WBS Magazine - Issue 4

ISSUE
Unique
with
Phoenix
: Impact of
PODCAST
Products
Promotioal
W B S M A G A Z I N E
I S S U E 4 | 2 0 1 7
In this Issue
FEATURED: EMMA MURNANE
SOCIAL MEDIA
ATWHOLESALE2U
ESSENTIALS
with The Social Secret
HOW EMOTIONAL
DO YOU HAVE TOO MANY
HEALTH BOOST
BONUS
BROWSERS OPEN?
with Carolyn King
BUSINESS
Podcast Library
Book Review
Recipe
Carrot
Hilke's
Recipe
Cake
W B S O C I E T Y . C O M
Photo: Eleanor Conduit Photography
Inside

I S S U E 4 | W B S M A G A Z I N E
NOTE
FROM
CAZZ
Welcome to the magazine that supports &
promotes women in business.
This issue is jam-packed with articles and tips
from an array of female entrepreneurs on topics
that are interesting, fun and will help you grow -
whether you are an experienced business owner
or just thinking about starting up.
WBS is focused on not only just promoting &
supporting your business - we want to help you
grow your business by empowering you with
knowledge. Information is so important, and
with this magazine, our podcast, our events and
our website, we constantly pushing forwards to
give our members the tools to reach the stars.
WBS would like to thank all our members for
contributing to this magazine. It wouldn't be
possible without all of you. A special thank you
to our major sponsor, Bookit Bookkeeping, and
to every one of you who have supported WBS
over the last 5 years!
WBS Founder & CEO Cazzandra Bell
Editors The Upright Man & Cazzandra Bell
Contributors Liz Thompson, Ema Borg, Maree
Sortino, Carolyn King, Christina, Leanne
Vandeligt, Velda Taylor-Chan, Hilke
Legenhausen & Pilar Rodriguez
WBS Photographers
Eleanor Conduit
Dewinta Dandot Photography
Amazing You Portraits
Inspired Portraits
Karm Photography
CLICK TO SUBSCRIBE!

IN THIS ISSUE:
Cover story 19
1 1
2 3
4 5
U S I N E S S
B
WAYS TO BUILD A BETTER BRAND
7
MEDIA ESSENTIALS
SOCIAL
YOU HAVE TOO MANY BROWSERS OPEN?
DO
3 EMOTIONAL HEALTH BOOST BUSINESS
4 HOW
WELL BEING TIPS
4 3
THE LIFESTYLE SOLUTION
5 0
H E A L T H & W E L L B E I N G
Social Pages 61
5 3
CARROT CAKE RECIPE
2 9
TIME TO SHOP
G I F T I D E A S
7 3
6 5
NOTICEBOARD
BUSINESS WOMAN OF THE MONTH
M E M B E R S A R E A
Contributors 4
3 9
0 7
4 2
0 9
1 0
I S C E L L A N O U S
M
TOP TIPS
MONTHLY
OF THE MONTH
QUOTE
A WBS MEMBER
BECOME
READING
RECOMMENDED
REVIEW
BOOK
Podcast Library 54
BONUS: THIS MAGAZINE CONTAINS
P O D C A S T S | R E C I P E | B O O K R E V I E W

LIZ THOMPSON//CALIBA
Liz Thompson, owner of Caliba – Design + Branding,
is passionate about all things design. Her clients
range from International corporates to startups. She
loves working with like minded business owners who
are striving to stand out and attract their ideal
clientele. as well as creating ongoing graphic design
work for marketing.
EMA BORG//UNIQUE PHOENIX
Ema's mission is to support strong, brave women
rise up from within. Ema runs a 2 day Course -
The Deeper Love Formula to help you fully take
charge of your life, career, relationships, get
unstuck and pioneer the path you want and
need.
MAREE SORTINO//THE SOCIAL
SECRET
Maree has a strong marketing and communications
background and has spent the last few years in
training roles. Specifically, she’s been assisting new
business owners build the knowledge and skills that
they require to run their businesses effectively. Those
that meet Maree will tell you she’s super organised,
passionate, patient, extremely personable and easy
to work with.
Enquire today about the various services The Social
Secret offers and how Maree and her team can help
your small business stand out amongst the crowd.
C O N T R I B U T O R S

T A L E N T E D WBS MEMBERS
CAROLYN KING // EMPOWERKIN
KINESIOLOGY
Carolyn is a Kinesiologist and business owner of
EmpowerKin Kinesiology, speaker and workshop
facilitator and author of Empowered Happiness -
Discovering Bliss Beyond Depression. She has studied a
variety of different Kinesiology techniques including
Professional Kinesiology Practitioner, Brain Gym, LEAP
and Primitive Reflexes and continues to study different
modalities. She is a student of life and is continues to
read and learn about new things.
CHRISTINA//BOEA
After training in Aromatherapy and using
essential oils everyday the passion grew to create
natural skincare for the family. Often
my creative thoughts come from moments of time
out exploring beautiful coastal seas or the bush
here in the Blue Mountains, a favourite saying for
me, “Sea Air the best Aromatherapy” don’t forget
to take time out and recharge your mind. It’s
important to be positive about your dreams and
believe in your product.
LEANNE VANDELIGT//UPLIFT
HEALTH & FITNESS COACHING
Leanne is a health coach, personal trainer,
weight loss consultant. Her support and coaching
is for busy women who want the support of a
highly qualified health & fitness coach to reach
their goals
Want to
be a contributor?
You need to be a WBS
Member : wbsociety.com
submit your work
cazz@wbsociety.com

B E C O M E A CONTRIBUTOR!
HILKE LEGENHAUSEN//HILKE'S
HEALTH
My background is in Acupuncture, Nutritional Therapy,
Coaching and other remedial therapies, as well as
Primary Teaching.
I am a body confidence specialist. As a holistic health
coach, I help stressed out women remove those
frustrating extra kilos, recharge their energy and feel
more confident in their body. My passion is seeing
VELDA TAYLOR-CHAN//ALMOND
TREE DESIGNS
women feel more powerful and in control of their body.
I own an online shop called Almond Tree Designs,
which specialises in wall art and gifts. I grew up in New
Zealand, spent some time living in London, and then
moved to Melbourne with my husband and two boys. I
was a chartered accountant in a past life.
At Almond Tree Designs we design and make a huge
range of personalised and handcrafted paper art
frames and inspirational prints. We also have a small
range of stationery and homewares that is gradually
expanding.
PILAR
RODRIGUEZ//SOOOBEAUTIFUL
Hi, my name is Pili, I am a qualified Massage Therapist I
believe that in life all we really want is to FEEL GOOD.
With this in mind SoooBeautiful was born.
SoooBeautiful is focused on making high-quality Skin
Care Products & Aromatherapy Products for your home
and we strive to providing the best service to achieve
customer satisfaction - we will do everything we can to
meet your expectations.
Want to
be a contributor?
You need to be a WBS
Member: wbsociety.com
submit your work
cazz@wbsociety.com

"
01
of the Month
Q U O T E

I S U R V I V E D
B E C A U S E
T H E F I R E
I N S I D E M E
B U R N E D
B R I G H T E R
T H A N T H E
F I R E
A R O U N D M E

Recommended
top
Reading
1 .
SECRETS OF THE NLP
MASTERS
3
'The Secrets of the NLP Masters' reveals
the 50 things you need to know to excel
in the workplace and out of it, just as if
you were an NLP expert. Some will
surprise you, and all will inspire you.
Put these 50 simple strategies together
and you have a recipe for success, a
proven formula that will unlock the
secrets and uncover your potential.
Reference: google books
2 .
WORDS THAT SELL
Looking for a better way to say
"authentic?" Words That Sell gives you
57 alternatives. How about "appealing?"
Take your pick from 76 synonyms. You'll
even find more than 100 variations on
"exciting." Fully updated and expanded,
this edition of the copywriting classic is
packed with inspiration-on-demand for
busy professionals who need to win
customers - by mail, online, or in
person. Reference: Amazon.
3 .
PEAK
This book explores how Conley's
company "the second largest
boutique hotelier in the world"
overcame the storm that hit the
travel industry by applying
Maslow's theory to what Conley
identifies as the key Relationship
Truths in business with Employees,
Customers and Investors.
| W B S M A G A Z I N E
Check out more of the WBS Business Library
P A G E 9

