Bridge Pages Guide - What Are Bridge Pages
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You may ask this:
1 bridge to terabithia book how many pages
2 find a caringbridge page
3 how many pages are in the burning bridge
4 how many pages is a view from the bridge
5 how many pages is bridge to terabithia
6 how many pages is bridge to terabithia by katherine paterson
7 how to create a bridge page
8 how to get to rainbow bridge from page az
9 how to go to rainbow bridge page
10 how to make a bridge page
11 how to make a caringbridge page
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13 murray bridge christmas pageant
14 what is a bridge page
15 what is a caring bridge page
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<strong>Bridge</strong> <strong>Pages</strong> 101
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<strong>Bridge</strong> <strong>Pages</strong> 101
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Introduction<br />
Earning money with affiliate marketing is actually relatively easy.<br />
Almost everyone who attempts to make a little cash with it ends up<br />
making a few bucks, even if it’s accidental.<br />
But if you want to take your affiliate marketing to the next level, one<br />
way to do so is through the use of bridge pages.<br />
<strong>Bridge</strong> pages?<br />
<strong>What</strong> the heck?<br />
<strong>Bridge</strong> pages are a type of landing page. Some people call these<br />
doorway pages, but don’t get them confused with search engine<br />
doorway pages, which were used years ago to target keywords for<br />
search engine traffic.<br />
Such tactics no longer work for SEO purposes, but bridge pages of a<br />
different kind are incredibly powerful for affiliates.<br />
<strong>Bridge</strong> <strong>Pages</strong> 101
In this guide, you’re going to learn how to use bridge pages to send<br />
more traffic to your affiliate offers while still building your list and<br />
growing your own business.<br />
You’ll also learn some of the mistakes people commonly make with<br />
bridge pages, and how you can avoid these problems with your own<br />
pages.<br />
So let’s begin.<br />
<strong>Bridge</strong> <strong>Pages</strong> 101
<strong>Bridge</strong> Page Warning<br />
Before we get started, it’s important to point out that bridge pages<br />
violate the terms of service of some ad networks, so it’s vital that you<br />
check the TOS before you decide to use bridge pages for affiliate<br />
marketing.<br />
For example, Google’s terms of service specifically forbids the use of<br />
bridge pages. This means you won’t be able to advertise your bridge<br />
pages via Google AdWords.<br />
So why wouldn’t affiliate networks allow bridge pages? Wouldn’t they<br />
be grateful for the traffic?<br />
Well, for one thing, they want that traffic for themselves. When you<br />
send traffic to a bridge page, the user may opt-in to your list, making<br />
them less likely to opt-in on the actual affiliate page because they’ve<br />
already given their email address to you a few minutes earlier.<br />
Another reason is the potential for confusion. If people land on your<br />
bridge page and are later sent to another site to buy, they may feel<br />
confused or misled, potentially costing the sale or you may<br />
inadvertently say something on your page that hurts the customer<br />
relationship.<br />
Other companies may have their own reasons for disallowing bridge<br />
pages, but just make sure they are allowed before you go through the<br />
trouble of creating one to promote a particular product.<br />
<strong>Bridge</strong> <strong>Pages</strong> 101
Why Use <strong>Bridge</strong> <strong>Pages</strong>?<br />
<strong>Bridge</strong> pages are useful as a pre-selling tool when the sales page for a<br />
particular product isn’t quite what you’d like it to be for conversion<br />
purposes, or when you have value you’d like to add on top of what is<br />
offered on the sales page.<br />
Not only that, but you can add an opt-in form or social media icons to<br />
your bridge page, which you would not be able to do if you sent your<br />
traffic straight to your affiliate link. This allows you to own your<br />
audience, capturing them into your own marketing funnel before you<br />
send them off to another website and potentially lose them forever.<br />
<strong>Bridge</strong> pages can be used for reviews, offering bonuses, capturing<br />
leads, building your own brand, and many other purposes—none of<br />
which can be accomplished by sending traffic straight to affiliate offers.<br />
<strong>Bridge</strong> pages also allow you to introduce yourself as an individual,<br />
