23.01.2018 Views

RW_PortPhillip

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Marketing Submission<br />

Ray White Port Phillip<br />

Level 1/77 Acland Street, St Kilda | (03) 8530 9900 | reception.portphillip@raywhite.com


2<br />

Matt White<br />

0428 722 769 | mwhite@raywhite.com<br />

Introducing<br />

Matt White<br />

Matt leads a fresh and energetic team at Ray<br />

White Port Phillip as Principal Director and<br />

Auctioneer.<br />

Matt is a 4th generation<br />

member of the White family<br />

who own and operate<br />

Australia’s largest real estate<br />

agency business Ray White.<br />

The company has been in<br />

continuous family ownership for<br />

110 years and you could say that<br />

real estate is in Matt’s blood. Matt<br />

leads a fresh and energetic team<br />

at Ray White St Kilda as Principal<br />

Director and Auctioneer.<br />

Matt has worked in the property<br />

industry for his entire professional<br />

career and has worked for largescale<br />

property corporations<br />

in both Australia and the UK.<br />

Throughout his career, Matt has<br />

gained an understanding for<br />

the broader property spectrum<br />

but has not lost sight of the<br />

importance of purchasing a home<br />

at any stage of someone’s life.<br />

“For most of us, our home is<br />

the most important asset we will<br />

ever own. For this reason, I feel<br />

privileged to be in a position to<br />

be able to help people achieve<br />

a great result in selling, assisting<br />

people in purchasing their dream<br />

home or building their property<br />

investment portfolio.”<br />

Matt has a degree in Applied<br />

Science (Prop Econ) from the<br />

University of Queensland and is<br />

well versed in all property sectors.<br />

Throughout his career he has<br />

forged strong relationships within<br />

the property industry.


3<br />

17/19 Shakespeare Grove<br />

Client<br />

Testimonials<br />

“Matt handled the preparation, marketing and<br />

auction of our Port Melbourne property in an<br />

exemplary fashion.<br />

He knew how to relate to<br />

us as clients, ensuring we<br />

received accurate market<br />

data without overpromising<br />

the result. His suggestions on<br />

how to improve the property<br />

value were spot-on, resulting<br />

in a better outcome than we<br />

were expecting.<br />

We will recommend Matt and Ray<br />

White to any person dealing in the<br />

Melbourne property market. All<br />

the best, Kathy and Bernard.”<br />

- Kathy McMahon, 0476 792 786<br />

205/127 Beach Street<br />

“Matt was very professional and<br />

friendly. Always kept us in the loop<br />

about open for inspections and<br />

how many had been through.”<br />

- Sue-Ellen Currington<br />

0431 445 049,<br />

17/19 Shakespeare Grove<br />

“Professional and accurate<br />

advice, high level of service,<br />

enthusiasm, and excellent<br />

presentation of property.”<br />

- Tony Trood<br />

6/176 Barkly Street<br />

“Matt was extremely helpful right<br />

from the first meeting through<br />

to the completion of the sale.<br />

Everything that we asked for<br />

was dealt with very quickly and<br />

professionally.”<br />

- Dr Adel Farag<br />

805/181 St Kilda Road<br />

“He was exceptional. Provided<br />

perfect advice. Was constantly<br />

in touch and letting me know<br />

the process and guiding me to<br />

achieve the best result. I couldn’t<br />

have been happier.”<br />

- Alistair Paton, 0488 227 348<br />

1b Wordsworth Street


4<br />

10.7%<br />

Ray White_Know How<br />

to list more properties<br />

than any other brand in<br />

Australia. Here's the proof.<br />

6.7%<br />

4.2%<br />

4.2%<br />

3.2%<br />

2.5%<br />

2.1%<br />

2% 2%<br />

1.7%<br />

Ray White<br />

Competitors<br />

Disclaimer: The statistics used in this bar graph are derived from house and unit for sale listings across Australia advertised and captured by RP Data Market<br />

Score-card during the month of April 2015. This data has been collected by RP Data from leading property websites and over 100 national, regional and<br />

local newspapers across Australia. Whilst RP Data and Ray White has made every endeavour to ensure the accuracy and completeness of such information,<br />

RP Data and Ray White makes no representation or warranty to any person about the accuracy or completeness of such information and accepts no liability<br />

to any person who may rely on such information. Ray White accounts for properties advertised with more than one agency by applying a fractional value to<br />

ensure a fairer representation of group performance.


