Magazine App Creation Guide - How to Do a Digital Magazine

Magazine App Creation 101

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Introduction 

If you’re looking for a great way to get recurring monthly income 

that won’t cost a fortune in startup expenses, creating your own 

monthly magazine for the Apple App Store is a great option. 

If you choose a great topic, create a quality product, and deliver 

new issues on time every month, having your own magazine can 

be a fantastic source of recurring monthly income that will grow 

over time. 

In fact, 91% of all adults read magazines, and the top 25 

magazines reach more people than the top 25 prime time 

television shows! 

This means there’s massive potential if you can find a hungry 

audience. 

In this guide, you’re not only going to learn how to choose 

profitable markets, but also how to set up your magazine, create 

content, price for maximum profit, and more. 

So let’s begin. 


Identify Your Market 

The first thing you want to do is identify a profitable market in 

which to create your magazine. If you’re trying to promote an 

existing business, you may already have your market in mind, but 

not every market will be profitable. 

It’s important to keep in mind that when we discuss your market, 

we aren’t referring to your subject. Your subject (topic) would be 

something like golf or camping. Your market is made up of the 

people who would be interested in that topic. 

The main reason for making the distinction is that you need to 

be sure your market is not only interested in your subject, but 

also: 

Is likely to own a tablet 

Is likely to have the disposable income to pay for the 

magazine 

Is interested in reading digital magazines 

Is willing to pay a monthly fee 

Has a passion or need you can fulfill 

And here are the requirements for your market: 

Has products you can advertise 

Has existing competition (this is a good thing!) 

Has a passion or continual need you can fulfill 


Remember that you’re going for a recurring monthly fee, which 

means you need to choose a market that not only has an interest 

in the subject, but one that is ongoing. For example, golf is a 

subject that its fans are very passionate about, whereas 

something like getting rid of fleas is a topic that someone is likely 

to want information about only once. 

Believe it or not, you also want to see some competition. This 

means that not only is there definite interest in the topic, but also 

a proven willingness to buy magazines on the subject. 

An easy way to find out the different magazines available and how 

well they sell is to check the various digital newsstands such as 

Amazon and Apple. This way you can see if there are already 

magazines on a particular subject, and get an idea if those 

magazines are selling well. 

You can also take a look at the Texture (formerly called Next 

Issue) and Readly apps, which are apps that allow users to read an 

unlimited number of magazines for one monthly price. 


Develop Content 

Once you have an idea for the subject and market you’ll be 

addressing, it’s time to work on developing content. It’s a good 

idea to create at least three issues in advance so you don’t risk 

running into a situation where you don’t have time to finish an 

issue before it is due. It’s important to make sure your magazine is 

released on time every time or you will lose subscribers. 

You should also ensure you’re developing content that is 

specifically geared toward your market. You may think that 

sounds silly and obvious, but too many beginners veer off their 

path. They might think that someone who’s into golf would enjoy 

an article about fine dining, but that isn’t always the case. Stay 

focused on your market. 

There are three types of sections you will probably want to have 

in your magazine: 

Columns – Regular columns that feature messages from 

experts. You can either write these yourself, or hire an 

expert in the genre to write this each month. Sometimes this 

is in the form of a letter from the editor, kind of an 

introduction to the issue. 

Departments – These sections feature specific content each 

month. It might be something such as Tip of the Month or 

news. 

Features – These are the articles that are different in each 

issue and are usually in-depth articles on the subject. 


You can write the content yourself, outsource it, or even curate 

other people’s content (with permission, of course.) Just be sure 

that all your content is top-notch and edited very well. It’s one 

thing to have typos or inaccuracies in a blog post, but in a monthly 

magazine people are paying for, it’s important to ensure it’s as 

close to perfection as possible. 

One way to get extra content is to ask for content from your 

subscribers. This could be in the form of letters to the editor, 

where you publish your readers’ comments and questions. It 

could be an advice column where you give people help with 

problems they send in. Or you could just create an open call for 

submissions. Ask people to submit their articles in exchange for 

the potential of a small payment or perhaps just their byline. 

It’s a great idea to create an editorial calendar that will let you 

map out what you’d like to feature for several months in advance. 

Many magazines create an editorial calendar 6-12 months in 

advance, of course leaving some space for articles that might be 

about breaking news topics. 

