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The Spark Magazine (Jan 2018)

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JAN<br />

<strong>2018</strong><br />

YOUTH EMPOWERMENT MAGAZINE<br />

THE GREEN<br />

LANTERN<br />

ROTIMI WILLIAMS<br />

Building A Formidable<br />

Agro-Conglomerate<br />

Chatbots and<br />

<strong>The</strong> Art of<br />

Conversation<br />

15 Organisations<br />

Investing In Nigerian<br />

Agro-Businesses<br />

FREE WITH BUSINESS DAY LAST FRIDAY OF THE MONTH<br />

==<br />

Inside - N0.2 Million For You


www.thesparkng.com<br />

<strong>The</strong> <strong>Spark</strong> | Ignite/Connect/Achieve<br />

L<br />

and. Lots of land. That’s what you see as you travel from one state to<br />

the next, in between towns and villages of different ethnic groups. It’s<br />

everywhere, in different shapes and sizes, but unified by one colour.<br />

Sticking your head out the window of a moving vehicle is not usually<br />

advisable, but regardless, you can still spot the tall trees, the big ones, the<br />

hideous ones, and those that look like masquerades.<br />

Some of these habitations are still yet untamed, home to wild life, yet hold<br />

some of the hidden secrets to poverty alleviation, remedies to lifethreatening<br />

illnesses, and are a source of livelihood to the unemployed.<br />

For those discovered, they have been abused, cut down, tread upon, and<br />

underutilized in a way that only benefits the manipulators who hold the<br />

chainsaw and determine what lives and what dies.<br />

Regardless of this, these trees still retain their evergreen colour signifying<br />

growth, life and hope. Some may be cut down, but more will spring up<br />

to stand for what they know is right. After all, the land is fertile. <strong>The</strong> land<br />

is green.<br />

From the Editor<br />

Green Is <strong>The</strong> New GREEN<br />

chose to feature the story of Rotimi Williams, an industry leader in the<br />

Agricultural sector to inspire and educate anyone looking to make great<br />

feats in the industry.<br />

In planning this first edition of <strong>The</strong> <strong>Spark</strong> <strong>Magazine</strong>, the crew had to<br />

accept an ugly truth - not every youth has what it takes to lead the nation.<br />

We spent hours expressing personal opinions and arguing about the fact<br />

that if not for the good meal of noodles and fried plantain which we had<br />

afterwards, you won’t be reading this letter today.<br />

<strong>The</strong> truth is some will be cut down, tread upon and manipulated. But more<br />

will rise and continue making a difference in their own little way. To make<br />

this happen, the best we can do is contribute our quota by providing the<br />

guidance and information we all need.<br />

<strong>Jan</strong>uary is a great time to set things in motion. With the many resolutions<br />

and goals you may have set for this year, let this edition guide you in<br />

implementation. It is also an opportunity to explore new frontiers and<br />

learn from different industry leaders who have presented their practical<br />

knowledge to us in ink.<br />

This is the case of the Nigerian Youth - a large percentage still underutilized<br />

and yet oblivious to the innate abilities they have to solve the problems<br />

that plague the nation.<br />

Without proper guidance and exposure to the right information, many<br />

will still take on different hideous forms scaring away the very people<br />

they are to help.<br />

Regardless of the looming problems we see, the nation has seen an<br />

emergence of a new breed of people who have decided to continue<br />

leveraging what has always been there - land. But this time using it as a<br />

source of sustainability and growth.<br />

Agriculture as we know it, is the first form of employment known to man.<br />

And if after millions of years, it hasn’t gone out of fashion, then it only<br />

makes sense to leverage it and bring about the change we seek, creating<br />

massive wealth in the process. Green is the new GREEN. That’s why we<br />

This magazine presents you with different avenues to achieve the success<br />

you seek. With <strong>The</strong> <strong>Spark</strong> Freestyle, creatives have the opportunity to<br />

freely express their heart and share their art. <strong>The</strong> <strong>Spark</strong> Connect gives<br />

young entrepreneurs the leverage they need to grow, through access to<br />

practical empowerment. <strong>The</strong> platform also offers free business consulting,<br />

free legal and mental health counselling, free publicity and loads more.<br />

With this, including articles ranging from leveraging new emerging<br />

technology to serve customers better, to experiencing growth through<br />

partnerships, strategy, self-discovery and empowerment, you’ll find<br />

enough practical information within these pages to make <strong>2018</strong> your best<br />

year yet.<br />

And on a final note, in line with the theme of Agriculture for this month, in<br />

order to help you bring that agro-business dream of yours to reality,<br />

Rotimi Williams will be empowering you with 0.2 million Naira cash grant<br />

and all access to his wealthy bank of knowledge and experience.<br />

Publisher:<br />

CEO & Head of Business Development<br />

& Client Services<br />

Ikenna Onuorah<br />

COO & Head of Digital<br />

Akintunde Marinho<br />

Head of Business & Growth<br />

Oghenevwoke Ighure<br />

Editor<br />

Anthony Osae-Brown<br />

Creative Director<br />

Segun Adekoye<br />

Art director<br />

Kola Oshalusi<br />

Head of Advertising<br />

Linda Ochugbua<br />

Head of Strategy & Planning<br />

Bankole Jamgbadi<br />

Managing Editor<br />

Lanre Solarin<br />

Project Manager<br />

Lehlé Baldé<br />

Specialist Editor<br />

Michelle Edoreh<br />

Associate Editor<br />

Ayandola Ayanleke<br />

Design | illustration<br />

Sodeinde Oladapo<br />

Fashion Director<br />

RTFCOMPANY<br />

Make-up Artist<br />

Lillian Paul<br />

In-house Photographer<br />

James Otihi<br />

Lanre Solarin<br />

Managing Editor<br />

Contribute to <strong>The</strong> <strong>Spark</strong> <strong>Magazine</strong><br />

<strong>The</strong> <strong>Spark</strong> is the Youth Empowerment Arm of BusinessDay and<br />

needs passionate contributors. If you’d like to showcase the average<br />

Nigerian Youth doing something, anything positive, and provide<br />

practical, enriching information, email us at info@thesparkng.com.<br />

Address:<br />

<strong>The</strong> <strong>Spark</strong>: 21, Military Street, Off King George V Street, Lagos Island.<br />

BusinessDay Media Ltd: 6 Point Rd, Apapa, Lagos.<br />

Enquiries:<br />

+2348123183458, +2347030951270, +2348182799268<br />

Email: info@thesparkng.com Website: www.thesparkng.com<br />

Social media:<br />

@thesparkng<br />

@thesparkng<br />

1


<strong>The</strong> <strong>Spark</strong> | Ignite/Connect/Achieve<br />

www.thesparkng.com<br />

Contributors<br />

Kaizer, Cicero & Co<br />

is a private company that provides<br />

business advisory services,<br />

consulting services, financial<br />

advisory services, tax advisory<br />

services and related services to<br />

public and private clients spanning<br />

multiple industries, delivering the<br />

insights they need to address their<br />

most complex business challenges.<br />

Segun Adekoye<br />

is a writer of poems, short stories and<br />

feature stories. A digital marketing<br />

strategist, lifestyle and technology<br />

enthusiast, trained at the New York<br />

Film Academy, Harvard Business<br />

School and Kellogg School of<br />

Management. His write-ups have been<br />

featured on BBC UK, CP Africa, YNaija,<br />

360nobs, naijaPOSE and Nairobi-based<br />

technology journals.<br />

ZebraVillaWorks<br />

is a creative firm dedicated to<br />

building educative and<br />

engaging games such as board<br />

games, puzzles and teasers.<br />

Using advanced methods and<br />

gamification strategies, they<br />

provide a better way to educate<br />

users (learners and players).<br />

Akintunde Marinho<br />

is a seasoned entrepreneur with<br />

8years experience in diverse<br />

industries including finance,<br />

marketing and technology. His<br />

work experience spans over<br />

various sectors of the economy<br />

including finance, international<br />

trade and advertising. He is also a<br />

Member of the Chartered Institute<br />

of Marketing, London England.<br />

Akintunde Marinho is the founder<br />

and CEO of Utopia Media Limited.<br />

Emmanuel Tarfa<br />

has 10 Years Strategy Consulting<br />

Experience with strong inclination<br />

to: Strategic, Critical and Analytical<br />

Thinking, Problem Solving and<br />

Value Creation. He is currently<br />

a Partner at Enzo Krypton &<br />

Company, a Strategy Consulting<br />

Firm based in Lagos Nigeria. He<br />

is Passionate about young people<br />

and job creation and has worked<br />

on some proprietary solutions<br />

that could be explored to create<br />

millions of jobs.<br />

Olayiwola Obayan<br />

studied Law at Obafemi Awolowo<br />

University. He practiced law privately<br />

before joining the employ of the<br />

Federal Ministry of Justice. In quest<br />

for higher education, he further<br />

proceeded to obtain his Masters<br />

degree in international trade and<br />

investment law at the University<br />

of Pretoria South Africa. In 2016<br />

he became a UNESCO fellow upon<br />

completion of a one year UNESCO<br />

fellowship program. He presently<br />

practices law, facilitates foreign<br />

investment and writes.<br />

Dr. Anne Mbonu MBBS<br />

MSc International Health Management<br />

(distinction) is an accomplished<br />

health care professional with almost<br />

20 years of clinical and management<br />

experience within the health sector.<br />

She honed her skills in the medical<br />

specialty of Psychiatry, and completed<br />

her Master’s degree in International<br />

Health Management with distinction at<br />

the Imperial College Business School,<br />

London. She is very passionate about<br />

improving health and well being in the<br />

community, and is registered with the<br />

Nigerian Medical and Dental Council<br />

as well as the U.K General Medical<br />

Council.<br />

Deji Adeniyi<br />

holds a post-graduate and<br />

undergraduate degrees in<br />

Corporate Governance & Estate<br />

Management from the Leeds<br />

Business School, UK and the<br />

University of Lagos respectively. He<br />

has almost 2 decades experience<br />

working for the Financial Services<br />

Industry in Nigeria. He is currently<br />

the Managing Director at OA<br />

Capital Partners Limited, a Strategy<br />

and Governance Consulting Firm in<br />

Lagos, Nigeria.<br />

Techpoint<br />

is a digital media platform<br />

dedicated to chronicling the impact<br />

of technology on the African<br />

narrative. It is a team made up<br />

of passionate individuals who<br />

are storytellers by nature, going<br />

where the rubber meets the road in<br />

local technology and starting real<br />

conversations about the startup<br />

ecosystem and how technology<br />

impacts the lives of real people and<br />

businesses.<br />

Damilola Oyewusi<br />

is a Content and Digital Marketing Strategist working in the Social<br />

Innovation sector. She uses the power of strategic content and the<br />

dynamic nature of marketing communications to influence and<br />

amplify life-changing innovative solutions to social problems.<br />

Kola Oshalusi<br />

is a Creative photographer with over 10 years of photography<br />

experience, the Founder and lead photographer at Insigna media, a<br />

photography company and is a graduate of Computer science from<br />

the Lagos state University. He has worked on photography projects<br />

within and outside Nigeria and Africa, with his work featured in<br />

various print and online publications around the world, including<br />

but not limited to Forbes, Elle, Conde Naste, Vogue, IHT, NYT,<br />

Bellanaija, Guardian, TW, Genevieve and more.<br />

Copyright © <strong>2018</strong> Ice-One. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or be transmitted in any form or by any means,<br />

electronic or mechanical, without prior permission of Ice-One.<br />

We do not endorse any products or services mentioned in any of the articles and are not responsible for the outcome of using such products or services.<br />

2<br />

@thesparkng


www.thesparkng.com<br />

<strong>The</strong> <strong>Spark</strong> | Ignite/Connect/Achieve<br />

4<br />

success<br />

6<br />

Content<br />

BOTTOM LINE<br />

Why Strategic Partnerships Are<br />

Important for Start-ups<br />

WIREDIN<br />

1. Chatbots and <strong>The</strong> Art of Conversation<br />

2. Mobile Apps Millennial Entrepreneurs<br />

Are Using To Get Ahead<br />

8<br />

9 10<br />

12<br />

FASTFORWARD<br />

PRO BONO<br />

FREESTYLE<br />

THE SPARK EFFECT<br />

Fantasies of A Techie Bachelor<br />

Contract and Six Elements<br />

Exploring Artistic Realities<br />

1. <strong>The</strong> “Green Lantern”: Rotimi Williams,<br />

Building A Formidable Agro-<br />

Conglomerate<br />

2. <strong>The</strong> <strong>Spark</strong> Connect: Uzoamaka Aniunoh<br />

Meets Emem Isong<br />

17 20 24 27<br />

VITAL SIGNS<br />

On Mental Health In <strong>The</strong> Workplace<br />

FEATURES<br />

1. 15 Organisations Investing in<br />

Nigerian Agro-Businesses<br />

2. Social Entrepreneurship and<br />

Sustainable Development<br />

START UP<br />

1. Your Career In <strong>2018</strong><br />

2. 5 Work Habits For <strong>2018</strong><br />

TODAY AT...<br />

Onetech Store<br />

28 30 32<br />

33<br />

INTUNE WITH... BRANDSPARK ENGAGE<br />

Akintunde Marinho on the Wines<br />

and Winelands of South Africa<br />

Paylater vs Branch 1. <strong>The</strong> Chef<br />

2. Alpha-Beta<br />

WHAT NEXT?<br />

@thesparkng<br />

3


<strong>The</strong> <strong>Spark</strong> | Ignite/Connect/Achieve<br />

www.thesparkng.com<br />

Bottom Line<br />

Why Strategic Partnerships Are<br />

Important for Start-ups<br />

Over the years, successful start-ups have taken advantage of opportunities to overcome challenges that may arise<br />

on various operational fronts through the benefits of strategic partnerships.<br />

