Hotel & Tourism SMARTreport #37

cleverdis

THE PROFESSIONAL BUYERS’ REFERENCE

ELITE TRAVEL TRENDS

#13 / HIGHLIGHTS FROM

ILTM CANNES

SPOTLIGHT ON

EUROPE

#29 / NEW ROUTES,

NEW HOTELS, NEW IDEAS

INNOVATIONS

& TECHNOLOGIES

#39 / INTERNET OF THINGS:

GOOD FOR HOTELS?

ACCORHOTELS

ALWAYS CONSIDER

THE LUXURY TRAVEL

ADVISOR AS A

CRITICAL PART OF

OUR DISTRIBUTION.

Chris Cahill

CEO - AccorHotels Luxury Brands

#37 - 2018 WINTER EDITION / A CLEVERDIS PUBLICATION


Richard Barnes

Editor-in-chief

richard.barnes@cleverdis.com

Tel: +33 (0) 4 42 77 46 00

Hotel & Tourism

SMARTreport #37

2018 Winter Edition 3

FOREWORD

TRAVEL AS A TRUE ESCAPE

In the era of “always on”, a growing number of people seek an

escape… at least part of the time. In this sense, in their urge to flee

the digital distractions of daily life, travellers are longing to go back

to times when life was simpler. A recent survey published by Small

Luxury Hotels underlines the fact that they are nostalgic for a time

where they didn’t spend over five hours each day with digital media

(KPCB, May 2017).

The report suggests that in 2018, modern luxury travellers will find

solace in all things timeless, and what’s more everlasting than literature?

Independent hospitality players are providing an immersive taste of

the past through libraries, literary butlers, and by paying homage to

esteemed writers and classic novels. While these experiences look

backwards to simpler pleasures, they tie into consumers’ cravings for

new memories that they can take home.

This winter edition of the SMARTreport brings news, information,

ideas and best practices from around the world aiming to assist you in

your decision-making process for the coming year and beyond.

We leverage information gathered at some of the world’s top trade

events such as ILTM Cannes and WTM London, as well as face-toface

interviews with industry leaders such as AccorHotel luxury group

CEO Chris Cahill, Polynesia’s state tourism minister Nicole Bouteau,

Virtuoso CEO and Chairman Matthew Upchurch and Signature Vice-

President Ignacio Maza.

Our European spotlight in this edition underlines the ongoing excellent

health of the industry on the Old Continent.

Happy reading, and above all, we wish you a great 2018!

4 EXCLUSIVE INTERVIEW

4 DELUXE HOSPITALITY

BROADENS ITS WINGS

Chris Cahill, CEO, AccorHotels Luxe group

6 NEW WAYS OF DISCOVERING

THE ISLANDS OF TAHITI

Nicole Bouteau, French Polynesia’s Minister

for Tourism, International Transport, and Institutional

Relations

9 EVENTS

9 ARABIAN TRAVEL MARKET

GROWING IN IMPORTANCE

9 SMART DATA FOR LUXURY

LOCATIONS: THEME FOR EHMA

AGM 2018

11 GERMANY’S BALTIC TERRITORY -

2018 OFFICIAL PARTNER REGION

OF ITB BERLIN

11 GLOBAL HOSPITALITY CEOs TO

SHARE WINNING STRATEGIES

ON BRAND AT INTERNATIONAL

HOTEL INVESTMENT FORUM (IHIF)

12 EVENTS CALENDAR

13 ELITE TRAVEL TRENDS

13 2018 LUXURY TRAVEL TRENDS

16 IN THE FIELD WITH GUIDO GRAF

WINE TOURISM

17 WINE TOURISM

THE ORANGE REGION OF AUSTRALIA:

THE NEW JEWEL IN THE CROWN OF

THE NATION’S WINE INDUSTRY

17 PHILIP SHAW – A WINEMAKER

OF INTERNATIONAL RENOWN

A VIRTUOSO ADVISOR

CONTENTS

18 SAME SIGNATURE – NEW AMBITIONS

19 VIRTUOSO PROMOTES A

SUSTAINABLE FUTURE

20 ANNOUNCEMENTS GALORE

@ ILTM CANNES

22 A&K ANNOUNCES INSPIRING

AROUND THE WORLD PRIVATE

JET TOUR FOR 2018

23 GENERATION JET SET

24 TRAVEL INDUSTRY ENCOURAGED

TO SAY “I DO” TO THE DESTINATION

WEDDING MARKET

25 HONG KONG AS AN OUTDOOR

GETAWAY DESTINATION

27 CRUISING

SILVER CLOUD DEBUTS

ANTARCTIC LUXURY VOYAGES

28 GREENER SHIPS

29 EUROPE

29 EUROPEAN TRAVEL COMMISSION

REPORTS STRONG GROWTH IN

TOURISM IN 2017

30 AIR TRANSPORT

LUFTHANSA, EUROPE’S WINNER

OF THE YEAR 2017

30 ENHANCED PARTNERSHIP BETWEEN

AIR FRANCE-KLM AND GOL

31 AIR FRANCE UNVEILS ITS NEW

“LITTLE SISTER”, JOON

31 KLM WELCOMES BLUEBOT (BB) TO

ITS SERVICE FAMILY

31 THE INCREDIBLE RECOVERY

OF BRUSSELS AIRPORT

32 OPENING THE GATES TO MALAYSIA

33 EUROPE INBOUND / TRENDS & FIGURES

TRACKING MULTIDESTINATION

TRAVEL IN EUROPE FROM LONG-

HAUL SOURCE MARKETS

34 EUROPE: INBOUND TRAVEL TRENDS

35 TRENDING DESTINATIONS

GREECE EMERGES THANKS

TO TOURISM SECTOR

36 YEAR OF CULTURE FOR GIBRALTAR

36 IT’S SLOVENIA CULTURE TIME,

THE YEAR OF CULTURAL TOURISM

37 TRENDING HOTELS

ADULTS-ONLY: MARBELLA NIDO

SUITE HOTEL & VILLAS, CORFU

37 HASTINGS ANNOUNCES MAJOR

INVESTMENT ON STAR BELFAST

PROPERTY

38 EUROPE OUTBOUND / TRENDS & FIGURES

EUROPE AS A SOURCE MARKET

39 INNOVATIONS

& TECHNOLOGIES

39 KEEPING UP WITH TRAVEL TECH?

YES, WE CAN!

40 IN THE FIELD WITH DAVID ESSERYK

INTERNET OF THINGS (IOT): WHAT

IS IT GOOD FOR IN THE HOTEL

ENVIRONMENT?

41 CHATBOTS IN HOSPITALITY,

INFLUENCERS AND STARTUPS

42 REDEFINING THE HOSPITALITY

EXPERIENCE

44 PAYMENT SYSTEMS AND

TECHNOLOGIES


EXCLUSIVE INTERVIEW

Sofitel Singapore City Centre,

Singapore

© Masano Kawana

DELUXE HOSPITALITY

BROADENS ITS WINGS

AccorHotels defines luxury in a way that “suits the personae of the guest”

Chris Cahill

CEO, AccorHotels Luxury Brands

It’s now been a little while since the integration

of Raffles, Fairmont and Swissôtel into the

AccorHotels group. We asked Chris Cahill, CEO of

AccorHotels Luxury Brands what the net result of this

integration has been in terms of growth potential.

All our brands are well

situated across some of

the world’s fastest growing

markets. The acquisition

of Raffles, Fairmont and

Swissôtel brands provided

AccorHotels with a stronger

footprint in North America

and three remarkable and

trusted brands that are

internationally recognised

for their iconic luxury

hotels, unforgettable

experiences and hightouch,

personalised

guest service. Since the

transaction, 35+ properties

under Fairmont, Raffles

and Swissôtel brands have

been signed. There is great

acceptance and reception

from potential owners.

What is AccorHotels

group’s definition of

“luxury”?

Luxury has indeed become

a widely used term,

complicated by its personal

nature and meaning: one

person’s idea of luxury may

be a standard or another

person’s excess. We define

luxury at each of our

ONE

PERSON’S IDEA

OF LUXURY MAY

BE A STANDARD

OR ANOTHER

PERSON’S EXCESS

brands in a way that suits

the personae of the guest.

At Le Royal Monceau,

Raffles Paris, for example

we might offer a bespoke

gallery tour based on a

guest’s interest in emerging

artists, designed by our art

concierge.

Fairmont Gold, a hotel

within a hotel concept,

provides a distinct level of


Hotel & Tourism

SMARTreport #37

2018 Winter Edition 5

exclusivity, exceptional service

and personalized luxury for

discerning travellers. While

Fairmont Fit customised

program delivers in-room

workout apparel and running

shoes fitted to visiting guests.

At MGallery hotels, “Inspired by

Her” offers a range of products,

gestures and services that

address the distinct needs of

female travellers.

Each of our brands aim for a

high degree of personalization

and individual recognition and

an approach, be it in wellness,

design or our culinary offerings

that inspires guests to feel

healthier, happier and more

enriched by staying with us.

What will be the biggest

challenges in coming years?

Customising the hotel

experience for each individual

guest requires a high degree

of congruity between our

guests, our technology and

our service providers. We must

pay attention and track data

on guest preferences, while

remaining discreet, respectful

of privacy and focused entirely

on the needs, comfort and ease

of our guests. We are fortunate

that we can rely on the genuine

warmth of our colleagues

and the sophistication of our

technology to find that balance.

How do you work with

travel professionals in terms

of “pro” interfaces and

eventual incentives?

AccorHotels always consider the

luxury travel advisor as a critical

part of our distribution. We

definitely want to develop the

partnership with them because

they provide us important

business to our hotels; through

that partnership we can get

much more information about

our clients and we are able to

personalise their experience in

the hotels and create everlasting

memories.

ACCORHOTELS

ALWAYS CONSIDER

THE LUXURY TRAVEL

ADVISOR AS A

CRITICAL PART OF

OUR DISTRIBUTION

What renovations and

openings will be the most

interesting over the next

year or so?

Raffles will open the doors at

the beloved Raffles Europejski

Warsaw and will follow that

up with the eagerly anticipated

reveal of the magnificent

restoration of Raffles Singapore

before launching a new oasis –

the Raffles Maldives Meradhou.

For Fairmont, our sights are set

on the exploration of exciting

new markets, with Fairmont

Austin in Texas, Fairmont in

the Maldives the recently

opened Fairmont Marrakech in

Morocco and Fairmont Amman

in Jordan. Fairmont has also

reflagged the Century Plaza

Hotel in Los Angeles which is

currently undergoing a massive

renovation. We have also

significantly renovated some of

our major landmarks in North

America such as the Fairmont

Empress in Victoria, British

Columbia with $60 million

restoration and Fairmont The

Queen Elizabeth in Montreal,

another $140 million renovation

project. As for the Fairmont

Royal York in Toronto, it has

just started a massive five-year

renovation program.

