20171201_01_LB_2017_Imagebroschuere_UK_210x297_einzelseiten

gromotkap

DISCOVER THE POWER

OF RESOURCES


Key Facts

OUR COMPANY

Landbell Group is an international supplier of service and consulting solutions for

environmental and chemical compliance. The umbrella brand unites the efforts of

numerous companies to create a central point of contact for high-quality services.

Together, they enable customers to comply with various legal regulations worldwide,

offering bespoke take-back, consulting and software solutions.

Our aim is to reduce the complexity of extended producer responsibility legislation,

as well as other product- and packaging-related requirements, for producers and

distributors. In everything we do, we seek to provide our customers with the most

competitive solutions. We help them unlock the value of the circular economy and

strive to be their best partner on the journey to a more sustainable future.

Key facts:

25,000

customers in over 40 countries

23

locations in 19 countries

€ 150 million

of revenue (2016)

35 approved

compliance

schemes

More than 270

employees worldwide

1st

start-up award

for the

circular economy


3

Our strong

international brands:

CONTENTS

6 – 8 CEO Interview

9

Why choose Landbell Group?

10 – 13 Take-Back Solutions

14 – 17 Consulting Services

18 – 21 Software Solutions

22 – 23 Locations

24 – 25 Green Alley Award

26 – 27 Our Milestones

28

Contact details


Earth Overshoot Day

2 AUGUST

was Earth Overshoot Day for 2017. By this date, we had used more from nature

than our planet could renew in the year. Every year, this day comes earlier.


5


CEO Interview

“IT’S NOT ABOUT

DOING WITHOUT.

IT’S ABOUT SOLUTIONS

WITH ADDED VALUE.”

The circular economy is paving the way for manufacturers to tap into new markets

and target groups using fewer resources. Jan Patrick Schulz, CEO of Landbell Group,

talks about global take-back concepts, intelligent product use and a new generation

of start-ups.

Mr Schulz, Landbell Group has developed over the past few years

from a classic recycling service provider to a circular economy

pioneer. Why?

Jan Patrick Schulz: It was the logical consequence of our business

strategy. With Landbell AG, we succeeded in breaking a monopoly.

We entered the German market as the second provider of takeback

logistics for packaging, and with this activity we gradually

entered new markets and countries. Today, under the umbrella of

Landbell Group, we manage global waste flows and offer recycling

services on every continent. At heart, we are still a recycling service

provider, but with our comprehensive technical and regulatory

knowledge we are able to offer much more.

So recycling is a global market now?

Schulz: Definitely. There are fewer and fewer companies that only

produce locally. The case of batteries is possibly the most obvious

example. The battery market has been global for a long time. But

there is a trend towards globalisation in packaging as well. Online

trade is booming, which means locally produced packaging is being

sent all over the world. Most manufacturers now need take-back

concepts with a global reach. There are some differences when

it comes to electrical appliances, but here too we have ultimately

seen an increase in cross-border solutions. In other words, small and

medium-sized businesses in particular are facing the challenge of

complying with a wide range of legal provisions in their markets.

For example?

Schulz: Our aim is to work with governments and industries to drive

a radical change in the way we produce and consume – so that,

in the future, our prosperity will no longer be based on wasting

primary energy and raw materials. Efficient recycling technologies

will be just as important in achieving this transformation as digital

solutions and new business models. We have laid the foundations

with our global presence. We know the regulations in the relevant

markets and use this knowledge to develop appropriate processes

and IT solutions for our customers.

What do the solutions look like?

Schulz: Nearly ten years ago, we were the first recycling service

provider to offer retailers and manufacturers web-based applications.

One of them is Landbell EASy, a piece of software that our German

and Austrian customers can use to fulfil their entire packaging

compliance obligations online. We have gradually refined this

software and other applications over time. Our latest product is

called Click & Comply. It’s an online tool that helps companies

meet their obligations for packaging, batteries and electrical

waste across Europe in an easy and quick manner.


7

Landbell Group helps manufacturers comply with their legal

obligations regarding producer responsibility. Why should

businesses also take an interest in the circular economy?