BOOK
REVIEW
Title: No Qualification, No Excuses
Written by: SAMANTHA JANSEN
Publisher: SJ Publishing 2018
Pages: 108
Price,: $27.95 AUD
Samantha Jansen is an Australian
author, business woman, self
confessed lover of social media and
sort after public speaker.
no excuses
5 STARS
no Qualifications
How to build a successful business, even when
the odds are against you.
Click to GET YOUR COPY
This is an easy read with a big impact.
It's not every day when you read a business book
that shares one's journey with not only the highs
but the lows. Samantha demonstrates by sharing
her own journey, the lessons that she learned in
the process of becoming an entrepreneur. She
demonstrates how to embrace setbacks as they
will become the foundation to help you grow and
succeed.
Samantha talks about topics from marketing and
sales systems to money mindset.
Samantha's journey began when she decided that
the corporate world was no longer for her and
that it was time to trust herself and take the risk
and challenge head-on despite having all odds
against her.
Samantha is bold and has become an influencer
in her industry. Her impact on her industry has
been due to hard work, dedication, and passion
for helping others succeed.
This book is a must-read for an entrepreneur as it
touches on so many subjects that affect business
owners.
This book will become a reference for you in your
business journey.
B O O K R E V I E W | W B S O C I E T Y . C O M

7 W A Y S
B E T T E R
B R A N D
with Liz Thompson from Caliba- Design & Branding
T O
B U I L D
A
| W B S M A G A Z I N E
P A G E 1 1

L E T ' S T A L K
L I Z T H O M P S O N F R O M C A L I B A
B R A N D I N G
So Branding? What does that
mean? What is the difference
between a logo and a brand?
Brand and logo are closely intertwined
and having a strong graphic presence
can help tick a few boxes to becoming
an overall great brand.
Brand is the perceived emotional
corporate image as a whole. It’s the
sum of all impressions, interactions,
service, attributes and knowledge of
the business.
Logo defines your business is the
simplest form. It’s the visual shorthand
that expresses the businesses essence
in a graphic form. Identity is the visual
aspects that form a part of your overall
brand.
A recognizable and loved brand is one
of the most valuable assets a company
owns. 65% of consumers prefer to buy
new products from brands familiar to
them. As a small business, you may be
competing against big brands with
devoted customers. That’s why you
have to find ways to differentiate–with
a solid brand building process of your
own. Your brand is defined by a
customer's overall perception of your
business.

B E B O L D
7 W A Y S T O B U I L D A B E T T E R B R A N D
A successful brand has to be consistent in
communication and experience, across
many applications:
Environment (storefront or office)
Print, signage, packaging
Website & online advertising
Social media & content marketing
Sales & customer service
Now, brand building being simple? The
truth is: it doesn’t happen overnight…or
even in a few months.
Brand building is definitely a process.
However, the ongoing effort will result
in establishing long-term relationships
with your customers. This can mean an
increase in sales, more projects, word-
of-mouth referrals, and advocacy for
your products or services.
The following are 7 steps I have put
together to help your business or
personal brand gain a more loyal
following and a better connection to
your relevant consumers or clients.
So, where do we begin?
Use these 7 steps as guidelines
on how to
build a successful
brand!

A U D I E N C E
S T E P 1 : D E T E R M I N E
Y O U R B R A N D ’ S
T A R G E T A U D I E N C E
I can’t stress enough how important
this is. The foundation for building
your brand is to determine the
targeted audience that you’ll be
focusing on.
Marie Faleo once said, if you’re
talking to everyone, you’re talking to
no one.
Get specific. Figure out detailed
behaviors and lifestyle of your
consumers.
I’ll explain with a few brief examples:
single mums who work from home
tech-savvy early adopters
college students studying abroad
executive recruiting professionals
When brand building, keep in mind
who exactly you are trying to reach.
You'll tailor your mission and
message to meet their needs.
Solidify a picture of your consumers,
then create a brand identity that they
can understand and relate to.
B R A N D I N G M I S S I O N
S T A T E M E N T
Before you can build a brand that your
target audience trusts, you need to know
what value your business provides.
The mission statement basically defines a
purpose for existing. It will inform every
other aspect of your brand building.
Everything from your logo to your tagline,
voice, message, and personality should
reflect that mission.
M I S S I O NS T E P 2 : D E F I N E A
We all know the Nike tagline: Just Do It.
But do you know their mission statement?
Nike’s mission is: “To bring inspiration and
innovation to every athlete in the world“.
You can see the Nike mission everywhere.
They focus on all types of athletes using
Nike products to be their best self.
Nike goes even further with their mission,
by adding a footnote to the statement: “If
you have a body, you are an athlete“. Think
about how wide their target audience
becomes with a disclaimer like that!
The company has built up such a
reputation and brand following, that they
are able to increase their target to
accommodate every “body”.
Start small with your branding, and
remember to focus on your target niche
audience first.
With time, your brand loyalty may grow
enough to expand your reach.

N I C H E
B E N E F I T S
S T E P 3 : R E S E A R C H
B R A N D S W I T H I N Y O U R
I N D U S T R Y N I C H E .
You should never imitate exactly what
the big brands are doing in your
industry. But, you should be aware of
what they do well (or where they fail).
The goal is to differentiate from the
competition. Convince a customer to
purchase from you over
Research your main competitors or
benchmarks. Study how they have
effectively, and ineffectively built
their brand.
Are they consistent with their
message and visual identity across
channels?
What is the quality of their products
or services?
Do they have customer reviews you
can read or social mentions about
them?
S T E P 4 : O U T L I N E T H E
K E Y Q U A L I T I E S &
B E N E F I T S Y O U R
B R A N D O F F E R S .
There will always be brands with bigger
budgets and more resources to command
their industry.
Your products, services, and benefits
belong solely to you.
You have to delve down deep and figure
out what you offer, that no one else is
offering.
Focus on the qualities and benefits that
make your company unique It could be
more authentic and transparent customer
service, a better way to support
productivity, or helping save money with a
more affordable option.
Assuming you know exactly who your
target audience is (see Step 1), give them a
reason to choose your brand over another.
Apple is obviously not just another
computer company. One of their key
qualities is the clean design, and a key
benefit is ease of use. From unique
packaging to their announcement events,
Apple always reminds customers that its
products can be used right out of the box.

T A G L I N E
V O I C E
S T E P 5 : C R E A T E A
G R E A T B R A N D L O G O &
T A G L I N E .
The most basic (and arguably the
most important piece) of brand
building, is the creation of your
company logo and tagline.
This graphic will appear on everything
that relates to your small business. It
will become your calling card and the
visual recognition of your promise.
Be willing to invest the time and
money to create something
exceptional.
You’ll be putting the logo on
everything, to reinforce visual identity
of your brand. Hire a professional
designer or creative agency with
branding and identity design
experience, to help you build your
brand. Their expertise will ensure
that you get a unique and timeless
mark for your business. A designer
can also develop brand guidelines, to
ensure consistency for any future
application of the logo and associated
color palette.
Also don’t be afraid to rebrand your
business if you find that your current
brand is not inline with your target
market. Karen has just undergone a
whole rebrand with her business and
here are some more famous examples
S T E P 6 : F O R M Y O U R
B R A N D ’ S B U S I N E S S
V O I C E .
Your voice is dependent on your company
mission, audience, and industry.
It’s how you communicate with your customers,
and how they respond to you.
A business voice could be:
professional
friendly
service-oriented
promotional
conversational
informative, etc.
There are endless adjectives and possibilities.
Choose a brand voice that makes sense and
resonates with your target customers
Now you have chosen your business voice, your
message should be intricately associated with
your brand, and conveyed in 1-2 sentences.
It goes beyond your logo and tagline to define
the key aspects of who you are, what you offer,
and why people should care.
A brand message is an opportunity to
communicate on a human level, making a
direct emotional connection with your
consumers. What this means, is that the
language you use should be understood
immediately while striking an emotional chord.
Make it simple and clear.
Most importantly: when crafting a message,
address not what your product can do…but
why it is important to your customer.
Exercise
Graphic design, I design logo’s and marketing
materials, I help businesses to be recognised
through effective branding.

W R A P U P
I N T E G R A T E
S T E P 7 : I N T E G R A T E
Y O U R B R A N D I N T O
E V E R Y A S P E C T O F
Y O U R B U S I N E S S .
The brand building never stops.
Your brand should be visible and
reflected in everything that your
customer sees (and doesn’t see).
If a client walks into your office,
your brand should be on display
both in the environment and with
personal interactions.
Anything tangible–from business
cards to advertisements, to
packaging–needs the stamp of your
logo.
When you design your website:
incorporate your voice, message,
and personality into content.
Profile pages for social media
networks should be branded
visually, and with your chosen
voice for engagement.
A solid brand building process can
transform your business from a small
player into a successful competitor.
You’ll discover that your customers will
develop a deeper level of trust for your
brand, and be more likely to purchase what
you are selling.
Develop a consistent message and visual
identity to reinforce your mission.
Integrate your brand into every aspect of
customer experience: from your storefront,
to your website, to your personal
interactions!
Build an effective small business brand
strategy, and tell your story.
Unless you decide to change your
brand into something that is more
effective based on measured
consumer response, consistency is
key.
Once you have built a brand that
works for your small business, you
(and your employees) are the best
advocates to market your brand.