Remember to think about the month you’ll be publishing content 

in, and create content that is appropriate for that month. 

Let’s say it’s February, and you’re planning content for your golf 

magazine for June. You’ll want to specifically focus on Summerrelated 

content, not Winter/Spring. 

Curated content is a great way to get articles cheaply. You can just 

find content that’s already been created and ask the creator for 

permission to use it. If you find it difficult to locate content that 


people will give you permission to use, consider creating articles 

that are just quotes from articles. 

For example: 

5 Expert Tips for Improving Your Golf Swing 

Then you’d find great tips on various expert blogs, one tip from 

each expert, and ask for permission to use their quote, along with 

a mention of their blog. 

It could be formatted like this: 

Martin Stevenson at GolfWebsite.com says, The best way to 

iproe your golf sig is to oetrate o… 

Or you could format it like this: 

The est ay to iproe your golf sig is to oetrate o… 

-- Mike Stevenson of GolfWebsite.com 

Since most digital magazine apps make it easy to add working 

links, you can even link directly to the author’s website. 

Curating content gives you the opportunity to get top-notch 

expert content without paying a fortune for it, and the 

owner/writer of the content gets credit in a publication. It’s a winwin 

situation. 

Another good way to get content is to create contests. Each 

month, offer a prize for the top submitted article. You might even 

have consolation prizes for a few people who didn’t make the cut, 


or you could offer multiple prizes in exchange for publishing 

several articles each month. 

Just be sure you don’t publish the content you don’t award prizes 

to. Some places put in their terms that they reserve the right to 

publish any content submitted, even for those who don’t win a 

prize, and that’s a good way to upset your readers. Even if it might 

technically be legal, although there’s a possibility it’s not, it’s not 

entirely ethical and it’s best to award prizes to anyone whose 

article you publish. 


Monetization 

Methods 

There are a few different ways to monetize a magazine. 

Subscriptions are the most obvious, as well as ad revenue, but 

there are other methods you can consider, too. 

Subscriptions 

Pricing is the first thing you need to think about with your 

magazine. Most digital magazine subscriptions cost between 

$0.99 and $4.99 per month. You may be tempted to go for the 

highest price to make the most revenue per subscriber, or the 

lowest to get the highest number of subscribers, but it’s not 

necessarily that simple. 

For one thing, you need to be sure you’re competitive in your 

market. It’s not a good idea to charge a lot more or less than 

others in your market. If you’re a lot cheaper, people may think 

it’s because your magazine isn’t as good. If you’re a lot more 

expensive, people may choose other magazines because they are 

cheaper. 

Also, remember that people are more likely to forget to cancel a 

subscription they’re not really reading if it costs very little. The 

higher the price, the more likely someone is to remember to 

cancel it. You can benefit from their procrastination by keeping 

the price lower. 


Advertising 

Most magazines are supported by advertisements, because the 

fees they get for their subscriptions isn’t enough to support the 

magazine entirely. If magazines depended solely on subscription 

revenue, there wouldn’t be very many magazines being 

published. 

If your magazine is new and doesn’t have a large subscriber base, 

it’s not likely you’ll be able to charge much (if anything) for 

advertisements, but you can still have ads in your magazine that 

make you money. 

How? 

Affiliate offers, of course. 

You may think you can’t have affiliate links in a magazine, because 

it’s too hard to type them in, but remember that you’re creating a 

digital magazine. You can easily create a link to your affiliate link 

within the app. 

Also, you can pick up a domain just for advertising a particular 

product if you believe it will be lucrative. Let’s say you’re 

advertising a product called BoodleGlass and they have the 

website BoogleGlass.com. You could just use an affiliate link that 

might look like BoodleGlass.com/aff/70751345, but that doesn’t 

look very good in your graphics. Instead, you could get a domain 

like GetBoodleGlass.com and use that domain in your ads. 


Since there are a whole lot of spaces for ads in your magazine, 

you have the potential to advertise a lot of products, but that 

might not be the best approach. It could spread potential revenue 

too thin. Instead, it might be best to focus on just a handful of the 

best products each month. This is a good way to see which 

products might outsell others, giving you the chance to promote 

those top sellers month after month. 