Schulz: One big advantage is taking back control of the entire product

life cycle. In this area, we provide advice to our customers and work

with them to develop individual solutions. Companies that successfully

take back and reuse materials are less dependent on price fluctuations

on the commodity markets. At the same time, a closed-loop production

cycle offers the opportunity to provide high-quality products at

marketable prices. More and more business models are benefiting from

the basic ideas of the circular economy (see infographics on pg. 8).

A good example is the sharing concept. Car sharing can increase

usage by up to 40 per cent per car, instead of it spending 90 per cent

of the time in the garage. And because the vehicle is no longer sold,

but rented, the manufacturer will be much more interested in ensuring

a long service life. It’s similar to a printer manufacturer charging by

the number of printed pages instead of per toner cartridge. Business

models like these change production. The incentive becomes how to

design durable, repairable products and keep spare parts available.

emerged because, for instance, certain groups couldn’t afford or

didn’t want to have their own car or pay for expensive hotel rooms.

The economy reacted by developing concepts that just happened

to use fewer resources. And that is of course the ideal combination:

when the circular economy is not about doing without, but about

solutions that offer customers added value instead.

You yourself promote the development of solutions like

these through Green Alley, the first start-up award for green

businesses. Where is this heading?

Schulz: Green Alley brings us into direct contact with a new

generation of start-up entrepreneurs – incredibly well-educated

people who want to do more with their careers than earn lots of

money. This desire to create something useful is combined with a

growing professionalism. Whereas the first start-ups were based

largely on the idea of doing something for the environment at the

local level, many of today’s start-up entrepreneurs are thinking

bigger. They are linking the environmental benefit with business,

developing approaches that will ideally pay for themselves.

How willing is our society to rethink consumption habits?

Schulz: There are now some very successful sharing models around.

However, they haven’t necessarily required a rethink, but have

For example?

Schulz: One of our award winners produces dry lining boards from

cereal waste. Not only do they use less energy and fewer raw


CEO Interview

The circular economy concept

Waste-free,

emission-free production

(Re)using raw materials

for as long as possible

Making optimum use of products through

sharing and service concepts

materials than conventional plasterboard, they also have a positive

impact on the environment inside the home or building. Other

start-ups are tackling the question of how to stem food waste in

supermarkets and restaurants. Here, the main focus is on synchronising

supply and demand, for instance by using apps. Packaging

made from renewable raw materials is another area. And there are

various gaming approaches designed to encourage consumers to

switch to sustainable buying behaviour.

Can Landbell Group help change awareness in society?

Schulz: As a B2B service provider, we are primarily focused on

bringing about a shift in thinking among our direct customers:

the producers. But we also explain to consumers how recycling

works and how individuals can get involved. In Portugal, we set

up a training centre for kindergarten and schoolchildren. In the

UK, we have organised concerts with free entry for people who

bring an old electrical appliance with them for recycling. These are

projects that draw attention to the issue and help raise awareness.

We want people to think for themselves about the contribution

they are able and willing to make. And we promote a dialogue to

develop ideas for the circular economy together with government,

industry and society.

What attracts you to this topic?

Schulz: The circular economy is about thinking ahead – with many

questions still unanswered. I personally find this initial development

work extremely exciting because there is a call for pioneers to build

up knowledge and forge new markets. At Landbell Group, we bring

together experts who do exactly that every day: demonstrating the

immediate benefit of the circular economy.

Mr Schulz, thank you for talking to us.


9

WHY CHOOSE

LANDBELL

GROUP?

The concept of extended producer responsibility (EPR) makes companies

responsible for the collection and treatment of their products and

associated packaging at the end of their life cycle. It can help companies

minimise their impact on the environment, reduce resource-related risks

and drive sustainable growth.

At Landbell Group, we …

… SIMPLIFY

YOUR CHALLENGE: When it comes

to product and packaging waste,

manufacturers and distributors face complex

regulatory issues, costs and CSR concerns.

OUR ANSWER: We provide comprehensive

take-back solutions to future-proof your

business and help you concentrate

on your core competencies.

… ARE HOLISTIC

YOUR CHALLENGE: Compliance varies

starkly from country to country. The chemical,

pharmaceutical and electronics industries,

for example, face highly complex

compliance obligations.

OUR ANSWER: We offer integrated and

cross-border services to reduce

the costs of complexity.

