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The leading parenting magazine for<br />
twins and multiples since 1984.<br />
Parents who have time to read<br />
magazines in between raising their<br />
brood of multiples can turn to <strong>TWINS</strong><br />
for educational information, guidance,<br />
and support from other parents. The<br />
digital magazine includes everything<br />
you need to know about not messing<br />
up your children ... assuming they don’t<br />
mess you up first.<br />
Sonia Weiser, Mental Floss<br />
<strong>2018</strong> Media Planner<br />
833-766-3342 | sales@americas-media.com<br />
twinsmagazine.com/advertise
MISSION<br />
<strong>TWINS</strong> is a magazine with heart.<br />
For the past 34 years <strong>TWINS</strong> has been the<br />
world-leading parenting resource for twins,<br />
triplets and higher order multiples!<br />
We have a proud history and a loyal<br />
audience.<br />
Hollyn and Allyn, cover twins May - June 2017<br />
Parents turn to <strong>TWINS</strong> for valuable<br />
tips and specific parenting<br />
information they seek on the<br />
challenges and joys of raising two (or<br />
more) at the same time!<br />
Our content is tailored<br />
specifically for parents of<br />
multiples. We stay true to our<br />
niche.<br />
Eli and Ezra, cover twins March - April 2017.<br />
Ava and Olivia, cover twins January - February 2017<br />
<strong>TWINS</strong> Magazine has the largest social<br />
media following in our niche with a combined<br />
total of over 170,000 fans and followers across our<br />
social media platforms.<br />
<strong>TWINS</strong> Magazine is a<br />
beautifully designed digital<br />
magazine that is also available<br />
to readers in the APP Store and<br />
through a 3 rd party print-ondemand<br />
provider!<br />
TwinsMagazine.com has one of the highest rankings among all<br />
websites relating to parenting twins/multiples!<br />
Caidon and Caison, cover twins July - August 2017.<br />
September - October 2017<br />
Cover photography by Irina Schmidt
Go digital, save the planet<br />
Feeling put off because we're not a<br />
"traditional" printed magazine?<br />
we are eco-friendly<br />
Have peace of mind knowing your ad has a lower carbon<br />
footprint than traditional printed magazine advertising.<br />
With less paper, ink and distribution emissions, we're helping<br />
to save the planet one subscriber at a time.<br />
we are interactive<br />
If readers like what they see, they can go directly to your<br />
website. More clicks = more conversions.<br />
we are pro-Social sharing<br />
If our readers are interested in our content, they often share<br />
it with their friends online − which means more ad views for<br />
you.<br />
we are Accessible<br />
New readers are sent the most recent issue at the point of<br />
signing up, meaning they will have access to your ad straight<br />
away.<br />
we are forward thinking<br />
Digital publishing is the future. Our readers are often busy,<br />
meaning they want to read on the go.<br />
we also print-on-demand<br />
The magazine is still available in print for those who want it<br />
through a third-party print-on-demand service. This means<br />
no paper is wasted, and our emissions are much lower than if<br />
we used tradional fulfillment methods.<br />
we think bigger<br />
We're not restricted by geographical boundaries, which<br />
means your ad will be in front of a global audience.
audience<br />
Twins are here, there and everywhere.<br />
There has been an overall increasing trend in<br />
multiple births in the last two decades, due<br />
largely to the increased use of fertility drugs,<br />
delayed childbearing and the growing number<br />
of older mothers.<br />
Families with multiples are market leaders<br />
who purchase more car seats, furniture, baby<br />
products, diapers, services and clothing than<br />
families with singleton children.<br />
With the average cost of raising a child<br />
now as high as $233,610, you can be sure that<br />
parents of multiples will be spending a lot<br />
more than the typical family each year.<br />
44,568<br />
average audience per issue<br />
70.34%<br />
readers aged 25-44<br />
Reach readers in<br />
17 countries<br />
Our readers have twins at all<br />
ages and stages<br />
29.71%<br />
readers with a HHI above $100,000<br />
2.7<br />
average children per household<br />
Target moms - the real<br />
household decision-makers<br />
Stats correct as of 27 November 2017
EDITORIAL<br />
Quality editorial assures every issue is an engaging platform<br />
to showcase your company and products.<br />
FEBRUARY <strong>2018</strong><br />
APRIL <strong>2018</strong><br />
JUNE <strong>2018</strong><br />
AUGUST <strong>2018</strong><br />
OCTOBER <strong>2018</strong><br />
HOLIDAY <strong>2018</strong><br />
Materials and<br />
Payment Due:<br />
1/1/<strong>2018</strong><br />
Materials and<br />
Payment Due:<br />
3/2/<strong>2018</strong><br />
Materials and<br />
Payment Due:<br />
5/1/<strong>2018</strong><br />
Materials and<br />
Payment Due:<br />
7/2/<strong>2018</strong><br />
Materials and<br />
Payment Due:<br />
9/3/<strong>2018</strong><br />
Materials and<br />
Payment Due:<br />
11/1/<strong>2018</strong><br />
• Multiples pregnancy<br />
and nutrition<br />
tips<br />
• Monthly milestones<br />
for multiples<br />
• Tips for dealing<br />
with twins who<br />
bite<br />
• Tips to get your<br />
twins to sleep<br />
longer at night<br />
• Twin naming<br />
trends<br />
• How much sleep<br />
do they really<br />
need?<br />
• Epidurals: what<br />
you need to know<br />
