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Shopify Guide - Why Sell On Shopify

You may ask this: # People searched for... 1 do i need a business license for shopify 2 do i need a domain name for shopify 3 do i need a merchant account with shopify 4 do i need an ssl certificate with shopify 5 do i need shopify 6 do i need web hosting for shopify 7 do you get email with shopify 8 do you have to pay for shopify 9 do you like shopify 10 do you use shopify 11 how can i buy on shopify 12 how can i sell on shopify 13 how can i shop on shopify 14 how can i use shopify 15 how does shopify work 16 how good is shopify 17 how many items can i sell on shopify 18 how many products can i have on shopify 19 how many products can shopify handle 20 how many shopify stores can i have 21 how much can you make on shopify 22 how much does shopify cost 23 how much is a domain name on shopify 24 how much is a shopify account 25 how much is a shopify website 26 how much is shopify on facebook 27 how much is shopify per month 28 how much is shopify plus 29 how much is shopify pos 30 how much is shopify worth 31 how much shopify cost 32 how much traffic can shopify handle 33 how shopify works 34 how to blog on shopify 35 how to buy on shopify 36 how to contact shopify 37 how to download shopify 38 how to dropship on shopify 39 how to login to shopify 40 how to remove powered by shopify

You may ask this:
# People searched for...
1 do i need a business license for shopify
2 do i need a domain name for shopify
3 do i need a merchant account with shopify
4 do i need an ssl certificate with shopify
5 do i need shopify
6 do i need web hosting for shopify
7 do you get email with shopify
8 do you have to pay for shopify
9 do you like shopify
10 do you use shopify
11 how can i buy on shopify
12 how can i sell on shopify
13 how can i shop on shopify
14 how can i use shopify
15 how does shopify work
16 how good is shopify
17 how many items can i sell on shopify
18 how many products can i have on shopify
19 how many products can shopify handle
20 how many shopify stores can i have
21 how much can you make on shopify
22 how much does shopify cost
23 how much is a domain name on shopify
24 how much is a shopify account
25 how much is a shopify website
26 how much is shopify on facebook
27 how much is shopify per month
28 how much is shopify plus
29 how much is shopify pos
30 how much is shopify worth
31 how much shopify cost
32 how much traffic can shopify handle
33 how shopify works
34 how to blog on shopify
35 how to buy on shopify
36 how to contact shopify
37 how to download shopify
38 how to dropship on shopify
39 how to login to shopify
40 how to remove powered by shopify

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Shopify Profits 101


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Shopify Profits 101


Introduction

For many years, creating an online store was a long, complicated process.

You had to register a domain, set up hosting, install a pain-in-the-butt script,

trouleshoot he it iarialy et rog, set up payet proessors… it

just went on and on. It could take weeks or even months to open the doors!

Then Shopify came along and made it easy for absolutely anyone to set up an

online store in a few hours. Even if you only have a little time each day, you

can have a site running and making money in as little as a weekend. It’s

literally so easy to use that a pre-teen could have a site online in a day or

two!

We’re going to take you step-by-step through the process of setting up a

Shopify store, and it’ll only take a few hours to be up and running! Sure beats

weeks or months, doesn’t it?

.

Choosing a Market

The first step in the process is choosing a market. You may already have your

market in mind, and that’s great. But you should do some market research in

order to ensure the market is likely to be profitable. Additionally, you may

want to

To get some ideas, you can check out:

Shopify Profits 101


http://www.InternetRetailer.com

They have a guide that will tell you information about what is selling, which

markets are trending, etc.

Here are some ideas for criteria you should use to decide if a market is viable

or not:

1. Average order should be at least $50. This doesn’t have to mean

individual products are $50 or more, but the full order should be over

$50. (And larger is obviously better.)

2. Profit margins should be at least 20%. This means electronics are

generally out, because profit margins are notoriously low. Find

products with good margins.

3. Customers are likely to return often. Is your product something most

people would only ever buy once? You want to find a niche where the

average shopper will come back to buy more from you in the future,

because it costs much less to sell to a recurring customer than it does

to find new ones.

4. Average order is more than one item. If your business focuses on a

product that people will only buy one of at a time, you may want to

choose another market OR consider adding additional supporting

items. For example, if you’re selling dog beds, you might want to add a

line of dog clothing and accessories to get additional sales from the

same customers.

5. Business is not seasonal. Seasonal businesses can be quite profitable,

but if your aim is for steady income, you might want to shift your focus

or at least consider adding non-seasonal items. For example, if you’re

Shopify Profits 101


selling pool supplies, you could sell winterizing equipment to help

supplement your income in the off season.

