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Facebook Marketing Guide - How To Learn Facebook Marketing

You may ask this: 1 do it yourself facebook marketing 2 do's and don'ts facebook marketing 3 facebook marketing when to post 4 how can facebook be used as a marketing tool 5 how can facebook be used in direct marketing 6 how can facebook help marketing 7 how can i do facebook marketing 8 how can i use facebook for marketing 9 how does facebook marketing work 10 how effective is facebook marketing 11 how much does facebook marketing cost 12 how much facebook marketing costs 13 how much is facebook marketing 14 how to become a facebook marketing partner 15 how to do a facebook marketing campaign 16 how to do effective facebook marketing 17 how to do facebook marketing 18 how to do facebook marketing for free 19 how to do facebook marketing the right way 20 how to do facebook marketing youtube 21 how to learn facebook marketing 22 how to make a facebook marketing plan 23 how to master facebook marketing in 10 days 24 how to start facebook marketing 25 how to use facebook marketing 26 how we do facebook marketing 27 how would a business use facebook for marketing 28 what are the advantages of facebook marketing 29 what companies use facebook for marketing 30 what is facebook marketing 31 what is facebook marketing api 32 what is facebook marketing partners 33 what is facebook marketing ppt 34 what is facebook marketing wikipedia 35 what is facebook's marketing strategy 36 what is the best facebook marketing book 37 what is the best facebook marketing software 38 who are facebook marketing partners 39 why do facebook marketing 40 why facebook marketing 41 why facebook marketing doesn't work 42 why facebook marketing is effective 43 why facebook marketing is important 44 why facebook marketing works 45 why is facebook good for marketing 46 why is facebook unique in the world of personal marketing 47 why learn facebook marketing 48 why use facebook marketing

You may ask this:
1 do it yourself facebook marketing
2 do's and don'ts facebook marketing
3 facebook marketing when to post
4 how can facebook be used as a marketing tool
5 how can facebook be used in direct marketing
6 how can facebook help marketing
7 how can i do facebook marketing
8 how can i use facebook for marketing
9 how does facebook marketing work
10 how effective is facebook marketing
11 how much does facebook marketing cost
12 how much facebook marketing costs
13 how much is facebook marketing
14 how to become a facebook marketing partner
15 how to do a facebook marketing campaign
16 how to do effective facebook marketing
17 how to do facebook marketing
18 how to do facebook marketing for free
19 how to do facebook marketing the right way
20 how to do facebook marketing youtube
21 how to learn facebook marketing
22 how to make a facebook marketing plan
23 how to master facebook marketing in 10 days
24 how to start facebook marketing
25 how to use facebook marketing
26 how we do facebook marketing
27 how would a business use facebook for marketing
28 what are the advantages of facebook marketing
29 what companies use facebook for marketing
30 what is facebook marketing
31 what is facebook marketing api
32 what is facebook marketing partners
33 what is facebook marketing ppt
34 what is facebook marketing wikipedia
35 what is facebook's marketing strategy
36 what is the best facebook marketing book
37 what is the best facebook marketing software
38 who are facebook marketing partners
39 why do facebook marketing
40 why facebook marketing
41 why facebook marketing doesn't work
42 why facebook marketing is effective
43 why facebook marketing is important
44 why facebook marketing works
45 why is facebook good for marketing
46 why is facebook unique in the world of personal marketing
47 why learn facebook marketing
48 why use facebook marketing

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Facebook Monster Marketing Mistakes


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Facebook Monster Marketing Mistakes


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Facebook Monster Marketing Mistakes


Introduction

Facebook is one of the highest traffic websites in the world, and it’s the

#1 social media powerhouse as of the writing of this guide. With this

much clout, is it any wonder marketers are still clamoring to discover

new ways to use the site to generate traffic?

A lot of social sites have lost traction recently. YouTube, for example, has

lost a significant amount of traffic in the past year. Facebook, however, is

still going strong. It provides a large amount of traffic, and it’s

productive, too.

But marketing on Facebook isn’t as easy as it might seem. To market

effectively on Facebook, there are a number of different things you need

to be doing, and a lot of people ignore these things or just don’t realize

how important they are.