Sofitel has recently introduced

three stunning new properties

in Asia with the opening of

signature hotels including Sofitel

Kuala Lumpur Damansara,

Sofitel Singapore City Centre

and Sofitel Sydney Darling

Harbour. A new fashionable

property will also be opening in

Mexico City. We have exciting

news on our SO/ brand which

is expanding its presence in

Auckland, Jakarta, Samui, Kuala

Lumpur and other key European

cities soon to be revealed.

MGallery just opened three new

addresses including two that

mark first steps in Bosnia and

Dubaï: Victory House, London

Leicester Square in the UK,

The Retreat Palm Dubai in UAE

and Tarcin Forest Resort & Spa,

Sarajevo in Bosnia.

Pullman also benefits from

a strong development with

upcoming openings such as

Pullman Nadi Resort & Spa

Fiji, Pullman Luang Prabang,

Pullman Mandalay Mingalar,

Pullman Tokyo Tamachi.

The Chinese outbound

market has everyone’s

attention at the moment.

How important will this

sector become in the

next years, and what is

AccorHotels doing to address

the growth?

We have a strong presence in

China since over three decades

and now count a total of over

230 properties. Our recent

strategic partnership with

Huazhu Group is accelerating

our expansion in today’s largest

and fastest-growing domestic

travel markets and the world’s

largest outbound travel market.

The alliance offers customers of

both loyalty programs (together

over 100 million card holders)

the opportunity to access a

network of over 7,000 hotels

globally, thus strengthening

our leadership in the Chinese

market.

We also have five sales offices in

China, which allows us to be in

direct contact with this clientele,

for group or leisure requests.

Where Chinese clientele

represents an important part

of the hotel activity, we have

dedicated employees that speak

Chinese (sometimes it is even

their native language)

Yosemite Falls

Sofitel Shanghai Hongqiao,

China

© Michael Su


EXCLUSIVE INTERVIEW

© Dimitri Nguyen

Nicole Bouteau

French Polynesia’s Minister for Tourism,

International Transport,

and Institutional Relations

NEW WAYS OF

THE ISLANDS

Exclusive Interview: French Polynesia’s

International Transport, and Institutional

MAJOR HOTEL

DEVELOPMENT

PROJECTS, SUCH

AS THE TAHITIAN

VILLAGE ON

TAHITI, AND THE

CREATION OF

NEW HOTELS, ARE

ENVISAGED IN THE

MAIN ISLANDS

AND ALSO IN THE

SOCIETY ISLANDS

AND TUAMOTU

The Islands of Tahiti continue to grow as a luxury tourism destination, but

the diversity of the destination’s offering also continues to expand. We

asked French Polynesia’s Minister for Tourism, International Transport, and

Institutional Relations, Nicole Bouteau, how her Ministry is getting the message

across via its DMO.

The campaign launched two years ago

by Tahiti Tourism, “The Islands of Tahiti –

Embraced by Mana” is paying off, and this

duality, and showing the true strength of

the region, which is the Polynesians, the

warmth of their welcome, and our human,

natural and cultural heritage, is working

well, enabling us to stand out from socalled

“competitor” destinations, who also

sell over-water bungalows, beach and palm

trees.

Sustainability is growing as a criterion

in the decision-making process of savvy

travellers. How are you addressing this?

It’s important for us to remind people

that French Polynesia was the first

country to create a sanctuary for marine

mammals, and today it’s the biggest such

sanctuary. The concepts of eco-tourism

or sustainable tourism are of concern

to all the actors and decision-makers of

tourism in our islands. The first element is

that of blue tourism. We need to design

and regulate the development of boating

tourism, the nautical charter and floating

accommodation in general, but also for

luxury yachting as well. Sports practices and

nautical tourism activities are at the heart

of our offer — almost all of our tourism


Hotel & Tourism

SMARTreport #37

2018 Winter Edition 7

activity can be related to blue tourism.

Each of the sectors is fairly structured, even

if it is necessary to make further progress,

in particular for the local authorities, the

municipalities, where the problems to be

solved may sometimes seem complex. On

land, we must underline the efforts of

operators such as Dick Bailey (eds: Brando,

Pacific Beachcomber, Paul Gaugin Cruises,

etc.), who developed in Polynesia the first

SWAC systems (eds: a pioneering deep

seawater air-conditioning system). It’s not

challenges for French Polynesia go well

beyond tourism alone. The expanse of our

territory, the scattering of our islands and

the concentration of tourism and economic

flows are criteria which are obviously taken

into account when designing our tourism

development strategy.

Furthermore, the measures we take

must best preserve us from external

circumstantial fluctuations, whether

monetary, climatic, commercial, etc. This is

developing networks and relations with

TOs and TAs, mainly national ones, but

also recently, an opening onto North

America and various European countries.

Are any new air links planned?

French Blue and United Airlines have

announced new services via San Francisco

starting this year. We are also engaging

talks with other companies to service the

destination from other markets. We have

been in a phase of continuous growth for

DISCOVERING

OF TAHITI

Minister for Tourism,

Relations, Nicole Bouteau

just a paradise-like destination; it’s also an

important and responsible preoccupation

about this nature which is our wealth and

which needs to be protected.

How important is tourism in your GDP

and in terms of employment and what

actions do you envisage taking in the

short to mid-term? What are your

priorities?

For French Polynesia, for Tahiti and her

islands, the economic weight of tourism

is higher than the French national average

and closer to the world average, since

tourism accounts for about 10% of our

local GDP and 40% of our own resources.

In addition, expressed in full-time jobs,

tourism accounts for about 20% of all jobs

(public and private). The contribution for

the French Polynesian economy has no

equivalent in the world. The development

why we need to strengthen our structures,

our structuration. This is how we consider

our mid-term action.

The Islands of Tahiti are today very

well-known thanks to Bora Bora and

its luxury hotels. But a much more

diverse offering exists in terms of

accommodation types. What means

are you employing for this diversity to

become better known?

You are right. Various measures need

to be taken. Regarding the type of

accommodation you are mentioning,

which we call family-run hotels or

guesthouses, I can tell you that their

level of professionalism has considerably

increased over the past years. They are

now rated through French or international

labels. They have also streamlined their

commercial circuits, and they are slowly

the past three years after the crisis from

2008-2012, and are now reaching new

levels of turnover that had never been

reached before, with around 200,000

tourists. We are implementing a global

plan to upgrade existing, unclassified

or certified accommodation in order

to respond in a reactive manner to the

increase in the supply of seats in the air. We

have embarked on an in-depth overhaul

of our accommodation regulations,

allowing, among other things, to develop

and create a new dynamic in the medium

term in the small family hotel sector, our

family pensions, which are one of the key

selling points. In the longer term, major

hotel development projects, such as the

Tahitian Village on Tahiti, and the creation

of new hotels, are envisaged in the main

islands and also in the Society Islands and

Tuamotu


EVENTS

Hotel & Tourism

SMARTreport #37

2018 Winter Edition 9

ARABIAN TRAVEL MARKET

GROWING IN IMPORTANCE

Marking 25 years in 2018, Arabian Travel Market is the largest travel trade show in the

region, attracting 40,000 visitors last year. Ahead of its return to Dubai World Trade Centre

on 22-25 April, Simon Press, Senior Exhibition Director, explains why this year’s show is all

about responsibility.

Why did ATM adopt responsible tourism as its

theme for 2018?

The UNWTO estimates tourism is responsible

for about 5% of global CO 2

emissions and

accommodation accounts for approximately

20% of emissions from tourism. However,

travellers have become very conscious of their

carbon footprint and now look to their hotels,

tour companies and airlines to do more for the

environment.

This growing trend has meant the entire

industry has had to look long and hard at how

sustainability and a credible social consciousness

must drive business strategy. World Travel

Market London has been at the forefront of

responsible tourism for over 20 years and

provides the inspiration for ATM 2018, where

we will showcase MENA’s leading sustainable

hospitality businesses.

What are the highlights at the 25 th anniversary

edition of the show?

The tourism industry in the GCC has grown

ten-fold and more since we first opened our

show doors. Today we have the tallest buildings

and tallest hotels; revolutionary transport

infrastructure; theme parks and leisure attractions

that are the envy of the rest of the world.

ATM 2018 will reflect on this success, while

exploring how the industry will shape up

over the next 25 years, in light of continuing

geopolitical tensions, economic uncertainties,

huge technological advances and, of course, the

increasing trend of responsible tourism. We have

a line-up of top speakers scheduled to deliver

keynotes, panel discussions and presentations

over four days. The show will also see the return of

the Wellness and Spa Lounge, in partnership with

the Global Wellness Institute, and our popular

networking platforms Buyers’ Speed Networking

and Digital Influencer Speed Networking

Simon

Press

Senior Exhibition Director,

Arabian Travel Market (ATM)

and World Travel Market (WTM)

SMART DATA FOR

LUXURY LOCATIONS:

THEME FOR EHMA

AGM 2018

Examining ways data can be

leveraged in the marketing

of luxury properties, this

year’s annual general

meeting of the European

Hotel Managers Association

will have decidedly hightech

undertones.

EHMA was established in

Rome in 1974 as a nonprofit

association of Hotel

Managers operating first

Don Pepe

Gran Melia resort

class and luxury hotels

across Europe, with an aim

of safeguarding the ethics

of the hotel profession.

Marbella has been chosen as

the setting for this, the 45th

annual general meeting of

EHMA, due to take place

from 16-18 March. Venues

will include the Don Pepe

Gran Melia resort, along

with the Puerto Romano

Beach Resort and Spa and

the M Marbella


EVENTS

Hotel & Tourism

SMARTreport #37

2018 Winter Edition 11

Lakes in Mecklenburg

Vorpommern

GLOBAL

HOSPITALITY

CEOs TO SHARE

WINNING

STRATEGIES

ON BRAND AT

INTERNATIONAL

HOTEL

INVESTMENT

FORUM (IHIF)

GERMANY’S BALTIC

TERRITORY - 2018 OFFICIAL

PARTNER REGION OF ITB

BERLIN

When planning holidays in Europe,

Mecklenburg Vorpommern would in

most cases not immediately come to

mind. But that might change soon, as

the region is this year’s official partner

of ITB Berlin.

Generally, each year, ITB Berlin has an

official partner country, so this year’s

initiative by the Northern German

coastal region in becoming official

overall partner of the show is seen as a

major move in stepping into the global

spotlight, with the resulting almost

guaranteed growth in tourism that

stems from such a partnership.

Fine white sandy beaches, romantic

bays, and crystal-clear water ensure

untarnished pleasure when bathing

and swimming in Mecklenburg

Vorpommern. And the sun is also

particularly friendly to the region. The

wind, surf, current and salt content are

more pleasant on the Baltic Sea than

on the Atlantic. And as opposed to

the North Sea it does not constantly

disappear, as here there are no tides.

No wonder that Mecklenburg-

Vorpommern effectively invented

sea bathing… and more than 200

years ago at that, when the duke of

Mecklenburg bravely went into the

refreshing water in the year 1793 in

Heiligendamm and established the first

seaside resort of continental Europe in

this place.