E A T U R I N G B U S I N E S S W O M A N O F T H E M O N T H
F
M M A M U R N A N E F R O M A T W H O L E S A L E 2 U
E
m m a i s t h e f o u n d e r o f
E
t w h o l e s a l e 2 u e s t . 2 0 1 0
a
m m a h a s b e e n a g u e s t s p e a k e r
E
t a W B S N e t w o r k i n g E v e n t &
a
a s i n t e r v i e w e d o n t h e W B S
w
o d c a s t .
P
N e v e r l e t s u c c e s s g e t t o y o u r
"
e a d a n d n e v e r l e t f a i l u r e g e t t o
h
O V E R S T O R Y
C
f e a t u r i n g E m m a M u r n a n e
Photo: Eleanor Conduit Photography
"Learn from mistakes, see them as a
way to grow and develop. Never give up
and always give a challenge ago” -
Emma
y o u r h e a r t " - E m m a
P A G E 1 9 | W B S M A G A Z I N E
C O V E R S T O R Y | W B S O C I E T Y . C O M

How she did it?
After completing my accounting degree and with
my father’s glowing approval, with his dreams of
me following in his footsteps, I decided to travel
and work in the UK. I explored Europe for a
whole year before becoming homesick. Once
back, things happened rather fast. I met my
hubby, got married, became pregnant (on my
honeymoon), got a bulldog and built a house.
After starting a family I decided that climbing
the corporate ladder wasn’t for me as I wanted
to be home with my kids. I needed to find an
income to allow this, hence atwholesale2u was
born. It started off as an eBay business; I became
a power seller within 3 months and loved it. I
definitely fell into printing and discovered I had
a creative gene that I certainly wanted to tap
into. We have been growing and evolving since
2010. Upon research, we discovered sublimation
printing. We loved the end result. Printing on
products that gave such a bright vibrant result
was exciting.
W I T H E M M A M U R N A N E
We are home based. My husband reluctantly
gave up his precious garage and it was
converted into our workshop and when I say
workshop I mean a climate controlled,
insulated working environment with its own
dedicated internet lines and power supply, all
set up in what was originally a garage. Having
said that, being home-based can carry a stigma
as opposed to working in large commercial
premises, but it keeps our overheads to a
minimum and results in us being able to pass
savings on to our customers. It also allows us
to keep flexible hours to meet urgent jobs and
short turn around deadlines. We pride
ourselves on being able to work with local
businesses and startup companies to fulfill
their dreams and get their brand out into the
marketplace.
Yes, I have dreams of moving to a large
commercial facility one day, but for now, I
happy commuting the 20 feet to work every
day.
“I decided that climbing the corporate ladder wasn’t for me”
C O V E R S T O R Y | W B S O C I E T Y . C O M

Interview
W I T H E M M A M U R N A N E
Atwholesale2u covers a
wide range of products
and printing. We can
do personalised one off
products or can do a
run of 100+. The
options are endless.
We print in-house
using sublimation
printing as well as
traditional vinyl cad
cut and heat transfer
printing. We have
added new products to
our range - banners,
posters and car
wrapping thanks to
our new printers that
can print 5 times
faster.
What’s the best advice you
have received in business that
you wish to pass on to our
readers?
Never let success get to your
head and never let failure get
to your heart. When feeling
stressed and overwhelmed.
Stop and always remember
that a good night’s sleep can
help you find answers and see
things in a different light. This
is usually a positive light.
What is one thing you have you
learned as a small business
owner that has served you well
over the years?
Learn from mistakes, see them
as a way to grow and develop.
Never give up and always give a
challenge ago.
Are there any resources or tools
you’d like to share with other small
business owners that have helped
you run your business?
Tools I can’t live without…
Recently I discovered Google
Drive… allows you to have a drive
which can be accessed from your
iPad, iPhone and laptop. Handy for
quotes and templates.
Ripl & Quik – Iphone apps for
creating videos and posts for social
media.
What is your favourite
inspirational quote?
It's a great day to start
something BIG"
"It's a great day
to start
something BIG"
What does being a business
owner mean to you?
It’s Freedom, no travelling in
peak hour traffic, always
being available for family
and friends. I can work the
hours that I want to work
and when I want to work.
Have you had to make
any sacrifices whilst running
your business?
Biggest sacrifice is not having
holidays, this is about to
change. We have finally gotten
organised and booked a cruise
to Vanuatu. I can’t wait to have
some R&R, plus plenty of
family time with hubby and
kids.
What makes you happy?
I love seeing the faces of
customers when they pick up
their products and they love
what we have produced. It
gives me the thrill to see that
excitement and joy.
P A G E 2 1 | W B S M A G A Z I N E

LISTEN HERE!
INTERVIEW WITH EMMA MURNANE FROM ATWHOLESALE2U
Click to listen!
VISIT ATWHOLESALE2U HERE
WWW.ATWHOLESALE2U.COM.AU

SOCIAL
MEDIA
ESSENTIALS
B Y T H E S O C I A L S E C R E T

As a social media nerd (yes, I actually do call myself
that), I sometimes find myself confronted with
business owners who tell me their Facebook or
Instagram horror stories. They’ve enlisted help along
their business journey and it just hasn’t worked out
for them. They’ve been burnt and they’ve lost trust.
And as we know, TRUST is crucial for any business.
As the famous Zig Ziglar once said “If people like
you, they’ll listen to you. But if they trust you,
they’ll do business with you.”
It got me thinking! If you, as a business owner is
looking for help with social media, what are the top
things you should be considering when looking for
that right person to take your business to the next
level.
P A G E 2 4 | W B S M A G A Z I N E

Let's Start!
TOP THINGS YOU SHOULD BE
CONSIDERING WHEN LOOKING FOR THAT
RIGHT PERSON TO TAKE YOUR BUSINESS
TO THE NEXT LEVEL.
Experience
1. Look at their experience: There are
LOTS of people who claim themselves to
be social media experts but when they say
‘experts’ all they really mean is that they
use Facebook or Instagram a lot! Make
sure whoever you enlist to assist you has
the proper credentials! Specifically,
someone who has worked in Marketing,
Communications, Advertising or Business
and who understands consumer behaviour
and what might drive purchasing decisions.
2. Do they have their own social media
page for their business? I recently met
someone who was promoting herself as a
Social Media Strategist. She had a website
but no social media presence herself. In a
discussion with her, I asked why this was
the case. She replied, “I’m too busy so tell
my clients I’d rather spend my time
concentrating on their work rather than my
own.” Sorry, but what a cop out! In this
business, you need to practice what you
preach. You need to show clients (or
potential clients), what your results look
like! I find this to be such a big part of my
role. I am completely transparent. Happy
to go into my reporting and show them
exactly what my reach and engagement
levels look like!
"Practice what you
preach"
S O C I A L M E D I A E S S E N T I A L S | W B S O C I E T Y . C O M

Testimonals
THE SOCIAL SECRET
3. Testimonials: Facebook or Google
reviews can really come in handy when
looking for someone to help you with your
social media. You want to trust that your
business is in safe hands (there comes that
word ‘TRUST’ again). Read the
testimonials that others have left or even
better, ask to speak to a client of theirs.
Strategy
4. They tailor a strategy to your brand:
There is no ‘one size fits all’ approach
when it comes to social media. This is one
of the main reasons The Social Secret
offers one on one training. Every business
is different, therefore every approach
needs to be different. What works for one
business may not necessarily work for
another. Ensure you’re getting that
tailored approach.

"You get what
you pay for"
20% off
OFFER
FOR WBS
MEMBERS
5. Don’t just go for the cheapest option:
You get what you pay for….remember
that! If you’ve found someone that’s a
great fit and they happen to be the
cheapest then that’s amazing – hire them
pronto! But that’s rare. It’s important that
the person you use to manage or advise
you on your social media strategy be
someone you feel comfortable with.
Someone you feel you can build a good
rapport with and someone who seems to be
asking the right questions! We all have
that gut instinct so use it in this instance!
And if it means you’re paying a few extra
dollars for it, it’s much better to have paid
a little extra knowing you’re getting
results than wasting money on a cheaper
service that gets you nothing.
Social Media Training Packages LIMITED
TIME. Book a one on one session and
save $60!
Connect:
maree@thesocialsecret.com.au
www.thesocialsecret.com.au
www.facebook.com/thesocialsecretmelbourne
The Social Secret was born out of a need
for me to want to make a difference to the
lives of small business owners. I love
helping people! It’s where I draw my
energy from. That satisfaction I get from
knowing a small business is doing well as
a direct result of something I’ve assisted
with, feels amazing. I’d love to help you
learn more about the big, wonderful world
of social media so feel free to touch base
for a chat!
Happy socialising,
Maree Sortino
P A G E 2 7 | W B S M A G A Z I N E

W B S M A G A Z I N E | I S S U E 4
Enjoying this
Magazine?
Click to subscribe for
your monthly edition
in your inbox!