In this guide, you’re going to learn about some of the biggest mistakes

people make when marketing on Facebook. You’re going to learn how to

avoid these mistakes, and how to turn them around into the most

effective marketing campaigns you’ve ever seen.

So let’s get started.

Facebook Monster Marketing Mistakes


Mistake #1:

Depending on Paid Advertising

It’s true that Facebook has a relatively effective ad setup. A well thought

out ad can definitely perform well, but many marketers seem to think

paid ads are the be-all and end-all of Facebook marketing, and that

simply isn’t true.

For one thing, many people are ad blind and no longer pay attention to

Sponsored Posts. They have learned what they look like and simply

tune them out.

For another thing, Facebook makes it incredibly easy to get traffic

without paying for it. So if you concentrate solely, or even mostly, on

paid ads, you’re ignoring a huge potential for traffic. (And traffic that

costs nothing!)

One of the best things you can do with a portion of your paid ad budget

is to spend it on more likes for your page. (Do NOT make that your ONLY

ad type, though!) Every like is another person you can market to for

free through your page instead of having to pay for the ad impression

later.

Bottom line? Paid ads are great, but you should put just as much effort

into building your page.

Facebook Monster Marketing Mistakes


Mistake #2:

Forgetting the Social Aspect

Facebook is, above all, a social site. Too many people forget that aspect,

and it causes them to miss out on a lot of potential traffic.

You can’t expect to just post, post, post and get results. You need to

constantly interact with your fans. When people comment, respond! Be

friendly and courteous. This will win fans over quicker than you think!

Also, you must remember that the thing that will get you the most

traffic, by far, is for your fans to interact with your page in various ways,

such as:

1. Liking your posts

2. Sharing your posts

3. Commenting on your posts

Not only will these activities ensure that they see your posts more often

(due to Facebook’s newest methods of content delivery), but their

friends will also see this activity and potentially get you more likes to

your page and your content seen by more people.

Always remember to socialize!

Facebook Monster Marketing Mistakes


Mistake #3:

Being Overzealous

Being overzealous is a huge problem on Facebook. In fact, so many pages

have become overzealous with their posts that Facebook had to add new

algorithms to combat the problem.

Users were complaining that their feeds were being clogged up with

dozens of daily posts by the same pages, so they made it so that only a

small portion of a page’s posts are actually seen by a particular user.

And yes, this benefits Facebook in the form of promoted posts, but this

wasn’t the only reason they started limiting the reach of pages.

The fact is, if you post too often, people either won’t see all of your posts

or they will eventually unlike your page and you’ve just shot yourself in

the foot as far as marketing goes.

Post often, and consistently, but don’t inundate your fans with more

content than they can handle. Three to five posts per day is generally

more than enough. Even one a day is fine.

Facebook Monster Marketing Mistakes


Mistake #4:

Ignoring the Rules

Facebook has a number of rules that you must obey if you want to

market successfully without risking your account. The sad fact is that

most marketers, or even individual users, don’t read the rules, thus they

miss a lot of important ones and break them inadvertently.

For example, did you know about these rules regarding cover

photos?

1. You cannot include any pricing or purchase information on your

cover photo. This includes text such as buy it now or discounts

like 25% off this week only.

2. You cannot include any calls to action whatsoever. You can’t ask

people to like, share, comment, etc.

3. You cannot include any contact information on your cover

photo. That means no URLs or email addresses!

Most users simply don’t know these rules exist.

Admittedly, the rules are daunting. The terms and conditions are very

long, and can be time consuming to wade through. However, if you’re

serious about marketing on Facebook, it’s vital that you become familiar

with the rules and obey them carefully. Take the time to learn the rules

before you lose everything you’re working for!

Facebook Monster Marketing Mistakes


Mistake #5:

Being Lazy

Laziness is the kiss of death of just about any venture, but if you fail to

adequately complete your company’s page, you might as well not be

using Facebook for marketing at all.

If you’re going to go into this halfheartedly, you might as well not go into

it at all.

Be sure to fill out your profile completely. Yes, it takes time to add your

company’s URL, add information to the about section, create and add

a cover photo and profile picture, etc. But it’s well worth it to ensure the

information your fans care about is accessible when they need it.