In today’s fast evolving

environment, a brands’ longterm

success depends on its

ability to remain one step ahead.

With “Reaching New Heights”

being the theme of IHIF 2018, it

is clear that a strong leadership

and strategic vision are

essential to secure the future of

a hospitality brand and take it

to new heights. The traditional

CEO Panel at IHIF 2018 brings

together 5 global leaders. Three

heavyweights of the hospitality

industry return to the IHIF

programme: Geoff Ballotti,

President and CEO, Wyndham

Hotel Group; Sébastien Bazin,

Chairman and CEO,

AccorHotels; and Christopher J.

Nassetta, President and CEO,

Hilton. They’re joined by two

new CEOs who took the helms of

their groups in 2017: Keith Barr,

CEO, IHG and Patrick Pacious,

President and CEO, Choice

Hotels International

ITB BUYERS CIRCLE: THE EXCLUSIVE MEETING

PLACE FOR 1,000 SENIOR BUYERS

Senior buyers from around the world

take up the 1,000 coveted places

at the exclusive ITB Buyers Circle,

thus ensuring their visit will be an

even greater success. Around 1,000

national and international decisionmakers

representing the business

travel, MICE and leisure travel sectors

are invited to submit their application

to www.itbbuyerscircle.com by 15

February 2018. Membership of the ITB

Buyers Circle is valid for one year


EVENTS

IHIF berlin

EVENTS CALENDAR

17-21 JANUARY 2018

FITUR

Feria Madrid, Madrid, Spain

www.ifema.es

25-28 JANUARY 2018

EMITT - East Mediterranean International

Travel & Tourism Exhibition

Tüyap Fair Convention and

CongressCenter, İstanbul, Turkey

www.emittistanbul.com

CLEVERDIS

PARTNER

23-24 JANUARY 2018

HTNG Middle East Conference

Jumeirah Mina A’Salam, Dubai, UAE

www.htng.org

21-22 FEBRUARY 2018

Travel Technology Europe

Olympia, London, UK

www.traveltechnologyeurope.com

21-23 FEBRUARY 2018

PATA Adventure Travel and Responsible

Tourism Conference and Mart

Aloft Al Ain, Abu Dhabi, UAE

www.pata.org/atrtcm/

1-2 MARCH 2018

LTM - Luxury Travel Mart Moscow

Hyatt Regency, Moscow, Russia

www.luxurytravelmart.ru

5-7 MARCH 2018

International Hotel

Investment Forum (IHIF)

InterContinental, Berlin, Germany

www.berlinconference.com

CLEVERDIS

PARTNER

7-11 MARCH 2018

ITB Berlin

Messe Berlin, Berlin, Germany

www.itb-berlin.de

CLEVERDIS

PARTNER

CLEVERDIS

PARTNER

8 MARCH 2018

European Group Travel Awards (EGTA)

Intercontinental Hotel Berlin Ballroom,

Berlin, Germany

https://europeangrouptravelawards.com/

EGTA/

CLEVERDIS

PARTNER

12-14 MARCH 2018

HT-NEXT - Hotel Technology Forum +

HTNG North American Conference

Manchester Grand Hyatt, San Diego,

California, USA

www.ht-next.com/show

13-15 MARCH 2018

25 th Moscow International Travel &

Tourism Exhibition (MITT 2018)

Expocentre, Moscow, Russia

www.pata.org/event/25th-moscowinternational-travel-tourism-exhibitionmitt-2018/

CLEVERDIS

PARTNER

16-18 MARCH 2018

45 th EHMA (European Hotels Managers

Association) Annual General Meeting

Gran Melia Resort Don Pepe, Marbella, Spain

www.ehma.com

3-5 APRIL 2018

World Travel Market (WTM) Latin

America

Expo Center Norte, Sao Paulo, Brazil

http://latinamerica.wtm.com/en/home/

CLEVERDIS

PARTNER

11-13 APRIL 2018

HITEC Amsterdam

RAI Exhibition and Convention Centre,

Amsterdam, The Netherlands

www.hftp.org/hitec/amsterdam

15-17 APRIL 2018

International Luxury Travel Market

(ILTM) Africa

Cape Town International CONVENTION

CENTRE, CAPE TOWN, SOUTH AFRICA

www.iltm.com/africa/Home/

18-20 APRIL 2018

World Travel Market (WTM) Africa

Cape Town International Convention

Centre (CTICC), Cape Town, South Africa

http://africa.wtm.com

22-23 APRIL 2018

International Luxury Travel Market

(ILTM) Arabia

Dubai International Convention and

Exhibition Centre, Dubai, UAE

www.iltm.com/Arabia/

22-25 APRIL 2018

Arabian Travel Market

Dubai International Convention and

Exhibition Centre, Dubai, UAE

http://arabiantravelmarket.wtm.com

A CLEVERDIS Publication, 65 avenue Jules Cantini, Tour Méditerranée,

13006 Marseille - France - Tel: + 33 442 77 46 00 - Fax: + 33 442 77 46 01

E-mail : info@cleverdis.com - www.cleverdis.com

SARL capitalised at Euro 155,750 - VAT FR 95413604471 - RCS Marseille B 413 604 471

Publisher: Gérard Lefebvre - Publishing Director: Jean-Guy Bienfait

Managing Director: Jean-François Pieri - Marketing Manager: Nathalie Meissner

Editor-in-Chief: Richard Barnes - Head of editorial team: Robin Presthus

Art Director: Hélène Beunat

With the participation of: Quentin Ankri, Bettina Badon, Naila Ben Ghorbal

>>To contact them: first name.last name@cleverdis.com

Printing: Pure Impression, Mauguio, France

Registration of Copyright January 2018 • ISSN 2110-8676. Information presented in this publication is purely indicative in order to illustrate subjects

contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used to professional or

commercial ends. While all efforts have been made as to accuracy and pertinence of content and data contained in this publication, CLEVERDIS may in no case be

held responsible for the consequences, whatever their nature may be, that may result from the interpretation of this data or content, or any eventual errors therein. All

rights are reserved. Any reproduction of the content of this publication, even partial, by any procedure whatsoever, is strictly prohibited without the prior authorisation

of the publisher. Any copy, whether by photography, photography film, magnetic tape, disc or other means constitutes a forgery, liable to punishment under French law

under the legislation of 11 th March 1957 covering copyright. All brands cited in this publication are registered trade marks and/or belong to companies which are their

respective proprietors. The publishers and editorial staff decline all responsibilty as to opinions formulated in this publication by those interviewed or cited therein. Their

opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs

and other documents supplied by those included in the report imply the acceptance by their authors of their free publication therein. Documents and photgraphs are

not returned. It should be understood that this publication contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other

than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating

to the timing of the record date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from

the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of

publication. Photo Credits and Copyright: All Rights Reserved


ELITE TRAVEL TRENDS

Hotel & Tourism

SMARTreport #37

2018 Winter Edition 13

2018 LUXURY

TRAVEL TRENDS

Small Luxury Hotels has released a report from

Trendwatching.com looking forward to luxury travel

trends for 2018 and beyond. They have identified five

consumer trends that will shape luxury travel. From the

demand for personalised leisure (HANDS-ON LUXE) to

new spheres of inner discovery (SPIRITUAL STORIES),

new challenges and tremendous opportunities lie

ahead for those battling to surprise and delight

travellers in the next 12 months. The trends are as

follows: 1. HANDS-ON LUXE 2. SPIRITUAL STORIES

3. NOVEL GAZING 4. NIGHT NURSES 5. INTUITIVE

DINING

So just how will luxury travellers break free from

the masses and do something radically different in

2018? By getting their hands dirty and working on

their vacation and ensuring that every element of

their experience is just so: from creating their own

personalised ambiance to catching their own dinner,

travellers want to co-design their own experience.

Counterintuitive? Sure. Yet when done right,

independently minded travellers can earn their way to

richer, more evocative memories.

You can find the entire report on the SLH.com website.

And in the next pages, you’ll also find a selection of

important news and information that will shape the

coming year.

New Zealand


In The Field

with Guido Graf

THE “INSIDE LINE” ON WHAT’S HOT IN THE FIELD OF TRAVEL ADVICE

PART 2

WINE TOURISM

IN

VINO

VERITAS

One of Europe’s first Virtuoso

travel advisors, Guido Graf – Travel

Designer – DeluxeTargets –

Switzerland – reports for us in this

issue on the current state of play

when it comes to wine tourism,

as well as a couple of interesting

trends and ideas set to spur the

imagination of his peers.

In vino veritas, or “in wine, truth”: as

people increasingly seek genuine and

instructive experiences when they travel

(in some ways, seeking the truth), wine

tourism is more than ever becoming a

way to combine discovery of a new place

with interesting encounters, learning,

and gustative delights. Originally, when

talking about wine tourism, thoughts

would dart instantly to France and

Italy, but today, destinations such

as Australasia, Argentina, Chile

or South Africa incorporate

wine tourism. And while in

many cases it might not

be the key reason

for the travel, it

is something

that should be

considered as part

of an enthralling and

memorable itinerary for the

visitor.

In France, one way to get “up close

and personal”, is with the Luxury Wine

Experience by Bernard Magrez. This

upmarket wine tourism experience

allows guests to discover all that

Magrez, the only owner of four Grands

Crus Classés, in each of the major

appellations of Bordeaux - has built

over his lifetime. Travellers can even

stay with Magrez himself in one of

the five guest rooms at Château Pape

Clément. For those simply travelling

through Bordeaux, the “La Cité du Vin”

is an interactive museum that is unique

in the world. This museum doesn’t only

offer a wine blending workshops, but

also has a great rooftop restaurant with

a nice view over the city of Bordeaux.

WINE

TOURISM IS

MORE THAN EVER

BECOMING A WAY TO

COMBINE DISCOVERY OF

A NEW PLACE WITH

INTERESTING ENCOUNTERS,

LEARNING, AND

GUSTATIVE

DELIGHTS.

And the city of Saint Emilion, located

close by, is a superb spot to visit,

surrounded by a large number of

“Grand Cru” wineries.

Much further afield, my favourite

excursion is the boat tour though the

Marlborough Sounds in New Zealand.

In my point of view, the best Sauvignon

Blanc wine comes from here. This can

easily be combined with a stay at

the Bay of Many Coves. There

are only a few places in the

world that can offer such

luxurious, mouthwatering,

sensory

combinations

of fine foods

and wines, and

the kind of pristine,

natural surroundings

that luxury travellers desire,

and this is one of them. Here,

travellers will forget their busy

daily routine in a secluded part of

the world.

Lastly, combining golf and wine in the

European winter time, South Africa is

the place to go. Its most famous wine

region is located east of Cape Town,

however along the Garden Route, some

very nice boutique wineries can also be

found. Combine this with Fancourt or

Pezula in the Garden Route or De Zalze

Golf Club in the Winelands close to

Cape Town.

