Facebook Marketing Guide - How To Learn Facebook Marketing

Facebook Monster Marketing Mistakes

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Introduction 

Facebook is one of the highest traffic websites in the world, and it’s the 

#1 social media powerhouse as of the writing of this guide. With this 

much clout, is it any wonder marketers are still clamoring to discover 

new ways to use the site to generate traffic? 

A lot of social sites have lost traction recently. YouTube, for example, has 

lost a significant amount of traffic in the past year. Facebook, however, is 

still going strong. It provides a large amount of traffic, and it’s 

productive, too. 

But marketing on Facebook isn’t as easy as it might seem. To market 

effectively on Facebook, there are a number of different things you need 

to be doing, and a lot of people ignore these things or just don’t realize 

how important they are. 

In this guide, you’re going to learn about some of the biggest mistakes 

people make when marketing on Facebook. You’re going to learn how to 

avoid these mistakes, and how to turn them around into the most 

effective marketing campaigns you’ve ever seen. 

So let’s get started. 


Mistake #1: 

Depending on Paid Advertising 

It’s true that Facebook has a relatively effective ad setup. A well thought 

out ad can definitely perform well, but many marketers seem to think 

paid ads are the be-all and end-all of Facebook marketing, and that 

simply isn’t true. 

For one thing, many people are ad blind and no longer pay attention to 

Sponsored Posts. They have learned what they look like and simply 

tune them out. 

For another thing, Facebook makes it incredibly easy to get traffic 

without paying for it. So if you concentrate solely, or even mostly, on 

paid ads, you’re ignoring a huge potential for traffic. (And traffic that 

costs nothing!) 

One of the best things you can do with a portion of your paid ad budget 

is to spend it on more likes for your page. (Do NOT make that your ONLY 

ad type, though!) Every like is another person you can market to for 

free through your page instead of having to pay for the ad impression 

later. 

Bottom line? Paid ads are great, but you should put just as much effort 

into building your page. 


Mistake #2: 

Forgetting the Social Aspect 

Facebook is, above all, a social site. Too many people forget that aspect, 

and it causes them to miss out on a lot of potential traffic. 

You can’t expect to just post, post, post and get results. You need to 

constantly interact with your fans. When people comment, respond! Be 

friendly and courteous. This will win fans over quicker than you think! 

Also, you must remember that the thing that will get you the most 

traffic, by far, is for your fans to interact with your page in various ways, 

such as: 

1. Liking your posts 

2. Sharing your posts 

3. Commenting on your posts 

Not only will these activities ensure that they see your posts more often 

(due to Facebook’s newest methods of content delivery), but their 

friends will also see this activity and potentially get you more likes to 

your page and your content seen by more people. 

Always remember to socialize! 


Mistake #3: 

Being Overzealous 

Being overzealous is a huge problem on Facebook. In fact, so many pages 

have become overzealous with their posts that Facebook had to add new 

algorithms to combat the problem. 

Users were complaining that their feeds were being clogged up with 

dozens of daily posts by the same pages, so they made it so that only a 

small portion of a page’s posts are actually seen by a particular user. 

And yes, this benefits Facebook in the form of promoted posts, but this 

wasn’t the only reason they started limiting the reach of pages. 

The fact is, if you post too often, people either won’t see all of your posts 

or they will eventually unlike your page and you’ve just shot yourself in 

the foot as far as marketing goes. 

Post often, and consistently, but don’t inundate your fans with more 

content than they can handle. Three to five posts per day is generally 

more than enough. Even one a day is fine. 


Mistake #4: 

Ignoring the Rules 

Facebook has a number of rules that you must obey if you want to 

market successfully without risking your account. The sad fact is that 

most marketers, or even individual users, don’t read the rules, thus they 

miss a lot of important ones and break them inadvertently. 

For example, did you know about these rules regarding cover 

photos? 

1. You cannot include any pricing or purchase information on your 

cover photo. This includes text such as buy it now or discounts 

like 25% off this week only. 

2. You cannot include any calls to action whatsoever. You can’t ask 

people to like, share, comment, etc. 

