on the screen —

interaction

a trend that is here to

is

The proliferation of

stay.

everywhere and our

screens

M A R K E T T R E N D S I N D E S I G N A N D H O W T H E Y R E F L E C T O N O U R

M A I N D E S I G N

enriching interaction

The

our school’s main

between

topic also combines all

This

branches of design

three

Design and

subjects

— allows us to

Marketing

Design, Interaction

(Visual

and Product

Design

Design).

Design brings visual

Web

to all sorts and sizes

design

has been

marketing

into our MA in

embedded

and our students are

Design

to explore

encouraged

branding in every regard.

— or, more

Design

design for

accurately,

reality: mixing reality

Virtual

fiction, providing an

and

feeling of veracity

increased

fictional surroundings

to

actions. Since

and

Design is one of

Interactive

interaction with

growing

turned this trend into

them

three inherent branches

our

design, students are

of

outstanding area that

an

strongly consider here at

we

LSDM.

to dwell into

encouraged

advanced areas such

more

virtual reality and

as

reality, even

enhanced

for designers: allowing

Tools

to venture into

designers

these topics in

exploring

Design Project (the

Applied

territory with the

uncharted

of tools programmed

aid

practical project that

final

throughout 32 weeks)

spans

fine-tuned by fellow

and

designers.

if they so desire.

L O N D O N S C H O O L O F D E S I G N A N D M A R K E T I N G


At LSDM we

businesses.

that Design is not

recognize

trade. Moreover,

growing

lies at the very

conviction

of Design,

Elevation

the increasing

realizing

keeps getting as a

general,

activity.

profit-enticing

M A R K E T T R E N D S I N D E S I G N A N D H O W T H E Y R E F L E C T O N O U R

M A I N D E S I G N

every unit, our students

In

encouraged to use and

are

& Design, meaning

Business

progressive merging of

the

full advantage of this

take

of tools, which allow

kind

with various sectors

design

business life, not anymore

of

to enhance their

them

and be up to

productivity

as a provider to

solely

but also as integral

business

on the state of the art

date

this area while turning

in

in processes and

part

within the

decisions

into power users that

them

become an integral

may

of the community that

part

this type of

creates

an honourable

only

but also a

profession

software.

and motion

Animation

as a metaphor for

graphics,

of our beliefs and our

core

units, turning our

course’s

continuously evolving

our

life in motion.

visual

right away into

students

managers

knowledgeable

images are the

Moving

and butter of

bread

their own intellectual

of

within and outside

assets

life and as such

everyday

students are driven to

our

design.

these media

incorporate

their work and the

into

presentation of their work.

of attention that

amount

design activity, in

the

L O N D O N S C H O O L O F D E S I G N A N D M A R K E T I N G


the cornerstones of LSDM.

of

why we’ve partnered

That’s

to the full advantage

school,

our students.

of

M A R K E T T R E N D S I N D E S I G N A N D H O W T H E Y R E F L E C T O N O U R

M A I N D E S I G N

certainty that Design is

The

area for the future is one

an

with Marketing, thus

Design

these two areas of

uniting

that bind

knowledge

so well within our

together

W E B E L I E V E T H A T O U R M A I N D E S I G N I S T A I L O R E D F O R T H E

F U T U R E !

L O N D O N S C H O O L O F D E S I G N A N D M A R K E T I N G

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