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Conversion Guide - How To Increase Conversion Rate

You may ask this: 1 how can i increase my conversion rate 2 how can you improve conversion rates 3 how do conversion rates work 4 how do i improve my conversion rate 5 how do you calculate conversion rate 6 how do you calculate currency conversion rate 7 how do you calculate lead conversion rate 8 how do you measure conversion rate 9 how do you work out conversion rate 10 how images can boost your conversion rate 11 how often do conversion rates change 12 how to calculate conversion rate 13 how to calculate conversion rate in retail 14 how to calculate currency conversion rate 15 how to calculate sales conversion rate 16 how to do conversion rate optimization 17 how to do conversion rates 18 how to figure out conversion rate 19 how to increase conversion rate 20 how to increase conversion rate ecommerce 21 how to increase conversion rate in retail 22 how to measure conversion rate 23 how to work out conversion rate 24 how would you express the rate of conversion of the zinc 25 should i use paypal conversion rate 26 what is conversion rate 27 what is conversion rate in ecommerce 28 what is conversion rate in marketing 29 what is conversion rate optimization 30 what is euro conversion rate to dollar 31 what is paypal conversion rate 32 what is the conversion rate from dollars to pounds 33 what is the conversion rate from pounds to kilograms 34 what is the conversion rate of kilos to pounds 35 what is the dollar to rupee conversion rate today 36 what should my website conversion rate be 37 why conversion rate is important 38 why conversion rate is low 39 why conversion rate optimization 40 why increase conversion rate

You may ask this:
1 how can i increase my conversion rate
2 how can you improve conversion rates
3 how do conversion rates work
4 how do i improve my conversion rate
5 how do you calculate conversion rate
6 how do you calculate currency conversion rate
7 how do you calculate lead conversion rate
8 how do you measure conversion rate
9 how do you work out conversion rate
10 how images can boost your conversion rate
11 how often do conversion rates change
12 how to calculate conversion rate
13 how to calculate conversion rate in retail
14 how to calculate currency conversion rate
15 how to calculate sales conversion rate
16 how to do conversion rate optimization
17 how to do conversion rates
18 how to figure out conversion rate
19 how to increase conversion rate
20 how to increase conversion rate ecommerce
21 how to increase conversion rate in retail
22 how to measure conversion rate
23 how to work out conversion rate
24 how would you express the rate of conversion of the zinc
25 should i use paypal conversion rate
26 what is conversion rate
27 what is conversion rate in ecommerce
28 what is conversion rate in marketing
29 what is conversion rate optimization
30 what is euro conversion rate to dollar
31 what is paypal conversion rate
32 what is the conversion rate from dollars to pounds
33 what is the conversion rate from pounds to kilograms
34 what is the conversion rate of kilos to pounds
35 what is the dollar to rupee conversion rate today
36 what should my website conversion rate be
37 why conversion rate is important
38 why conversion rate is low
39 why conversion rate optimization
40 why increase conversion rate

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Conversion Samurai


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Introduction

No matter what kind of business you’re in, conversions are king. The

bottom line of any business is making money, and the root of that money is

how well your product or service converts.

Even if you’re just in the business of advertising affiliate products, you can

work on your own conversions in your email marketing, your videos, your

reports, or any other marketing materials you use.

It’s unfortunate that so many people ignore conversions as being a minor

thing. Really, they’re not minor at all. Let’s look at an example of how a

small change in conversions could mean a big difference in profits.

Let’s say you make a minor change to your call-to-action that nets a modest

increase in conversions from 4% to 5%. At 4%, you might be making four

sales at $50 commission per 1,000 visitors to your site. That makes you

$200 in commission. But at 5%, you’d be making 5 sales, for a total of $250

commission. A difference of 1% may not seem that big, but a difference of

$50 seems more significant, doesn’t it?

In this report, you’re going to learn some simple, yet astoundingly powerful

ways to improve your conversions, no matter what type of marketing

you’re doing. You’ll learn to improve sales pages, emails, blog posts,

ideos… just aout aythig you a thik of!

So let’s get started.

Conversion Samurai


Easy Conversion Boosters

There are a lot of simple ways to improve conversions, and there are a few

more advanced methods that we’ll take a look at later. For now, we’re just

going to examine a few things you can easily change for quick results.

Headline or Subject

Your headline is the most important element of any marketing piece. If you

have a sales page or landing page, you’ll have a standard headline. If you’re

doing email marketing, your headline is your email subject. In video

marketing, it’s your video title or the opening intro.

Your headline is the first thing people see or hear from you, so it needs to

be compelling, powerful, and exciting. Too many people make the mistake

of creating what they think is a great headline, but just because they think

they would respond a certain way doesn’t mean the average visitor would.

