19.12.2017 Views

London Shop Report

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Interior:<br />

As I entered the Anthropologie store I was particularly drawn in by an eye<br />

catching central piece in the store, this was a large hanging feature made of<br />

large traditionally christmas coloured bells and baubles. These hanging<br />

features were present in multiple areas around the store, some situated with<br />

mannequins surrounding them and others hanging above old pieces of<br />

furniture topped with some of their merchandise. Moving to other floors within<br />

the store I noticed the retro 1970’s wooden theme was extremely continuous<br />

throughout the store as a whole, with extremely floral wallpapers contrasting<br />

with the dark pine wood flooring and furnishings in the home departments.<br />

Furthermore the lighting and colour scheme throughout the store differed<br />

within each department, for example the womenswear section had dimmed<br />

lighting and a bottle green and silver colour scheme throughout its<br />

merchandise, whereas the homeware department was a lot more vibrant with<br />

floral walls and a deep purple colour scheme in the show rooms.

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