Menē 2019 Design Book

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THE PROBLEM Luxury Jewelry Brands No Longer Craft Jewelry with Lasting Value
FAILING ON PURITY Man-made chemical alloys of 14-18 karats (58%-75% pure) have become the most common jewelry marketed and sold. Alloys do not exhibit the natural properties of gold and platinum and even tarnish with time. FAILING ON TRANSPARENCY The precious metal weight and value are almost never disclosed. This lack of transparency is what enables modern jewelry brands to earn up to 80% of the original purchase price as revenue and is why modern jewelry fails to maintain its value. FAILING ON SCARCITY The modern jewelry industry has also ascribed nonexistent intrinsic value to diamonds and gemstones, causing consumer confusion when it comes to what is truly rare in nature. Diamonds and gemstones are merely crystals of Carbon (C), one of the most abundant elements, and Aluminum Oxide (Al₂O₃). Sadly, diamonds have played an important role in the declining value and increased price subjectivity of modern jewelry.
Page 1: 24 KARAT INVESTMENT JEWELRY 2017 DE
Page 9 and 10: THE MENĒ DIFFERENCE
Page 12: RADICAL TRANSPARENCY Menē jewelry
Page 15 and 16: For every gram of gold or platinum
Page 18: RING COLLECTION
Page 22 and 23: Crown Stacking Ring Set Cubist Ring
Page 24 and 25: Heart Knot Ring Interlock Ring
Page 27 and 28: Initial Punch Ring
Page 29 and 30: Pi Ring Split Ring
Page 31: Round Cut Ring Square Signet Ring
Page 34 and 35: Square Signet Frame Ring Wave Stack
Page 36 and 37: Grip Ring IV Wide Plane Ring
Page 38 and 39: Dome Ring Narrow Plane Ring
Page 40 and 41: Round Bands
Page 42: Split Ring, Brushed
Page 46 and 47: Golden Egg Necklace
Page 49 and 50: Lunar Necklace
Page 51 and 52: Cross Pendant Necklace
Page 53 and 54: Star of David Pendant Necklace
Page 55 and 56: Star + Cresent Dog Tag Star of Davi
Page 59 and 60:
Tough Love Necklace
Page 61 and 62:
Flat Choker
Page 63:
Heart Frame Necklace
Page 66 and 67:
Lock Pendant
Page 68:
Oculus Necklace
Page 73 and 74:
From left to right: Lucky Horseshoe
Page 76 and 77:
Tough Love Bracelet
Page 79 and 80:
Golden Bead Bracelet
Page 81 and 82:
Heart Knot Bracelet
Page 83 and 84:
Signet Cuff
Page 86 and 87:
Torc
Page 89 and 90:
Roman Cuff Wide Verona Cuff Verona
Page 92:
Cube Drop Earring
Page 97 and 98:
Drop Bar Earrings Square Bar Earrin
Page 100:
GIFT COLLECTION
Page 105 and 106:
24K Guitar Pick
Page 107:
SUNJOO MOON DIANA W. PICASSO
Page 110 and 111:
DISTINCTIVE CHARACTERISTICS OF 24 K
Page 112 and 113:
MAINTAINING YOUR MENĒ JEWELRY Remo
Page 114 and 115:
CARING FOR YOUR MENĒ JEWELRY Care
Page 118:
MENE.COM @MENE
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Menē 2019 Design Book

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