3. You cannot include any contact information on your cover 

photo. That means no URLs or email addresses! 

Most users simply don’t know these rules exist. 

Admittedly, the rules are daunting. The terms and conditions are very 

long, and can be time consuming to wade through. However, if you’re 

serious about marketing on Facebook, it’s vital that you become familiar 

with the rules and obey them carefully. Take the time to learn the rules 

before you lose everything you’re working for! 


Mistake #5: 

Being Lazy 

Laziness is the kiss of death of just about any venture, but if you fail to 

adequately complete your company’s page, you might as well not be 

using Facebook for marketing at all. 

If you’re going to go into this halfheartedly, you might as well not go into 

it at all. 

Be sure to fill out your profile completely. Yes, it takes time to add your 

company’s URL, add information to the about section, create and add 

a cover photo and profile picture, etc. But it’s well worth it to ensure the 

information your fans care about is accessible when they need it. 

Also, don’t get lazy with your socialization. I know this was mentioned 

earlier in this guide, but it cannot be overstated. If people take the time 

to comment on your page or your posts, respond to them! Taking the 

time to respond to each and every comment will show your fans you 

care. 

Take a look at the pages of brands like McDonald’s and Olive Garden. 

These brands take the time to respond to user comments, and they are 

rewarded with passionate, loyal customers who buy from them again 

and again. 


Mistake #6: 

Caring Too Much About Likes 

Sure, likes are a great metric to pay attention to, but if you focus solely 

on getting more likes to your page, you’re ignoring the big picture. 

Likes are but one aspect in a large number of factors. A page could have 

a million likes, but if those users aren’t properly cultivated and managed, 

they could be all but useless. Whereas a small, loyal following of just a 

few hundred could be invaluable if they have been treated properly. 

Don’t focus so much on how many likes your page has, or on how 

many likes your content receives. 

Instead, focus on results, such as: 

1. Are users sharing your content? 

2. Are you seeing more traffic to your website? 

3. Are you seeing more sales? 

Likes will always be an important metric, but ultimately if they 

aren’t benefitting you in some way, they’re pretty much useless. 


Mistake #7: 

Too Much Text 

One thing you should always remember about Facebook is that it is an 

increasingly visual media. Facebook users aren’t big on reading walls of 

text. They like things short and sweet. 

Remember the KISS principle: 

Keep It Simple, Stupid! 

Use photos to attract attention and keep text to a maximum of a couple 

of paragraphs. If people see too much text, they may not read it at all 

(even part of it) because it seems too daunting. 

Have you ever seen someone comment TL;DR on a post? That means 

Too Long; Didn’t Read. This is a very common acronym on Facebook, 

because people just don’t have the time or desire to read that much. 

Focus more on visual aspects, and condense your marketing messages 

into the shortest, most concise text possible. Ensure that your marketing 

message isn’t lost in a sea of unnecessary words. 


Mistake #8: 

Not Focusing on Branding 

Too many people post irrelevant content simply to get attention, but this 

is a mistake. You need to keep at least 90% of the posts you make 

focused on your brand. 

Does that mean you need to ensure 90% of your posts are marketing? 

Absolutely not! 

In fact, that would be counterproductive, because people would 

eventually start to tune you out. They might even unlike your page. 

But if you’re running a page to market your internet marketing eBook, 

don’t share a bunch of kitten pictures or political stuff. (In fact, don’t 

share anything polarizing like political or religious posts. You may endear 

one side to you, but the rest will potentially be offended.) 

Whatever you are selling, try to stick to things that really fit your brand. 

If you’re selling a pet related product, it’s ok to share cute animal 

pictures. If you’re selling a cookbook, post recipes and pictures of food. 

Just try to remain consistent with your brand. 


Mistake #9: 

Ignoring Insights 

Facebook offers page owners Insights for a reason. It’s useful data, and it 

can be invaluable. The data they offer can tell you a lot about your fans 

and what you can do to reach them. 

