YouTube Marketing Guide - How To Use Youtube Marketing

YouTube Marketing Blunders

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YouTube Marketing Blunders

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YouTube Marketing Blunders

Introduction
YouTube is one of the most high traffic websites in the world. Although
recent reports say its overall traffic is down considerably recently, it still
has the most engaged audience of any major website. This means there is
a huge potential for response if marketing is done correctly.
The trouble is, most people don’t know how to market effectively on
YouTube. They take it for granted that with such a huge built-in traffic
base, simply posting any video will be enough to get results.
Unfortunately, this is not the case.
There are certain basic principles that must be taken into consideration in
order to market effectively on YouTube. Otherwise, your efforts will likely
be fruitless.
In this guide, you’re going to learn about the most common blunders
people make with their YouTube marketing, and how you can avoid them.
You’ll also learn how to make the most out of your YouTube marketing.
So let’s get started.
YouTube Marketing Blunders

Blunder #1:
Expecting Miracles
One major mistake people make when deciding to use YouTube for
marketing purposes is starting out with unrealistic expectations. In other
words, one expects YouTube to be some miracle traffic generator, and
that all one has to do is upload a video and they’ll receive thousands of
views overnight.
After all, YouTube receives insane numbers of views, so it just goes to
follow that your video will get a ton of traffic, right?
Wrong!
This mentality is the kiss of death for YouTube marketers. Seriously.
Yes, YouTube gets a lot of traffic. It may not get as much as it used to, but
it still gets a massive number of daily visitors. It’s still in the top 10 of
social media sites. It’s still a powerhouse.
However, it’s not enough to put up a bunch of generic videos and hope for
a miracle. YouTube doesn’t work that way. The YouTube community has
come to expect a few things from the videos uploaded there, and they
aren’t likely to accept anything less.
YouTube Marketing Blunders

Keep your expectations reasonable. You’re not likely to get a million views
overnight, even if your video is interesting or useful. It will take a while to
gain momentum, even if your video eventually goes viral.
As long as you create good content, people will eventually see it. Just
don’t expect miracles.
Reasonably, you can expect to get anywhere from a few hundred to a few
thousand views the first few weeks on a good video if you’ve properly
tagged it and you send a little traffic to it yourself to get it started.
YouTube Marketing Blunders

Blunder #2:
Creating Commercials
Most people go to YouTube for one of two reasons:
1. To be entertained
2. To learn something
There aren’t many other reasons people go there. (Unless of course
they’re uploading their own videos or checking their messages and such.)
Have you ever gone to YouTube specifically to watch a commercial?
Maybe. But chances are, if you have, it was because that commercial was
either (a) entertaining or (b) educational. You didn’t go watch it to let it
sell you something.
A lot of people make the mistake of thinking they can create a commercial
and it will sell their product on YouTube. The trouble with this thinking is
that people don’t go to YouTube to be sold to. They aren’t going to watch
your commercial. There’s no incentive for them to.
That’s not to say you can’t create a commercial for your product. It’s not
even to say you can’t upload that commercial to YouTube. But you
shouldn’t expect that commercial to do the heavy lifting of YouTube
marketing for you.
YouTube Marketing Blunders

Instead, create videos that are entertaining or educational. (Whichever
format best fits your product or service.) Then you can link to your
website, and your website can then host the commercial.
Think of it this way. People don’t generally watch television to see the
commercials. They watch TV to be entertained or to learn something,
right?
But there are commercials that may interest them and get them to
purchase something.
So think of most of the videos you upload as your main content – your TV
show, so to speak. And your commercial is there to sell someone on
your product once you get them viewing your main content. Just link to
your website and offer its URL within the video.
YouTube Marketing Blunders