Also, don’t get lazy with your socialization. I know this was mentioned

earlier in this guide, but it cannot be overstated. If people take the time

to comment on your page or your posts, respond to them! Taking the

time to respond to each and every comment will show your fans you

care.

Take a look at the pages of brands like McDonald’s and Olive Garden.

These brands take the time to respond to user comments, and they are

rewarded with passionate, loyal customers who buy from them again

and again.

Facebook Monster Marketing Mistakes


Mistake #6:

Caring Too Much About Likes

Sure, likes are a great metric to pay attention to, but if you focus solely

on getting more likes to your page, you’re ignoring the big picture.

Likes are but one aspect in a large number of factors. A page could have

a million likes, but if those users aren’t properly cultivated and managed,

they could be all but useless. Whereas a small, loyal following of just a

few hundred could be invaluable if they have been treated properly.

Don’t focus so much on how many likes your page has, or on how

many likes your content receives.

Instead, focus on results, such as:

1. Are users sharing your content?

2. Are you seeing more traffic to your website?

3. Are you seeing more sales?

Likes will always be an important metric, but ultimately if they

aren’t benefitting you in some way, they’re pretty much useless.

Facebook Monster Marketing Mistakes


Mistake #7:

Too Much Text

One thing you should always remember about Facebook is that it is an

increasingly visual media. Facebook users aren’t big on reading walls of

text. They like things short and sweet.

Remember the KISS principle:

Keep It Simple, Stupid!

Use photos to attract attention and keep text to a maximum of a couple

of paragraphs. If people see too much text, they may not read it at all

(even part of it) because it seems too daunting.

Have you ever seen someone comment TL;DR on a post? That means

Too Long; Didn’t Read. This is a very common acronym on Facebook,

because people just don’t have the time or desire to read that much.

Focus more on visual aspects, and condense your marketing messages

into the shortest, most concise text possible. Ensure that your marketing

message isn’t lost in a sea of unnecessary words.

Facebook Monster Marketing Mistakes


Mistake #8:

Not Focusing on Branding

Too many people post irrelevant content simply to get attention, but this

is a mistake. You need to keep at least 90% of the posts you make

focused on your brand.

Does that mean you need to ensure 90% of your posts are marketing?

Absolutely not!

In fact, that would be counterproductive, because people would

eventually start to tune you out. They might even unlike your page.

But if you’re running a page to market your internet marketing eBook,

don’t share a bunch of kitten pictures or political stuff. (In fact, don’t

share anything polarizing like political or religious posts. You may endear

one side to you, but the rest will potentially be offended.)

Whatever you are selling, try to stick to things that really fit your brand.

If you’re selling a pet related product, it’s ok to share cute animal

pictures. If you’re selling a cookbook, post recipes and pictures of food.

Just try to remain consistent with your brand.

Facebook Monster Marketing Mistakes


Mistake #9:

Ignoring Insights

Facebook offers page owners Insights for a reason. It’s useful data, and it

can be invaluable. The data they offer can tell you a lot about your fans

and what you can do to reach them.

One useful metric is the Friends of Fans metric. This tells you how

many total friends your fans have altogether, which is ultimately your

potential reach unless a post goes viral in a big way. For example, you

may have 4,000 fans, but if those fans have a total of 1,200,000 friends,

you have the potential to reach all of those people when your fans like

and share your content.

Did you know the average consumer is more than 50% more likely to

purchase something if they know their friends have bought it? That’s one

thing Insights can tell you – how many friends you can potentially reach

through your fans. (People who are more likely to buy, or at least

become a fan, because their friend is a fan.)

Another useful metric is the People Talking About This metric. This will

tell you how many people are talking about your brand recently, which

tells you whether or not you’re doing a good job with your branding. If

people aren’t talking about you, you’re probably doing something wrong.

Facebook Monster Marketing Mistakes


Mistake #10:

Being Boring

If all you’re doing is posting generic marketing messages every day,

chances are you’re going to fail miserably on Facebook. People want to

see posts that are interesting or exciting. They want to share that type of

content with others. And sharing means a larger reach!

