Landing Page Guide - How To Create A Landing Page

Landing Page Geek

Copyright © All rights reserved worldwide.
YOUR RIGHTS: This book is restricted to your personal use only. It does not come with
any other rights.
LEGAL DISCLAIMER: This book is protected by international copyright law and may not
be copied, reproduced, given away, or used to create derivative works without the
publisher’s expressed permission. The publisher retains full copyrights to this book.
The author has made every reasonable effort to be as accurate and complete as
possible in the creation of this book and to ensure that the information provided is free
from errors; however, the author/publisher/ reseller assumes no responsibility for errors,
omissions, or contrary interpretation of the subject matter herein and does not warrant
or represent at any time that the contents within are accurate due to the rapidly
changing nature of the Internet.
Any perceived slights of specific persons, peoples, or organizations are unintentional.
The purpose of this book is to educate and there are no guarantees of income, sales
or results implied. The publisher/author/reseller can therefore not be held accountable
for any poor results you may attain when implementing the techniques or when
following any guidelines set out for you in this book.
Any product, website, and company names mentioned in this report are the
trademarks or copyright properties of their respective owners. The
author/publisher/reseller are not associated or affiliated with them in any way. Nor
does the referred product, website, and company names sponsor, endorse, or
approve this product.
COMPENSATION DISCLOSURE: Unless otherwise expressly stated, you should assume
that the links contained in this book may be affiliate links and either the
author/publisher/reseller will earn commission if you click on them and buy the
product/service mentioned in this book. However, the author/publisher/reseller
disclaim any liability that may result from your involvement with any such
websites/products. You should perform due diligence before buying mentioned
products or services.
This constitutes the entire license agreement. Any disputes or terms not discussed in
this agreement are at the sole discretion of the publisher.
Landing Page Geek

You Can See My own Products:
PLR MONSTER
Get LIFETIME access to 2000 Products Ready to
Sell - For ONLY $7 - keep 100% of the profit
App Builder
Start Your Own Apps Empire! App Builder
$9/year, UNLIMITED Apps, Get Free $1100 App
Marketing
Easytube
Youtube Page 1 in 1 minute Easy System - See
How All My Videos Rank Page 1 in Youtube,
Yours Can Be
Landing Page Geek

Call To Action Videos
Double Your Video Conversion! Get 52 Call To
action Videos With REAL Actors + Video Mixer
Software
Video Bomber
Bomb YouTube With UNLIMITED Unique videos
in Just Few Clicks, Fast and Easy Software!
Instaquote
Get Unlimited Facebook,Instagram,YouTube
Unique content! Create STUNNING 100 Quotes in
7 seconds!
YouTube Rank Checker
YouTube Rank Tracker - Track Fast & Easy
Unlimited Keywords & Videos Ranking - $7 One
Time Payment!
Landing Page Geek

Introduction
Quality, effective landing pages are a crucial element of any successful
online business. No matter what type of web property you have, your
landing page needs to be properly optimized for maximum conversions.
There is an endless variety of landing pages types and styles, because
they are so highly customizable. You can create a landing page that is
specifically tailored to your niche, your target demographic, your
product, your conversion goals… virtually anything!
In fact, you can even create unique landing pages that will be shown to
individuals based on their gender, their country, or one of many other
elements!
Your landing page is typically the first thing people see when they visit
your website. In fact, depending on your business model, it may be the
only page they see. It must be attractive, uncluttered, and most
importantly, functional for your purposes.
In this report, you’re going to learn about different types of landing
pages, how to use them, and how to create stunning landing pages
without a lot of technical or design experience.
Landing Page Geek

Types of Landing Pages
Many people don’t really understand what a landing page really is. They
believe it’s just the first page visitors land on when they visit a website.
In some cases, that’s all the landing page really is. However those types
of landing pages aren’t really effective in most cases.
An effective landing page is one that is geared toward a very specific
purpose, and it’s generally the first page people visit after they see an
ad you create, read an email you send out, or see some other form of
marketing or advertising.
If you want to increase your business significantly, it’s a good idea to
start creating landing pages that are specifically geared toward your
primary purpose, whatever that might be. Whether it’s to sell an
affiliate product, sell your own product, gather leads, gain subscribers,
or something else, you should create a landing page that is specifically
designed to help you achieve that goal.
Let’s take a look at a few of the most common types of landing pages:
1. Squeeze Page – A squeeze page is a type of lead generation page
that is designed to collect email subscribers. It’s one of the most
common types of landing pages. Typically, a squeeze page asks for
a name and email address, and generally offers something free to
whoever submits their information to encourage participation.
Landing Page Geek

