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Marketing Submission<br />
Ray White Port Phillip<br />
Level 1/77 Acland Street, St Kilda | (03) 8530 9900 | reception.portphillip@raywhite.com
2<br />
Matt White<br />
0428 722 769 | mwhite@raywhite.com<br />
Introducing<br />
Matt White<br />
Matt leads a fresh and energetic team at Ray<br />
White Port Phillip as Principal Director and<br />
Auctioneer.<br />
Matt is a 4th generation<br />
member of the White family<br />
who own and operate<br />
Australia’s largest real estate<br />
agency business Ray White.<br />
The company has been in<br />
continuous family ownership for<br />
110 years and you could say that<br />
real estate is in Matt’s blood. Matt<br />
leads a fresh and energetic team<br />
at Ray White St Kilda as Principal<br />
Director and Auctioneer.<br />
Matt has worked in the property<br />
industry for his entire professional<br />
career and has worked for largescale<br />
property corporations<br />
in both Australia and the UK.<br />
Throughout his career, Matt has<br />
gained an understanding for<br />
the broader property spectrum<br />
but has not lost sight of the<br />
importance of purchasing a home<br />
at any stage of someone’s life.<br />
“For most of us, our home is<br />
the most important asset we will<br />
ever own. For this reason, I feel<br />
privileged to be in a position to<br />
be able to help people achieve<br />
a great result in selling, assisting<br />
people in purchasing their dream<br />
home or building their property<br />
investment portfolio.”<br />
Matt has a degree in Applied<br />
Science (Prop Econ) from the<br />
University of Queensland and is<br />
well versed in all property sectors.<br />
Throughout his career he has<br />
forged strong relationships within<br />
the property industry.
3<br />
17/19 Shakespeare Grove<br />
Client<br />
Testimonials<br />
“Matt handled the preparation, marketing and<br />
auction of our Port Melbourne property in an<br />
exemplary fashion.<br />
He knew how to relate to<br />
us as clients, ensuring we<br />
received accurate market<br />
data without overpromising<br />
the result. His suggestions on<br />
how to improve the property<br />
value were spot-on, resulting<br />
in a better outcome than we<br />
were expecting.<br />
We will recommend Matt and Ray<br />
White to any person dealing in the<br />
Melbourne property market. All<br />
the best, Kathy and Bernard.”<br />
- Kathy McMahon, 0476 792 786<br />
205/127 Beach Street<br />
“Matt was very professional and<br />
friendly. Always kept us in the loop<br />
about open for inspections and<br />
how many had been through.”<br />
- Sue-Ellen Currington<br />
0431 445 049,<br />
17/19 Shakespeare Grove<br />
“Professional and accurate<br />
advice, high level of service,<br />
enthusiasm, and excellent<br />
presentation of property.”<br />
- Tony Trood<br />
6/176 Barkly Street<br />
“Matt was extremely helpful right<br />
from the first meeting through<br />
to the completion of the sale.<br />
Everything that we asked for<br />
was dealt with very quickly and<br />
professionally.”<br />
- Dr Adel Farag<br />
805/181 St Kilda Road<br />
“He was exceptional. Provided<br />
perfect advice. Was constantly<br />
in touch and letting me know<br />
the process and guiding me to<br />
achieve the best result. I couldn’t<br />
have been happier.”<br />
- Alistair Paton, 0488 227 348<br />
1b Wordsworth Street
4<br />
10.7%<br />
Ray White_Know How<br />
to list more properties<br />
than any other brand in<br />
Australia. Here's the proof.<br />
6.7%<br />
4.2%<br />
4.2%<br />
3.2%<br />
2.5%<br />
2.1%<br />
2% 2%<br />
1.7%<br />
Ray White<br />
Competitors<br />
Disclaimer: The statistics used in this bar graph are derived from house and unit for sale listings across Australia advertised and captured by RP Data Market<br />
Score-card during the month of April 2015. This data has been collected by RP Data from leading property websites and over 100 national, regional and<br />
local newspapers across Australia. Whilst RP Data and Ray White has made every endeavour to ensure the accuracy and completeness of such information,<br />
RP Data and Ray White makes no representation or warranty to any person about the accuracy or completeness of such information and accepts no liability<br />
to any person who may rely on such information. Ray White accounts for properties advertised with more than one agency by applying a fractional value to<br />
ensure a fairer representation of group performance.