TIME TO
SHOP

1
EVEN BATMAN HAS TO
DO THE DISHES TEA
TOWEL $27.95
http://www.almondtreeframes.com.au
/even-batman-has-to-do-the-dishestea-towel/
SHOP
YOUR
STYLE
with
2
MAN CAVE CHALKBOARD
PRINT (8"X10")
$22.00
http://www.almondtreeframes.com.au
/man-cave-chalkboard-print-8x10/
3
BELIEVE AND DREAM
THAT ANYTHING IS
POSSIBLE UNICORN
GOLD FOIL WALL ART
PRINT
$29.95
4
IT TAKES A BIG HEART
TEACHER APPRECIATION
WALL ART PRINT
(8"X10")
$22.00
http://www.almondtreeframes.com.au
/believe-and-dream-that-anything-ispossible-unicorn-gold-foil-wall-artprint/
http://www.almondtreeframes.com.au
/it-takes-a-big-heart-teacherappreciation-wall-art-print-8x10/
G I F T I D E A S | W B S O C I E T Y . C O M

POPULAR
PICK
LEMONGRASS REED DIFFUSER
by Sooobeautiful
SoooBeautiful also makes a
range of natural Skin Care
Products suitable for all Skin
types, also Aromatherapy
Products with added essential
oils and high quality fragrant
oils for your home.
LEMONGRASS REED
DIFFUSER
Long lasting 100ml
Price: $15.00
4 5 V I S I T T H E
S O O O B E A U T I F U L
S T O R E
sooobeautiful.com/shop
P A G E 3 1 | W B S M A G A Z I N E

55% off
sale
EXCLUSIVE
Special Christmas OFFER
ONLY for WBS MEMBERS
- 55% off checkout with
1GiftWorld
SHOP HERE:
www.1giftworld.com.au
APPLY your SPECIAL
coupon code at
CHECKOUT: wbs
1giftworld.com.au
MEMBER SALE ENDS 31st
of December
www.1giftworld.com.au

HOLISTIC NATURAL
SKINCARE AUSTRALIA
Eucalyptus essential oil is a natural antiseptic because of its germicidal quality,
eucalyptus oil is used for healing wounds, ulcers, burns, cuts, abrasionsand sores. It is also an
aromatherapy
effective salve for insect bites and stings for soothing the affected area, it also protects the open
wound or irritated area from developing infections from microbial activity and exposure to air, you
can use this natural oil in cleaning and a remedy for the sniffles.
Vegan Lip
Balm contains
this beautiful
Essential oil.
$12
Boea's
Organic
Facial
Serum.
$24
Vetiver Essential oil has a deep earthy
fragrance, the roots of the plant are used to
distil the essential oil, nourishing and
moisturising to the skin great for dryness, the
scent of mother earth
Sandalwood essential oil has a woody,
sweet, exotic scent and is a calming and
harmonising oil, it also is great for
dehydrated skin
P A G E 3 3 | W B S M A G A Z I N E

HOW EMOTIONAL
HEALTH BOOSTS
BUSINESS
BY EMA BORG
UNIQUE PHOENIX
What is Emotional Health?
It is simply having emotional
awareness, and being able to lead
through your emotions completely.
It is not, Ignoring, pushing down or
releasing your emotions.
It is, Allowing, learning, growing
through, being fully responsible for
your emotions.
Why is it important in Business?
Whether you are in business for
yourself or you are working with
others, Emotional Health impacts
every part of your life. You know
those moments of procrastination
when you feel like you can’t make the
choice. It is also important at this
point to mention the difference
between seeking counsel, advice and
new information as part of your
decision making process or making
choices solely based on others
opinion.
The second means there is a
disconnection to your internal
compass, spirit level – your gut
instinct, your heart.
Your emotions are completely
body focused, it is only when the
mind takes over that doubt, inner
(false) critic and inability to
support, or make clear, choices
happens.
Have you had these moments, can
you think of times when you felt
like this? Emotional, body
awareness is one simple practice
that can clear away all the
confusion and help you
continually move forward, grow
and always be seeking help where
you need, no longer held( almost
captive) inside your thoughts.
There is a freedom in being able
to own how you are feeling,
listening to it and then following
the direction that the emotion
leads you. When you make a
choice from this inside place,
whatever challenges come up you
will look for a solution rather than
a place to lay blame, because the
choice you made will be yours.
The other and perhaps the most
important positive that it brings is
who you choose to spend your
time with, who you choose to
work with, and who you attract
into your life.
O C
P A G E 3 4
| W B S M A G A Z I N E

Doing the inner work first
and raising your emotional
intelligence gives you a
business edge. You will
become more aware of who
will be best in your life, who
you want to work with and
most importantly you will
constantly attract the right
people for you to connect
with.
Your time is precious and the
more time you spend
connected to your heart,
your compass, the more you
will always get what you
need.
The difference between Heart
vs Head Choices
Let’s first understand the
purpose of the mind and the
body. Your body is the
connector – you’ve heard the
term ‘muscle memory’ – when
you begin to make a physical
change your body is learning a
new way to feel and function.
So just like muscle memory,
your body holds all your
emotions both negative and
positive. Your brain holds all
the stories, the body holds all
the emotions. The brain is just
doing what the body tells it to.
The brain simply does what it
is told, it cannot tell the
difference between what is
real and what is imagined. The
body knows what is real.
The mind is the map and the
body is the compass - follow
the compass.
Head choices will always feel
like a battle, and can feel
like you don’t have a choice.
This is where procrastination
loves to live. Described best
as ‘thinking your way through
life’. Your head can create
anything you choose and the
mind actually cannot
distinguish between fact, or
fantasy, real or imagined.
Therefore thinking your way
through life can have a
negative impact. Head to
Heart means that your
choices won’t feel natural to
you, and will leave you
feeling detached,
disconnected to your own
life.
Complication creates
confusion
Heart choices always feel
simple and you will always
be able to see many options
within this choice of living.
This is where clarity loves to
live. Described best as
‘feeling your way through
life’. Heart to head brings the
greatest clarity, because
when you make a choice that
has come from your heart
you will simply, feel good.
Even if fear or shame is
present, moving forward will
feel simple and clear. Once
your heart chooses then you
can ask your mind to create
the action/path needed. The
mind will create

DELIBERATE
SIMPLICITY =
RADIANTLY
THRIVING
How to take a simple step to emotional
awareness?
You need to get connected to your
body and this means you will need to
have some slow down time. Meditation,
yoga, breathing body scan or going for
a run or walk by yourself. All of these
activities have a common thread of
body awareness, this is key to
beginning to become more emotionally
aware. You feel before you think so
listening to your body is key.
Meditation, yoga or walk/running are a
personal preference to which you
choose. I will walk you through the
breathing body scan practice as this is
simple and can be done virtually
anywhere, by anyone.
• First find a comfortable place to sit
where you will not be disturbed for
about 5 mins. Close your eyes and take
2/3 deeps breathes, you are aiming to
fill your belly right up to your collar
bone. With each breathe you will relax
into your seated or lying position more
deeply.
• Go back to a normal breath, easy and
natural with awareness to focusing on
this during the next step. Following
your natural breath as you move
between areas, you may need to take a
few breaths in one area to obtain more
awareness. There is no right or wrong.
• Being at your toes, focus how they
are feeling, just noticing, this is not for
you to judge or find a story that relates
to why the area of your body is feeling
this way. Simply noticing, being
present with how the area is feeling.
• Then move to your ankles, calves,
knees, thighs…
• At your hips please take a deep
breath, slowly in and out
• Then move up to your stomach, lower
back, ribs, mid back, chest, shoulders,
biceps, forearms, wrists, fingers, back
to neck, now your face and forehead.
• Lastly take a final take 2/3 full
breaths in, slowly open your eyes and
take a few moments to think about
what you noticed. Did some areas feel
tighter than others? Remember this is
not about judgement, just more
awareness.
| W B S M A G A Z I N E
P A G E 3 6

