GVRL_GDL_Flipbook_01.19.18
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Frontlist Talking Points Ebk Pub Date: March 2018<br />
St. James Encyclopedia of Hip Hop Culture Print Pub Date: March 2018<br />
Teaching Points<br />
Encompassing rap, DJing, break dancing, graffiti--and<br />
extending into fashion, cinema, literature, education,<br />
entrepreneurship, and politics--hip hop is a cultural<br />
phenomenon that has crossed borders and spanned<br />
generations.<br />
<br />
Hip hop is more than entertainment, more than pop culture; it<br />
is a global phenomenon and understanding its impact is<br />
critical to understanding post-Civil Rights American history.<br />
At a Glance<br />
Print Price: $285. Ebk Price: $313.50<br />
1 volume; 500 total pages<br />
Full color; 250 total entries<br />
180 photos and illustrations<br />
Print ISBN: 978-1-4103-8081-4<br />
Ebk ISBN: 978-1-4103-8082-1<br />
Market Needs<br />
“If hip-hop is the most important cultural phenomenon in the lifetime of current students, which it is, then no<br />
institution can reasonably think it understands its students if it hasn’t engaged with hip-hop in some way.” –<br />
Emory Petchauer, quoted in Inside Higher Education, December 2011.<br />
Since hip hop emerged on the streets of the Bronx in the 1970s, it has made significant contributions to music,<br />
dance, fashion, and the visual arts, but also influenced in politics, education, racial identity, and urban culture,<br />
earning it a place in academia as a legitimate and fertile area of study, that is growing quickly.<br />
While reference titles exist on Popular Culture, Urban Culture, Subcultures, and Youth Cultures generally, an<br />
authoritative, international, academic resource focusing squarely on Hip Hop Culture has yet to be published.<br />
Gale has an opportunity to publish the first authoritative, academically rigorous reference work on the subject.<br />
Markets<br />
Academic:<br />
Hip hop culture is studied within countless disciplines at the university level, including history, sociology,<br />
anthropology, business, marketing, design, and of course music, dance, and art.<br />
Examples include:<br />
o University of Michigan, Fall 2016, AAS 254 - The History and Evolution of Hip Hop Culture<br />
o Ohio State University, Fall 2016, AFAMAST 2218 - Black Urban Experience<br />
o Harvard University, Spring 2015, AFRAMER 142 – Hiphop and Don’t Stop: Global Hiphop<br />
o Princeton, 2015-16, DAN 332/AAS 312 Special Topics in Urban Dance: Hip Hop Dance Practice and<br />
Culture and SPA 351 / LAS Topics in the Culture of Cities - Spanish Urban Cultures - Rap, Graffiti<br />
and City Life<br />
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