KellyDeli Foundation - Annual Report (2016/17)

ANNUAL
REPORT
KELLYDELI
FOUNDATION
2016 - 2017
The KellyDeli Foundation tackles
hunger and malnutrition with
entrepreneurialism.
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A WORD FROM OUR FOUNDERS
Founded in September 2016, The
KellyDeli Foundation set out with the
goal of supporting entrepreneurial
organisations and bold ideas that tackle
hunger and malnutrition, everywhere.
In a world where 795 million people do not
have enough to eat, a further billion suffer
from food related deficiencies, and 1.4
billion are overweight or obese, we knew
that we were going to have our work cut out. That
said, we're incredibly proud of what we've achieved in our first year
with the Kelly Deli Foundation.
Through our flagship initiative, The Good Kitchen, we've invested nearly
£200,000 in five social entrepreneurs with highly scalable, innovative ideas
to address food poverty worldwide. And through our Hungry for Change
programme, we're supporting amazing projects in some of the most
challenging environments in the world that build community resilience in
the face of food insecurity.
We are incredibly grateful for the support shown by our staff, trustees,
partner organisations, supporters, and the entrepreneurs shaking up the
food system. We want to say the biggest thanks to you all for helping to
build this movement. We hope this report inspires you to continue
working with us.
Thank you,
Jerome Castaing and Kelly Choi
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| OUR VALUES
Champion Innovation
We believe that supporting innovation is key to finding
alternative food-systems that don't damage people & planet
Ensure Sustainability
We support social enterprises with strong business models and
a respect for the environment.
Embed Entrepreneurialism
We help entrepreneurs to succeed by challenging their
assumptions and giving them what they need to flourish.
Deliver High Social Impact
We only support ideas that have objective proof of the
positive impact they have for food security.
Partner with the Best
We are a small charity that seeks partnerships with the best
organisations, to help us deliver our vision for a better food
system.
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| OUR INITIATIVES
Through the Kelly Deli Foundation, we have launched two initiatives to
help build a food system which is fit for purpose, and is providing a
healthy and sustainable diet to everyone, everywhere
Hungry for Change
The Hungry for Change initiative aims to support brilliant organisations who
deliver entrepreneurial food projects in post-conflict and refugee
situations. The initiative focuses on projects that help communities become
more resilient to changes in food security, provide employment and
training opportunities and generate a small amount of revenue to sustain
the project.
To date, we have supported two organisations through this initiative.
The Good Kitchen
The Foundation's flagship programme, The Good Kitchen is a business
accelerator that supports brilliant organisations working to solve food
poverty or food insecurity. The accelerator enables organisations to
address major challenges in the food system by providing startups with
funding, business training, and mentorship so more innovative ideas may
reach the market. The Good Kitchen grew out of hundreds of
conversations with charities, social enterprises, policy makers and
businesses who were all passionate about building a world where
everyone, everywhere had access to an adequate and sustainable diet.
To date, we have supported five organisations through this initiative.
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| HUNGRY FOR CHANGE
| Happy Farm (Idlib, Syria)
Through the Hungry for Change initiative, we have partnered with the
Karam Foundation to construct an animal farm in Idlib, Syria, to provide
nutrition, employment and a community hub.
The project will provide will provide affordable food to around 15,000
people per year, employment for eight people, and agricultural & animal
husbandry training to many more. The farm generates a small amount of
revenue from selling the farm's products. Through this revenue, the farm
aims to become self-sustaining within 12 months and reinvest all the
profits into growing the farm.
10
cows
50
sheep
250
chickens
1
veternarian
1
accountant
2
farmers
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HUNGRY FOR CHANGE
LE RECHO (BELGIUM AND
FRANCE)
The RECHO brings together local
populations and refugees through
shared
meals and free cooking workshops.
These workshops are open to all and
supervised by professionals in a
structured, convivial and joyful
workshop.
Le RECHO provides space for
refugees and volunteers to gather,
meet and share their knowledge,
their traditions and their culture.
They also provide high-quality,
nutritious food to impoverished
populations living in difficult
conditions, to repair the human, to
welcome them. Finally, Le RECHO
provides skills and employment
opportunities to refugees who have
their asylum claims granted.
The KellyDeli Foundation has
supported Le Recho with mentorship
and funding to establish a
sustainable catering business to
support their work in the refugee
camps and provide employment
pathways for refugees.
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| THE GOOD KITCHEN: OVERVIEW
Our flagship programme, The Good Kitchen, is a business accelerator for
organisations with bold and brilliant ideas to tackle food poverty and food
insecurity. Selected organisations receive investment, business training,
mentorship and access to key markets.
