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YouTube Marketing Guide - How To Use Youtube Marketing

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You may ask this:
1 8ps do marketing digital youtube
2 email marketing com video do youtube
3 how can youtube be used for marketing
4 how companies use youtube for marketing
5 how does youtube marketing work
6 how effective is youtube marketing
7 how much does youtube marketing cost
8 how to do affiliate marketing on youtube
9 how to do digital marketing youtube
10 how to do facebook marketing youtube
11 how to do video marketing on youtube
12 how to do youtube marketing
13 how to earn by youtube from affiliate marketing
14 how to make youtube marketing videos
15 how to use youtube as a marketing tool
16 how to use youtube for affiliate marketing
17 how to use youtube for business marketing
18 how to use youtube for social media marketing
19 how to use youtube marketing
20 how to youtube marketing
21 how youtube can be used as a marketing tool
22 how youtube marketing can grow your business
23 marketing para canal do youtube
24 what is a marketing plan youtube
25 what is affiliate marketing youtube
26 what is content marketing youtube
27 what is digital marketing youtube
28 what is direct marketing youtube
29 what is network marketing youtube
30 what is social media marketing youtube
31 what is youtube marketing
32 what is youtube's marketing strategy
33 what traditional marketing technique is youtube closest to
34 why is youtube good for marketing
35 why is youtube important for marketing
36 why network marketing youtube
37 why use youtube as a marketing tool
38 why use youtube marketing
39 why youtube marketing
40 youtube network marketing why we rock

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YouTube Marketing Blunders


Copyright © All rights reserved worldwide.

YOUR RIGHTS: This book is restricted to your personal use only. It does not come with any

other rights.

LEGAL DISCLAIMER: This book is protected by international copyright law and may not be

copied, reproduced, given away, or used to create derivative works without the

publisher’s expressed permission. The publisher retains full copyrights to this book.

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or contrary interpretation of the subject matter herein and does not warrant or represent at

any time that the contents within are accurate due to the rapidly changing nature of

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guidelines set out for you in this book.

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YouTube Marketing Blunders


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YouTube Marketing Blunders


Introduction

YouTube is one of the most high traffic websites in the world. Although

recent reports say its overall traffic is down considerably recently, it still

has the most engaged audience of any major website. This means there is

a huge potential for response if marketing is done correctly.

The trouble is, most people don’t know how to market effectively on

YouTube. They take it for granted that with such a huge built-in traffic

base, simply posting any video will be enough to get results.

Unfortunately, this is not the case.

There are certain basic principles that must be taken into consideration in

order to market effectively on YouTube. Otherwise, your efforts will likely

be fruitless.

In this guide, you’re going to learn about the most common blunders

people make with their YouTube marketing, and how you can avoid them.

You’ll also learn how to make the most out of your YouTube marketing.

So let’s get started.

YouTube Marketing Blunders


Blunder #1:

Expecting Miracles

One major mistake people make when deciding to use YouTube for

marketing purposes is starting out with unrealistic expectations. In other

words, one expects YouTube to be some miracle traffic generator, and

that all one has to do is upload a video and they’ll receive thousands of

views overnight.

After all, YouTube receives insane numbers of views, so it just goes to

follow that your video will get a ton of traffic, right?

Wrong!

This mentality is the kiss of death for YouTube marketers. Seriously.

Yes, YouTube gets a lot of traffic. It may not get as much as it used to, but

it still gets a massive number of daily visitors. It’s still in the top 10 of

social media sites. It’s still a powerhouse.

However, it’s not enough to put up a bunch of generic videos and hope for

a miracle. YouTube doesn’t work that way. The YouTube community has

come to expect a few things from the videos uploaded there, and they

aren’t likely to accept anything less.

YouTube Marketing Blunders


Keep your expectations reasonable. You’re not likely to get a million views

overnight, even if your video is interesting or useful. It will take a while to

gain momentum, even if your video eventually goes viral.

As long as you create good content, people will eventually see it. Just

don’t expect miracles.

Reasonably, you can expect to get anywhere from a few hundred to a few

thousand views the first few weeks on a good video if you’ve properly

tagged it and you send a little traffic to it yourself to get it started.

YouTube Marketing Blunders


Blunder #2:

Creating Commercials

Most people go to YouTube for one of two reasons:

1. To be entertained

2. To learn something

There aren’t many other reasons people go there. (Unless of course

they’re uploading their own videos or checking their messages and such.)