Don’t forget, it is essential to learn

about your clients’ tastes, since this will

help you guide them to the right wine

destination

SEE YOU AGAIN IN THE NEXT EDITION


ELITE TRAVEL TRENDS

WINE TOURISM

Hotel & Tourism

SMARTreport #37

2018 Winter Edition 17

THE ORANGE REGION OF AUSTRALIA:

THE NEW JEWEL IN THE CROWN OF THE

NATION’S WINE INDUSTRY

Central Western New South

Wales has not until been

on the global wine lover’s

bucket list, but that’s quickly

changing. Nearby Bathurst is

Australia’s oldest inland city,

dating from the gold-rush days

of the mid-to-late 19 th Century,

and Orange has been known

simply a tranquil rural centre.

Today, the area’s wine industry

is starting to make a significant

mark on the Australian wine

industry. It has only been

within the past 10 years that

it has started to make a name

for itself growing some of the

country’s, if not the world’s

best, cool climate wines

The Orange terroir is unique in

that its grapes are grown in a

region of 600m + above sea

level. It is in fact the only terroir

in Australia to be defined by its

altitude. The climate produced

from this altitude gives Orange

wines their distinct flavours

and colour; grapes can be left

on their vines longer and can

mature more slowly than in

warmer climates allowing for a

better balance of flavours.

Orange Wine Tours is one of

the key tour operators in the

region, offering a new and

exciting way to experience

this fabulous cool climate

wine region. They have

partnered with some of the

best viticulturists in Orange to

bring visitors exclusive tours

ranging in scale from firsttime

wine drinkers to a more

experienced palette wishing to

gain knowledge of the region’s

specific flavours. Tours can

also be tailored to suit specific

needs, especially any wine

“aficionados” hoping to test

their palate against that of the

local wine maker

TOURS CAN

BE TAILORED TO

SUIT SPECIFIC

NEEDS, ESPECIALLY

ANY WINE

“AFICIONADOS”

HOPING TO TEST

THEIR PALATE

AGAINST THAT OF

THE LOCAL WINE

MAKER

PHILIP SHAW –

A WINEMAKER

OF INTERNATIONAL

RENOWN

One of the stalwarts

of the local wine

trade is Philip Shaw, a

winemaker with over

five decades’ experience,

formerly of Rosemount

wines fame. Recognised

as one of the world’s

leading winemakers,

he’s twice been

awarded the coveted

Winemaker of the Year

award at the London

International Wine

and Spirit Competition

(1986 and 2000),

received the Qantas

Gourmet Traveller

Wine Magazine’s

accolade for Australian

Winemaker of the Year

(1999) and received the

Graham Gregory Trophy

for his outstanding

contribution to the

Australian wine industry

(2000). Shaw’s striking

Koomooloo Vineyard is

open to the public, and

is one of the highlights

of any regional wine

tour. If the visitor is

lucky, Shaw himself may

even be present for a

tasting


ELITE TRAVEL TRENDS

Ignacio Maza

Executive Vice President,

Signature Travel Network

SAME SIGNATURE

– NEW AMBITIONS

The Signature Travel Network adds new hotels and points of sale

The Signature Travel Network continues to re-invent itself, developing new

programmes and tools to make its members more effective and more

relevant to consumers and travel partners. We asked the member-owned

network’s Executive Vice President, Ignacio Maza to tell us more.

priorities for 2018 include leveraging

Signature’s 1-to-1 marketing tools and

developing new Digital tools, especially

compelling content for social media.

This year, we welcomed 11 new leading

travel sellers to our network, including

Adelman Vacations and Hess Travel in the

USA, as well as the Magellan Travel Group

in Australia. Signature now generates over

US$7bn in travel sales, and has over 7,000

consultants worldwide.

We added over 100 new hotels, destination

specialists, tour operators, cruise lines

and tourism offices to our portfolio of

preferred partners, as well as the industry’s

first preferred supplier agreement with

TCS World Travel.

We expanded our database to over

4.5 million names and launched new

consumer benefits. We continue to invest

in technology, ensuring consultants have

access to turnkey, highly customised

marketing and client relationship

management tools to better serve

travellers.

What were some of the highlights

of your 2017 annual sales meeting in

Vegas?

Our 2017 Sales Conference was our

biggest and best ever, including over 1,400

consultants and 900 preferred partners

worldwide. We offered over 50 different

seminars and workshops, as well as one-onone

appointments and business sessions.

Key announcements were that the network

enjoyed sales growth across all segments –

hotel, tour and cruise – and advance sales

for 2018 are even stronger than same

time last year, with Luxury travel growing

fastest. We saw a big rebound in Europe in

2017. Automation and creating efficiencies

for consultants remain priorities, which

includes enhancements to Signature’s

propriety mobile itinerary application,

Pocket Travel Consultant, and the launch of

new B2C hotel booking engine. Marketing

What do you see as being the key

trends in luxury travel as we enter

2018?

Our future booked business for 2018 is very

strong. 2018 is shaping to be a robust year

for travel to Europe, South Pacific, Hawaii,

South/East Africa, North America, as well as

Japan and Southeast Asia. Consumers are

looking for new horizons, so we are seeing

more inquiries for far-flung destinations. We

are increasing sales for multi-generation/

family travel, celebration-related travel,

active/adventure travel, as well as solo

travel.

Overall, travellers are seeking once-in-alifetime

experiences, expert advice, access

to special venues and personalities, unique

itineraries, meaning, fulfilment, and a sense

of wonder in their travels. Expectations are

high, but we are confident that we can

deliver results


Hotel & Tourism

SMARTreport #37

2018 Winter Edition 19

VIRTUOSO PROMOTES

A SUSTAINABLE FUTURE

Chairman and CEO Matthew D. Upchurch

on the greening of travel and tourism

Virtuoso has just released a new

whitepaper on sustainable tourism. We

asked Matthew Upchurch to tell us more.

At our recent sustainability summit, I was

sitting there with massive companies like Royal

Caribbean and AccorHotels but also smaller

companies like Aqua Expeditions, Nomadic

Expeditions or Wilderness Safaris. We are not

a certification organisation and we don’t want

to be, so what is our role? We are squarely

in the commercial aspect of travel and we

are squarely in the consumer influence part

of that, so the basic outcome of sustainability

is that we feel that our core focus should

be “How do we help make sustainability a

greater factor in consumer choice, so that

we can play an active role in making those

people that are doing the best sustainability

work also the most commercially successful?”

We can align sustainability with commercial

success by being part of that solution. That’s

the best impact we could have on the industry

and on the topic and that’s what we are doing

henceforth.

How is the Virtuoso network moving

forward with its sustainability policies?

First of all, practice what you preach. I have to

give my wife total credit, as half way through

2016, knowing that 2017 was the UNWTO’s

International Year of Sustainable Tourism for

Development, she said, “I have an idea for the

next year. We are going to plan all our family

travel around Virtuoso leaders in sustainable

tourism”. So, we started in November last year

with The Brando, and I am still showing photos.

It’s an incredible place, then we went to New

Zealand, also exceptional, and continued

on. We just added our first “voluntourism”

company - ME to WE - out of Toronto.

As Richard Branson said, we can only advance

the environmental movement if we “shame

and blame”. There is proven scientific evidence

that human beings will only alter a behaviour

for a short period of time based on fear, and

one of the greatest examples of that comes

from Brené Brown and one of her books. She

cites the example of people who have had near

death cardiac experiences. Then they are told

by their doctors if you don’t change this or

this, you will die. You know what the outcome

of that is? 80% of people who had serious

cardiac problems die exactly because they

didn’t take action

on those simple

things, or they did

for only a short

time. The evidence

goes to show

that the only way

you can change

somebody’s

behaviour longterm

is by painting

the picture of what

the future could

be and showing

a potential path

of how to get

there …

… Extract from an exhaustive

interview undertaken at ILTM, Cannes

in December 2017, available on

www.hotelandtourismonline.com.

Matthew Upchurch

receives the Mary Gostelow

award for industry achievement

from travel “guru”

Mary Gostelow (left)

and ILTM portfolio manager

Alison Gilmore (right)


ELITE TRAVEL TRENDS

ANNOUNCEMENTS GALORE

@ ILTM CANNES

Selected highlights of the not-to-be-missed luxury travel “Mecca”

Alison Gilmore

Director, ILTM Portfolio

ILTM Cannes saw a swathe of major

industry announcements, and the

success of the ILTM formula has led

its organisers to evolve its portfolio of

events around the world.

ILTM Portfolio Director, Alison Gilmore,

in opening the first day’s round of press

conferences, repeated the words of Chris

Kutarna, Author of “the Age of Discovery”,

who spoke at the pre-show forum: “We

are living the second renaissance and you

and I are the map makers.”

Ms Gilmore announced the rebranding

of ILTM events: Travel Week Sao Paulo

becomes ILTM Latin America Sao Paulo,

much bigger and better.

ILTM Americas in Mexico is being renamed

ILTM North America. “Product comes

from all over the world but buyers come

from the individual regions”, explained

Gilmore.

ILTM Asia becomes ILTM China – just for

China. ILTM Asia Pacific will be in May

2018 in Singapore and ILTM Japan will be

incorporated into ILTM Asia.

Nicolas Clayton

CEO, Capella Group

CAPELLA HOTEL GROUP

Capella Group CEO Nicolas Clayton was

present at ILTM for a press conference

where he outlined a number of new

openings due for the coming years.

Amidst a 1930s-themed grand opening,

Capella Shanghai celebrated a milestone

on 28 October 2017. Since announcing the

project in 2015, Capella Shanghai is now

fully opened with 55 shikumen villas, 40

luxurious serviced residences, a world-class

Auriga Spa and casual chic French dining

concept le Comptoir de Pierre Gagnaire

as well as la Boulangerie et Patisserie by

the legendary chef Pierre Gagnaire in the

street-facing Gallery.

Capella Ubud set to open in April 2018.

Nestled between the rainforest and

surrounding rice terraces, along the sacred

Wos river, where the local villagers of Keliki

regularly gather for festive processions,

Capella Ubud, Bali is a boutique, exclusive

tented camp that brings together the most

luxurious accommodation with a total

jungle immersion experience that is set to

redefine adventure wellness.

Capella Bangkok is opening in October

2018, situated on the river. Capella

Maldives is set to open in 2020. It’s a

one of a kind development compared to

what’s in use today, as it’s part of a threeresort

grouping. Capella Sydney is set to

open late in 2020, with Capella being

the owner-operator. Capella is taking an

historic sandstone government building in

the city centre, transforming it into a luxury

hotel. Recent bids have also been made for

hotels in Kyoto and Tokyo


Hotel & Tourism

SMARTreport #37

2018 Winter Edition 21

ACCORHOTELS LUXURY PORTFOLIO

The AccorHotel group have signed

a management agreement with

Dubai-based master developer

Nakheel for the expansion of the

Raffles brand.

The agreement, recognised by

Nakheel Chairman, Ali Rashid

Lootah and Sébastien Bazin,

Chairman and CEO of AccorHotels,

at a signing ceremony at ILTM

Cannes, will lead to the opening of

PALM360, a spectacular two-tower

development on the Palm Jumeira

comprising the Raffles the Palm

Dubai Hotel and Raffles Residences

PALM360.

