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<strong>Fortified</strong> <strong>Breakfast</strong> <strong>Spreads</strong> <strong>Market</strong><br />
Research Report- Forecast to 2023<br />
<strong>Market</strong> Overview<br />
“<strong>Fortified</strong> breakfast spreads” is nothing but soft spreadable fruit, nut, and dairy processed product<br />
generally eaten with bread, bagel and usually for breakfast. Fortification involves the process of adding<br />
micronutrients to the fortified breakfast spreads which are generally consumed by the different age group<br />
consumers. These fortified products offers extra micronutrients which includes essential trace elements &<br />
different vitamins.<br />
The global fortified breakfast spread market is anticipated to be driven by increasing health conscious<br />
consumers in developing economies. Also, the enhancement of livelihood in developing economies is a<br />
significant factor for the growth of this market during the forecast period. <strong>Fortified</strong> food is also getting<br />
momentum due to the strong initiative taken up by World Health Organization (WHO) and Food &<br />
Agriculture Organization (FAO) for minimizing the occurrence of malnutrition. Due to the hectic work life,<br />
consumers are looking out for convenience products to fulfil the daily nutrition intake. These factors will<br />
support the growth of fortified breakfast spreads market during the forecast period 2017-2023.<br />
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Major Key Players-<br />
The Major Key Players in <strong>Fortified</strong> <strong>Breakfast</strong> <strong>Spreads</strong> <strong>Market</strong> are<br />
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Unilever Group (U.K.)<br />
Wellness Foods Ltd. (U.K.)<br />
Premier Foods Plc (U.K.)<br />
Ferrero Group (Italy)<br />
Andros SAS (France)<br />
Daiya Foods Inc. (Canada)<br />
Kraft Foods Group, Inc. (U.S.)<br />
The demand for fortified breakfast spreads has pushed manufacturers to innovate and develop new<br />
product line which are better in taste and offers various health benefits.<br />
Downstream <strong>Market</strong> Analysis<br />
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Globalization and urbanization are major driving force for this market, furthermore popularity of healthy<br />
and low carb fortified breakfast spreads are also encouraging the growth of the market. <strong>Fortified</strong> breakfast<br />
spreads such as nut based will be the highest growing segment and fruit based will dominate the market<br />
during the forecast period. Moreover, fortified breakfast spreads are mainly bought from supermarket and<br />
convenience stores and so store based distribution channel will dominate the market. However, busy<br />
lifestyle of people is supporting the sales of these products through online stores which will change the<br />
future of overall retail network of breakfast spreads.<br />
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Regional Analysis<br />
Global <strong>Fortified</strong> <strong>Breakfast</strong> <strong>Spreads</strong> <strong>Market</strong> is segmented into North America, Europe, Asia Pacific, and<br />
Rest of the World (RoW). Among this North American region has major market share followed by Europe.<br />
Urbanization and rising disposable income in Asia Pacific region is driving the demand for fortified<br />
breakfast spreads in that particular region. Rising number of health cognizant people and the growing<br />
demand for healthy food especially in China and India will be the crucial factor underlining the market<br />
growth.<br />
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