- By Kaizer, Cicero & Co.<br />

Starting up a new business venture is oftentimes a thrilling<br />

and exciting thought. <strong>The</strong> to-be entrepreneur is full of<br />

energy and eager expectation about a vision he or she is set<br />

to birth into reality. However, it is far easier to conceptualize the<br />

achievement of this great vision, than it is to successfully meet<br />

all the demands it poses and scale through the numerous hitches<br />

a new business might encounter on its way to lasting success.<br />

In actual sense, running and sustaining a successful business<br />

venture in today’s global marketplace is far from a walk in the<br />

park. According to Forbes Entrepreneurs, 90% of start-ups in<br />

the US will eventually fold up. <strong>The</strong> United Nations Industrial<br />

Development Organisation’s Investment and Technology<br />

Promotion Office (UNIDO ITPO) puts the figure at 80% for<br />

Nigeria.<br />

For the entrepreneur in this unfortunate position, the dream and<br />

hopes of leading a lasting legacy by means of a successful<br />

business venture quickly crumbles, and are likely to remain<br />

abandoned until the next promising idea or opportunity to try<br />

again.<br />

Sometimes, start-ups may sail through the first and even second<br />

years of existence only to find that the demands of maintaining<br />

profitability in a fluid market or highly volatile economy are just<br />

not able to see the business through its third, fourth or fifth year.<br />

A publication by the US Small Business Administration said that<br />

only 20% of start-ups will go past five years. <strong>The</strong> numbers are<br />

also similar in Nigeria. A study by Stanbic Bank in 2013 showed<br />

that 80% of SMEs (including Techpreneurs) in Nigeria fail within<br />

the first five years.<br />

<strong>The</strong>re are several reasons a business might fail in any given<br />

sector, economy, place or time. In the global south and in<br />

countries such as Nigeria, some of the most common reasons<br />

can be traced to lack of adequate funding and access to working<br />

capital, poor planning, mismanagement of funds, economic and<br />

political instability, epileptic power supply (common in Nigeria),<br />

issue of double taxation, unfavourable government policies,<br />

other operational issues etc.<br />

It may also take years for new businesses to build a strong<br />

enough customer base, gain stakeholder confidence and build<br />

brands capable of competing favourably in the marketplace.<br />

However, a key but commonly overlooked factor capable of<br />

sustaining a start-up through turbulent early years is its<br />

engagement in strategic partnerships.<br />

Through these strategic partnerships, start-ups team up with<br />

larger or same sized organisations who share common goals,<br />

have similar target markets, or whose operations complement<br />

the business’ objectives. Strategic partnerships with larger<br />

and well-established businesses, market influencers, industry<br />

associations and other stakeholders can go a long way to help<br />

sustain the growth attained in the early years of a business.<br />

Uber, for example, scaled through the difficult early years by<br />

engaging in strategic partnerships with companies like<br />

Toyota, Starwood Hotels, Yellow Pages, Google, etc. Strategic<br />

partnerships are all about synchronizing services to meet the<br />

needs of a shared target market.<br />

A pharmaceutical company once faced a dilemma; the business<br />

experienced a sales distribution challenge that hindered the<br />

company from getting lifesaving medicines across to remote<br />

villages in Zambia plagued with diarrhoea. <strong>The</strong> company came<br />

up with an ingenious solution - they thought of the only product<br />

that would most likely be found anywhere in the world - Coca-<br />

Cola (thanks to its robust network of suppliers).<br />

<strong>The</strong> pharmaceutical company stacked Oral Hydration Solutions<br />

in crates of Coca-Cola through which they were able to get the<br />

required drugs to the villages.<br />

Sometimes, strategic partnerships, even with potential competitors,<br />

can help a start-up discover how to differentiate its products or<br />

service offerings through specializations that other companies<br />

in the same industry may lack. In the early years of a start-up<br />

business, strategic partnerships can go a long way in helping<br />

scale through hurdles, increase their bottom line and minimise<br />

risks.<br />

Strategic partnerships can help level the playing ground for<br />

small start-ups and give them the competitive edge to compete<br />

with larger organizations. Strategic partnerships can help<br />

start-ups share marketing, product development, sales and<br />

distribution and other functions. Small businesses can also enter<br />

strategic partnerships with suppliers, banks, vendors etc. to<br />

make product and service delivery more efficient.<br />

4<br />

@thesparkng


www.thesparkng.com<br />

<strong>The</strong> <strong>Spark</strong> | Ignite/Connect/Achieve<br />

Here are some basic factors to consider<br />

when selecting strategic partners:<br />

a. It is important to note that partnerships are not always easy<br />

and that sometimes they do not work out. Nonetheless,<br />

it is important to address three important issues namely:<br />

Leverage, Scalability and Incremental Revenue to both<br />

entities.<br />

b. A potential partner should have a market presence<br />

beneficial to your start-up. <strong>The</strong>y must also possess a<br />

product or service that you can leverage from.<br />

c. Lastly, the resulting product or service should be capable of<br />

being offered to customers repeatedly across a sales<br />

process, thereby creating an opportunity to increase<br />

revenue.<br />

bring some innovation to the product or service that they<br />

render. This kind of strategic partnership can help you<br />

reduce direct marketing costs and it can also help you gain<br />

credibility and visibility in the market.<br />

f. <strong>The</strong>re should be a defined mutual vision for success for the<br />

parties involved in the partnership and how all parties<br />

involved can leverage the other’s strengths and competence.<br />

g. Never go into any partnership without having a contractual<br />

agreement or documentation that details the responsibilities,<br />

the risks, rewards, rules of engagement and other<br />

components that may affect the partnership as it rolls out.<br />

h. Regular communication at the executive level and open<br />

disclosure of issues as they arise in the partnership are very<br />

important to both parties. Customers need to be confident<br />

that both parties are committed to the partnership.<br />

Other factors to consider include:<br />

d. Technical Prerequisites: If your product or service is one<br />

that when sold or delivered may lead to the use or<br />

implementation of another product or service, you may<br />

want to consider getting into a strategic partnership with<br />

the company that produces the other product or renders<br />

the other service.<br />

e. Does your company have a solution that might help a larger<br />

corporation differentiate its product or service? You may<br />

want to partner with the larger corporation. Remember<br />

that the larger a firm is the slower it is for the firm to<br />

apply innovation and change. You may want to enter into<br />

a strategic partnership with that larger firm to help them<br />

80% of SMEs (including<br />

Techpreneurs) in Nigeria fail<br />

“within the first five years.<br />

Successful SMEs<br />

20%<br />

“<br />

Failed SMEs<br />

80%<br />

success<br />

Source: 2013 study by Stanbic Bank<br />

When seeking strategic partnerships, especially with bigger<br />

organisations remember to focus on the value that you bring to<br />

the partnership if it happens. Also, remember that what may be<br />

of great value for you as a start-up might not necessarily be of<br />

that much value or essence to a bigger organisation.<br />

For instance, a company like Dangote cement will not be<br />

motivated by a partnership that will generate additional<br />

NGN100M of revenue in a year even though that might be so<br />

much more than your company will generate yearly. However,<br />

a strategic partnership that will help Dangote cement increase<br />

efficiency in service delivery or distribution over a certain period<br />

of time may provide more motivation for the company.<br />

In summary, before embarking on that meeting to introduce<br />

your company and present your value proposition, remember to<br />

pin down those metrics that your potential partner cares about.<br />

@thesparkng<br />

5


<strong>The</strong> <strong>Spark</strong> | Ignite/Connect/Achieve<br />

www.thesparkng.com<br />

Wired In<br />

Chatbots and <strong>The</strong> Art of Conversation<br />

Making it easier for customers to buy is the way forward for any business and is a sure catalyst for growth.<br />

Chatbots are the new customer support reps, and businesses are already leveraging this new trend.<br />

- By Techpoint<br />

<strong>The</strong> advent of social media, and the app store after it, brought<br />

about a global revolution in business. Beyond reshaping the<br />

way businesses approach sales, marketing and customer<br />

However, as the app and social media space become more saturated,<br />

people are beginning to grow tired of them. Consequently, the bulk<br />

of online social activity is moving from public spaces (like Facebook<br />

and Twitter) to private groups (like WhatsApp).<br />

Of the average 4 to 6 apps that smartphone users interact with on a<br />

daily basis, at least one is a messaging app. Over 70% of WhatsApp<br />

users interact with the app every day, the average (Facebook)<br />

Messenger user spends an accumulated 50 minutes a day in the app<br />

and WeChat alone captures over 30% of China’s mobile app usage.<br />

In response to these usage trends, proactive businesses are gradually<br />

repositioning themselves where consumers spend most of their<br />

“<br />

Of the average 4 to 6<br />

apps that smartphone<br />

users interact with on a<br />

daily basis, at least one<br />

is a messaging app.<br />

“<br />

Here in Nigeria, a couple of small and medium scale businesses are<br />

beginning to embrace this global trend. Lara.ng is a Lagos-based<br />

startup that utilises chatbot technology to assist city commuters in a<br />

conversational manner. Using simple phrases like “I’m going to Ikeja<br />

from Yaba”, users can interact with “Lara” the chatbot, in just the<br />

same way they would a friend, and get detailed bus directions and<br />

fare estimates.<br />

Leveraging on the Facebook Messenger platform, Kudi.ai employs a<br />

similar approach to make the process of online bill payments so<br />

simple that even your grandmother can do it. Eat.Drink.Lagos, a<br />

popular restaurant review online platform, also has a chatbot that<br />

Jumia, one of Nigeria’s biggest ecommerce platforms also recently<br />

launched Jumia Bot on (Facebook) Messenger in a bid to improve<br />

the shopping experience. Rather than spending several minutes<br />

or hours navigating the website, shoppers can simply specify a<br />

particular item — including the brand, colour and other details —<br />

and the chatbot will present them with options.<br />

While chatbots are still a relatively nascent technology, there is no<br />

denying the potential they hold for businesses. Because they require<br />

time. This has given birth to the era of chatbots.<br />

Chatbots are computer programs that the user can “chat” with using<br />

your preferred messaging app. By simulating natural human<br />

conversation, over an interface that billions of people around the<br />

world are familiar with, chatbots are able to simplify user experience<br />

in a way that graphical user interfaces have never been able to. All<br />

that is required of the user is the ability to read and write.<br />

Some of the biggest global brands and companies such as National<br />

Geographic, MasterCard and <strong>The</strong> Wall Street Journal, to mention a<br />

few, are already utilising chatbots to engage with consumers on a<br />

more personal and direct level.<br />

amounts of information faster than humans and thus provide<br />

the customer journey towards an intended outcome (sales, daily<br />

habits, etc.). <strong>The</strong> opportunities are boundless.<br />

<strong>The</strong> good news is that even for the smallest of businesses, the barrier<br />

to entry is relatively low. Many popular messaging platforms like<br />

Skype, Slack and (Facebook) Messenger have integrated chatbot<br />

functionality that anyone can leverage on. <strong>The</strong>re are also thirdparty<br />

tools like Chatfuel and Motion AI that make it possible to build<br />

chatbots with very little or no programming experience.<br />

6<br />

@thesparkng


www.thesparkng.com<br />

<strong>The</strong> <strong>Spark</strong> | Ignite/Connect/Achieve<br />

Mobile Apps<br />

Millennial<br />

Entrepreneurs<br />

Are Using To Get<br />

Ahead<br />

Entrepreneurs play a vital role in market economies, and over<br />

the years, the presence of some mobile apps have surprisingly<br />

made them more productive than ever.<br />

- By Lanre Solarin and Michelle Edoreh<br />

In this digital age, things are pretty much easier for entrepreneurs. But as<br />

the saying goes, “with great power, comes great responsibility”. Millennial<br />

entrepreneurs have an obligation to use mobile apps if they want<br />

their company to remain competitive. That is why we asked six young<br />

entrepreneurs to share their go-to app of choice that boosts productivity<br />

for their business. Here’s what they had to say:<br />

“Every professional should use a calendar app. Being a<br />

Productivity Consultant, I understand that we need to treat<br />

time as more valuable than money. I like Google calendar<br />

because it helps me prioritize so I can easily make decisions on<br />

what tasks to do and when. I can also use it across my devices. So<br />

whatever events I create are saved on the cloud and I can access<br />

from a different phone on the go.”<br />

Olu Ogunlela, CEO Kairos Krunch<br />

“<strong>The</strong>re’s a saying in the culinary world which goes thus, ‘you<br />

eat with your eyes first’. Instagram has played a big role<br />

in growing my business clientele. <strong>The</strong> app even contains<br />

a preset that helps in editing food pictures for food bloggers.<br />

Using this app to edit my food pictures enhances the picture<br />

quality while posting it attracts traffic to my page and also leads<br />

to an increase in enquiries that have led to actual sales. At least 70<br />

percent of my jobs and references have come from Instagram.”<br />

Chef Zoey Blaq, Owner Zabambam Kitchen Catering Services<br />

“To keep up with my business targets for sales, it is important<br />

I churn out the very best content. I understand that images<br />

have the innate ability to communicate my brand message.<br />

This is why I use the Aviary photo editing app to create visual<br />

content for my business with each passing day. It increases<br />

credibility in my brand and also increases sales.”<br />

“Zoho social for business allows us at Socialite manage all<br />

our social media accounts for clients in one place. It also<br />

allows us to invite our clients to see how their social media<br />

presence is going thereby saving time in sending multiple<br />

reports from different social media platforms.”<br />

Debola Amokomowo, Kijani Organics<br />

Seyi Fakoya, Socialite<br />

“OneNote is a lifesaver for my business. It’s available on<br />

both mobile and web and really, synchronization is key. I love<br />

the fact that I don’t need internet for it. If I’m off the grid, I can<br />

create notes in the to-do checkbox style and once my internet<br />

connection is back, it synchronizes. As an entrepreneur, I just<br />

can’t do without this app. It’s super useful.”<br />

Daniel Adia, MyNaijaReviews<br />

“Every online business like mine needs great graphics and due<br />

to the fact that I was spending so much money on putting my<br />

startup together, it was almost impossible to afford a good<br />

graphic artist. Canva came to the rescue. With this app, I did<br />

not need a background in graphic design. <strong>The</strong> easy drag-anddrop<br />

