bauma 2019 // 10 steps for guaranteed trade fair success
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CONTENT<br />
BEFORE THE TRADE FAIR<br />
To do on/from<br />
1 Trade <strong>fair</strong> objectives P. 4<br />
2 Budget calculation P. 6<br />
3 Trade <strong>fair</strong> stand concept P. 8<br />
4 Inviting visitors P. 14<br />
5 Acquiring new contacts P. 16<br />
DURING THE TRADE FAIR<br />
To do on/from<br />
6 Employee briefing P. 18<br />
7 Trade <strong>fair</strong> meetings P. 20<br />
8 Lead management P. 22<br />
AFTER THE TRADE FAIR<br />
To do on/from<br />
9 Follow-up work P. 24<br />
<strong>10</strong> Monitoring <strong>success</strong> P. 26<br />
Fair Success Voucher<br />
worth 1,200 € P. 29<br />
Publisher: MEPLAN GmbH,<br />
Olof-Palme-Straße 1, 81829 Munich, Germany<br />
ISBN 978-3-00-027670-5<br />
Copyright by MEPLAN GmbH
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