giving you the opportunity to begin branding yourself in your niche.<br />
You’ll be able to introduce yourself, tell people why you’re an expert in<br />
your niche, and then tell them why you recommend the affiliate<br />
product you’re promoting.<br />
<strong>Bridge</strong> pages also allow you to use retargeting. If you are using<br />
Facebook ads, for example, you can add a tracking pixel to your bridge<br />
page that will let you run ads for your product to get people who<br />
looked, but didn’t buy, to have another chance to purchase.<br />
<strong>Bridge</strong> <strong>Pages</strong> 101
Common <strong>Bridge</strong> Page<br />
Mistakes<br />
Creating bridge pages seems simple enough, but there are some<br />
mistakes people make that can really hurt their campaigns. We’re going<br />
to take a look at some of those common mistakes, and how you can<br />
avoid making them.<br />
You may notice that a number of these stem from using sites like<br />
Hub<strong>Pages</strong> and Blogger.com to create your bridge pages. This can be<br />
useful if you’re just getting started and cannot yet afford a domain and<br />
hosting, but it can lead to all sorts of problems down the road, as you’ll<br />
see.<br />
Lack of Value<br />
Many people believe bridge pages offer no value for visitors, because<br />
they’re thin on content and don’t offer any additional value. This is true<br />
for bridge pages that are created for the sole purpose of attracting<br />
search engine traffic to affiliate offers, but not if you’re creating bridge<br />
pages to help pre-sell your offers.<br />
In order to prevent this mistake, you need to ensure your bridge pages<br />
are offering substantial value for visitors. Include information that<br />
might not be present on the sales page, for example. Perhaps you could<br />
add your own review of the product, or some tips for using the product<br />
more effectively.<br />
<strong>Bridge</strong> <strong>Pages</strong> 101
You could also add bonuses for buyers if your affiliate program allows<br />
this. Bonuses are proven to increase conversions. Just be sure you<br />
follow through on the bonuses, or you’ll risk alienating your visitors and<br />
hurting the reputation of the affiliate program you’re promoting.<br />
Also, be sure you’re offering bonuses that really tie in well with the<br />
product you’re promoting. Don’t offer weight loss products as a bonus<br />
for an internet marketing product. I know this seems obvious, but you’d<br />
be surprised to see how many people include every resale rights<br />
product they have just because they think it increases value. Bonuses<br />
are only helpful if they’re related to the product you’re promoting.<br />
Not Using an Opt-In<br />
If you’re using bridge pages with no opt-in, you’re just throwing traffic<br />
away. Once you’ve sent the traffic to the affiliate offer, they’re possibly<br />
gone forever. They aren’t likely to return to your bridge page.<br />
However, if you add an opt-in form and capture those leads to your<br />
mailing list, you will be able to promote to that list on a regular basis<br />
without worrying if they ever return to your pages.<br />
Lack of Social Media Integration<br />
Social media is one of the most powerful traffic options these days, and<br />
it’s a mistake to ignore this. Be sure you’re offering social share options<br />
everywhere you can. This will help bring in more traffic.<br />
Be sure to integrate Facebook, Twitter, and Pinterest at the very least.<br />
These are the most powerful social networks for sharing content.<br />
<strong>Bridge</strong> <strong>Pages</strong> 101
Unstable Traffic Sources<br />
If you’re using sites like Hub<strong>Pages</strong> and Blogger.com to create your<br />
bridge pages, you run the risk of losing your traffic if they’re slapped<br />
by Google.<br />
Thousands of affiliates were hit hard by a Google update a few<br />
years ago that penalized sites like Squidoo, Hub<strong>Pages</strong>, and most of<br />
the popular article marketing websites.<br />
Google realized people were making a bunch of pages that had very<br />
little content for the sole purpose of driving traffic to affiliate offers or<br />
AdSense, and they penalized these sites for allowing their users to<br />
create such pages.<br />
This caused massive ranking drops overnight, costing a lot of<br />
people the majority of their affiliate income.<br />
You can still get hit with a Google penalty on your own site, but you<br />
have a better chance to fix problems quickly and revive your rankings. If<br />
you’re hosting on someone else’s site, you can be penalized by the<br />
actions of other people hosting on that same site, and you’re not in<br />