In Numbers
100 Applications
received
Countries
represented
Candidates
selected
23
19 Candidates
interviewed
Members of the
Investment
Committee
6
15
Webinars
held
5
190,000
Euros invested in entrepreneurs
Key Partnerships
Thought for Food
An annual competition to encourage
university students to learn about the
complex challenges surrounding food
security, and inspire them to develop
new ideas that make a difference.
World Food
Programme
Launched in 2016, the WFP Innovation
Accelerator identifies, supports and
scales high potential solutions to
hunger worldwide.
Mercato
Metropolitano
An urban farmer's market built on the
ethos that 'small is beautiful' and
'natural is good'.
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| THE GOOD KITCHEN: WHY?
There are multiple reasons for the state of our broken food system: climate
change, warfare, politics to name a few. However, we believe there's another
huge reason: the overwhelming majority of our food system is owned by a
dangrously small handful of companies. Today, just six companies control
70% of the world’s seed market, four corporations control 75% of the global
grain market and 26% of global food markets is controlled by ten food
processing companies. The implication of that is a food system with little
incentive to change itself. As such, innovation within the food system has
been worryingly absent - particularly with regards to innovations that are
kind to the planet and our bodies.
Don't get us wrong, we are not anti-business. Quite the opposite. We believe
that truly sustainable businesses have the potential to help everyone,
everywhere have access to an adequate and sustainable diet. This is what
The Good Kitchen was set up to achieve. From smart farming to agroecology,
from food waste management systems to food education programmes, we
believe investing in high-risk, high-growth, innovative food social enterprises
has the potential for great social, environmental, and financial returns.
What is promising is that, in recent
years, the first shoots of innovation
have started to appear. The five
organisations who are part of The
Good Kitchen accelerator
programme are just the beginning.
Our investees are innovating in the
area of big data, food waste, and
alternative aquaculture feed to
name a few.
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| CULTIVANDO FUTURO
Country: Colombia
Loan Amount: £35,000
Sector: Agriculture & Big Data
Building a better food system for small
holder farmers
Outdated data collection and closed information systems mean that it’s
difficult for farmers to balance supply and demand. Cultivando Futuro’s
online platform revolutionises Colombia’s smallholder farming industry.
The problems Cultivando
Futuro are addressing
Losses to the middle man
Speculative markets
Poor workings conditions
Food waste
}Cultivando Futuro's online
platform allows farmers to
Communicate and trade directly
with wholesalers
Analyse market and climate info
Collaborate to plan stock levels
How The Good Kitchen is helping
Introductions to key players in the smallholder,
agricultural and startup scene in Colombia.
Business training focused on finance and legal
structures, social media and marketing strategy,
and social impact measurement.
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| ENTOCYCLE
Country: United Kingdom
Loan Amount: £57,000
Sector: Insect farming
Using the power of insects to sustainably
feed the world.
Insect protein is the future of animal and fish farming. Entocycle are using
the power of Hermetia illucens (Black Soldier Fly) to 'up-cycle' organic food
waste into a sustainable protein feed alternative for aquaculture & livestock.
The problems Entocycle
is addressing
Collapsing fish stocks
Rainforest destruction
Looming protein shortage
Misuse of agricultural
output
How The Good Kitchen is helping
Mentorship from the founder and CEO
of KellyDeli, Jerome Castaing
Business training focused on impact
measurement, investment readiness,
contract negotiation and human
resources.
}How Entocycle works:
Black Soldier Flies eat organic
waste and then turns into a juicy
larvae full of omega fats and
protein. Just before they become
insects, they are processed into
pellets and sold to farmers to
feed their livestock.
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| FAZLA GIDA
Country: Turkey
Loan Amount: £35,000
Sector: Surplus food
Facilitating the donation of surplus food
from supermarkets to food banks
Fazla Gida is an online platform that redistributes unsold but safe-to-eat
food from food retailers to humanitarian organisations and food banks. They
started in Turkey but are now expanding across Europe.
The problem Fazla Gida
is addressing in Turkey
Fazla Gida works:
$2bn of food wasted
annually
Retailers throwing away
16% of short-life products
Number of food banks
expected to increase
fivefold in the next 5 years}How
How The Good Kitchen is helping
Mentorship from the Deputy CEO of
the Turkish Red Crescent
Business training focused investment
readiness, marketing & branding, and
social impact measurement.
Surplus food is registered on a
retailer's stock-take systems
Fazla Gida's online donation
platform redirects & redistributes
this surplus food to humanitarian
organisations and food banks
Retailers benefit from a tax
rebate on the value of the
donated food
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| MAKE KIT
Country: United Kingdom
Loan Amount: £35,000
Sector: Healthy food access
Providing affordable, healthy, and easy
recipe kits
Make Kit is a recipe kit business with a difference. They distribute easy-tocook,
nutritious and affordable recipe kits to local communities. Through
doing so, they help reduce obesity and health inequality.