Have you ever gone to YouTube specifically to watch a commercial?

Maybe. But chances are, if you have, it was because that commercial was

either (a) entertaining or (b) educational. You didn’t go watch it to let it

sell you something.

A lot of people make the mistake of thinking they can create a commercial

and it will sell their product on YouTube. The trouble with this thinking is

that people don’t go to YouTube to be sold to. They aren’t going to watch

your commercial. There’s no incentive for them to.

That’s not to say you can’t create a commercial for your product. It’s not

even to say you can’t upload that commercial to YouTube. But you

shouldn’t expect that commercial to do the heavy lifting of YouTube

marketing for you.

YouTube Marketing Blunders


Instead, create videos that are entertaining or educational. (Whichever

format best fits your product or service.) Then you can link to your

website, and your website can then host the commercial.

Think of it this way. People don’t generally watch television to see the

commercials. They watch TV to be entertained or to learn something,

right?

But there are commercials that may interest them and get them to

purchase something.

So think of most of the videos you upload as your main content – your TV

show, so to speak. And your commercial is there to sell someone on

your product once you get them viewing your main content. Just link to

your website and offer its URL within the video.

YouTube Marketing Blunders


Blunder #3:

Relying on YouTube Alone

YouTube has the most traffic of any video sharing website. It also has

engagement that is far above pretty much any website you can think of.

However, it’s not the only video sharing website!

To concentrate your efforts solely on YouTube is monumentally stupid. If

you’ve already gone to the effort of creating the video, why not upload it

everywhere you can? It only takes a few moments to upload that video to

another site, so why not do so?

Here are a few other places you should be uploading your videos:

>> http://www.facebook.com

>> http://www.vimeo.com

YouTube Marketing Blunders


http://www.vevo.com

>> http://www.dailymotion.com

>> http://www.veoh.com

YouTube Marketing Blunders


http://www.metacafe.com

YouTube Marketing Blunders


Blunder #4:

Ignoring Other Metrics

The main metric most marketers use to determine their success is, of

course, total views of their videos. While this is certainly one useful

metric, it is far from the only one you should be looking at.

You should also be considering other metrics, such as:

1. The number of people who like your video vs. those who dislike it

2. The number of people who like your video as a percentage of views

3. The number of people who add your video to their favorites

4. The number of people who share your video on social media

5. The number of people who follow your call to action

6. The number of people who comment on your video

7. The actual traffic you receive to your website

8. The number of sales you receive as a result of your videos

Remember, getting a large number of views to your videos may boost

your ego, but it won’t boost your income. And ultimately, your goal for

your YouTube marketing should be boosting your income above all else.

Be sure to look at the big picture. So what if your video only gets 3,000

views in its first year if it brings 1,500 visitors to your website and 300 of

those people buy something? That’s better than getting 500,000 views

and only 20 sales, right?

YouTube Marketing Blunders


Blunder #5:

Inconsistency

Inconsistency is a huge problem for almost all YouTube marketers. They

may upload two or three videos, see poor results, and give up. Or they

may get bored creating videos. Or they may just forget to upload

regularly.

But one of the major keys to continued success on YouTube is uploading

new videos regularly. Not only is it a general numbers game (meaning the

more videos you have, the more likely it is for someone to find one of

yours) but it’s important to keep uploading videos regularly so that your

current audience – meaning those who have subscribed to your channel –

are constantly reminded you exist.

Why is that so important? After all, if they subscribe to your channel and

haven’t bought anything, they’re useless, right?

Absolutely not!

Remember, it takes the average person about three times of viewing a

particular piece of marketing or product before they decide to buy. So it’s

vital to keep your current audience interest long enough to close the deal!

Upload regularly. Set a schedule for yourself and be consistent!

YouTube Marketing Blunders


Blunder #6:

Poor Video Quality

The quality of your videos isn’t just about the resolution, light quality,

sound quality, etc. It’s about a lot more than that. It’s about the overall

presentation. It’s about the entertainment or educational value. It’s about

the production.

You must strive to create the best possible videos in every way.

Here are some tips for making the best, most effective videos possible:

1. Stick to a reasonable length. One major mistake people make is

making videos that are either too short to be useful, or so long they

become boring. If people leave before the end, they won’t receive

your full marketing message!

2. Include sound. A lot of people don’t include sound because they

don’t like their voice. If you are one of those people, hire a voiceover

artist. There are people who will do short voiceover work for $5 on

fiverr.com! If you don’t want to include a voiceover, at least add

interesting music. And be sure to use music your audience is likely to

enjoy. Don’t use heavy metal or rap for an older audience, for

example.

