The BusinessDay CEO Magazine December 2017
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<strong>The</strong> <strong>BusinessDay</strong> <strong>CEO</strong>, Dec <strong>2017</strong> | 22<br />
5. Defining your brand voice:<br />
Your clients are naturally drawn to the<br />
experience your brand provides as well<br />
as the way your brand makes them feel.<br />
Think about it, the last time you went to<br />
your favorite perfume or shoe shop, how<br />
was that experience for you…awesome I<br />
guess! In that same spirit think about how<br />
you want to delight and engage your<br />
audience…will you do that in your<br />
message, your logo, the words you use,<br />
the freebies you give them, the promise<br />
land you are taking them to, your colors,<br />
your genuine empathy and care for their<br />
needs and everything in between.I will<br />
leave you with these words by Walt<br />
Disney.<br />
“People spend money<br />
when and where they feel good” -<br />
Walt Disney
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