6. Products can’t easily be found locally, or the average buyer might not

want to buy them locally. For example, some people might be

embarrassed to shop for adult novelties locally, so those are a good

option for online stores.

7. There is some competition in the market. Too much competition is a

bad thing, but ZERO competition is worse. Trust me, unless you have

invented something no one else can sell, there will be some

competition in any profitable market. Competition means a niche is

probably profitable.

8. Low shipping weight (under 10 pounds). If you have to charge too

much for shipping, you won’t get many buyers, and absorbing shopping

costs (such as free shipping for orders over $50) can eat your profits

alive. Low shipping weight products means lower shipping costs, which

both you and your customers will appreciate.

Shopify Profits 101


9. Product is easy to source. The product needs to be something you can

easily obtain. If you have to hunt high and low or wait months for the

product to arrive, it’s not a good market to be in.

10. Target market is mainly female. Females have tremendous buying

power, and a lot of women even do the shopping for their significant

others. So targeting women is usually a winning proposition.

While you don’t necessarily have to fit every single one of these criteria, the

more of them you can check off the list, the better the market is likely to be.

Shopify Profits 101


Starting Your Store

Once you’ve decided on your market, it’s time to set up your store. You’ll

want to buy a domain name, because it will look much more professional to

customers than seeing the standard Shopify URL.

http://www.shopify.com

Click Get started at the top right of the screen. This will pop up a window

that will ask for some basic information to start your 14-day free trial. You’ll

be asked for an email address, password, and shop name. Keep in mind the

shop name will appear in your shop’s Shopify URL.

Shopify Profits 101


Your shop URL will be http://shopname.shopify.com, so choose something

you won’t mind people seeing until the domain resolves. You can change this

later, but it’s better to go ahead and choose the name you’ll want to stick

with.

The next page will ask whether you want to set up an online shop or a retail

store or pop up shop. You’ll want to choose Online Store (which should be

pre-selected for you) unless you intend to sell products in person, such as in

a brick-and-mortar store or at flea markets or events.

Shopify Profits 101


On the next page, it will ask for your name, address, and telephone number.

(Be sure you give your real phone number, because you’ll need to give

customer service this number to identify your store if you need to call them

for any reason in the future.)

Once you’ve entered your personal information, the next page asks you a

couple of basic questions about your business. They want to know if you’re

already selling anything, and how much you’re currently making per year.

(They’ll also ask if you are setting up the store for a client. If the store is for

yourself, just leave that box unchecked.)

Shopify Profits 101


Once you’ve completed this step, you’ll be in your official Shopify admin

area.

The first thing you’ll want to do is set up your domain name so it can begin

propagating. This can take up to 48 hours, so the sooner you get the process

started, the sooner it will be resolving.

To set up your domain, look at the bottom of your main Shopify admin

center. Find the section called Set up your domain at the bottom and click

Add a domain.

Shopify Profits 101


You will be presented with the option to register a new domain or enter one

you already own. (It’s highly recommended you buy your domain through

your regular registrar, such as NameCheap.com or GoDaddy.com, because

you want to have total control over your domain name.

Enter your domain without the www in front of it. For example, enter

domain.com NOT www.domain.com.

Once you’ve entered your domain name, click Add domain. This will add

the domain to your account.

Shopify Profits 101


Once this is completed, you will see a button with instructions for setting up

your domain with your registrar. It will tell you how to set up your A name

record. If you need help doing this with your registrar, click the Go to

instructions button to learn more.

After you follow the instructions to set up the domain with your registrar, it’s

time to move on to the next step. It will take up to 48 hours to begin

resolving but you can continue your store setup until then. Typically it will

only take a few hours to be ready.

Just ignore the domain admin area for now. It’s currently set to present your

store at storename.shopify.com, but later you will want to change it to

resolve to www.yourdomain.com. (Don’t forget to do this when your site is

finished!)

Basic setup is now finished!

Shopify Profits 101


Google Analytics

Setting up Google Analytics is absolutely critical for your Shopify store. Not

only will this tell you how much traffic your store is getting, it will also tell

you how many people are making it to certain parts of the checkout process.

So if you aren’t getting a lot of sales, you can use Analytics to find out where

people are halting the process.

Are they making it to the checkout page, but not following through? Maybe

shipping costs are too high. Are they entering their personal information, but

stopping at the billing page? Maybe you aren’t taking the payment method

they prefer. You can learn a lot with this data that can help you improve

sales.

Shopify Profits 101


To get started, take a look at the menu on the left side of your Shopify admin

area. You will see a long list of options, and at the very bottom, you’ll see

Settings. Click that.