features with a sea of free templates in the app have helped<br />

elevate my business to a whole new level.”<br />

Nkemdilim Odili, Yanga Baby<br />

@thesparkng<br />

7


FastForward<br />

Fantasies of A<br />

Techie Bachelor<br />

What’s the future of tech? How would life look like in the next 10 to 15 years<br />

if the new inventions we see today become everyday gadgets? Well, here’s<br />

an example.<br />

- By Segun Adekoye<br />

It’s 5:30am, yet your room takes on the gradual amber glow of<br />

a rising sun. As you approach the window, your venetian blinds<br />

feel your presence and part to reveal a deep-blue starry sky.<br />

You know it’s the crimson glow of your intelligent bulb that has<br />

simulated an artificial sunrise to help your body respond better<br />

to your morning alarm.<br />

“It’s not even 6am yet”. You fall back on the bed, crawling under<br />

your duvet. 15 minutes later, your Amazon Echo makes a whirring<br />

sound, followed by a 5:45am ding. You snooze, muttering<br />

to yourself how deserving you were of more sleep, because<br />

the Bank’s website you updated ate into your bedtime. You’re<br />

half-thinking about that, half asleep and then you feel a shortvibration<br />

on your wrist followed by a mild electrocution.<br />

“Damn you this wretched wrist-band!” you curse out, yanking off<br />

your Pavlok Shock wristband from your wrist, before throwing<br />

it into the waste bin. You get up, dragging yourself slowly to<br />

the waste bin to pick up your Pavlock because it has saved you<br />

several times from oversleeping.<br />

“Sisi” you mutter, looking over at your Amazon Echo. “Sisi, turn<br />

on the water heater. Thirty-five degrees”.<br />

As you approach the bathroom, Sisi switches on the light, turns<br />

off the Air-conditioning unit in your room and activates the<br />

bathtub speakers.<br />

‘So make I dey your body like skin tight<br />

Wey I go dey by your side’<br />

It’s 7:15am now and you rush out of the house. Your garage<br />

opens as you press hard on your car key, while your 2017 BMW<br />

750i drives itself outside the garage and unlocks the rear door<br />

for you. ‘999c Danmole’<br />

“Express or Beach road sir?”<br />

“Beach road, Romanus”, you respond to the car without looking<br />

up.<br />

Ping! You receive a notification from your doorknob, Sesame.<br />

“Hey! You forgot to lock the entrance door. Are you expecting<br />

someone or do I activate soft lock?”<br />

“Hard-lock Sesame. Thanks.”<br />

Your car makes an abrupt stop, avoiding a collision with a danfo<br />

bus that just veered into your lane without warning.<br />

“You dey mad abi? You dey drive this kain car wey no get driver?”<br />

<strong>The</strong> bus driver yells as he speeds past.<br />

<strong>The</strong>se types of cars cannot survive this city, people say. Your car<br />

is close to your office but has been indicating a left turn for some<br />

minutes, no one is willing to give you a chance. You pull out your<br />

phone, typing a message that pops out on your car’s rear glass.<br />

You had installed Ototok a few days ago to communicate with<br />

other motorists like yourself.<br />

‘Abeg, make I pass’, your Ototok’s led light flashes across the<br />

screen. Romanus, your self-driving car makes its way finally to<br />

your office car park.<br />

You’re so attached to your devices that you have given all of<br />

them unique names. Sisi handles the home affairs. Romanus<br />

takes care of you on the road, while Kike, your Google assistant<br />

handles your schedule at the office and quick errands such as<br />

meal orderings, soccer score updates and more.<br />

You settle down, googling ‘errand robots in China’. Your day<br />

begins.


www.thesparkng.com<br />

<strong>The</strong> <strong>Spark</strong> | Ignite/Connect/Achieve<br />

Pro Bono<br />

Contract and Six Elements<br />

Hardly does a day go by without individuals entering into one form of agreement or the other, either overtly or covertly.<br />

<strong>The</strong>se agreements can be in form of selling or leasing property, becoming an employee or independent contractor, settling<br />

disputes, and many more. In so many cases, individuals enter these agreements without considering the essential provisions<br />

necessary to create an enforceable contract. Please don’t be one of them.<br />

- By Olayiwola Obayan<br />

In order to avoid or at least minimize pitfalls, I will run<br />

you through some basic elements of a valid contract.<br />

Contracts May be Oral or Written<br />

A contract is basically an agreement between two or more<br />

parties who have the capacity to enter into a contract. It<br />

can be oral, but an oral contract (sometimes referred to<br />

as a verbal contract) may be difficult to enforce unless its<br />

terms can be proved or are admitted by the parties. It<br />

can also be a written contract that contains the essential<br />

provisions that reduce this risk (this is recommended).<br />

Consequent upon the above, below are the essential<br />

provisions of an enforceable contract that must be looked<br />

out for at every stage of a contractual obligation:<br />

Offer<br />

An offer is a mere expression of willingness by one party<br />

to contract on certain terms with another party with the<br />

understanding that the contract will become binding<br />

when accepted by the person to whom it is offered.<br />

It should be noted that an offer may be made in different<br />

ways, such as in a letter, an email, or even your behavior,<br />

so long as it conveys the basis on which the offering party<br />

is willing to contract. An offer should consist of:<br />

1. a statement of present intent by the offering party to<br />

enter into a contract<br />

2. a specific proposal that is certain in its terms<br />

3. a communication that identifies the person to whom<br />

the offer is made. If any of these elements are not<br />

present, an offer has not been made.<br />

Acceptance<br />

Upon an offer being made, acceptance, which is a final<br />

and unqualified expression of consent to the terms of an<br />

offer, should ordinarily follow. Needless to say that an<br />

offer may only be accepted by the person to whom it is<br />

made unless an agent is authorized to accept on behalf of<br />

that person. In addition, an acceptance must be made in<br />

the manner requested or authorized by the offering party.<br />

If the party to whom the offer is made changes the terms<br />

of the offer, he or she has rejected the initial offer and has<br />

made a counteroffer that may or may not be accepted by<br />

the other party.<br />

Competent Parties<br />

Parties to a contract must be competent to enter into a<br />

contract. In general, most individuals are deemed to have<br />

the capacity to contract unless the person is a minor,<br />

incompetent or insane, drunk or drugged when entering<br />

into the contract.<br />

Lawful Subject Matter<br />

In order for a contract to be enforceable, its subject matter<br />

cannot be prohibited by law or violate public policy. For<br />

example, a contract for the sale of illegal drugs is not<br />

enforceable, and a person cannot promise to transfer clear<br />

title to real estate if the property is encumbered by a lien<br />

or mortgage or basically under litigation.<br />

Mutuality of Obligation<br />

In order for there to be an enforceable contract, the parties<br />

must have a common intention or a meeting of minds on<br />

the terms of the contract. <strong>The</strong> parties must agree to the<br />

same thing, in the same sense, and at the same time. If<br />

one party to a contract has been fraudulently misled about<br />

the terms of the contract by the other party, the contract<br />

is voidable.<br />

Consideration<br />

Consideration is a very important element of an enforceable<br />

contract. Consideration may be money or a promise. In<br />

addition, consideration may consist of a restraint from<br />

suing on a claim that may be part of a legal dispute. <strong>The</strong>re<br />

are however varying views on whether consideration must<br />

be monetary; the main thing is that it must have value in<br />

the eyes of the law. Whatever consideration is provided<br />

under a contract, must be clearly agreed upon by both<br />

parties to the contract or it must be clearly implied by the<br />

terms of the contract.<br />

With this general overview of essential terms, consult a<br />

lawyer to make sure your next contract is legally<br />

enforceable and meets your original intentions.<br />

<strong>The</strong> information contained in this article is for informational<br />

purposes only and should not be construed as legal advice.<br />

Need legal advice? Send in your questions.<br />

See page 33.<br />

“<br />

If one party<br />

to a contract<br />

has been<br />

fraudulently<br />

misled about<br />

the terms of<br />

the contract<br />

by the other<br />

party, the<br />

contract is<br />

voidable.<br />

“<br />

@thesparkng<br />

9


<strong>The</strong> <strong>Spark</strong> | Ignite/Connect/Achieve<br />

www.thesparkng.com<br />

Freestyle<br />

Exploring Artistic Realities<br />

- By Kola Oshalusi and Lanre Solarin<br />

Graphite & Charcoal Art by Asim Eta Asim<br />

(Instagram:@asimeta)<br />

Colour and Light by Anakhuagbor Sule (Instagram:@i_am_nak)<br />

Water Colour Art by Uduehi Philip Esene (Instagram:@uduehi_e)<br />

Hyperrealism Art by Oluwaseyi Nurudeen<br />

Alabi (Instagram:@sheyi_pencilz)<br />

A<br />

picture is worth more than a thousand words. One work of<br />

art can give birth to a zillion interpretations, most times<br />

completely different from the creator’s point of view.<br />

And that’s okay, because like nature, there’s always something new<br />

to see, a new angle to discover and a new reality to escape to...<br />

temporarily of course.<br />

Artists are like gods, reaching deep within their souls to create<br />

pieces of a reality that already exist in their minds, to express<br />

thoughts they know are alien to basic human comprehension.<br />

When the final piece gets released, viewers, readers and those in<br />

between start to wonder what multiverse the artist came from.<br />

Hyperrealism Art by Arinze Stanley Egbe (Instagram:<br />

@HarinzeyArts)<br />

Water Colour Art by Uduehi Philip Esene (Instagram:@<br />

uduehi_e)<br />

With several art exhibitions around, it’s obvious Nigerians are<br />

beginning to appreciate the work these creatives put into what<br />

they do. And the good thing is more people are daring the status<br />

quo, doing what they have passion for - art.<br />

It’s easier now more than ever to gain exposure for your work and<br />

build a brand, thanks to new media. With tools like Instagram,<br />

Facebook and others, there’s no limit to what you can do and who<br />

you can reach. We’ve chosen to showcase some of such works<br />

here. Feel free to explore and give them as many interpretations<br />

as you deem fit.<br />

In our bid to project the young African expressing their heart and<br />

art, every month, selected creatives are given the opportunity<br />

to showcase their work at our monthly art exhibition event -<br />

FreestyleX. This creates an avenue for them to get connected to<br />

industry leaders who may find interest in their work.<br />

Submit your works to be selected for FreestyleX. For<br />

submissions, see page 33. To see more art works, you can visit<br />

the Freestyle category on our website.<br />

Landscape painting by Olubunmi Taiwo (Instagram:@olukorede_artistry)<br />

10<br />

@thesparkng


THE<br />

GREEN<br />

LANTERN<br />

Rotimi Williams,<br />

Building A Formidable<br />

Agro-Conglomerate<br />

- By Lanre Solarin<br />

“<strong>The</strong> Agricultural industry is a bittersweet<br />

one”, stated Rotimi Williams, the 36 year old<br />

happily married entrepreneur, as we sat in a<br />

Café on a cold Tuesday morning at a time when<br />

everyone was still enjoying the freshness of the<br />

new year in their homes and villages.<br />

Rotimi<br />

Williams<br />

Agriculture in Nigeria didn’t come into full<br />

swing until it became a necessity for income<br />

diversification. With the country still heavily<br />

focused on oil as a primary source of revenue,<br />

only a few people were willing to go the whole<br />

nine yards into this untapped sector.<br />

As a graduate of Economics from the University<br />

of Aberdeen, with two Master degrees, the<br />

second in Finance and Development studies,<br />

Rotimi landed a job with Euromoney <strong>Magazine</strong><br />

to cover the African Space.<br />

It was during his many trips that he discovered


that Agriculture was a common interest and so decided to get involved in<br />

the market on his arrival back to Nigeria.<br />

To Rotimi Williams, the owner of Kereksuk Farm which is the second largest<br />

commercial rice farm in Nigeria by land size, it’s no big deal being a<br />

rice farmer. “Agriculture is the most basic thing, but we’ve managed to<br />

complicate it beyond rocket science. <strong>The</strong> only reason people talk about me<br />

is because I do the most basic things that they haven’t done.”<br />

Regardless of the fact that he has a farm, Rotimi is more location<br />

independent than most people can imagine. As an entrepreneur, he has<br />

been able to diversify, creating three businesses, all providing solutions to<br />

the Agricultural sector.<br />

Although he has an office, Rotimi prefers to work from the Café or<br />

anywhere else, asides his house where his two children run the show. With<br />

his laptop, a drink and a couple of distractions to spark up his creativity,<br />

Rotimi can monitor his businesses, have meetings and make sound<br />

business decisions. For him, some distractions are good.<br />

With a rice farm which sits on 45,000 hectares of land, and a Big Data<br />

company that acquires real time prices of everyday goods you can find in<br />

the market, like tomato, onion, pepper, rice, etc. Rotimi has his work cut<br />

out for him. During planting season, Rotimi spends some time in Nasarawa<br />

for the land preparation and actual planting. At other times, he simply<br />

goes over to inspect.<br />

In order to make informed business decisions, and help provide needed<br />

data to help other players (both small and big) in the industry, Rotimi’s<br />

second company, Compare <strong>The</strong> Markets (CTM), has been studying the<br />

