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Video Salesletter Guide - How To Make Video Sales Letter

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Introduction

Creating a sales letter that will convert is tricky. There are so many things

that can go wrong, from your headline to your graphics to your bullet

points and so much more. It’s no wonder a lot of products seem to

convert so terribly! This is especially true when people who have no

experience with writing sales copy try to write their own.

Most people are content to just be a sales letter zombie. They look at

their dismal sales and shrug and say, I guess people don’t like my

product.

This kind of complacency is a real killer in business. If you’re content to

wonder why your product isn’t selling, then you’re already doomed to

fail. Don’t let this be you!

It’s time to wake up to the world of video sales letters, the latest (and

greatest) trend in sales pages!

Video sales letters often convert several times better than standard sales

letters, even if you use the same basic sales copy and techniques! Why?

Because it’s a lot more personal when people can hear your voice and

maybe even see your face. And there are other reasons. Even if you

don’t want to appear on camera, just hearing a voice actor can make a

huge difference.

So let’s find out how you can get started with your own video sales

letters!

Video Sales Letter Zombie


Why Use Video Sales Letters?

You’ve surely noticed by now that video sales letters are all the rage. It’s

no wonder that these sales letters are so popular, because they can

convert many, many times better than traditional sales letters.

And there’s a lot of reasons for that:

They are more interesting, thus holding attention longer than text.

They are easier to trust, because you can hear and possibly see the

product creator.

Those who watch an entire video presentation are much more

likely to spend money than those who can’t or won’t.

There are a couple of minor drawbacks to consider:

Some people prefer to skim a sales letter and don’t have the

patience to sit through a video.

Some people on slow internet connections won’t be able to view

the video even if they want to.

Video uses more bandwidth, so you need to make sure your server

can handle the load if you get a lot of traffic.

Video truly converts, and if you’re not using video sales letters, you are

missing out on potential sales. You can always have an alternate sales

letter for people who leave your page without watching the video. Just

set it up to open if they click the back button or close the window.

Video Sales Letter Zombie


Video can also work well on squeeze pages, so if you have been having

trouble getting people to opt in to your email list, you might try a short

video on your squeeze page.

Video Sales Letter Zombie


Tips for Engaging Video Sales

Letters

The few people who claim their video sales letters aren’t converting well

are often those who put their videos together without as much thought

and attention as they should use.

We are going to look at a few things you can do to make sure your video

sales letters are the best they can be.

1. Grab Attention – Just like your headline, you need to make sure

the first few moments of your sales video grab attention. Use

appealing text, great music, and interesting imagery.

2. Be Brief – A video sales letter is generally most effective at

between 10 and 25 minutes. Sometimes longer videos are

necessary and effective, but most people will lose interest if you go

beyond this range. So keep your video to a reasonable length, but

also long enough to say everything you need to say.

3. Solve a Problem – As in a normal sales letter, your video should

focus on at least one problem your product can solve and present

that clearly.

4. Stay Positive – You may have some negative things you need to

focus on, but the overall tone of your video needs to be uplifting.

Video Sales Letter Zombie


5. Use Auto-Play – I’m sure you’ve heard people talk about how much

they hate auto-play. Yes, there are people who truly detest it. But

the fact is, it works. Whatever your personal feeling are about it,

you should consider using it because you’ll see results.

6. Don’t Show Video Controls – Another proven fact of video sales

letters is that you shouldn’t show the video controls. Don’t make it

so people can click ahead or go back. Don’t make it so they can

pause it. Just keep the controls off.

7. Use Music Carefully – Music can be a great tool in video sales

letters, but it should be used carefully and judiciously. Be sure

music isn’t playing in the background when you’re speaking,

because it could distract from your message.

Video Sales Letter Zombie


Important Video Sales Letter

Features

There are a few features that can really make a difference to the

effectiveness of your video sales letters. These elements should be

included in every video sales presentation you create.

Headline

First of all, you should be sure your video has a headline. This should be

in the video itself, in the script, and possibly on the web page itself

beside or above the video.

As with regular sales letters, the headline is perhaps the most important

element of all, so be sure it’s a good one.

Solving the Problem

In the last section, we touched on the importance of presenting how

your product solves a particular problem (or problems.) It’s a good idea

to focus on one main problem, but you could present a few other smaller

problems, too.

Be sure you really stick that problem in front of the viewer’s nose in a

way they can’t escape from. You can do this by mentioning the problem

repeatedly in different ways, and even presenting various scenarios that

might happen if they don’t solve the problem.

Video Sales Letter Zombie


Make sure your product is presented as the solution to that problem.

Use Scarcity

Love it or hate it, scarcity works. Be sure to let people know they won’t

be able to get your offer for long. Either the product will be taken off the

market, or the price will go up, but let them know that they must act

right away.

Don’t Forget a Call-to-Action

Tell the viewer what you want them to do. Don’t expect them to read

your mind! Do you want them to buy? Then tell them to hit the BUY

NOW button. Do you want them to opt-in to your newsletter? Then tell

them to enter their name and email address and hit SUBMIT. Whatever

you want them to do, TELL THEM!

