Balance Nov. 2017

WINTER 2017 A LOCALLY OWNED QUARTERLY MAGAZINE IN IOWA’S CREATIVE CORRIDOR
WWW.CORRIDORBUSINESS.COM/BALANCE
Executive
Workout
With Lon Pluckhahn
Marion City Manager
HEAD START
Learning lifelong healthy habits
WINTER
WORKOUTS
Don’t freeze your
exercise plans
SOUP’S ON!
Hospital chefs share favorite recipes

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IN THIS ISSUE
FEATURES
HEAD START 5
Youth learn early about lifelong healthy habits
WINTER WORKOUTS 8
Don’t let the cold weather freeze your exercise plans
SOUP’S ON! 18
Hospital chefs share favorite recipes
8
DEPARTMENTS
FROM THE EDITOR 4
COLUMN: DAVE KOCH 7
Third dose of MMR vaccine slows mumps outbreak
Q&A: BETSY RIPPENTROP 10
Psychology and yoga
5
HEALTH CALENDAR 11
EXECUTIVE WORKOUT 12
Lon Pluckhahn, Marion City Manager
MOVERS & SHAKERS 14
QUICK BITES 15 & 21
CBJ PULSE 16
Stats and data from the health care sector
COLUMN: SHANE CERONE 17
Mercy Iowa City joins larger system to continue high-quality care
ESSAY: J.R. CALVIN 22
The Twelve Labours of the Holidays
PICTURES OF HEALTH 23
Photos of health and fitness events in the Corridor
COVER PHOTO:
Marion City Manager Lon Pluckhahn dropped 142 pounds through
exercise, biking, and eating healthier. Photo by Shuva Rahim
18
CBJ BALANCE - WINTER 2017 3

FROM THE EDITOR
NOVEMBER 20, 2017
Staying balanced
this holiday season
As you are reading this, you’re probably doing some type of preparation for Thanksgiving, whether it
be planning the meal, making last-minute travel plans or tightening up loose ends at work for a couple
days off.
The winter holiday season is my favorite time of the year, as it
brings together family, food and festivities. Of course, when mixed
together, those ingredients can also be a recipe for conflict – one
many of us know all too well.
In this issue of Balance, local essayist J.R. Calvin offers a frank
account of how the holidays can be a source of stress if not handled
with care and common sense. You can read his tips on keeping sane
during the coming season on page 22.
Exercise is another great way to burn off stress and anxiety as the
to-dos pile up and the clock winds down. There are plenty of ways
to keep active – both inside and out – during the winter months.
We offer up a few opportunities around the Corridor on pages 8-9,
including curling, pickleball and a winter snowshoe hike.
Marion City Manager Lon Pluckhahn is taking advantage of the
mild days left this year riding his bicycle and running trails. A couple
years ago when Marion was kicking off the Blue Zones health
initiative, Lon decided to take a look at his own habits. With steady
exercise and a change in diet, he lost 142 pounds and has managed
to keep it off despite his hectic schedule. Read how he did it in the
new Executive Workout feature on page 12.
Betsy Rippentrop, yoga instructor and psychologist, also decided to make some serious life changes
after hitting a “universal smackdown” a couple years ago. In this month’s Q&A (page 10), read how
she tries to strike a balance between her work and personal life.
Keep in mind, balance isn’t just a concern for adults – kids need it too, especially with all of the cool
new gadgets and games that are sure to fill this holiday’s wish lists. While technology in and of itself
isn’t a bad thing, like food, it needs to be consumed in moderation.
According to the State of Obesity Report, nearly 30 percent of Iowa children ages 10-17 are considered
overweight or obese. Balance writer Cindy Hadish takes a deeper look at this epidemic and talks
to health care experts about how to combat the problem (page 5). One program, Girls on the Run, not
only gets pre-teen girls moving with running events, it also instills self-confidence that they can carry
with them for the rest of their lives.
Keeping active can help you maintain an even keel this holiday season, but that doesn’t mean you
have to deprive yourself of the many great dishes that come with the winter months. Just writing about
it makes me want to curl up with a hot bowl of soup, for example. That’s why we spoke with a few
chefs from area hospitals to get their favorite soup recipes to help keep you warm (page 18).
Oh, and if you’re planning on taking advantage of Iowa’s new law that allows fireworks to be shot
off from Dec. 10-Jan. 3 to help ring in the new year, please be careful. A University of Iowa study
looked at how fireworks injuries have grown since the law went into effect earlier this year. Check out
the eye-opening statistics in this month’s Pulse on page 16.
Have a happy and healthy holiday season!
Angela Holmes
Balance Editor
angela@corridorbusiness.com
CONTACT US
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CHIEF EXECUTIVE OFFICER & PUBLISHER
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WRITER
Shuva Rahim
PHOTOGRAPHER
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GRAPHIC DESIGN MANAGER
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Corridor Business Journal BALANCE
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CORRECTION
Between 2008-2015 in Linn County alone, 118 people died of opioid overdose. This
number was incorrect in the August issue of Balance. Linn County Public Health Director
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VOL. 1 ISSUE 4
4 CBJ BALANCE - WINTER 2017

Head Start
Youth learn early about lifelong healthy habits
STORY BY CINDY HADISH PHOTOS BY SHUVA RAHIM
Participants in the Girls on the Run program in Eastern Iowa learn about making healthy choices and gaining confidence from their coaches and running buddies.
Eight-year-old Sophie
Bergman’s hand shoots
up to answer a question
about inner beauty.
“Don’t judge a book by its
cover,” she said, adding
that it’s more important to
be “nice on the inside.”
The bubbly Horn Elementary third-grader is among a group of 10 at the
Iowa City school who participate in Girls on the Run, a program that
encourages preteen girls to develop self-respect and healthy lifestyles.
Sophie and the other participants don’t just train for the end-ofseason
5K during their twice-weekly after-school sessions in University
Heights on the west side of Iowa City.
“It’s definitely much more than a running
club,” said Kelly Teeselink, head coach for the
group at Horn Elementary and board chairwoman
for Girls on the Run of Eastern Iowa.
“We inspire girls to be joyful, healthy and confident.
We want to give these girls the tools they
need to succeed later on in life.”
CHECK IT OUT:
Girls on the Run
www.girlsontheruniowa.org
The non-competitive format, interspersed with life lessons, healthy
snacks – like pumpkin, oatmeal raisin muffins – and team-building exercises,
makes the program fun for the third- to sixth-grade participants.
“I really like it,” said Pavlina Steward-Tharp, 10, a sixth-grader who
has been in the group for several seasons and also participates in orchestra,
dance and swimming. “I really feel more positive about myself
when I’m doing it.” >
CBJ BALANCE - WINTER 2017 5

