Tropicana Magazine Nov-Dec 2017 #115: Lessons in Resilience

THE TIME
Architects of Time
Mido pays tribute to New York City’s Guggenheim Museum
FOUNDED IN 1918 by Georges Schaeren, Swiss watch
brand Mido has always shared its values with the
architectural wonders from which the brand draws its
inspiration. The same hold true of its new Mido Inspired
by Architecture Limited Edition timepiece.
Based on Frank Lloyd Wright’s masterpiece, the
Guggenheim Museum in New York was selected as
the source of ideation for the brand’s latest 500-piece
collection after a three-month search that spanned
architectural wonders from Moscow to Mexico City. This
iconic space also and became the location for the limited
edition watch’s October unveiling.
Doing the honours at the invite-only cocktail
reception and exclusive sit-down dinner was Mido
President Mr. Franz Linder. Guests were entertained by
the gravity-defying performance of the Grounded Aerial
dance troupe, who took to the skies in a surprise aerialist
spectacle accompanied to the music of the Voxare string
quartet. However it was Mido’s Inspired by Architecture
Limited Edition timepiece that was the night’s star.
Guests were invited to a private tour of the museum
to better appreciate the very elements that fired up the
imagination of the watch’s designers: the building’s
sinuous curves and spirals; its bold rotunda; its muted
colours. As Linder explained, “The design of our new
Guggenheim-inspired limited edition timepiece is based
on some of the most iconic architectural elements of the
museum.” From the profile of the case which harkens to
Wright’s iconic outer ring design, to the timepiece’s dial
which takes its cues from the building’s stunning glass
dome, Mido’s newest Inspired by Architecture Limited
Edition timepiece is a fitting tribute to a timeless piece of
architecture.
More at www.mido.ch.
SPECIFICATIONS
Movement:
Automatic Mido Caliber 80 Si
(ETA C07.811 base)
Case: Satin-finished, polished
stainless steel, with domed
sapphire crystal
Engraving: “INSPIRED BY
ARCHITECTURE” on flange;
and limited edition and serial
numbers on case back.
Strap: Black genuine calfskin
with 316L stainless steel pin
buckle.
Dial: Eggshell-colored, grained,
applied satin-finished and
polished indexes, date at 3
o’clock.
Hands: Faceted diamond-cut
hour and minute hands, flat
diamond-cut seconds hand,
with green Super-LumiNova®.
Power: Up to 80 hours of power
reserve.
Water resistance: Up to 50
meters.
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NOVEMBER/DECEMBER 2017 | TM