What have craft beer, travel vlogg|ng and Jam|e Ol|ver all got |n common? Answer: The Craft Beer Channel. |ts cofounder Jonny Garrett expla|ns how he turned a pass|on for blather|ng about beer |nto a weekly YouTube programme w|th a rap|dly grow|ng follow|ng. Imagine travelling across the globe with one of your best buddies, investigating, talking about and drinking craft beer at every step along the way. Not only that, but having a raft of enthusiastic fans eager to hear your every word on the subject. That’s the life of Jonny Garrett and Brad Evans. Back in 2013, they along with their pal Jim Tanfield decided they wanted to turn their weekly ‘geeking out’ sessions over craft beer into something they could share with the world. “In 2013, we were all working for JamieOliver.com and every Friday night we’d hang out drinking and talking to obsessively geeky levels about beer,” begins Jonny. “Then Jamie Oliver founded his own YouTube channel FoodTube, which got us thinking that there was definitely a space for a similar channel that was based around great beer.
“We spoke to Jamie about founding our own channel and making some videos for him, and he said if the videos were good enough he was well up for supporting it. So, we made some videos that Jamie liked and he signed us to his network. The rest is slightly blurry history!” And so, the trio set off on their vlogging adventure, as Jonny himself puts it, it was a great way to get out of the house to do it. They visited breweries, restaurants, pubs and quickly discovered that a lot of people wanted to love beer but had no real way in, or felt intimidated by the complexity of it. They started to pair food with the beer in the videos to make it more accessible and then added travel pieces. “We think beer is as much about where you’re drinking and with whom as it is about what you’re drinking, explains Jonny. “For example, Pliny the Elder is a great bottle brought back by a friend – but it’s nothing compared to drinking it in the brewpub surrounded by the history and other beer lovers. That’s an important story to tell.” As things escalated and the channel began gaining a following, one third of the three musketeers had to make a tough call. Jim decided he couldn’t dedicate as much time as he wanted to the channel due to family commitments – a decision Jonny and Brad fully understood and supported. The remaining duo continued with their ambitious, entertaining and informative work with the channel, taking in some incredible parts of the world in the process. Jonny explains: “In terms of beer, our CLICK TO PLAY • CLICK TO PLAY • HOMEBREWING IN THE ARCTIC CIRCLE