2. Click Through Page – This type of landing page is very simple and
has one primary goal: to get people to click through to another
website where they can buy something. This type of page may
present a discount offer, bonus offer or some other incentive in
order to encourage purchases, or it may just list some quick
benefits or a offer a short review.
3. Lead Capture Page – A lead capture page is a type of squeeze
page, however it collects more information than a typical squeeze
page, which usually only asks for a name and email address. A
lead capture page may ask for this information for a specific
purposes (such as requesting more information about a home
loan) or general (just gathering information for later use.)
4. Viral Page – Viral landing pages are created with the purpose of
generating buzz for a product or event. These pages have two
major elements: killer content that gets people excited, and a
method (or multiple methods) of sharing that content. Typically
there will be buttons to allow easy sharing on Facebook, Twitter,
and perhaps other networks such as Google+ and Pinterest. These
pages may also contain elements of other pages such as squeeze
pages or lead generation pages.
5. Product Detail Page – These types of pages are standard in
certain markets like the real estate market. They present
information about a specific property (or a product, service, etc.)
The primary purpose of this type of page is to get the sale or at
least to collect leads that might eventually lead to a sale. This type
of page is usually created for a single product (where there is only
one single item available, such as a house or a car), but may
occasionally be used for other purposes.
Landing Page Geek

6. Video Landing Page – Video landing pages are typically hybrid
pages that feature elements of one of the other pages. For
example, you could have a video squeeze page, or a video lead
generation page, or even a video product detail page.
7. Review Page – Review pages present a review of a specific
product or service. They are similar to a click through page in that
their primary goal is to encourage purchase of a product, however
the information is presented in the form of a review. Most other
elements of the page will mimic a click through page.
There are other types of landing pages, too, but these are the most
common. In fact, any page can technically be a landing page, however
you don’t generally want your landing page to be cluttered with a
bunch of navigation links and advertising like the rest of the pages on
your site might be. Instead, it should be clean and highly-focused on a
single, specific purpose. Specificity is crucial with regard to landing
pages.
Landing Page Geek

Elements of Successful Landing
Pages
Why build a better mousetrap when the one that exists already works
so well? Why not just reproduce the success of the original by
producing more of them?
Well, that is precisely what you should do when you create a landing
page. Don’t copy other people’s pages. That’s copyright infringement.
Instead, we can borrow elements from those pages that we know are
already successful.
There are a few elements you should focus on no matter what type of
landing page you create.
1. Headline – As with any type of page, you need a headline to grab
attention and get people interested right away. The headline is
the most important element of the page, because it’s usually the
first thing people see.
2. Media – You’ll generally want some kind of imagery, whether it is
video or image-based. This is usually a picture of the product or a
video ad, but it could be any type of supporting media. This is
usually the second thing people notice on a landing page, but of
these four elements, it’s the least critical. You could still have an
effective landing page with no graphics or video, but typically
graphical elements and videos capture interest and lead to better
conversions.
Landing Page Geek

3. Benefits – Every landing page needs a list of benefits. Whether
this is benefits of the product or benefits of your newsletter that
you want them to subscribe to, you must give people enough
reasons to take action.
4. Call-to-Action – A call-to-action is another vital element for any
landing page. You must tell people what action you’d like them to
take. This could be something like, Click here to get your copy of
this unique marketing system now! Or it could be something like,
Enter your name and email address to receive your free copy of
this life-changing report today! A strong call-to-action can mean
the difference between getting the visitor to take action and
having them leave, so pay close attention to this component.
A landing page can have other elements, as well. Just remember that
the four elements listed about are crucial to the success of any landing
page, so time must be spent making sure these elements are finely
tuned for conversions.
Landing Page Geek

Creating Stunning Landing
Pages
Most people who work online actually have little to no technically
proficiency and very little artistic experience. This makes it difficult for
the average person to create their own landing page, and hiring a
designer to create a custom page can become very expensive,
especially if you need that designer to add special functions to your
landing page.
Fortunately, there are many ways to create truly remarkable landing
pages without a lot of technical experience. You don’t have to spend a
small fortune to have a custom landing page created unless you have
very unique needs. Instead, you can do it yourself and save money.
Let’s take a look at some of the ways you can create stunning and
effective landing pages with very little technical experience.
Method #1 WordPress Themes & Plugins
If you use WordPress, there are a number of different ways you can use
it to create effective landing pages. These pages can be standalone
landing pages, or they can be integrated into a blog or website built on
the WordPress platform.
This can be achieved with themes, plugins, or a combination of the two,
depending on your needs.
Landing Page Geek