5<br />
Why List with<br />
Ray White Port<br />
Phillip?<br />
Here are just a few reason why ...<br />
1902<br />
Ray White was founded in<br />
1902 and has remained a family<br />
owned business ever since.<br />
Ray White sells $3 million worth<br />
of property every hour.<br />
1 in every 10 homes in<br />
Australia is sold by Ray White.<br />
Ray White is the most Googled<br />
real estate brand in Australia.<br />
Ray White calls more auctions<br />
than any other real estate<br />
group in Australia.<br />
Over 1 million people visit the<br />
raywhite.com portal every single<br />
month.<br />
Last year the company sold $40<br />
billion worth of property across<br />
the country.<br />
With more than 1,000 office<br />
in 9 countries, the Ray White<br />
brand is associated with trust<br />
and loyalty.<br />
Port Phillip opened their doors<br />
6 years ago.
6<br />
Achieving the<br />
Premium Price<br />
We pride ourselves on achieving the best possible<br />
price for our clients.<br />
When, two, three or even more people want to buy the same<br />
property - they compete for it.<br />
This pushes the price up and ensures that you are getting the best<br />
possible price. Our job is to create competition amongst interested<br />
buyers.<br />
We will recommend a method that we believe will achieve the highest<br />
price, however ultimately, you, the vendor, have the power to choose the<br />
method which you feel most suits you. There are three main methods of<br />
selling your home.
7<br />
Methods of Sale<br />
The three most common methods of sale in<br />
Australia are auction, private treaty and by tender<br />
or expression of interest.<br />
1. Public Auction<br />
Recommended for properties:<br />
• In a high demand market<br />
• Likely to encourage competitive bidding between multiple<br />
buyers<br />
• Where it is preferable to let the market determine the price<br />
• Where creating deadlines for purchasers will limit<br />
procrastination<br />
• Where an unconditional sale is desired<br />
• With a strict marketing budget and a specific time frame<br />
2. Private Treaty<br />
Recommended for properties:<br />
• Where the asking price is very clear and can be set as a<br />
guide<br />
• Which are not unique and are quite easily comparable to<br />
other properties<br />
• Where time is not essential in the sale equation<br />
3. Tender / Expressions<br />
of Interest<br />
Recommended for properties:<br />
• That are special and unique and not directly comparable to<br />
many other recent local sales<br />
• Likely to attract specific buyers<br />
• Unlikely to attract the broad number of purchasers required<br />
for an auction sale, yet similar to an auction campaign where<br />
there is competitive pressure to act within a set time frame
8<br />
Recent Sales<br />
Our team works hard to achieve the maximum<br />
price for all our clients. Here are just a few of our<br />
recent sales.<br />
SOLD<br />
SOLD<br />
93 Tennyson St, Elwood<br />
SOLD: $2,435,000 | May 2017<br />
29 Chestnut Street Richmond<br />
SOLD: $1,211,000 | Oct 2017<br />
SOLD<br />
SOLD<br />
205/127 Beach St, Port Melbourne<br />
SOLD: $1,460,000 | April 2017<br />
1102/19 Queens Rd, Melbourne<br />
SOLD: $1,240,000 | Oct 2016<br />
SOLD<br />
SOLD<br />
164 Station St, Port Melbourne<br />
SOLD: $2,550,000 | Sept 2014<br />
7 Pollington St, St Kilda<br />
SOLD: $2,010,000 | April 2014
9<br />
Campaign<br />
Schedule<br />
Keep on track with the sale of your property<br />
using our personalised campaign schedule.<br />
Monday Tuesday Wednesday Thursday Friday Saturday<br />
Action / Marketing Campaign Pre-Campaing Preparation<br />
WEEK 5<br />
WEEK 4<br />
WEEK 3<br />
WEEK 2<br />
WEEK 1<br />
• Photography,<br />
floorplan and copy<br />
booked<br />
• Solicitors<br />
• Tradespeople<br />
arranged<br />
• Forthcoming<br />
Auction board<br />
erected<br />
• Office database<br />
distribution<br />
• All buyers<br />
contacted, sales<br />
staff inspect<br />
property<br />
• All weekend<br />
buyers contacted<br />
• Contracts sent<br />
to buyers<br />
• All weekend<br />
buyers contacted<br />
• Contracts sent<br />
to buyer<br />
• Internal<br />
documentation<br />
processed<br />
• Letters sent<br />
instructing<br />
• Solicitors<br />
• Brochures and<br />
flyers arrive<br />
• Newspapers<br />
booked<br />
• Launched online<br />
• Signboard<br />
erected<br />
