Wordpress SEO Guide - How Do I Improve My Wordpress SEO


You may ask this:
1 do wordpress seo plugins work
2 do wordpress tags affect seo
3 do wordpress tags help seo
4 how do i improve my wordpress seo
5 how to do good seo in wordpress
6 how to do onpage seo in wordpress
7 how to do seo for wordpress blog
8 how to do seo for wordpress site
9 how to do wordpress seo
10 how to improve wordpress seo
11 how to install yoast wordpress seo
12 how to make wordpress seo friendly
13 how to set up wordpress seo
14 how to setup yoast wordpress seo plugin
15 how to use wordpress seo by yoast
16 how to use wordpress seo plugin
17 how to wordpress seo
18 how to yoast wordpress seo
19 should i use tags in wordpress for seo
20 what are theme seo settings in wordpress
21 what does the wordpress seo plugin do
22 what is better for seo wordpress or html
23 what is seo title in wordpress
24 what is the best free seo plugin for wordpress
25 what is the best wordpress seo plugin
26 what is the best wordpress seo plugin 2015
27 what is wordpress seo
28 what is wordpress seo meta box
29 what is wordpress seo plugin
30 what is yoast wordpress seo plugin
31 where is seo in wordpress
32 where to put seo keywords wordpress
33 which is better for seo html or wordpress
34 which wordpress seo plugin
35 which wordpress seo plugin is best
36 which wordpress theme is best for seo
37 why is wordpress seo friendly
38 why use wordpress for seo
39 why wordpress is bad for seo
40 why wordpress is best for seo
41 why wordpress seo
42 why wordpress seo is good

WordPress SEO 101

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WordPress SEO 101

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WordPress SEO 101


WordPress is not just a blogging platform these days. It’s a complete

Content Management System (CMS) that will allow users to build pretty

much any type of website imaginable using various plugins and themes.

One of the big problems with WordPress, however, is its serious lack of

native SEO. It has only basic SEO functionality, and the rest must be taken

care of manually.

There are myriad plugins available for WordPress SEO, but none of them

will handle 100% of the optimization for your site. They also work

differently and have different functions, so choosing the right one can be


In this guide, you’re going to learn about the basics of setting up your

WordPress for optimal search engine optimization, and how you can make

sure your blog or site is set up with the basic foundation of proper SEO.

We’ll take a look at popular plugins, methods you can use to optimize your

site, tools you can use, and more.

So let’s begin.

WordPress SEO 101

Basics of SEO

Before you begin working on SEO for your WordPress website, it’s

important to understand basic SEO principles as they apply to all websites

and that should apply for many years to come.

Remember that SEO does evolve and change over time. It used to be

that simply stuffing your keyword over and over on a page

(sometimes in text the same color as the background so visitors

would not see it) could help you rank on the first page of pretty

much any search engine.

But search engine algorithms have gotten much smarter and much more

complex. And this will continue to happen as time goes on. You need to

prepare for that and keep evolving with the search engines.

As of this writing, there are some basic SEO principles you can use to help

your rankings:

1. Keyword Research – Keyword research will always be important,

even as search engines evolve into using semantics. Sure, you might

rank for top golf tips if you pick the keyword best golf tips

because they are semantically similar, but you still need to know

what topics are most commonly searched for to be sure you’re

creating the content that could help you rank for those searches.

2. Title Tags – The title of your page will probably always hold

significant weight. Obviously, people are going to title their page

based on their page’s content, so search engines will look at that as

WordPress SEO 101

one of the most important factors when figuring out what a page is


3. Headings – Heading tags (such as H1, H2, etc.) are important

because they are like your title. Most people use heading tags to

enclose the title that is presented at the top of the page, like the

name of the article.

4. Page Text – The text on your page should contain your main

keyword phrase once or twice, but do NOT try to achieve some

specific keyword density. Just write naturally. Semantics will take

care of the rest.

5. Backlinks – You’ve probably read about how important it is to get

backlinks already, but did you know you need to be very careful

about how many you get, where they come from, the text that is

used to link to your page, and a lot of other factors? We’ll take a look

at backlinks in another section, but yes, getting links to your site (and

your individual pages/posts) is very important.

