Webinar Guide - Why Use A Webinar

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You may ask this:
1 do a webinar
2 do the math webinar
3 do webinars work
4 do you capitalize webinar
5 do you have to participate in a webinar
6 do you have to talk in a webinar
7 do you italicize webinar titles
8 do you need a camera for a webinar
9 do you need a microphone for a webinar
10 do your own webinar
11 gotowebinar
12 how can i create a webinar
13 how can i do a webinar for free
14 how can i host a webinar
15 how can i record a live webinar
16 how can i record a webinar
17 how can i record a webinar for viewing later
18 how can i record a webinar on my computer
19 how can i record a webinar on my mac
20 how can i record audio from a webinar
21 how can you record a webinar from the internet
22 how does a webinar work
23 how long should a webinar be
24 how much data does a webinar use
25 how much is easy webinar
26 how much is webinar jam
27 how much to create a webinar
28 how much to host a webinar
29 how much webinar cost
30 how to conduct a webinar
31 how to create a webinar
32 how to do a webinar
33 how to host a webinar
34 how to record a webinar
35 how to record a webinar on mac
36 how to record a webinar on pc
37 how to run a webinar
38 how to set up a webinar
39 how to use webinar
40 should i capitalize webinar
41 should i charge for a webinar
42 should i charge for my webinar
43 should i include webinars on my resume
44 should the word webinar be capitalized
45 should webinar titles be italicized
46 what are webinars and why should you care
47 what can webinars be used for
48 what is a live webinar
49 what is a webinar and how does it work
50 what is a webinar can they see me
51 what is a webinar definition
52 what is ram webinar
53 what is webinar jam
54 what is webinar marketing
55 what is webinar means
56 what is webinar services
57 what is webinar software
58 what is webinar training
59 what software can i use to record a webinar
60 what would walt do webinar
61 when i work webinars
62 when to do a webinar
63 when to use a webinar
64 where to host a webinar
65 where to promote webinar
66 which is the best webinar platform
67 which webinar service should i use
68 which webinar software is the best
69 who webinars
70 why attend a webinar
71 why create a webinar
72 why do a webinar
73 why host a webinar
74 why run a webinar
75 why should i attend a webinar
76 why should i do a webinar
77 why use a webinar
78 why webinars
79 why webinars are effective
80 why webinars are important
81 why webinars work

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Introduction

Webinars are an excellent way to increase sales and conversions,

especially on big-ticket items. Because webinars are interactive, they

are more engaging and thus have higher conversions than other types

of marketing.

A few benefits of webinars over other sales presentations include:

The limited time nature increases participation. People can’t

procrastinate if a webinar is only available at a specific time.

Active participation in the form of chat, question-and-answer

sessions, etc. makes for a richer, more engaging experience that

makes people pay attention and take action.

Social proof from other participants can increase conversions.

In this report, you’re going to learn how to set up and run successful

webinars, with a focus on selling high value items that pay a higher

commission than average products. You’ll learn how and why you

should run automated webinars, and how to increase webinar

conversions.

So let’s get started.

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Selling High Ticket Items via

Webinar

Webinars can certainly increase sales to smaller ticket items, however

generally speaking they are much more cost-effective for selling highticket

items.

The main reason why these big-ticket items make more sense is

because of the limited nature of webinars. Most webinar programs only

have a limited number of seats available, generally due to the

limitations of the software itself, which might not be able to handle

large numbers of users at once.

Because there are so few people who will be able to attend each

webinar session, it only makes sense to promote higher ticket items. If

you are only paid $10 commission on a small ticket item, and you only

have 50 attendees, you’d need a 20% conversion rate to make 10 sales,

which would only earn you $100 in commission.

That’s not exactly a princely sum for the trouble of planning, organizing

and carrying out a webinar. And remember, a 20% conversion rate is

very difficult to achieve even with a webinar.

However, if you were paid $100 commission on a large-ticket item, with

the same 50 attendees, you’d only need a 10% conversion to get 5

sales, which would earn you $500 in commission.

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As you can see, you’d need half the conversions to earn five times as

much income. So large-ticket items really make sense when you have a

limited number of people to market to, such as you do with a webinar.

Not only must you worry about the physical limitations of your webinar

software and server, but the schedules of potential attendees as well.

You may see fewer attendees than you expect because people are busy

at the time you schedule your webinar.