The WordPress Landing Pages plugin is a good place to start. This plugin
allows you to make beautiful landing pages on your WordPress site
using a visual editor with no code required and built-in templates. You
can also track conversion rates, clone pages to tweak for A/B split tests
and more.
>> http://wordpress.org/plugins/landing-pages/
JustLanded is the #1 bestselling landing page theme on
ThemeForest.com. This theme allows you to create a fully responsive,
highly customized landing page in unlimited colors, with your own fonts
and styles and much more, and you can also include your opt-in code.
>> Theme Forest Landing Pages
Method #2 Templates & Systems
Templates are a great way to create landing pages if you have little to
no technical ability. There are also full systems that not only contain
great designs, but also allow you to easily customize those and have
other features such as testing, tracking, social media, and other
features built in.
LeadPages is a full system that allows you to create responsive landing
pages (as well as launch pages, sales pages, squeeze pages, thank you
pages and more) that work on a wide variety of platforms including
WordPress, Facebook and most mobile devices.)
There are tons of templates built in that you can customize to create an
endless variety of pages. Best of all, you never have to touch a single
line of code.
Landing Page Geek

https://www.leadpages.net/products/
1MinuteSites allows you to create unlimited landing pages customized
using their built in templates in one minute or less. The system is truly
that powerful and easy to use. These pages also perform well on mobile
devices, and they are hosted on their servers which are known for their
speed and reliability.
You can also publish your landing pages on your own site with HTML5,
on WordPress, or on Facebook!
>> http://www.1minutesites.com/
One place you can find a great system for both building beautiful
landing pages using templates and split testing for the best results is:
Landing Page Geek

http://try.unbounce.com/for-higher-conversions
Unbounce has a 30-day free trial, so you’ll be able to test the system in
order to find out how well it works for you before you commit to their
monthly fee.
>> http://landingpagemonkey.com/
With Landing Page Monkey you will get results fast with attention
grabbing, video driven, high converting video sales, opt-in and promo
pages.
It provides stunning video backgrounds that use your own or any
hosted video from Youtube, Vimeo, Amazon etc. It is an all-in-one web
based solution, which allows you to edit pages on the fly, without
knowing any coding or possessing any tech skills, and they will even
host your landing pages!
Landing Page Monkey works with all leading autoresponder services
and can integrate with them easily.
You can also update and create landing pages from your mobile phone
with this online app.
Landing Page Geek

Landing Page Optimization
Because your landing page is so crucial, and because, as they say, you
only get one chance to make a first impression, it’s critical to ensure
that your landing page converts as well as it possibly can.
It’s practically impossible to gauge every element of your landing page
against the tastes and desires of your target audience. In fact, there
have been times when ugly designs have vastly outperformed beautiful
designs, and when copy that cost thousands of dollars from one of the
world’s most well-known copywriters failed compared to a quick sales
letter written by a product owner.
Sure, these instances could be considered flukes, but the fact is, they
happen more often than you might expect. This is why it’s important to
use split testing in order to optimize your landing page for optimum
conversions.
Landing Page Geek

What is Split Testing?
Split testing is basically the process of testing multiple versions of a
page, sales copy, or other marketing element in order to increase
conversions. You can accomplish this with special software, or you can
do it on your own by using multiple pages with your own unique
methods of tracking results.
If you use a system like LeadPages or Unbounce, you’ll have splittesting
abilities built right in. This is one of the things that makes these
systems so powerful, because you can test the different iterations of
your landing pages without using any additional software or incurring
any additional expenses for testing software.
Landing Page Geek

Killer Landing Page Hacks
There are a few things you can do to drastically improve your landing
page effectiveness, boosting conversions with very little extra work.
Let’s take a look at those things now.
Hack #1 Incentives
Incentives are one of the most important tricks in the landing page
book, but many people neglect to use them anyway. Used correctly,
incentives can boost conversions significantly, so there’s no reason not
to use them.
The average person isn’t going to hand over their personal information
such as their email address or phone number without some sort of
incentive to do so. Not only that, but incentives work even when your
landing page is geared toward selling a product, because you can offer
a discount, rebate or bonus to encourage sales.
Here are some ideas for incentives that you can choose from depending
on the type of landing page you’re using:
Free report
Free video
Free access to a membership site
Discount off your product
Rebate on an affiliate product (if they allow rebates)
Bonus on your own or an affiliate product
Top Secret information of some kind
Landing Page Geek