• Weekly report<br />
prepared<br />
• Vendor/s - Agent<br />
meeting<br />
• Weekly report<br />
prepared<br />
• Vendor/s - Agent<br />
meeting<br />
• Photography,<br />
floorplan and copy<br />
received<br />
• Auction Invite<br />
flyers distributed<br />
• Editorial appears<br />
in local papers<br />
• Flyer, Newspaper<br />
adverts,<br />
brochures,<br />
signboard proofs<br />
• Just Listed flyers<br />
distributed<br />
• Evening Open<br />
for Inspection<br />
• Buyers<br />
contacted, all<br />
offers submitted to<br />
Vendor/s<br />
• Evening Open<br />
for Inspection<br />
• Buyers<br />
contacted, all<br />
offers submitted to<br />
Vendor/s<br />
• Evening Open<br />
for Inspection<br />
• Buyers<br />
contacted, all<br />
offers submitted to<br />
Vendor/s<br />
• All marketing<br />
material proofed<br />
by Vendor/s<br />
• Contracts due to<br />
arrive<br />
Private<br />
inspections<br />
Weekend<br />
Open for<br />
Inspection<br />
• Buyers<br />
contacted, all<br />
offers submitted to<br />
Vendor/s<br />
Weekend<br />
Open for<br />
Inspection<br />
• Buyers<br />
contacted, all<br />
offers submitted to<br />
Vendor/s<br />
Weekend<br />
Open for<br />
Inspection<br />
• Buyers<br />
contacted, all<br />
offers submitted to<br />
Vendor/s<br />
WEEK 6<br />
• All weekend<br />
buyers contacted<br />
• Contracts sent<br />
to buyers<br />
• Auction Invite<br />
flyers distributed<br />
• Weekly report<br />
prepared<br />
• Vendor/s - Agent<br />
meeting<br />
• All buyers<br />
intensively<br />
followed up<br />
• Evening Open<br />
for Inspection<br />
• Buyers<br />
contacted, all<br />
offers submitted to<br />
Vendor/s<br />
• Final Vendor/s<br />
meeting<br />
• Weekend Open<br />
for Inspection<br />
AUCTION
10<br />
Personalised<br />
Marketing<br />
Campaign<br />
We offer a range of marketing options so let us<br />
help tailor a package that best suits you.<br />
Property Marketing<br />
• Photography Day package, inclusive of 5 images<br />
• On-site professional copywriting<br />
• Full colour floorplans (detailed floorplans with room dimension)<br />
• 6 x 4 full colour photo sign boards<br />
• 100 x 4 page square brochures + 200 x DL cards<br />
$198<br />
$187<br />
$132<br />
$270<br />
$205<br />
Online Marketing<br />
• Realestate.com.au 30 day listing (includes highlight upgrade and e-brochure)<br />
• Domain.com.au 60 day listing (includes priority placement and e-brochure)<br />
• Realestateview.com.au<br />
• Raywhite.com<br />
• Raywhiteportphillip.com,au<br />
• Homehound. com.au<br />
• Juwai.com (Chinese property portal)<br />
$1350<br />
$750<br />
Free<br />
Free<br />
Free<br />
Free<br />
Free<br />
Administration Fees<br />
• For office marketing/advertising subscriptions and time taken to produce artwork,<br />
booking and ongoing monitoring of all the above marketing.<br />
$295<br />
Total Marketing Investment $3387
11<br />
Optional Package<br />
Upgrades<br />
Choose from a selection of optional upgrades to<br />
compliment your marketing campaign.<br />
• Auctioneer’s Fee<br />
$385<br />
• Upgrade to Premiere placement on realestate.com.au for 45 days<br />
• Upgrade to Premium placement on domain.com.au for 45 days<br />
• Add on Video Tour (90 seconds)<br />
• Upgrade to 8x6 photo sign board<br />
• Upgrade to Standard Dusk Photography with 8 images<br />
• Upgrade to Super Prestige Dusk Photography with 10 images<br />
• Upgrade to 100 A4 booklet 4 page full colour gloss brochures + 1500 DL<br />
• 3 week Leader Newspaper package 1/2 page then 2x 1/4 advert<br />
(price includes upgrade to administration fee for press booking + loading)<br />
• Weekly Review 3 week package, 1/2 page & 2 x 1/4 page incl. loading<br />
• The Age 3 week package, 1 x T22 & 2 x T21’s incl. loading<br />
$3,300<br />
$2,000<br />
$385<br />
$110<br />
$270<br />
$457<br />
$425<br />
$1,836<br />
$2,887<br />
$2,742<br />
Subtotal of Upgrades $<br />
Grand Total $<br />
Vendor/s signature: _______________________________________<br />
Date: _______ / _______ / _______<br />
Authorised signature: ______________________________________<br />
Date: _______ / _______ / _______<br />
The Vendor acknowledges the expenditure of these monies in accordance with the terms and conditions of the Sale Authority. Due to advertising lead<br />
times, should any part of this schedule require cancellation a minimum of ten (10) days notice is required.