One useful metric is the Friends of Fans metric. This tells you how 

many total friends your fans have altogether, which is ultimately your 

potential reach unless a post goes viral in a big way. For example, you 

may have 4,000 fans, but if those fans have a total of 1,200,000 friends, 

you have the potential to reach all of those people when your fans like 

and share your content. 

Did you know the average consumer is more than 50% more likely to 

purchase something if they know their friends have bought it? That’s one 

thing Insights can tell you – how many friends you can potentially reach 

through your fans. (People who are more likely to buy, or at least 

become a fan, because their friend is a fan.) 

Another useful metric is the People Talking About This metric. This will 

tell you how many people are talking about your brand recently, which 

tells you whether or not you’re doing a good job with your branding. If 

people aren’t talking about you, you’re probably doing something wrong. 


Mistake #10: 

Being Boring 

If all you’re doing is posting generic marketing messages every day, 

chances are you’re going to fail miserably on Facebook. People want to 

see posts that are interesting or exciting. They want to share that type of 

content with others. And sharing means a larger reach! 

Think about some of the different types of content you can share: 

1. News (specific to your market/industry) 

2. Videos 

3. Pictures 

4. Memes 

5. Educational posts, tutorials, and how-to’s 

You definitely don’t want to share a lot of stuff that people aren’t going 

to pay attention to. It’s just a waste of time. 

Instead, focus on brand-centric content that will grab attention and 

encourage sharing. Make posts that are funny, shocking (but not 

offensive), or useful. This is the kind of content that will really bring 

attention to your brand. 


Conclusion 

Facebook marketing really isn’t all that difficult if you know these 

mistakes to avoid, but can be very tricky if you don’t! 

Most people know what they should do to market their business on 

Facebook, but so many just don’t know what they should NOT do. 

Hopefully, now that you’ve read through this guide, you’re one of those 

who knows what to avoid. 

Why waste your time posting on Facebook if your posts end up ignored, 

or worse, you end up banned because you mistakenly broke a rule you 

didn’t even know existed? 

Take the time to read and understand the rules. Be sure you’re posting 

content that is interesting and relevant to your brand. Focus on the 

things that matter, like traffic and income, not just likes. 

You can get a tremendous amount of traffic from Facebook if you really 

take the time to do it right. 

Good luck! 


Resources 

Here are some resources that will help make Facebook marketing 

easier. 

>> http://www.facebookgroupautoposter.com 

>> http://www.hootsuite.com 

>> http://www.postcron.com 

>> http://www.fbpostgenerator.com 

Here are some more resources that will help make your life as a 

marker much easier and more profitable. 

Landing Page Monkey: http://landingpagemonkey.com/ 

Catcha Monkey: http://catchamonkey.com/ 

Social Share Monkey: http://socialsharemonkey.com/ 

PopUp Monkey: http://popupmonkey.com/ 

Countdown Monkey: http://countdownmonkey.com/ 

Attention Monkey: http://attentionmonkey.com/ 

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Top Facebook tools 

ShortStack 

ShortStack creates Facebook apps and build engaging 

social media marketing campaigns – contests, promotions, 

and much more. 

=== 

Heyo 

Use Heyo to easily create Sweepstakes, Contests, and 

Campaign apps that publish to Mobile, Facebook, and 

anywhere on the web. 

=== 

Facebook Power editor 

Facebook Power Editor is a tool that helps businesses 

manage multiple campaigns, ad sets and ads. 

=== 

Facebook Ads 

Facebook Ads can appear in News Feed on desktop, News 

Feed on mobile, and in the right column of Facebook on 

desktop. 

=== 


Wolfram-Personal Analytics 

Answer questions about and compute your Facebook data 

and social network. Get a free report, interactive analysis, 

graphs, charts, statistics, and more. 

=== 

Like Alyzer 

LikeAlyzer is a free of charge online tool, created by 

Meltwater, and can be used by beginners, webmasters and 

social media experts. 

=== 

Facebook Pixel Helper 

The Facebook Pixel Helper is a troubleshooting tool that 

helps you validate your Facebook Conversion Pixel and 

Custom Audience Pixels. 