Once your magazine has a good number of subscribers, you could 

choose to start accepting advertisers. You’ll probably want to 

create a PDF with advertising rates that you can put on your 

website for potential advertisers to download. Within that PDF, 

include prices, ad sizes available, locations, deadlines, and your 

most recent subscriber numbers. You can add a link to your page 

for advertisers in every issue. 

Brand Building 

Another source of revenue is simply building your brand. You may 

choose not to have as many ads in your magazine so that you can 

focus more on building your name as an expert in your field or 

traffic to your website. 

Let’s say you own TopGolfHaven.com. You could brand the 

magazine with your website’s name, and include your URL on 

every page. 


Creating Your App 

Now it’s time to put all of your content and advertisements into 

your magazine. You may want to just hire someone to do this for 

you, but this can be fairly expensive because of the time and 

effort it takes to not only design the magazine pages themselves, 

but also the app. 

There are many options available for creating magazines for the 

app store. Some are very expensive, and some are quite 

reasonable. 

TypeEngine 

>> http://typeengine.net/ 

TypeEngine is relatively easy to use, and the initial startup cost is 

free. You can create your magazine without paying anything, 

allowing you to see how you like the system and if you find it easy 

enough to use. 

If you like their system, it costs $99 for the initial setup and just 

$25 per month plus $0.15 per download of each issue. You’ll only 

be charged when a subscriber first downloads an issue. If they 

delete it and download it again later, you won’t be charged a 

second time. 

Unfortunately, there aren’t many built-in marketing methods 

available. You can use Apple’s built-in trial subscriptions, and offer 

an incentive to get people to opt-in to your email list. You can also 


sell individual issues if you want. That’s all they really offer in 

terms of marketing. 

The system uses HTML/CSS to create issues, so it’s fairly easy to 

use, however this also means it’s potentially rather limited in 

what you can do with your magazine. 

MagCast 

>> http://www.magcast.co/ 

MagCast is a lot more expensive, coming in at $3,597 per year 

(and there is no monthly option). It’s an overwhelming cost for a 

startup. However, there are no additional monthly fees or 

download costs. 

Magazines can be created with PowerPoint, Photoshop, InDesign, 

or just about anything else you can think of as long as you can 

export in PDF format. 

Additionally, MagCast has great marketing options built in, such 

as: 

Push notifications to both subscribers and former 

subscribers 

Push notifications to ask subscribers to return 

Promo codes 

Social sharing integration 

Evernote integration 

Launch notifications 

Advertising banners 

Welcome letters 


Ad network integration (such as iAd, Chartboost, and others) 

Custom opt-in pages 

Many more 

While it’s a prohibitively expensive platform, if you’re really 

serious about creating a magazine and making it successful, 

MagCast is by far the better option. There’s just nothing else that 

compares in terms of features. 


Uploading Your App 

Uploading your app to the app store isn’t all that difficult, but 

you’ll need to get an Apple Developer account before you do. This 

costs $99 per year. 

You can enroll here: 

>> https://developer.apple.com/programs/ 

One thing to keep in mind is that if you decide to sell your 

magazine later, you can NOT simply transfer the magazine itself. If 

you have recurring subscribers, you MUST transfer the ENTIRE 

account. For this reason, it’s probably a good idea to create a new 

developer account for each magazine you create so you have the 

ability to transfer the account later if you decide to sell the 

magazine. 

Each specific magazine platform (TypeEngine, MagCast, etc.) will 

give you instructions for uploading the magazines you create to 

the app store. You can follow these instructions to get your first 

issue set up and uploaded to the store. 

Be sure you create a compelling icon for your magazine, because 

this will grab people’s attention and remind them to read each 

month! 


Conclusion 

Creating a digital magazine can be quite lucrative, but the startup 

costs may be prohibitive for some. You have the expense of 

creating the content, creating the graphics/layout, 

As long as you already have the skills to create great magazines, 

or the ability to outsource it, the process really doesn’t take a lot 

of effort. 

Be sure you choose a topic that has the potential to be profitable, 

meaning there are already similar magazines existing and they 

have subscribers. This is the best way to measure your potential 

success. 

It may take a little time and effort to learn all of the skills needed 

to create your first magazine, but once you clear that initial 

hurdle, it should get much easier for subsequent issues. 

Outsourcing is another option. There are plenty of people who 

can help you create your magazine, and they probably cost a lot 

less than you think. 