12<br />
Property<br />
Photography<br />
Our professional photographers will help capture<br />
your home looking its finest.
Contact<br />
Contact<br />
Ma t White<br />
Lesley Piane la<br />
Auction<br />
Disclaimer: Every precaution has b en taken to establish a curacy of the above information but does not constitute any representation by the vendor or agent.<br />
13<br />
Printforce:<br />
Brochures<br />
Beautifully printed brochures help promote your<br />
property, ensuring we attract maximum buyer<br />
enquiry and interest.<br />
Printforce.com.au<br />
Study Room<br />
Currently used as an artist<br />
studio by the present<br />
owners this wonderfully<br />
versatile space can be<br />
used as an office, rumpus,<br />
guest bedroom, separate<br />
entertaining area or simply<br />
additional storage.<br />
Renaissance Flair with Duel Occupancy<br />
This wonderfu ly versatile and equa ly impressive home is courtyard showcased by a beautifu ly manicured garden Auction<br />
ideally positioned within seconds walk of the Tennyson that create a tranquil and peaceful outdoor living<br />
Saturday 27th Of May 12:00PM<br />
Street shopping vi lage as we l as a l of the lifestyle<br />
environment. Adjoining the rear courtyard you wi l<br />
On Site<br />
attractions that contribute the vibrancy of Elwood.<br />
discover an external addition that complements the<br />
Positioned on a large 467sqm a lotment comprising of an original home and comprises of a ground floor private art<br />
View<br />
Contact agent to arrange<br />
immaculately presented three-bedroom home including a studio or home office. Additiona ly, upstairs, a one<br />
inspection<br />
study, en-suite as well as recently renovated kitchen and bedroom independent living unit with its own separate<br />
bathroom. The living area is flooded with natural light that private entry as we l as high vaulted ceilings with views<br />
is accentuated by the parquetry floorboards, as we l as floor over the surrounding rooftops and treetops.<br />
Matt White<br />
0428 722 769<br />
mwhite@raywhite.com<br />
Lesley Pianella<br />
0425 770 217<br />
lesley.piane la@raywhite.com<br />
Alejandro Torres<br />
0435 266 132<br />
alejandro.torres@raywhite.com<br />
93 Tennyson Street Elwood 4 A 3 B 3 C 1 D
14<br />
Printforce:<br />
Flyers<br />
Eye-catching flyers are posted to residents in<br />
suburbs surroung your property, presenting your<br />
property in the best possible way.<br />
6B Cole Street<br />
Brighton<br />
6B Cole Street<br />
Brighton<br />
6B Cole Street<br />
Brighton<br />
Here Today.<br />
(And gone<br />
tomorrow).<br />
This impressive property is sure to draw<br />
plenty of attention, and we wanted<br />
you to be the first to know it's on the<br />
market and to give you (and your<br />
acquaintances) the first opportunity to<br />
make it your new home.<br />
Here Today.<br />
(And gone<br />
tomorrow).<br />
Inspections can be arraned via<br />
private appointment. We'd love to<br />
hear from you.<br />
This impressive property is sure to draw<br />
plenty of attention, and we wanted<br />
you to be the first to know it's on the<br />
market and to give you (and your<br />
acquaintances) the first opportunity to<br />
make it your new home.<br />
raywhiteportphillip.com.au<br />
Here Today.<br />
(And gone<br />
tomorrow).<br />
Inspections can be arraned via<br />
private appointment. We'd love to<br />
hear from you.<br />
This impressive property is sure to draw<br />
plenty of attention, and we wanted<br />
you to be the first to know it's on the<br />
market and to give you (and your<br />
acquaintances) the first opportunity to<br />
make it your new home.<br />
raywhiteportphillip.com.au<br />
Inspections can be arraned via<br />
private appointment. We'd love to<br />
hear from you.<br />
raywhiteportphillip.com.au<br />
Auction<br />
Sat 9th Dec at 11:00am<br />
View<br />
By appointment<br />
Auction<br />
Sat 9th Dec at 11:00am<br />
James Starke<br />
0468 934 698<br />
james.starke@raywhite.com<br />
View<br />
By appointment<br />
Matt White<br />
0428 722 769<br />
matt.white@raywhite.com<br />
James Starke<br />
0468 934 698<br />
james.starke@raywhite.com<br />
Auction<br />
raywhiteportphillip.com.au<br />
Matt White<br />
0428 722 769<br />
matt.white@raywhite.com<br />
Sat 9th Dec at 11:00am<br />
View<br />
By appointment<br />
raywhiteportphillip.com.au<br />
James Starke<br />
0468 934 698<br />
james.starke@raywhite.com<br />
Matt White<br />
0428 722 769<br />
matt.white@raywhite.com<br />
raywhiteportphillip.com.au
15<br />
Floorplans and<br />
Copy Writing<br />
Our detailed floorplans allow potential buyers to<br />
visualise the layout and scale of your property.<br />
Each floorplan is tailored to your home.<br />
Our copy writing team has extensive real estate experience<br />
and will help attract buyer interest with carefully crafted<br />
descriptions of your property and surrounding suburbs.