EVERY HUMAN HAS
FOUR ENDOWMENTS
- SELF AWARENESS,
CONSCIENCE,
INDEPENDENT WILL
AND CREATIVE
IMAGINATION.
THESE GIVE US THE
ULTIMATE HUMAN
FREEDOM... THE
POWER TO CHOOSE,
TO RESPOND, TO
CHANGE. STEPHEN
COVEY
Connect
www.emaborg.com
https://www.facebook.com
/facilitatingempowerment/
Now you can add this awareness to
when you meet someone new that you
think you want to work with or making
an important decision in your business.
Focus of what the body is telling you.
How does your body feel, any
tightness, is your gut sending signals?
Does your body feel good, warm and
calm. Even being nervous can be a
wonderful sign of how important this
connection is and you can use this to
stay present and focused.
This is a worthwhile process that takes
time. I work with clients over 3 months
to create this awareness which then
ripples into clear relationship
communication, to help each one to
achieve consistent, strong emotional
health.
I believe that emotional health needs
to be our No.1 priority. All things
begin to flow from having a strong
foundation of good emotional health. It
simplifies life in all areas.
If this has highlighted to you that you
need to do the inner work, please
connect with me and we will get
started on your road to total freedom
through Emotional Health.

podcast
Interview with Ema Borg from Unique Phoenix
Click to Listen
How to boost
your emotional
Health
Visit www.emaborg.com

BUSINESS
TIPS
by WBS Members
1
TYPE A COPYWRITING
1. Always write for your audience first. It’s
about them, not you.
2. Ask yourself: ‘What am I really selling?’
Hint: it’s not your actual goods or service.
3. Be consistent. This applies to everything
from your branding to your tone-of-voice –
and, of course, the quality of your work.
4. You can do anything, but not everything.
Outsource the non-essential elements of
your business, and find experts to help with
tech, bookkeeping and other scary tasks.
5. Be yourself, even if you’re an absolute
weirdo. ESPECIALLY if you’re an absolute
weirdo. That’s what will set you apart from
competitors.
2
EMPOWER BEYOND
1. Network and build relationships
2. Have a plan and targets and stay focused
3. Know your numbers
4. Surround yourself with supportive people
5 Take action even when the fear is there
6. Always look at improving and getting
better at what you do.
7. Keep that passion for business alive
P A G E 3 9 | W B S M A G A Z I N E

3
ARTZ COLLECTIVE
1. Be your brand
2. Get support- Know who your dream clients
are.
3. Be kind
4. It’s a tough world out there.
5. Smile. Even when you really, really don’t
want to. You could just make someone’s day.
# b e y o u r b r a n d
4
UPLIFT HEALTH &
FITNESS COACHING
1. Morning routines that make you feel
good are key to start your day off well
2. Write down intentions daily
3. Use nature as often as you can
4. Do the inner work – read, learn, listen to
be inspired and recognise gaps
5. Sleep & rest when you need clarity and
focus.
6. Journal any thoughts you have any time,
anywhere.
B U S I N E S S T I P S | W B S O C I E T Y . C O M

5
HOPSCOTCH &
HARMONY - CHILD,
TEEN AND ADULT
PSYCHOLOGY
1. Learn from those who are a few years
ahead in their business of where you want
to be in yours. This may see you join a
mastermind group or invest in a business
coach.
WBS Tip!
2. Plan, plan, plan. Quarterly plans
addressing the various aspects of your
business keep you focused and help you
Listen to those who have been there and done that. They
have wealth of knowledge and can help you move forward
in business faster.
get the important things done without
unintentionally neglecting any area of your
business.
3. Consult with your team and get their buy-
Want to
share your
tips?
are the one who will be there for the
you
haul. Make decisions based on what
long
want. you
Step outside your comfort zone. This is
4.
the learning and growth happens.
where
if you venture too far away from
However,
comfort zone you will reach a place of
your
in, but ultimately this is your business and
First you need to be a WBS Member so sign up here :
www.wbsociety.com and then email your tip to
cazz@wbsociety.com
reflect often.
panic and overwhelm – so take care and
5. Dream big – you just never know what
might happen.
P A G E 4 1 | W B S M A G A Z I N E

on over to
Head
to learn more
wbsociety.com
Womens Business
the
Society
SUCCESS
ACHIEVING
TOGETHER!
WANT TO BE A
WBS MEMBER?
Just some of the Member
Benefits
1. Join the Business directory
2. Be a guest writer for the WBS
Magazine
3. Be Nominated for WBS
Business Woman of the Month
4. Attend WBS Networking Events
5. Exclusive Member Offers
6. Be interviewed on WBS
Podcast
7. Host/Speak/Promote at a WBS
Networking Event
wbsociety.com
find out more!

T P S
L E A N N E V A N D E L I G T F R O M U P L I F T H E A L T H & F I T N E S S C O A C H I N G
#
Wellbeing
YOU CAN'T POUR
FROM AN EMPTY
CUP
HOW TO FIT IN
MORE MOVEMENT
If you want to create
healthy change you
must start with you and
the way you treat
yourself first
It's about being flexible
and working with the
time you have, making
it fit with you.
PAGE 43 | WBS MAGAZINE

NURTURE
VS
PUSHING
THROUGH
BY LEANNE VANDELIGT
Uplift health & fitness coaching
The start of every month for me
typically means super foggy brain, super
tiredness and headaches like a hangover
but without the fun. It's a monthly
hormone thing. I do try to go easy,
there's a time when you should listen to
you body and when your should push
through the tiredness.
What do you do when your body is not
interested in playing nice?
Do you rest up, drink lots of water, sleep
more, eat fresh, drink green juice, listen
to your body?
Or do you hammer away, pushing
through it and ignoring how you really
feel, putting up with pain or exhaustion
until you drop?
My tip; Remember no one pats you on
the back or gives you a medal for for
pushing through til sick or exhausted.
It's smart to listen to what your body is
telling you, rest when you need and be
kind to you, honour you, you are in
charge !!! Reducing overwhelm and
stress : https://youtu.be/Cy3Sivn2DJ0
T
i
p
#
For those who struggle to drink water here
are some ideas to make it more interesting.
• Try Mineral or soda, sparkling waters (add
apple or fruit juice to sparkling mineral water)
• Flavoured tea’s, herbal or green tea
• Infuse fruit, lemon juice anything that will
make it an easy chore
• Coconut water flavoured or plain, (5 natural
electrolytes, more effective than any sports
drink you can buy).

YOU HAVE TOO MANY
DO
OPEN?
BROWSERS
By Carolyn King
Empowered Happiness
Multi-
Tasking
How many of you have a “To do” list as long as
your arm and as a result try to complete more
than a one thing at a time. It goes something like
cooking dinner, while doing the dishes, helping
the kids with homework and answering emails on
your phone. Or sitting at work, answering emails,
while trying to get the financials completed and
answering an incoming call.
Multitasking seems to be a necessary skill just to
get by in today's society. Our smartphones mean
we are always contactable either via phone,
Facebook, messenger or text. It also follows that
most of us expect to be contacted in some way at
least every few hours from someone we know.
And if we haven't heard from anyone, we start to
check our phones every 10 minutes just to make
sure it's on and we haven't missed anything.
But how well do you think you are actually
completing the tasks at hand? And what impact
does all this multitasking and distractions
actually have on our minds and our body's?
P A G E 4 5 | W B S M A G A Z I N E

Focus
STOP MULTI TASKING &
There are many studies out there
that show definitively that
completing one take completely is
more constructive than
multitasking. The task is
completed quickly and more
accurately. Your attention is solely
focused on one thing so there is
less chance of an error or mishap.
So if the task is something that
requires greater concentration,
and needs to be right the first
time, stop multitasking and
instead concentrate on the task at
hand. Once it's done start on the
next task.
N O M A D I C | 2 4