Set to open in 2021, palm360

will be the first beachside resort

for Raffles in Dubai and the

tallest structure on Palm Jumeira,

at almost 260 metres high. The

hotel will comprise 125 rooms and

suites.

New Openings @ AccorHotels

Chris Cahill, CEO of AccorHotels

Luxe group, announced dozens of

new properties in the pipeline for

the group’s various top-end brands

during an ILTM press conference.

Fairmont: Currently 75 properties,

and 16 in the pipeline.

Cahill outlined major renovations

that have just been completed in

Chris Cahill

CEO, AccorHotels Luxe group

Victoria and Montreal in Canada,

and St Andrews, Scotland. Latest

property openings include the

Fairmont Istanbul and the Fairmont

Royal Palm Marrakech.

Upcoming – Fairmont Austin

Texas, a convention hotel and the

Fairmont Century Plaza Los Angeles

– a major renovation project.

Sofitel: Currently 122 properties,

and 24 in the pipeline.

Raffles, the iconic brand, currently

has 11 properties and there are six

in the pipeline.

Of course, the biggest restoration

project is that of Raffles in

Singapore. “No walls have been

moved, but all infrastructure,

cabling, sprinkler systems, etc., are

being renewed”, said Cahill. The

work has been under way for some

time, but the hotel will close this

month for several months for the

finalisation of the project.

Raffles Warsaw is set to open in

2019, and will be a truly iconic

property in Europe.

Cahill also spoke of the group’s

agreement to acquire 51% the

Orient Express – a project still in

progress

SEABOURN

Seabourn Group CEO Rick Meadows introduced

a new ship due to be launched in May 2018:

Seabourn Ovation, with 300 suites (600 guests).

All cabins are oceanfront with verandas. The

ship begins sailing in Summer 2018 in Northern

Europe. Interior design is by Adam Tihany,

renowned for his design of a number of luxury

hotels. “The aim was to make the ships feel like

private luxury yachts”, quipped Meadows

FOUR SEASONS

Rick Meadows

CEO, Seabourn Group

Simon Casson

President,

Hotel Operations, EMEA ,

Four Seasons hotels

Simon Casson, President – Hotel Operations,

EMEA, Four Seasons hotels began by introducing

15 of the group’s top GMs present at ILTM. New

Four Seasons openings were outlined in a video,

including New York, South Florida, Anguilla,

Sao Paulo, London, Megève (first mountain

destination), Athens (Astir Palace), Seychelles

(Desroches Island rebuild), Maldives (Voavah,

Baa Atol), Hoi An Vietnam, Kyoto, Tianjin (near

Beijing), Kuala Lumpur (new hotel in Golden

Triangle), Kuwait (CBD), and Tunis (seaside). The

London at Ten Trinity Square has been totally

renovated, and its restaurant, La dame de Pic, has

just been awarded its first Michelin star


ELITE TRAVEL TRENDS

TRAVELLING

BY PRIVATE

JET ALLOWS

GUESTS TO

EXPERIENCE FAR

MORE THAN A

CONVENTIONAL

ITINERARY –

WITH GREATER

COMFORT AND

EASE.

A&K ANNOUNCES INSPIRING

AROUND THE WORLD PRIVATE

JET TOUR FOR 2018

Geoffrey Kent curates an expedition leading travellers off the beaten path -

in Nicaragua, Chile, New Zealand, Australia, India, Oman and Georgia

Departing October 18, 2018, Geoffrey

Kent has envisaged a world tour, visiting

not only his favourite destinations, but

also some he’s always wanted to see.

“I can’t think of a more fulfilling way to

discover a new destination than by sharing

the experience with people that share my

passion for travel adventure,” explains A&K

founder Geoffrey Kent. This impulse led him

to design a new exclusive journey by private

jet: Around the World with Geoffrey Kent:

An Inspiring Expedition. Fifty guests will

join him on a globe-spanning journey from

the lush rainforests and pristine beaches

of Nicaragua to the medieval heritage of

Georgia, aboard an exclusively-chartered jet.

While local staff on-the-ground guarantee

access to people and sites beyond the reach

of the average traveller to deliver the most

memorable local experience.

“We’ll be circling the world to explore

destinations I’ve always wanted to

experience in person, as well as a few

of my favourites, which we’ll offer up in

an entirely new way,” says Kent. “I’m

particularly looking forward to returning to

Oman, where I served while in the British

Army.”

Beginning in Miami, the first stop is

Nicaragua, to explore the stunning Emerald

Coast, with its dramatic national parks,

volcanoes, and vibrant colonial-era towns.

Then it’s on to the vast wilderness of Chilean

Patagonia with its breath-taking landscapes

and great ice fields. On Easter Island guests

share a vibrant cultural tradition among

the mystical statues. New Zealand offers a

choice of thrilling adventures before flying

directly to the celebrated vineyards of

Western Australia’s Margaret River. In the

Indian state of Kerala guests travel far off

the beaten path to experience the spiritual

side of India. Then a celebration of the rich

history of the Sultanate of Oman from the

desert to the coast before ending at the

cultural crossroads of East and West in the

Caucasus Mountains of Georgia.

Travelling by private jet allows guests to

experience far more than a conventional

itinerary – with greater comfort and ease. On

board comforts of the privately-chartered

Boeing 757-200ER are 50 custom-designed

Italian leather seats equipped with personal

massage system, 4-way adjustable headrests

and lumbar support, that open to fully lieflat

beds 6.5’ long (79” pitch). Additional

seating enables each guest to socialise in

comfort with their travel companions, while

a full privacy screen and extra-high seat

back provide undisturbed rest


ELITE TRAVEL TRENDS

Hotel & Tourism

SMARTreport #37

2018 Winter Edition 23

GENERATION JET SET

70% of affluent millennials planning international travel over next year

Reaching Affluent Millennials is BBC

World News’ award-winning study into

the generation known as “Millennials”

(16-34-year-olds).

BBC World Service presenter Ros Atkins,

outlined the findings at WTM London

in a roundtable session in which experts

discussed the role brands have in the lives

of AMs, what external factors influence

their travel decisions, and what Affluent

Millennials look for when it comes to travel

and travel-based marketing.

The global web index estimates there are

over 940 million millennials, and in defining

“affluent”, the BBC took the top 25%

of incomes of each of the countries taken

on. 21.5 million Affluent Millennials across

eight countries surveyed (Australia, USA,

France, Germany, South Africa, Singapore,

Hong Kong and Canada) are planning to

take an international trip this year. They are

18% more likely to travel for leisure multiple

times per year than Gen X or Baby Boomers.

The study found that two thirds of Affluent

Millennials went on an international holiday

last year, and 70% are planning a trip for the

next year. Furthermore, Affluent Millennials

are 92% more likely to stay at a premium

hotel than their non-affluent counterparts.

The study sought to find out what is distinct

about this generation when it comes to

relationships with brands, media and

advertising.

“These are heavy leisure travellers”, says

Atkins. “These are people who want to

move and have quite specific requirements

from holidays, and they are definitely not the

same as the requirements of Generation X or

the Baby Boomers.

The USA tops destinations sought after by

European AMs over the next year, followed

by Spain, UK, Germany and Greece.

Haitham Mattar, CEO, Ras Al Khaimah

Tourism Development Authority spoke at

the conference of a similar survey conducted

by his government: “There is a great deal of

individualism. They want everything to be

specific to them. They are looking for luxury

indulgence. What is the luxury hotel going

to deliver in terms of experience that they

can take away?”

Anthony Berklich, Founder of Inspired

Citizen added, “They have big egos; they

want to show off a little bit, so creating

experiences that are individual and tailored

to them makes them feel special and speaks

to the fact they want to share the experience

on social media with their friends and family.

But you also have to speak to their heart”

THESE ARE

PEOPLE WHO WANT

TO MOVE AND HAVE

QUITE SPECIFIC

REQUIREMENTS

FROM HOLIDAYS

Ros Atkins

BBC World Service presenter


ELITE TRAVEL TRENDS

Susan Barone

Founder & Director,

Luxury Weddings Worldwide

TRAVEL INDUSTRY

ENCOURAGED TO SAY “I DO”

TO THE DESTINATION WEDDING

MARKET

It’s time for travel companies and tourist boards to take the plunge and get into the

lucrative weddings market. This was the clear message given at the first dedicated

seminar on tying the knot abroad at the World Travel Market in London.

The global weddings industry is

worth US$300 bn, is almost recession

proof and continues to grow, according

to Susan Barone, founder and director

of Luxury Weddings Worldwide, who

moderated the session, entitled: “Say ‘I

do’ to the destination wedding market

and enhance your brand”.

“Travel and weddings are two very

different business areas and are more

successful when brought together,” said

Barone. “It’s not just a matter of supplying

one particular wedding any more. It’s

something uniquely different. Everyone is

trying to plan something better than the

last destination wedding that they went to.

Luxury wedding planner Bruce Russell,

who manages upmarket special days for

couples spending £250,000 and above,

said, “Destination weddings are five-six

days. It’s no longer the one day. And it’s

not just about the couple. They do realise

that it’s about the guest experience as

well.”

He said Italy remains hugely popular for

weddings, while Marrakesh is becoming

a good option, due to a wide variety of

locations, light and easy access. Asia and

Thailand destinations are also popular. But

couples often do not have a destination in

mind. Rather, some have a theme, such

as getting married by a lake, or having a

beach or a mountain wedding: “It’s about

the destination but it’s also about the

experience,” Russell added.

Samantha Berry, wedding team lead

at tour operator Kuoni, told delegates:

“It’s not just about the wedding couple

themselves as about the wedding party,

how they are going to get to the venue

where they will stay. The best thing is to

listen to the couple and get a feel for what

they want for their day and their week.”

International wedding photographer

Jules Bower said tourist boards and travel

companies still have plenty of opportunity

to grab a slice of the market: “Right now

the wedding industry is booming and will

continue to do so as long as more options

become available. There are plenty of

clients out there that want something

unique and bespoke and this is true in the

luxury market. People are just pushing the

limits all the time.”

Dileep Mudadeniva, vice president

brand marketing at Cinnamon Hotels &

Resorts said it is important for hoteliers

not to have too rigid an approach, as

couples can often change their mind,

even at the last minute


ELITE TRAVEL TRENDS

Hotel & Tourism

SMARTreport #37

2018 Winter Edition 25

HONG KONG AS AN OUTDOOR

GETAWAY DESTINATION

The exotic Asian destination underlines stunning natural beauty

as a key selling point

Hong Kong’s buzzing metropolis keeps

it well-documented as one of the most

exciting destinations in the world for

city life, but many are surprised to

discover Hong Kong’s greatest secret: its

stunning natural beauty.

