Creative HEAD UK January 2018
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n target<br />
Your targeted toolbox to help build your<br />
salon business bigger and better, in association<br />
with Salon iQ and the <strong>Creative</strong> <strong>HEAD</strong> Reader Panel<br />
Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or<br />
more staff and spread geographically across the <strong>UK</strong><br />
THE TARGET<br />
PROMOTIONS THAT PULL IN REVENUE<br />
You know the phrase – New Year, New You! –<br />
and without a doubt <strong>January</strong> is the month that<br />
many salons choose to target all those who<br />
have started New Year’s resolutions, want to<br />
turn over a new leaf and make changes with<br />
their hair. It can be a quiet month, so the more<br />
you can utilise your marketing tools, the more<br />
bums on seats you’ll get!<br />
Do you use a specialist marketing agency?<br />
YES 26%<br />
NO 74%<br />
Do you employ an in-house PR or an<br />
allocated promotions person?<br />
YES 46%<br />
NO 54%<br />
Most important methods of promotion<br />
1. INSTAGRAM<br />
2. FACEBOOK<br />
3. WORD OF MOUTH<br />
AVERAGE RETAIL TURNOVER<br />
9.21%<br />
AVERAGE CLIENT SPEND EXC. VAT<br />
£40.84<br />
NEW CLIENTS ACCOUNT FOR<br />
9.2% OF VISITS<br />
(October 2017)<br />
“I cannot remember life<br />
before SMS marketing.<br />
It shows we are serious<br />
about what we do and<br />
I believe it promotes our<br />
professionalism, and<br />
our clients have come to<br />
rely on it, too”<br />
KIMBERLEY LEVINE,<br />
GREAT HAIRDRESSING & BEAUTY<br />
ARE YOU<br />
ON TARGET?<br />
How was business in October<br />
compared with September?<br />
DECLINING<br />
14%<br />
STABLE<br />
20%<br />
GROWING<br />
66%<br />
How was business in October<br />
compared with October last year?<br />
STABLE<br />
13%<br />
DECLINING<br />
7%<br />
GROWING<br />
80%<br />
Salon iQ<br />
sent 608,000<br />
SMS in<br />
October<br />
2017<br />
SNAPSHOT<br />
90%<br />
were read<br />
within three<br />
minutes of<br />
being sent<br />
97%<br />
open<br />
rate<br />
One Salon<br />
iQ client<br />
sent 5,129<br />
SMS on<br />
4 October<br />
A PING OF A LITTLE SMS MESSAGE CAN<br />
HAVE A BIG IMPACT ON YOUR BOTTOM LINE<br />
247<br />
booked an<br />
appointment<br />
from this<br />
SMS blast<br />
9.82%<br />
booked<br />
£537.04<br />
generated<br />
(this doesn’t<br />
include future<br />
bookings)<br />
The above fi gures from within six days of SMS being sent<br />
WANT SALON IQ TO HELP YOU STAY ON TARGET? CALL ON 01892 280123 OR VISIT SALONIQ.COM<br />
CREATIVE <strong>HEAD</strong><br />
25
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