Best of luck with your digital magazine! I wish you the very best! 


Resources 

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Tools for Writers 

Trello 

Trello is a kind of project management tool that takes 

the place of Post-it Notes and highlighters or scraps 

of paper or my pocket lists. 

=== 

Google trends 

Google Trends is a public web facility of Google Inc., 

based on Google Search, that shows how often a 

particular search-term is entered relative to the total 

search-volume across various regions of the world, 

and in various languages. 

=== 

Daily Page 


Daily Page emails you a writing prompt every 

morning, and you have the rest of the day to write 

your response. 

=== 

750 Words 

Another way to practice your writing is to do a "brain 

dump" exercise using a tool like 750 Words. 

=== 

Twords 

Twords calls itself "the app that nudges you to write." 

It notifies you when you haven't written in a while so 

you can keep yourself accountable -- and even gives 

you the option to connect with others who will help 

keep you accountable. 

=== 

Quora 

Quora is a great place to go for crowdsourced 

answers if you want to reach outside your network. 

=== 

Inbound.org 

Inbound.org is a great place to source answers from 

professionals 

=== 

oTranscribe 


oTranscribe is a great tool that'll make the 

transcription process much less painful -- allowing 

more time for your own writing and analysis. 

=== 

ZenPen 

ZenPen is a web app that gives you a "minimalist 

writing zone." 

=== 

Power Thesaurus 

Power Thesaurus isn't just any thesaurus: It's a 

crowdsourced thesaurus that provides alternative 

word choices from a community of writers. 

=== 

OneLook Thesaurus 

OneLook Thesaurus also has a "reverse dictionary": 

users can type in a definition or group of words 

related to the word they're searching for and find the 

right word for their piece. 

=== 

Twinword Writer 

Twinword Writer automatically sense if you pause 

because you're stuck on a word. Then, it'll analyze the 

context of your writing and open a box suggesting 

alternate words you can use. 

=== 


Prompts 

Prompts uses an algorithm to make suggestions for 

what you should write next. 

=== 

BrainyQuote 

BrainyQuote is a library filled with millions of 

interesting quips that you can search by speaker 

(from Aristotle to Dr. Seuss to Audrey Hepburn) or by 

topic (like peace, success, leadership, and more). 

=== 

Hemingway App 

Hemingway App assess your writing and identify 

opportunities to make it simpler. 

=== 

ProWritingAid 

ProWritingAid another tool that evaluates your writing, 

but it boasts some unique features that differentiate it 

from the tools above. 

=== 

Grammarly 

Grammarly check for grammatical errors -- and 

Grammarly even checks for plagiarism. 

=== 


Correctica 

Correctica is a great tool for triple-checking before 

you press "publish" or "send." 

=== 

Draft 

Draft lets you call on a staff of reviewers to get 

suggested edits, for a price. 

=== 

Listly 

With Listly, you can invite your audience to contribute 

to your list. The Listly community can then vote on list 

items to move them up the list. 

=== 

NewNovelist 

The NewNovelist program comes with a variety of 

tools to help you research, create, organise, analyse, 

review, and prepare your novel for publishing. 

=== 

Bibisco 

Bibisco is comprehensive novel-writing programme 

created with love by book lovers to inspire writers to 

create “beautiful” work. 

=== 

yWriter 


yWriter tracks your chapters and scenes but provides 

less creative guidance than some more 

comprehensive programs. 

=== 

Storyist 

Storyist gives you an overview of your writing, tracks 

important elements such as characters and plot, 

organises your information, and provides you with 

templates and formatting tools for your manuscript or 

screenplay. 

=== 

Plotbot 

Plotbot gives screenwriters the option of collaborating 

with others on their project. 

=== 

Clean Writer Pro 

Clean Writer Pro is a minimalist text editor for those 

wanting to focus on their writing without distraction. 

=== 

WriteRoom 

WriteRoom is a bare-bones text editor that lets you 

focus on your words and nothing else. 

=== 

Dark Room 


Dark Room is a similar text editor designed for 

Windows. It gives you the same clutter-free 

environment so that you can focus on your words. 

=== 

OmmWriter 

OmmWriter’s goal is to create a clutter-free 

environment where you can focus on your writing in 

peace. 