This is where lush rural land reveals

spectacular cityscapes, remote beaches,

rustic villages, serene islands and stunning

hiking and cycling routes. With 40%

of Hong Kong’s land designated into 24

country parks, opportunities abound for

nature lovers and outdoor enthusiasts.

the Magnificent Landscapes trail, which

takes hikers up the 869-meter Sunset Peak

(so-named for its glorious views of the

setting sun) and the remote and romantic

Silvermine Bay Beach, through plenty of

breath-taking scenery along the way.

Geographical Wonders: Hong Kong’s New

Territories are home to diverse geological

formations that create eerily beautiful

landforms. The natural wonders of Hong

Kong UNESCO Global Geopark include

the Sai Kung Volcanic Rock Region and

the Sedimentary Rock Region. Both areas

new Great Outdoors program to make it as

convenient and rewarding for our guests

as possible,” noted HKTB US Director Bill

Flora. “A day spent in the great outdoors

all but guarantees that one returns to the

city ready to fully immerse themselves

in Hong Kong’s culinary haven.”

HKTB has engaged some of Hong

Kong’s most talented local photographers

as part of the ongoing Great Outdoors

campaign to capture the striking landscapes

highlighted within its new guide

Hong Kong Tourism Board’s (HKTB) newlylaunched

Great Outdoors campaign and

its corresponding Your Guide to Hiking &

Cycling in Hong Kong will educate visitors

about the wealth of outdoor experiences

available. By taking readers into a diverse

range of nature trails, all located less than

two miles outside of the city, the brandnew

guide simplifies the planning for

experiencing Hong Kong’s spectacular,

nature-filled wonderland. The carefullyselected

nature trails highlight the best

of Hong Kong’s great outdoors within

three different areas: Hiking in Heritage,

Picture-perfect Vistas, and Geographical

Wonders.

Hiking in Heritage: Hiking in Heritage

emphasizes beautiful urban hiking trails

around Hong Kong that range from easy

to difficult. The luscious greenery along

these trails is not only home to stunning

views and urban landscapes, but also

offers a glimpse into Hong Kong’s storied

history and colonial past.

Picture-perfect Vistas: Photography

lovers will be wowed by routes like

© Jessica Li

HONG KONG’S

UNEXPECTED GREEN ELEMENT

IS A PERFECT COMPLEMENT TO

ITS WELL-KNOWN EPICUREAN

PEDIGREE.

were formed between 140-160 million

years ago from volcanic materials, and

boast diverse geological formations and

idyllic-looking islands formed entirely of

sedimentary rocks.

“Hong Kong’s unexpected green element

is a perfect complement to its well-known

epicurean pedigree. We’ve developed our

Tai Mo Shan, the highest peak

in Hong Kong


ELITE TRAVEL TRENDS

CRUISING

Hotel & Tourism

SMARTreport #37

2018 Winter Edition 27

SILVER CLOUD DEBUTS

ANTARCTIC LUXURY VOYAGES

Silversea’s first crossover luxury

expedition ship has made a successful

Antarctic voyage: her maiden visit to

the remote continent following a $40

million refurbishment and conversion

into an ice-class polar expedition ship.

On a 10-night Antarctic Peninsula

expedition roundtrip from Ushuaia,

guests were treated to vistas of

towering icebergs, snow-capped

mountains, and awe-inspiring wildlife

aboard the completely refitted

ship that includes the only Relais &

Châteaux restaurant at sea.

“We are extremely excited to

announce Silver Cloud’s debut in

Antarctica,” said Manfredi Lefebvre,

Silversea’s Chairman. “As the first ship

in our classic luxury fleet when she

debuted in 1994, it only makes sense

that she should continue her career

as our first vessel to truly bridge the

gap between luxury and expedition

cruising.”

Silversea’s first crossover luxury

expedition vessel can accommodate

254 guests, further limited to just 200

when cruising in polar waters. Most of

her all-suite accommodations feature

generous private verandas along with

luxury touches that include a choice

of European bath amenities, butler

service for all guests, and sumptuous

Pratesi bedding and a nine-option

pillow menu

The Silver Cloud

UK LAKE DISTRICT’S

BIGGEST TOURIST

ATTRACTION

CELEBRATES WORLD

HERITAGE STATUS

Queen of the Lake, Waterhead

Historic 50’ Vessel built in 1949

Windermere Lake Cruises -

the UK Lake District’s most

popular visitor attraction – says

World Heritage Status will be

a tremendous benefit to the

region’s tourism economy.

In 2017, UNESCO officially

confirmed that the Lake

District had won the global

accolade, putting it alongside

other iconic locations such as

the Taj Mahal, the Great Barrier

Reef and the Grand Canyon as

an internationally acclaimed

place.

The announcement has been

heralded by Windermere Lake

Cruises as a great way to

help reach new international

markets and to attract staying

visitors. The company is already

ranked as one of the top ten

most popular attractions in

the country by VisitEngland,

with more than 1.5 million

passenger journeys annually.

Around 20% of this business

comes from locations outside

the UK.

Nigel Wilkinson, Managing

Director of Windermere Lake

Cruises, comments, “We face

stiff competition from across

the UK to attract overseas

visitors, so World Heritage

Status is another opportunity

to build the reputation of the

Lake District internationally.

We think it will be a great

way to help encourage

international visitors to venture

outside London and highlight

the Lake District, Cumbria as

the favoured destination to

prospective visitors from a wide

variety of countries around the

globe”


ELITE TRAVEL TRENDS

CRUISING

Robert Reitsma

CTO, Scylla

GREENER SHIPS

Scylla announces major innovations making

river cruising more sustainable

BECAUSE OF

MORE AND MORE

LUXURY ON BOARD

IT’S BECOMING

INCREASINGLY

APPEALING TO

TRAVEL ON THE

WATERS

From 2016, MS Joy

enhances the Scylla fleet

with its 22 master suites.

Scylla builds custom-made ships, meaning their

clients – the tour operators – have a say about the

design and the look of the ship that they charter.

We asked company CTO Robert Reitsma to tell us more

about this unique concept.

Our philosophy creates

close bond between us and

the TOs, always ensuring a

successful end-result. They

can, to a certain extent,

decide on the image of their

ship by affixing their logo

on the exterior side of the

ship and by determining the

interior style and luxury level.

That’s our secret to success.

With a constant expansion of

our fleet, you can say that we

found the perfect recipe for

a fantastic trip in a luxurious,

yet informal, atmosphere on

our river cruise ships

How and why is

sustainability important,

and how do you address

this?

Sustainable enterprising is

a key concept for us. One

example is that we have

shifted to a much greener

diesel. The ships are bunkered

with GTL, a fuel produced by

Shell, which is 25% cleaner

than the cleanest diesel fuel,

meaning nowadays our ships

comply with nearly every

legal norm for emission for

2020.

On our newest ship, the

MS Robert Burns, we have

installed an adaptive autopilot

featuring a whole new level

of intelligence, which refines

the steering throughout the

voyage in response to the

ship’s behavior or weather

conditions. It means that less

steering motions or rudder

actions are required for

operation, thus resulting in

lower less drag, minimal fuel

consumption and reduced

emissions.

Why is river cruising

becoming more and more

popular?

We are noticing that the

public is becoming younger

and they have a wider

influence on their peers.

They want to see more of

Europe without the hassle of

transportation and luggage

and because of more and

more luxury on board it’s

becoming increasingly

appealing to travel on the

waters.

Our vessels function as a

temporary home for the

guests while in addition they

can fully enjoy the rich culture

of European cities during the

daytime.

Please tell us a little more

about your latest projects

note.

In December, the MS Robert

Burns was finished and made

her first Christmas cruise.

The ship is the 4 th in a line of

multiple sister vessels for a

single tour operator.

For 2018, we have some

renovations of older ships

and 2 new ships for different

tour operators being built.

This means that at the end of

2018, we will have 30 ships

in our fleet, which makes

us the fastest growing fleet

in the river cruise business.

As a family company which

started with only 1 ship more

than 40 years ago, this makes

us very proud

SMARTreport Commercial Content


EUROPE

Hotel & Tourism

SMARTreport #37

2018 Winter Edition 29

EUROPEAN TRAVEL

COMMISSION REPORTS

STRONG GROWTH IN

TOURISM IN 2017

European tourism remained buoyant

over the peak season in 2017. Positive

results reflect the resilience of the sector

and encouraging economic conditions

in Europe’s major source markets.

According to the latest European Travel

Commission’s “European Tourism

2017-Trends & Prospects”, international

tourist arrivals to Europe grew 8% the

first 8 months of the year over the

same period in 2016. Despite lingering

security concerns and geopolitical

tensions, most destinations (32 out of

34) saw increases in visitor arrivals with

over half enjoying double-digit growth.

“European tourism demand is set on an

upward trajectory. This momentum is

expected to mark the eight consecutive

years of growth despite safety and

geopolitical challenges. To sustain

growth, tourism stakeholders need

to unit efforts and develop initiatives

to strengthen the European tourism

industry” said Eduardo Santander,

Executive Director of the European

Travel Commission.

In the following pages, we spotlight

Europe and its current travel and

tourism trends… always on the rise!

Tarcin Forest Resort Spa Sarajevo,

Bosnia and Herzegovina


EUROPE

AIR TRANSPORT

LUFTHANSA, EUROPE’S WINNER

OF THE YEAR 2017

Air Berlin’s bankruptcy and a struggling Alitalia consolidate

Lufthansa’s grip over Europe’s air transport

The August bankruptcy in Germany of Air Berlin,

concluded by the carrier’s disappearance at the

end of October opened a window of opportunity

for Lufthansa to strengthen its position in

Europe.

Mid October, Lufthansa agreed to buy assets from

insolvent Air Berlin. Since last year, the carrier had

already been leasing 38

aircraft from the insolvent

airline for its own hybrid

subsidiary, Eurowings.

The carrier is now poised

to integrate a total of 81

aircraft from Air Berlin’s fleet

of 130 aircraft. Germany’s

largest carrier announced

also it would buy Air Berlin’s

Niki leisure unit as well as a

regional affiliate.

Most importantly, it gives

Lufthansa a pre-eminent

positioning in two of

© Jengod

Europe’s most important centres of air traffic: Berlin-

Tegel and Düsseldorf. By Spring 2018, Lufthansa’s

subsidiary Eurowings will take over many of the

previous routes flown by Air Berlin from both

airports. The carrier already launched five non-stop

frequencies to New York in November. More flights

will be offered by Eurowings, even in competition

with Lufthansa on routes such as Berlin-Frankfurt,

Berlin-Munich or Düsseldorf-Munich, offering lower

fares to consumers.

In Düsseldorf, Lufthansa already boosted frequencies

on European and North American destinations and

announced that Eurowings will start flying to a

dozen new destinations from the summer.

Lufthansa meanwhile announced it would make a

€250 million for large parts of Alitalia, including the

fleet, pilots, air crew and air slots. According to a

recent report, Lufthansa offered to keep around

90-100 Alitalia aircraft, down from a fleet of 123

and use Rome Fiumicino as an intercontinental hu,b

while Milan Malpensa would be mostly a major

European gateway for point-to-point flights

ENHANCED

PARTNERSHIP

BETWEEN AIR

FRANCE-KLM

AND GOL

A reinforced partnership has

been announced between Air

France-KLM and the Brazilian

GOL.