6. Social Signals – Social signals, such as likes, shares, pins, tweets, etc.,

are another linking factor. While those links may not actually count

as far as backlink juice (because most social network links are

nofollow or cannot be seen by search engines because of user

privacy) many of them ARE counted for SEO purposes.

7. Content Length – The length of your content now matters more than

ever. Google believes longer content is more in-depth and will be

more authoritative and useful to readers, so longer copy is key. The

days of 250-300 words articles are long gone. These days, 750-1000

words is preferable, and anything longer is a bonus.

WordPress SEO 101

8. Load Speed – The speed at which your page loads is extremely

important. If your page takes too long to load, it WILL affect your

SEO rankings. Make sure your images are optimized and your hosting

company is fast.

9. Outbound Links – Backlinks used to be the big factor in rankings.

These days, they’re important, but not the biggest ranking factor.

But though a lot of people realize having links TO their site is

important, few seem to know that linking OUT to other authority

sites can boost your own rankings. It’s a good idea to cite sources for

your content with a link or recommend other good content that

gives a different perspective than your own. Going overboard will

harm your ranking, but a few links sprinkled into your articles to sites

with good authority will help.

10. Mobile Friendly – Your site should be optimized for mobile

browsers, either resizing dynamically or redirecting mobile users to a

different version of the site. For WordPress sites, this means

choosing a mobile-friendly theme.

11. Trust – Trust is a crucial factor. It’s a measurement of how much

Google thinks your site is trustworthy, and includes a number of

different factors including domain age, length of time before the

domain expires, linking to trusted authority sites, having a proper

privacy policy, terms and conditions, etc., bounce rate, and other


You can check your Trust Rank with Google Chrome using...


WordPress SEO 101

This is not, by any means, and exhaustive list of ranking factors. It would

take a full-length book to describe all of them. But it’s a good, solid

foundation on which to build your SEO plan.

WordPress SEO 101

Basic Setup

The first thing you need to do for WordPress SEO is to be sure you’ve

completed the basic, essential setup for your WordPress site.


First, you need to decide whether you’d like your site to be

found at:




Either one is fine for SEO purposes, so it’s up to you which you use. If you

have an aged domain you might want to check MozTrust for your domain

to see if one version has more trust than the other, you’ll obviously want

to use that one.

To change your URL, simply visit Settings > General. Your WordPress URL

and your Site URL will probably be the same unless you installed

Wordpress in a subdirectory. The default does not have the www

included. You can leave it if that’s how you want it to be, but you can add

the www if you prefer that or if the www versions has more MozTrust.

Once you do this, you’ll want to visit Google Webmaster Tools to make

sure they use the right version.

WordPress SEO 101

Under Webmaster Tools, visit Settings > Preferred domain. There you can

set it to display URLs with or without the www.


One of the most important basic setup steps you can take for SEO for

your WordPress blog is to change the permalink structure found

under Settings > Permalinks.

The default structure is ?p=postid which is terrible for SEO purposes. It

doesn’t allow the use of keywords in the URL and doesn’t offer any useful

information to search engines.

To change you structure, select either Post name or Custom structure.

If you choose post name, your URLs will look like this:


You can also use a custom structure such as %category%/%postname%.

This would make your URLs look like this:


Either one is fine for SEO purposes, but using the category/title provides a

good Silo structure, which basically means it helps the authority of your

pages because everything is organized into specific categories instead of

being lumped in together.

WordPress SEO 101

Choosing an SEO Plugin

There’s a plethora of plugins out there to help you control the SEO of your

WordPress site, but they come down to two very popular choices:

WordPress SEO by Yoast

All-in-One SEO Pack

Both are very similar in features, and either one will work fine for SEO

purposes. They are slightly different in terms of features, so you might

want to briefly try both just to see which you like better.

Yoast has a slightly better overall rating on the WordPress website, and is

used by over 1,000,000 blogs. All-in-One is also currently used on over

1,000,000 blogs. As you can see, they’re both very comparable.

Dan Shure of Evolving SEO did a complete side-by-side comparison of

Yoast vs. All-in-One here:


He found a definite benefit of using Yoast over All-in-One. In fact, Yoast

won by a large margin when weighed against All-in-One on a large number

of SEO factors.

WordPress SEO 101

If you look in the comments, he mentioned he can see All-in-One working

well for smaller sites or bloggers, but Yoast is definitely the best option

when SEO really matters.