Include Social Proof

Social proof is a major key to getting sales on any kind of sales letter. This

could be your credentials in your market or your testimonials. (Video

testimonials included in the video could work well!)

Don’t Forget a Guarantee

As with any type of sales letter, a solid guarantee can help close the sale.

Let people know that if they aren’t happy with their purchase, they can

get their money back with no hassle.

Video Sales Letter Zombie


Use Graphics Wisely

Graphics can be an important element on a traditional text sales letter,

but they can be extremely distracting on a video sales page. Generally

speaking, graphics should be used very sparingly on video sales pages.

Video Sales Letter Zombie


Learning to Make Video Sales

Letters

If you don’t know how to make sales letters, you’ll either need to learn

to do it, or hire someone to do it for you. The best option, of course,

would be to learn to do it yourself. Not only is that the least expensive

option, but your videos will almost always perform better with that

personal touch.

Think about it. Who knows your product better than you? You are

obviously the best one to present your product. You will gain a lot more

credibility if you can look at the camera and say, Hi, my name is Jane

Smith, and this is my product!

Sure, you can have someone else create the video for you, but it is so

much better if you can put your own personal touch in the video and

inject your personality into it in the same way you inject your personality

into your product.

If you want to learn to create videos, here is a great course that will take

you through the entire process using a variety of different setups. It’s

extremely affordable, and will have you making professional videos in no

time! (And it will save you a fortune on outsourcing!)

>> https://www.udemy.com/video-creation-secrets/

Video Sales Letter Zombie


Video Creation Tools

There are some things you will need if you’re going to make your own

videos. These tools (software and hardware) will make life a lot easier for

you if you intend to make your own videos.

Good Acoustics

The first thing you’ll need is a room with good acoustics. Otherwise,

you’re likely to get a terrible echo, or it will sound like you’re speaking in

a tunnel. Ideally, you’ll want to film in a small room filled with plush

furniture (like sofas and beds) that can absorb a lot of the sound

reverberations.

A Video Camera

You don’t need to invest in an expensive video camera. Even a good

camera phone will do. (Most high-end cellphones have a decent video

camera built in.) Just be sure the video and sound quality are acceptable.

Of course, you won’t need this if you’re going to do a screen grab type

video. But if you’re going to appear on camera yourself, or have an actor

do it, you’ll need a decent camera.

Video Sales Letter Zombie


Decent Lighting

If you’re going to be on camera, you need to be sure the lighting in the

room is good enough to ensure your features are well lit and there are

no harsh shadows.

A Good Microphone

If you’re using a video camera with a decent built-in microphone, you

probably don’t need to worry about this. However, if you’re doing a

screen grab style video, or one that focuses on images and slides, you’ll

need a good microphone to record your voice.

At the very least, you should hire someone to do the voiceover if you

don’t want to use your own voice. Videos with voice outperform those

that don’t by a very large margin.

Software

There are many good software packages that are useful for creating your

videos. You may want to try out a few to see which format you like best,

as they each work in different ways.

Here are a few software tools that can help you create videos:

>> http://microsoft.com/powerpoint/

>> https://www.openoffice.org/

>> https://www.apple.com/mac/pages/

Video Sales Letter Zombie


http://www.techsmith.com/camtasia.html

>> http://www.ezvid.com

You can learn to use these tools for creating videos through this video

course:

>> https://www.udemy.com/video-creation-secrets/

Video Sales Letter Zombie


Outsourcing Video Creation

What happens if you don’t know the first thing about creating a video

sales letter and absolutely hate the thought of even trying to do it

yourself? You’ll have to outsource it, of course.

Outsourcing can be effective, but just remember that you will lose your

special, unique voice, and no one but you will understand your product

the way you do. For this reason, it’s critical that you work hand-in-hand

with your video creator in order to develop a script that really showcases

your product the way you would.

If you decide to outsource the creation, be sure you check out samples

the person has done to ensure they are capable of creating the kind of

video you want, and make sure you have the basics of your script ready.

Here are a few places to look for someone to create your video:

>> https://www.upwork.com/

>> http://www.GetAFreelancer.com

>> http://www.WarriorForum.com

Video Sales Letter Zombie


Conclusion

It can be daunting trying to learn how to make video sales letters,

especially if you’re relatively new to internet marketing in general, but if

you can learn to do them, or pay someone else to do them for you, it’s

likely you will find that your product converts better than you ever

thought it could.

It’s been proven time and time again that video converts. Nothing says

you can’t have a backup text sales page, too. But video is just going to

convert better in general.

If you can’t create your own videos, outsourcing them can be remarkably

affordable. But remember to work carefully with the creator in order to

be sure as much of your unique voice is preserved as possible.

Please don’t let fear deter you from learning to create your own videos.

It’s a lot easier than you probably think!

Give these tutorials a try and see just how easy it really can be!

>> https://www.udemy.com/video-creation-secrets/

Video Sales Letter Zombie


Resources

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Video creating tools

Brightcove

Brightcove Video Cloud is the leading online video hosting

platform and online video player solution.