Agricultural market closely for up to three years now, constantly obtaining<br />

commodity price data from four main markets in Lagos - Ido, Oyingbo,<br />

Ketu and Mile 12 on a daily basis.<br />

<strong>The</strong> quantitative and qualitative data collected helps them understand the<br />

reason behind seasonal trends and market price fluctuations. In Rotimi’s<br />

opinion, this information alone helps smart farmers know when to plant in<br />

order to supply the market when the prices are high. It’ll also help policy<br />

makers and the government properly allocate resources efficiently.<br />

For example, he revealed that 75% of Pineapples are brought in from<br />

Cotonou into Lagos. If a city close to Lagos, like Ogun state, were<br />

producing these pineapples, it’ll automatically create jobs for people and<br />

generate extra income for the government, while cutting the outward flow<br />

of resources.<br />

Getting to this point of intentional research and making data-backed<br />

decisions didn’t come by chance. By steadily growing his rice farm for the<br />

past 5 years, Rotimi has come to realize that there’s nothing better than<br />

learning on the job. But getting started wasn’t easy.<br />

Growing an Agro-Business From Scratch<br />

Rotimi laughed, in response to the perception people have about him<br />

starting out on a large scale. “I didn’t start big. That’s the mistake people<br />

make. I did a lot of personal raising of funds and got rid of a few assets.<br />

I started first with a pilot scheme of 50 hectares, then went to 100, 200,<br />

and then 1000 hectares,” He stated. As a forward-thinking entrepreneur,<br />

Rotimi started out with an expansion plan on ground but with organic<br />

growth in mind. To him, starting big is an epic fail.<br />

<strong>The</strong> Government also created a program where they allowed people in rice<br />

production import rice at 30% while those not in rice production could<br />

import at 70%. After qualifying for the program, the 40% savings he made<br />

was reinvested back into the farm. This shortened the time he’d have<br />

otherwise used to grow his farm to what it is today. But it didn’t come easy<br />

as he had to compete with 24 other companies in the program.<br />

45,000 hectares of farmland is the expansion plan. He got the land ahead<br />

in order to start growing into it. But the actual planting is done on 1,000<br />

hectares, which is still a huge piece of land. In his breakdown, he stated<br />

that to plant on 1,000 hectares, you need a minimum of about 120 million<br />

Naira working capital every season (up to twice a year). It’ll also cost about<br />

100 million Naira to clear that land and that excludes purchasing your own<br />

equipment.<br />

Choosing Nasarawa as his farm location wasn’t planned. While working on<br />

a project in Nasarawa, raising funds for a business, he discovered that the<br />

location was also good for rice. Asides that fact, there was no issue with<br />

Boko Haram, the community was relatively stable with a good balance of<br />

Christians and Muslims, and being from the South, he was easily accepted.<br />

A lot of things just came together for him.<br />

But even though the team felt they had it all figured out, they never<br />

anticipated some setbacks. His growth strategy was simple: whenever he<br />

grows the expanse of farmland up to 1000 hectares, he’ll simply reinvest<br />

to expand again. But he never anticipated the flood.<br />

“When the flood came, it wiped out the entire capital. We didn’t have<br />

anything to use to expand. We literally had to start small again. This is<br />

really what Agriculture is about. It could be one season of fortune and 3<br />

or 4 bad seasons.”<br />

Facing Challenges<br />

Rotimi’s farm in Nasarawa is located just 50 metres away from the bank of<br />

the River Benue, and the only divider is a road. Whenever there’s a lot<br />

of rainfall, the Lagdo dam in Cameroon gets opened and one place the<br />

excess water moves to is his farm, taking with it his rice seeds and planting<br />

efforts. This was what wiped out his capital the first time the farm scaled<br />

up to 1000 hectares.<br />

Moving away from the water would cost more because then, they’d have<br />

to pump a lot more water. To address this issue, measures are being taken<br />

to develop another part of the farm to avoid future occurrences. But the<br />

flood was just one of several challenges.<br />

In 2016, just like every other farmer would do, they bought seeds, and did<br />

everything required during the planting season. However at harvest, not<br />

a grain of rice grew from most of the seeds. It became obvious that the<br />

seeds purchased were bad seeds. So a ton of money was lost, all as a result<br />

of poor quality control of seeds.<br />

“Driving from Abuja to my farm is about 5 hours. So every time I go to the<br />

farm, I have to leave by 3pm otherwise my life would be in danger,” Rotimi<br />

stated as he recalled the security challenges he faces with his farm. Due to<br />

the long distance, there are certain hot spots along the way and this has<br />

led to a couple of unwanted occurrences that could have claimed his life.<br />

As with many entrepreneurs, getting funding from banks posed as another<br />

issue. Small projects are less likely to get funds. For big projects, the<br />

reverse is the case but then, the interest rate kills you.<br />

“A lot of people are going into Agriculture without understanding this<br />

part,” Rotimi continued. “If you want to plant rice for example, the biggest<br />

part of your working capital is the purchase of fertilizer, seeds, herbicides<br />

and pesticides.”<br />

Unfortunately, these fertilizers, seeds and chemicals are imported,<br />

therefore their prices are at the mercy of Foreign Exchange rates which<br />

farmers aren’t in control of. If, after receiving your loan, the Naira gets<br />

devalued further, the cost price will eventually go up. While the obvious<br />

solution to this would be to raise the price of local rice, Rotimi pointed<br />

out that due to the price of the imported rice, the price of local rice would<br />

forcefully remain stable, thereby causing less revenue and profit for the<br />

farmers. This market fluctuation is one reason he has withheld making<br />

loan applications to banks. For him it’s a huge risk and he prefers to be<br />

patient.


<strong>The</strong> <strong>Spark</strong> | Ignite/Connect/Achieve<br />

www.thesparkng.com<br />

Getting talents was also another major challenge that kept Rotimi<br />

frustrated. Inasmuch as people say there’s unemployment, the truth is in<br />

the rural areas, not everybody is willing to work. And he went into the<br />

business with the mindset that they were going to use more of labour and<br />

less of machines in order to create employment. However, the cost became<br />

too much. <strong>The</strong> labourers became slow and inefficient. Generally, the work<br />

ethic was poor and there were issues of theft. However, accepting the help<br />

of a security guard to bring his female relatives to the farm changed the<br />

modus operandi.<br />

<strong>The</strong> Farm-Out-Of-Poverty Initiative<br />

“For me, it’s one of the things I’ve done that gives me the greatest joy,”<br />

Rotimi stated with a smile and sense of gratitude. “What we did was we<br />

took a group of people no one believed could do anything in Agriculture<br />

and proved that they were better than most people at it.”<br />

<strong>The</strong> Fulani women were perceived as being only good enough for selling<br />

milk on the road. But when they arrived on the farm, they grew to<br />

understand the crop they were planting and were ready to take on their<br />

own farms. However, none of it was planned.<br />

<strong>The</strong> community was quite structured. <strong>The</strong>y had a development board that<br />

could mobilize people. So getting hands wasn’t an issue and the Fulani<br />

men didn’t need training because most of them were already small scale<br />

farmers.<br />

During planting time, the men they employed accepted about 500 Naira<br />

per day. But at harvest time, being that they saw the urgency for Kereksuk<br />

Farm to harvest quickly, these men tripled their prices, including the time<br />

taken to clear the land. So if they were to clear in one day, they did it in<br />

three days, collecting thrice the amount per day. It became too expensive<br />

and at a point, Rotimi and his team had to leave Nasarawa to Niger state<br />

in search of labourers.<br />

On seeing the issue at hand, the Farm’s security guard offered to bring his<br />

sister, wife and others to do the work. <strong>The</strong> next day, 50 women showed<br />

up and they worked amazingly well. Rotimi requested for more and the<br />

numbers kept increasing.<br />

As a result, they created a program where the women were taught the<br />

planting cycles – from planting to harvest for both dry and wet seasons.<br />

A part of the land and resources were allocated to them to develop and<br />

afterwards, they could sell back to Kereksuk Farm.<br />

<strong>The</strong> initiative didn’t run fully in 2017 because of the need to put a few<br />

things into perspective. “I had to procrastinate on some things. So for<br />

me procrastination is fantastic. It’s a gift, so I procrastinate a lot,” Rotimi<br />

gleefully stated. “<strong>The</strong> time you spend thinking about a particular thing<br />

helps you see a lot more details that others are blind to.”<br />

For Rotimi, farming is a lifestyle. So it only makes sense to get it right.<br />

<strong>The</strong>re’s no harm in stopping, tweaking the strategy and moving on.<br />

Opportunities in Agriculture<br />

With Agriculture moving at a very fast pace, more farms will spring up and<br />

there’ll be less available land for cattle to graze on. For this reason, dairy<br />

and beef production will become a necessity in the nearest future.<br />

Rotimi explained that the crisis between the Fulani herdsmen and the<br />

farmers exists partly because the country developed without developing<br />

the Fulani. <strong>The</strong>se people have been grazing on these lands for hundreds of<br />

years, and we’ve been buying the meat. However, due to the sudden push<br />

for Agriculture, grazing land has become competitive.<br />

By rearing cattle for commercial purposes, with quality, exportable meat in<br />

mind, while creating a sustainable way to provide more grazing land for<br />

the Fulani, it could create opportunities in areas like cattle feed production,<br />

cattle rearing or dairy production, meat processing and sales. This would<br />

help us compete with other African countries that don’t even have as much<br />

cattle as we do but seem to have gotten it right.<br />

“<strong>The</strong>re are opportunities everywhere. For everything I complain about<br />

today, it’s an opportunity for someone else to create a solution. And that’s<br />

a great thing about this country; there are so many problems that just<br />

need one smart guy to create a solution.”<br />

Rotimi started planting rice to address the problem of rice importation<br />

which to him, wasn’t helpful. It was his solution to the importation problem<br />

he spotted and as nature would have it, the environment was conducive<br />

enough to start. Now, many Nigerians have developed the courage to<br />

move in this direction. With the move to stop rice importation, as stated in<br />

President Buhari’s speech on the 1st of <strong>Jan</strong>uary, <strong>2018</strong>, hopefully our local<br />

rice will now become readily available and affordable, giving rice farmers<br />

an opportunity to thrive.<br />

14<br />

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Start Big or Die Trying<br />

“Starting big is a big mistake because agriculture is the fastest way to lose<br />

money,” Rotimi stated. <strong>The</strong> only thing you can control is putting the seeds<br />

in the ground and applying the fertilizers. You’re neither in control of the<br />

seed production nor nature which enables growth.<br />

It’s a gamble to start on a large scale for something you’re not fully in<br />

control of. Initially, Rotimi was raising 130 million dollars to develop 17,296<br />

hectares. Unfortunately, the money didn’t arrive and he is more than<br />

happy that it didn’t. “I’m glad it didn’t come through because if I invested<br />

that money into the project at once, we would never have understood the<br />

market and nature fully.”<br />

<strong>The</strong>re are a lot of things to understand before pushing for growth. But the<br />

resources required for that growth must be available, which is land.<br />

Developing thousands of hectares at once is not advisable. Smart people<br />

will look for data first. And Rotimi reduces his risk by leveraging historical<br />

data in the industry.<br />

<strong>The</strong> common misconception about Rotimi’s success is he had a lot of<br />

money in order to acquire the land he presently uses. On the contrary,<br />

Rotimi offered the land owner a percentage of profits and acquired the<br />

land on lease for a number of years without having to buy it. His idea was<br />

to start small in the best way possible.<br />

Luck or not, Rotimi believes in being prepared to take it when it comes. To<br />

him, preparing ahead is important because the chance to break out will<br />

always come.<br />

Policies and Legalities<br />

It’s important to be smart about the kind of agro-business you start,<br />

because choosing an area that’s of national interest makes fund acquisition<br />

easy. For example, in crop farming, crops like cocoa, cassava, cashew, rice,<br />

soya beans and maize are more likely to attract funding than crops like<br />

tomato or pepper. “<strong>The</strong>re has to be a reason for picking a crop,” Rotimi<br />

advised. “You must either have a ready market, or be able to forecast<br />

profits in future. But policies are different, so first find out what the policy<br />

is for whatever crop you choose.”<br />

Another important factor is land. Spending money on acquiring land is<br />

pointless if you can always lease, which was Rotimi’s primary strategy as<br />

it reduces risk of loss to indigenes. “A Perfected Lease document is as<br />

good as a C of O because it gives you ownership for a certain period of<br />

time. My lease is for 50 years,” Rotimi stated, with a sign of satisfaction<br />

on his face. “When it comes to payments, offer them a percentage of<br />

your profits and put a representative on your board. That reduces risk for<br />

you because they get a sense of ownership of the project and it’s more<br />

likely to succeed because they’ll make sure you’re safe by protecting the<br />

business. Just ensure the money they get is used properly so everybody in<br />

the community is happy. That way, you’re already using the property but<br />

paying for it in bits.”<br />

Agro-Business Education<br />

Education comes in different forms; people can always self-educate or go<br />

to an institution. For Rotimi, he believes that every Professor has an article<br />

on Google. So he self-educated himself through online research and with<br />

the help of an Agronomist, implemented what he read.<br />

However that may not work for all things as some need experts. Learning<br />

only from experience can be risky and more expensive.<br />

For Rotimi, mentorship is a little overrated and can be a dream killer if the<br />

mentee isn’t intentional about his personal journey. So he always preaches<br />

self-belief and his reason is simple; “I can tell people my experience, but<br />

since my experience and yours will be different, it’s left to you to pick what<br />