Blunder #3:
Relying on YouTube Alone
YouTube has the most traffic of any video sharing website. It also has
engagement that is far above pretty much any website you can think of.
However, it’s not the only video sharing website!
To concentrate your efforts solely on YouTube is monumentally stupid. If
you’ve already gone to the effort of creating the video, why not upload it
everywhere you can? It only takes a few moments to upload that video to
another site, so why not do so?
Here are a few other places you should be uploading your videos:
>> http://www.facebook.com
>> http://www.vimeo.com
YouTube Marketing Blunders

http://www.vevo.com
>> http://www.dailymotion.com
>> http://www.veoh.com
YouTube Marketing Blunders

http://www.metacafe.com
YouTube Marketing Blunders

Blunder #4:
Ignoring Other Metrics
The main metric most marketers use to determine their success is, of
course, total views of their videos. While this is certainly one useful
metric, it is far from the only one you should be looking at.
You should also be considering other metrics, such as:
1. The number of people who like your video vs. those who dislike it
2. The number of people who like your video as a percentage of views
3. The number of people who add your video to their favorites
4. The number of people who share your video on social media
5. The number of people who follow your call to action
6. The number of people who comment on your video
7. The actual traffic you receive to your website
8. The number of sales you receive as a result of your videos
Remember, getting a large number of views to your videos may boost
your ego, but it won’t boost your income. And ultimately, your goal for
your YouTube marketing should be boosting your income above all else.
Be sure to look at the big picture. So what if your video only gets 3,000
views in its first year if it brings 1,500 visitors to your website and 300 of
those people buy something? That’s better than getting 500,000 views
and only 20 sales, right?
YouTube Marketing Blunders

Blunder #5:
Inconsistency
Inconsistency is a huge problem for almost all YouTube marketers. They
may upload two or three videos, see poor results, and give up. Or they
may get bored creating videos. Or they may just forget to upload
regularly.
But one of the major keys to continued success on YouTube is uploading
new videos regularly. Not only is it a general numbers game (meaning the
more videos you have, the more likely it is for someone to find one of
yours) but it’s important to keep uploading videos regularly so that your
current audience – meaning those who have subscribed to your channel –
are constantly reminded you exist.
Why is that so important? After all, if they subscribe to your channel and
haven’t bought anything, they’re useless, right?
Absolutely not!
Remember, it takes the average person about three times of viewing a
particular piece of marketing or product before they decide to buy. So it’s
vital to keep your current audience interest long enough to close the deal!
Upload regularly. Set a schedule for yourself and be consistent!
YouTube Marketing Blunders

Blunder #6:
Poor Video Quality
The quality of your videos isn’t just about the resolution, light quality,
sound quality, etc. It’s about a lot more than that. It’s about the overall
presentation. It’s about the entertainment or educational value. It’s about
the production.
You must strive to create the best possible videos in every way.
Here are some tips for making the best, most effective videos possible:
1. Stick to a reasonable length. One major mistake people make is
making videos that are either too short to be useful, or so long they
become boring. If people leave before the end, they won’t receive
your full marketing message!
2. Include sound. A lot of people don’t include sound because they
don’t like their voice. If you are one of those people, hire a voiceover
artist. There are people who will do short voiceover work for $5 on
fiverr.com! If you don’t want to include a voiceover, at least add
interesting music. And be sure to use music your audience is likely to
enjoy. Don’t use heavy metal or rap for an older audience, for
example.
3. Use good lighting. A lot of decent videos are absolutely ruined by
having lighting that is too dark, too bright, or coming from the wrong
angle. Make sure your video is well lit.
YouTube Marketing Blunders

4. Have a script before you start. You don’t necessarily have to stick to
it 100%, but you should have a solid idea for exactly what you want
to say before you get started so there isn’t a lot of dead air while you
umm and uhh your way through.
5. Cater to your audience. Don’t just create generic videos you think
the majority of YouTube will enjoy. Create videos that will appeal to
your specific audience. (For example, don’t create comical videos for
a serious audience and vice versa.)
6. Don’t forget to tag your videos. Tagging is an important way to help
visitors find your video, so don’t forget this important step!
7. Remind people to like and comment. YouTube gives more weight in
the search results to videos that get more likes and comments, so
tell people to do this!
Ultimately, just be sure to create videos your audience is likely to respond
to. Look at other popular videos in your genre to see what is working. If
they have a lot of views and likes, chances are the audience is responding
well to them and you can emulate them.
YouTube Marketing Blunders