AGE APPROPRIATE TIPS
Seth Webb, nurse practitioner of UnityPoint Clinic
Pediatrics -Westdale in Cedar Rapids, offered these tips
for encouraging children to be active:
n PRESCHOOL – Teach kids the importance of being
active and having fun. If they are involved in any
club sports or activities outside of the house, make
sure the focus is on having fun and not so much on
competition or winning.
n ELEMENTARY – Encourage children to be more
active and get involved in sports, school activities and
playing outside at recess every day.
n MIDDLE SCHOOL/TEENAGERS – Encourage
participation in school activities, including anything
from show choir, drama, dance and cheer to other
sports. This will allow them to learn about teamwork
and keep them moving instead of playing video
games or watching television. This also tends to be a
way for kids to relieve stress.
Experts advise youth to keep active beginning at an
early age to help prevent obesity. Girls on the Run
provides an outlet for exercise and positive attitudes.
Experts say that positive approach is important
when it comes to children’s health.
Nurse practitioner Seth Webb of Unity-
Point Clinic Pediatrics - Westdale in Cedar
Rapids said finding an activity the whole
family can enjoy together is a good place to
start when it comes to developing healthy
habits at a young age.
Obesity epidemic
The State of Obesity Report from the Trust
for America’s Health and the Robert Wood
Johnson Foundation notes that nearly 30
percent of Iowa children ages 10-17 are
considered overweight or obese.
That number is significant, given that
numerous studies have shown overweight
children are more prone to becoming overweight
adults.
Along those lines, a study released this
fall from Iowa State University demonstrated
that a child’s health, grades and behavior
suffer when they are allowed to have a
TV or video game system in their bedroom.
The study, published in the journal Developmental
Psychology, showed that having
media in the bedroom makes it easier
for children to spend more time watching
TV or playing video games, which displaces
other beneficial and healthful activities,
leading to a greater risk of obesity.
According to the study, increased screen
time was also associated with higher body
mass index, physical aggression and symptoms
of video game addiction.
Mr. Webb agreed that limiting screen
time is important. Children should be limited
to 30-60 minutes per day, he said, including
cell phones, tablets, video games
and television, with no screen time at all
for children 18 months and under.
He also advises parents to focus on
healthy choices in food and activities.
“Following the USDA guidelines for
My Plate is a good place to start, as well
as knowing good meal portions and being
active 30-60 minutes a day,” he said.
When parents voice frustration about
their child not eating everything on their
plate – particularly their fruits and vegetables
– Mr. Webb encourages them not to
force their child to eat fruits and veggies at
every meal, but to always offer them and
make sure there is variety of options.
“Eventually, children will see them as
possibly something they may want to try
instead of something they are being forced
to try,” he said. “Once children learn that
they are not all bad, they will start to try
more.”
Overall, he added, the healthy habits parents
instill in their children when they are
young will benefit them in the long-term.
“It’s important to educate children to
keep active at a younger age so that it can
carry forward into their adult years,” he
said. “Making healthy food choices and
being active now can help to prevent many
health problems in the future.” CBJ
6 CBJ BALANCE - WINTER 2017

COLUMN
Third dose of MMR vaccine slows mumps outbreak
When Johnson County experienced
a large mumps outbreak associated
with the University of Iowa from
July 2015-May 2016, a partnership
between several organizations
helped control it.
The University of Iowa requires
students to have two doses of the
MMR vaccine. Due to this requirement,
prior to the outbreak 98.1
Dave Koch
Johnson County Public Health
Director
for Disease Control and Prevention
(CDC) and the Iowa Department of
Public Health (IDPH), a third dose
for all college students under the
age of 25 was recommended. There
was discussion regarding the effectiveness
of a third dose due to conflicting
research studies.
All partners agreed that a third
MMR should be offered and two
Our hope is that these findings will lead
to official recommendations for a third dose
of MMR vaccine in outbreak settings.
England Journal of Medicine.
Through statistical analysis, this
article shows that students who received
the third MMR dose were
significantly less likely to contract
mumps than those who did not
receive the additional dose. The
conclusion was that “these findings
suggest that the campaign to administer
a third dose of MMR vaccine
improved mumps outbreak control
and that waning immunity probably
contributed to propagation of
the outbreak.”
Over the past several
years, outbreaks of
mumps have occurred at
college campuses around
the country. Our hope is
that these findings will
lead to official recommendations
for a third dose of
MMR vaccine in outbreak
settings. This would give
public health and student
health departments across
the country another tool to help put
an early end to mumps outbreaks.
The full article, and a brief
two-minute video summarizing the
findings, can be found at http://bit.
ly/2wpAmvW. For more information
about mumps in general, visit
the CDC website at www.cdc.gov/
mumps/index.html. •
percent of students had received at
least two doses of the MMR vaccine.
The effectiveness of the mumps
vaccine is estimated to be about 88
percent when a person receives both
recommended doses and about 78
percent if they receive a single dose.
Despite the very high percentage of
students who had received two MMR
vaccinations, the outbreak continued.
That November, in an effort to
control the outbreak, the University
of Iowa and partners hosted eight
mass vaccination clinics that gave
a third MMR vaccine to more than
4,700 students.
The first confirmed case of
mumps in Johnson County occurred
during the week of June 21-27, 2015,
with four confirmed cases during
the week of July 12-18, 2015. New
cases remained steady at around
three new cases occurring every two
to three weeks through August and
September. Confirmed cases began
to increase in the University of Iowa
student population in late September
with a peak of 23 confirmed cases
the week of Sept. 27-Oct. 3.
In consultation with the Centers
mass vaccination clinics were
planned for Nov. 10-11, 2015. Partners
on the conference calls discussed
the best timeframe for clinics.
With the Thanksgiving break two
weeks away, it was important to get
the vaccine to students as soon as
possible for maximum effectiveness.
Getting the vaccine to the students
prior to break would allow
protection to develop before the students
returned to the UI and had additional
mumps exposure. This was
also done to help limit the spread of
mumps from the university to the
students’ home communities.
Communications were sent to
Johnson, Linn, and Cedar County
Medical Reserve Corps through coalition
partners, notifying them of
the clinics and asking for capacity
for medical and non-medical volunteers
for the November clinics.
This September, an article – “Effectiveness
of a Third Dose of MMR
Vaccine for Mumps Outbreak Control”
– written in partnership between
the CDC, the University of
Iowa, Johnson County Public Health
and IDPH, was published in the New
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CBJ BALANCE - WINTER 2017 7

Winter Workouts
Don’t let the cold weather freeze your exercise plans
COMPILED BY CINDY HADISH
As temperatures drop and schedules fill with holiday
preparations, it might be tempting to hunker down
indoors and hibernate for the winter.
If typical workout classes at the gym aren’t your thing,
try something new to get back into the fitness mode.
Here is a sampling of some of the Corridor activities
to help inspire you to a winter of health:
Walking in Mindfulness
Silent Meditative Walk
Nov. 24 and Dec. 10, 3-4 p.m.
Winter is a serene and beautiful time to enjoy the outdoors at places like Indian Creek
Nature Center in Cedar Rapids. Photo courtesy of Indian Creek Nature Center
Indian Creek Nature Center
5300 Otis Road SE
Cedar Rapids
Join others in communal solitude during a silent meditative
walk with Audree from Walking in Mindfulness. Shift attention
from consumerism toward the sights and sounds of nature.
Preregistration required. Fee to participate.
For more, visit http://indiancreeknaturecenter.org/.
Eccentrics
Variety of times and dates, starting in December
Mercer Aquatic Center
2701 Bradford Drive
Iowa City
The Iowa City Recreation Department offers this technique using
“eccentric” muscle contractions to simultaneously strengthen
and stretch every muscle in the body. Fee to participate.
For more, visit http://bit.ly/2wU0Un2.
Curling lessons are offered to the public at the Cedar Rapids Ice Arena.
Photo courtesy of Cedar Rapids Curling Club
8 CBJ BALANCE - WINTER 2017