Overwhelmed
&
STRESSED
Now there's the issue of
what effect does all this
multitasking and busyness have
on our health? I have many clients
come to see me expressing that
they are stressed and have issues
with anxiety, not sleeping well,
gaining weight, etc. When we try
to do too much at one time we
feel “stretched”. We place extra
pressure on our mental abilities so
our brains can feel like they’re
fried. We increase the amount of
cortisol circulating through our
bodies, which stress out our
adrenal glands and makes us feel
exhausted. We then reach for a
quick fix in energy be it chocolate,
cake, coffee or some other energy
drink and then struggle to fall
asleep at night. Our minds whirl
with the million and one things
we need to do tomorrow because
we didn't get through everything
today. Then, of course, there is
there last minute things we
suddenly remember we have to do
tomorrow or the last minute
dramas that come from left field.
We feel exhausted as we fall into
bed but our minds just won't shut
up!
N O M A D I C | 2 4

o o k i n f o r a s e s s i o n w i t h m e t o
B
e e h o w k i n e s i o l o g y c a n h e l p y o u
s
l o s e s o m e b r o w s e r s f o r o n l y $ 8 0
C
u s u a l l y $ 1 0 0 ) . T h i s s e s s i o n c a n
(
e d o n e e i t h e r i n p e r s o n o r v i a
b
k y p e . S
OFFER
So how do you clear out your minds and reduce
the stress and anxiety in your life?
Close off some of your browsers! Meaning stop
trying to do so many things at once. Computers
these days can have many windows open but if
there are too many windows open it will
eventually crash and so too will you. Simplify
what you have to do. Make a “To do” list. Put
reminders on your phone. Even simple things
like
"Kids need to bring a dollar to school today for
charity."
"Roadworks today, take a different route to
work."
So next time you're feeling frazzled and just
can't think straight, close some of your browsers
open in your mind, make some notes to clear
your brain, focus on one thing and feel the
difference!
Until next time remember, happiness starts with
a smile & empowerment starts with a choice!
Feel free to join my Empowered Happiness
Facebook movement here:
www.facebook.com/groups/creatingempowered
happiness
Email: empowerkin@bigpond.com
By putting the reminder on your phone you no
longer need to keep the memory of it in your
mind.
L O S E S O M E B R O W S E R S
C
I N E S I O L O G Y S E S S I O N
K
By writing down everything you need to
accomplish, again you take the load off your
brain to remember it. At the end of the day,
once you look at just how many things you
ticked off your list, you will feel like you have
accomplished something. And this feel-good
feeling will make you happy, and happy equals
more energy and more energy means less
inclination to grab that sugary piece of food or
stimulating beverage and a better sleep!
SPECIAL
S K Y P E / I N P E R S O N
PAGE 48 | WBS MAGAZINE

"TAKE SOME DEEP
BREATHS, MAYBE A
SHORT WALK, OR JUST
UNPLUG AND
DAYDREAM FOR A FEW
MINUTES. THIS WILL
REFOCUS YOUR ENERGY
AND GIVE YOU BACK
YOUR PRODUCTIVITY"
H I L K E ' S H E A L T H

THE LIFESTYLE
SOLUTION
A N I N T E R V I E W W I T H H I L K E ' S H E A L T H
You’re busy. Probably crazy-busy, juggling
your business and everything that goes with
it, and life and all that goes with it.
Wellness, health, and fitness often take back
seat to everything else, until things get so
bad that we go on a mad spree, exercising
really hard, and dieting, punishing ourselves
for not paying attention to our health sooner.
This effort is hard to sustain, so we let things
slip again, and end up feeling guilty on top
of getting stressed and unhealthy.
Sound familiar?
There is a solution though. A solution that
allows you to be kind to yourself, and to keep
up with your other commitments, rather than
diverting your energy away from them. This
approach involves three phases Pare, Pause,
and Play, and once you are familiar with
them, it is easy to apply them to all sorts of
problems – whether it’s related to your
health, family or business.
PAGE 50 | WBS MAGAZINE

We’re so used to attacking our obstacles
head-on, and solving them by pouring all our
energy into improving the situation, that
another approach might feel counterintuitive.
When something isn’t working, it
makes sense to stop what we’re doing, assess
the situation, and see what we can take away.
An example for this is our diet. When we’re
unwell, our first instinct is often to search for
a ‘magic pill’ by adding supplements and
vitamins, taking powders, shakes or pills.
There is a lot of power in what we subtract
though, rather than adding something else in
the mix. An honest look at your diet will show
you which ‘food-like-substances’ you can take
out quite easily. You are the expert on your
body, and you already know which foods
leave us feeling sluggish and bloated, or
cause inflammation. Give yourself 21 days to
get used to the changes you decide to
implement, and you will be amazed at how
much better you feel when you have gotten
rid of the soft-drink, milky coffee, or sweet
and fatty snacks.
P A R E
P L A Y ( T W E A K )
Taking away some processed food leaves a
gap in your diet. Now you can have fun by
playing around with what you might like to
have instead. If plain water leaves you cold,
you could try to infuse it with fruity flavours
from citrus or berries. Try having your coffee
black instead of a latte, or better still,
experiment with some refreshing herbal
teas. Instead of reaching for the biscuits
when you hit that afternoon slump, buy
some exciting fruit. Cherries or Mangoes
might be expensive right now but compared
to the price of many packaged foods they
are not.
Again, this can be adapted to all sorts of
situations. If you just can’t drag yourself to
the gym, there might be another form of
exercise that is just as beneficial, but much
more enjoyable to you. Ask yourself, what
you enjoyed doing at age 10 or 15, and reignite
an old passion.
N O M A D I C | 2 4

Enjoy Hilke’s Healthy Carrot Cake Recipe
Timeout!
Take a breath. Even when life is at its most
hectic, there are times when we get sucked
into Facebook, or Candy Crush, or the TV.
When you feel yourself powerless against the
pull of some mindless activity, acknowledge
that you do need time out. Give yourself a
conscious break instead, because that is
probably what you are really craving. Take
some deep breaths, maybe a short walk, or
just unplug and daydream for a few minutes.
This will refocus your energy and give you
back your productivity.
I’d love to hear how you
go with this, so send me
a message or find me on
Facebook on my page
Hilke’s Health. Don’t be
shy to ask for help with
this either, I’d love to
help you out!
There is one particularly effective way of
refocusing in order to cope with life’s
stresses, and it works whether you are
feeling fine, or a little low or stressed. Don’t
underestimate it because it’s so simple, and
there is solid research behind this
technique. Re-charge your confidence and
energy by striking a ‘Power Pose’. Studies
have shown that even two minutes spent in
a power-pose sends our confidence flying,
and lowers stress hormones in the blood
stream. There are many ways of doing this,
my favourite being the Wonderwoman Pose:
feet hip-width apart, hands on hips, chin up
and smile. Any pose where you take up a lot
of space will do – it sends the message to
your brain that you are strong and positive.
(If you want to find out more about this,
simply check out Amy Cuddy’s TED Talk.)
When you’re ready, go and get a cuppa, sit
down and spend a few moments to plan
your great escape from the rat-race of busyness
into a calm sea of wellness by
practising the Pare-Play-Pause technique.

½ tin of crushed pineapple in juice
raisins 115g
rolled oats
160g
tsp baking powder
2
baking soda
1tsp
tsp Vanilla paste or extract
1
tsp Cinnamon
1
½ Allspice (or nutmeg and cloves)
grated carrots
220g
chopped walnuts
60g
chopped, pitted dates
150g
cashews
85g
water
200ml
silken tofu (optional – this makes for a
100g
icing)
lighter
tsp vanilla paste or extract
1
juice to taste (2 or 3 tbsp are usually
Lemon
good)
H I S R E C I P E I S D A I R Y , O I L A N D S U G A R F R E E ,
T
N D I N S T E A D O F W H E A T I H A V E U S E D O A T S ,
A
U T I T W O R K S R E A L L Y W E L L W I T H W H O L E M E A L
B
L O U R A S W E L L . E A T E N W I T H O U T T H E
F
R O S T I N G I T I S H E A L T H Y E N O U G H T O H A V E
F
O R B R E A K F A S T , A D D T H E L U S C I O U S I C I N G
F
Soak the raisins in the juice from the crushed
1.
– the longer the raisins soak, the
pineapple
the flavour. If you don’t have much time,
better
can always speed up the process by
you
the mixture in the microwave.
heating
Preheat the oven to 180*C and line your
2.
(20cm x 20cm or the equivalent) with
cake-tin
paper.
baking
Put the oats and chopped dates with 2/3 of
3.
raisins into a powerful blender and grind to
the
flour. If your blender isn’t powerful enough to
a
the dates, you can pre-soak them with
handle
raisins to soften them first.
the
Add the spices, baking powder and baking
4.
then blend to a smooth texture with the
soda,
(you won’t taste the banana in the
banana
cake), pineapple and the soaking
finished
liquid.
Fold in the grated carrots, remaining raisins
5.
walnuts (leave out the nuts, if you prefer,
and
substitute with coconut or 30g rolled oats).
or
Transfer the batter to the cake tin and bake
6.
around 40 minutes. When the cake is
for
the top will be medium brown, and will
cooked,
back when you press a finger or spoon
spring
it. Let cool for 10 minutes and then turn
against
Soak the dates, cashews, water, juice and
1.
in a blender for about an hour. Using
vanilla
water will speed up the process. Blend
boiling
very smooth, scraping down the sides as
until
required.
Add Tofu and blend in thoroughly, until you
2.
reached the desired consistency.
have
Chill for extra firmness.
3.
Carrot Cake by
Hilke's Health
A N D I T M A K E S A W O N D E R F U L T R E A T .
D I R E C T I O N S
I N G R E D I E N T S :
pitted, chopped dates
115g
very ripe banana
½
I C I N G
I N G R E D I E N T S
out onto a cooling rack.
I C I N G D I R E C T I O N