=== 

Q10 

Q10 has a variety of features to help you focus on 

your writing and meet your goals, including live 

statistics, portability, customizable appearance, a 

timer, writing target percentages, autosaving and 

autocorrection. 

=== 

Write or Die 

Write or Die is good for those who want to achieve a 

minimum word count within a given period of time. 

=== 

Dragon Dictation 

Dragon Dictation lets you dictate your words and then 

transcribes them for you. 

=== 

MarkMyWords 


MarkMyWord comes with a variety of features, 

including compatibility with different mark-up 

languages, the ability to preview your work, 

highlighted mark-up code, a customizable interface 

for maximum comfort and focus, easy formatting 

options, and article templates. 

=== 

Protagonize 

Protaganize is a global, award-winning online 

community of writers. Members can explore other 

authors’ work, write new material, join existing groups 

or create new ones, critique each other’s creations, 

collaborate, and promote themselves. 

=== 

GoodNotes 

The GoodNotes app lets you take handwritten notes 

and annotate pdfs with digital vector ink. GoodNotes 

documents on your iPad and iPhone will synchronize 

automatically with iCloud sync. 

=== 

Mindmup 

Mindmup is an open-source, online mind mapping 

tool with collaboration, publishing, and export 

capabilities as well as the ability to change the look. 

=== 


Mindmeister 

Mindmeister is another collaborative online tool for 

mind mapping, brainstorming, planning and more. 

=== 

Bubbl.us 

Bubbl.us uses comment-like bubbles to help you 

brainstorm, organise and plan. 

=== 

Scappl 

Scapple is described as a free-form text editor that 

mimics mind mapping software without imposing any 

hierarchy or the need to link your notes. 

=== 

SimpleMind 

SimpleMind is a mind mapping tool that allows you to 

gather, organise, analyse and share your thoughts. 

=== 

Tomboy 

Tomboy is a note-taking app that also allows you to 

format, organise your work into different notebooks, 

automatically link your notes and create lists. Useful 

for research as well as to-do lists. 

=== 

Zim 


Zim is a text editor that also functions as a desktop 

wiki, a place to gather Wikipedia files as well as take 

notes, brainstorm, organise, and create emails and 

blogs. 

=== 

Creative Writing Solutions 

Creative Writing Solutions is a website that offers a 

variety of ways to help writers get past the different 

causes of writer’s block, such as fear, lack of ideas or 

lack of motivation. The site offers prompts, 

challenges, advice on specific issues, lesson plans for 

kids, mentorship and more. 

=== 

Writing Toolkit 

Writing Toolkit, is a mobile app that’s useful for all 

kinds of writers – fiction and non-fiction, veteran and 

novice. In addition to help with the mechanics of 

writing, its toolbox shows not only different aids for 

developing your fiction story but also tips for 

journalists, bloggers, technical writers and more. 

=== 

The Story Starter 

The Story Starter is a fun tool that generates random 

lines to give you ideas for starting your story. 

=== 

Evernote 


Evernote is a note-taking and sharing app that can be 

used across devices. A note can be in many forms, 

from an image to a handwritten note, web page, voice 

memo or video file. 

=== 

Diigo 

Diigo’s original main purpose was to provide users 

with a way to store, organise and annotate their web 

content. 

=== 

Feedly 

Feedly lets you put all your content in one place. 

Content includes your publications, YouTube 

channels, blogs, collections and even keyword alerts. 

=== 

Readability 

Readability allows you to adjust and save web pages 

for greater readability, enjoyability and convenience. 

=== 

Anti-Social 

Anti-Social is a timed Chrome plug-in that allows you 

block the social media features on websites, such as 

comments as well as Facebook, Twitter and other 

icons. 

=== 


StayFocused 

A Chrome extension that lets you block those 

distracting websites that keep you from making 

progress with your work, especially handy if you’re 

slaving away on a thesis. 

Cold Turkey 

Cold Turkey helps you improve your productivity by 

blocking websites, preventing you from becoming 

distracted and forcing you to concentrate on your 

work. 

=== 

EssentialPIM 

EssentialPIM (PIM stands for “personal information 

manager”) is an organisational tool that allows you to 

manage your personal information such as notes, 

appointments, contacts, tasks, mail, and passwords. 