Conclusion
Marketing on YouTube isn’t as difficult as it may seem, but there is a lot of
room for error. Because YouTube has set a lot of high expectations for
visitors, they won’t respond well if you make any of the mistakes outlined
in this guide.
As long as you’re mindful of the mistakes outlined here, and you are
careful to produce the kind of content your audience expects, you should
find yourself getting a good amount of traffic. Not only that, it should be
relatively productive traffic, too.
The main thing to keep in mind is that YouTube, like most other traffic
sources, isn’t some miracle method for getting millions of hits overnight. It
takes time and effort. It takes a lot of thought and careful planning.
You can look back at this guide and reference these 6 mistakes time and
time again to be sure you aren’t slipping up and going back to some of
these blunders in order to keep your marketing at its best.
Best of luck in your video marketing efforts!
YouTube Marketing Blunders

Resources
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YouTube Marketing Blunders

Call To Action Videos
Double Your Video Conversion! Get 52 Call To
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Software
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Instaquote
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in 7 seconds!
YouTube Rank Checker
YouTube Marketing Blunders

YouTube Rank Tracker - Track Fast & Easy
Unlimited Keywords & Videos Ranking - $7
One Time Payment!
Youtube marketing tools
Bulk Suggest Tool
Enter a query phrase into the Suggest Tool to populate a list
of related terms from Google, Bing, YouTube & Amazon
suggest databases.
===
BirdSong Analytics' Youtube
Analysis
BirdSong YouTube Analytics gives you access to over 30
key metrics for any publicly available YouTube
channel/videos, in easy to read charts plus data exports for
your own offline analysis.
===
Canva
Canva is a great tool designed to help novices produce
professional designs.
===
YouTube Marketing Blunders

DrumUp
DrumUp discovers and helps you share great content to your
social media accounts so you can start meaningful
conversations with your followers.
===
Cyfe
Cyfe is an all-in-one business dashboard app that helps you
easily monitor all your business data from one place.
===
YouTube Reputation Tool
A very quick but handy tool: Get video results for your
multiple brand names on one page + View videos right on
the same page.
===
Views Reviews
It helps your YouTube success, make sure you purchase
REAL views, and avoid the fakes and scams. The tool done
the research for you, comparing companies on more than a
dozen unique criteria, and we've compiled our shortlist of the
best.
===
vidIQ
vidIQ is a YouTube audience development and management
suite that provides applications and solutions for marketers.
===
YouTube Marketing Blunders

Keyword Suggest Tool
Keyword Tool is free online keyword research instrument
that uses Google Autocomplete to generate hundreds of
relevant long-tail keywords for any topic. Google
Autocomplete is a feature used in Google Search. Its
purpose is to speed up the searches performed by users on
Google.
===
SEO Chat
SEO Chat is dedicated to helping business owners and
marketing specialists perform Search Engine Optimization
on their sites.
===
SerpStats
Serpstat is an all-in-one SEO platform, which consists of five
different modules and is used for Keyword Research,
Competitor Analysis, Site Audit, Backlink Analysis and Rank
Tracking.
===
Google Explore
Explore is Google Plus' way of bringing what's trending to
you, making the social networking site not only a way to
YouTube Marketing Blunders

connect with friends and family, but also a way to discover
the latest news and Internet hype.
===
Tube Buddy
TubeBuddy is a FREE browser extension that integrates
directly into YouTube to help you run your channel with
ease.
===
FanBridge
FanBridge is a leading Fan Audience CRM platform,
currently used to manage fan acquisition, retention, and
engagement. It automates your daily marketing tasks while
not going beyond the limits imposed by YouTube.
===
Tube Toolbox
Tube Toolbox can run in the background while you work on
other projects or even while you sleep.
===
Tube Trackr
YouTube Video Marketing Tools: TubeTrackr integrated
Video SEO and Video Marketing Platform.
===
TubeMasterPro
YouTube Marketing Blunders