5<br />

Why List with<br />

Ray White Port<br />

Phillip?<br />

Here are just a few reason why ...<br />

1902<br />

Ray White was founded in<br />

1902 and has remained a family<br />

owned business ever since.<br />

Ray White sells $3 million worth<br />

of property every hour.<br />

1 in every 10 homes in<br />

Australia is sold by Ray White.<br />

Ray White is the most Googled<br />

real estate brand in Australia.<br />

Ray White calls more auctions<br />

than any other real estate<br />

group in Australia.<br />

Over 1 million people visit the<br />

raywhite.com portal every single<br />

month.<br />

Last year the company sold $40<br />

billion worth of property across<br />

the country.<br />

With more than 1,000 office<br />

in 9 countries, the Ray White<br />

brand is associated with trust<br />

and loyalty.<br />

Port Phillip opened their doors<br />

6 years ago.


6<br />

Achieving the<br />

Premium Price<br />

We pride ourselves on achieving the best possible<br />

price for our clients.<br />

When, two, three or even more people want to buy the same<br />

property - they compete for it.<br />

This pushes the price up and ensures that you are getting the best<br />

possible price. Our job is to create competition amongst interested<br />

buyers.<br />

We will recommend a method that we believe will achieve the highest<br />

price, however ultimately, you, the vendor, have the power to choose the<br />

method which you feel most suits you. There are three main methods of<br />

selling your home.