“The aim is to position the Air

France-KLM / GOL partnership as

the most efficient and fast way

to travel between Europe and

Brazil, and also to sell our products

better”, said Zoran Jelkic, General

Manager France, Air France-KLM.

Part of the agreement favours

improved connections between

Europe and Brazil with the launch

of five non-stop weekly services

from Amsterdam (KLM) and Paris

(JOON) to Fortaleza next spring.

“Fortaleza is our new hub in Brazil.

The city is economically booming

and is the closest Brazilian

metropolis from Europe. It offers

many domestic connections,

especially to the north and northeast

of Brazil”, said Eduardo

Bernardes Neto, COO of GOL

Gol Sunrise at Santos Dumont

Airport in Rio de Janeiro


EUROPE

AIR TRANSPORT

Hotel & Tourism

SMARTreport #37

2018 Winter Edition 31

THE INCREDIBLE

RECOVERY

OF BRUSSELS

AIRPORT

AIR FRANCE UNVEILS ITS

NEW “LITTLE SISTER”, JOON

Joon, a new hybrid airline brand

from Air France, has started serving

medium-and long-haul destinations

out of Paris CDG since the start of

December.

“We want to reinvent air transport

with an airline that should be

comfortable, chic, flexible, digital

and offering attractive fares”, said

Franck Terner, Air France CEO.

The new carrier will start its activity in

December but will exclusively fly on

behalf of Air France, but could, says

Terner, potentially fly under its own

code in the future.

The network is flying this winter

to Barcelona, Berlin, Lisbon and

Porto and from the coming spring

to Fortaleza (Brazil) and Mahe

(Seychelles)

Brussels Airport is back and growing

stronger than ever. In 2015, the airport

was welcoming a record of 23.5 million

passengers. Traffic declined last year

to 21.8 million passengers after the

site’s tragic terrorist attack, but is

bouncing back: 59% of the passengers

come outside from Belgium with 33%

of all air travellers flying for business

purposes. From January to October, the

airport received 15.5% more passengers

than last year. It is likely to overpass 25

million passengers this year.

In a recent interview, Léon Verhallen,

Brussels Airport’s head of aviation

development recognised that airport

authorities have been “impressed with

how resilient the market has been and

the confidence given by all airlines to

restore their original operations as soon

as possible.”

KLM

WELCOMES

BLUEBOT

(BB) TO ITS

SERVICE

FAMILY

Since September 2017, KLM customers

have been able to book a ticket on KLM’s

Messenger with the help of artificial

intelligence.

KLM’s new service bot is called BlueBot (BB).

BB helps customers in a conversational way

to book a ticket without the intervention

of a KLM agent. BB is self-learning and

has her own personality: helpful, friendly,

professional and edgy. She finds her

footing in artificial intelligence connected

to KLM technology, and is supported by

250 human service colleagues. Whenever

she isn’t able to help customers further,

she refers them to one of her human

service colleagues. BB will soon be able

to offer more services and be compatible

with different digital channels, including

voice

New long-haul carriers such as Hainan

Airlines to Shanghai or next April

Cathay Pacific to Hong Kong are

making Brussels an attractive hub. In

just 12 months, six airlines and 17 new

destinations have been secured. The

airport is targeting 40 million passengers

by year 2040


EUROPE

AIR TRANSPORT

Malaysia’s Minister of Tourism

and Culture, YB Dato’ Seri

Mohamed Nazri bin Abdul

Aziz (left) and Ralf Teckentrup,

CEO Airlines Germany and member

of the Board, Thomas Cook (right)

OPENING THE GATES TO MALAYSIA

Condor opens first direct route from Frankfurt to Kuala Lumpur

Condor airlines is to become the

only German airline flying directly to

Malaysia, following an agreement with

Malaysia’s Ministry of Tourism that will

create extra capacity of 50,000 seats to the

country from winter 2018.

The announcement was made in December

at a press conference in Frankfurt at

the head office of Condor, presided by

Malaysia’s Minister of Tourism and Culture,

YB Dato’ Seri Mohamed Nazri bin Abdul

Aziz and Ralf Teckentrup, CEO Airlines

Germany and member of the Board,

Thomas Cook.

From 5 th November 2018, an Airbus A330

will make three flights a week (Sunday,

Monday and Thursday) from Frankfurt to

KL, putting South East Asia back on the

map for the German carrier, and situating

KL as a hub, with negotiations under way

with local and regional airlines for seamless

ongoing connections to various other

destinations.

“We normally start a new route with two

flights a week”, said Teckentrup, adding,

“Malaysia is such a strong destination we

are starting with three.”

With companies such as Etihad, Emirates

and Qatar flying non-direct routes to and

from Germany, the new route from Condor

will renew the spirit of competition, and

will assist Tourism Malaysia in reaching its

goal of more than doubling the number

of German visitors to the country by the

year 2020, from the 130,000 recorded in

2016 (down from 140,000 in 2015 due

to the withdrawal of Lufthansa from the

market, and Malaysia Airlines pulling out

of the German market), to 300,000 in

2020. Currently the only direct flights

from Europe are with KLM, British Airways

and Turkish Airlines, and a recent survey

cited by the Minister found that one

of the key elements in the purchasing

decision of German travellers was whether

a direct flight was available to the

destination.

“This decision couldn’t have come at a

better time”, said the Minister. “The Prime

Minister recently announced 2020 was to

be Visit Malaysia year, and our target is

to reach 36 million visitors, up from 26.7

million in 2016.”

The Minister added, “We are proud that

Condor has considered Malaysia as its next

Asian destination and I assure you they

have made the right decision. As Malaysia

will be the Official Partner Country of

ITB 2019, and promotion begins next

year, this will be an ideal opportunity to

raise awareness of this partnership and

open the door to tour operators from all

over Europe”


EUROPE INBOUND

TRENDS & FIGURES

Hotel & Tourism

SMARTreport #37

2018 Winter Edition 33

TRACKING MULTI-

DESTINATION TRAVEL IN

EUROPE FROM LONG-HAUL

SOURCE MARKETS

The ETC has launched a new study into

multi-destination travel patterns of

travellers from the US, Japan, China and

India. Aimed at supporting the work

of NTOs across Europe, the survey will

deliver comprehensive information on the

spatial movements of long-haul tourists

in Europe and foster collaboration among

European destinations for the promotion

of pan-European tourism products.

Europe continues to be acknowledged

as the world’s number one tourist

destination with a record figure of more

than 620 million arrivals in 2016.

Composed of countries which are each

characterised by individual histories,

landscapes and cultures, it is supported

by highly competitive «ease of travel»

thanks to improved air connectivity,

low-cost flights and accommodation. A

thematic travel approach, which allows

tourists to visit different countries in a

multi-destination trip, can capitalise on

the benefits that Europe has to offer and

provide today’s new generation of longhaul

travellers with the most effective and

rewarding travel experiences.

HOW DO POTENTIAL

TRAVELLERS FROM CHINA

FORESEE THEIR NEXT TRIP

TO EUROPE?

Europe currently attracts 12% of all

Chinese outbound travel. An expanding

middle class, improved air connectivity,

easier visa procedures and more Chinesefriendly

destinations are some of the

factors set to support the surge in travel

over the next few years. It is important,

however, to understand that the Chinese

travel market is not only growing, but also

maturing and becoming more diverse.

The latest issue of the ETC’s Long-Haul

Travel Barometer delves into the profile of

potential visitors from the Chinese travel

market. Available in the research section

of www.etc-corporate.org, it reveals how

they prioritise different aspects of travel

(for example, choice of transportation,

travel companion), their destination

preferences, experiences sought and

barriers to travelling to Europe.

NEW STUDY:

CHINESE OUTBOUND

TRAVEL FLOWS IN EU

Under the framework of the 2018 EU-

China Tourism Year, ETC has published

the study Chinese Outbound Travel Flows

in the European Union with the purpose

of providing an overview of the current

state and future prospects of the Chinese

outbound travel market.

In addition, an analysis of the opinions

of Chinese internet users as expressed

in social media, focussing on travel to

and within Europe, provides contextual

qualitative information on travel themes

and tourist behaviours trending in

conversations. The aim is to characterise

empirically the attitudes and opinions of

current and prospective Chinese travellers.

ETC believes that such content would

particularly strengthen knowledge of the

Chinese market by sourcing real travellers’

opinions in a natural and unbiased way.

The report is part of Partnerships in

European Tourism (PET), an EU initiative

aimed at supporting EU tourism

businesses and operators wishing to

expand their businesses into the Chinese

and US markets


EUROPE INBOUND

TRENDING TRENDS & FIGURES DESTINATIONS

The ETOA forecasts a “possible” huge

hike in Chinese visitors to Europe

next year, supported by data from

ForwardKeys, who state the boom

in Chinese outbound travel is set to

continue unabated.

Laurens van den Oever, ForwardKeys’

Chief Marketing Officer, who was

speaking at the World Bridge Tourism

conference in London, said: “The

Chinese dragon is breathing more

hotly than ever. Bookings for outbound

travel during Chinese New Year, in

February 2018, are currently 40%

ahead of where they were at the same

time last year.”

World Bridge Tourism is a project

supported by the European Union,

in order to increase the flows of

of China as an origin market, and the

changing preferences and behaviour

patterns of Chinese visitors.

Alongside WBT, GEM, the European

tourism association’s member-exclusive

B2B networking event, matching

tourism suppliers with global, European

and domestic tour operators facilitated

20,000 one on one meetings, 30%

more than in 2016. This was due to

an injection of one hundred tour

operator buyers from China who were

in London as part of the World Bridge

Tourism project.

ETOA CEO, Tom Jenkins, said the

combination of GEM and World Bridge

Tourism brought together “the most

potent group of professional tourism

buyers we have ever hosted”, adding,

Tom Jenkins

CEO, ETOA

EUROPE:

INBOUND TRAVEL TRENDS

Chinese dragon “breathing hotter than ever” in Europe

visitors from China to the EU. World

Bridge Tourism Shanghai was held

in conjunction with ITB China on the

9 th -10 th May 2017 and World Bridge

Tourism London took place alongside

the Global European Marketplace on

the 2 nd -3 rd November. The programme

combined a conference and a B2B

workshop between tourism-related

EU companies (particularly SMEs) and

Chinese operators.

The project was supported by an

extensive programme of research

and webinars aimed at increasing the

understanding of the needs of Chinese

visitors within the European tourism

community. World Bridge Tourism is

the curtain raiser for the “2018 EU–

China Tourism Year”, during which an

unprecedented level of attention will

be paid to the growing importance

“Together they represent over UK£12

bn of expenditure on hospitality,

transport, visitor attractions and other

goods and services consumed by

tourists.”