3. Use good lighting. A lot of decent videos are absolutely ruined by

having lighting that is too dark, too bright, or coming from the wrong

angle. Make sure your video is well lit.

YouTube Marketing Blunders


4. Have a script before you start. You don’t necessarily have to stick to

it 100%, but you should have a solid idea for exactly what you want

to say before you get started so there isn’t a lot of dead air while you

umm and uhh your way through.

5. Cater to your audience. Don’t just create generic videos you think

the majority of YouTube will enjoy. Create videos that will appeal to

your specific audience. (For example, don’t create comical videos for

a serious audience and vice versa.)

6. Don’t forget to tag your videos. Tagging is an important way to help

visitors find your video, so don’t forget this important step!

7. Remind people to like and comment. YouTube gives more weight in

the search results to videos that get more likes and comments, so

tell people to do this!

Ultimately, just be sure to create videos your audience is likely to respond

to. Look at other popular videos in your genre to see what is working. If

they have a lot of views and likes, chances are the audience is responding

well to them and you can emulate them.

YouTube Marketing Blunders


Conclusion

Marketing on YouTube isn’t as difficult as it may seem, but there is a lot of

room for error. Because YouTube has set a lot of high expectations for

visitors, they won’t respond well if you make any of the mistakes outlined

in this guide.

As long as you’re mindful of the mistakes outlined here, and you are

careful to produce the kind of content your audience expects, you should

find yourself getting a good amount of traffic. Not only that, it should be

relatively productive traffic, too.

The main thing to keep in mind is that YouTube, like most other traffic

sources, isn’t some miracle method for getting millions of hits overnight. It

takes time and effort. It takes a lot of thought and careful planning.

You can look back at this guide and reference these 6 mistakes time and

time again to be sure you aren’t slipping up and going back to some of

these blunders in order to keep your marketing at its best.

Best of luck in your video marketing efforts!

YouTube Marketing Blunders


Resources

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Call To Action Videos

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YouTube Marketing Blunders


YouTube Rank Tracker - Track Fast & Easy

Unlimited Keywords & Videos Ranking - $7

One Time Payment!

Youtube marketing tools

Bulk Suggest Tool

Enter a query phrase into the Suggest Tool to populate a list

of related terms from Google, Bing, YouTube & Amazon

suggest databases.

===

BirdSong Analytics' Youtube

Analysis

BirdSong YouTube Analytics gives you access to over 30

key metrics for any publicly available YouTube

channel/videos, in easy to read charts plus data exports for

your own offline analysis.

===

Canva

Canva is a great tool designed to help novices produce

professional designs.

===

YouTube Marketing Blunders


DrumUp

DrumUp discovers and helps you share great content to your

social media accounts so you can start meaningful

conversations with your followers.

===

Cyfe

Cyfe is an all-in-one business dashboard app that helps you

easily monitor all your business data from one place.

===

YouTube Reputation Tool

A very quick but handy tool: Get video results for your

multiple brand names on one page + View videos right on

the same page.

===

Views Reviews

It helps your YouTube success, make sure you purchase

REAL views, and avoid the fakes and scams. The tool done

the research for you, comparing companies on more than a

dozen unique criteria, and we've compiled our shortlist of the

best.

===

vidIQ

vidIQ is a YouTube audience development and management

suite that provides applications and solutions for marketers.

===

YouTube Marketing Blunders


Keyword Suggest Tool

Keyword Tool is free online keyword research instrument

that uses Google Autocomplete to generate hundreds of

relevant long-tail keywords for any topic. Google

Autocomplete is a feature used in Google Search. Its

purpose is to speed up the searches performed by users on

Google.

===

SEO Chat

SEO Chat is dedicated to helping business owners and

marketing specialists perform Search Engine Optimization

on their sites.

===

SerpStats

Serpstat is an all-in-one SEO platform, which consists of five

different modules and is used for Keyword Research,

Competitor Analysis, Site Audit, Backlink Analysis and Rank

Tracking.

===

Google Explore

Explore is Google Plus' way of bringing what's trending to

you, making the social networking site not only a way to

YouTube Marketing Blunders


connect with friends and family, but also a way to discover

the latest news and Internet hype.

===

Tube Buddy

TubeBuddy is a FREE browser extension that integrates

directly into YouTube to help you run your channel with

ease.

