Periscope Profits Guide - How To Get Traffic With Periscoope

Periscope Profits

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Periscope Profits

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Periscope Profits

Introduction
You may be asking, What the heck is Periscope?
You wouldnt be alone. A lot of people havent even heard of it, yet. Its
still a relatively new service, but there are millions who have already
jumped on board.
Periscope is a live broadcasting app available for Apple and
Android devices. The app can be downloaded on the App Store
or Google Play.
Periscope is owned by Twitter. They bought it for $100 million in early
2015, and it was launched first on iOS in March and then on Android in
May. It reached a million users just 10 days after launch, and within
four months, it hit the 10 million user mark. Not bad for a brand new
app!
Periscope has huge potential for business, because it has millions of
users, but only a small percentage of those users actually broadcast
anything. Most users only download the app to view other peoples
broadcasts, which means there isnt a lot of competition.
If youre looking for a great way to bring in more traffic, youve found it.
Periscope is huge, and its only likely to continue growing. Think
Instagram, but with live video!
Ready to get started? Let’s go!
Periscope Profits

Getting Started
The first thing youll need to do is download the Periscope app. Its
available for iOS and Android, so point your phone to either app store
and download the app to your phone. (You can also download it on
your tablet, but it was made for phones, so the graphics wont look as
good on a tablet.)
IMPORTANT NOTE: The iOS and Android apps have their icons
located in different spots on the screen. I am using iOS, so you may
have to look around a bit to find the icons you need on Android.
Once you have downloaded the app, you can either log in with an
existing Twitter account, or sign up for a new Periscope account with
your email or mobile phone number.
If you log in with Twitter, the app will then suggest some of the people
you follow on Twitter who are also on Periscope so you can follow
those people.
Its a good idea to do this so youll have some contacts when you get
started. It will also ask you for a Periscope username, which can be
different from your Twitter username, if you prefer.
At the bottom right of the app (on iOS), youll see an icon that features
three people.
Periscope Profits

If you click that, it will help you find some people to follow. Follow as
many people as youre interested in following, especially those who
Scope in your field. Following people will help you get more followers.
If you logged in with Twitter, your basic information will already be
loaded into Periscope.
Your Twitter profile pic will become your Periscope profile picture. Your
Twitter bio will become your Periscope bio. You can, of course, change
this information by clicking the people icon at the bottom right, then
clicking the single person icon at the top right. Then click Edit to
upload your profile picture or change your bio.
You can use emoji (emoticons) in your bio, which helps draw attention
to it. Im not certain how much this helps, but using them in your bio
and in you Periscope titles can potentially bring in more
viewers/followers. Just dont go overboard, or it will look spammy.
Periscope Profits

Broadcasting a Scope
Broadcasts are typically referred to as scopes. These scopes generally
range from 5-30 minutes, but its best to stick to the 10-minute range.
Any shorter and you wont have enough time to grab a decent-sized
audience, and any longer and youll probably end up boring your
audience.
You dont have to broadcast every day, but if you do so regularly, youll
gain a larger audience faster. Its not a good idea to broadcast more
than a couple of times a day, because your followers may grow tired of
seeing too many notifications, but if you dont broadcast on a fairly
regular basis, they may not remember who you are when you finally do.
One thing to keep in mind is that the more often you scope, the faster
youll gain followers. When youre broadcasting, you can have it
automatically post to Twitter for you, and you will show up on a list of
live scopes in the app. This will help you gain followers during your
broadcasts, especially if you use hash tags to help people find your
scopes.
Broadcasts are only viewable for 24 hours after theyre aired, but you
can have the app automatically save them for you when you broadcast
them.
To do this, just visit your profile page and tap settings. Turn the slider
beside Autosave Broadcasts to on.
Periscope Profits