Try Climbs
University of Iowa Campus Recreation and Wellness Center
309 S. Madison St., Iowa City
Try climbs, held during regular climbing wall hours, are designed
for people wishing to “try” climbing. The climbing wall staff will
manage the safety systems while you experience the climbing wall
first-hand. Fee to participate.
For more, visit http://bit.ly/2gDrZ7L.
Kyudo and Belly Dancing
Variety of times and dates
Northwest Recreation Center
1340 11th St. NW, Cedar Rapids
The Cedar Rapids Recreation Department offers classes for
children and adults. For something outside the norm, try Kyudo,
a traditional form of archery with both martial arts and ceremonial
influences, or take up belly dancing, offered at beginner and
advanced levels. Fee to participate.
For more, visit http://bit.ly/2ijE1mZ
Indian Creek Nature Center in Cedar Rapids offers a winter snowshoe hike to explore the
woods and prairies. Photo courtesy of Indian Creek Nature Center
Pickleball
Snowshoe Building Class
Variety of times and dates
North Liberty Recreation Center
520 W. Cherry St., North Liberty
Among the North Liberty Recreation’s adult leagues and programs
is pickleball, a cross between hand ball, tennis and badminton.
Open play for all and lessons available. Fee to participate.
For more, visit http://bit.ly/2xEefEm.
Dec. 14, 7 p.m.
Wickiup Hill Learning Center
10260 Morris Hills Road, Toddville
No snowshoes? Build your own during evening sessions beginning
Dec. 14. Participants should plan to attend sessions from 7-10 p.m.
on Dec. 19 and 21, as well. Registration required. Fee to participate.
For more, visit http://bit.ly/2z5LMDJ.
Winter Snowshoe Hike
Learn to Curl
Dec. 30, 2-3:30 p.m.
Indian Creek Nature Center
5300 Otis Road SE, Cedar Rapids
Hit the trail and end 2017 with an adventure. Try out snowshoes
and explore the woods and prairies in the winter on a guided
naturalist hike. Wear either winter or hiking boots. Snowshoes
provided (rental included in program fee) or bring your own.
Registration required. Fee to participate.
For more, visit http://indiancreeknaturecenter.org/.
Feb. 13, 20 and 27, 7-9 p.m.
Cedar Rapids Ice Arena
1100 Rockford Rd. SW
Get in the spirit of the Winter Olympics, happening February 2018 in South
Korea, by trying your hand at curling. Curling Club finds a way for any
interested person who can safely be on the ice to participate when their
physical abilities do not allow for typical curling styles and techniques,
including special stone delivery devices for those who may not be able to
comfortably crouch down to deliver (throw) stones. Fee to participate.
For more, visit www.cedarrapidscurling.com.
CBJ BALANCE - WINTER 2017 9

Q&A
Betsy Rippentrop
PSYCHOLOGY AND YOGA
Dr. Betsy Rippentrop earned her Ph.D. in counseling psychology and
is the owner of Heartland Yoga in Iowa City, where she also maintains
a private psychology practice. Find more at www.dryogamomma.com
or www.heartlandyoga.com.
Q: You’ve had a busy career as a psychologist, yoga teacher,
author and more, along with being a mother of three. Are you still
pursuing all of these endeavors?
A: I am still trying to juggle all my roles – psychologist, teacher, author
and mom of three grade-school kids. Life is busy. However, I’m passionate
about the work I do, and definitely feel like it is one of the reasons
I’m here on earth. I’m currently writing my second book. I took six weeks
off over the summer to write and made huge headway, and then returned
to seeing clients and teaching, so the writing came to a halting stop. My
most important role, mothering, is a privilege, a huge challenge and
something I love doing.
Q: You describe several months of your life as your “Universal
Smackdown.” What happened at that point and how did it change
the course of your life?
A: My universal smackdown, which hit hard about four years ago and
lasted almost a full year, woke me up and changed my life. My smackdown
was a confluence of many things – undiagnosed food sensitivities,
a tendency toward autoimmune inflammation, overwork, birthing three
kids and repetitive patterns of perfectionism and people-pleasing. I was
burning myself out doing too much without sufficient selfcare
and self-love and I got really ill. My body basically
revolted. My smackdown forced me to overhaul
my diet (goodbye, gluten and dairy), start
meditating every single morning and put
myself and my needs first.
Q: What can yoga and meditation
do for people who lead stressfilled
lives? Are there other coping
mechanisms you recommend?
A: I’m in a unique position in my work
in that I have one foot in the field of
psychology and empirically supported
treatments and have my other
foot in the world of yoga and meditation.
I actually enjoy this tension of
opposites because I love science and
data and also love esoteric concepts
from yoga that you can’t measure,
like energy, spirituality and transformation.
I’ve been in clinical practice
for almost 15 years, and can honestly
say that I’ve not found a system of
healing that is more comprehensive
or effective than yoga. Plus, there is
now about a decade worth of research
showing its efficacy for chronic pain,
stress management, depression, anxiety,
trauma and heart disease.
PHOTO BY SHUVA RAHIM
Q&A PAGE 21
10 CBJ BALANCE - WINTER 2017