Under settings, you will notice a tab called Online Store. Click that tab.

Now you need to add your domain name to Google Analytics and paste your

Analytics code into the box on the Online Store screen.

After you’ve added the Analytics code to your admin, it’s time to set up

goals.

Shopify Profits 101


"Goals" will give you a tremendous amount of information, such as:

How many people visited a product page

How many people proceeded to the shopping cart page

How many people gave their address

How many people gave their billion information

And other information

Shopify has a great tutorial for setting up goals:

https://docs.shopify.com/support/other/general-information/googleanalytics-goals-and-funnels

Shopify Profits 101


General Settings

Now your store is created, and you have Analytics set up to help you

determine how effective your sales funnel will be. It’s time to take care of

some basic setup.

Meta Information

The meta information for your store is important, because it will tell the

search engines what your site is about. A lot of people don’t bother filling

this out with their Shopify store, but it’s important that you don’t skip this. If

this information is missing, Google will likely just snag some random text

from your homepage and display that as your description in its search

results, and that won’t work well for getting traffic.

Go to Settings, and then click General. This is where you can add your title

and meta description. Don’t go overboard. Just enter the search engine title

for your site and a brief description of what your shop is about.

You can also go to your individual products later and add meta information

at the bottom under the Search Engines section on each product page in

your admin.

Shipping

One option I should mention is that you can actually have a fulfillment

company like Amazon or Shipwire handle all of your shipping. Let’s say you’re

already selling on Amazon and you have inventory with them, you can set

them to fulfill your orders, and you won’t have to worry about shipping.

Shopify Profits 101


The location you put as your address when you signed up will be used to

calculate shipping rates unless you’re using a fulfillment company. You don’t

have to do anything extra, really. The system will calculate the shipping

customers need to pay based on your location and theirs.

Tax Setup

Taxes are a part of business, even online. Many states have forced online

retailers to start taking state sales tax. It’s a big pain the butt, but it’s

necessary if you want to legally do business online in the U.S.

Shopify will already put a base tax rate into your account based on your

location. For example, if you’re in New York, it will automatically add your tax

rates to your account.

But if you have another physical location for your business, you will also have

to put that state into your account.

If you have a location in another country, you will have to add that as well.

Checkout Settings

To get to checkout settings, go to Settings and then Checkout. Under

Customer accounts, you can either require customers to make an account,

make creating an account optional, or disable accounts completely.

Accounts are optional is the best choice for most people. That way people

can create an account if they wish, so they can save their information if they

intend to buy later, but if they’d rather not go through the extra step, they

can check out as a guest.

Shopify Profits 101


The next settings are all option. You can have people automatically agree or

not agree to receive emails from you. You can choose to authorize and

charge the credit card immediately.

Leave automatic fulfillment unchecked unless you’re selling digital items. If

you’re doing digital items, be sure to check this box.

Do not automatically archive the order unless it’s digital.

Payment Processing

Now you need to set up your payment processor so you can get paid. At the

top of your Checkout page, you can choose between Shopify Payments,

PayPal, and other payment processors.

Shopify Payments is actually a great service, because the customer doesn’t

have to leave your site to make a payment like they would with PayPal or

other processors.

You will have to fill out some information for your business to accept Shopify

Payments, but it will make it easy to accept payments and get paid quickly.

Shopify Profits 101


Product Management

Alright, the next thing you need to do is add products to your site. You’ll

need to add various categories to the site, and then add products to each

category. Fortunately, this is a simple process.

Adding a Product

To add a product to your shop, go to Products. Then click Add a product.

Add a title and description for your product. This should not only be readerfriendly

in order to get visitors to buy, but ideally also search engine friendly.

Remember that the better the description of your product, the more likely

people are to find your product and the more likely they are to buy.

You can use the rich text editor to add things like bold and italic text to your

description to improve the appearance and readability.

Adding a Product Image

You should add at least one image to every product, and several images

would be helpful if the product is something that has multiple features that a

buyer might want to see displayed.

The first picture you upload is the default image for the product, but you can

change the default image by dragging one from the images on the right to

the left side of the screen.

Shopify Profits 101


Adding Product Details

Details include organization (such as categories, vendors, product type,

collections and tags), pricing, inventory, and shipping.

It’s important to make use of every possible one of these details in order to

get the most sales. For example, don’t forget tagging, which can help product

visibility immensely.

Variants

Variants are extremely important if you’re selling items that come in multiple

colors, sizes, etc. In the Pricing, Inventory, and Shipping section, you can add

variants and values. To do this, you need to set the option name and the

option value.