This will save your broadcasts to your camera roll so you can use them
later.
Before you Scope
Before you get started, there are a few things you should do to make
sure you get the most out of each scope you broadcast.
1. Pick a Topic – The first thing you must do for each scope is to pick
a topic and stick to that topic during your scope. For example, you
might decide to broadcast Tips for Improving Your Golf Swing.
Try to stick to that topic and dont veer too far off.
2. Set Up a Good Thumbnail – The thumbnail image is set when you
first begin a scope, and its always taken with the rear camera.
That means if youre looking at the screen, it wont take a picture
of you, it will take a picture of whatever the rear camera is
pointed at. This often leads to scope thumbnails being blurry
photos of a messy desk or a floor. Dont let this happen to you! Be
sure you have chosen an interesting object related to your scope
to focus on when you begin. In the case of a broadcast about golf,
it might be a picture of your golf clubs or some golf balls. Because
so many people have a really crappy thumbnail, a good one really
helps you stand out.
Periscope Profits

3. Script the Scope – While you dont have to stick to strict script, its
a very good idea to have a list of basic points you want to cover
before you begin. This way you dont forget any important points
or have any dead air time while you think of what else youd like
to say.
Starting a Scope
When youre ready to broadcast, press the button that looks like a
camera lens with a red light on behind it. (Or it might look a bit like a
top-down view of a clown with a big red nose and a shiny bald head.)
Picture below in case youre confused like I was.
Youll need to enable a few things before broadcast begins. You will
need to allow the app to access the camera and microphone, and then
enable location services so the app can tell viewers where youre
broadcasting from.
NOTE: You dont have to enable location if youd prefer not to.
The only thing this really helps with is if youre marketing a local
business or it can help people find you if theyre looking for
scopes being broadcast from a particular area. (Theres a map
where people can look to find scopes in a specific place.)
Periscope Profits

Once you have enabled the camera and microphone (and location
services if you choose to), youll be prompted to enter a title for your
scope in the section titled What are you seeing now? Remember, you
can add emoji to your title. On iOS, simply click the little globe icon at
the bottom of the keyboard to add emoji. Then click the red Start
Broadcast button.
Periscope Profits

Help! I Have No Viewers!
Dont panic if you dont get any live viewers. Most scopes dont have
many (or even any) live viewers, especially if you have very few
followers and you dont tell anyone youre going to scope at a given
time.
Most scopes get the majority of their views a few hours after
broadcast, so keep that in mind. Plus, you can take the broadcasts that
are saved to your camera roll and upload them to YouTube and other
video sharing sites to get more views.
Periscope Profits

Getting Hearts
Hearts are the equivalent of likes on other networks, and the more
hearts you get, the more followers youre likely to get. People who view
your profile and see a lot of hearts are more likely to follow you,
because theyll think youre giving good content. The more hearts you
have on a particular broadcast, the more viewers youll get.
Remember that not everyone knows how to give you a heart, so dont
be afraid to ask for hearts and tell people how to do it (by tapping the
screen during your broadcast.) Users can actually tap the screen
repeatedly to issue you more hearts, but they can only give up to 500
hearts per session. Once theyve given all 500, they have to log out of
your broadcast and come back to give more.
Just dont ask too many times in a single broadcast for hearts or youll
end up annoying people. Once every five minutes should be good
enough. Never more than once every 2-3 minutes.
Getting Shares
Shares are also important on Periscope, and sharing a scope is pretty
simple. On iOS, users must swipe RIGHT to share a scope. On Android,
users must swipe UP. Again, you can ask for shares and tell people
youd love it if they shared your scope. You can also ask them to share
your scope on Twitter, too.
Periscope Profits

Re-Introducing Yourself
Remember that some people may join you halfway through your scope,
so its a good idea to introduce yourself again at some point during the
broadcast.
Just say something such as:
For those of you who’ve just tuned in recently, I’m J.J. Smith, golf
instructor at Hot Linx Golf in Dallas, Texas. I’d love it if you’d
follow me on Periscope and Twitter for more great golf tips and
product reviews! Thank you for all the hearts and shares!
Signing Off
When youre ready to end your broadcast, you should be sure to give
your viewers a strong call-to-action that gets them to do whatever it is
youd like them to do as a result of watching your scope.
Heres an example:
Guys, it’s time for me to end this scope. Thanks so much for
watching, and I really hope you’ll follow me here on Periscope and
on Twitter, and visit my website www.hot-linx-golf-dallas.com for
more great tips. While you’re there, sign up for my newsletter.
And please consider giving me hearts and shares if you like my
content! Thanks again, and see you soon!
Periscope Profits