It’s possible to record your webinar and distribute it to people who

cannot attend, however conversions on recorded webinars aren’t likely

to be nearly as high as during the live broadcast, because you can’t

have viewers of the recorded webinar interact with you as they could

during the initial live broadcast.

Doing the Math

Before you plan your webinar, it’s important to do a little math to be

sure your webinar has the best chance to be profitable. (In other words,

worth your time.)

First, figure out which product you’d like to promote. Ideally, this

should be a product that you’ll make at least $100 in commission from,

though higher amounts would be even better, obviously.

However, don’t choose a product solely based on its commission. It’s

better to choose a product that makes a bit less commission and

converts much better than to choose a product that has a very high

commission and won’t convert at all.

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Let’s say your product will make you $100 in commission. If you want to

make at least $500 from the webinar, you know you need to get a total

of five sales.

You may not know the exact conversion rate of your product, but you

can estimate it. A 5% conversion rate is a good starting point as an

estimate. It helps greatly if you’ve tested the product already, or if the

product owner has released public information about its overall

conversion rates, but 5% is generally a safe estimate for most products.

In order to get five sales at a 5% conversion rate, you need a total of

100 people in attendance. You could make more, or you could make

less. But getting a minimum of 100 people to attend would be your

goal.

If you have a high-converting product that gives you $500 commission,

you would only need one sale to earn what you desire. This means a

higher-priced product would require much fewer attendees.

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Automated Webinars

Automated webinars make it easy to set up webinars at times when

you cannot theoretically be in attendance. This is great for providing

access to people on varying schedules and all around the world without

having to be there constantly.

You may wonder why it makes sense to do an automated webinar

when you could simply do a single webinar, record it, and offer access

to a video

There are many reasons to use an automated webinar system instead

of simply offering a video recording:

1. People are much more likely to attend when they feel they are on

a time constraint because they don’t want to miss the event. If

they are given a link to download a video, they are likely to put off

watching the video until later, but later is likely to never

come. People tend to procrastinate unless they have a set

timeframe for something.

2. People tend to perceive the value of a live webinar as much

higher than the value of a single video, even though the

information is technically precisely the same.

3. A video recording does not allow audience participation of any

kind. Some automated webinar scripts allow audience members

to chat with one another and also chat with you if you are

available at the moment.

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4. A recorded video cannot be set to play at a specific time so that

late attendees believe they are attending a live webinar.

However, with some automated webinar software, the video will

begin at a specified time, and if people are late or leave and come

back, the video will not resume from the same place they left off,

giving the impression of a live broadcast.

There are many different automated webinar systems available. Here

are a few of the most popular.

>> http://www.EvergreenBusinessSystem.com - The Evergreen

Business System is one of the most popular automated webinar

systems. At $497. This system delivers a tremendous number of

features, most of which cannot be found elsewhere. For an additional

$97 monthly fee, you can also run an unlimited number of live webinars

using their servers.

>> http://www.StealthSeminar.com - The Stealth Seminar system

charges as $97 registration fee (after coupon), and then an additional

$69.95 per month. While this is cheaper upfront than the Evergreen

Business System, you will find that it lacks some of the features people

want in a webinar host. However, it does integrate with almost all

major autoresponder systems.

>> http://www.EasyWebinar.com - Easy Webinar is only $297 for a 10-

domain license. It is less costly than other systems, but again it doesn’t

have quiet as many features as the two listed above.

Webinar Riches


Planning a Webinar (Structure,

Pitching an offer)

Planning the full webinar before it begins is absolutely essential.

Without proper planning, you’re likely to end up with long periods of

dead air or being unable to answer questions posed by attendees,

which can throw off your webinar and cost you conversions/sales.

Webinar Formats

There are several different formats you can choose from for a webinar.

Different formats have different benefits, so you may want to use

different formats at different times based on your needs.

Let’s take a look at some of the various formats and their benefits and

weaknesses:

Single Speaker

In the single speaker format, one person does the complete

presentation and may ask the attendees questions or answer theirs.

One major benefit of this particular webinar type is that you won’t have

to train multiple people how to use the webinar software. Additionally,

you don’t have to worry about timing and coordinating multiple

speakers, or having presenters talking over each other answering

questions.