16<br />
Newspaper<br />
Advertising<br />
Ray White Port Phillip have strong relationships<br />
with key media outlets, working to achieve<br />
competitive advertising rates.<br />
Publication Code / Size Price<br />
• T21 (2 modules high x 1 module wide) $764.50<br />
• T22 (2 modules high x 2 modules wide) $1,213.30<br />
• T42 (4 modules high x 2 modules wide) $2,140.60<br />
• Quarter Page $770.00<br />
• Half Page $1,213.30<br />
• Full Page $1,980.00<br />
• Double Page $3,630.00<br />
• Quarter Page $412.50<br />
• Half Page $764.50<br />
• Full Page $1,419.00
17<br />
Online<br />
Marketing<br />
Ray White Port Phillip offers a range of online<br />
advertising options to best advertise the sale of<br />
your property.<br />
Choose from a range of placement options.<br />
'Priority Placement' on realestate.com.au and 'Premium Placement'<br />
on domain.com.au means that your property is placed in the very top<br />
section of the search results. This helps ensure that buyers see your<br />
property first.<br />
Premiere Listing Page<br />
Premiere Listing Page<br />
Highlight Listing Search Results<br />
Feature Listing Search Results
18<br />
Campaign<br />
Juwai.com<br />
We work with foreign partners to ensure your<br />
property is expertly advertised across several<br />
markets.
19<br />
Our Service<br />
Guarantee<br />
In consideration of the trust you have shown<br />
towards our office, we feel you deserve the best<br />
possible service in the sale of your property.<br />
Working With You<br />
We consider it part of our job to work with you to make the sale process<br />
as stress free as possible; acting as problem solvers should any<br />
unplanned issues arise. Our involvement and commitment will not cease<br />
upon the signing of the contact but will continue well beyond settlement.<br />
Not only the listing salesperson but the whole sales team will be working<br />
to get your more.<br />
Marketing<br />
We will design a program specific to you and your property to make sure<br />
we communicate all the benefits of your property to the widest possible<br />
audience.<br />
Keeping in Touch<br />
We are with you every step of the way. We will provide informative written<br />
reports regularly during the term of the agency to let you know what<br />
marketing has been undertaken, buyer enquiry, inspection numbers and<br />
most importantly a summary of genuine buyer interest.<br />
Written Offers<br />
In order to get you more, once a written offer has been obtained we will<br />
contact all other interested parties giving them the opportunity to make<br />
an offer. This ‘multiple offer’ situation creates incentive for purchasers to<br />
go to their limit in order to secure their desired home.<br />
Integrity<br />
We will not tell purchasers that there is another written offer unless this is<br />
absolutely correct.<br />
Unconditional Contract<br />
To get an unconditional offer for you is our number one goal. In order to<br />
obtain this we will continue to market your property during the term of<br />
any conditional offer.<br />
Should we fail to perform in any of the above areas, we invite you to<br />
register any complaint in writing. If the complaint is not acted upon and<br />
rectified within five days of receiving your letter you have the option to<br />
cancel our agency agreement
20<br />
Giving Back to<br />
the Community<br />
Ray White proudly partners with a number of<br />
community organisations both at a strategic<br />
and grassroots level to bring about genuine and<br />
positive change.<br />
Here are some of the organisations that we support:
21<br />
Recommended<br />
Next Steps<br />
In consideration of the trust you have shown<br />
towards our office, we feel you deserve the best<br />
possible service in the sale of your property.<br />
In order for us to proceed to a sale, we would recommend the<br />
following procedure:<br />
• Finalise our appointment as exclusive agents for your home<br />
• Approve and sign the marketing plan and agency agreement<br />
• Contact your solicitor / conveyancer to prepare an agreement for sale<br />
Please allow us to demonstrate to your our capabilities in marketing,<br />
negotiating and selling your property. We understand how stressful the<br />
event can be, and are here to take that stress away. We will manage the<br />
entire event with diligence, care and understanding of your needs.<br />
Thank you again for the opportunity to provide our<br />
recommendations to you.
22