THE GREATER IOWA CITY AREA HOME BUILDERS A SOCIATION I w.iowacityhomes.com
Affiliated with the National A sociation of Home Builders & Home Builders A sociation of Iowa
The morning of the Home Show is always exciting but nothing beats
ge ting up at 4:00 am for interviews with Cha nel 2 news.
Jim Ke ly, Senior VP with the University of Iowa
Co munity Credit Union and co-sponsor of The Home
Show, talks about cu rent interest rates on mortgages with
Stephanie Johnson with CBS Cha nel 2 News.
2017 Greater Iowa City Area Home Builders A sociation
President and owner of Martin Construction, Andy Martin
sits down to discu the Home Sho with Stephanie
Johnson for the Cha nel 2 News.
Je f Dill, Partner with Lepic-Kroeger REALTORS cosponsor
of The 2017 Home Show, shares a cup of co e
with Stephanie Johnson before his interview starts. Je f and
Stephanie discussed the Iowa City area housing market.
2016 Greater IC Area HBA President and 2017 Vocational
Training Council Chair Aaron McGly n with Cabinet
Works took a tour of the Tiny Home built out of a shi ping
container by the Kirkwood Academy High Sch ol students
with Stephanie Johnson for the Cha nel 2 News interview
the morning of The Home Show.
APRIL 2017
Check the Calendar of Events
at w.iowacityhomes.com
for more information!
Remodelers Council M eting
April 1
IC HBA Conference Room
N on – 1: 0
Iowa City and
Cedar Rapids Mixer
April 13
University of Iowa
Co munity Credit Union
North Liberty
5:30 – 9: 0 pm
Legislative Commi t e
M eting
April 18
IC HBA Conference R om
7:30 – 8:30 am
Board M eting
April 20
IC HBA Conference R om
12: 0 - 1: 0 pm
NEW MEMBERS
Navigate Homes
Joe Hughes
7 5 Mormon Trek Blvd
Iowa City, IA 5 246
(319) 466-43 0
jhughes@southgateco.com
The D ep End Group, Inc.
Bud Stein - President
1723 2nd St.
Coralvi le, IA 5 241
(319) 38-5380
bud@deependiowa.com
w.deependiowa.com
Pro Home Solutions LC
Miche le Provorse - Owner
19 Che ry Lane NE
Iowa City, IA 52240
(319) 631-1690
miche leprovorse@gmail.com
prohomesolutions LC.com
PRESENTING SPONSOR
Mahatma Gandhi
Co ridor’s
support for
the arts.
PAGE 26
Co ridor Business Journal
2345 Landon Road, Ste. 100
North Liberty, IA 52317
PAGE 27
HEALTH CALENDAR
NOV. 23
Cedar Rapids Turkey Trot 5K Run/
Walk, by the Glo Run, 52 Second
Ave. Bridge, Cedar Rapids, 9
a.m. Join the Thanksgiving Day
tradition with a new course this
year. Everyone gets a fleece hoodie
and cinnamon roll at the finish line.
Cost: $50. For more information,
visit http://iowaruns.com/
cedarrapidsturkeytrot.
DEC. 7
Speak Up Series – End of Life
Planning, by the MedQuarter
Regional Medical District, First
Lutheran Church, 1000 Third Ave.
SE , Cedar Rapids, 6:30-8 p.m. A
panel of Christian, Humanist, Jewish
and Muslim leaders will lead the
discussion of spiritual perspectives
in the third presentation of this
end-of-life series. Free. For
more information, visit www.
themedquarter.com/speakup/.
DEC. 8-9
GO CR Fat Sac & Fox Enduro Ride,
by Go CR, Indian Creek Nature
Center, 5300 Otis Road SE, Cedar
Rapids. This year’s two-day event
will include an interactive night ride,
bicycle expo, raffle and a three-hour
endurance ride. Events kick off Friday,
December 8 with registration and
an interactive night ride beginning
at 7 p.m. Cost: $60-$85. For more
information, visit http://bit.ly/2A2kQ97
DEC. 9
Holiday Holistic Fair, by the Cedar
Rapids Reiki Center, Coe College,
1220 First Ave. NE, Cedar Rapids,
10 a.m.-5 p.m. Shop for holistic
holiday gifts items and certificate,
receive on-the-spot healing sessions
and clairvoyant/card readings. Free
admission. For more information,
visit http://bit.ly/2i607sM.
DEC. 11
Day of Self Renewal, at Prairiewoods
Franciscan Spirituality Center, 120
E. Boyson Road, Hiawatha, 8:30
a.m.-4:30 p.m. This day of pampering
features two 40-minute holistic
services of your choice, guided
meditation, a private guest room,
access to walking trails, a fresh lunch
and hours of free time. Cost: $95.
Registration is required at least five
days in advance. For more information
or to register, visit www.Prairiewoods.
org or call (319) 395-6700.
JAN. 27
Winterfest, Amana Colonies.
Start the day off with the Freezer
5K Run at 10 a.m. behind the
Amana Woolen Mill. Cost: $20-$30.
Register at freezer5k.weebly.com.
Continue the day activities such as
log sawing competition, ham-put,
porkchop slapshot, wreath toss and
skate on the Eisbahn Ice Rink. For
more information, visit http://bit.
ly/2hcU4Dp.
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$2.00 I A LOCALLY OWNED BUSINESS WEEKLY IN IOWA’S CREATIVE CORRIDOR I MARCH 27 - APRIL 2, 2017
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Marketers find new
ways to connect with
‘textual paralanguage’
By Dave DeWitte
dave@corridorbusiness.com
Marketers are expanding their messaging to incorporate
the digital shorthand of texts, posts
and snaps – a trend that now has a name,
thanks to newly published research
from a University of Iowa business
professor.
It’s ca led ‘textual paralanguage,’
or TPL, and it’s defined as
written manifestations
of nonverbal
audible, tactile and visual
elements that supplement
and replace written
language.
A paper offering the
new definition appeared
in the January edition of
the Journal of Consumer Psychology, presented
by UI Assistant Professor of Marketing Andrea
Luangrath, Joann Peck of the
University of Wisconsin-Madison
and Victor Barger of the University
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Digital surge
PAGE 3
NewBoCo's Iowa Startup Accelerator
introduces its new year-long format and its
first startup teams of 2017.
NewBo housing
PAGE 4
A proposed mixed-use project in Cedar
Rapids' NewBo District is bringing interest
in home ownership in the area to the fore.
PAGE 5
2017 CBJ GIVING GUIDE
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CBJ NEWS QUIZ
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$2.00 I A LOCALLY OWNED BUSINESS WEEKLY IN IOWA’S CREATIVE CORRIDOR I MAY 1 - 7, 2017
2017 Women of Influence
Lure Layout 10.23.17.indd 1 10/9/17 3:02 PM
of Wisconsin-Whitewater.
TPL can appear in combinations
of words, images, punctuations or demarcations
between words, according to Ms. Luangrath,
lead author of the paper.
“I think it is interesting that we’re seeing
how language is being expanded,” said Ms.
WINK PAGE 9
University of Iowa Assistant Professor of Marketing Andrea
Luangrath is helping define the use of nonverbal audible, tactile and
visual elements in marketing, many of which have been borrowed
from texts and social media. PHOTO DAVE DEWITTE
With spending on online ads going up,
businesses in
the Corridor are
considering new
digital strategies.
PAGE 10
The CBJ's 2017 Women of Influence, shown before the April 20 awards ceremony a the Coralvi le Ma rio t. Pictured are (back row, l-r) Cathy Terukina, Christy Shipley, RaQuishia Ha rington,
Marsha Nieland and LaTasha DeLoach. In front are Melissa Murer Co rigan, Ji l Ackerman, Jennifer Welton and Alicia Murphy. LaSheila Yates is not pictured. PHOTO MIRANDA MEYER
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CBJ BALANCE - WINTER 2017 11

EXECUTIVE WORKOUT
Lon Pluckhahn
Marion City Manager
Marion City Manager Lon Pluckhahn runs 35-42 miles and rides 10-12 miles a week as part of his exercise routine. Photos by Shuva Rahim
BACKGROUND:
Marion City Manager Lon Pluckhahn, 48, was about to kick off a health
initiative several years ago when he realized how important it was to lead
by example. Overweight as a youngster, he had become fit in college as he
regularly worked out playing racquetball with a roommate on the hockey
team. But over the years, his weight crept up on him, peaking at 336
pounds on his 5-foot 11-inch frame.
“There were a couple different reasons why I started,” he said of his
weight-loss journey. His blood work showed “the first step” toward diabetes
and he was having difficulty keeping up with his young children, now
ages 13, 11 and 10. “It shouldn’t be hard to stand up from a kneeling position,”
he said. “That’s not a good sign.” Additionally, Marion was seeking
to participate in the Blue Zones Project, which promotes healthy lifestyles.
12 CBJ BALANCE - WINTER 2017

ROUTINE:
TACTICS:
Mr. Pluckhahn enrolled in the Ideal Protein
program through MercyCare Community
Physicians. The medically-developed method
targets fat loss while supporting lean body
mass, with the help of a weight loss coach.
Mr. Pluckhahn runs 35-42 miles per week, including trails and other
routes outdoors and on his treadmill at home. He added 10-12 miles
of weekly cycling – two days per week – when training for the Quad
Cities Marathon and also does resistance band training at home. He
used a Fitbit for years, and recently switched to a Garmin activity
tracker, which not only tracks his heart rate and activity level, but
monitors his sleep at night, an important feature, as he has sleep
apnea, a condition that has improved since he lost weight.
After getting his children off to school, Mr. Pluckhahn is typically
to work by 8 a.m., so he works out at night, which can be late, depending
on various meetings he attends. He weighs himself every
Wednesday morning to keep tabs on any fluctuations and prepares
most of the family dinners. His wife, Cathy, and children are vegetarians,
so ingredients are heavy on fruits, grains and vegetables.
ADVICE:
RESULTS:
He managed to lose 142 pounds and has kept
his weight stable for several years. His blood
work is now “outstanding” and he ran his
first marathon in September.
“Having a goal is important,” he said. “But don’t get discouraged if you have a week
when you don’t make weight.” Goals could include a time target for a 5K or other
event, or just finishing a race, as was his aim for the Quad Cities Marathon, when
temperatures soared into the 90s. “It was more important for me to finish than hit
some arbitrary time,” he said.
He also includes small steps in his fitness efforts. “I don’t look for the closest spot
to park at the grocery store anymore,” he said, and while he occasionally indulges in
Girl Scout cookies his daughter sells or other treats, he knows how much activity is
needed to offset those calories. Mr. Pluckhahn has practically eliminated soda from
his diet and almost exclusively drinks water. He also chooses healthier condiments,
like salsa, over processed condiments, and no longer snacks in response to stress, as
he had in the past. “It was way too easy to come home after a meeting and grab a
snack bar,” he said. “Now, I deal with stress essentially with exercise. How can I turn
this into healthy behaviors, rather than unhealthy behaviors.”
CBJ BALANCE - WINTER 2017 13

