9 months ago



GCSE Options Paper 2: Influences of marketing and finance on business activity What is assessed? • Business in the real world • Influences on business • Marketing • Finance How is it assessed? • Written exam: 1 hour 45 minutes • 90 marks • 50% of GCSE Subject content Business in the real world · The purpose and nature of businesses · Business Ownership · Stakeholders · Business location · Business planning · Expanding a business Business operations · Production processes · The role of procurement · The concept of quality · Good customer services Marketing · Identifying and understanding customers · Segmentation · The purpose and methods of market research · The marketing mix Influences on business · Technology · Ethical and environmental considerations · The economic climate · Globalisation · Legislation · Competitive environment Human resources · Organisational structures · Recruitment and selection of employees · Motivating employees · Training Finance · Sources of finance · Cash flow · Financial terms and calculations · Analysing the financial performance of a business Choosing Business may open up a whole new world of education and career possibilities that you did not even know existed. It will be exciting, current and will inspire you about your future. 16

17 GCSE Options

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