Kindle Book Guide - What is a Kindle Book

Kindle Book Promotion 101

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Introduction 

Pretty much everyone knows that self-publishing can be an 

extremely lucrative business. There are self-publishers regularly 

earning six, and even seven figures per year with their books, and 

some have even gone on to get multi-million dollar book or movie 

deals. 

Of course, writing the book is the easy part. Believe or not, getting 

the book published is really just the beginning. Once the book has 

been published, it requires promotion to be successful. The odds 

of your book becoming a bestseller without significant effort in 

marketing are slim to none. 

In this guide, you’re going to learn the best ways to promote your 

book. Whether you’re publishing fiction or non-fiction, and no 

matter the genre, you’ll uncover killer ways to get the most sales 

possible from your book. 


You’ll learn the best free and paid sources of traffic, as well as 

how to make the most out of each source. And you’ll learn how to 

time your promotional efforts to maximize results. 

So let’s get started. 

KDP Select 

The whole world of self-publishing has been abuzz about the KDP 

Select program since it was first introduced, but never more so 

than since they introduced Kindle Unlimited. 

Originally, the KDP Select program only had a couple of benefits. 

It allowed you to run up to 5 days of free promotions or discount 

prices per 90-day period, and it allowed you to get paid some 

money whenever an Amazon Prime member borrowed your book 

with their one free book credit each month. This didn’t translate 

to a lot of revenue, and you could run a free promotion by simply 

pricing the book free at another store (such as Barnes & Noble or 

Kobo) and asking Amazon to price match. 

The only real drawback was the fact that you had to be exclusive 

to Amazon for 90-day periods (you could withdraw your book at 

the end of the 90-day term if you chose to do so). This meant you 

couldn’t put your book onto any of the other online stores, but 


since Amazon was, by far, the most popular eBook store, it was 

worth it to some. 

In the summer of 2014, Amazon introduced Kindle Unlimited. For 

a price of about $10 per month, readers could borrow up to 10 

titles at once, and an unlimited number total in a month. Authors 

were paid a percentage of the base fund. As long as the borrower 

read at least 10% of the book, the author would get paid for that 

borrow. The amount the borrow was worth varied based on the 

total number of books borrowed that month, and each borrow 

was worth a percentage of the total fund Amazon allocated for 

borrows that month. 

Readers jumped on board in droves, and authors quickly 

discovered they could make a lot of money from those borrows. 

Authors were getting paid as much as nearly $2 per borrow in the 

beginning, a percentage of the total fund based on the number of 

times their book was borrowed versus other books in the 

program. This number dropped over the course of a year, and 

eventually borrowed were less than $1.40. Still, it was good 

money for most. 

Then, in the summer of 2015, just a year after the program was 

introduced, major changes came. Many called this KU2, for 

Kindle Unlimited 2. Instead of paying a set amount when a 

reader got to 10% of the book, they started paying for the number 

of pages read. That number started out at around $0.0057 per 

page read and began to drop steadily. 

This might have been a blessing to those who had very long books 

that got read all the way through, but it meant a huge drop in 

income for a large number of authors. 


So is KDP Select still worth it? 

Long story short, yes. 

KDP Select is still very important from a promotional standpoint. A 

borrow, even if the borrower never even opens the book, counts 

as a sale with regards to making bestseller lists. The moment 

someone borrows a book via their Kindle Unlimited subscription, 

it gives that book a boost in the bestseller rankings. This may 

change in the future, but at the moment of this writing, this gives 

books in the KDP Select program a big boost that other books just 

can’t get. 

The free days are another bonus. You have the potential of 

getting your book noticed by running a free promotion (or a timed 

discount) for a few days without having to make the book 

permanently free. This is especially good if you have a series of 

books, because you can use your free days to get one book 

downloaded and then promote the other books in the one you’ve 

made free. 

Ultimately, the decision to enroll in KDP Select is a personal 

one. Are you willing to sacrifice potential sales at other 

sites? Remember, you only have to be exclusive for 90 days. 

Then you have the potential to remove your book from the 

KDP Select program and upload it elsewhere. 

For most people, enrolling in KDP Select is still worth it. Even 

though you might not make as much money from borrows, the 

promotional aspect is worth it for most people. 

But if you have a big fan base that makes you good money 

at other stores, it might be a tougher decision. 