… THINK AHEAD

YOUR CHALLENGE: Companies can see

the risks in their linear economy models,

but the potential of the circular economy

is not yet clear.

OUR ANSWER: Our expertise and

entrepreneurial drive can help you

adapt your business model

successfully.


Take-Back Solutions

WE WANT

TO GIVE

BACK


11

On average, consumers keep their electronics for less than four

years before buying a new model. These consumption habits not

only produce an increasing amount of electronic waste, but also

generate a loss of raw materials in the form of discarded fridges,

TVs or mobile devices. Effective take-back solutions can recover the

value of such materials by recycling them and re-entering them into

the product cycle.

Landbell Group organises the collection and treatment of waste

electrical and electronic equipment (WEEE), batteries and packaging

for industry and commerce. We operate 35 take-back systems worldwide

and offer reliable, multinational solutions to our customers.


Take-Back Solutions

Our achievements:

50,000 tonnes

of batteries

collected

7,000,000 tonnes

3,000,000 tonnes

of WEEE

collected

of packaging

collected

TAKE-BACK SOLUTIONS

Producers all over the world face increasingly complex compliance obligations for the

take-back and treatment of their products, and must comply with complicated sales

and transport packaging regulations. To deal with these challenges effectively and

ensure compliance across borders, Landbell Group offers customers a one-stop shop:

a range of services and solutions to meet all of their needs.

Companies are legally obliged to organise and finance the end-oflife

treatment of the products they place on the market in Europe

and other countries. The so-called extended producer responsibility

(EPR) legislation applies to many streams and mandates specific

regulations for electrical and electronic equipment, batteries, and

sales and transport packaging. Since each country has different

legislation and regulations, EPR presents particular challenges

for companies operating globally. To meet the needs of diverse

industries, Landbell Group has been focusing on the development

of bespoke take-back solutions since 1995. Companies can choose

exactly what they need from our suite of services: from single

take-back services for small amounts of waste to holistic, worldwide

concepts. Our expert teams take on the legal obligations of

manufacturers and distributors and manage the collection, sorting

and recycling of their products and packaging at selected local

treatment facilities.

We offer international companies or large groups tailored solutions

to streamline their supply chain and lessen administrative burdens.

We also work to reduce invoice volumes to increase efficiency.


13

Additionally, our IT tools simplify our customers’ data and reporting

duties and, as a result, make their systems and processes leaner and

more powerful.

Through our long-standing experience in the take-back sector, we

have established local teams of experts throughout the countries in

which we operate. We ensure compliance directly in the 15 countries

that account for 75 per cent of the regulated market in Europe.

This also means that we can respond to special requests from

our customers very quickly – and many of them praise us for the

individual take-back solutions that we have put in place for them.

In Italy, for example, we work with one of the largest fast-food chains,

ensuring that defective kitchen appliancers are collected and replaced

whenever needed. As the restaurants operate 24 hours a day, seven

days a week, we have established a swift replacement process of

merely 30 minutes, regardless of whether the outlet is in a remote

location or a historic city centre.

Establishing successful solutions across borders

Given that we operate 35 individual take-back schemes across borders,

we can provide international solutions for even the most challenging

waste streams, such as batteries. Relatively small volumes of batteries

are collected per country at high cost, but the European network

we have built provides us with the critical mass needed to make this

activity work.

Our ability to manage both individual and complex requests

efficiently was the reason an international online retailer of

electronic products chose to work with us. The company has

a large market share in several European countries and found

it difficult to track its regulatory responsibilities in a constantly

changing legal environment. Landbell Group took over all of

the company’s compliance obligations, helping the retailer to

concentrate on its core business. In 2016, in Germany alone, we

organised the take-back of nearly 2.5 million kilograms of paper

and cardboard, as well as over 100,000 kilograms of plastics.

Find out more about our take-back solutions at

www.landbell-group.com/#Solutions

Three questions for Umberto Raiteri, Head of Take-Back Solutions

Why do your customers choose

Landbell Group?