===

Camtasia Studio

Camtasia Studio is a video-based screen capturing

software program. It is analogous to using a video camera

to record your screen. However, unlike using a video

camera, the software is installed on your computer, so your

screen captures are directly recorded to a digital video

format with higher quality audio

===

Content Samurai

The first intelligent video creator that does all the hard work

for you. Powered by cutting edge text and voice matching

technology Content Samurai automatically edits your video

from beginning to end with a single click. It’s video creation

at the speed of thought.

===

Video Sales Letter Zombie


Dailymotion

Dailymotion is a video-sharing website based in France on

which users can upload, watch and share videos. It is one

of the biggest video platforms in the world, offering a mix of

content from users, independent creators and premium

partners.

===

EasyVSL

EasyVSL is the #1 Video Sales Letter (VSL) creator and

sales converting video software online! Simply "talk" to

EasyVSL and it will automatically convert your speech to

text when creating each video slide.

===

Explee

Explee is the application that allows you to create powerful

and efficient animated video. Captivate your audience

going straight to the point.

===

Fuse

TechSmith Fuse is a mobile app that lets you create and

share images from your mobile device to TechSmith Relay.

===

JWplayer

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The most powerful and flexible video platform. The easiest

way to distribute, manage and monetize videos on the web

and mobile apps.

===

LapseIt

Lapse It is an award-winning full featured app for capturing

amazing time lapse and stop motion videos with your

mobile devices.

===

Magisto

Magisto turns your everyday videos and photos into

exciting, memorable movies you'll want to watch again and

again

===

iMovie for Mac

With iMovie for iOS and macOS, you can enjoy your videos

like never before. It’s easy to browse your clips and create

Hollywood-style trailers and stunning 4K-resolution movies.

You can even start editing on iPhone or iPad, then finish on

your Mac. And when you’re ready to premiere your movie

on all your devices, iMovie Theater rolls out the red carpet.

===

Optimize Player

It provides video hosting coupled with analytics, automation

and marketing tools for businesses that want to deliver their

best video content to their viewers.

Video Sales Letter Zombie


===

Periscope

Periscope enables you to “go live” via your mobile device

anytime and anywhere. The app enables you to become

your own “on the go” broadcasting station, streaming video

and audio to any viewers who join your broadcast.

===

Powtoon

Make animated videos that look super professional in just a

few minutes with PowToon. It's easy. It's free. It's totally

awesome!

===

PressPlay

PressPlay provides the flexibility to use various free and

paid video hosting services.

===

Reflector

Reflector is a wireless mirroring and streaming receiver that

works great with Google Cast, AirPlay and AirParrot

2®.

===

Screencast O Matic

Screencast-O-Matic is trusted by millions of users to create

and share screen recordings.

Video Sales Letter Zombie


===

ScreenFlow

ScreenFlow is a very polished screencasting application,

which records just about anything and gives you a huge

amount of editing options afterwards.

===

Shakr

A simple new way to make videos. Choose from over a

thousand video designs by top motion graphic artists from

around the world to make your own professional looking

video in minutes.

===

Snagit

Simple, powerful screen capture and screen recorder

software. Create images and videos to clearly get your

point across. Spend less time trying to explain things and

more time on the work that matters.

===

Total Video Converter.

TOTAL Video Converter is a extremely powerful and fullfeatured

video converter which converts any video and

audio to mp4, avi, iPhone, iPad, mobile, PSP, DVD and

burns video to DVD, AVCHD, Blu-Ray and more

===

Video Sales Letter Zombie


TubeBuddy

TubeBuddy is a FREE browser extension that integrates

directly into YouTube to help you run your channel with

ease.

===

VideoBlocks

Upgrade your creative projects with unlimited downloads of

studio quality, affordable stock footage, motion

backgrounds, After Effects templates & more.

===

Video Downloader

With Video Downloader, you can download videos from

web sites or just collect them in your video list without

downloading them.

===

Videoscribe.co

Create your own Stunning, high-definition, whiteboard-style

animation videos with no design or technical know-how.

===

Vine

Vines are short looping videos that have inspired,

entertained, and given rise to a creative community.

===

Video Sales Letter Zombie


VirtualDub

It has batch-processing capabilities for processing large

numbers of files and can be extended with third-party video

filters. VirtualDub is mainly geared toward processing AVI

files, although it can read (not write) MPEG-1 and also

handle sets of BMP images.

===

Wax

Wax is a high performance and flexible video compositing

and special effects software. The idea for Wax is to be very

general purpose and flexible in video compositing and

effects, so that you can compose your dream video

sequence with ease everytime.

===

Wistia

Wistia provides professional video hosting with amazing

viewer analytics, HD video delivery, and marketing tools to

help understand your visitors.

===

Video Sales Letter Zombie


Work Smarter

Not Harder!

We all know that using internet marketing tools can

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However, did you know that using best internet

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Use tools can help you

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Don't know which content to write for your audience?

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ALL 100 TOP TOOLS CATEGORIES

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Content Curation Tools

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Internet Marketing Top Forums

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Video Sales Letter Zombie

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