7<br />

Methods of Sale<br />

The three most common methods of sale in<br />

Australia are auction, private treaty and by tender<br />

or expression of interest.<br />

1. Public Auction<br />

Recommended for properties:<br />

• In a high demand market<br />

• Likely to encourage competitive bidding between multiple<br />

buyers<br />

• Where it is preferable to let the market determine the price<br />

• Where creating deadlines for purchasers will limit<br />

procrastination<br />

• Where an unconditional sale is desired<br />

• With a strict marketing budget and a specific time frame<br />

2. Private Treaty<br />

Recommended for properties:<br />

• Where the asking price is very clear and can be set as a<br />

guide<br />

• Which are not unique and are quite easily comparable to<br />

other properties<br />

• Where time is not essential in the sale equation<br />

3. Tender / Expressions<br />

of Interest<br />

Recommended for properties:<br />

• That are special and unique and not directly comparable to<br />

many other recent local sales<br />

• Likely to attract specific buyers<br />

• Unlikely to attract the broad number of purchasers required<br />

for an auction sale, yet similar to an auction campaign where<br />

there is competitive pressure to act within a set time frame


8<br />

Recent Sales<br />

Our team works hard to achieve the maximum<br />

price for all our clients. Here are just a few of our<br />

recent sales.<br />

SOLD<br />

SOLD<br />

93 Tennyson St, Elwood<br />

SOLD: $2,435,000 | May 2017<br />

29 Chestnut Street Richmond<br />

SOLD: $1,211,000 | Oct 2017<br />

SOLD<br />

SOLD<br />

205/127 Beach St, Port Melbourne<br />

SOLD: $1,460,000 | April 2017<br />

1102/19 Queens Rd, Melbourne<br />

SOLD: $1,240,000 | Oct 2016<br />

SOLD<br />

SOLD<br />

164 Station St, Port Melbourne<br />

SOLD: $2,550,000 | Sept 2014<br />

7 Pollington St, St Kilda<br />

SOLD: $2,010,000 | April 2014


9<br />

Campaign<br />

Schedule<br />

Keep on track with the sale of your property<br />

using our personalised campaign schedule.<br />

Monday Tuesday Wednesday Thursday Friday Saturday<br />

Action / Marketing Campaign Pre-Campaing Preparation<br />

WEEK 5<br />

WEEK 4<br />

WEEK 3<br />

WEEK 2<br />

WEEK 1<br />

• Photography,<br />

floorplan and copy<br />

booked<br />

• Solicitors<br />

• Tradespeople<br />

arranged<br />

• Forthcoming<br />

Auction board<br />

erected<br />

• Office database<br />

distribution<br />

• All buyers<br />

contacted, sales<br />

staff inspect<br />

property<br />

• All weekend<br />

buyers contacted<br />

• Contracts sent<br />

to buyers<br />

• All weekend<br />

buyers contacted<br />

• Contracts sent<br />

to buyer<br />

• Internal<br />

documentation<br />

processed<br />

• Letters sent<br />

instructing<br />

• Solicitors<br />

• Brochures and<br />

flyers arrive<br />

• Newspapers<br />

booked<br />

• Launched online<br />

• Signboard<br />

erected<br />

• Weekly report<br />

prepared<br />

• Vendor/s - Agent<br />

meeting<br />

• Weekly report<br />

prepared<br />

• Vendor/s - Agent<br />

meeting<br />

• Photography,<br />

floorplan and copy<br />

received<br />

• Auction Invite<br />

flyers distributed<br />

• Editorial appears<br />

in local papers<br />

• Flyer, Newspaper<br />

adverts,<br />

brochures,<br />

signboard proofs<br />

• Just Listed flyers<br />

distributed<br />

• Evening Open<br />

for Inspection<br />

• Buyers<br />

contacted, all<br />

offers submitted to<br />

Vendor/s<br />

• Evening Open<br />

for Inspection<br />

• Buyers<br />

contacted, all<br />

offers submitted to<br />

Vendor/s<br />

• Evening Open<br />

for Inspection<br />

• Buyers<br />

contacted, all<br />

offers submitted to<br />

Vendor/s<br />

• All marketing<br />

material proofed<br />

by Vendor/s<br />

• Contracts due to<br />

arrive<br />

Private<br />

inspections<br />

Weekend<br />

Open for<br />

Inspection<br />

• Buyers<br />

contacted, all<br />

offers submitted to<br />

Vendor/s<br />

Weekend<br />

Open for<br />

Inspection<br />

• Buyers<br />

contacted, all<br />

offers submitted to<br />

Vendor/s<br />

Weekend<br />

Open for<br />

Inspection<br />

• Buyers<br />

contacted, all<br />

offers submitted to<br />

Vendor/s<br />

WEEK 6<br />

• All weekend<br />

buyers contacted<br />

• Contracts sent<br />

to buyers<br />

• Auction Invite<br />

flyers distributed<br />

• Weekly report<br />

prepared<br />

• Vendor/s - Agent<br />

meeting<br />

• All buyers<br />

intensively<br />

followed up<br />

• Evening Open<br />

for Inspection<br />

• Buyers<br />

contacted, all<br />

offers submitted to<br />

Vendor/s<br />

• Final Vendor/s<br />

meeting<br />

• Weekend Open<br />

for Inspection<br />

AUCTION


10<br />

Personalised<br />

Marketing<br />

Campaign<br />

We offer a range of marketing options so let us<br />

help tailor a package that best suits you.<br />

Property Marketing<br />

• Photography Day package, inclusive of 5 images<br />

• On-site professional copywriting<br />

• Full colour floorplans (detailed floorplans with room dimension)<br />

• 6 x 4 full colour photo sign boards<br />

• 100 x 4 page square brochures + 200 x DL cards<br />

$198<br />

$187<br />

$132<br />

$270<br />

$205<br />

Online Marketing<br />

• Realestate.com.au 30 day listing (includes highlight upgrade and e-brochure)<br />

• Domain.com.au 60 day listing (includes priority placement and e-brochure)<br />

• Realestateview.com.au<br />

• Raywhite.com<br />

• Raywhiteportphillip.com,au<br />

• Homehound. com.au<br />

• Juwai.com (Chinese property portal)<br />

$1350<br />

$750<br />

Free<br />

Free<br />

Free<br />

Free<br />

Free<br />

Administration Fees<br />

• For office marketing/advertising subscriptions and time taken to produce artwork,<br />

booking and ongoing monitoring of all the above marketing.<br />

$295<br />

Total Marketing Investment $3387


11<br />

Optional Package<br />

Upgrades<br />

Choose from a selection of optional upgrades to<br />

compliment your marketing campaign.<br />

• Auctioneer’s Fee<br />

$385<br />

• Upgrade to Premiere placement on realestate.com.au for 45 days<br />

• Upgrade to Premium placement on domain.com.au for 45 days<br />

• Add on Video Tour (90 seconds)<br />

• Upgrade to 8x6 photo sign board<br />

• Upgrade to Standard Dusk Photography with 8 images<br />

• Upgrade to Super Prestige Dusk Photography with 10 images<br />

• Upgrade to 100 A4 booklet 4 page full colour gloss brochures + 1500 DL<br />

• 3 week Leader Newspaper package 1/2 page then 2x 1/4 advert<br />

(price includes upgrade to administration fee for press booking + loading)<br />

• Weekly Review 3 week package, 1/2 page & 2 x 1/4 page incl. loading<br />

• The Age 3 week package, 1 x T22 & 2 x T21’s incl. loading<br />

$3,300<br />

$2,000<br />

$385<br />

$110<br />

$270<br />

$457<br />

$425<br />

$1,836<br />

$2,887<br />

$2,742<br />

Subtotal of Upgrades $<br />

Grand Total $<br />

Vendor/s signature: _______________________________________<br />

Date: _______ / _______ / _______<br />

Authorised signature: ______________________________________<br />

Date: _______ / _______ / _______<br />

The Vendor acknowledges the expenditure of these monies in accordance with the terms and conditions of the Sale Authority. Due to advertising lead<br />

times, should any part of this schedule require cancellation a minimum of ten (10) days notice is required.