=== 

Fanpage Karma 

Fanpage Karma is an online tool for social media analytics 

and monitoring. 

=== 

PageModo 

Pagemodo helps you edit Facebook cover photos, make 

custom tabs, schedule and design your social media posts 

and create contests for your Facebook 

=== 


WooBox 

Woobox is a social promotion application. It allows you to 

run sweepstakes, contests, polls, and more across 

Facebook, Twitter, Google+, YouTube, LinkedIn, Pinterest 

and Vine. 

=== 

Vocus 

Vocus provides cloud-based marketing and PR software for 

companies to acquire and retain customers. 

=== 

Clickappy 

ClickAppy is an online promotion builder that allows anyone 

to easily create Facebook applications, promotions and 

much more with step-by-step simplicity. 

=== 

TabSite 

TabSite helps businesses grow more leads and engage 

their community with promotion apps for web, Facebook, 

and mobile. 

=== 

Social App Tool 

The Social App Tool is a revolutionary piece of software 

that enables users to churn out profit-pulling Facebook 

Apps like clockwork. 

=== 


Agorapulse Barometer 

Agorapulse Barometer - Measure the performance of your 

Facebook page. 

=== 

EdgeRank Checker 

EdgeRank Checker is a free tool enabling Facebook 

marketers to check their page's exposure within Facebook. 

=== 

Work Smarter 

Not Harder! 

We all know that using internet marketing tools can 

help us get big success 

However, did you know that using best internet 

marketing tools is THE key element for real success 

of your business? 

Here is why we must use marketing tools: 


Use tools can help you 

Earn more money! 

Save more time! 

Because For almost every paid tool you can find a 

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Use tools can save you time because when you have 

the best productivity tools, you add more hours to 

your day! 

Need more customers and more leads? You must 

know the best tools nowadays for you to collect 

emails fast and easy. 

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You will find in our guide top popular SEO tools for 

free and also paid ones. 

Do you feel that you waste a lot of time working on 

social media marketing? 

We have gathered in top tools the best top social 

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marketing. 

Don't know which content to write for your audience? 


You can find in this guide top tools that give you top 

ideas to generate the best texts filled with interesting 

content. 

This big list of top internet marketing tools includes 

almost every tool you’ll ever need to master every 

aspect of a digital marketing campaign 

Feel free to share this guide with your friends! They 

will definitely be thankful! 

ALL 100 TOP TOOLS CATEGORIES 

Content Curation Tools 

Social Media Tools 

PPC Tools 

Content Optimization Tools 

Rank Tracking Tools 

Tops Keyword Research Tools 


Keywords Ideas Tools 

Technical Seo Tools 

Top Seo Tools Link Building 

Top Seo Tools 

Top Landing Pages Creators 

Twitter Trending Topics 

Twitter Tools For Images 

Twitter Hashtags 

Top Twitter Tools 

Top Facebook Tools 

Top Lead Generation Tools 


Top Autoresponders Tools 

Build Email List Tools 

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Ecommerce Software 

Screen Capture Video Audio Tools 

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Twitter Tools 


Twitter Analysis Management Tools 

Competitive Analysis Tools 

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Webinars Tools 

Heatmap Analytics Tools 

Free Wordpress Tutorials 

Website Templates builder Tools 

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Top Interstitial Traffic Networks 

Top Solo Ad Traffic Sources 

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Efficiency Tools 

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Increasing Influence 

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Customer Support 

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Form Builders 

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Image And Cliparts Sites 

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Video Creating Tools 

Surveys 

Top Outreach Tools 

Top Live Chat Tools 

YouTube Marketing Tools 

Mobile Marketing Tools 

Top Heatmaps Tools 

Top E-learning Platforms 

Top Content Tools 

Cloud File Storage 

Top Affiliate Marketing Sites 


Top Analytics Tools 

Top Social Advertising Tools 

Content Creation Tools 

Social Analytical Tools 

Monitoring Sharing Tools 

Internet Marketing Top Forums 

Internet Marketing Newsfeeds 

Internet Marketing Top Sites

Facebook Marketing Guide - How To Learn Facebook Marketing

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