Reviews 

Before we discuss reviews, you should realize that Amazon strictly 

forbids any form of bribery, and any form of requesting 

specifically positive reviews. This can have devastating effects, 

potentially costing you your entire KDP account. Don’t do it! 

Now that we’ve got that out of the way, we can discuss reviews in 

earnest. 

Amazon doesn’t count offering a free copy of your book in 

exchange for a review as bribery, unless you ask the reader to 

leave a positive review. You must make it clear that you’re 

offering a free copy of your book in exchange for an honest 

review. 

If you’re offering a copy of your book before it is published, 

it’s called an ARC. 

This stands for Advance Review Copy. It’s standard procedure to 

offer ARCs before publication in order to give people time to read 

the book before it is published so you can have reviews the day 

the book is released. 

If you’re offering a copy of your book for review after it’s been 

published, it’s known only as a Review Copy. 


One good reason to offer ARCs before publication, other than the 

fact that you get reviews on launch day, which helps boost sales, 

is that you won’t risk upsetting Amazon by offering copies of your 

book somewhere other than Amazon. 

Remember: if you’re in KDP Select, your book MUST be 

exclusive to Amazon, and YES, they do count review copies 

in that. (Sounds crazy, but it’s true.) So you need to offer 

free copies BEFORE publication if you intend to be in KDP 

Select. 

If you want to offer review copies AFTER publication, you can 

offer to purchase a copy for the reviewer on Amazon. Just buy the 

book as a gift and enter the reader’s email at purchase. This will 

send the book to the reader. 

Alternately, you can use your 5 free days, and then let people 

know they can get your book free, and the only thing you ask is 

that they leave an honest review. Be sure to thank them for their 

time! 

So where can you find reviewers to distribute copies to? The best 

places are Facebook and GoodReads. We will take an in-depth 

look at both of these places in later sections. 

Book bloggers, people who have entire blogs devoted to 

reviewing books, are another good source of reviews. Not only 

can they send you great traffic from their blogs, many of them will 

also copy their reviews onto Amazon and other sites. 


Facebook Groups 

Facebook Groups are different than fan pages. 

Fan Pages basically allow only the admin to post major messages. 

When a fan posts a message, it shows up in a small area on the 

side of the page – an area that very few people actually look at. 

Groups are different. In groups, members can make posts just like 

the page admins, and those posts show up on members’ new 

feeds. 

The important thing to realize about Facebook groups is you 

can NOT expect to do drive-by-posting and get away with it. 

While there are some groups that exist solely for promoting 

books, most groups have rules for posting. 

For example, if you were to join one of the groups for fans of 

romance books, you’d probably discover that most of them have 

rules such as: 

You can only post an ad if you’re an active member who 

posts non-ad messages for a certain period of time 

You’re limited to a certain number of ads in a certain time 

frame, such as two per month 

Ads must be related to the topic of the group, or must be 

only for books at certain prices (such as 99 cents or free) 


Be sure to read the group’s rules thoroughly before you even 

join. 

There’s no point joining to promote your books if a group doesn’t 

allow ads at all, or if you believe it’s too much hassle. For 

example, if you must post regularly for a month before being 

allowed to post an ad, it might be too much trouble to be worth 

the effort for you. 

The good news about these rules is that it actually makes it easier 

for you to get results. If you post regularly and participate in the 

group, people will recognize you and like you, and they’ll be a lot 

more likely to buy your books. It’s a win-win situation. 

Facebook groups are not only a great place to post ads, but 

they’re also the perfect place to find people who would like to 

review your book in exchange for a review copy. Just keep in mind 

that most groups probably will count offering a review copy as an 

ad, so be sure you keep track of how often you do this in each 

group so you can be sure you don’t go over your allotted 

promotions. 

The best way to find groups is to just search on Facebook for your 

topic. Once you’ve joined a few groups in a particular subject 

area, you will start seeing suggestions for other groups you might 

want to join. 

You can also search for things like Kindle Unlimited, free 

ebooks, and other similar terms to find generic groups to 

advertise to. 


Facebook Ads 

Facebook ads used to be a goldmine for advertising books, but 

these days there’s so much competition you may find it a bit more 

difficult. Still, a good Facebook ad has the potential to make a 

great profit if you’re careful with your ads. 