Our knowledge and our experience

allow us to respond to special requests

very quickly. At Landbell Group,

customers get all the services they need

in-house, whether they are looking for

an international solution, additional

consulting or software solutions. We can

even cope with special emergencies:

during shipment, for example, one

of our customer’s containers went overboard

and printer cartridges spilled into

the sea. We reacted very quickly and

came up with an effective take-back

solution for our client. We collected

printer cartridges from beaches in

France, Ireland, Spain and the UK.

our customers, to whom we provide

high-quality services. I think this is due

to the stability of our teams, which helps

us keep and strengthen our expertise

over a long time. We are also open with

our customers and partners, and with

the authorities. This has earned us the

trust and respect of all stakeholders

in the industry. Thanks to our people

and skills, we are also unique. We have

established our operational excellence

since day one. Because of this excellence,

we are growing in scope and moving

into new products and countries all the

time. We are significant players in almost

every country we operate in and we have

established a strong base on which we

continue to build.

contributes to the reduction of waste

by keeping secondary raw materials

on the market for as long as possible

without a loss of quality. This has a

positive economic impact as it reduces

dependence on limited and therefore

expensive raw materials. We want

to help our customers reduce their

environmental impact and make them

less dependent on market fluctuations.

What’s more, we invest heavily in

quality. We only work with fully certified

recyclers who meet the recycling

recovery rates that allow us to put more

recyclable materials back into the system.

What achievements are you

particularly proud of?

Our customers trust us. We don’t take

risks or make compromises. We have

very long-standing relationships with

How does Landbell Group engineer

the circular economy?

Our mission is very clear: we want to

recycle and return valuable materials

into economic circulation. Take-back


Consulting Services

LET US BE

YOUR GUIDE


15

As raw materials become scarcer, policymakers are aiming to cut

back on their use and reduce, reuse and recycle waste. In Europe,

for example, a legislative proposal by the European Commission

includes common EU targets to recycle 70 per cent of domestic

waste by 2030 – current performance is at 44 per cent.

Against this backdrop, producers, manufacturers and distributors

are confronted with more and more complex extended producer

responsibility obligations. This is especially true for international

companies that need to comply with different legal requirements in

their respective markets for chemical and environmental compliance.

Landbell Group offers a comprehensive one-stop shop for services

and consulting: we manage compliance for companies of all sizes

and from all industries, and provide bespoke solutions that perfectly

match our customers’ needs.


Consulting Services

What makes us different?

20 years

of consultancy expertise

+ 5 environmental

services

including WEEE, batteries,

packaging, RoHS and REACH

More than

40 countries

covered

CONSULTING SERVICES

Environmental and chemical compliance are subject to constant development:

legal restrictions change on a regular basis, business is becoming more international.

Whether companies are looking for take-back services in their home country or an

opportunity to outsource their global chemical compliance obligations, Landbell Group

offers services, consulting, strategy and software. And we do all of this in-house.

While many companies are looking for practical solutions to comply

with their legal requirements, their specific needs vary greatly –

depend ing on the industry and countries they operate in, the company

size or the market where they want to launch their products.

This is where Landbell Group makes a difference: from pre-registration

to reporting, we advise and support our customers and provide

comprehensive consulting servicesfor REACH, RoHS, WEEE, waste

packaging, batteries and other related legislation. Our active

involvement in the development of the European regulations and

our contribution to many senior committees and working groups

makes our knowledge of this legislation second to none.

One area of expertise where we excel is chemical compliance for

pharma ceutical companies, to whom we provide a range of customised

services purely for this sector. With our core team of professionals

and a network of partners and associates all over the world, we are

able to deliver end-to-end compliance solutions, ease market access

and provide our customers with genuine competitive advantages.

For example, when a large American company planned to launch a


17

new chemical substance on the European market, they were uncertain

whether to outsource or retain control of production. As the go-to

people for REACH in the pharma ceutical industry, they turned to us

for advice. After an in-depth analysis of their capacities and the EU

regulatory landscape, we advised against outsourcing production

in order to maintain control over the registration and put-on-market

processes. The company followed our advice and acknowledged

that doing this significantly helped their positioning and the success

of the new product.

Let us reduce red tape

Landbell Group monitors regulatory changes which could affect our

customers’ legal obligations, covering everything from contract law

to product labelling. We make sure international companies meet all

their legal requirements in the respective markets and reduce the red

tape that they face. Furthermore, companies which don’t have a legal

entity in Europe can make use of the Landbell Only Represent ative

service, which allows non-EU enterprises to pre- register and register

substances with the European Chemicals Agency (ECHA) through an

Only Representative who acts on their behalf.