makes sense from it and dump the junk. But that should never determine<br />

your own journey.” Rotimi firmly believes that if you want to do anything,<br />

you shouldn’t have to depend on anyone who has done it before. You<br />

should be able to try it for yourself.<br />

As a hobby, Rotimi paints. As we sat in the Café, he proudly pointed to<br />

some of his works which hung beautifully on the walls and gladly showed<br />

me more paintings on his Instagram page. He paints for fun, but when<br />

he started it never really made sense. He started small, but people only<br />

appreciated it when the results showed forth.<br />

He only started painting in December 2016 when he purchased a painting<br />

in an art exhibition in Abuja. “On taking it back to my room, I started<br />

wondering why I spent so much money on the painting. It took sleep<br />

from me,” He chuckled as he recalled the experience. He then decided<br />

to duplicate the painting and to learn the art, he had to watch an artist<br />

paint while he practiced himself, using online videos as a support learning<br />

tool. By May 2017, Rotimi was able to sell some of his paintings in Lagos<br />

for some good money. For him, he didn’t need to go to art school to sell<br />

paintings. Self-education did the trick.<br />

On Growth<br />

“As it grows, the smart thing to do will be to involve my wife more so that<br />

we don’t spend too much time apart. Otherwise there’ll be problem.” He<br />

stated as he relaxed back on his seat, smiling. His goal is to become more<br />

of a corporate farmer than an active one, so he has more time to think<br />

of how to grow the business, while an expert who knows the business<br />

oversees it. He understands that he can’t get rich by always standing on<br />

the farm.<br />

“I’ve been in this business for about 5 years. And if you start seeing any<br />

decent profits before 5 years, then something is wrong,” He stated. “It<br />

probably means you’re no longer scaling or there’s something you’re not<br />

doing.”<br />

It’s possible to make good money in the first year of harvest. However, it<br />

isn’t to be splurged but should be reinvested back into the farm or kept<br />

aside to withstand shocks in coming seasons. And that should be done<br />

consistently for at least 5 years, according to Rotimi. By then, there’ll be<br />

more stability and expectations are better tailored.<br />

Agriculture is wide and there are different funds for different parts. Before<br />

starting, Rotimi says it’s better to use the different funds available to guide<br />

your decision, especially if acquiring funds is part of the plan. <strong>The</strong>re has<br />

to be interest or a market. “<strong>The</strong> bank for me is a no-go area for now. Start<br />

small, grow organic. If you put a brick at a time, you’ll be able to withstand<br />

shocks,” he strongly remarks.<br />

0.2 Million Naira For One Youth<br />

Youth empowerment is hinged on policies. And in order for the government<br />

to successfully create jobs, their policies have to be well thought out. “<strong>The</strong><br />

truth is if prices of fertilizers, herbicides, and pesticides drop, most crop<br />

farmers won’t need banks. But at this level where those prices are high,<br />

some farmers will always have to look for external funding,” Rotimi stated<br />

with much displeasure.<br />

“Funding is not the only problem with small businesses. Many of them also<br />

think small,” He stated, as he mixed local honey with his tea. To him,<br />

business owners need to spend 80% of their time thinking about how<br />

specific things will work and 20% implementing.<br />

To help one young entrepreneur bring that agro-business dream to reality,<br />

Rotimi will be giving off 0.2 million Naira in funding, including all access to<br />

his knowledge and experience to one youth.<br />

Would you be the one? See page 33 for how to apply now.<br />

@thesparkng<br />

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<strong>The</strong> <strong>Spark</strong> Connect<br />

Uzoamaka Aniunoh<br />

Meets Emem Isong<br />

<strong>The</strong> <strong>Spark</strong> connects Uzoamaka Aniunoh – writer and actress, with Emem<br />

Isong, Screenwriter, movie producer and Co-founder Royal Arts Academy.<br />

Uzoamaka gets empowered with a scholarship to study at Royal Arts<br />

Academy.<br />

- By Lanre Solarin<br />

Nothing beats pushing hard to break mental boundaries in order to express yourself<br />

using your gifts and talents. This was the case with Uzoamaka Aniunoh, a creative<br />

writer and actress who, after passing up several opportunities due to self-doubt,<br />

decided to go public with her art, sharing creative stories and participating in programs.<br />

In an interview with <strong>The</strong> <strong>Spark</strong> in July 2017, Emem Isong, screenwriter and award winning<br />

movie producer, gave off a scholarship at her academy – Royal Arts Academy – for<br />

anyone interested in acting, directing or screenwriting. On seeing this empowerment<br />

opportunity, Uzoamaka gave it her all by submitting her application, amongst several<br />

other young people like her looking to achieve success.<br />

Uzoamaka emerged the best, and in November, 2017, had the opportunity to meet her<br />

benefactor, Emem Isong. A big congratulations to her, and to every youth striving to make<br />

a difference.<br />

Apply now and get empowered. See page 33 for details.<br />

16<br />

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Vital Signs<br />

On Mental Health In <strong>The</strong><br />

Workplace<br />

<strong>The</strong> thought of starting another busy work year must have been heavy on the minds of some as<br />

<strong>2018</strong> began. But how can managers respond to mental health issues in the workplace?<br />

- By Dr. Anne Mbonu<br />

Mental health problems are often hidden in plain sight,<br />

like an open secret. <strong>The</strong>y are the proverbial elephant<br />

in the room. No one really wants to talk about mental<br />

health and we’d like to pretend that it’s not an issue but it is<br />

and we must acknowledge it, because the consequences of not<br />

doing so are potentially devastating to individuals and to those<br />

close to them.<br />

What Is Mental Health?<br />

Let’s begin at the beginning. <strong>The</strong> World Health Organization<br />

defines mental health as “a state of well-being in which every<br />

individual realizes his or her own potential, can cope with the<br />

normal stresses of life, can work productively and fruitfully, and<br />

is able to make a contribution to her or his community”.<br />

Mental health therefore, is not simply the absence of mental<br />

illness, but rather the status of being psychologically, emotionally<br />

and behaviourally well adjusted. This would enable people to<br />

achieve a satisfactory level of social functioning, to develop and<br />

maintain meaningful and positive relationships at home, at work<br />

and at play.<br />

In short, mental health is the capacity to live a full and productive<br />

life and to enjoy that life. In order to accomplish this, you have<br />

to be able to interact with other people in a way that is mutually<br />

beneficial. After all, no man is an island, and relationships are the<br />

cornerstone of successful living.<br />

By extension, mental illness being the absence of mental health,<br />

could manifest as the lack of a clear personal identity, limited<br />

psychological and emotional resilience and poor social<br />

functioning. This often culminates in the inability to successfully<br />

accomplish the usual activities of daily living such as sustaining<br />

meaningful relationships, coping with the usual stresses of life,<br />

producing good quality work, having a good opinion of yourself<br />

and fulfilling your potential.<br />

to diagnosis and treatment is only very slowly improving and<br />

both employers and the government need to work together to<br />

improve access to diagnosis and treatment.<br />

Productivity<br />

Poor mental health and wellbeing in the workplace negatively<br />

impacts on productivity. Chronic stress due to high workloads<br />

and time pressures is probably the commonest problem<br />

encountered in the workplace, and this stress often leads to burn<br />

out. Other common problems are angry outbursts, misplaced<br />

aggression, and low self-esteem as a result of failing to meet<br />

personal and organisational goals. Once the vicious cycle is<br />

initiated, it can become self-sustaining, leading to a steady,<br />

inexorable decline in performance.<br />

“<br />

It is challenging to<br />

accurately compute how<br />

many hours of work are<br />

lost due to mental health<br />

related problems, but it<br />

certainly runs into millions.<br />

“<br />

<strong>The</strong> image of mental illness that people usually conjure up in<br />

their minds is that of a person experiencing a full blown psychotic<br />

episode. However, other mental health problems such as stress,<br />

anxiety, mood disorders, personality disorders, suicidal ideation<br />

and addiction are far more pervasive and chronic, leading to a<br />

lasting impact on people’s lives.<br />

<strong>The</strong> stigma surrounding mental health makes it difficult for<br />

people to come forward and seek help or treatment. Access<br />

@thesparkng<br />

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Quality of Work<br />

In the workplace, declining mental health and wellbeing can manifest as<br />

sub-standard quality of work, poor judgement and decision making,<br />

frayed tempers leading to excessive conflict between colleagues and<br />

ultimately, high staff turnover. Affected individuals cannot produce their<br />

best work, therefore businesses suffer revenue losses.<br />

It is challenging to accurately compute how many hours of work are lost<br />

due to mental health related problems, but it certainly runs into millions.<br />

Although no specific local data exists, it is clear that a significant percentage<br />

of the country’s Gross Domestic Product (GDP) is lost as a result.<br />

How to Improve Mental Health In <strong>The</strong> Workplace<br />

Quite obviously, this is a mammoth challenge so the approach to tackling<br />

it must be multi-pronged.<br />

1. Create Awareness<br />

Firstly, it is critical for everyone to be made aware of what constitutes a<br />

mental health problem, and what the common manifestations are. This<br />

will enable affected persons and those close to them to acknowledge and<br />

recognise what they are going through, and hopefully seek help.<br />

Too often, people soldier on in adverse conditions for fear of being<br />

labelled weak, soft, attention-seeking, or worst of all, crazy. But this<br />

approach is counterproductive because it inevitably leads to unpalatable<br />

outcomes that could have been otherwise avoided.<br />

To promote awareness, corporate organisations can and should have<br />

policies that promote mental health and wellbeing in the work place, and<br />

put in procedures for dealing with mental health issues. Managers and<br />

others in a supervisory capacity should be trained to recognise and act<br />

upon early warning signs that people are not coping such as repeatedly<br />

turning up late for work, disappearing for unaccounted periods of time<br />

during the working day, not delivering pieces of work on time or having<br />

inappropriate altercations with colleagues and managers.<br />

2. Appoint a Mental Health Champion<br />

Another approach would be to have a designated mental health champion<br />

within the organisation’s ranks, whose primary role would be to generate<br />

communications about mental health and wellbeing such as bulletins<br />

pinned to prominently placed notice boards, informational emails, staff<br />

awareness workshops, and if possible, ring fenced time for people to come<br />

and discuss their issues with the mental health champion in a dedicated<br />

space.<br />

must also recognise that their workforce is their key resource, and should<br />

therefore develop an approach which emphasizes a good work life balance<br />

and personnel development, as opposed to the prevalent ultra-competitive<br />

approach that drives employees to work as many hours as possible, and<br />

favours short term delivery over long term strategic objectives.<br />

It is well known that employees that feel well supported by the management<br />

team produce higher quality work, have higher job satisfaction rates<br />

and are more loyal to the organisation, which culminates in better staff<br />

retention.<br />

3. Educate Yourself<br />

Entrepreneurs and the self-employed are a class apart - they are the<br />

employee and they are the corporation. <strong>The</strong>refore it behoves them to have<br />

a higher level of personal responsibility for their own mental wellbeing.<br />

<strong>The</strong>y have the advantage of setting their own hours, workload and delivery<br />

timescales, juxtaposed with the challenge of having to manage their<br />

responsibilities without any external assistance, guidance or compulsion.<br />

For this group of people, the internet is an important ally, being an almost<br />

unlimited source of information. If you’re in such a group, you should<br />

proactively educate yourself about mental health and wellbeing, and<br />

endeavour not to sacrifice your mental health and wellbeing on the altar<br />

of success. It is even more important to maintain a good work-life balance,<br />

since it is all too easy for your quest to accomplish your vision to consume<br />

and overwhelm you.<br />

4. Join a Support Network<br />

It is critical that entrepreneurs and self-employed people form support<br />

networks, actively initiating and maintaining contact with relevant<br />

professionals and partners, to avoid isolation which can reinforce negative<br />

and unhelpful patterns. This should serve them well when their businesses<br />

grow as they can pass on their learning to future employees, thereby<br />

further increasing their chances for business success.<br />

<strong>The</strong> key point to take away is that mental health and wellbeing in the<br />

workplace is a critically important prerequisite to organisational success.<br />

Historically, mental health has been a taboo subject, but the winds of<br />

change have begun to blow, and optimism is warranted.<br />

While we wait for organisations and the government to implement<br />

strategic policies and programmes to improve population mental health,<br />

you should take personal responsibility to educate and protect yourself,<br />

and to seek help from the appropriate quarters wherever possible.<br />

It would not be excessive for the organisation to recruit or retain the<br />

services of a trained mental health professional. Giving the problem an<br />

acceptable human face can encourage people to come forward, and<br />

hopefully help to destigmatize mental health issues.<br />

Information about getting enough sleep, healthy eating and exercise<br />

should be regularly disseminated and reinforced as these promote<br />

psychological resilience. Organisations could also put procedures in place<br />

for staff to take a reasonable break during working hours.<br />

It would be desirable for corporations to collaborate with governmental<br />

and non-governmental agencies to create “mental wellbeing at work”<br />

campaigns.<br />

Of course, this must be within the context of the broader government<br />

responsibility to deliver mental health services for the entire population.<br />

To the extent that organisations want to maximise their productivity, they<br />

More on mental health? Send us your questions. See page 33.<br />

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www.thesparkng.com<br />

Features<br />

15 Organisations Investing In<br />

Nigerian Agro-Businesses<br />

Looking to fund that great idea? Look no further. This list has been compiled to serve as a<br />

resource so you have 15 different places to look for funding, and how to go about it.<br />