Hack #2 Social Marketing Integration
Another element that can drastically increase the effectiveness of a
landing page is the integration of social media. It’s quick and easy to
add buttons to a landing page that will allow visitors to share the page
with a single click, and this will help you get more visitors without much
effort.
There are tons of social media sites that you could integrate, but here
are some of the ones you probably don’t want to forget:
Facebook
Twitter
Google+
Pinterest
Hack #3 Engagement Devices
Engagement devices are useful for getting people to pay more
attention to your message and stay on the page longer, thus reducing
bounce rate. (Bounce rate is the number of people who leave the site
after the initial landing page without viewing anything else. On a
landing page, having a high bounce rate means your landing page isn’t
working, because people are hitting the back button rather than taking
action.)
Landing Page Geek

There are many ways to increase engagement. Here are a few ideas:
Video
Interactive presentations, like those made with Prezi.com
Quizzes related to your landing page niche
Simple embedded games related to your niche
Just don’t insert engagement devices solely for the purpose of keeping
attention, because if the device doesn’t help further your marketing
message and encourage people to take action, it will only distract users
from your message.
Landing Page Geek

Conclusion
Creating effective landing pages doesn’t have to be a long, complex
process involving hours worth of coding and top-notch graphics design
experience. Anyone can create landing pages that are both stunning
and highly effective with no technical experience using the methods
outlined in this report.
Always keep in mind the purpose of your landing page as you’re
creating it, and tailor each element to that purpose. For example, if
you’re trying to gain opt-ins for your email list, focus on drawing
attention to the opt-in form and on the benefits people will get when
they subscribe. Don’t distract them with extra things that will take away
from that primary goal.
IMPORTANT: Landing pages should be clean, free of extra links and
other distractions, and focus solely on your one main goal!
If you keep these things in mind and use the tips you’ve learned in this
report, you’ll be creating stunning, effective landing pages in no time,
even if you have no design or technical experience!
Good luck!
Landing Page Geek

Resources
You Can See My own Products:
PLR MONSTER
Get LIFETIME access to 2000 Products Ready
to Sell - For ONLY $7 - keep 100% of the profit
App Builder
Start Your Own Apps Empire! App Builder
$9/year, UNLIMITED Apps, Get Free $1100 App
Marketing
Easytube
Youtube Page 1 in 1 minute Easy System - See
How All My Videos Rank Page 1 in Youtube,
Yours Can Be
Landing Page Geek

Call To Action Videos
Double Your Video Conversion! Get 52 Call To
action Videos With REAL Actors + Video Mixer
Software
Video Bomber
Bomb YouTube With UNLIMITED Unique
videos in Just Few Clicks, Fast and Easy
Software!
Instaquote
Get Unlimited Facebook,Instagram,YouTube
Unique content! Create STUNNING 100 Quotes
in 7 seconds!
YouTube Rank Checker
Landing Page Geek

YouTube Rank Tracker - Track Fast & Easy
Unlimited Keywords & Videos Ranking - $7
One Time Payment!
Top Landing Pages creators
OptimizePress
The easy way to create landing pages, sales pages and
membership portals inside Wordpress.
OptimizePress is the leading landing page and marketing
minisite software for WordPress.
===
LeadPages
LeadPages generate leads and increase revenue using
the industry-leading landing page creator with
accompanying suite of lead generation and opt-in tools.
===
Unbounce
Unbounce reduces turnaround time and convert more of
your website traffic.
===
Landing Page Geek

Instapage
Instapage is the industry's best landing page solution for
optimizing your ad spend. Build, Integrate, Collaborate &
Optimize.
===
Launchrock
Launcrock is a website builder dedicated to early customer
acquisition. Publish a landing page in minutes and validate
your startup with over 20 million early adopters.
===
Clickthroo
Clickthroo easily creates beautiful landing pages (including
mobile) with our landing page creator, A/B split-testing
platform, optimization engine, and tracking system.
===
PageWiz
Pagewiz Landing Pages for online marketeers - Create,
Optimize, and Publish your landing pages.
===
KickoffLabs
Kickofflabs quickly & easily setups refer a friend style
giveaways, sweepstakes, and product launches!
===
Landing Page Geek

WPLauncher
WpLauncher is a free premium wordpress theme, that is
simple with a single purpose: to provide an attractive,
customizable domain parking theme for WordPress users.
===
WPChimp Countdown
WPChimp Countdown is a responsive theme that you can
use to build your pre-launch marketing site. It provides a
countdown clock, lets you customize colors and allows
you to use a form for capturing emails.
===
Launchpad
A WordPress plugin that deploys a beautiful, responsive
Coming Soon or Down for Maintenance page for your site.
Collect emails, change styles, show social links and more.
===
Ultimate Coming Soon Page
Simple and flexible, the Ultimate Coming Soon Page
plugin works with any WordPress theme you have
installed on your site. Anyone who isn’t logged in to your
site will see the coming soon page, while you or any other
logged-in staffers can access the site as normal and do
not not see the coming soon page which allows you to
work on your changes or content.
===
Landing Page Geek