Bespoke solutions for every business

Thanks to our broad experience in the consulting sector, we are

able to offer customised and practical solutions for both small and

large companies. While small and medium-sized enterprises make

use of our standard registration and consultancy services, our larger

international customers are increasingly looking for individual

consultancy proposals. Landbell Group offers a transparent approach

to consultancy. Depending on the task, we pull in our experts from

our product stewardship, compliance solutions, global take-back,

audit, quality or circular economy consultancy teams. We can then

build customised programmes for the take-back of mobile phones or

lithium batteries on a global scale or offer software solutions based

upon an analysis of a company’s individual needs.

Our customers appreciate our services and trust us with their projects.

We also get very positive feedback from other stakeholders:

for instance, the ECHA has praised the high-quality implementation

of regulations that we provide.

Three questions for Grant Kinsman,

Head of Consulting Services

In a nutshell, what are the benefits of working with

Landbell Group?

As chemical or environmental legislation is complicated

and varies from market to market, we give our customers

the certainty that they are compliant in all the countries

where they operate. This lifts a great burden from their

shoulders. But we also help them rethink their processes,

enabling them to develop solutions away from a linear

economy towards a more circular one.

How do you encourage your customers to implement

a more circular economic approach?

Our current industrial model – which is mainly based

on producing and then disposing of products – and a

diminishing supply of resources are two factors which

make me think there is huge potential in the recycling

and reuse of raw materials. We want to help our customers

regain control of their entire product life cycle and get

their raw materials back into production again. Apart from

saving materials, this will make them less susceptible to

price fluctuations and enable them to offer high-quality

products at competitive prices. With our support and

guidance, this is the strategy that we hope customers

will adopt to engineer the circular economy.

We want our consulting services to help our customers make the

most of their resources and derive maximum value from sustainable

business models which can then contribute to the circular economy.

Companies that want to achieve a closed-loop supply chain,

with products being returned after use, can benefit from reduced

production costs and less dependency on volatile commodity

markets. Managing reverse logistics also prepares companies to

go one step further beyond the limits of the linear economy.

Can you give one example of consulting you are

particularly satisfied with?

A large pharmaceutical company in the US asked us to

develop a chemical inventory software module for them.

This tool saved them a lot of money and made their

processes leaner and easier to handle. Shortly after

we delivered it, they told us how satisfied they were:

“Boy, we can always rely on you to do the right thing

for us!” It was a great compliment to receive.

Find out more about our consulting services at

www.landbell-group.com/#Solutions


Software Solutions

WE THINK

AHEAD


19

Upcycling, recycling, sharing – a circular economy encourages

innovative approaches to minimise human impact on the

environ ment, save resources and reduce waste. The logistics behind

these ideas are rather complex: for example, to make food-sharing

services work, products with a short shelf life must be purchased

extremely quickly. Likewise, companies that aim to base a business

on remanufacturing electronic devices will have to organise the

take-back and management of these resources.

Once these challenges can be overcome, switching towards a

circular economy can help improve existing business models or

even create completely new ones. Thinking ahead, Landbell Group

offers tailored IT solutions that can have a direct impact on

long-term business success.


Software Solutions

SOFTWARE SOLUTIONS

By 2020, up to 50 billion devices will be connected to the internet. The digital transformation

is reshaping the economy by enabling new ways of interacting with suppliers, partners and

customers. At the same time, it is also paving the way for the circular economy. As materials

and products can be tracked along the supply chain, companies will be able to organise

reverse logistics for products at the end of their life cycle, converting this potential waste

into a valuable resource. Our individual software solutions help key players in the circular

economy to comply with new requirements and adapt to future business models.

At Landbell Group, we know how to transform complexity into

simplicity. Our suite of digital solutions is based on long-established

expertise in managing waste streams for producers, compliance

schemes and waste operators. As a result, we offer a broad range

of standard programs which can easily be customised according

to the different requirements of our customers. We are currently

active in more than 15 countries across Europe, as well as in North

and South America.