- By Ayandola Ayanleke<br />

Agriculture and agro-business is fast becoming a major<br />

focus in Nigeria, especially since the economic recession<br />

that visited the country in recent times. <strong>The</strong> devastating<br />

effect of the recession made it necessary to look into other<br />

economic opportunities apart from oil and gas. And as necessity<br />

is the father of creativity, the many opportunities in agriculture<br />

are becoming more obvious. However, despite having creative<br />

ideas, for a lot of start-ups, funding is a major issue. It would not<br />

be if people had the right information on organisations that have<br />

taken it upon themselves to help agro-businesses with funding.<br />

Here are 15 organisations you can approach for investment if<br />

you run an agro-business.<br />

1. African Enterprise Challenge Fund<br />

(AECF)<br />

<strong>The</strong> organisation is a US private fund that provides monetary<br />

support to businesses in 24 Sub-Saharan African countries,<br />

including Nigeria. With the aim of reducing rural poverty, they<br />

have been rendering support to businesses in agriculture,<br />

renewable energy as well as rural financial services and<br />

communications systems that support the two sectors. With the<br />

help of their funding partners, they have funded 257 businesses<br />

across 24 countries in Africa.<br />

To be a beneficiary of the AECF fund, you would have to apply on<br />

their website at https://www.aecfafrica.org and then go through<br />

a selection process, after which selected applicants are awarded<br />

the grant. <strong>The</strong> grant usually comes with post-awards conditions<br />

that would be made clear before the grants are awarded. And<br />

after the initial disbursement of funds, the AECF monitors their<br />

beneficiaries quarterly or semi-annually before other funding is<br />

made.<br />

You can contact AECF by visiting them at <strong>The</strong> AECF, West End<br />

Towers, Kanjata Road Off Muthangari Drive / Waiyaki Way,<br />

Nairobi, Kenya or call +254 0703 033 394 or send them an email<br />

at info@aecfafrica.org.<br />

2. Bank of Industry<br />

<strong>The</strong> Bank of Industry is an organisation that is saddled with the<br />

responsibility of transforming Nigeria’s industrial sector.<br />

<strong>The</strong>refore, they offer loans to manufacturing and processing<br />

businesses. <strong>The</strong> bank does not offer loans to individuals or group<br />

of persons but to enterprises and they have to be registered.<br />

<strong>The</strong>y also do not offer cash to the beneficiary; instead they pay<br />

vendors and suppliers directly. <strong>The</strong>ir loans start at 5 million Naira<br />

but there is provision for less than that.<br />

To apply, you have to be certain your product is among the<br />

products BOI supports. Funding for start-ups is at the bank’s<br />

discretion but the start-ups would need to have proof of<br />

performance before they can be considered. You can visit their<br />

website https://www.boi.ng/apply/ for more information.<br />

3. Bank of Agriculture<br />

Similar to the Bank of Industry, the Bank of Agriculture has a<br />

mandate by the Federal Government to support small and<br />

medium agricultural enterprises as well as non-agricultural<br />

enterprises. BOA has disbursed about 41 billion Naira to over<br />

600 enterprises across the country in the last ten years. <strong>The</strong>y get<br />

the beneficiaries by partnering with other institutions, such as<br />

Bank of Industry.<br />

To secure a loan, you will need to have had a customer account<br />

with them for at least six months and must have deposited 20%<br />

of the required loan, must have a collateral excluding landed<br />

property and have a detailed business plan. <strong>The</strong> bank, luckily,<br />

has branches across the country or you can also send them an<br />

email at cp@boanig.com.<br />

20<br />

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<strong>The</strong> <strong>Spark</strong> | Ignite/Connect/Achieve<br />

questions as well as upload some documents. If selected, you stand to<br />

gain not only funding, but also mentorship and a strong support system<br />

that would all see to your success. You can visit them at Heirs Place, 1<br />

MacGregor Road, Ikoyi, Lagos – Nigeria, call them at +234127746415 or<br />

send them an email at info@tonyelumelufoundation.org.<br />

4. SMEDAN<br />

SMEDAN, which stands for Small and Medium Enterprises Development<br />

Agency of Nigeria, was established to initiate growth and development<br />

of small and medium enterprises. <strong>The</strong> organisation has different types of<br />

loans; the business loan, personal loan, mortgage loan and credit cards.<br />

<strong>The</strong> loans are divided based on size of fund, interest rate and the type of<br />

business to be funded. <strong>The</strong> organisation serves as a link between you and<br />

loan providers based on the type of loan you apply for.<br />

To access this, you must fill in your information on their website and<br />

afterwards they suggest different loan providers for you based on your<br />

information. You can contact them at 35, Port-Harcourt Crescent Area 11,<br />

Garki, FCT-Abuja, Nigeria or simply visit their website at<br />

http://cip.smedan.gov.ng/<br />

7. Seedstars<br />

Seedstars is a Swiss-based non-profit organisation. <strong>The</strong>ir focus is<br />

investing in entrepreneurship ventures and technology in<br />

emerging markets around the world. In their popular competition,<br />

they invest up to $500,000 in the winning start-up company of<br />

any industry. <strong>The</strong> competition is run locally, regionally and at the<br />

global level in Switzerland.<br />

You apply by going to their website at https://www.seedstarsworld.<br />

com/ to apply and be ready to pitch your ideas to a jury. For further<br />

information, you can send them an email at info@seedstars.com.<br />

5. Agri-Vie<br />

Focusing mainly on food and agro-business in Sub-Saharan Africa, Agri-<br />

Vie is a private equity investment fund that seeks to address development<br />

impact challenges. For close to ten years now, since their establishment<br />

in 2008, they have invested a lot of money into value. <strong>The</strong>ir ability to<br />

recognise value or its potential has made it possible for them to make<br />

impact in the region. But for rare cases when they invest in stand-alone<br />

primary production, Agri-Vie only invests in food and agro-business value<br />

chain.<br />

<strong>The</strong>ir focus is on food and beverages, dairy products, food logistics,<br />

health and wellness products, convenience food, forestry and timber<br />

agricultural inputs such as seeds and fertilisers, and renewable energy.<br />

Before any offer is made, the organisation will take a space of 12 to 16<br />

weeks to evaluate the application based on prospects, capital structure,<br />

terms for the shareholders agreement among others. Agri-Vie is situated<br />

at Barinor’s Vineyard South, <strong>The</strong> Vineyards Office Estate, Bellville, South<br />

Africa, 7530 and you could call them on +27 (0)21 913 5662 or email them<br />

at office@agrivie.com<br />

8. <strong>The</strong> United States African Development<br />

Foundation<br />

Focused on agriculture, off-grid energy and youth-led enterprises, the<br />

USADF is an independent US government initiative established by<br />

the congress to assist economic activities that improves lives in poor<br />

communities in Africa. Since inception, they have invested about $53<br />

million in 500 active enterprises. Timely, the USADF calls for proposals<br />

from 100% African enterprises in the agricultural sector. However, they<br />

have different specific sub-sectors that they consider for each country. For<br />

Nigeria, it is rice, sorghum, cassava and aquaculture. You can get more<br />

comprehensive information at their website http://www.usadf.gov/apply/<br />

or send an email to Nigeria@usadf.gov.<br />

9. Acumen Fund<br />

6. Tony Elumelu Foundation<br />

Founded in 2010 by Tony O. Elumelu, TEF is an African non-profit<br />

organisation founded to support philanthropic goals across Africa<br />

in order to drive Africa’s development. Since then and when the TEF<br />

Entrepreneurship programme was launched in 2015, the foundation has<br />

supported many businesses across Africa, including agro-businesses.<br />

You can apply into the TEF Entrepreneurship Programme by visiting their<br />

website at http://www.tonyelumelufoundation.org/ to answer certain<br />

Acumen Fund was founded in 2001 by Jacqueline Novogratz to alleviate<br />

poverty using entrepreneurship. Acumen, however, started investing<br />

in West Africa in 2011. Since then, they have invested in six companies,<br />

including Esoko, a mobile platform that provides agronomic tips and<br />

market prices to rural farmers. Usually, they provide patient capital that<br />

provides start-ups with the flexibility and security to grow their business.<br />

You can contact their West African office at A&C Square, No. 14 Jungle<br />

Road, East-Legon, P.O. Box CT8740, Accra, Ghana or call +233 030 298<br />

4098 and you can also visit their website https://acumen.org/ for more<br />

information.<br />

@thesparkng<br />

21


<strong>The</strong> <strong>Spark</strong> | Ignite/Connect/Achieve<br />

www.thesparkng.com<br />

10. CDC<br />

For over 60 years, CDC has been supporting businesses that have the<br />

highest impact in Africa and South-East Asia. <strong>The</strong>y have a strict adherence<br />

to responsible investing, so they only invest in enterprises that would<br />

not make them lose money. <strong>The</strong>refore, they expect their investment to<br />

achieve results that are proportional to the risks and opportunities in the<br />

specific market. CDC’s focus is centred on but not limited to infrastructure,<br />

manufacturing, health, education, food-processing and construction. You<br />

can be a beneficiary by submitting a proposal and after review, you stand<br />

the chance of being offered monetary support. If you want to get in touch<br />

with them, you can through their contact page at http://www.cdcgroup.<br />

com/Get-in-touch/Contact/.<br />

13. African Development Bank<br />

Founded in 1964, the organisation was established to alleviate poverty<br />

and improve living conditions in Africa. <strong>The</strong> African Development Bank<br />

consists of three entities; the African Development Bank, the African<br />

Development Fund and the Nigerian Trust Fund. Based on the economic<br />

recession that Nigeria faced, focus have been shifted to entrepreneurship<br />

in the sectors of agro-business, manufacturing and mining. <strong>The</strong> bank is<br />

therefore tasked with providing funding for budding entrepreneurs with<br />

creative economic ideas, especially in the sectors listed above. You can<br />

contact them at African Development Bank Group, 1521 Cadastral Zone<br />

A0, Off Memorial Close, Central Business District, Abuja or call them on<br />

234 94621030-59.<br />

11. Ford Foundation<br />

Ford Foundation is a New York based private organisation aimed at<br />

advancing welfare worldwide. <strong>The</strong>y believe in harnessing the opportunities<br />

provided by the West African political circumstances to address inequality<br />

in the region. <strong>The</strong>refore, the Ford Foundation provides grants to ideas<br />

that would ultimately improve economic equality. If you are interested in<br />

applying for their grant, you can submit an application at https://www.<br />

fordfoundation.org/work/our-grants/idea-submission/ and they will get<br />

back to you in 45 days.<br />

14. Startpreneur<br />

Startpreneur is a Nigeria startup accelerator that helps small and medium<br />

enterprises in the country start up and grow their business. <strong>The</strong><br />

organisation, through an efficient team, does not only provide financial<br />

support but also hands-on guidance to help the budding entrepreneur<br />

develop. <strong>The</strong> organisation takes the entrepreneurs through a threemonth<br />

accelerator program to make them investment-ready as well as to<br />

ensure success of the business. You can apply to be a part by sending an<br />

email, which should include your executive business summary, to them at<br />

entrepreneurs@startpreneurs.com.ng.<br />

12. YouWin<br />

YouWin is an initiative of the Federal Ministry of Finance aimed at<br />

supporting young entrepreneurs to grow their business. To be able to<br />

apply for YouWin, you have to be a Nigerian and resident in Nigeria, must<br />

have post-secondary school education, have to be between the ages of<br />

18 and 40 and must not be in the civil service. <strong>The</strong>ir focus is mainly on<br />

agriculture/agro-processing, ICT, retail, construction, and manufacturing<br />

among others. Application is done through their website at www.<br />

youwinconnect.org.ng.<br />

15. Wennovation Hub<br />

With focus on social impact sectors, such as agriculture, education,<br />

healthcare and infrastructure, Wennovation Hub is a Nigerian innovation<br />

accelerator that empowers entrepreneurs in order to achieve sustainable<br />

development for Africa. <strong>The</strong> organisation does this by providing services<br />

such as investing, management training, consulting, co-creation and<br />

providing co-working spaces among others. You can contact them by<br />

sending an email to them at info@wennovationhub.org.<br />

It is obvious that the issue with starting up a business in Nigeria has more<br />

to do with lack of information than unavailability of funds. With the right<br />

information at your disposal and harnessing that information, you are on<br />

your way to having the business of your dreams.<br />

22<br />

@thesparkng


Social Entrepreneurship and<br />

Sustainable Development<br />

<strong>The</strong>re will always be problems that need to be solved. While the Government<br />

has its role to play in making these problems go away, it has become evident<br />

that if sustainability is what we want, social entrepreneurship is a viable<br />

solution. This is how we can create the change we seek.<br />

- By Damilola Oyewusi<br />

“<br />

Sourcing for<br />

grants and<br />

donations<br />

gets worse for<br />

young people<br />

who have a<br />

heart for doing<br />

social good.<br />

“<br />

Outside of the public sector, Non-Governmental<br />

Organizations and other not-for-profit bodies<br />

have also contributed their quota. However,<br />

sourcing for grants and donations to keep up with<br />

social good is not the easiest venture. It gets even<br />

worse for young people who have a heart for doing<br />

social good. While those with connections are able<br />

to encourage traditional corporate organizations to<br />

fund good causes as Corporate Social Responsibility,<br />

the focus is usually on the ROI, be it in terms of<br />

goodwill (tax rebate) or preferably, figures.<br />

In addition to the financial challenges and ingrained<br />

in the problem of ill-structured projects, is the<br />

fear of maintaining the circle of an aid-dependent<br />

generation. While the ‘haves’ may have some moral<br />

responsibility to be of help to the ‘have nots’, it is<br />

also important to avoid encouraging a sense of<br />

helplessness laced in an entitlement mentality. No<br />

society can sustain a top to bottom approach of<br />

providing solutions to problems that fester beyond<br />

the wallets and pots to the mindset of people.<br />

<strong>The</strong> solutions have to be more holistic, combining<br />

features that would solve these two major problems<br />

of funding and inclusivity. To have a chance at<br />

achieving the SDG goals, we must find a way to<br />

include the stakeholders directly affected by each<br />

problem in the development of their respective<br />

solutions, in a way that can be sustained on the<br />

resources immediately within their reach. This is a key<br />

offering of Social Innovation and Entrepreneurship<br />

(let’s call it S.I.E. hereafter). And to see more and<br />

more young people take up the challenge of creating<br />

social enterprises is not only heartwarming but most<br />

welcome.<br />

S.I.E. can provide an integrated solution to the root<br />

causes of many social problems across the state. In its<br />

true form, the horizontal engagement of stakeholders<br />

not only spurs a culture of responsibility, it is also<br />

a way to erode the entitlement mentality. Social<br />

innovation will put a spotlight on opportunities<br />

hidden within social and economic problems and<br />

empower everyday individuals to be their own wind<br />

keepers with the key goal being sustainability.<br />

This does not render the public sector’s role<br />

redundant in socio-economic development. Rather,<br />

it gives the citizens the right tools to know, the right<br />

questions to ask and the type of support to demand.<br />

Grooming a citizenry that is informed, genuinely<br />

concerned and actively involved in improving<br />

their own standard of living will turn out to be the<br />

most effective way of achieving the Sustainable<br />

Development Goals.