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The biggest potential drawback of the single speaker format is that

sometimes people are reluctant to interact with a single speaker,

because they feel it can be a bit intimidating, because the single

speaker becomes somewhat of an authority figure. However, this is also

potentially beneficial, because if you are seen as an authority figure,

people will be more likely to take actions you recommend or request,

such as buying a product.

Interview Style

The interview style webinar involves two or more people working

together. One person is usually the interviewer, and that person

interviews one or more other people.

Some people find that hearing several people at once helps make a

webinar more interesting. Also, since the interviewer is asking the other

person questions, many times this encourages attendees to ask

questions, increasing interactivity.

This means you’ll have to ensure everyone is able to use the webinar

software, including the interviewer and all interviewees. You may also

run into scheduling conflicts, because you will have to coordinate

multiple people to run the webinar.

Moderated Panel

A moderated panel has several people online at the same time with

one moderator who ensures only one person can speak at a time. This

is done either through the software itself, allowing the moderator to

mute everyone who isn’t currently speaking, or in the same way a

moderator facilitates a live discussion, by giving individuals permission

to speak.

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Like the interview style, this type of webinar allows users to hear

different perspectives and different voices, which makes the webinar

more interesting than a single speaker style.

However, as with an interview style, you’ll have to ensure all parties

know how to use the webinar software and be careful of any scheduling

conflicts. But perhaps the biggest challenge with this format is keeping

the conversation flowing well without people talking over each other.

The moderator must take great care to keep things organized.

Interactive

The interactive format requires a single individual to lead the attendees

in various activities such as question-and-answer sessions, lessons or

other interactive content.

Because this format is extremely interactive, people generally get more

out of the webinar. Attendees can ask questions, and even answer

questions for other attendees. This can be very helpful if someone asks

a question that you don’t know the answer to.

The main problem with this format is that it can really only reasonably

accommodate a small number of individuals, because large groups can

cause a lot of confusion if everyone is trying to speak at once. You need

to be reasonably skilled at running this type of webinar for it to work

effectively.

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Planning the Presentation

You will need to plan your presentation carefully from start to finish,

and you won’t want to deviate from that format too much during your

webinar. The reason for this is that once a webinar has been derailed, it

can take a long time for it to recover and get back on track, thus making

your webinar run over time.

Since people have to plan to be present at a particular time for a

webinar event, they generally don’t allot time over that. They may

make plans after your webinar, and if it runs over, they may have to

leave. Or they may just get bored if the webinar runs too long.

Here are some things you might want to include in your presentation:

1. A slide that introduces your webinar, including its purpose, what

time it begins, how to use the various webinar functions, and how

long the webinar is estimated to last.

2. A slide that gives information about the webinar host/presenter

and any other presenters, interviewers or interviewees. Include

their name, their professional credentials, and a picture if you

have one.

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3. A short presentation of the webinar’s agenda, including the topics

to be covered and any other material to be presented.

4. Screenshots or videos that demonstrate primary elements of your

presentation. You may be able to keep these on your computer

and present them as needed, as some webinar software allows

you to share your desktop so everyone can see what you’re doing

live as you do it. This will let you show videos, slides, screenshots

or whatever else you need to display.

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Plan Attendees

Keep in mind that a lot of webinar software has hard limits on the

number of attendees. This is due to a number of different factors, such

as bandwidth, software limitations, etc.

If you know you have a limited number of spots available, be sure to let

potential attendees know this in advance. This will help increase the

number of people who sign up for your webinar, because it will lend an

element of scarcity.

Record the Presentation

It’s a very good idea to record the webinar to allow those who could

not be in attendance to view it at a later date. This will increase your

conversions, because you will be able to reach more people than could

be present due to their own scheduling conflicts or due to the space

limitations for the live presentation.

If you’re going to record the webinar, you’ll want to plan this in

advance so you can be certain your webinar software allows recording,

and to learn how to use the function properly.

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Create the Agenda

It is very important to create an agenda with approximate times so that

the webinar flows smoothly and doesn’t go too much over time.

Remember, if you run over time, you won’t make it to your final sales

pitch with some participants, which will severely cut down on

conversions.

Your agenda should contain a list of topics that you plan to discuss

during the webinar so that you don’t forget any important points.

The agenda should also contain a rough guide for each segment of the

presentation, including the order in which speakers will make their

presentations, a list of interview questions, etc.

Here’s a sample agenda for a webinar beginning at 6:00 PM:

6:00 – Introduction to the webinar and its presenters.

