Nor'West News: August 02, 2016

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[Edition datE]
Tuesday August 2 2016
NOR’WEST NEWS
Nurse Maude COMMuNITY ParTNersHIPs
driving force behind Nurse Maude
The supporT of the people of
Christchurch for Nurse Maude’s work
started the day sibylla Maude first
stepped out on the streets of Christchurch
120 years ago with the community
recognising the need and responding.
“Just as Nurse Maude has always been
a large part of the community, so the
community has been such a large part
of Nurse Maude,” says sue Bramwell,
general manager of marketing for Nurse
Maude.
That partnership with the community
continues today through its support of
Nurse Maude’s hospice shops, Maudes
on Trade Me and key sponsorships which
include harcourts holmwood.
harcourts holmwood has been,
literally, behind Nurse Maude for
more than seven years now, with its
sponsorship of an initial five cars now
increased to more than 30.
every year sales consultants from
harcourts holmwood are clocking up
millions of kilometres across the greater
Christchurch and Canterbury region.
The Nurse Maude cars are on the road
seven days a week, delivering nursing
care across Canterbury and the chances
are when you see one of Nurse Maude’s
distinctive white cars on the road that the
back window will be carrying the name
and photo of a sales consultant from the
harcourts holmwood franchise.
With the agents’ photo, name and
contact details in the rear window, both
harcourts holmwood and Nurse Maude
are benefiting from the partnership and
Bramwell says mutual benefit is what a
good sponsorship agreement is all about.
“For us it’s essential support for Nurse
Maude, for harcourts holmwood it’s
a very effective way of letting people
know that the company not only cares
about supporting the community it does
business with, it is actually doing so,” says
Bramwell.
harcourts holmwood has found
that people like the fact that the sales
consultants they list their home with are
donating a significant amount of money
to Nurse Maude every year.
playing a key part in helping Nurse
Maude care for the people of Canterbury
doesn’t just start and stop with Nurse
Maude’s cars however.
harcourts holmwood’s support went
above and beyond during the earthquakes
when its sales consultants turned out
to help deliver water, portable toilets
and blankets to Nurse Maude’s most
vulnerable clients.
It also has regular clothing drives for
the Nurse Maude hospice shops and
gathers donations from its events.
“Individually and collectively the
people of harcourts holmwood have
contributed a great deal to the work of
Nurse Maude,” says Bramwell.
“It’s an enduring sponsorship of which
they are justifiably proud and we are very
fortunate to have.”