<strong>The</strong> <strong>Spark</strong> | Ignite/Connect/Achieve<br />

www.thesparkng.com<br />

Start Up<br />

Your Career In <strong>2018</strong><br />

Resolutions are typical in the New Year and young professionals will be clearly interested in setting career goals. Is there<br />

any framework or approach to consider in planning your professional path in a new year? Here are a few ideas for assessing<br />

your current position and defining a clear path to measurable success in the year <strong>2018</strong>.<br />

- By Emmanuel Tarfa<br />

This article will not focus on the science of goal setting or<br />

analyze the statistics of how many new year resolutions fail.<br />

We will, however, be concentrating on the practical ways for<br />

evaluating your capabilities and setting targets.<br />

Evaluating Your Current Position<br />

Firstly, in planning (preparing for the future), you have to define<br />

your overall objective – what do I want to achieve professionally<br />

in <strong>2018</strong>?<br />

After that definition of purpose, a Current State Assessment is<br />

usually the second step. This is the process of assessing the<br />

current capacity, ability, achievements and general status of<br />

such an entity – typically a business or an individual. <strong>The</strong> current<br />

state determines a starting position and is the yardstick for<br />

assessing progress or change. It also provides a component in<br />

the compass for defining the bearing of progress – where you<br />

are today versus where you seek to be in a defined period.<br />

In the light of the proposed plan to use a practical approach, we<br />

will be recommending a popular analytical tool for assessing<br />

your current state – SWOT Analysis. SWOT is an acronym for<br />

Strength Weakness Opportunities and Threats. It is useful in<br />

revealing if you have the capacity to achieve your goals and<br />

reveals in some cases why you failed to achieve previously set<br />

goals. This exercise will help you critically determine what it will<br />

take to succeed. For instance, there is no need to set ambitious<br />

career goals if there are clear weaknesses in your capability to<br />

achieve them in the near term.<br />

So here is a hypothetical approach to conducting a SWOT<br />

analysis for yourself, though not exhaustive.<br />

Strengths<br />

• Above average skill sets in highly sought-after areas such as<br />

writing, selling etc.<br />

• Possesses relevant and highly sought-after certifications<br />

and competencies to back capability claims etc.<br />

Weaknesses<br />

• Procrastinates work and never meets deadlines.<br />

• Not very good with some other required skill sets etc. –<br />

[could be the reverse of the above scenario].<br />

Opportunities<br />

• Works for a big organization and earns an above-average<br />

salary or just has access to funding to pursue plans.<br />

• Is well-traveled and exposed etc.<br />

Threats<br />

• Current organization has few options for professional<br />

growth and progression.<br />

• Earns too little to pursue desired capacity building<br />

initiatives.<br />

In conducting a SWOT analysis, you need to know that the<br />

Strengths and Weaknesses are internal factors, usually within<br />

your power to change them. While Opportunities and Threats<br />

are external factors and can only be leveraged or prepared for<br />

respectively.<br />

How do I conduct my SWOT Analysis?<br />

You can use various personality assessment tests available online<br />

or just ask sincere and objective peers to evaluate you. Not<br />

common but powerful if objectively done. Strengths can be<br />

increased while weaknesses should be objectively identified<br />

as they pose the threat to prevent progress and leave you in a<br />

perpetual cycle of no-progression.<br />

It is only when these weaknesses are identified that help can be<br />

sought. Opportunities are best pursued through wise counsel,<br />

hence the need for a professional mentor, if without one; this is<br />

the same for threats – mentors. Also note, SWOT Analysis can be<br />

24<br />

@thesparkng


www.thesparkng.com<br />

<strong>The</strong> <strong>Spark</strong> | Ignite/Connect/Achieve<br />

customised for specific aspects, for instance, there is a difference<br />

between my personal SWOT analysis as an individual and that of<br />

my profession/career.<br />

Setting And Achieving <strong>The</strong> Goals<br />

With a clear knowledge of your SWOT, you can now set achievable<br />

targets and have a higher probability of achieving same. For<br />

setting targets, there is a popular framework – SMART. This is<br />

an acronym for Specific Measurable Achievable Realistic and<br />

Time-bound. Though your goals have to conform to this list,<br />

we, however, seek to discuss goals in a different perspective –<br />

to facilitate a higher chance of getting results. Here are some<br />

simple but effective recommendations.<br />

“<br />

Strengths and<br />

Weaknesses are<br />

internal factors, while<br />

Opportunities and<br />

Threats are external<br />

factors.<br />

“<br />

1. Keep your professional goals few or<br />

possibly to just one thing.<br />

This is the hardest part for most to consider – though simple.<br />

Nobody wants to believe it only takes focus on a single line of<br />

action to get great results. Here is a hypothetical case to illustrate<br />

the point. If your goals are to travel, buy a car or just have a<br />

better life in short – the fundamental issue is tied to earning<br />

much more money. You have to realize that this can be achieved<br />

by changing your job or moving to a higher paying industry.<br />

This will usually come at a price – a new certification, new skills<br />

etc. <strong>The</strong>refore, your focus should be concentrated on achieving<br />

that desired skill that will eventually translate to all of the above.<br />

Most young people would instead pursue the certification<br />

but will then want to start one business, volunteer in another<br />

association and add more. At the end, something will either give<br />

way or none is effectively achieved. Being laser focused allows us<br />

to conserve our energy required to generate the force to propel<br />

us to change our lives.<br />

2. Learn to use your idle time.<br />

If in traffic, download audiobooks and podcasts on the subject<br />

that matters to you and listen. You can actually acquire a degree<br />

in Lagos traffic over a year or two.<br />

3. Know your energy hours and use them<br />

to get things done.<br />

For some people, it’s in the mornings, others in the evenings or<br />

when everybody is out of the office. Using what is practical, you<br />

should determine what and when works for you and use it.<br />

4. Apply time management<br />

<strong>The</strong>re are 24 hours in a day divided into three parts. 8 hours for<br />

sleep/rest, 8 hours for work and another unaccounted 8 hours<br />

– use it for personal development. Please don’t say most of it is<br />

used commuting because we just discussed how you can gain a<br />

degree in traffic. A third of your day typically belongs to you. But<br />

if for any reason you work more than 8 hours a day, you have to<br />

recalibrate your other hours and know how much you have to<br />

yourself.<br />

Don’t see this assessment as a waste of time. It takes conscious<br />

effort to grow in your chosen career path. Do a SWOT analysis,<br />

set SMART goals and work consciously to achieve them. We wish<br />

you a successful <strong>2018</strong>.<br />

@thesparkng<br />

25


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www.thesparkng.com<br />

5 Work Habits For <strong>2018</strong><br />

Finding it hard to get back into work mode this year? Here, you’ll find five simple ways to get<br />

back on track and make <strong>2018</strong> your best year yet.<br />

By Lehlé Baldé, MsC<br />

Something magical happens every December 31st, people<br />

worldwide are either praying, partying or looking forward to<br />

<strong>Jan</strong>uary 1st. It’s a new day, a new dawn and an opportunity to<br />

become a better version of you!<br />

<strong>The</strong> new year is upon us and many of you probably spent a few<br />

hours in 2017 thinking about your <strong>2018</strong> goals! It is popular belief<br />

that the new year presents an opportunity for a fresh start, an<br />

opportunity to do things differently, with a fresh perspective and<br />

enhanced motivation. Contrary to popular belief, fortunately or<br />

unfortunately for some, the new year is not a magical pill that<br />

one can take to erase all issues from the previous year, but it<br />

does present you with an opportunity to reflect, re-evaluate and<br />

re-strategize for an even better year.<br />

Getting back to work can be overwhelming for some, especially<br />

after a few days or weeks off for the Christmas holidays. Here<br />

are a few <strong>2018</strong> career tips to get you off to the right start this<br />

<strong>Jan</strong>uary!<br />

1. Planning<br />

Planning your time is extremely important. As a busy person,<br />

you may believe that you have one million and one things to do,<br />

and that you have no idea where to start from, but if you took<br />

about 20 minutes each Sunday to plan for your week, you will<br />

find that you feel increasingly in control of your time. Invest in a<br />

diary or notebook and ensure you write all important deadlines,<br />

dates, meetings and work-related goals down. Having an<br />

overview of each month or quarter is also very important,<br />

so take the time draw up the big picture and keep yourself<br />

accountable.<br />

2. Communicate<br />

4. Work-life balance<br />

While it may seem unattainable, it is indeed possible, but only if<br />

you work towards it! Finding equilibrium requires careful<br />

attention. This is where planning for your time is key. Of course,<br />

you cannot plan for everything, but you should be conscious<br />

when to shut off and focus on other aspects of your life such as<br />

family, friends, hobbies and home life. Work is where you spend<br />

the majority of your time, so try to be as efficient as possible<br />

at work, so that when you get home you can unwind and destress.<br />

A lot of people will find this difficult, especially with the<br />

demanding nature of living in Nigeria, but it is important to try.<br />

Keep it at the top of your mind, that in order to be efficient at<br />

work you must have a clear mind, healthy body and you must<br />

be well rested. Inefficiency at work usually starts when one is<br />

neglecting their personal care.<br />

5. Be proactive!<br />

<strong>The</strong> new year is a perfect opportunity to take your career to<br />

higher heights. Go after that client you thought you could never<br />

get a meeting with, start that project that has been on your mind<br />

for months, reach out to that person or organization you have<br />

been wanting to collaborate with.<br />

In summary <strong>2018</strong>, is your year! <strong>2018</strong> is the year of no fear and the<br />

year of actualization! Remember you have the power to make<br />

<strong>2018</strong> the year to remember! Be proactive and deliberate with<br />

every decision that you make!<br />

Wishing you all a fruitful and blessed <strong>2018</strong>!<br />

Lehlé is a pan African communication strategist and journalist<br />

living and working in Lagos.<br />

At the beginning of the year ask your supervisors what their<br />

goals are for the first quarter and how you can help them attain<br />

their goals. <strong>The</strong> truth is every supervisor or manager wants<br />

employees he or she can rely on. Make it a habit to check in<br />

with your supervisor at least every week for a work chat to go<br />

over progress and feedback. <strong>The</strong>se regular conversations will<br />

keep you motivated and ready to take on new challenges, as<br />

well as identify areas for improvement and innovation. If you are<br />

a manager, ensure to support your staff and communicate your<br />

expectations and goals. Communication is key!<br />

3. Stay healthy<br />

Try to work out a minimum of 3 times a week and eat balanced<br />

meals. As busy as you may be, it is important to remember to<br />

eat breakfast. Eating breakfast will give you more energy to start<br />

your day off right. Remember to also drink lots of water. Put a<br />

reminder on your phone every hour to have at least one tall<br />

glass of water. A healthy body creates a healthy mind, therefore<br />

physical exercise is key to career success in <strong>2018</strong>. <strong>The</strong>re are plenty<br />

of online resources that can guide you in the right direction. You<br />

can also contact your doctor for more information.<br />

26<br />

@thesparkng


www.thesparkng.com<br />

<strong>The</strong> <strong>Spark</strong> | Ignite/Connect/Achieve<br />

Today At...<br />

Onetech Store<br />

In our bid to encourage the spirit of entrepreneurship in our youth, we visit young businesses and with<br />

pictures (and videos), we tell their stories to the world. Today At is simply a start-up feature and mini<br />

documentary showcasing and celebrating their entrepreneurial endeavours.<br />

- By Lanre Solarin<br />

While it is good to celebrate big businesses that already have<br />

millions of customers and show a significant effect on the<br />

economy, it’s also important to recognise that even small<br />

businesses are worth celebrating.<br />

<strong>The</strong>y may not have achieved great feats like their bigger counterparts,<br />

but the beauty worth celebrating lies in what the business has to<br />

offer. Sometimes big things come in small packages, and this is the<br />

case with Onetech Store, an indigenous Technology product hub<br />

company that brings innovative products to the technology market.<br />

We visited Onetech store to take a sneak peek at how they work on<br />

a daily basis. What they do is simple - they identify technological<br />

needs of small and medium enterprises and solve these needs by<br />

partnering with the world leading Original Equipment Manufacturers<br />

(OEM’s) to produce cost effective technological solutions.<br />

Regardless of the size of the business or budget, when it comes to<br />

security surveillance systems, Onetech Store has series of products<br />

that solve any security problems. <strong>The</strong>y put power into the hands of<br />

business owners, enabling them monitor their businesses from any<br />

location, giving them peace of mind in the process.<br />

To further reduce cost and make security surveillance available and<br />

affordable, Onetech Store is planning to setup and launch a CCTV<br />

assembling factory in Lagos Nigeria.<br />

Onetech store is located at Suite H538, Road 3, Ikota complex, VGC,<br />

Lagos and they can be reached via their website: www.onetechstore.<br />

com and email: order@onetechstore.com.<br />

<strong>The</strong> Onetech Store team<br />

<strong>The</strong> Team packing materials for a delivery<br />

An ongoing delivery<br />

Onetech Store attending to customers<br />

Onetech Store attending to customers<br />

A brainstorming session at Onetech Store<br />

@thesparkng<br />

27


<strong>The</strong> <strong>Spark</strong> | Ignite/Connect/Achieve<br />

www.thesparkng.com<br />

Intune With...<br />

Akintunde Marinho on the Wines and<br />

Winelands of South Africa<br />

It’s the beautiful memories we have that make life colourful. Stay in tune with Akintunde Marinho as he<br />

recalls his travel experience in South Africa and his deep connection with her wines and winelands.<br />