The problems Make Kit
is addressing
Make Kit works:
Insufficient diet increasing
the chance of chronic disease
by 20%
Insufficient income to afford a
nutritious and balanced diet
High childhood obesity rates}How
How The Good Kitchen is helping
Mentorship from Founder and CEO of
Roast Restaurants, Iqbal Wahhab
Business training focused on finance,
marketing, social impact measurement
and investment readiness.
They create healthy, easy to
cook, affordable recipe kits
which can be delivered or
distributed via community hubs
The recipes are created in
partnership with local residents
& supplemented with cooking
classes to boost confidence
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| MIMICA TOUCH
Country: United Kingdom
Loan Amount: £35,000
Sector: Food waste & labelling
A game-changer in the fight against food
waste using bio-technology
Mimica Touch is the world's first biologically accurate food-spoilage indicator
which experiences decay at the same time as the target food; a gamechanger
in the fight against food waste.
The problems Mimica Touch
Mimica Touch works:
is addressing
The Mimica Touch label is
The colossal amount of food
made of a layer of gelatin that
that is wasted annually
breaks down at the same
Environmental degradation
speed as the food inside the
caused by food waste
package
Visually impaired people not
If the label is bumpy, it is
being able to tell whether
unsafe to eat. If it is smooth, it
food is fit for consumption}How
is safe.
How The Good Kitchen is helping
Mentorship from former Chairman of
Lactalis, Michel Leonard.
Business training focused on
marketing, investment readiness and
social impact measurement.
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| TOTALLY TOGETHER FUND
Each year, 10% of the Foundation's budget is unrestricted. Instead of
focussing on the main mission of the Foundation, this 10% is
designated to support the projects and charities that are important
to the staff of KellyDeli. Four times a year, any KellyDeli staff
member can nominate a charity to receive up to 5000 Euros. Each
quarter, the successful charity is selected by the Change Gang, a
selection committee composed of KellyDeli staff.
Since September 2016, the Totally Together Fund has supported 7
charities in as many countries.
STREETLYTES
United Kingdom
Streetlytes supports those who
are homeless and vulnerably
housed in West London with a
warm meal, advice and
friendship.
SI PUO FARE
Burkina Faso
Si Può Fare builds sustainable
businesses (such as chicken
breeding) to fund nutrition
programmes for poor and often
orphaned children.
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| TOTALLY TOGETHER FUND
NEVEN SUBOTIC
STIFTUNG
Ethiopia
This Foundation's mission is
to provide a better future
for children. Their projects
provide access to clean
water and sanitation.
RESEAU
ENTREPRENDRE
France
Reseau Entreprendre
provides everything that
ambitious entrepreneurs
need to succeed, from
funding to mentorship.
DONNE MOI UNE
ECOLE
Madagascar
This charity enables
young Madagascan
children, from poor
backgrounds, to access
quality education.
MONSTRITOS
Mexico
They promote values and
human development in
children through
educational and leadership
programmes.
FUNDACION
MADRINA
Spain
This Madrid charity
provides food to people in
need and help for young
mothers.
FEM BROD OG TO
FISK
Denmark
This charity puts food
surplus to good use by
distributing it to people
who struggle to put a meal
on the table.
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| THE YEAR AHEAD
It's been a great first year
at the Kelly Deli Foundation.
We've successfully
launched two initiatives and
laid the foundations for
great partnerships with the
likes of the World Food
Programme. The Good
Kitchen investees are going
from strength to strength,
with some of already raising
substantial further
investment.
But we are still a long way
from realising our mission
of ensuring that everyone,
everywhere has access to
an adequate and
sustainable diet. To bring
us closer to achieving this,
The KellyDeli
Foundation has identified
four key areas of
development for 2017-18
and beyond:
Global Reach
Our aim is to have a truly global reach; we want
to be delivering projects in areas of the highest
need, and where our money can go the
furthest.
Supporting Seed Ideas
We will support very early ideas that we think
have the potential to tackle food poverty.
We will provide office space, low levels of grant
funding, business training and mentorship to
help people explore brilliant ideas.
Sustainable Food Fund
We will partner with other foundations,
philanthropists & social investors to create a
"Sustainable Food Fund" which will provide
follow-on funding for promising graduates of
The Good Kitchen. Successful enterprises will
donate a percentage of their profits to the
Foundation to support the incoming cohort
Cooking Up Change
Cooking up Change is an enterprise programme
supporting people from low-income, immigrant,
and refugee communities to start a food
business. We'll provide these budding food
entrepreneurs with affordable kitchen space
and business training.
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Registered UK Charity: 1168207
contactus@kellydelifoundation.com
27 Corsham Street
London
England
N1 6DR
_GoodKitchen
thegood.kitchen
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