We’ll talk more about split testing later, but your headline is one of the

things you should split test in order to see which of several options leads to

the best conversions.

Call-to-Action

Aside from your headline, the call-to-action is one of the easiest changes

you can make, and also one of the most powerful. Your call-to-action is

where you actually tell visitors what action you want them to take next. If

you don’t have a call-to-action, you need to get one!

Conversion Samurai


Let’s say you have a landing page where you’re trying to get people to opt

in to your email list. You call-to-action might say something like:

Enter your name and email address in the box below and we’ll send

you this free report immediately!

That might convert extremely well, but you could also test variations such

as:

Ready to get your free copy of this amazing report? Just enter your

name and email below

Enter your name and email address below and we’ll rush you a free

copy of this revealing report to your inbox in minutes!

Each variation is similar to the original, but shifts focus slightly with minor

changes. Remember, minor changes can sometimes equal big conversion

boosts!

Contact Information

Believe it or not, but something as simple as including contact information

o your esite a iproe oersios… soeties to a massive degree.

You see, so many people have been scammed online by companies they

had no way to contact that they have become wary of such things. It’s

comforting when you display your contact information prominently,

because they at least have the sense of security that comes from knowing

they can get in touch with you if there’s a problem.

Not only that, but if you include a phone number and/or address, you’ll go a

long way toward convincing visitors that you’re a real company.

Conversion Samurai


Guarantee

Most sales pages these days have guarantees, but did you know you can

also use guarantees in other ways? For example, if you are an affiliate, you

can offer your own guarantee by telling people if they buy and don’t like

the product, they can not only get a refund through the company’s

guarantee but that you’ll give them some kind of bonus of your own.

This could be a free report, access to a membership site you own, a few

bucks out of your own pocket, etc. Most people will never collect on this,

anyway. But be sure you can deliver what you promise just in case someone

actually does.

Also, keep in mind that longer guarantees can improve conversions

significantly. A 90-day guarantee is much more powerful than a 30-day

guarantee.

Hold on, don’t panic! Studies have shown that longer guarantees actually

lessen refunds, because most people end up forgetting about the guarantee

after such a long time period, and if they do remember, it’s usually too late

to claim it.

Plus, a 90-day guarantee helps minimize chargebacks, too, because many

credit card companies won’t allow chargebacks after 90 days.

Credibility

One very simple way to give conversions a quick boost is to improve your

credibility rating by using those trust seals you see on some websites. You

can get these from places like the Better Business Bureau and Verisign.

Conversion Samurai


Believe it or not, these simple seals actually do help people trust you, and

can definitely improve conversions.

Design

Colors and fonts and other design elements can have a big impact on

conversions, and the fact is, the obvious design choice isn’t always going

to convert best.

Most sales pages for golf products use the color green because of the green

color of the grass on a golf course, but did you ever wonder if that color

actually helps sales? It may. Then again, it may not.

Sometimes the obvious choice could actually hurt sales. For example, you

might choose red for a product geared to help women with their romantic

lives, but psychologically red doesn’t only signify romance, it also signifies

power. It could potentially have the psychological reaction of making

women fearful if they’ve had controlling, power-hungry men in their past.

Then again, red might work.

That’s another reason why it’s important to test various things to see what

works.

Also, keep in mind that beautiful designs may boost your ego and make you

feel proud to own your site, but they don’t always help conversions.

Sometimes the simplest, ugliest designs can convert much, much better

than something pretty.

Test various graphics, colors, and even fonts. You never know what minor

changes might increase your conversions significantly!

Conversion Samurai


Advanced Conversion Boosters

In addition to the simple, basic methods of boosting conversions, there are

also a number of advanced tactics you can use to increase your conversions

even more.

These methods are being used successfully by the world’s top marketing

experts, and it’s because they work! But you don’t have to be a big-time

marketing guru to use these tactics. Anyone can use the same methods

they use to increase conversions considerably.

Best of all, these tactics, while advanced in nature, are actually really simple

to employ on your own websites!

So let’s take a look at some of the advanced methods you can use to boost

your conversions.

Scarcity

Scarcity is a tactic you’ve probably seen on sales pages before. There are

many different methods of scarcity, but they all work basically the same.

You tell your visitors that they must purchase within a set timeframe, or

they lose out on some big benefit.

Conversion Samurai


What type of benefit could they lose out on?

Here are a few ideas:

Special pricing that goes up when the timeframe is up

A special bonus they won’t get

Or even the change to buy at all (such as with limited copies)

Basically, you need to give users a real incentive to buy NOW. Sure, people

may leave your site and come back later to buy. But the majority of people

who leave your site will NEVER come back. If you want to get the sale,

you’ve got to get it immediately. Don’t give them a chance to leave without

buying right this minute!