- By Akintunde Marinho<br />

Travelling has always been about adventure, and for me,<br />

adventure is not complete without experiencing the beauty<br />

that the area has to offer. I went to South Africa and apart<br />

from the beautiful sights and culture that made my journey<br />

worthwhile, I also experienced the peculiarity of the country. One<br />

of my remarkable experiences had to do with the wine in South<br />

Africa. A lot of people think Italy or even California when the<br />

subject of vineyards and wine regions come up, but South Africa<br />

also amazingly boasts of some beautiful wine regions that you<br />

will be sure to enjoy.<br />

Vineyards are usually the go-to place for wine tasting but in<br />

South Africa, I was privileged to come across restaurants that<br />

have found their way into wine tasting. I visited restaurants such<br />

as <strong>The</strong> Table, Franschhoek Kitchen, Fryndraai Restaurant and<br />

Readers Restaurant among others and had the opportunity of<br />

tasting good wine.<br />

“<br />

In order not to ruin the taste of<br />

wine, do not drink coffee, lemon<br />

water or chew gum right before<br />

wine tasting.<br />

“<br />

<strong>The</strong>y also, however, have vineyards for wine tasting, such as<br />

Tokara, which prides itself on making wine that are specific to<br />

three wine producing regions and Jordan Wine Estate, that<br />

offers wine tasting packages and experiences, including sips<br />

from Chameleon range wines, Estate varietals, Reserve wines,<br />

Bradgate, Jardin label and so much more. And if you want a<br />

taste of wine produced in South Africa, then I will recommend<br />

Methode Cap Classique, a sparkling wine similar to Champagne,<br />

and the Pinotage, a red wine made from a grape that is a mix of<br />

Cinsaut and Pinot Noir.<br />

My experience with wine was not limited to tasting as I also had a<br />

great time having a wine picnic. I discovered that picnics were<br />

becoming quite popular amongst the wine farms. Boschendal<br />

Wine Farm boasts of being one of the best picnic spots. <strong>The</strong>y<br />

recently launched two picnic experiences that are fun to be a<br />

part of – the Rose Garden Picnic and the Werf Farm Picnic. <strong>The</strong><br />

Rose Garden Picnic provides amazing views of the mountains,<br />

exhibition vineyards and picnic baskets that contain food made<br />

from the natural farm produce and the Werf Farm Picnic allows<br />

guests the opportunity to bring their blankets, chairs and tables<br />

to enjoy acres of scenic gardens. <strong>The</strong> child care service provided<br />

by the Werf Farm Picnic is a major attraction that you would<br />

particularly enjoy if you are travelling with little ones because it<br />

allows the children to create their own memories away from the<br />

adults. And if you are partial to the countryside, then you should<br />

visit Budmarsh Country Lodge in Johannesburg, equipped with<br />

all you need to have a great time in the country.<br />

Additionally, just in case sitting around is not your style, I would<br />

recommend the wine tram tour. <strong>The</strong> Franschhoek Wine Tram tour<br />

is one of the best ways to enjoy Franschhoek Valley with its scenic<br />

vineyards, breath-taking scenery, warm hospitality, world-class<br />

cuisine and fine wines. Franschhoek, translated as “French Corner,” is located in<br />

the Groot Drakenstein Mountains and the wine route is regarded as South Africa’s<br />

gourmet capital. <strong>The</strong> early French beginning of the area is largely obvious in the<br />

region, even in their production of wine. <strong>The</strong>refore, touring the area in an open-air<br />

tram accorded me the opportunity to view some of South Africa’s oldest and most<br />

distinguished wine estates.<br />

Another fun experience with wine that South Africa has to offer is the food and<br />

wine festival. Attending the festival was really a life-changing occurrence for my<br />

taste buds. <strong>The</strong>re were different kinds of meals ranging from cheese, fresh fruits<br />

and vegetables, karoo lambs, seafood and venison to hundreds of the country’s<br />

finest and tastiest wines.<br />

Luckily, the festivals are seasonal and usually happen all year round in different<br />

cities. However, the most popular festivals are the RMB Wine Festival in Sandton<br />

and Summer Wine Festival in Johannesburg which occur 25th to 27th of October<br />

and the 4th of November respectively.<br />

I was able to take something home from my experiences with the wine of South<br />

Africa. Apparently, there are tips to having a wonderful wine tasting adventure -<br />

book tasting beforehand, be open to trying new wines and in order not to ruin<br />

the taste of wine, do not drink coffee, lemon water or chew gum right before wine<br />

tasting.<br />

My adventure in South Africa is not one I can forget easily, and you should really<br />

check their wines when you have the opportunity.<br />

Don’t just travel. Explore. Create unforgettable experiences.<br />

28<br />

@thesparkng


<strong>The</strong> <strong>Spark</strong> | Ignite/Connect/Achieve<br />

www.thesparkng.com<br />

BrandSapark<br />

Paylater vs Branch<br />

With the growing use of applications by millennials who are upwardly mobile, market strategy and ease of use are<br />

no longer optional. Here’s a comparison between two brands in the same space doing what it takes to capture the<br />

heart of the youth.<br />

- By Deji Adeniyi<br />

<strong>The</strong> Financial Services Industry has gone through various<br />

cycles ranging from new regulations, entry of technology<br />

firms and mobile phone operators, to the adoption of new<br />

innovative products in the last decade in Sub-Saharan Africa.<br />

With an estimated 40 million financially excluded adult size<br />

population in Nigeria, digital lending platforms have their<br />

operations outlined for them. Across the continent, they have<br />

churned out innovative products in order to gain market share.<br />

Competition, in form and structure of Micro-Finance Banks<br />

(MFBs) are struggling to cope with tighter regulations and macroeconomic<br />

shocks (increased inflation, reduction in disposable<br />

income and job losses). This has opened up opportunities for<br />

digital lending platforms.<br />

Paylater is a leading Nigerian brand that operates in the digital<br />

lending space. Its strength lies in its innovative outlook that<br />

leverages on technology. Features such as an app download<br />

makes it attractive to millennials, documentation is simplified with<br />

online submission and a quick turnaround in terms of approval<br />

has raised the profile of the firm. It enjoys a growing market<br />

presence which spans across the millennials - entrepreneurs,<br />

employees, a hybrid of both and even students.<br />

This is as a result of diligent research into the needs of their<br />

captive market. <strong>The</strong>ir success story so far has induced competition<br />

as can be seen by the launch of another digital lending platform,<br />

funded by a financial services player with deep pockets.<br />

<strong>The</strong> Paylater brand understands the Nigerian market with its<br />

operations hinged on the conventional banking system and<br />

the Bank Verification Number (BVN). This is strategic as a bank<br />

account rides on an existing verifiable process and validates<br />

the identity of the applicant. Fees are flexible and are marketfriendly<br />

at least within that space.<br />

Branch is a regional player in East Africa with a continental<br />

presence in North America. Its operations show a bias for<br />

established markets in Financial Technology Services. Its African<br />

presence in Nairobi is no coincidence as Kenya is a leading<br />

country in the provision of mobile banking services in the<br />

continent. This has influenced its operations as it is linked with<br />

mobile banking accounts only. Its fees are liberal, an indication<br />

of their market insight.<br />

A key brand strategy is the use of partnerships to gain accelerated<br />

market presence. Partnerships with a ubiquitous sector as cab<br />

drivers is bound to result in seamless adoption by any such<br />

groups. Its ability to project its brand as socially conscious and<br />

impactful will resonate with the millennials who may likely adopt<br />

their brand.<br />

A deal breaker may be the restriction of customers to only<br />

mobile banking accounts under the Branch brand. Culturally,<br />

there is a strong preference for a conventional bank account. This<br />

is to prevent dependence on an agent or banking representative<br />

as middle men for funds or cash management.<br />

At a seminar on Financial Inclusion in early December, 2017 in<br />

Lagos, Nigeria, a participant enumerated their experience in an<br />

Anglophone country in West Africa where a firm had the contract<br />

to provide mobile banking accounts in the rural area for instant<br />

credit of their salaries.<br />

When the staff were informed that their accounts have been<br />

credited with their salaries, there was disbelief until the staff<br />

contacted an agent and withdrew the total amount paid from<br />

their wallets. After being convinced, they returned the whole<br />

amount to the agent to credit their wallets.<br />

This issue with the wallet account promoted by mobile banking<br />

is one of the many reasons why the mobile banking service has<br />

not gained traction in Nigeria.<br />

“<br />

<strong>The</strong> future of the<br />

continent lies with<br />

opening up our<br />

economy. Access to credit<br />

remains a key indicator<br />

of economic growth.<br />

“<br />

30<br />

@thesparkng


www.thesparkng.com<br />

<strong>The</strong> <strong>Spark</strong> | Ignite/Connect/Achieve<br />

Paylater will need to deepen their customer base by appealing to<br />

other segments of the underserved credit-seeking community. It<br />

should venture to other towns and capital cities in Nigeria and<br />

seek gender inclusion in its market. It should take advantage<br />

of the economic policies by partnering with agricultural<br />

entrepreneurs and being relevant to all players in the agricultural<br />

value chain.<br />

Branch should also deepen its partnerships with other sectors<br />

and partner with regulators in the mobile telephony and financial<br />

services in order to expand the scope of the mobile banking<br />

service in Sub Saharan Africa.<br />

<strong>The</strong> future of the continent lies with opening up our economy.<br />

Access to credit remains a key indicator of economic growth.<br />

Digital records of transactions enhanced with these digital<br />

lending platforms is a big leap from our recent past. Government<br />

and Regulators must support them for a future that is bright for<br />

all Africans.<br />

What do you think? Which brand captures the heart of the youth more? Here are results from our social media poll comparing<br />

the two brands.<br />

Online Poll Results<br />

65% 35%<br />

@thesparkng<br />

31


Engage<br />

Show us what you’ve got by playing these<br />

games…and winning...#winks<br />

- By Zebra Villa Works<br />

#1: <strong>The</strong> Chef #2: Alpha-Beta<br />

WIN Free Interior Décor<br />

WIN Our Special Goodie Bags<br />

Your Husband/Wife called to tell you to prepare ‘Steamed<br />

Veggies’ for him/her to eat when he gets home. He’ll/she’ll<br />

be home in the next 53 minutes.<br />

<strong>The</strong>se are the ingredients in your kitchen:<br />

• Green Amaranth<br />

• Pumpkin Leaves<br />

• Bitter Leaf<br />

• Spinach<br />

• 1 big Onion<br />

• 1 habanero pepper<br />

• 1 small seasoning cube<br />

• Enough clean water<br />

You have 50mins or less to prepare with any of these<br />

ingredients, so start cooking!<br />

Good luck!<br />

How to win<br />

Send us your Recipe with your Full name and Location to our<br />

social media pages, Facebook, Twitter, Instagram - @<br />

thesparkng and our email - info@thesparkng.com.<br />

Engaged By<br />

<strong>The</strong> objective is for players to build a specific number of<br />

words concerning a significant part in English, from the given<br />

letters, following the rules.<br />

Build 20 English Words from these letters.<br />

Alpha Letters – First Letter<br />

D, H , P, M, S<br />

Beta Letters – Second Letter<br />

i, v, d, e, h, a, g, l, p, n, y, s, w, t<br />

Each word must be between 6 to 10 characters long.<br />

Rules for each word<br />

• <strong>The</strong> first letter for each word must begin with any of the<br />

‘Alpha Letters’.<br />

• <strong>The</strong> second letter for each word must be one for the<br />

‘Beta Letters’.<br />

• Beta Letters’ can be repeated in each word if needed.<br />

• All ‘Alpha Letters’ must be used.<br />

How to win<br />

Send us your “words” with your Full name and Location to<br />

our social media pages - @thesparkng and our email - info@<br />

thesparkng.com.<br />

Engaged By<br />

Terms & conditions apply...<br />

Terms & conditions apply...<br />

Winners will be published in the next edition


What Next?<br />

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><br />

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Have legal questions concerning your business?<br />

Visit thesparkng.com/probono to ask now.<br />

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Have questions related to mental health? Visit<br />

thesparkng.com/vital-signs to ask now.<br />

><br />

FreestyleX<br />

FreestyleX gives you an opportunity to showcase your heart and<br />

art in our monthly exhibition. Send in your art works (videos,<br />

audios, poems, paintings, etc) and get published on our website.<br />

Visit thesparkng.com/freestyle to submit your work of art.<br />

Submissions are then screened and the artists invited for the<br />

event.<br />

Brand<strong>Spark</strong><br />

Participate in our monthly Brand<strong>Spark</strong> poll and tell<br />

us what you think about brands. Follow us on social<br />

media - @thesparkng - to participate.<br />

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us profile you. Send an email to info@thesparkng.com<br />

signifying your interest.

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