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Frontlist Talking Points Ebk Pub Date: March 2018<br />

St. James Encyclopedia of Hip Hop Culture Print Pub Date: March 2018<br />

Teaching Points<br />

Encompassing rap, DJing, break dancing, graffiti--and<br />

extending into fashion, cinema, literature, education,<br />

entrepreneurship, and politics--hip hop is a cultural<br />

phenomenon that has crossed borders and spanned<br />

generations.<br />

<br />

Hip hop is more than entertainment, more than pop culture; it<br />

is a global phenomenon and understanding its impact is<br />

critical to understanding post-Civil Rights American history.<br />

At a Glance<br />

Print Price: $285. Ebk Price: $313.50<br />

1 volume; 500 total pages<br />

Full color; 250 total entries<br />

180 photos and illustrations<br />

Print ISBN: 978-1-4103-8081-4<br />

Ebk ISBN: 978-1-4103-8082-1<br />

Market Needs<br />

“If hip-hop is the most important cultural phenomenon in the lifetime of current students, which it is, then no<br />

institution can reasonably think it understands its students if it hasn’t engaged with hip-hop in some way.” –<br />

Emory Petchauer, quoted in Inside Higher Education, December 2011.<br />

Since hip hop emerged on the streets of the Bronx in the 1970s, it has made significant contributions to music,<br />

dance, fashion, and the visual arts, but also influenced in politics, education, racial identity, and urban culture,<br />

earning it a place in academia as a legitimate and fertile area of study, that is growing quickly.<br />

While reference titles exist on Popular Culture, Urban Culture, Subcultures, and Youth Cultures generally, an<br />

authoritative, international, academic resource focusing squarely on Hip Hop Culture has yet to be published.<br />

Gale has an opportunity to publish the first authoritative, academically rigorous reference work on the subject.<br />

Markets<br />

Academic:<br />

Hip hop culture is studied within countless disciplines at the university level, including history, sociology,<br />

anthropology, business, marketing, design, and of course music, dance, and art.<br />

Examples include:<br />

o University of Michigan, Fall 2016, AAS 254 - The History and Evolution of Hip Hop Culture<br />

o Ohio State University, Fall 2016, AFAMAST 2218 - Black Urban Experience<br />

o Harvard University, Spring 2015, AFRAMER 142 – Hiphop and Don’t Stop: Global Hiphop<br />

o Princeton, 2015-16, DAN 332/AAS 312 Special Topics in Urban Dance: Hip Hop Dance Practice and<br />

Culture and SPA 351 / LAS Topics in the Culture of Cities - Spanish Urban Cultures - Rap, Graffiti<br />

and City Life<br />

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