If you want a quick and easy way to employ scarcity tactics on your website,

check out:

>> http://www.countdownmonkey.com

Conversion Samurai


Countdown Monkey makes it easy to use scarcity tactics, because it adds a

real, working countdown to any type of website, whether you’re using

standard HTML pages, a WordPres blog, or anything else! It’s web based, so

you don’t need a bunch of technical expertise to install it. You just log in

and use it. It’s really that simple.

Scarcity really is the most powerful method of getting sales, because no one

wants to lose out on something. It’s human nature. We hate to miss out on

stuff.

By using scarcity, you’ll motivate people to make a decision right away

instead of thinking about it, and this will probably improve your conversions

more than anything else.

Free Stuff

Believe it or not, offering visitors something for free can actually be one of

the most powerful sales motivators you’ve ever seen, because it’s all about

reciprocity.

You see, most people have a sense of conscience. When someone does

something nice for them, they feel they need to do something nice in

return.

For example, if someone in a grocery store gives you a free sample of a

product, you feel somewhat obligated to buy the product. Some people will

buy it even if they don’t like it simply to avoid hurting the person’s feelings

who gave them the free sample. Others may like the product and decide to

buy it partly for that reason, and partly because they feel obligated. Some

won’t buy at all, but a lot of those people still feel some guilt.

Conversion Samurai


The same thing may happen in a mall food court. Someone offers you a

taste of their food, perhaps some sesame chicken, and then you end up

eating Chinese food instead of the burger you originally decided on.

You can even make the sense of obligation even stronger by subtly

mentioning that you just gave them something for free. Companies use this

all the time.

Have you ever gotten a free trial of something and the company sent you a

message saying, We hope you’re enjoying your free, no-obligation trial!

They’re reminding you that they’ve given you a gift, subtly hinting that it’s

time for you to reciprocate by purchasing the full version.

The great thing is that it doesn’t have to be anything of significant monetary

value. Something very small can accomplish the same effect. For example, a

short free report or even a 10-cent ink pen. You’ve given them a gift, and

they feel they need to reciprocate.

Social Proof

You may have heard that word-of-mouth is the best type of marketing, and

that’s true.

It’s because people trust each other a lot more than they trust marketers.

Of course, it’s no wonder that’s true. It’s human nature to be skeptical in

the first place. When you add in the number of marketers who are less than

honest, ad the fat that they are out to ake a profit… ell, let’s just say

it’s smart to be skeptical!

Conversion Samurai


There are several types of social proof you can use on your websites.

Some of these include:

Testimonials – These alone probably won’t do much unless you make

them more real by adding contact information, photos, and ideally if

the people giving them happen to be well-known.

Video Testimonials – Video testimonials are even more powerful,

because visitors can see they are real people. Sure, it could be your

mom and favorite cousins to start out with but as long as they

honestly like your product, it could only help.

Off-Site Reviews – If you can get real people to offer their own

reviews on their own websites or blogs, it’s even more powerful. This

is especially true if those reviews are unbiased. It’ll get visitors presold

before they come to your site, and you can even link to those

reviews from your own site.

Case Studies – Another very powerful type of social proof is the case

study. If you can find real examples of people who have used your

product or service and it benefitted them greatly, these case studies

can really boost conversions!

Conversion Samurai


On-Page Popups

On-page popups are not blockable the way standard popups are, and

they’re also more effective because they seem more likely part of the page.

They are also known as lightbox popups, or they can be slide up popups or

other types.

One-Time Offers

A one-time offer presents an offer on a very limited basis. It’s a type of

scarcity tactic, which we talked about earlier, but it’s more compelling than

some, because it promises to never present the offer again.

OTOs are usually presented after a purchase, so they don’t necessarily

boost initial conversions, however they are incredibly powerful at boosting

sales of a more high-end product or add-on product once you’ve gotten the

user to buy something cheaper or simpler.

Offer Various Payment Options

Did you know that most online sales pages only offer one standard payment

option, such as credit card or PayPal? Some may offer two. A few offer

three. But the more options you offer, the better.

Not only that, but if you have a very expensive product, you might consider

offering a payment plan. For example, Amazon has started offering

payment plans for their Kindle Fire tablet device, because a lot of people

felt that $200 or more was too much to spend all at once. So they break the

payments up, making it much easier for people to buy.

Conversion Samurai


USP? Huh?

Know Your USP

A USP is a unique selling point, also known as unique selling proposition.

Basically, it’s what sets you apart from your competition in the eyes of

potential customers.

Keep in mind that a USP does NOT have to be unique to your product. It

might actually be present in ALL of your competitors’ products. However,

it’s unique to your company because you point the feature out and they

don’t!