There are a few things to keep in mind when it comes to 

advertising books on Facebook. The first is that you must read 

their rules carefully. They are very strict with the types of content 

they allow on their site, and some of the things they don’t allow 

may surprise you. For example, they don’t allow book covers that 

show an excessive amount of skin, so if you’re advertising a 

romance book with a shirtless man or a woman in lingerie, your 

ad will probably be declined. 

They also don’t accept ads for products related to such niches as 

dating and herbal weight loss supplements, which may surprise 

some. Occasionally, an ad for such a product will sneak through, 

but those ads usually won’t be online for long before they are 

discovered and removed. 

You can find out more about what is and is not allowed 

here: 

https://www.facebook.com/policies/ads/ 

The price you pay for an ad isn’t dependent on the amount of 

competition you have. Nor can you set a specific amount you’d 

like to pay per click like many other ad networks. 


Instead, the price is based on factors such as the number of 

interactions your ad receives (likes, shares, etc.) They do this 

because they want to ensure only ads people are really interested 

in are shown, which makes sense. So the more interesting you can 

make your ad, the cheaper your clicks will be. 

You can find out more information about Facebook ads 

here: 

https://www.facebook.com/business/products/ads 

This page will give you an overview of how ads work, how pricing 

works, and other details to help you get started. 


Book Advertising 

Sites 

There are a number of very popular sites devoted to books that 

you can advertise to – at a price. Most of the very popular sites 

are quite expensive, and a lot of them only accept fiction that is 

discounted or free. 

You might wonder why they have price requirements when 

they’re charging you a fee to advertise your book. Well, it’s mainly 

because the people who join their mailing list are doing so to be 

notified about free and deeply discounted books. If they allow 

full-price books, their subscribers won’t be happy. 

In addition to requiring you to have a low price or free promotion, 

many of these sites have other requirements. Some require your 

book to have a certain number of reviews and a certain average 

for those reviews, such as an average of four stars. Others require 

a certain length. Some judge you based on your cover. 

They can be quite picky, but this is done so that the quality of 

their list remains high. If they consistently advertise garbage, their 

list responsiveness will decline. If they advertise mostly great 

books at cheap prices, their subscribers will open their emails 

more often and buy more books. 


Keep in mind that most of these places only accept ads for fiction 

books, so if you have a non-fiction book, you may find it difficult 

to find places to advertise it. 

Here’s a list of some of the top places to buy ads for your books: 

http://bargainbooksy.com/sell-more-books/ 

http://www.thebooksmachine.com/ 

http://choosybookworm.com/authors/ 

http://ereadernewstoday.com/ 

http://www.thefussylibrarian.com/for-authors/ 

http://home.bookbub.com/home/ 

http://www.justkindlebooks.com/authors-corner/ 

http://www.theereadercafe.com/p/authors.html 

http://kindlenationdaily.com/ 

https://www.themidlist.com/ 

http://www.pixelofink.com 


Goodreads 

Goodreads is a site that is specifically for readers, allowing them 

to rate and review books, ads books to their bookshelf to read 

later, and discover other new books as well as interacting with 

other readers. 

Goodreads is a great place to approach people who might review 

your book. Look for people who read a lot of books similar to 

yours and send them a message to ask if they’d like a copy of your 

book in exchange for an honest review. There are also groups you 

can join where you might find additional readers. 

Sign up here: 

http://www.goodreads.com 


Conclusion 

While self-publishing can be a lucrative profession, it does require 

a considerable amount of promotion to get sales. You can’t expect 

to write a book and publish it, and then sit back and watch money 

roll in. While this is possible, it’s incredibly unlikely. 

Fortunately, there are plenty of great ways to promote your book. 

Many of these methods are free, and those that are not are often 

very profitable. 

The main thing to keep in mind is that the majority of your 

promotions should be done before your book is released or 

shortly after. If you wait until after your book has been published, 

you may find your efforts have a very limited effect, because it’s 

much harder for older books to break into the bestseller lists. You 

must act while your book is new. 

Of course, this isn’t always true. For example, if you make your 

older book free and then advertise it, there’s a good chance you 

could make the FREE bestseller lists, which are separate from the 

main lists. 

The more effort you put into promotion, the better your chances 

of success. Take the time and spend a little money if you can. 

You’ll find the effort well worth it! 

Good luck! 


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Kindle Book Guide - What is a Kindle Book

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