MOVERS & SHAKERS
Sarah Ongstad joined
Physicians’ Clinic of Iowa as a
vascular surgeon.
Jason Finney joined Mercy
Medical Center as chef and food
service manager.
Christopher Atchison, State
Hygienic Laboratory director,
was appointed to the Iowa State
Board of Health by Gov. Kim
Reynolds.
Dina Thomas joined Care
Initiatives Hospice-Cedar
Rapids as registered nurse case
manager.
Joe Lock, Eastern Iowa Health
Center president and CEO,
received the Rotary Club of
Cedar Rapids’ 2017 Community
Service Award.
Rene Duregger joined Mercy
Family Counseling in Cedar
Rapids as a child and adolescent
psychiatrist.
Veronica Delaney joined
MercyCare South Urgent Care as
a registered nurse practitioner.
Lori Johnson joined the
American Heart Association as
administrative assistant.
Bradey Sheehy joined the
American Heart Association as
administrative assistant.
Amanda Vyn joined EPIC
Functional Medicine Center as a
clinical nurse.
Garry Weide joined
Physicians’ Clinic of Iowa as a
cardiothoracic surgeon.
Angela Ulferts was promoted
to 3 West Supervisor at
UnityPoint Health – St. Luke’s
Hospital.
Send Movers & Shakers to
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Include name, title, company,
brief description and a high
resolution (300 dpi) head and
shoulders photo.
Jerald Forrester, of Steindler
Orthopedic Clinic, joined the
American Alliance of Orthopedic
Executives board of directors.
Brittney Balik joined
UnityPoint Clinic Family
Medicine-Mount Vernon as a
certified physician assistant.
14 CBJ BALANCE - WINTER 2017

QUICK BITES
Kalona SuperNatural
to offer 100 percent
grass-fed milk in 2018
Kalona SuperNatural kefir products
Kalona SuperNatural has announced
that it is the first dairy brand to offer
100 percent grass-fed products certified
by the American Grassfed Association
(AGA). In early 2018, two
new products with this certification
will be hitting store shelves, Plain
and Vanilla Organic, 100% Grass-fed
Cultured Whole Milk Kefir.
The AGA certification guarantees
that the milk used to make the 100
percent grass-fed products comes
from cows that are pasture-grazed
and fed 100 percent forage, with
no use of grains or grain products.
It also prohibits the use of confinements,
growth hormones, antibiotics
and GMOs.
“Launching new products with
the AGA certification gives us a
competitive advantage in the marketplace.
Today’s consumers are
seeking transparency, credibility
and authenticity when it comes to
label claims on their products,” stated
Mindy Seiffert, director of sales
and marketing at Kalona Organics.
AGA is a national organization
with a third-party verification process.
The inspectors that do the farm
visits are agriculture specialists, not
paid employees of AGA.
“Our driving force behind getting
AGA-certified was transparency. We
strive to get third-party verification
on any claim we make on our products,”
stated Phil Forbes, farm liaison
for the Kalona SuperNatural brand.
“AGA certification helps the consumer
feel confident that when we
say our kefir is 100 percent grass-fed,
that it indeed is just exactly that.”
Kalona SuperNatural’s new kefir
products will be the first AGA Certified
100 percent grass-fed products
on the market, with more to follow.
These products will start shipping in
January 2018.
UI and DMACC
announce new nursing
degree partnership
Des Moines Area Community College
(DMACC) and the University
of Iowa have entered into a new
agreement allowing DMACC nursing
graduates to transfer to finish
their Bachelors of Nursing Science
(BSN) degree from the UI in one
year. The agreement is called “RN
to BSN 3+1.”
Nursing students can stay at
DMACC for three years and then
complete their BSN degree in only
one year through the University of
Iowa’s online program. DMACC
nursing graduates who are working
can also come back to DMACC, take
an additional year and then transfer
to the University of Iowa for their final
year to complete their BSN.
University of Iowa President
Bruce Harreld and DMACC President
Rob Denson signed the agreement
Oct. 3 at the Iowa Higher Education
Center in Des Moines.
“At the University of Iowa, our
highest priority is to provide an affordable
and accessible education
for the citizens of our state,” Mr.
Harreld said. “This articulation
agreement between the UI College
of Nursing and DMACC is a model
for the ways in which public higher
education institutions in our
state can work together to provide
the best opportunities possible for
Iowans.”
DMACC nursing students who
have at least a 3.0 grade point
average, have successfully completed
their DMACC nursing requirements
and are on the BSN
nursing track will automatically be
accepted into the University of Iowa’s
BSN program, where they can
complete their final year of studies.
Others can be admitted based
on their application.
Because the UI classwork is online,
the agreement allows DMACC
graduates to work in central Iowa
while studying for their University
of Iowa degree.
Currently, 21 percent of DMACC
nursing graduates plan to continue
their studies in Iowa’s RN to BSN
3+1 program, and it’s anticipated
this number will continue to grow.
For more information, visit
https://nursing.uiowa.edu.
UI names J. Brooks
Jackson to head UIHC
PEACE
OF
The University of Iowa has named
J. Brooks Jackson as vice president
for medical affairs and dean of the
Roy J. and Lucille A. Carver College
of Medicine.
An internationally recognized
AIDS researcher, Dr. Jackson, 64,
will lead UI Health Care, which is
comprised of the Carver College of
Medicine, UI Hospitals and Clinics
and UI Physicians.
Dr. Jackson has served as the vice
president for health sciences and
dean of the medical school at the
University of Minnesota since 2014.
In his role, he serves as the executive
leader for the university’s academic
health center, which coordinates care
and learning across six schools and
colleges. He also serves as chair of
the University of Minnesota Health
board of directors and the University
of Minnesota Physicians board.
“Dr. Jackson is an experienced and
innovative leader who can lead University
of Iowa Health Care in continued
success,” UI President Bruce
Harreld said in a statement. “He has a
proven track record
of building
research, education
and clinical
programs, and
he will bring his
great passion
and talent here
to Iowa.”
J. Brooks Jackson
Sue Curry,
interim executive vice president and
provost at the UI and a member of
the search committee, said Dr. Jackson’s
depth of knowledge about
the unique challenges of academic
medicine set him apart.
Dr. Jackson succeeds Jean Robillard,
who served as dean of the Carver
College of Medicine from 2003-2008
and from 2016 to the present, as well
as vice president for medical affairs
beginning in 2007. Dr. Robillard announced
in September 2016 that he
would step down once a new leader
was named. Dr. Jackson will receive
an annual salary of $825,000.
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CBJ BALANCE - WINTER 2017 15

