Bid Book - Women's EHF Euro 2022

mrjcgoodwin

STRATEGIES AND IDEAS

The vision, as presented in the Spectators Management and National and International Promotion concept, is to

bring the biggest Women’s handball event in Europe closer to what biggest Men’s events represent. Enhancing

the brand and the image of the women’s handball and improving all its products is a long-term mission and it

never ends, but a professionally made strategic plan provides a useful focus and gathers talent and resources

that energize and move the organization toward its mission goals.

PROVISIONAL STRATEGIC FRAMEWORK FOR THE

WOMEN’S EHF EURO 2022

OPERATIONAL EXCELLENCE

• Organization chart

• Team of professionals for each organizational segment

PRODUCT DEVELOPMENT AND INCREASING

VALUE THROUGH MARKETING AND

PROMOTION

• Define the product

• Long-term marketing plan with short-term goals

• Focus the target group

• Strong media and social media presence

• Wide support base

SPREADING KNOWLEDGE, EDUCATION AND

GROWTH

• Timeline of events

• Event map – across Europe

• Experienced lecturers, role-model figures

• Benefits to the broader society

42 Women’s EHF Euro 2022 Bid Brochure

Women’s EHF Euro 2022 Bid Brochure

43

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