Periscope Mistakes
Using Periscope is actually pretty simple, but there are a few mistakes
new users might make that can hurt your efforts.
Bad Titles
Dont use short titles. Be sure you have at least 3-5 words in your title,
and longer is usually better. Add a couple of emoji to draw attention.
Bad Thumbnails
Remember not to start your broadcast with a fuzzy picture of your floor
or a messy desk. Have your camera pointed at something interesting
that is related to the topic of your scope.
Dead Air
Dead air is always a killer, and it will stop people from following you
and even cost you current followers. Its boring and frustrating for
viewers. For this reason, know what you intend to talk about before
you start.
Periscope Profits

Promoting With
Periscope
One of the most important things you should do for promoting your
business is to create whats known in the marketing world as an
elevator pitch. This is basically just a statement that tells people a little
about who you are and what you do. It also tells people how you can
help them. (For example, you can make them a better golfer.)
Heres an example:
Hell, I’m J.J. Smith, golf instructor at Hot Linx Golf in Dallas,
Texas. I’ve been teaching some of the world’s best pro golfers for
over fifteen years, and I can help your golf game, too!
This should typically be your intro whenever you start a scope, as well
as a time or two during the broadcast. You could also include your
website URL, or remind people to give you hearts, share your content,
and follow you on Periscope and Twitter.
What to Promote
Generally, your audience isnt going to know who you are when you
first get started on Periscope. Theyre not going to have any reason to
trust you or believe what you say, so its best to promote free offers
such as a lead magnet report you give away via a squeeze page.
Periscope Profits

Its probably not a good idea to market any paid products through
Periscope, at least in the beginning. Instead, promote your blog or your
squeeze page. Once you get someone to opt-in to your list or see the
content youre offering, youll have many more chances to get them to
buy something.
You can start promoting paid products occasionally when youve built a
decent list of followers and youre built a good reputation with them.
Some other ideas to promote on your Periscope:
Contests and giveaways
Discounts, coupons, deals, promotions, sales
Product launches
Periscope Profits

Scope Formats
There are a number of different formats you can use for your scopes. It
could just be a candid, unscripted format, but youd risk dead air or
making mistakes. Its best to follow a specific format for each of your
Periscopes (although you can certainly use a different format for each
one) and to have a basic script created before you begin.
Interviews – Conduct an interview with an expert in your field.
Live Q&A – Hold sessions where viewers can ask you questions and you
can answer them live.
Tips & Tricks – A daily or weekly tips and tricks session is helpful to
users, and a good format for general broadcasts.
Tutorials – Tutorials that teach people how to do certain things are
always a popular format. People love to learn new things.
Behind-the-Scenes – Going behind the scenes at industry events can
attract a lot of viewers.
Periscope Profits

More Periscope Tips
To get the most out of your scopes, here are a few extra tips you can
use.
YouTube
http://www.YouTube.com
YouTube, of course, has massive traffic—far more than Periscope. It
would be foolish to ignore the potential. Since youre already making
videos, anyway, you might as well upload them to YouTube. Once your
videos are made, theyre basically free traffic.
Katch
http://www.katch.me
When you choose to save your scopes to your camera roll, they will
begin to take up space on your device. Videos are huge, and theyll eat
up space very quickly.
But the service from Katch.me will link to your Periscope and Twitter
accounts so they can be viewed on the Katch.me website. Whereas on
Periscope, your videos only last 24 hours, theyre permanently viewable
on Katch.me.
Periscope Profits

Conclusion
Periscope is not only a fun app to use for learning new things and
having a little enjoyment in your day. Its also a great way to promote
your website or business.
With millions of registered users—a large portion of whom are regular
users—the site has a built-in audience that is interested in pretty much
anything you can think of.
Its not often that a new opportunity for easy promotion comes along,
and when it does it typically becomes so competitive it becomes
practically worthless for the average user. Only those users who have
been around for a long time and have built large followings are able to
get results.
Periscope, however, is not like this. At least not yet. You wont have a
lot of competition, and there are tons of people ready to view your
content.
If youve been looking for a great way to get more traffic to your
website or offers, or more leads for your business, Periscope can be a
great option. But youd better get in now, while competition is still
relatively low.
Good luck!
Periscope Profits

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Periscope Profits

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