PODCAST
LIBRARY
use to break through to the
can
level in your personal &
next
2017
FULL EPISOSDES INSIDE
12
INSIDE
WBS is dedicated to promoting and
supporting women in business. The
WBS podcast is here to provide you
with invaluable information that you
business goals
P A G E 5 4 | W B S M A G A Z I N E

LISTEN HERE
BUDGETING123 WHO SHARES SOME INVALUABLE METHODS
BETTER! CLICK HERE TO ACCESS DOWNLOAD
EPISODE 1
IN THIS EPISODE, TINA OKEY FROM WP LAUNCH ME DOES A
DEEP DIVE ON HOW TO INCREASE LEADS TO YOUR WEBSITE
JUST BY MAKING 5 SMALL CHANGES.
SPECIAL BONUS
WBS PODCAST LISTENERS GET EXCLUSIVE ACCESS TO A
FREE EBOOK WHICH IS FOCUSSED ON INCREASING TRAFFIC
TO YOUR WEBSITE. TO DOWNLOAD YOUR FREE EBOOK ON
THIS SUBJECT GO TO HTTPS://WPLAUNCHME.COM/WBS/
EPISODE 2
IN THIS NOT TO BE MISSED EPISODE, SAMANTHA JANSEN
FROM PLATFORM 4 SUCCESS GIVES EXPERT-LEVEL TIPS TO
GROW AND MANAGE YOUR SOCIAL MEDIA, AS WELL AS
GIVING EXTREMELY VALUABLE INSIGHTS INTO BUSINESS
STRATEGIES TO SUPERCHARGE YOUR BUSINESS.
WE ALSO DIVE INTO THE WORLD OF SELF-PUBLISHING, AND
HOW TO AVOID COMMON PITFALLS AND ENSURE A ROI.
EPISODE 3
IN THIS EPISODE, WE INTERVIEW FAY CHAN FROM
TO TAKE CONTROL OF YOUR FINANCES AND STEER YOU
TOWARDS THE PATH OF FINANCIAL FREEDOM.
FREE DOWNLOAD: AS AN ADDED BONUS TO KICKSTART YOU
ON THE PATH TO TAKING CONTROL OF YOUR MONEY,
DOWNLOAD THE SPEND BUDDY FOR FREE. THE SPEND
BUDDY ACTS AS A “PAUSE”, AN “INTERVENTION” TO HELP
YOU THINK ABOUT YOUR POTENTIAL PURCHASE. KEEP IT IN
YOUR WALLET, AND LET SPEND BUDDY HELP YOU SPEND
- HTTP://BUDGETING123.COM/SPEND-BUDDY-DOWNLOAD/

LISTEN HERE
BUSINESS, YET MANY SME’S GET IT WRONG OR MISS
EPISODE 4
IN THIS EPISODE, WE INTERVIEW KAREN KENNEDY FROM
BOOKIT WHO TALKS ABOUT WHEN YOU SHOULD CONSIDER
USING EXTERNAL COMPANIES TO HELP FREE YOU FROM
YOUR NON-CORE BUSINESS, ENABLING YOU TO BENEFIT
FROM THE EXPERTISE OF INDUSTRY SPECIALISTS AND
ALLOWING YOU TO FOCUS ON YOUR BUSINESSES CORE
FUNCTIONS – AND THEREFORE MAKE MORE MONEY.
EPISODE 5
IN THIS EPISODE, WE INTERVIEW TRACEY HALL FROM
EXCELLING IN DIRECT SALES WHO TALKS ABOUT THE
IMPORTANCE OF FOLLOWING UP & CONNECTING WITH YOUR
EXISTING CUSTOMERS TO HELP MAKE YOUR BUSINESS
STAND OUT FROM THE REST. THIS IS PROBABLY THE SINGLE
MOST IMPORTANT, YET FORGOTTEN, ACTIVITY THAT YOU
CAN DO TO INCREASE YOUR REPEAT BUSINESS AND GAIN A
LOYAL GROUP OF NET PROMOTERS.
GET A FREE COPY OF 10 MISTAKES MADE IN DIRECT SELLING
EPISODE 6
BRANDING IS ONE OF THE MOST IMPORTANT ACTIVITIES IN
CRUCIAL POINTS. LIZ, DRAWING ON HER VAST EXPERIENCE
WORKING WITH NATIONAL AND GLOBAL BRANDS, TALKS
ABOUT THE 7 WAYS TO BUILD A BETTER BRAND. NO MATTER
WHAT SIZE YOUR BUSINESS IS, LIZ’S TIPS ARE AN
INVALUABLE GUIDE.

LISTEN HERE
INSIGHTFUL, DIRECT APPROACH TO MONEY MANAGEMENT
EPISODE 7
THIS WEEK CAROLYN FROM EMPOWERKIN KINESIOLOGY
SHARES HER STRESS RELIEVING TECHNIQUES USING
KINESIOLOGY.
KINESIOLOGY IS THE SCIENCE OF ENERGY BALANCING AND IS
GROUNDED IN THE STUDY OF ANATOMY AND PHYSIOLOGY.
CAROLYN IS THE AUTHOR OF EMPOWERED HAPPINESS
EPISODE 8
IN EPISODE 8, OBU FROM SMART MONEY SOLUTIONS
SHARES INVALUABLE TIPS AND INSIGHTS THAT WILL HELP
YOU WITH STRATEGIES TO REACH YOUR FINANCIAL GOALS.
OBU HAS A VERY INTERESTING BACKGROUND AND HAS AN
FOR WOMEN.
EPISODE 9
IN ONE OF OUR BEST EPISODES YET, EMMA BORG FROM
UNIQUE PHOENIX DIVES DEEP INTO ONE OF THE MOST
CRUCIAL PARTS OF BUSINESS – EMOTIONAL HEALTH.
UNIQUE PHOENIX SPECIALISES IN EMOTIONAL HEALTH AND
RELATIONSHIP COMMUNICATION.

LISTEN HERE
ATWHOLESALE2U. EMMA DISCUSSES THE IMPACT OF
FREE, PRINTABLE FRIDGE TIP-SHEET WITH 10 WAYS TO KEEP
SHARE. MOST OF US DO NOT HAVE A POSITIVE MINDSET
EPISODE 10
IN THIS EPISODE, WE INTERVIEW EMMA MURNANE FROM
PROMOTIONAL PRODUCTS AND SHE PASSES ON SOME OF
HER VALUABLE INDUSTRY EXPERIENCE.
EPISODE 11
WE TALK TO PSYCHOLOGIST JESSICA CLEARY, DIRECTOR &
PRINCIPAL PSYCHOLOGIST OF HOPSCOTCH & HARMONY
ABOUT MINDFUL PARENTING FOR MUMS IN BUSINESS.
JESSICA IS THE FOUNDER OF CALMER PARENT REVOLUTION,
WHICH IS A POWERFUL PROGRAM FOR PARENTS WHO WANT
TO RAISE RESILIENT CHILDREN, WITHOUT RAISING THEIR
VOICES.
BONUS CONTENT! GO TO JESSICACLEARY.COM.AU FOR A
CALM AMID THE CHAOS!
EPISODE 12
SHERRY’S STORY IS AMAZING – I WON’T PARAPHRASE OR SAY
MORE – YOU JUST NEED TO HEAR IT. IT’S THIS OVERCOMING
OF ADVERSITY THAT MAKES SHERRY SUCH A GOOD ORATOR
AND SOMEONE WHO HAS A WEALTH OF EXPERIENCE TO
ABOUT MONEY, AND SHERRY HELPS YOU UNDERSTAND HOW
TO START CHANGING THAT.