• Cloth diapers: possible<br />
with twins?<br />
• Adjusting to life<br />
with twins plus<br />
one<br />
• Communicating<br />
with your twins<br />
• Discipline 101<br />
• TTTS: what happens<br />
now?<br />
• Double birthday<br />
party madness<br />
• The transition<br />
from crib to bed<br />
• Potty-training<br />
infants: a crazy<br />
trend?<br />
• Camping with<br />
multiples<br />
• Using praise as<br />
motivation<br />
• Pacifier problems:<br />
getting them ready<br />
to let go<br />
• Kindergarten classroom<br />
woes<br />
• Is there a sex life<br />
after twins?<br />
• Tips for building selfesteem<br />
• Boy-Girl twins... the<br />
facts of life<br />
• Navigating the teen<br />
years<br />
• The first few<br />
months: what you<br />
need to know<br />
• Breastfeeding multiples<br />
for beginners<br />
• The importance of<br />
finding each twin's<br />
individuality<br />
• Ways to avoid parenting<br />
burnout<br />
• Adopting a color<br />
coding system<br />
• Competition and<br />
cooperation<br />
• Bumper Holiday<br />
issue with gift guide<br />
• Christmas survival<br />
guide<br />
• Budgeting through<br />
the season<br />
• Christmas crafts<br />
to keep your little<br />
ones busy<br />
• Twin toys: keeping<br />
them clean and safe<br />
• Cornering the<br />
market on holiday<br />
sitters<br />
Additional<br />
Features:<br />
Tales from twins: True insights into what it's really like to be a twin<br />
mom-to-mom: Parenting tales from those who are (just about) coping<br />
ages and stages: A guide to raising twins through every age and stage<br />
laugh out loud: Funny stories about the tribulations of two at a time<br />
over to you: Readers' tips to survive raising twins<br />
Double<br />
Takes<br />
We feature our readers' pictures of their twins in<br />
every issue of <strong>TWINS</strong> Magazine.<br />
To submit an image for consideration please go to:<br />
twinsmagazine.com/double-takes
MAGAZINE ADVERTISING<br />
full page<br />
Live Area:<br />
7.75" x 10.25"<br />
Trim:<br />
8.25" x 10.75"<br />
2/3 page<br />
vertical<br />
5"<br />
x 10.25"<br />
1/3<br />
page<br />
vert.<br />
2.5"<br />
x 10.25"<br />
2.5"<br />
x 3.125"<br />
1/9 page<br />
(Marketplace only)<br />
1/3 page<br />
horizontal<br />
1/8 page<br />
3.875"<br />
x 2.5"<br />
1/2 page<br />
7.75" x 5.125"<br />
1/4 page<br />
3.875"<br />
x 5.125"<br />
7.75" x 3.125"<br />
Display Rates<br />
Display ads can be placed anywhere<br />
throughout the Run of Book. Requests<br />
for special placement will be considered<br />
but can not be guaranteed.<br />
Full Page $1640<br />
2/3 Page $1210<br />
1/2 Page $990<br />
1/3 Page $775<br />
1/4 Page $500<br />
1/8 Page $260<br />
Cover rates<br />
Premium placement for optimal<br />
visibility.<br />
Inside Front $2000<br />
Inside Back $2000<br />
Back $2150<br />
Advertorial rates<br />
Showcase your products with sponsored<br />
content. Use storytelling to<br />
build relationships with consumers<br />
by providing them with something<br />
entertaining or useful.<br />
This must not be direct marketing. Advertiser<br />
must provide written content and<br />
licensed images.<br />
Double Page $2530<br />
Full Page $1640<br />
Marketplace<br />
Placement in our Marketplace section,<br />
toward the back of the issue. A<br />
small ad, but placed directly before<br />
our most popular section, Double<br />
Takes.<br />
1/9 Page $200<br />
File specifications<br />
Preferred format: PDF/X-1A<br />
Resolution: 300 dpi<br />
• Full page ads may use the full<br />
Trim Area, though text or other<br />
live matter must be kept a<br />
minimum of 1/2" inside trim<br />
dimensions.<br />
• Include and/or embed all<br />
fonts, images, logos and<br />
artwork.<br />
• To avoid low-res (soft) type,<br />
type should be built in In-<br />
Design or Illustrator and not<br />
within Photoshop.<br />
• Ads should be made to the<br />
specifications listed otherwise<br />
no guarantee can be made for<br />
their final appearance in the<br />
publication.
DIGITAL ADVERTISING<br />
Website ad Rates<br />
Advertise on our website and be<br />
seen by readers around the world.<br />
Preferred format: JPG, PNG or GIF<br />
Resolution: 72 dpi<br />
Leaderboard $415<br />
728 x 90 pixels<br />
Square $375<br />
300 x 250 pixels<br />
Web advertorial Rates<br />
Showcase your products with sponsored<br />
content. Use storytelling to<br />
build relationships with consumers<br />
by providing them with something<br />
entertaining or useful.<br />
This must not be direct marketing.<br />
Advertiser must provide written content<br />
and licensed images.<br />
Advertorial $1610<br />
e-newsletter rates<br />
Showcase your products in our<br />
bimonthly e-newsletter, sent<br />
exclusively to <strong>TWINS</strong> subscribers.<br />
We can also offer a dedicated email<br />
blast so that the focus really is on<br />
you.<br />
Newsletter $375<br />
Dedicated $500<br />
Place your ad in front of over<br />
165,000<br />
recurring social media<br />
subscribers<br />
social media rates<br />
Reach our wide social media following<br />
across Facebook, Twitter and<br />
Instagram.<br />
One off post $200<br />
Four posts over a month $345<br />
Product giveaway $430<br />
Offer a giveaway to our Facebook fans<br />
to increase interest in your products. We<br />
will promote the campaign, and even<br />
choose the winner for you!
Contact Us<br />
<strong>TWINS</strong> Magazine<br />
Phone: 833-766-3342<br />
Fax: 352-597-6201<br />
sales@americas-media.com<br />
428 E. 4th St, Suite 103<br />
Charlotte, NC 28202
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