=== 

LeechBlock 

LeechBlock is a Mozilla add-on that lets you choose 

when and which sites to block in order to eliminate 

distractions and maximize your productivity. 

=== 

Keybr.com 

Keybr.com keeps track of your speed, number of 

errors, and other stats while teaching you to touch 


type by focusing on similar though randomly 

generated sets of letters. 

=== 

APAStyle 

APA style is the writing and reference style devised 

by the American Psychological Association and used 

in the social sciences. 

=== 

LanguageTool 

LanguageTool is an open-source proofreading tool for 

over twenty languages, including all different versions 

of English. 

=== 

WordWeb 

WordWeb is a customizable, downloadable dictionary 

and thesaurus as well as a word and term finder. 

=== 

OneLook 

OneLook automatically searches multiple dictionaries 

for the word in question and provides you with links. 

=== 

Acronym Finder 


Acronym Finder allows you plug in acronyms and 

abbreviations to discover their meaning. 

=== 

MediLexicon 

MediLexicon provides users with links to a medical 

dictionary, medical abbreviations, information on 

drugs, medical news, medical and surgical 

equipment, and miscellaneous medical information on 

such categories as hospitals, medical associations 

and pharmaceutical firms. 

=== 

RhymeZone 

RhymeZone lets you plug in a word and then provides 

you with a list of rhyming options. 

=== 

Visuwords 

Visuwords creates diagrams around a word using 

different types of colored lines to connect it to related 

words and phrases. 

=== 

Word Counter 

Word Counter allows you to track the number of 

words and characters of your text, either as you type 

or by cutting and pasting. 

=== 


Copyscape 

Copyscape is a plagiarism tool with different levels of 

checks. The free version lets you compare content 

from different articles or web pages. 

=== 

FastPencil 

FastPencil is a self-publishing platform that helps 

authors through the various stages of book creation, 

publishing and selling. 

PenFlip 

With PenFlip, you enter your text into either your own 

text editor or an online markdown editor. You then 

submit it for public or private feedback that you reject 

or accept, and finally you publish it as an e-book or on 

the web. Works with both short and longer works. 

=== 

Calibre 

Calibre is an open-source e-book tool that includes 

library management, e-book conversion, e-book 

reader syncing, an e-book viewer, an e-book editor, 

online library access, and news-to-ebook conversion. 

=== 

To ePub 


To ePub converts your pdf files to different e-book 

formats, including epub and mobi. 

=== 

Sigil 

Sigil is a simple, easy-to-use, open-source e-book 

creator and editor that lets you edit e-books and 

convert them to .EPUB format. 

=== 

CreateSpace 

CreateSpace is Amazon’s online publishing platform 

for hard-copy and e-book self-publishers. 

=== 

Cliche Finder 

Cliche Finder will find and uncover hidden clichés in 

your writing — phrases that have been used so much 

by so many people that they’ve lost their original 

punch. 

=== 

Zen Writer 

Zen Writer minimizes distractions (like checking your 

email or Facebook) by encompassing the entire width 

and height of your screen and making you devote it 

solely to writing. 

=== 


Byword 

Byword is a neat app available on both Windows and 

Mac App stores that lets you write something 

(whether it’s a new chapter, a blog post or any type of 

written content) on one device and share it with 

others. 

=== 

Synchroedit 

Synchroedit is a collaborative writing software that 

lets multiple users in different locations work 

simultaneously on the same document. 

=== 

Clippings.me 

Clippings.me allows you to create an online writer’s 

portfolio where you can display your work proudly. 

=== 

Pear Note 

PearNote records a conversation and syncs it with 

your notes. 

=== 

Scrivener 

Writers across the web swear by this software and 

claim that ‘all-in-one writing tool’ doesn’t do it justice. 

=== 


Ulysses 

This program is highly regarded for its ability to 

transfer plain text into beautiful content. 

=== 

Ted Talks 

Ted Talks is for inspiration and information, look to 

experts and innovators in every subject under the 

sun. 

=== 

Work Smarter 

Not Harder! 

We all know that using internet marketing tools 

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ALL 100 TOP TOOLS CATEGORIES 

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Rank Tracking Tools 


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Surveys 

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Internet Marketing Top Forums 

Internet Marketing Newsfeeds 

Internet Marketing Top Sites

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