WBS MEMBERS AREA
WBS MEMBERS AREA
WBS MEMBERS AREA
WBS MEMBERS AREA
WBS MEMBERS AREA
WBS MEMBERS AREA
WBS MEMBERS AREA
WBS MEMBERS AREA

WITH LIKE MINDED WOMEN.
EVENTS
T
WBS @
TO HOST
WANT
WBS NETWORKING
EVENT IN YOUR
COMMUNITY?
info@wbsociety.com
CONNECTING
WOMEN IN BIZ
WBS IS DEDICATED TO PROMOTING AND SUPPORTING WOMEN IN
BUSINESS. THE WBS EVENTS ARE HERE TO PROVIDE YOU WITH
INVALUABLE INFORMATION THAT YOU CAN USE TO BREAK THROUGH TO
THE NEXT LEVEL IN YOUR PERSONAL & BUSINESS GOALS AND NETWORK
WWW.WBSOCIETY.COM

Point Cook
WBS
SOCIAL PAGES
SEPTEMBER
.....event team
Host
Liz Thompson from
Caliba - Design &
Branding
Guest speaker
Tanya Knowles from the
Traction Factory
Guest speaker
Tresna McNally from
Aussie
1
Bonus speaker
Leanne Vandeligt
from Uplift Health &
Fitness Coaching
Photographer
Kristie Dutson from
Inspired Portraits
# W B S E V E N T
Thank you to all our WBS
Members who attended this
event. New dates for 2018 will be
released soon!
P A G E 6 1 | W B S M A G A Z I N E

WBS
SOCIAL
PAGES
October
.....event team
Berwick
Host
Karen Buttery from
Perpetual Health
Guest speaker
Ema Borg from Unique
Phoenix
Guest speaker
1
Samantha Jansen from
Platform 4 Success
Bonus speaker
Tracey Hall from
Excelling In Direct Sales
Photographer
Ingrid Karm from Karm
Photography
# W B S E V E N T
P A G E 6 3 | W B S M A G A Z I N E

WANT
TO WIN?
Send Nominations! info@wbsociety.com
V
Send nominationS
by
25th of the Month
Monthly
WINNER
WBS BUSINESS WOMAN OF THE MONTH
* YOU NEED TO BE A WBS MEMBER
* NOMINATE YOURSELF OR ANOTHER BUSINESS
WOMAN
* KEEP A HIGH STANDARD IN YOUR BUSINESS
PRACTICES
*BE A SUPPORTIVE & ACTIVE MEMBER
W B S | W B S O C I E T Y . C O M

Okey is Co-Founder
Tina
Pixel Perfectionist
and
and web
(graphic
at WP Launch
designer)
She has worked as a
Me.
graphic and
corporate
designer for more
web
10 years, but
than
loves working
ultimately
world-changers,
with
yourself, to help
like
their online
make
WINNers 2017
our interview with
Read
Tina.
is passionate
Karen
providing
about
to people
information
how they can use
on
that don’t
products
the harmful
contain
found in most
toxins
marketed
mass
simply switching
By
they can access
stores,
that are better
products
them and their
for
our interview with
Read
Karen
is an entrepreneur
Anna
currently is the
who
of 3 businesses
director
Citrus Fitness Australia,
–
Australian Health
The
Wellness Co. and
and
Q Corpin
Anna
International.
is a heart-centred
She
fitness and
health,
professional
medical
is on a mission to
who
women on
educate
Fitness,
Health,
Mindset,
Nutrition,
and Fierce Self
Lifestyle
our Interview with
Read
Q Corpin
Anna
13
January
Tina Okey
February
Karen Buttery
March
Anna Q Corpin
WP Launch Me Perpetual Health Citrus Fitness
household brands.
presence shine.
families.
Love.
P A G E 6 6 | W B S O C I E T Y . C O M

starting in 2009,
Since
Bookkeeping has
Bookit
from one
grown
to a team,
bookkeeper
to help businesses
ready
and small.
big
take care of
They
from straight
everything
data entry to
forward
preparation,
BAS
& everything
lodgement
between.
in
our interview with
Read
Karen.
helps her clients
Tresna
money, find the
save
possible product to
best
their needs and will
suit
the distance with
travel
and beyond.
them
works with
Tresna
who either
customers
to buy a home or
want
property or
investment
our interview with
Read
Tresna.
in Direct Sales
Excelling
for ethics,
stands
and we do this
integrity
our online
with
& mentoring
programs
We train
program.
in the direct
people
industry, including
sales
plan, MLM &
party
Marketing.
Network
our interview
Read
Tracey.
with
April
Karen Kennedy
May
Tresna McNally
June
Tracey Hall
Bookit
Bookkeeping
Tresna McNally
Aussie Home
Loans
Tracey Hall
Excelling in
Direct Sales
already has!

deciding that
After
the corporate
climbing
wasn’t for her,
ladder
Atwholesale2u was
at
started
Atwholesale2u
as an ebay business.
off
became a power seller
It
3 months.
within
years on...
7
covers a
Atwholesale2u
range of products
wide
printing. They can
and
personalised one off
do
or can do a run
products
100+. The options are
of
They print in-
endless.
using sublimation
house
as well as
printing
vinyl cad cut
traditional
heat transfer
and
our interview with
Read
Emma
is the Director
Jessica
Principal
and
of
Psychologist
& Harmony, a
Hopscotch
practice in
psychology
Hopscotch &
Werribee.
has skilled
Harmony
that cater for
clinicians
wide range of mental
a
care needs.
health
works closely
Jessica
parents who seek
with
understand their
to
and be calmer
child
She teaches
parents.
respectful,
developmentally
ways to
appropriate
with
communicate
that promotes
children
and
cooperation
defiance.
minimises
our interview with
Read
Jessica
is a
Carolyn
and
Kinesiologist
owner of
business
EmpowerKin
speaker
Kinesiology,
workshop
and
and author of
facilitator
Happiness
Empowered
Discovering Bliss
–
Depression.
Beyond
has studied a
She
of different
variety
techniques
Kinesiology
Professional
including
Kinesiology
Brain Gym,
Practitioner,
and Primitive
LEAP
and continues
Reflexes
study different
to
modalities.
our interview with
Read
Carolyn
july
Emma Murnane
august
Jessica Cleary
September
Carolyn King
AtWholesale2U
Hopscotch &
Harmony
EmpowerKin
Kinesiology
born 2010.
printing.
P A G E 6 8 | W B S M A G A Z I N E

Sortino is
Maree
about
passionate
small business
helping
navigate the big
owners
world of social
bad
without needing
media
constantly pay for
to
advertising!
has a strong
Maree
and
marketing
communications
and has
background
the last few years
spent
training roles.
in
she’s been
Specifically,
new business
assisting
build the
owners
and skills
knowledge
they require to run
that
businesses
their
Those that
effectively.
Maree will tell you
meet
super organised,
she’s
patient,
passionate,
personable
extremely
easy to work with.
and
our interview with
Read
Maree
is the co-founder of
Fay
Budgeting123.
is financial
Fay
coach, mum
readiness
an avid writer. She
and
passionate about
is
personal
everyday,
matters
money
helps
Budgeting123
household
review
around
budgets
& savings
spending
Empowering you
plans.
live & live well within
to
top 3 three skills
Fays
believes makes you
she
Resilience
Persistence
our interview with
Read
Chan Fay
Vaina, Social
Kara
Brand Marketing
Media
Collaboration
and
takes you on
Specialist
journey to build,
a
and
communicate
an effective
execute
Marketing
Brand
for you and
Strategy
business on your
your
is also her
Collaboration
and speciality
passion
built her own
having
My Mindful
business,
purely through
Year
From the
collaborating.
of that, Kara
success
offers mentoring
now
small business
to
as well as
owners
for Creative
workshops
to
Collaboration
your brand
maximise
THINK BIG
awareness.
our interview with
Read
Kara.
october
Maree Sortino
November
Fay Chan
december
Kara Vaina
The Social Secret Budgeting123 Kara Vaina
Social Media platforms.
your means.
successful.
Consistency

and the
winner
is...
?
PLEASE SEND YOUR NOMINATIONS
BY THE 25TH OF THE MONTH
info@wbsociety.com
P A G E 7 0 | W B S M A G A Z I N E

H E R E TO
W
E X T?
N
ultimate roadtrip guide
The
the best routes in North
to
FU
ER
AE
TD
America and beyond

work for the WBS
Submit
or magazine to
blog
all have a story and
We
woman are brave
these
NOTICE
BOARD
01 WANT TO
BUILD A
NETWORKING
GROUP IN YOUR
COMMUNITY?
05
TO
WANT
AT AN
SPEAK
UPCOMING
EVENT?
Email info@wbsociety.com
02 JOIN THE
BUSINESS
DIRECTORY
06 #WBSOFFERS
Contact info@wbsociety.com
Click for more details
Only #wbsmembers
06 WANT TO
WRITE FOR US?
03
cazz@wbsociety.com
04 LISTEN TO THE
#WBSPODCAST
can claim or submit
Click to claim
07 GET TO KNOW
THE WOMEN
BEHIND THE
LOGOS
enough to shine.
Click to Listen
Click to read

R O M O T I N G
P
C O N N E C T I N G • I N S P I R I N G
•
WOMEN IN BUSINESS
SEE YOU NEXT TIME
THANK YOU FOR
READING & SUPPORTING
FEMALE
ENTREPRENEURS
C ONNECT WITH US
photo by Eleanor Conduit Photography