London Shop Report
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Fashion trends:<br />
Whilst I was in the & Other Stories store, I noticed that similarly to the actual<br />
inside of the store, the fashion trends within the garments were also very<br />
neutral and basic with simple colour schemes, these were tied together with<br />
one vibrant piece within the mannequins to make the outfit appear eye<br />
catching and unusual. Unlike Ted Baker their garments were not particularly<br />
on tree and did in fact suit an older target market of people aged 30-40 due<br />
to the basic and standard designs of their clothes, however these products<br />
very much suited the overall brand identity of the store.
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