Stats and data from
the health care sector
On May 9, the Iowa legislature approved SB489, which
for the first time allowed the sale of fireworks in Iowa
from June 1-July 8 and Dec. 10-Jan. 3. Although sales
during these periods are legal statewide, counties and
municipalities are able to restrict sales locally. Researchers
at The University of Iowa Hospitals and Clinics (UIHC)
Department of Emergency Medicine, in association with
the Injury Prevention Research Center and the Department
of Surgery, examined trends of firework injuries at UIHC, for
the years 2014-2017 in order to identify the public health
implications of the new law.
Firework Injuries Increase After Legalization
INJURIES
25
20
15
10
5
Legalization
of Fireworks
Number of Patients Requiring Surgery
Increased After Legalization
46 Fireworks Injuries
0
2014 2015 2016 2017
YEAR
20%
Before
Legalization
After
Legalization
43%
Men Are Most Likely to be Injured by Fireworks
Before legalization, 68% of patients seen for firework-related injuries
were men. Following legalization, 81% of patients were men.
80%
n Surgery in Hospital
57%
n No Surgery
Firework Injuries More Than Double in 2017
as Compared to Previous 3 Years
In the three years prior to the implementation of the new legislation,
firework-related injuries increased from seven patients in 2014 to 10
patients in 2016. After the legalization of fireworks in 2017, the number
of injuries more than doubled to 21, representing a 210% increase over
the previous year and a 252% increase over the previous three-year
average. Iowa’s increase is far higher than national trends, which ranged
from a 9% decrease to an 11% increase during this time period.
Patients Under 18 Years Old Increased
After Legalization of Fireworks
AVERAGE PATIENTS
15
10
5
0
n Under 18 Years Old
n 18 Years and Older
BEFORE LEGALIZATION
AFTER LEGALIZATION
SOURCE: University of Iowa Hospitals and Clinics (UIHC) Department of Emergency Medicine
16 CBJ BALANCE - WINTER 2017

COLUMN
Mercy Iowa City joins larger system
to continue high-quality care
Shane Cerone
Interim President and
Chief Executive Officer
Mercy Iowa City
cians, nurses and other staff continue
to deliver high-quality, compassionate
care to every patient who
comes to us. This includes caring for
the uninsured and those who struggle
to pay everyday medical bills, all
while working to reduce the cost of
care and continuously improving
quality and outcomes.
Mercy Iowa City is committed
to delivering high-quality health
care that our community can afford.
Our physicians, caregivers
and staff are exploring new strategies
to succeed in an increasingly
demanding environment.
One way to do this is to join
with a larger system to share resources
and expertise. The benefits
include generating savings from
group purchasing, ensuring the
continuity of patient care by linking
electronic health records, and
offering procedures and surgeries
in lower cost settings.
As a part of our commitment to
value, we recently established an
affiliation with Mercy Health Network
(MHN), a unified Catholic
health care system and the largest
health system in Iowa. MHN’s seven
medical centers are in Des Moines,
Sioux City, Mason City, Waterloo,
Dubuque, Clinton and Iowa City.
needs of both patients
and the employers
who drive Iowa’s economic
engine.
We are also supporting
area businesses
with strategies
to improve employee
health, reduce unnecessary
utilization
and lower the total
cost of care. We will
continue to look for
additional ways to advance
care quality for
patients and increase
value for employers.
As always, Mercy Iowa
City looks forward to
helping our patients
live healthier lives. •
Mercy Health Network’s seven medical centers
are in Des Moines, Sioux City, Mason City,
Waterloo, Dubuque, Clinton and Iowa City. The
system includes 36 other hospitals, more than
230 physician clinics and five surgery centers.
www.abbehealth.org
Abbe Mental Health Center
We’re here to help
you build a happier
and healthier life!
As the health care debate continues
to rage, the complexities of
the industry and the challenges of
paying for it are daily topics of national
conversation.
The rising cost of health care is a
problem that confronts every member
of society. It is equally troubling
for business owners and employers
who support the cost of health care
for so many in the country.
At Mercy Iowa City, our physi-
The system includes 36 other hospitals,
more than 230 physician clinics
and five surgery centers.
MHN is sponsored by two of the
largest not-for-profit health care
systems in the country — Trinity
Health, headquartered in Michigan,
and Colorado-based Catholic
Health Initiatives. Together, they
bring expertise and resources to
MHN and Mercy Iowa City. Our affiliation
with MHN will assist us in
further reducing costs and enhancing
quality, extending the tradition
of excellence for which Mercy Iowa
City has long been recognized.
In this time of uncertainty for
the industry, the doctors and staff
at Mercy Iowa City have reaffirmed
their commitment to delivering personalized
medicine and reducing
the cost of health care to meet the
Cedar Rapids
319-398-3562
Programs and Services for:
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CBJ BALANCE - WINTER 2017 17

Soup’s On!
Hospital chefs share favorite recipes
Soup can be a great
meal at any time of
year, but especially
when winter winds
begin to blow.
Area hospital chefs
have offered some of
their best healthy soup
recipes to keep you
and your family warm
this season.
PHOTO BY SHUVA RAHIM
MAPLE GLAZED BUTTERNUT SQUASH SOUP
Developed for Balance by Hilbert C. Stoelk Jr., executive chef,
University of Iowa Hospitals and Clinics, Iowa City
6 SERVINGS
INGREDIENTS
1 tablespoon sunflower oil + 1 teaspoon for apple concasse
1 medium onion, diced
1 medium butternut squash, peeled, seeded and chopped
2 Granny Smith apples, peeled, cored and chopped
2 Golden Delicious apples, peeled, cored and diced into half-inch pieces
1 bay leaf
3 sprigs of fresh thyme
2 teaspoons chopped pecans
1 small sprinkle of fresh ground nutmeg
1/4 teaspoon freshly fine grind black pepper
2 teaspoons kosher salt + small pinch for apple concasse
1 tablespoon maple syrup
Small pinch allspice
1 teaspoon fresh ginger root, peeled and minced
2 1/2 cups apple cider
2 cups water
1/8 cup heavy cream
DIRECTIONS
Sweat the onions, fresh ginger and sprigs of thyme in 1 tablespoon
of the sunflower oil until translucent. Add butternut squash to
the onions and cook, stirring until squash starts to soften. Add
maple syrup, Granny Smith apples, kosher salt, allspice, nutmeg
and black pepper and continue to cook until glazed and lightly
caramelized. Add the apple cider, heavy cream, bay leaf and
water and slowly bring up to a simmer for 35-45 minutes.
While soup is cooking, spray a small oven-resistant pan or sheet
pan with non-stick spray and toss the Golden Delicious apples with
remaining sunflower oil and salt. Roast the apples at 350 degrees
until they are lightly browned for 5-7 minutes. Place the pecans on
small sheet pan or oven-resistant pan and toast at 350 degrees
for 2-3 minutes. Soup is done when the contents are completely
softened. Remove the sprigs of thyme and the bay leaf. Using
an immersion blender, blend the soup until completely smooth.
If needed, add water to bring to desired consistency. Correct
seasoning. To serve, ladle into shallow soup bowls and garnish with
the roasted apple concasse and toasted pecans.
18 CBJ BALANCE - WINTER 2017