This article was written in 2014, and things can change rapidly in the world

of SEO and plugins, so it’s still a good idea to test options yourself. This

article just provides a good starting point to help you decide for yourself.

(It also gives you a basic understanding of the importance of some SEO


Whichever plugin you choose, be sure to read its instructions well and be

sure you’re using every possible feature included. Too many people install

the plugin and expect it to work automatically, but there are things that

must be tweaked, and you’ll need to include some extra information every

time you make a post such as the main keyword you want that page

optimized for.

WordPress SEO 101

Google Webmaster Tools

Webmaster Tools isn’t just for WordPress sites, but it’s important that you

sign up for it, just the same. Webmaster Tools will allow you to keep track

of any issues your website might have, set certain preferences for your

site, and keep tabs of certain things such as what keywords people are

using to pull your site up in Google.

If you have the WordPress SEO plugin by Yoast, it’s easy to verify

your site in Webmaster tools. Log into Webmaster Tools here:


Select the Alternate methods tab and choose HTML tag. Copy the

meta tag shown in the box by highlighting it and pressing CTRL-C, or

pressing COMMAND-C on a Mac, or right clicking and choosing copy.

Now go to your blog and log in. Under the SEO tab in your WordPress

admin (Yoast SEO) choose Extensions. You’ll see several fields where you

can enter codes for various sites. Enter your code in the Google

Webmaster Tools section, and then go back to Webmaster Tools and click

VERIFY. Viola! All done.

WordPress SEO 101

Google Analytics

Another critical element of SEO is having analytics so you can track your

progress and figure out exactly how you’re doing. Google Analytics is the

most common tool for this.

Unfortunately, changes to Google’s privacy settings have destroyed a lot

of the usefulness of Analytics. It used to be that you could see almost

every keyword used to find your site. Now, you can only see a handful of

keyword searches.

Still, Analytics is useful for a variety of reasons. It will allow you to see how

much traffic you’re getting, where your traffic is coming from, what your

bounce rate is (the percentage of people who leave your site without

viewing any other pages), and other important information.

There’s a plugin from Yoast that will allow you to easily add Analytics

to your WordPress site. You can download the plugin, as well as find

installation and usage instructions, from this URL:


WordPress SEO 101

Page Speed

Another major element of SEO is the speed at which your page loads.

Google wants its visitors to enjoy the sites they visit, and if a site takes too

long to load, visitors will often leave quickly. This increases bounce rate,

and also makes Google unhappy.

To check your page speed, including discovering actionable

information you can use to speed up your page, take a look at

Google’s Page Speed Insights.


Using this will help you figure out what needs to be changed in order to

speed up your site. It might involve getting a new host, or it may be as

simple as optimizing your images or installing a caching plugin.

W3 Total Cache is one of the most popular caching plugins. It will turn

your dynamic pages into static ones, meaning they load faster.


WordPress SEO 101

Crosslink Posts

Once you have the foundation of your SEO set up, it’s time to make sure

you’re doing all you can every time you make a post to ensure the best

outcome for your SEO.

That means making a few key posts that you might think of as cornerstone

posts, and then referencing those posts in other similar posts.

For example, let’s say you have a post called 10 Ways To Increase

Traffic. It might be very in-depth, detailed information about using

ten different social networks to increase a website’s traffic.

Then you could write smaller blog posts on each of those traffic sources

and link to your cornerstone post by saying something like:

Facebook is just one way you can increase your traffic with social media.

Check out my post ’10 Ways To Increase Traffic’ for more ways to explode

your website’s traffic.

Not only will this help lower your bounce rate, it will also benefit you by

giving a boost to the SEO potential of your cornerstone posts.

WordPress SEO 101

Social Signals & Backlinks

You know it’s important to get backlinks to your site, but did you know the

source of your backlinks and the text used to link to your site is just as

important as getting a lot of links?

You want to make sure you get backlinks from quality sites, and from a

wide variety of different domains. You also want to be sure you’re NOT

using the exact same text to link to your site every time, because this can

appear spammy. Instead, vary the text used to link to you between a few

similar keyword phrases, and potentially the name of your site, too.

Social signals are also increasingly important. The more likes and shares

you get on a large variety of platforms and from a large number of

accounts, the better.

Be sure you have a plugin installed to help you get more likes and shares

to your content.