control of the entire site, so you can’t clean it up to fix your own<br />
rankings.<br />
Lack of Branding<br />
Using a site like Hub<strong>Pages</strong> to create your bridge pages is not just risky<br />
from a traffic standpoint, but also makes it unlikely you’ll ever see your<br />
traffic again.<br />
<strong>Bridge</strong> <strong>Pages</strong> 101
Even if they happened to remember your page was hosted on<br />
Hub<strong>Pages</strong> and they wanted to come back, they would probably just go<br />
to Hub<strong>Pages</strong>.com and they wouldn’t be able to find your specific page.<br />
If you’re hosting your own bridge pages, you have the opportunity to<br />
brand your website and get users to return later for more of your<br />
valuable content.<br />
<strong>Bridge</strong> <strong>Pages</strong> 101
Creating Effective<br />
<strong>Bridge</strong> <strong>Pages</strong><br />
While you can certainly create bridge pages that are hosted on sites like<br />
Hub<strong>Pages</strong>, it’s important to start hosting your own as soon as you can.<br />
Some reasons to host your own pages:<br />
You cannot add retargeting pixels on pages you don’t own<br />
You often cannot add opt-in forms to pages you don’t own<br />
You can build your own brand instead of someone else’s<br />
You aren’t as likely to suffer Google penalties<br />
You can react quickly to fix issues if you are penalized<br />
Don’t think you have to buy a new domain name for every bridge page<br />
you create. If you own an internet marketing domain already, for<br />
example, you can use that not only for your blog, but also to host your<br />
bridge pages. This helps you build your overall brand, while saving<br />
money by using one domain to promote a large number of products.<br />
You’ll want to have a different domain for each niche you promote, of<br />
course. You wouldn’t want to promote weight loss products on an<br />
internet marketing domain.<br />
Not only would that not look good to visitors, but you’d dilute your<br />
content focus in the eyes of Google, hurting your rankings for the<br />
primary niche of your domain.<br />
<strong>Bridge</strong> <strong>Pages</strong> 101
You can create your bridge pages with whatever method you’re most<br />
comfortable with. If you’re great with HTML and CSS or a program like<br />
Dreamweaver, you can create your pages manually.<br />
Otherwise, you might want to use a CMS (content management<br />
system) such as WordPress.<br />
If you already have WordPress installed on your domain, you can use it.<br />
Just create a page (not a post) and use that as your landing page. This<br />
had the added bonus of allowing you to have your sidebar (if you<br />
choose) and your header (for branding purposes).<br />
Many themes have alternate styles for pages, which you can choose<br />
from when you create your page. You will see a dropdown box that will<br />
let you choose the style.<br />
Generally, you won’t want a sidebar distracting from your affiliate<br />
message, however you might want to have it there to hold an opt-in<br />
form.<br />
You can create a special sidebar just for this page, if you like. This will<br />
let you place only your opt-in form in the sidebar, leaving off anything<br />
that might otherwise distract visitors from your affiliate message.<br />
So what can you include on bridge pages?<br />
<strong>Bridge</strong> <strong>Pages</strong> 101
Reviews<br />
A review is one of the best ways to pre-sell a product, especially if it is a<br />
product you have tried and have first hand knowledge of. A wellwritten,<br />
honest, helpful review can increase conversions significantly.<br />
When writing a review, it’s important to be as honest as possible. Don’t<br />
feel like you have to say only good things about a product in order to<br />
effectively sell it, because writing about some of the product’s flaws<br />
can lend some credibility to your review. If you say only good things<br />
about a product, you’ll probably discover your readers don’t entirely<br />
trust it.<br />
Tips & Recommendations<br />
Another great thing you can include on a bridge page is a list of<br />
additional tips and recommendations for using the product. This kind of<br />
information isn’t usually found on product sales pages, so you can offer<br />
significant value by including this.<br />
Comparisons<br />
If you have several products of the same type that you’d like to<br />
promote, you can add value by offering product comparisons. You can<br />
do this with comparison tables, bulleted lists, or just offering reviews of<br />
the various products that go into detail about how each product differs<br />
from the others.<br />