12<br />

Property<br />

Photography<br />

Our professional photographers will help capture<br />

your home looking its finest.


Contact<br />

Contact<br />

Ma t White<br />

Lesley Piane la<br />

Auction<br />

Disclaimer: Every precaution has b en taken to establish a curacy of the above information but does not constitute any representation by the vendor or agent.<br />

13<br />

Printforce:<br />

Brochures<br />

Beautifully printed brochures help promote your<br />

property, ensuring we attract maximum buyer<br />

enquiry and interest.<br />

Printforce.com.au<br />

Study Room<br />

Currently used as an artist<br />

studio by the present<br />

owners this wonderfully<br />

versatile space can be<br />

used as an office, rumpus,<br />

guest bedroom, separate<br />

entertaining area or simply<br />

additional storage.<br />

Renaissance Flair with Duel Occupancy<br />

This wonderfu ly versatile and equa ly impressive home is courtyard showcased by a beautifu ly manicured garden Auction<br />

ideally positioned within seconds walk of the Tennyson that create a tranquil and peaceful outdoor living<br />

Saturday 27th Of May 12:00PM<br />

Street shopping vi lage as we l as a l of the lifestyle<br />

environment. Adjoining the rear courtyard you wi l<br />

On Site<br />

attractions that contribute the vibrancy of Elwood.<br />

discover an external addition that complements the<br />

Positioned on a large 467sqm a lotment comprising of an original home and comprises of a ground floor private art<br />

View<br />

Contact agent to arrange<br />

immaculately presented three-bedroom home including a studio or home office. Additiona ly, upstairs, a one<br />

inspection<br />

study, en-suite as well as recently renovated kitchen and bedroom independent living unit with its own separate<br />

bathroom. The living area is flooded with natural light that private entry as we l as high vaulted ceilings with views<br />

is accentuated by the parquetry floorboards, as we l as floor over the surrounding rooftops and treetops.<br />

Matt White<br />

0428 722 769<br />

mwhite@raywhite.com<br />

Lesley Pianella<br />

0425 770 217<br />

lesley.piane la@raywhite.com<br />

Alejandro Torres<br />

0435 266 132<br />

alejandro.torres@raywhite.com<br />

93 Tennyson Street Elwood 4 A 3 B 3 C 1 D


14<br />

Printforce:<br />

Flyers<br />

Eye-catching flyers are posted to residents in<br />

suburbs surroung your property, presenting your<br />

property in the best possible way.<br />

6B Cole Street<br />

Brighton<br />

6B Cole Street<br />

Brighton<br />

6B Cole Street<br />

Brighton<br />

Here Today.<br />

(And gone<br />

tomorrow).<br />

This impressive property is sure to draw<br />

plenty of attention, and we wanted<br />

you to be the first to know it's on the<br />

market and to give you (and your<br />

acquaintances) the first opportunity to<br />

make it your new home.<br />

Here Today.<br />

(And gone<br />

tomorrow).<br />

Inspections can be arraned via<br />

private appointment. We'd love to<br />

hear from you.<br />

This impressive property is sure to draw<br />

plenty of attention, and we wanted<br />

you to be the first to know it's on the<br />

market and to give you (and your<br />

acquaintances) the first opportunity to<br />

make it your new home.<br />

raywhiteportphillip.com.au<br />

Here Today.<br />

(And gone<br />

tomorrow).<br />

Inspections can be arraned via<br />

private appointment. We'd love to<br />

hear from you.<br />

This impressive property is sure to draw<br />

plenty of attention, and we wanted<br />

you to be the first to know it's on the<br />

market and to give you (and your<br />

acquaintances) the first opportunity to<br />

make it your new home.<br />

raywhiteportphillip.com.au<br />

Inspections can be arraned via<br />

private appointment. We'd love to<br />

hear from you.<br />

raywhiteportphillip.com.au<br />

Auction<br />

Sat 9th Dec at 11:00am<br />

View<br />

By appointment<br />

Auction<br />

Sat 9th Dec at 11:00am<br />

James Starke<br />

0468 934 698<br />

james.starke@raywhite.com<br />

View<br />

By appointment<br />

Matt White<br />

0428 722 769<br />

matt.white@raywhite.com<br />

James Starke<br />

0468 934 698<br />

james.starke@raywhite.com<br />

Auction<br />

raywhiteportphillip.com.au<br />

Matt White<br />

0428 722 769<br />

matt.white@raywhite.com<br />

Sat 9th Dec at 11:00am<br />

View<br />

By appointment<br />

raywhiteportphillip.com.au<br />

James Starke<br />

0468 934 698<br />

james.starke@raywhite.com<br />

Matt White<br />

0428 722 769<br />

matt.white@raywhite.com<br />

raywhiteportphillip.com.au


15<br />

Floorplans and<br />

Copy Writing<br />

Our detailed floorplans allow potential buyers to<br />

visualise the layout and scale of your property.<br />

Each floorplan is tailored to your home.<br />

Our copy writing team has extensive real estate experience<br />

and will help attract buyer interest with carefully crafted<br />

descriptions of your property and surrounding suburbs.