Think about some of the different types of content you can share:

1. News (specific to your market/industry)

2. Videos

3. Pictures

4. Memes

5. Educational posts, tutorials, and how-to’s

You definitely don’t want to share a lot of stuff that people aren’t going

to pay attention to. It’s just a waste of time.

Instead, focus on brand-centric content that will grab attention and

encourage sharing. Make posts that are funny, shocking (but not

offensive), or useful. This is the kind of content that will really bring

attention to your brand.

Facebook Monster Marketing Mistakes


Conclusion

Facebook marketing really isn’t all that difficult if you know these

mistakes to avoid, but can be very tricky if you don’t!

Most people know what they should do to market their business on

Facebook, but so many just don’t know what they should NOT do.

Hopefully, now that you’ve read through this guide, you’re one of those

who knows what to avoid.

Why waste your time posting on Facebook if your posts end up ignored,

or worse, you end up banned because you mistakenly broke a rule you

didn’t even know existed?

Take the time to read and understand the rules. Be sure you’re posting

content that is interesting and relevant to your brand. Focus on the

things that matter, like traffic and income, not just likes.

You can get a tremendous amount of traffic from Facebook if you really

take the time to do it right.

Good luck!

Facebook Monster Marketing Mistakes


Resources

Here are some resources that will help make Facebook marketing

easier.

>> http://www.facebookgroupautoposter.com

>> http://www.hootsuite.com

>> http://www.postcron.com

>> http://www.fbpostgenerator.com

Here are some more resources that will help make your life as a

marker much easier and more profitable.

Landing Page Monkey: http://landingpagemonkey.com/

Catcha Monkey: http://catchamonkey.com/

Social Share Monkey: http://socialsharemonkey.com/

PopUp Monkey: http://popupmonkey.com/

Countdown Monkey: http://countdownmonkey.com/

Attention Monkey: http://attentionmonkey.com/

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Facebook Monster Marketing Mistakes


Top Facebook tools

ShortStack

ShortStack creates Facebook apps and build engaging

social media marketing campaigns – contests, promotions,

and much more.

===

Heyo

Use Heyo to easily create Sweepstakes, Contests, and

Campaign apps that publish to Mobile, Facebook, and

anywhere on the web.

===

Facebook Power editor

Facebook Power Editor is a tool that helps businesses

manage multiple campaigns, ad sets and ads.

===

Facebook Ads

Facebook Ads can appear in News Feed on desktop, News

Feed on mobile, and in the right column of Facebook on

desktop.

===

Facebook Monster Marketing Mistakes


Wolfram-Personal Analytics

Answer questions about and compute your Facebook data

and social network. Get a free report, interactive analysis,

graphs, charts, statistics, and more.

===

Like Alyzer

LikeAlyzer is a free of charge online tool, created by

Meltwater, and can be used by beginners, webmasters and

social media experts.

===

Facebook Pixel Helper

The Facebook Pixel Helper is a troubleshooting tool that

helps you validate your Facebook Conversion Pixel and

Custom Audience Pixels.

===

Fanpage Karma

Fanpage Karma is an online tool for social media analytics

and monitoring.

===

PageModo

Pagemodo helps you edit Facebook cover photos, make

custom tabs, schedule and design your social media posts

and create contests for your Facebook

===

Facebook Monster Marketing Mistakes


WooBox

Woobox is a social promotion application. It allows you to

run sweepstakes, contests, polls, and more across

Facebook, Twitter, Google+, YouTube, LinkedIn, Pinterest

and Vine.

===

Vocus

Vocus provides cloud-based marketing and PR software for

companies to acquire and retain customers.

===

Clickappy

ClickAppy is an online promotion builder that allows anyone

to easily create Facebook applications, promotions and

much more with step-by-step simplicity.

===

TabSite

TabSite helps businesses grow more leads and engage

their community with promotion apps for web, Facebook,

and mobile.

===

Social App Tool

The Social App Tool is a revolutionary piece of software

that enables users to churn out profit-pulling Facebook

Apps like clockwork.

===

Facebook Monster Marketing Mistakes


Agorapulse Barometer

Agorapulse Barometer - Measure the performance of your

Facebook page.

===

EdgeRank Checker

EdgeRank Checker is a free tool enabling Facebook

marketers to check their page's exposure within Facebook.