WordPress Landing Pages
Landing Pages plugin provides administrators the abilities
to monitor and track conversion rates, run a/b or
multivariate split tests on landing pages, and most
importantly increase lead flow!
===
Newsletter Signup
This plugin adds various sign-up methods to your
WordPress website, like sign-up checkboxes in your
comment form and a sign-up form to show in posts, pages
or widget areas.
===
Landing Page Geek

Work Smarter
Not Harder!
We all know that using internet marketing tools can
help us get big success
However, did you know that using best internet
marketing tools is THE key element for real success
of your business?
Here is why we must use marketing tools:
Use tools can help you
Earn more money!
Save more time!
Because For almost every paid tool you can find a
free alternative one!
Use tools can save you time because when you
have the best productivity tools, you add more hours
to your day!
Landing Page Geek

Need more customers and more leads? You must
know the best tools nowadays for you to collect
emails fast and easy.
Do you want your site to reach higher rankings?
You will find in our guide top popular SEO tools for
free and also paid ones.
Do you feel that you waste a lot of time working on
social media marketing?
We have gathered in top tools the best top social
marketing tools for to automate your social media
marketing.
Don't know which content to write for your audience?
You can find in this guide top tools that give you top
ideas to generate the best texts filled with interesting
content.
This big list of top internet marketing tools includes
almost every tool you’ll ever need to master every
aspect of a digital marketing campaign
Feel free to share this guide with your friends! They
will definitely be thankful!
ALL 100 TOP TOOLS CATEGORIES
Landing Page Geek

Content Curation Tools
Social Media Tools
PPC Tools
Content Optimization Tools
Rank Tracking Tools
Tops Keyword Research Tools
Keywords Ideas Tools
Technical Seo Tools
Top Seo Tools Link Building
Top Seo Tools
Top Landing Pages Creators
Landing Page Geek

Twitter Trending Topics
Twitter Tools For Images
Twitter Hashtags
Top Twitter Tools
Top Facebook Tools
Top Lead Generation Tools
Top Autoresponders Tools
Build Email List Tools
Top Niche Research Tools
Top Trends Tools
Landing Page Geek

Ecommerce Software
Screen Capture Video Audio Tools
Gif Creator Tools
Free Banner Creators Tools
Top Online Contests Tools
Twitter Tools
Twitter Analysis Management Tools
Competitive Analysis Tools
Backlink Investigation Tools
Tools For Writers
Landing Page Geek

Instagram Tools
Notifications Monitoring Tools
New Launch Products Sites
Question And Answer Sites
Push Notification Tools
Time Management Tools
Webinars Tools
Heatmap Analytics Tools
Free Wordpress Tutorials
Website Templates builder Tools
Landing Page Geek

Website Testing And Analysis Tools
File Sharing And Data Storage Tools
Brainstorming And Mind Mapping Tools
Top Interstitial Traffic Networks
Top Solo Ad Traffic Sources
Top Native Ads Traffic Networks
Top PPC Networks
Top PPV CPV Networks
Top Mobile Traffic Networks
Infographic Submission Sites
Free Video Submission Sites
Landing Page Geek

Free Article Submission Sites
CPA CPM Aff Networks
Mobile Marketing Tools
Scraper Extractor Tools
Support Tools
Graphic and Design Tools
Efficiency Tools
Virtual Assistant Sites
Top Outsourcing Tools
Traffic Analysis Tools
Landing Page Geek

VPN Tools
Integration Services Tools
Social Media Analytics Tools
Url Shortener Tools
Content Ideation Tools
Domain Name Idea Generators
Domain Appraisal Tools
Domain Email Tools
Business Dashboard Tools
Increasing Influence
Payment Gateways Tools
Landing Page Geek

Project Management Tools
Customer Support
Website Monitoring Tools
Form Builders
Website Builders
Image And Cliparts Sites
Design Tools
Video Creating Tools
Surveys
Top Outreach Tools
Top Live Chat Tools
Landing Page Geek

YouTube Marketing Tools
Mobile Marketing Tools
Top Heatmaps Tools
Top E-learning Platforms
Top Content Tools
Cloud File Storage
Top Affiliate Marketing Sites
Top Analytics Tools
Top Social Advertising Tools
Content Creation Tools
Social Analytical Tools
Landing Page Geek

Monitoring Sharing Tools
Internet Marketing Top Forums
Internet Marketing Newsfeeds
Internet Marketing Top Sites
Landing Page Geek