SJ113 Master 2

When “phoning it in”
is good for business.
Driving remote worker
productivity & engagement.
Remote working. Love it or hate it, working from home (WFH)
is here to stay.
Sure, Yahoo’s Marissa Mayer brought (almost) everyone back
on campus when she took the reins in 2013, but there’s little
evidence that the move slowed the company’s decline. And
for every Yahoo, there’s a Ctrip, the Chinese travel website that
measured a 13.5 percent increase in calls made by its remote
workers, versus its on-site office workers.
That kind of increase represents almost a full day’s worth of
productivity added to the bottom line for every remote worker
each week. Maybe that’s why Amazon recently announced its
plan to add 5,000 remote customer service positions over
the next year.
And while quantifying productivity for many roles won’t be as
easy as tracking call volume, it’s a safe bet that your operation
could see a similar boost in productivity – and morale – by
embracing it.
One thing’s for sure – you’re likely to see a larger pool of
qualified applicants for open positions more quickly. When you
remove geographic barriers, you can tap into talent that would
not consider moving to your city for any number of reasons.
Depending on your location and that of applicants, this could
result in paying less to fill those positions.
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