16<br />

Newspaper<br />

Advertising<br />

Ray White Port Phillip have strong relationships<br />

with key media outlets, working to achieve<br />

competitive advertising rates.<br />

Publication Code / Size Price<br />

• T21 (2 modules high x 1 module wide) $764.50<br />

• T22 (2 modules high x 2 modules wide) $1,213.30<br />

• T42 (4 modules high x 2 modules wide) $2,140.60<br />

• Quarter Page $770.00<br />

• Half Page $1,213.30<br />

• Full Page $1,980.00<br />

• Double Page $3,630.00<br />

• Quarter Page $412.50<br />

• Half Page $764.50<br />

• Full Page $1,419.00


17<br />

Online<br />

Marketing<br />

Ray White Port Phillip offers a range of online<br />

advertising options to best advertise the sale of<br />

your property.<br />

Choose from a range of placement options.<br />

'Priority Placement' on realestate.com.au and 'Premium Placement'<br />

on domain.com.au means that your property is placed in the very top<br />

section of the search results. This helps ensure that buyers see your<br />

property first.<br />

Premiere Listing Page<br />

Premiere Listing Page<br />

Highlight Listing Search Results<br />

Feature Listing Search Results


18<br />

Campaign<br />

Juwai.com<br />

We work with foreign partners to ensure your<br />

property is expertly advertised across several<br />

markets.


19<br />

Our Service<br />

Guarantee<br />

In consideration of the trust you have shown<br />

towards our office, we feel you deserve the best<br />

possible service in the sale of your property.<br />

Working With You<br />

We consider it part of our job to work with you to make the sale process<br />

as stress free as possible; acting as problem solvers should any<br />

unplanned issues arise. Our involvement and commitment will not cease<br />

upon the signing of the contact but will continue well beyond settlement.<br />

Not only the listing salesperson but the whole sales team will be working<br />

to get your more.<br />

Marketing<br />

We will design a program specific to you and your property to make sure<br />

we communicate all the benefits of your property to the widest possible<br />

audience.<br />

Keeping in Touch<br />

We are with you every step of the way. We will provide informative written<br />

reports regularly during the term of the agency to let you know what<br />

marketing has been undertaken, buyer enquiry, inspection numbers and<br />

most importantly a summary of genuine buyer interest.<br />

Written Offers<br />

In order to get you more, once a written offer has been obtained we will<br />

contact all other interested parties giving them the opportunity to make<br />

an offer. This ‘multiple offer’ situation creates incentive for purchasers to<br />

go to their limit in order to secure their desired home.<br />

Integrity<br />

We will not tell purchasers that there is another written offer unless this is<br />

absolutely correct.<br />

Unconditional Contract<br />

To get an unconditional offer for you is our number one goal. In order to<br />

obtain this we will continue to market your property during the term of<br />

any conditional offer.<br />

Should we fail to perform in any of the above areas, we invite you to<br />

register any complaint in writing. If the complaint is not acted upon and<br />

rectified within five days of receiving your letter you have the option to<br />

cancel our agency agreement


20<br />

Giving Back to<br />

the Community<br />

Ray White proudly partners with a number of<br />

community organisations both at a strategic<br />

and grassroots level to bring about genuine and<br />

positive change.<br />

Here are some of the organisations that we support:


21<br />

Recommended<br />

Next Steps<br />

In consideration of the trust you have shown<br />

towards our office, we feel you deserve the best<br />

possible service in the sale of your property.<br />

In order for us to proceed to a sale, we would recommend the<br />

following procedure:<br />

• Finalise our appointment as exclusive agents for your home<br />

• Approve and sign the marketing plan and agency agreement<br />

• Contact your solicitor / conveyancer to prepare an agreement for sale<br />

Please allow us to demonstrate to your our capabilities in marketing,<br />

negotiating and selling your property. We understand how stressful the<br />

event can be, and are here to take that stress away. We will manage the<br />

entire event with diligence, care and understanding of your needs.<br />

Thank you again for the opportunity to provide our<br />

recommendations to you.


22

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!