Our software solutions cover services such as take-back and transaction

management, automatic pick-up allocation, traceability,

reporting and financial management. We also provide our customers

with the tools to manage their compliance obligations, including

customer invoicing. Our software is available for multiple regulations,

languages and currencies.

Overall benefits of the digital transformation

More efficient

collaboration

and knowledge

sharing

Increased

use of

renewable

energy

Better

tracking of

materials

Improved

logistics

set-ups

Automated

transaction

management


21

Take-back 2.0

One of our most successful products is a suite of services for the

circular economy: a cloud-based platform which covers the full

range of environmental compliance and reverse chain automation

software. This off-the-shelf product is quick to set up and easy to

use. It is also a well-tested, reliable solution that is easily scalable to

cover additional requirements. While this cloud solution was initially

designed for compliance schemes, it can also be tailored to meet

the needs of producers and waste operators.

Landbell Group provides other bespoke solutions such as web

interfaces that manufacturers can use to offer take-back to their

customers. This tool can be used to request pick-ups, print labels

or order additional services such as secure destruction of data

and tracking by serial number.

Click & Comply is another standardised solution that we offer for

producers operating in various countries but with very small

obligations. It helps them to manage their obligations quickly

and easily online.

Find out more about our software solutions at www.landbell-group.com/#Solutions

Three questions for Christophe Pautrat, Head of Software Solutions

Which customer groups benefit from

your expertise?

The majority of our software products

are used by compliance schemes and

producers. These clients need efficient

solutions for managing huge quantities

of data and transactions. Additionally,

producers want individual solutions

for take-back or reporting. We also

work with waste operators who simply

want an effective operations management

tool. Finally, we can also support

authorities and registries, as our software

provides the infrastructure on which

waste management and compliance

systems can be built. We can use our

platform to develop national registries

or “black boxes”, for example.

What are the most important benefits

for your customers?

Both newcomers to this sector and more

experienced companies can benefit

extensively from our long-standing

experience in this field. We reduce

the learning curve for new companies

and offer software and guidance to

established companies to make their

systems and processes more efficient.

Furthermore, when it comes to individual

take-back solutions or complex compliance

tasks, we also benefit from the

broad expertise within our Group.

We use all these advantages, coupled

with more than a decade of experience

in developing bespoke software, to

provide custom ers with cost-effective

and reliable solutions, as well as sound

advice.

In South America, for example, we are

currently supporting a compliance

scheme which specialises in the

take-back of lamps. They needed a

tool to help them run their operations,

as their country is large and sparsely

populated and issues such as taxation

are extremely complex. We helped

them by providing the IT framework

they needed and delivering a full

enterprise resource planning tool.

What is your USP?

Landbell Group has the only commercial,

off-the-shelf digital solutions which

are reliable and stable. They make the

circular economy a reality for all. Through

our experience, we know and understand

most scenarios and can react to new

ones fast. And we are truly global – we

are not surprised by new countries or

regulations. Our off-the-shelf solutions

can be easily tailored to meet the needs

of our customers.


Locations

WE OFFER INTEGRATED

SERVICES ACROSS BORDERS:

Locations

Clients

Australia

Austria

Barbados

Belgium

Brazil

Bulgaria

Canada

Chile

China

Croatia

Czech Republic

Denmark

Finland

France

Germany

Hong Kong

Hungary

Ireland

Israel

Italy

Japan

Luxembourg

Malta

Namibia

Netherlands

Norway

Poland

Portugal

Romania

Singapore

Slovakia

South Africa

Spain

Sweden

Switzerland

Taiwan

Turkey

United Arab Emirates

United Kingdom

United States of

America

Vietnam


23

*

*

*

* Landbell Group owns a 30 per cent stake in SEWA, a 50 per cent stake in Ecommunity and a 20 per cent stake in WEEE Netherlands.


Green Alley Award

Key facts on the Green Alley Award

Founded in

2013

600

applicants

from 52 countries

so far

1st start-up

award focusing

on the circular

economy

WONDERFUL WASTE!

The circular economy has enormous potential, which is why so many young entrepreneurs

are coming up with excellent ideas and innovative concepts for turning waste into a resource.