===

Work Smarter

Not Harder!

We all know that using internet marketing tools can

help us get big success

However, did you know that using best internet

marketing tools is THE key element for real success

of your business?

Here is why we must use marketing tools:

Facebook Monster Marketing Mistakes


Use tools can help you

Earn more money!

Save more time!

Because For almost every paid tool you can find a

free alternative one!

Use tools can save you time because when you have

the best productivity tools, you add more hours to

your day!

Need more customers and more leads? You must

know the best tools nowadays for you to collect

emails fast and easy.

Do you want your site to reach higher rankings?

You will find in our guide top popular SEO tools for

free and also paid ones.

Do you feel that you waste a lot of time working on

social media marketing?

We have gathered in top tools the best top social

marketing tools for to automate your social media

marketing.

Don't know which content to write for your audience?

Facebook Monster Marketing Mistakes


You can find in this guide top tools that give you top

ideas to generate the best texts filled with interesting

content.

This big list of top internet marketing tools includes

almost every tool you’ll ever need to master every

aspect of a digital marketing campaign

Feel free to share this guide with your friends! They

will definitely be thankful!

ALL 100 TOP TOOLS CATEGORIES

Content Curation Tools

Social Media Tools

PPC Tools

Content Optimization Tools

Rank Tracking Tools

Tops Keyword Research Tools

Facebook Monster Marketing Mistakes


Keywords Ideas Tools

Technical Seo Tools

Top Seo Tools Link Building

Top Seo Tools

Top Landing Pages Creators

Twitter Trending Topics

Twitter Tools For Images

Twitter Hashtags

Top Twitter Tools

Top Facebook Tools

Top Lead Generation Tools

Facebook Monster Marketing Mistakes


Top Autoresponders Tools

Build Email List Tools

Top Niche Research Tools

Top Trends Tools

Ecommerce Software

Screen Capture Video Audio Tools

Gif Creator Tools

Free Banner Creators Tools

Top Online Contests Tools

Twitter Tools

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Twitter Analysis Management Tools

Competitive Analysis Tools

Backlink Investigation Tools

Tools For Writers

Instagram Tools

Notifications Monitoring Tools

New Launch Products Sites

Question And Answer Sites

Push Notification Tools

Time Management Tools

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Webinars Tools

Heatmap Analytics Tools

Free Wordpress Tutorials

Website Templates builder Tools

Website Testing And Analysis Tools

File Sharing And Data Storage Tools

Brainstorming And Mind Mapping Tools

Top Interstitial Traffic Networks

Top Solo Ad Traffic Sources

Top Native Ads Traffic Networks

Top PPC Networks

Facebook Monster Marketing Mistakes


Top PPV CPV Networks

Top Mobile Traffic Networks

Infographic Submission Sites

Free Video Submission Sites

Free Article Submission Sites

CPA CPM Aff Networks

Mobile Marketing Tools

Scraper Extractor Tools

Support Tools

Graphic and Design Tools

Facebook Monster Marketing Mistakes


Efficiency Tools

Virtual Assistant Sites

Top Outsourcing Tools

Traffic Analysis Tools

VPN Tools

Integration Services Tools

Social Media Analytics Tools

Url Shortener Tools

Content Ideation Tools

Domain Name Idea Generators

Domain Appraisal Tools

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Domain Email Tools

Business Dashboard Tools

Increasing Influence

Payment Gateways Tools

Project Management Tools

Customer Support

Website Monitoring Tools

Form Builders

Website Builders

Image And Cliparts Sites

Design Tools

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Video Creating Tools

Surveys

Top Outreach Tools

Top Live Chat Tools

YouTube Marketing Tools

Mobile Marketing Tools

Top Heatmaps Tools

Top E-learning Platforms

Top Content Tools

Cloud File Storage

Top Affiliate Marketing Sites

Facebook Monster Marketing Mistakes


Top Analytics Tools

Top Social Advertising Tools

Content Creation Tools

Social Analytical Tools

Monitoring Sharing Tools

Internet Marketing Top Forums

Internet Marketing Newsfeeds

Internet Marketing Top Sites

Facebook Monster Marketing Mistakes

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