A famous example of this is when Claude Hopkins took a tour of the Schlitz

beer plant. During the tour, he noticed the empty bottles were being

sterilized with steam. The plant manager told him he couldn’t use that in

the marketing, because every beer company did this. However, Hopkins

realized that the average consumer wouldn’t know this, and when he

added this information to the Schlitz campaign, sales soared!

So it isn’t necessarily about being unique, but about presenting something

as unique to your customers.

Conversion Samurai


The Importance of Split Testing

Split testing is the process of taking two or more variations of something

and testing them to see which one performs best. It is also known as A/B

testing or multivariate testing.

Split testing can be used to test nearly any aspect of a website’s

performance, but it is most commonly used to testing things such as signup

forms, registration pages, calls to action, headlines, designs, checkout flow,

etc.

You can actually use split testing software to run your tests, or you can do

them manually by testing conversions on a page, then switching it out

manually and testing again. However, keep in mind that you’ll generally

need more traffic to get an accurate result than you would if you used

softare to test, eause testig a ru siultaeously… side y side.

If you want to try split testing software, check out:

>> https://www.optimizely.com/resources/split-testing-tool

Optimizely.com will allow you to run various types of split testing, and it

doesn’t require any special skills to set up and use.

Conversion Samurai


Conclusion

Conversions are critically important to any business, online or offline. Just a

minor improvement to your conversion rate could end up meaning

hundreds, thousands, even millions of dollars depending on the volume you

do.

Testing is vitally important, because you need to know for certain how your

changes are affecting your conversions. The faster you know how your

changes affected your conversions, the faster you can test other variations

if you see no improvement.

Never assume anything when it comes to your marketing. You may think

you have the world’s most incredible headline, or the most beautiful design

that ever graced the internet, but if they aren’t helping your conversions,

they’ve got to go!

The only way to know for sure is to test, test, test!

Try out variations and see what works and what doesn’t. Pretty soon, you’ll

notice your sales skyrocketing, and best of all, you’ll know exactly why,

because your testing will tell you!

Best of luck!

Conversion Samurai


Resources

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Tools

Socedo

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===

Socialoomph

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===

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Rapportive

Conversion Samurai


Rapportive shows you everything about your contacts right

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===

Qzzr

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===

Work Smarter

Not Harder!

We all know that using internet marketing tools can

help us get big success

However, did you know that using best internet

marketing tools is THE key element for real success of

your business?

Here is why we must use marketing tools:

Conversion Samurai


Use tools can help you

Earn more money!

Save more time!

Because For almost every paid tool you can find a free

alternative one!

Use tools can save you time because when you have

the best productivity tools, you add more hours to your

day!

Need more customers and more leads? You must know

the best tools nowadays for you to collect emails fast

and easy.

Do you want your site to reach higher rankings?

You will find in our guide top popular SEO tools for free

and also paid ones.

Do you feel that you waste a lot of time working on

social media marketing?

We have gathered in top tools the best top social

marketing tools for to automate your social media

marketing.

Don't know which content to write for your audience?

Conversion Samurai


You can find in this guide top tools that give you top

ideas to generate the best texts filled with interesting

content.

This big list of top internet marketing tools includes

almost every tool you’ll ever need to master every

aspect of a digital marketing campaign

Feel free to share this guide with your friends! They will

definitely be thankful!

ALL 100 TOP TOOLS CATEGORIES

Content Curation Tools

Social Media Tools

PPC Tools

Content Optimization Tools

Rank Tracking Tools

Tops Keyword Research Tools

Conversion Samurai


Keywords Ideas Tools

Technical Seo Tools

Top Seo Tools Link Building

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Twitter Trending Topics

Twitter Tools For Images

Twitter Hashtags

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Conversion Samurai


Top Autoresponders Tools

Build Email List Tools

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Ecommerce Software

Screen Capture Video Audio Tools

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Conversion Samurai


Twitter Analysis Management Tools

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Tools For Writers

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Question And Answer Sites

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Conversion Samurai


Webinars Tools

Heatmap Analytics Tools

Free Wordpress Tutorials

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Top Interstitial Traffic Networks

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Conversion Samurai


Top PPV CPV Networks

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Conversion Samurai


Efficiency Tools

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Conversion Samurai


Domain Email Tools

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Increasing Influence

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Conversion Samurai


Video Creating Tools

Surveys

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Top Heatmaps Tools

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Cloud File Storage

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Conversion Samurai


Top Analytics Tools

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Content Creation Tools

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Monitoring Sharing Tools

Internet Marketing Top Forums

Internet Marketing Newsfeeds

Internet Marketing Top Sites

Conversion Samurai

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