===

FanBridge

FanBridge is a leading Fan Audience CRM platform,

currently used to manage fan acquisition, retention, and

engagement. It automates your daily marketing tasks while

not going beyond the limits imposed by YouTube.

===

Tube Toolbox

Tube Toolbox can run in the background while you work on

other projects or even while you sleep.

===

Tube Trackr

YouTube Video Marketing Tools: TubeTrackr integrated

Video SEO and Video Marketing Platform.

===

TubeMasterPro

YouTube Marketing Blunders


The Ultimate YouTube Marketing Software. FIND

MONETIZED YOUTUBE VIDEOS THEN DOMINATE YOUR

NICHE IN MINUTES.

===

rivaliq

Your strategy, and your competitors’, plays out in social

posts. With Rival IQ, you can analyze thousands of posts in

seconds, delivering key insights into your own content as

well as that of the competition.

===

Work Smarter

Not Harder!

We all know that using internet marketing tools can

help us get big success

However, did you know that using best internet

marketing tools is THE key element for real success of

your business?

YouTube Marketing Blunders


Here is why we must use marketing tools:

Use tools can help you

Earn more money!

Save more time!

Because For almost every paid tool you can find a free

alternative one!

Use tools can save you time because when you have

the best productivity tools, you add more hours to your

day!

Need more customers and more leads? You must

know the best tools nowadays for you to collect emails

fast and easy.

Do you want your site to reach higher rankings?

You will find in our guide top popular SEO tools for

free and also paid ones.

Do you feel that you waste a lot of time working on

social media marketing?

We have gathered in top tools the best top social

marketing tools for to automate your social media

marketing.

Don't know which content to write for your audience?

YouTube Marketing Blunders


You can find in this guide top tools that give you top

ideas to generate the best texts filled with interesting

content.

This big list of top internet marketing tools includes

almost every tool you’ll ever need to master every

aspect of a digital marketing campaign

Feel free to share this guide with your friends! They

will definitely be thankful!

ALL 100 TOP TOOLS CATEGORIES

Content Curation Tools

Social Media Tools

PPC Tools

Content Optimization Tools

Rank Tracking Tools

Tops Keyword Research Tools

YouTube Marketing Blunders


Keywords Ideas Tools

Technical Seo Tools

Top Seo Tools Link Building

Top Seo Tools

Top Landing Pages Creators

Twitter Trending Topics

Twitter Tools For Images

Twitter Hashtags

Top Twitter Tools

Top Facebook Tools

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YouTube Marketing Blunders


Top Autoresponders Tools

Build Email List Tools

Top Niche Research Tools

Top Trends Tools

Ecommerce Software

Screen Capture Video Audio Tools

Gif Creator Tools

Free Banner Creators Tools

Top Online Contests Tools

Twitter Tools

YouTube Marketing Blunders


Twitter Analysis Management Tools

Competitive Analysis Tools

Backlink Investigation Tools

Tools For Writers

Instagram Tools

Notifications Monitoring Tools

New Launch Products Sites

Question And Answer Sites

Push Notification Tools

Time Management Tools

YouTube Marketing Blunders


Webinars Tools

Heatmap Analytics Tools

Free Wordpress Tutorials

Website Templates builder Tools

Website Testing And Analysis Tools

File Sharing And Data Storage Tools

Brainstorming And Mind Mapping Tools

Top Interstitial Traffic Networks

Top Solo Ad Traffic Sources

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Top PPC Networks

YouTube Marketing Blunders


Top PPV CPV Networks

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Infographic Submission Sites

Free Video Submission Sites

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CPA CPM Aff Networks

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Scraper Extractor Tools

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YouTube Marketing Blunders


Efficiency Tools

Virtual Assistant Sites

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YouTube Marketing Blunders


Domain Email Tools

Business Dashboard Tools

Increasing Influence

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Form Builders

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Image And Cliparts Sites

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YouTube Marketing Blunders


Video Creating Tools

Surveys

Top Outreach Tools

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YouTube Marketing Tools

Mobile Marketing Tools

Top Heatmaps Tools

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Cloud File Storage

Top Affiliate Marketing Sites

YouTube Marketing Blunders


Top Analytics Tools

Top Social Advertising Tools

Content Creation Tools

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Monitoring Sharing Tools

Internet Marketing Top Forums

Internet Marketing Newsfeeds

Internet Marketing Top Sites

YouTube Marketing Blunders

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