Here are a few to try:




The following link provides for incentivized "likes and shares":


WordPress SEO 101


SEO is a complex, ever-changing game. You need to stay on top of it if you

expect to get significant traffic from Google and other search engines.

And you definitely want to tap into such a massive, targeted traffic source.

What kind of traffic could be more targeted (thus, ready to potentially buy

something) than someone who deliberately searches for what you’re


Now that you’ve read the complete guide, you should have a good

working knowledge of SEO and how it applies to WordPress sites.

You’ll know about some of the most important plugins and tools you

should be using, and you’ll be prepared to implement them.

If you’re serious about getting your site to rank, you’ll want to delve

deeper into some of the big SEO topics like social signals and backlinks.

These topics will help you get even more from your SEO efforts.

I wish you all the best with your WordPress SEO efforts, and I hope you

get all the traffic you deserve!

WordPress SEO 101


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Free WordPress Tutorials


McBuzz Communications will help you build a WordPress

website yourself. (You save money.) Or we can do it for you.

(You save time.)


Instant shift ultimate round up

Ultimate Round-up of Quality WordPress Tutorials which

helps you to enhance your blog design and features.


Specky boy video tutorials

All of these tutorials range from basic learning for the

beginner, to advanced, for the expert that wants to learn new

techniques and push WordPress to its boundaries.


WordPress SEO 101

Creative blog web design

Want to build a new WordPress website, or add something

new to your existing one? Then check out these top tutorials

on Creative blog web design


I themes tutorials

It created these free WordPress tutorials to help you learn

WordPress — the world's best web publishing platform.


Wordpress tv

On WordPress.tv, you'll find tutorials for both WordPress

self-installs and WordPress.com to help you get blogging

fast and hassle-free.


Site ground tutorials

In this tutorial we will provide you with detailed instructions

on how to use WordPress to create and manage your site.


Word press - all in one seo pack

The All In One SEO Pack has a few unique features that

make it different than yoast, like auto-generated description

tags, canonical tag support and a “bad bot” blocker.


WordPress SEO 101

Alex king

Shortcut Macros allows you to define letter combinations that

will expand to longer words, URLs, phrases, etc.


Word press - wp polls

WP-Polls is extremely customizable via templates and css

styles and there are tons of options for you to choose to

ensure that WP-Polls runs the way you wanted. It now

supports multiple selection of answers.


Word press - sem subscribe me

Use All in One SEO Pack to optimize your WordPress site

for SEO. It’s easy and works out of the box for beginners,

and has advanced features and an API for developers.


Word press - contact form 7

Contact Form 7 can manage multiple contact forms, plus you

can customize the form and the mail contents flexibly with

simple markup.


Word press - wp super cache

This plugin generates static html files from your dynamic

WordPress blog. After a html file is generated your

webserver will serve that file instead of processing the

WordPress SEO 101

comparatively heavier and more expensive WordPress PHP



Word press - pretty link

Pretty Link Pro is a significant upgrade to Pretty Link Lite

that adds many tools and redirection types that will allow you

to create pretty links automatically, cloak links, replace

keywords throughout your blog with pretty links and much



Word press - simple tags

Simple Tags is the successor of Simple Tagging Plugin. This

is THE perfect tool to manage perfectly your WP terms for

any taxonomy


Word press - seo automatic links

SEO Smart Links can automatically link keywords and

phrases in your posts and comments with corresponding

posts, pages, categories and tags on your blog.


Word press - landing pages

WordPress Landing Pages plugin framework provides a way

to add and even create landing pages for your WordPress



WordPress SEO 101

Word press - better wp security

iThemes Security (formerly Better WP Security) gives you

over 30+ ways to secure and protect your WordPress site.


Word press - wp db manager

Allows you to optimize database, repair database, backup

database, restore database, delete backup database ,

drop/empty tables and run selected queries.


Word press - broken link checker

This plugin will monitor your blog looking for broken links and

let you know if any are found.


Word press - easy heads up bar

This plugin adds an easy to use notification bar to the top of

your WordPress website.


Word press - magic action box

Magic Action Box is an easy to use but powerful lead

generation plugin that lets you create a focused and high

converting feature box in minutes.