For example, the option name might be Colors. The option values might be

Maroon, Pumpkin, Sage, Emerald, Sapphire and Eggplant. Or the option

name might be Size, and the option values might be Small, Medium, Large,

XL, 2XL, 3XL.

You can add multiple variants to a product, and multiple option values to

each variant. This allows you to have virtually unlimited variations to your

products.

Shopify Profits 101


Shop Appearance

Once you have all the technical stuff taken care of, you’ll want to find a

theme that looks good for your site. They have a number of free themes

available, or you can buy one if you don’t find a free one you’re happy with.

To add a theme to your shop, look for this on your dashboard:

Click Select a theme.

When you find a theme you think you like, click the thumbnail of it. You can

immediately publish it on your store, or you can demo it to see what it looks

like on a live site.

Simply click Publish theme to set the theme you’re viewing as the current

active theme for your shop.

Shopify Profits 101


Some themes are free, and others are paid, so keep that in mind. You might

want to start with a free theme until your shop becomes profitable.

Once you select your theme, it will immediately take you to the theme’s

home page. You can customize your theme by clicking the Customize them

button at the top right of the screen.

Options for customization will vary based on the theme, but they will

generally let you choose a custom logo, custom colors, and other options to

make the appearance of your theme your own.

Shopify Profits 101


Conclusion

Shopify is a great platform for starting your own online store. The setup

required is minimal, there’s no complicated script to install, and it’s

extremely affordable.

As you’ve seen in this guide, it takes only a few hours to have an entire store

online and ready to earn money. It’s so easy almost anyone can do this in no

time flat.

If you get stuck, you can always contact Shopify’s customer service. They are

very helpful and tend to get back to you very quickly.

Don’t forget to check out some of the apps and themes that are available for

Shopify. These will help extend the functionality of the site, making it easier

than ever to make money with a Shopify store.

You'll also find many tools outside of the Shopify app store that will help you

better promote and profit from your new online store. Here is a list of

professional grade promotional tools that you should consider.

• Landing Page Monkey

• Catcha Monkey

• Social Share Monkey

• Pop Up Monkey

• Countdown Monkey

• Attention Monkey

Shopify Profits 101


While the tools above can be used in conjunction with Shopify - they are also

designed to very versatile and can be added to any webpage on any website,

online!

Once your site is online, all you have to do is start promoting it. Try sites like

Facebook and Pinterest for promoting your products with paid or free

methods.

Good luck with your store!

Shopify Profits 101


Resources

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Shopify Profits 101


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YouTube Rank Checker

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Unlimited Keywords & Videos Ranking - $7

One Time Payment!

Payment Gateways

2Checkout

Accept payments online. 2Checkout.com is an online payment

processing service that helps you accept credit cards, PayPal

and debit cards.

===

Authorize.Net

Authorize.Net is a payment gateway service provider allowing

merchants to accept credit card and electronic check payments

through their Web site and over an IP (Internet Protocol)

connection.

===

Braintree

An all-in-one solution to accept, process, and split payments in

your mobile app or online -- from small business to large

enterprise.

===

Gumroad

Shopify Profits 101


Gumroad is a service that lets creators sell their stuff directly to

you. Sell music, comics, software, books, and films directly to

your audience.

===

PayKickstart

PayKickstart is an all-in-one payment and affiliate management

system that will allow you to easily sell your products, recruit

affiliate partners and manage your customer transactions all

with a few clicks of your mouse.

===

PayPal

PayPal Holdings, offers a worldwide online payments system

that supports online money transfers and serves as an

electronic alternative to traditional paper methods like checks

and money orders.

===

SamCart

SamCart is a web-based shopping cart software built for

business owners who are looking for a powerfully simple way

to sell more of their products online. Built with simplicity in

mind, SamCart is the world's easiest shopping cart solution for

small business owners.

===

Stripe

Shopify Profits 101


Stripe allows both private individuals and businesses to accept

payments over the Internet. Stripe focuses on providing the

technical, fraud prevention, and banking infrastructure required

to operate on-line payment systems.

===

Work Smarter

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We all know that using internet marketing tools can help

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Here is why we must use marketing tools:

Use tools can help you

Earn more money!

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Shopify Profits 101


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Don't know which content to write for your audience?

You can find in this guide top tools that give you top

ideas to generate the best texts filled with interesting

content.

Shopify Profits 101


This big list of top internet marketing tools includes

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Feel free to share this guide with your friends! They will

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Shopify Profits 101


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Shopify Profits 101

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