<strong>Bridge</strong> <strong>Pages</strong> 101
Alternative Sales Text<br />
Sometimes you may have a product that you feel has a sales page that<br />
is lacking in some way. Creating a bridge page is a great way to create a<br />
sales page that might convert better than the product’s own.<br />
When you create your own version of the sales page, you can also<br />
include your opt-in box, which will allow you to build your list while<br />
promoting the affiliate product.<br />
Be sure to go through the sales page carefully and make notes on what<br />
you think could be done to improve it. Then you can implement these<br />
changes in your own sales page.<br />
<strong>Bridge</strong> <strong>Pages</strong> 101
Conclusion<br />
<strong>Bridge</strong> pages are no longer about spamming search engines with pages<br />
that have little to no real content just to get free traffic.<br />
They’re about pre-selling your affiliate offers in order to dramatically<br />
increase conversions while also building your own customer base.<br />
Think of them as a type of landing page made specifically to presell<br />
affiliate offers.<br />
These pages can include reviews, recommendations, tips, comparisons,<br />
or they can just be alternative versions of the sales pages.<br />
One of the major benefits of using bridge pages instead of sending<br />
traffic straight to your affiliate link is the ability to include an opt-in box<br />
to build your list. This can greatly increase your profits, because you<br />
have the potential to sell to those people who did not purchase on their<br />
first visit, and you can market a wide variety of products to the same<br />
traffic source.<br />
I hope you have come to understand the importance of using bridge<br />
pages to make the most of your traffic, and I hope this helps you<br />
increase your own income.<br />
Best of luck with your bridge pages!<br />
<strong>Bridge</strong> <strong>Pages</strong> 101
Resources<br />
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<strong>Bridge</strong> <strong>Pages</strong> 101
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YouTube Rank Checker<br />
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Top Landing <strong>Pages</strong> creators<br />
OptimizePress<br />
The easy way to create landing pages, sales pages and<br />
membership portals inside Wordpress.<br />
OptimizePress is the leading landing page and marketing<br />
minisite software for WordPress.<br />
===<br />
Lead<strong>Pages</strong><br />
Lead<strong>Pages</strong> generate leads and increase revenue using<br />
the industry-leading landing page creator with<br />
accompanying suite of lead generation and opt-in tools.<br />
===<br />
<strong>Bridge</strong> <strong>Pages</strong> 101
Unbounce<br />
Unbounce reduces turnaround time and convert more of<br />
your website traffic.<br />
===<br />
Instapage<br />
Instapage is the industry's best landing page solution for<br />
optimizing your ad spend. Build, Integrate, Collaborate &<br />
Optimize.<br />
===<br />
Launchrock<br />
Launcrock is a website builder dedicated to early customer<br />
acquisition. Publish a landing page in minutes and validate<br />
your startup with over 20 million early adopters.<br />
===<br />
Clickthroo<br />
Clickthroo easily creates beautiful landing pages (including<br />
mobile) with our landing page creator, A/B split-testing<br />
platform, optimization engine, and tracking system.<br />
===<br />
PageWiz<br />
Pagewiz Landing <strong>Pages</strong> for online marketeers - Create,<br />
Optimize, and Publish your landing pages.<br />
===<br />
<strong>Bridge</strong> <strong>Pages</strong> 101
KickoffLabs<br />
Kickofflabs quickly & easily setups refer a friend style<br />
giveaways, sweepstakes, and product launches!<br />
===<br />
WPLauncher<br />
WpLauncher is a free premium wordpress theme, that is<br />
simple with a single purpose: to provide an attractive,<br />
customizable domain parking theme for WordPress users.<br />
===<br />
WPChimp Countdown<br />
WPChimp Countdown is a responsive theme that you can<br />
use to build your pre-launch marketing site. It provides a<br />
countdown clock, lets you customize colors and allows<br />
you to use a form for capturing emails.<br />
===<br />
Launchpad<br />
A WordPress plugin that deploys a beautiful, responsive<br />
Coming Soon or Down for Maintenance page for your site.<br />
Collect emails, change styles, show social links and more.<br />
===<br />
Ultimate Coming Soon Page<br />
Simple and flexible, the Ultimate Coming Soon Page<br />
plugin works with any WordPress theme you have<br />
installed on your site. Anyone who isn’t logged in to your<br />