MERCY’S VEGETABLE BEAN SOUP
INGREDIENTS
From Jason Finney, chef, Mercy Medical Center, Cedar Rapids
8 SERVINGS
3 cups Great Northern beans
1 cup + 2 tablespoons diced onion
1 cup + 2 tablespoons carrots, sliced ¼-inch thick
1 cup + 2 tablespoons celery stalks
1 1/4 teaspoons fresh garlic, peeled
6 cups diced tomatoes, fresh
46 ounces tomato juice
2 1/4 cups vegetable broth
1/4 cup + 3 tablespoons fresh basil
1 cup + 2 tablespoons zucchini squash
1/4 teaspoon oregano leaves, dried
1/4 cup + 2 teaspoons fresh parsley
1/4 teaspoon black pepper
1/4 teaspoon kosher salt
1 1/4 teaspoons olive oil
DIRECTIONS
In a large steam kettle, saute in olive oil:
onion, celery, carrots, garlic and zucchini.
Add remaining ingredients, except basil.
Allow to simmer for 25 minutes. Add fresh
basil at end of cooking. Makes 1 1/2
quarts. This recipe allows
the kitchen staff to
utilize a variety
of locally-grown
vegetables and
herbs, and can be
altered slightly to
include vegetables
that are in season.
PUMPKIN AND CHICKEN CHOWDER
From Ron Hall, executive chef, Mercy Health Network
8 SERVINGS
INGREDIENTS
2 red bell peppers (about 14 ounces)
2 jalapeño peppers (about 1 ounce)
2 tablespoon olive oil
1 1/2 pounds boneless, skinless chicken breasts, diced
3 leeks, white and light-green parts only
1 pumpkin, peeled, seeded and cut into 1-inch chunks (2 pounds)
3 tablespoons all-purpose flour
2 teaspoons ground cumin
1 teaspoon chili powder
1 teaspoon salt
1/2 teaspoon fresh ground pepper
1 cup corn, kernels
3 cans (14 1/2 ounces each) low-sodium chicken broth
1 tablespoon fresh oregano leaves
1/2 cup low fat sour cream (optional)
DIRECTIONS
Roast the peppers:
Preheat oven to broil. Place the red
peppers and jalapeños on a baking
sheet and cook under the broiler,
turning occasionally, until the skins
blacken, about 10 minutes. Seal
the charred peppers in a plastic
bag for 10-12 minutes. Peel, stem, seed and cut peppers into
1/2-inch pieces. Set aside.
To make the soup:
Heat the olive oil in a large Dutch oven over medium-high heat.
Add the chicken pieces and cook until browned. Remove the
chicken and keep warm. Add the leeks and pumpkin and sauté
for about 5 minutes. Add the flour, cumin, chili powder, salt and
pepper and cook for 1 to 2 minutes. Add the corn, peppers,
chicken, broth and oregano and bring the soup to a boil. Reduce
heat to low and simmer, about 30 minutes. Garnish with sour
cream if desired and serve hot.
CBJ BALANCE - WINTER 2017 19

VEGETARIAN CHILI
From UnityPoint – Live Well
6 SERVINGS
INGREDIENTS
1 tablespoon olive oil
1/2 medium onion, chopped
2 bay leaves
1 teaspoon ground cumin
2 tablespoons dried oregano
1 tablespoon salt
2 stalks celery, chopped
2 green bell peppers, chopped
2 jalapeños, chopped
3 garlic cloves, chopped
2 (12-ounce) packages vegetarian burger crumbles
or 2 (15-ounce) can beans of your choice
3 (28-ounce) cans whole peeled tomatoes, crushed
1/4 cup chili powder
1 tablespoon black pepper
1 (15-ounce) can reduced sodium or no salt-added kidney beans, drained
1 (15-ounce) can reduced sodium or no salt-added garbanzo beans, drained
1 (15-ounce) can reduced sodium or no salt-added black beans
1 (15-ounce) can whole kernel corn
DIRECTIONS
Heat olive oil in a large pot over medium heat. Stir in onion,
and season with bay leaves, cumin, oregano and salt. Cook
and stir until onion is tender, then mix in celery, green bell
peppers, jalapeño peppers, garlic and green chile peppers.
When vegetables are heated through, mix in the vegetarian
burger crumbles. Reduce heat to low, cover pot and simmer
5 minutes. Mix tomatoes into the pot. Season chili with chili
powder and pepper. Stir in kidney, garbanzo and black beans.
Bring to a boil, reduce heat to low and simmer 45 minutes.
Stir in corn, and continue cooking 5 minutes before serving.
Compiled by Cindy Hadish
20 CBJ BALANCE - WINTER 2017

QUICK BITES
Eastern Iowa Health
Center, ASAC partner
to fight opioid abuse
The Eastern Iowa Health Center
(EIHC) and Area Substance Abuse
Council (ASAC) are teaming up to
help those battling substance use disorders
achieve long-term recovery.
The partnership was made possible
through a $175,700 grant
from the Health Resources and Services
Administration, a division of
the U.S. Department of Health &
Human Services (HHS). With the
funding, EIHC and ASAC will provide
medication-assisted treatment
to individuals, particularly those
with opioid use disorders.
Hospital admissions for opioids
and synthetics in Iowa has increased
by 168 percent in the past 10 years,
according to the organizations.
ASAC will provide ongoing medication-assisted
treatment (MAT) to
current EIHC patients dealing with
substance use disorders. ASAC currently
offers MAT through a grant
from the Iowa Department of Public
Health to approximately 40 patients
per year. The collaboration will increase
the number of individuals
able to access treatment to 65 per
year. In addition, the funding will be
used to recruit and train additional
medical providers so they can begin
prescribing medications to support
patients in their recovery efforts.
“We are grateful to HRSA and
ASAC for enabling EIHC to expand
access to MAT to our patients who
would otherwise be unable to afford
the costs of medication,” EIHC
President and CEO Joe Lock stated
in a press release. “We see the debilitating
effects of substance use disorders
daily in our clinic. Today, we
are excited to take a step forward in
combating the opioid epidemic in
our community.”
Under the new collaboration,
EIHC providers will work in concert
with ASAC counselors to provide
MAT to patients with opioid use disorders.
EIHC providers will prescribe
the medications and refer patients to
ASAC for ongoing counseling. Staff
and providers at EIHC and ASAC will
closely monitor patients for compliance
with prescriptions and behavioral
health appointments.
AbbeHealth president
announces retirement
at end of the year
Dan Strellner, president and chief executive
officer of AbbeHeath, a Unity-
Point Health - Cedar Rapids affiliate,
has announced plans to retire, effective
Dec. 31, after leading the organization
for 17 years.
Mr. Strellner joined AbbeHealth
in 1980 and served in several capacities
in the organization prior to
being named president and CEO in
2000. During his tenure, Mr. Strellner
guided the development of the
AbbeHealth organization through
a series of partnerships and affiliations
that now provide mental
health and aging services to more
than 17,000 children and adults in
a nine-county area.
AbbeHealth Board of Directors
announce Kathleen Horan will succeed
Mr. Strellner. Ms. Horan has
served AbbeHealth as vice president
for Aging Services for the past seven
years and in her new appointment,
will serve as executive director at Aging
Services in addition to her new
role as president and CEO of Abbe-
Health, effective Jan. 1, 2018.
“AbbeHealth has a long history of
providing quality mental health and
aging services to the communities we
serve and is well-positioned for the
future, thanks to Dan Strellner’s leadership.”
Trish Ellison, AbbeHealth
board chair, stated in a press release.
“Kathy Horan is the right person to
lead our network of affiliate organizations
in the coming years and we
look forward to continuing to help
individuals achieve their optimum
level of independence and success
under her leadership.”
Q&A FROM PAGE 10
Q: How can busy parents find a balance
between home and work?
A: I think the key is to remember that we
move in and out of balance all the time. It’s
not as if you magically arrive at a place of
perfect balance and then stay there because
you do yoga or meditate. I’m not sure I’ve
found the “right balance” between home
and work, but I know my yoga and meditation
practice has allowed me to be more forgiving
and nonjudgmental of myself when I
flub up as a parent or fall short at work.
Q: From the people you meet through
your workshops and practice, what are
most seeking, in regard to living up to
their full potential?
A: All the people I come in contact with
have several things in common. We want to
feel more connected (to others and to ourselves),
we want to feel as if we are making
a contribution to the world, we want to suffer
less, and we want to feel more regular
experiences of happiness and contentment.
The yoga tradition seems to address all of
these things. Relationships definitely start
to improve. Yoga also teaches much about
finding our dharma, or purpose in life.
- Cindy Hadish
Betsy Rippentrop takes time for yoga and meditation to keep a balance between work and family life. Photo by Shuva Rahim
CBJ BALANCE - WINTER 2017 21