WordPress SEO 101

Word press - thank me later

Thank Me Later sends ‘thank you’ emails to your



Word press - w3 total cache

W3 Total Cache improves the SEO and user experience of

your site by increasing website performance, reducing

download times via features like content delivery network

(CDN) integration.


Word press - meteor slides

Meteor Slides makes it simple to create slideshows and

publish them with a shortcode, widget, or template tag.


Work Smarter

Not Harder!

We all know that using internet marketing tools can

help us get big success

WordPress SEO 101

However, did you know that using best internet

marketing tools is THE key element for real success of

your business?

Here is why we must use marketing tools:

Use tools can help you

Earn more money!

Save more time!

Because For almost every paid tool you can find a free

alternative one!

Use tools can save you time because when you have

the best productivity tools, you add more hours to your


Need more customers and more leads? You must

know the best tools nowadays for you to collect emails

fast and easy.

Do you want your site to reach higher rankings?

You will find in our guide top popular SEO tools for

free and also paid ones.

Do you feel that you waste a lot of time working on

social media marketing?

WordPress SEO 101

We have gathered in top tools the best top social

marketing tools for to automate your social media


Don't know which content to write for your audience?

You can find in this guide top tools that give you top

ideas to generate the best texts filled with interesting


This big list of top internet marketing tools includes

almost every tool you’ll ever need to master every

aspect of a digital marketing campaign

Feel free to share this guide with your friends! They

will definitely be thankful!


Content Curation Tools

Social Media Tools

PPC Tools

Content Optimization Tools

WordPress SEO 101

Rank Tracking Tools

Tops Keyword Research Tools

Keywords Ideas Tools

Technical Seo Tools

Top Seo Tools Link Building

Top Seo Tools

Top Landing Pages Creators

Twitter Trending Topics

Twitter Tools For Images

Twitter Hashtags

Top Twitter Tools

WordPress SEO 101

Top Facebook Tools

Top Lead Generation Tools

Top Autoresponders Tools

Build Email List Tools

Top Niche Research Tools

Top Trends Tools

Ecommerce Software

Screen Capture Video Audio Tools

Gif Creator Tools

Free Banner Creators Tools

WordPress SEO 101

Top Online Contests Tools

Twitter Tools

Twitter Analysis Management Tools

Competitive Analysis Tools

Backlink Investigation Tools

Tools For Writers

Instagram Tools

Notifications Monitoring Tools

New Launch Products Sites

Question And Answer Sites

WordPress SEO 101

Push Notification Tools

Time Management Tools

Webinars Tools

Heatmap Analytics Tools

Free Wordpress Tutorials

Website Templates builder Tools

Website Testing And Analysis Tools

File Sharing And Data Storage Tools

Brainstorming And Mind Mapping Tools

Top Interstitial Traffic Networks

Top Solo Ad Traffic Sources

WordPress SEO 101

Top Native Ads Traffic Networks

Top PPC Networks

Top PPV CPV Networks

Top Mobile Traffic Networks

Infographic Submission Sites

Free Video Submission Sites

Free Article Submission Sites

CPA CPM Aff Networks

Mobile Marketing Tools

Scraper Extractor Tools

WordPress SEO 101

Support Tools

Graphic and Design Tools

Efficiency Tools

Virtual Assistant Sites

Top Outsourcing Tools

Traffic Analysis Tools

VPN Tools

Integration Services Tools

Social Media Analytics Tools

Url Shortener Tools

Content Ideation Tools

WordPress SEO 101

Domain Name Idea Generators

Domain Appraisal Tools

Domain Email Tools

Business Dashboard Tools

Increasing Influence

Payment Gateways Tools

Project Management Tools

Customer Support

Website Monitoring Tools

Form Builders

Website Builders

WordPress SEO 101

Image And Cliparts Sites

Design Tools

Video Creating Tools


Top Outreach Tools

Top Live Chat Tools

YouTube Marketing Tools

Mobile Marketing Tools

Top Heatmaps Tools

Top E-learning Platforms

Top Content Tools

WordPress SEO 101

Cloud File Storage

Top Affiliate Marketing Sites

Top Analytics Tools

Top Social Advertising Tools

Content Creation Tools

Social Analytical Tools

Monitoring Sharing Tools

Internet Marketing Top Forums

Internet Marketing Newsfeeds

Internet Marketing Top Sites

WordPress SEO 101

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