site will see the coming soon page, while you or any other<br />
<strong>Bridge</strong> <strong>Pages</strong> 101
logged-in staffers can access the site as normal and do<br />
not not see the coming soon page which allows you to<br />
work on your changes or content.<br />
===<br />
WordPress Landing <strong>Pages</strong><br />
Landing <strong>Pages</strong> plugin provides administrators the abilities<br />
to monitor and track conversion rates, run a/b or<br />
multivariate split tests on landing pages, and most<br />
importantly increase lead flow!<br />
===<br />
Newsletter Signup<br />
This plugin adds various sign-up methods to your<br />
WordPress website, like sign-up checkboxes in your<br />
comment form and a sign-up form to show in posts, pages<br />
or widget areas.<br />
===<br />
Work Smarter<br />
Not Harder!<br />
We all know that using internet marketing tools can<br />
help us get big success<br />
<strong>Bridge</strong> <strong>Pages</strong> 101
However, did you know that using best internet<br />
marketing tools is THE key element for real success<br />
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You will find in our guide top popular SEO tools for<br />
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Do you feel that you waste a lot of time working on<br />
social media marketing?<br />
<strong>Bridge</strong> <strong>Pages</strong> 101
We have gathered in top tools the best top social<br />
marketing tools for to automate your social media<br />
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Don't know which content to write for your audience?<br />
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ALL 100 TOP TOOLS CATEGORIES<br />
Content Curation Tools<br />
Social Media Tools<br />
PPC Tools<br />
Content Optimization Tools<br />
<strong>Bridge</strong> <strong>Pages</strong> 101
Rank Tracking Tools<br />
Tops Keyword Research Tools<br />
Keywords Ideas Tools<br />
Technical Seo Tools<br />
Top Seo Tools Link Building<br />
Top Seo Tools<br />
Top Landing <strong>Pages</strong> Creators<br />
Twitter Trending Topics<br />
Twitter Tools For Images<br />
Twitter Hashtags<br />
Top Twitter Tools<br />
<strong>Bridge</strong> <strong>Pages</strong> 101
Top Facebook Tools<br />
Top Lead Generation Tools<br />
Top Autoresponders Tools<br />
Build Email List Tools<br />
Top Niche Research Tools<br />
Top Trends Tools<br />
Ecommerce Software<br />
Screen Capture Video Audio Tools<br />
Gif Creator Tools<br />
Free Banner Creators Tools<br />
Top Online Contests Tools<br />
<strong>Bridge</strong> <strong>Pages</strong> 101
Twitter Tools<br />
Twitter Analysis Management Tools<br />
Competitive Analysis Tools<br />
Backlink Investigation Tools<br />
Tools For Writers<br />
Instagram Tools<br />
Notifications Monitoring Tools<br />
New Launch Products Sites<br />
Question And Answer Sites<br />
Push Notification Tools<br />
<strong>Bridge</strong> <strong>Pages</strong> 101
Time Management Tools<br />
Webinars Tools<br />
Heatmap Analytics Tools<br />
Free Wordpress Tutorials<br />
Website Templates builder Tools<br />
Website Testing And Analysis Tools<br />
File Sharing And Data Storage Tools<br />
Brainstorming And Mind Mapping Tools<br />
Top Interstitial Traffic Networks<br />
Top Solo Ad Traffic Sources<br />
Top Native Ads Traffic Networks<br />
<strong>Bridge</strong> <strong>Pages</strong> 101
Top PPC Networks<br />
Top PPV CPV Networks<br />
Top Mobile Traffic Networks<br />
Infographic Submission Sites<br />
Free Video Submission Sites<br />
Free Article Submission Sites<br />
CPA CPM Aff Networks<br />
Mobile Marketing Tools<br />
Scraper Extractor Tools<br />
Support Tools<br />
<strong>Bridge</strong> <strong>Pages</strong> 101
Graphic and Design Tools<br />
Efficiency Tools<br />
Virtual Assistant Sites<br />
Top Outsourcing Tools<br />
Traffic Analysis Tools<br />
VPN Tools<br />
Integration Services Tools<br />
Social Media Analytics Tools<br />
Url Shortener Tools<br />
Content Ideation Tools<br />
Domain Name Idea Generators<br />
<strong>Bridge</strong> <strong>Pages</strong> 101
Domain Appraisal Tools<br />
Domain Email Tools<br />
Business Dashboard Tools<br />
Increasing Influence<br />
Payment Gateways Tools<br />
Project Management Tools<br />
Customer Support<br />
Website Monitoring Tools<br />
Form Builders<br />
Website Builders<br />
Image And Cliparts Sites<br />
<strong>Bridge</strong> <strong>Pages</strong> 101
Design Tools<br />
Video Creating Tools<br />
Surveys<br />
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Top Affiliate Marketing Sites<br />
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Internet Marketing Top Forums<br />
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