ESSAY
The Twelve Labours of the Holidays
Discussions about politics are notorious
for ruining the holiday season. Everything
seems to be in order, then someone brings
up the most polarizing topic.
All you had asked was for the topic
not to be brought up during dinner.
It seemed like such a small request
to make of your family. You
were hosting for the third year in a
row, after all. But there it was. The
collective pulse rate in the room
skyrockets. Roger had stepped over
the only line you had asked him
not to cross.
“I’ll tell you, I knew that man
would make a good president the
moment I shook his hand. Must
have been 30,000 heads at that
rally,” Roger said as he smeared a
knife-full of butter over a roll.
Your voice gets caught in your
throat. A cold drop of sweat weeps
through your pores and runs down
the back of your neck. You feel the
blood rush to your head and hope
Roger’s comment goes unchallenged.
Aunt Clara, however, was never
one to hold her tongue. “Thirty
thousand? And was this one of the
campaign rallies he held after he
took office? It was hard to tell if he
ever left the campaign trail and actually
started doing his job.”
A small hand tugs at your pant
leg beneath the table. Roger’s son,
Michael, loves to hide out in odd
places. You remember two years earlier
when the family led a search for
him for an hour and a half before
he was found sleeping in a clothes
hamper. You had never wanted children
of your own, but the question
always came up each year whether
you had finally changed your mind.
Sibling rivalries were one thing,
but if Roger and Clara were allowed
to go on, this would escalate into an
all-out melee. Roger seemed to delight
in making people uncomfortable
while Clara felt as though silence
was equivalent to siding with
the enemy.
“The ham should be coming out
of the oven in a few minutes. Clara,
would you mind helping me out?”
you say, desperate to derail the conversation.
But your efforts are futile
and she has set her death-gaze on
Roger. You stand, hoping to lead by
example. Roger let loose a guffaw
that rattled the decorative plates on
the walls. Clara tears her own gaze
from Roger to rest on something below
your waistline. You can feel every
set of eyes honing their edge on you.
“Kids do the darndest things,
don’t they?” said Roger with a venomous
grin.
You look down to find a crude
smear of orange-white cream
cheese along your pant leg drawn
in a shape resembling a rabbit. Only
then do you realize, you are the only
one who isn’t laughing.
The holidays are always advertised
as a time for joy, peace and
love among family. But the grim reality
is that, for many, the holidays
are a looming guillotine blade that
descends every year.
Every family has a story. Some
are riddled with political infighting
while others are enduring the loss
of a family member. Each challenge
must be addressed with a unique
approach. Although there’s no defined
right way to make it through
the holiday season, there are some
actions you can take to help.
n Make a space for yourself to go
for an hour to decompress in
the middle of a tedious day with
family. Sometimes a short rest
can make all the difference.
n Try to coordinate with your family
to switch off hosting duties
when you need a retreat.
J.R. Calvin
n Immerse yourself in a good book
that takes you to a place far, far
away, if only for a half hour.
n Turn conflict into humor and let
the small victories weigh more
than the large defeats.
n Take comfort in those positives,
however rare they may be.
n If this is your first holiday being
celebrated after losing a loved
one, don’t let the conversation
grow into uncomfortable silence.
It may seem difficult, but try to
talk about holidays past and focus
on the highlights that make you
smile. Memories can bring about
that sense of peace and closure.
As for the dreaded topics that escalate
beyond your control, they are
a bit more challenging to address.
Try to make light of the touchy subjects
instead of letting tempers flare.
Prepare ahead of time for some
quickfire subject changes. Humor
is often the best medicine and can
carry you over troubled waters.
The good news is that this season
comes to a swift end. The weight lifted
off your shoulders when you watch
family drive away creates a euphoria
of its own, only matched when it
comes again the following year.
Surviving the holiday season is
an ordeal that leaves some feeling
drained, body and mind. To get by,
we must all find the little things that
get us through. •
J.R. Calvin is a MFA student in creative
writing at the University of Iowa. He
is currently working on several novels,
including “Vilkacis,” a Lithuanian folklore
tale. His hobbies range from writing
to hosting board game nights with
friends and his girlfriend, Andrea.
22 CBJ BALANCE - WINTER 2017

PICTURES OF HEALTH
s FRIENDLY FACES
Employees and owners of Eastern Iowa Oral and Maxillofacial Surgery
celebrated the grand opening in August of a new location at 10th Street and
Tower Terrace Road in Marion. They are part of a multi-practice office complex
shared with Parks & Schmit Orthodontics and Horton Family Dental.
s WAPSI WARRIORS
A field of 150 runners
participated in the Wapsi
Warrior challenge race on
Aug. 26 in Wapsipinicon State
Park in Anamosa. The race,
organized by IGNITE Young
Professionals of Jones County,
covered more than 3.6 miles
with 450 feet of elevation gain.
PHOTO DAVE DEWITTE
READY TO RACE u
Nearly 15,000 runners and
walkers registered for the 27th
Annual Especially for You Race
Against Breast Cancer held
Oct. 1 at Mercy Medical Center
in Cedar Rapids. More than
$389,000 was raised for breast
cancer research and prevention.
PHOTO ALISABETH VON
PRESLEY/TINT
s KINNICK
WAVE
A new tradition at
University of Iowa
Hawkeye home
football games has
captured hearts
across the country.
After the first quarter
of games at Kinnick
Stadium, the crowd
turns toward the
adjacent University
of Iowa Stead
Family Children’s
Hospital and waves
to patients and their
families.
COURTESY
UNIVERSITY OF
IOWA HEALTH CARE
MARKETING AND
COMMUNICATIONS
CBJ BALANCE - WINTER 2017 23

Pediatric Same Day Care
Call today – be seen today!
Every moment counts and that is why we are offering an urgent
care focused entirely on children. When your child’s doctor is not
available, our specialty trained and dedicated same day pediatrician
can see you child for non-life threatening conditions
• Common illnesses such as colds, flu, earaches, sore throat,
migraines, fever or rashes
• Minor injuries such as sprains, back pain, minor cuts and burns,
or minor eye injuries
UnityPoint Clinic Pediatrics
Cedar Rapids (319) 368-9301
Hiawatha (319) 743-1440
Westdale (319)396-0129
Newly Expanded Hours:
Monday-Friday 8 a.m. to 8 p.m.
Saturday 8 a.m. to 5 p.m.
Sunday 8 a.m. to 1 p.m.
To schedule a same day clinic appointment, please call your child’s pediatric office.
unitypoint.org/pediatrics