6:05 – First topic of discussion.

6:15 – Second topic of discussion.

6:25 – Third topic of discussion.

6:35 – Questions from the audience.

6:50 – Product is introduced, letting people know their unanswered

questions can be answered by it. This is the sales pitch.

7:00 – Webinar is concluded, attendees are thanked for their presence,

and the final sales pitch is made.

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Schedule Presenters

If you intend on having any special guests, additional presenters,

experts, or interviewees, you need to schedule them well in advance so

they are certain they can be present and on time for the webinar.

Don’t forget to schedule all presenters for a trial run, too. This should

be done at least once before the day of the webinar in order to ensure

everyone knows how to use the software properly and that everyone

knows their role and can stick within the time constraints.

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Plan a Dry Run

A trial run is absolutely vital for ensuring your webinar goes smoothly.

There isn’t much that will kill a webinar’s effectiveness faster than a

bunch of people saying um and uh every couple of minutes because

they don’t know what they’re doing or what should happen next.

It’s a good idea to do two or three dry runs, but you must do at least

one. The dry run will help ensure everyone knows how to use the

webinar software correctly, the order of events, what they plan to say,

and how to stay within time constraints.

You won’t be able to plan for things such as user questions as well, but

you can anticipate some of the things attendees might ask and be

prepared to answer those questions.

The dry run should include, at minimum:

1. Practice the webinar introduction, including introducing individual

presenters.

2. Making sure presenters know how to use the webinar software.

3. Check all software and equipment. Make sure the web server is

running optimally. Be sure everyone has working headsets and

knows how to use them and mute them when necessary.

4. Go over the complete agenda with all participants. Do a runthrough

of all presenters’ presentations, including visuals such as

screenshots and videos.

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Fine-Tuning Your Pitch

The most important part of your webinar is obviously your pitch. This

pitch must be as finely tuned as possible before the webinar begins,

and it must contain the perfect blend of selling versus informing.

If the product is yours, you can be a little more aggressive with your

sales pitch. People will expect this if you’re selling your own product, so

they won’t really be upset.

However, if you’re selling an affiliate product, people are likely to be

rather skeptical about the product if you’re selling too hard. Instead, try

to focus on talking about why you personally like the product rather

than just saying, Buy! Buy! Buy!

Here are some things you might want to include in your sales pitch:

A few of the most important features of the product

The best benefits of the product (Remember, benefits are

different from features. Features would be things like a server’s

bandwidth or hard drive size. Benefits would be no loss of sales

due to bandwidth limitations or never running out of server space

for critical backups.)

What the product has done for you personally

Why you believe everyone would want the product

Be careful not to oversell the product or people will smell the sales

pitch a mile away and won’t feel it is genuine. The more personal it

seems, and the more you relate to them what it has done for you, the

more people will want to buy it.

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Pre-Qualifying Participants

Something you may want to do if your webinar is very limited is to prescreen

potential attendees to be sure they understand the product you

are presenting, its basic features and its price. You don’t want valuable

webinar spots being taken by people who would have absolutely no

interest in the product you’re selling or wouldn’t be able to afford it

even if they were.

Thus, before your signup form, you might want to include a short

survey asking people questions that pre-qualify them for your webinar.

Some example questions for a weigh loss webinar might include:

Are you interested in losing 50, 75, even 100 pounds or more in

the next six months?

Have you tried other weight loss products and failed?

Are you sick of weight loss systems that try to charge you a

monthly fee on and on, yet they never work?

If you could pay a one-time fee of just $497 to lose all the weight

you want, and be guaranteed success, would you be interested?

This will ensure participants are both interested and willing to pay the

cost of the product.

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Conclusion

Webinars can be extremely profitable if care is taken with the setup,

presentation, and pitch. Remember that they are best used for pitching

high-value products that pay a larger commission in order to take

advantage of the limited nature of most webinar software.

Remember, you can continue making money long after your webinar

has ended by allowing others to view the recording of it. But don’t

forget that your webinar’s effectiveness will diminish significantly if you

only offer a standard video stream or download of your broadcast.

Instead, consider using one of the automated webinar systems that

make your broadcast seem like a live event. This will increase urgency

and ensure that more people will view your recorded webinar and take

action, too.

I wish you the best of luck with your webinars, and I hope you find wild

success with all your future webinars!

Good luck!

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