The Green Alley Award puts them centre stage. It promotes groundbreaking solutions in

the fields of resource conservation, material recovery and reuse, recycling management and

CO₂ savings. Landbell Group wants to encourage new ways of thinking, so applicants are

offered strategic support, networking opportunities and advice on how to enter the circular

economy across Europe. Here are three of the previous award winners:


25

Sulapac®:

Replacing plastic with wood

Plastic is in almost everything we use – and of the 8.3 billion tonnes

that have been produced since 1950, 6.3 billion have already become

waste. To kick the plastic habit, the Finnish start-up Sulapac has

created an innovative packaging solution made of wood from

sustainably managed Nordic forests. The new material can be used in

all common manufacturing processes as a real alternative to plastics.

The big difference: it is fully biodegradable and decomposes in under

30 days. www.sulapac.com

Green City Solutions:

Providing fresh air in urban areas

The German start-up has combined a moss installation with IoT technology

to provide clean air and reduce urban heat. A single “City Tree”

does the work of 275 trees: it absorbs 100 kg of CO₂ annually, thereby

ensuring clean air as well as a pleasant urban environment. The City

Tree also monitors air quality and issues improvement reports, while

its smart technology enables location-based advertising for business

partners. The installation is already used in Europe and Asia.

https://greencitysolutions.de/en

Adaptavate:

Redesigning building materials

With its innovative approach to replacing conventional plasterboard

with breathable and recyclable panels, the British start-up Adaptavate

won the 2015 Green Alley Award. Its product Breatha board is made

from up to 75 per cent agricultural waste and is fully compostable.

Furthermore, its breathable nature improves the indoor climate of

homes, reducing pollutants and the occurence of mould or mildew.

www.adaptavate.com

RePack:

Reducing packaging waste

E-commerce is growing rapidly and so is the amount of packaging

used. Against this backdrop, the founders of the Finnish start-up

RePack have developed a multipath system that allows consumers to

send back their reusable packaging. As an incentive, customers receive

a voucher which they can use for their next online purchase. RePacks

are made from durable materials such as polypropylene, polyethylene

and cardboard. They can be used up to 20 times and are pro fessionally

recovered at the end of their life cycle. About 30 companies currently

use RePack to send their products. www.originalrepack.com


Milestones

MILESTONES

From Mainz to the rest of the world: with its

desire to innovate, Landbell reshaped the

German recycling market. The company is now

one of the key players in the circular economy.


27

1995–2007:

First steps and successes

1995: Landbell, a take-back scheme

operator for specific materials,

is founded in Mainz, Germany.

1998: The company develops its own

recycling scheme in cooperation

with the German Lahn-Dill district.

2003: Landbell’s dual system is approved

by the state of Hesse. As the

second compliance scheme for

packaging, the company breaks

the monopoly in Germany.

2005: The company moves into new

business areas: take-back solutions

for specific materials, WEEE, waste

management and deposit schemes

for disposable cans and bottles.

2006: Landbell is approved nationally.

2008–2013:

Expanding the portfolio

2008: Landbell EASy is launched as the

first online shop for packaging

compliance.

Since 2014:

International growth

2014: European Recycling Platform (ERP)

joins Landbell Group. ERP provides

international compliance services

for WEEE, batteries and packaging.

2015: Prodigentia becomes a member

of Landbell Group. The company

specialises in software solutions

for managing compliance activities

and waste management operations.

2016: H2 compliance is acquired. The

company has renowned expertise

in environmental as well as chemical

regulatory compliance and provides

services for REACH, CLP, Biocides,

RoHS and WEEE.

2017: Landbell Group concludes a

strategic partnership agreement

with DHL Supply Chain, the world’s

leading logistics provider. The aim is

to create a one-stop shop for supply

chain management and producer

responsibility compliance.

2017: Click & Comply (C&C) is launched

in Germany. C&C is a web portal

for manufacturers and retailers to

comply with national obligations

for packaging, WEEE and batteries

all over Europe.

2009: The company expands its portfolio

to offer global services with selected

partners.

2013: The Green Alley Award is founded

to support start-ups in the fields of

recycling and the circular economy.


Published by

Landbell AG

Rheinstraße 4 L

55116 Mainz

Germany

Phone: +49 61 31 23 56 52-0

www.landbell-group.com

LANDBELL GROUP. ENGINEERING CIRCULAR ECONOMY.

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