The Ultimate YouTube Marketing Software. FIND
MONETIZED YOUTUBE VIDEOS THEN DOMINATE YOUR
NICHE IN MINUTES.
===
rivaliq
Your strategy, and your competitors’, plays out in social
posts. With Rival IQ, you can analyze thousands of posts in
seconds, delivering key insights into your own content as
well as that of the competition.
===
Work Smarter
Not Harder!
We all know that using internet marketing tools can
help us get big success
However, did you know that using best internet
marketing tools is THE key element for real success of
your business?
YouTube Marketing Blunders

Here is why we must use marketing tools:
Use tools can help you
Earn more money!
Save more time!
Because For almost every paid tool you can find a free
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Use tools can save you time because when you have
the best productivity tools, you add more hours to your
day!
Need more customers and more leads? You must
know the best tools nowadays for you to collect emails
fast and easy.
Do you want your site to reach higher rankings?
You will find in our guide top popular SEO tools for
free and also paid ones.
Do you feel that you waste a lot of time working on
social media marketing?
We have gathered in top tools the best top social
marketing tools for to automate your social media
marketing.
Don't know which content to write for your audience?
YouTube Marketing Blunders

You can find in this guide top tools that give you top
ideas to generate the best texts filled with interesting
content.
This big list of top internet marketing tools includes
almost every tool you’ll ever need to master every
aspect of a digital marketing campaign
Feel free to share this guide with your friends! They
will definitely be thankful!
ALL 100 TOP TOOLS CATEGORIES
Content Curation Tools
Social Media Tools
PPC Tools
Content Optimization Tools
Rank Tracking Tools
Tops Keyword Research Tools
YouTube Marketing Blunders

Keywords Ideas Tools
Technical Seo Tools
Top Seo Tools Link Building
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Top Landing Pages Creators
Twitter Trending Topics
Twitter Tools For Images
Twitter Hashtags
Top Twitter Tools
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YouTube Marketing Blunders

Top Autoresponders Tools
Build Email List Tools
Top Niche Research Tools
Top Trends Tools
Ecommerce Software
Screen Capture Video Audio Tools
Gif Creator Tools
Free Banner Creators Tools
Top Online Contests Tools
Twitter Tools
YouTube Marketing Blunders

Twitter Analysis Management Tools
Competitive Analysis Tools
Backlink Investigation Tools
Tools For Writers
Instagram Tools
Notifications Monitoring Tools
New Launch Products Sites
Question And Answer Sites
Push Notification Tools
Time Management Tools
YouTube Marketing Blunders

Webinars Tools
Heatmap Analytics Tools
Free Wordpress Tutorials
Website Templates builder Tools
Website Testing And Analysis Tools
File Sharing And Data Storage Tools
Brainstorming And Mind Mapping Tools
Top Interstitial Traffic Networks
Top Solo Ad Traffic Sources
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YouTube Marketing Blunders

Top PPV CPV Networks
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Infographic Submission Sites
Free Video Submission Sites
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CPA CPM Aff Networks
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Scraper Extractor Tools
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YouTube Marketing Blunders

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Virtual Assistant Sites
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Url Shortener Tools
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YouTube Marketing Blunders

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Business Dashboard Tools
Increasing Influence
Payment Gateways Tools
Project Management Tools
Customer Support
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Form Builders
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Image And Cliparts Sites
Design Tools
YouTube Marketing Blunders

Video Creating Tools
Surveys
Top Outreach Tools
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YouTube Marketing Tools
Mobile Marketing Tools
Top Heatmaps Tools
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Cloud File Storage
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YouTube Marketing Blunders

Top Analytics Tools
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Internet Marketing Top Forums
Internet Marketing Newsfeeds
Internet Marketing Top Sites
YouTube Marketing Blunders