Demand for Europe is rising in all the

core origin markets – not just China,

says the ETOA CEO: “When you look at

the USA, which is obviously the engine

for European inbound tourism, figures

are up between 10% and 15% for the

next year. Looking at China, which is a

more volatile market, bookings for next

year, during the Golden week, look like

they’re going to be way up – maybe

40% year-on-year. Anything could

happen between now and then, and

this is not the main booking period.

China is becoming a notoriously late

booking market”

LOOKING

AT CHINA (…)

BOOKINGS FOR NEXT

YEAR, DURING THE

GOLDEN WEEK, LOOK

LIKE THEY’RE GOING

TO BE WAY UP –

MAYBE 40% YEAR-

ON-YEAR.


EUROPE INBOUND

TRENDING DESTINATIONS

Hotel & Tourism

SMARTreport #37

2018 Winter Edition 35

Elena

Kountoura

Greece’s Minister for Tourism

FOR 2020, WE AIM TO

HAVE MORE THAN 35-MILLION

TOURISTS AND MORE THAN

20% EXTRA CAPACITY

Greek destinations Heraklion and

Athens are “standout performers

in 2017”, according to recent

research for World Travel Market

London.

The Greek National Tourism

Organisation expected a recordbreaking

30 million international

visitors to Greece for 2017 – up 7%

Greece’s Minister for Tourism, Elena

Kountoura, told Cleverdis that

tourism truly unites people: “It’s

all about open borders, freedom

and democracy, and the right of

everyone to be able to travel. At

the same time, the megatrend is

for people, when traveling, to seek

authentic experiences. In the past,

there were a lot of all-inclusive

visit the country that spawned

democracy, philosophy, and the

Olympic Games. But in order to

promote the entire Greek territory,

we have developed thematic

travel – for example religious

tourism, with all the monuments

that can be found here, or the

holy mountain. We have the

Greek gastronomy, there is a big

GREECE EMERGES THANKS

TO TOURISM SECTOR

All set for a record-breaking year with visitor arrivals reaching 30m

year-on-year – as the destination

has invested in its tourism industry

and improved its image overseas.

Greece’s tourism policies have

helped to extend the travel season,

promote different thematic

products, open new markets and

boost connectivity by air, land and

sea. For the last two years, Greece’s

growth has been nearly twice the

global industry average of 3.9%.

The World Travel & Tourism Council

estimates that tourism in 2017 will

help boost the Greek economy

by 6.9% – supporting nearly one

million jobs and representing 20%

of the country’s GDP.

packages, but in the last two

years we have been developing,

with our regional offices, a lot

of thematic products so we can

give a broad number of different

opportunities and choices to our

visitors. In Greece, we attempt

to promote a balance with

sustainable tourism in such a way

to enable tourists to truly benefit

from what the regions have to

offer. Our historical and cultural

product range is huge. It’s not

only the Acropolis, the museums,

Poseidon or Delphe or Meteora,

it’s something bigger. It’s the root

of western civilization, and in that

sense, everyone has a dream to

interest in MICE tourism, and we

have beautiful weather, so people

can enjoy the outdoors while

here for business. Then there’s

nautical tourism, for which we

are very famous, but also, we are

promoting winter sports, cycling

tours, rock-climbing, and wellness

and medical tourism thanks to our

over 700 thermal centres.”

What is the minister’s goal for

the future of tourism in Greece?

“For 2020, we aim to have more

than 35-million tourists and more

than 20% extra capacity, and for

tourism to account for 22% of

GDP (+2%)”


EUROPE INBOUND

TRENDING DESTINATIONS

Gibraltar’s Minister for Tourism

has launched the nation’s “year

of culture”.

The Minister, Gilbert Licudi

(pictured), launched the

Gibraltar Tourism Board’s new

campaign at the recent World

Travel Market in London.

For the first time in its history,

the GTB held a major press

conference at the WTM

International Media Centre

where the new campaign was

unveiled by Mr Licudi, along

with GTB Chief Executive, Nicky

Guerrero. In his address, Mr

Licudi stressed that Gibraltar

continues to grow as a tourist

destination as is evidenced by

the imminent opening of the

Holiday Inn Express hotel and by

two other hotel projects in the

planning process. Mr Licudi also

stressed that while Gibraltar’s

traditional tourist product,

‘based on beaches, monkeys,

caves and the Upper Rock’ will

Gilbert

Licudi

Gibraltar’s Minister

for Tourism

YEAR OF CULTURE

FOR GIBRALTAR

continue to be important, the

new campaign will focus on

chess, backgammon, the literary

festival, the music festival, the

food festival and sports tourism.

“It is not about designating any

particular year as the year of

culture,” he said, “but about

celebrating the richness of our

culture which we enjoy week in,

week out, throughout the year –

every year.”

Mr Guerrero, meanwhile,

stressed the significance of the

Island Games which will bring

over 2,000 athletes to the Rock

in 2019. He also spelled out

the themes of the campaign,

“History, pageantry, wildlife,

nature, cuisine, heritage, music,

the arts, literature, sports,

architecture and religious

influences – all these influences

will be captured in the ‘Year of

Culture”

IT’S SLOVENIA

CULTURE TIME,

THE YEAR OF

CULTURAL

TOURISM

The Slovenian Tourist Board is looking

forward to its Year of Cultural Tourism

2018, aligned with the European Year of

Cultural Heritage. A well-preserved cultural

heritage, iconic places, some of the oldest

archaeological findings in the world, and

the architectural masterpieces of Plečnik and

his successors, are some of the reasons to

plan a cultural holiday in Slovenia.

The iconic places of Slovenian culture are

known for their rich history and tradition.

Among them is the renowned Lipica Stud

Farm, the oldest place in the world known

for continuous breeding of the aristocratic

Lipizzaner horses. Since its foundation in

1580, Lipizzaner horses have been the pride

of Slovenia, famous for their white coats,

elegance and incredible learning capacity.

The crossroads of the Alps, the

Mediterranean, the Karst region and the

Pannonian Plains has inspired innovations

for thousands of years. In Slovenia, they

found the oldest musical instrument in the

world – the Neanderthal flute – exhibited

at the National Museum of Slovenia in

Ljubljana. Another of the oldest manmade

items in the world is the wooden wheel

with axle found in the Ljubljana Barje

marshes, soon to be on display at the City

Museum of Ljubljana.

© Lipica


Hotel & Tourism

SMARTreport #37

2018 Winter Edition 37

ADULTS-ONLY: MARBELLA NIDO

SUITE HOTEL & VILLAS, CORFU

The newest addition to the

MarBella Hotels family, MarBella

Nido Suite Hotel & Villas, is set

to open on the 5th May 2018.

Nestled into the South-East

corner of Corfu in Agios Ioannis

Peristeron, this newly built

adults-only property is situated

adjacent to sister property

MarBella Corfu Hotel. The

hotel’s name Nido derives from

Italian meaning “nest”, and the

hotel reflects this in its warmth

and intimate environment.

MarBella Nido will offer a range

of individually designed 70 junior

suites, deluxe suites and luxury

villas all with stunning views

across the glistening waters of

the Ionian Sea. All rooms, from

the junior suites up to the luxury

villas with private pool, offer

luxurious elegance. Inspired by

the natural environment, each

room is complemented by sleek

design, modern amenities and

breath-taking scenery and sea

views at every turn.

All suites and villas will be

contemporary in design with

neutral tones, offering sleek and

elegant furnishings combined

with the local Corfiot aesthetics.

MarBella Hotels strong wellness

focus will continue at MarBella

Nido Suite Hotel & Villas, with

their own brand-new spa

and gym within the property.

Offering a delightful menu of

spa therapies and treatments

ranging from aromatherapy

massages to full body scrubs

using natural Greek ingredients,

the services will leave guests

feel refreshed and relaxed

HASTINGS ANNOUNCES

MAJOR INVESTMENT ON

STAR BELFAST PROPERTY

Following revised planning permission

being granted for the Grand Central

Hotel, Hastings Hotels has announced

that its investment will be £53M on what

will be Northern Ireland’s largest hotel.

Building work is now well under way

following the approval of the revised

plans by Belfast City Council which will

see an additional 104 bedrooms, bringing

the total number to 304 with the creation

of over 150 jobs.

Sir William Hastings, Chairman of Hastings

Hotels said: “We are pleased that the

revised planning permission for the Grand

Central Hotel has been approved. This

represents our company’s biggest single

investment to date of £53M and is the

sum required to create a top-quality hotel

befitting the name, Grand Central, and of

which Belfast City can be proud.

“The new branding for the hotel will

incorporate the Seahorse which is part of

Belfast’s Coat of Arms and celebrates the

City’s Maritime history. Old photos from

the Glory Days of the Grand Central show

the Seahorse motif featuring on menus

and plates and our new interpretation of

this classic Belfast emblem is a permanent

reminder of the new Grand Central’s

connection with its elegant past,” Sir

William continued


EUROPE OUTBOUND

TRENDS & FIGURES

According to Eurostat, the

official statistics bureau of

the European Union, EU-28

residents spent an estimated

2.5 billion nights abroad on

tourism trips in 2015 (latest

figures still to hand end 2017 as

compilation is very lengthy).

German residents spent

700 million nights on trips

outside of Germany in 2015,

while residents of the United

Kingdom spent 564 million

nights abroad (UK data are for

2013); residents from these two

EU Member States accounted

for more than half (50.7 %) of

the total number of nights spent

abroad by EU-28 residents.

When taking into account a

country’s size in terms of its

population, Luxembourg was

the EU Member State whose

residents spent the most

nights abroad per inhabitant

(an average of 23.2 nights

in 2015), followed by Cyprus

(18.1 nights). At the other end

of the spectrum, residents of

Romania, Bulgaria and Greece

spent, on average, less than one

night abroad in 2015.

Germany recorded the

highest level of expenditure

on international travel,

totalling EUR 69.9 billion in

2015, followed by the United

Kingdom (€57.2bn) and France

(€34.6bn).

Preliminary data from the

UNWTO on international

tourism expenditure for the

first part of 2017 reflect an

increasing demand from major

source markets, consistent

with the robust 6% growth in

international arrivals.

The world’s third largest source

market, Germany saw an

increase in outgoing tourism

expenditure of 3% through

June, according the UNWTO.

The United Kingdom (4 th

largest) reported 8% growth in

spending in the first quarter of

EUROPE AS

A SOURCE MARKET

Germany tops EU outbound travel statistics

the year. Tourism spending from

France (5 th largest) increased

11% in the first half of 2017.

Growth in spending rebounded

remarkably in the Russian

Federation (+26%) after some

years of declines. The recovery

of the Russian Federation is

expected to have fuelled arrival

growth to its main destinations

markets, such as Turkey and

Egypt.

Furthermore, double-digit

growth in spending this first

half of 2017 was also reported

in Spain (+17%), Portugal

(+13) and Ireland (+11%).

Other markets that showed

robust demand for outbound

travel this period were Ukraine

(+9%), the Czech Republic

(both +8%), and Austria (both

+7%).

OUTBOUND

AIR TRAVEL

European outbound air travel

grew by 9% in May-August

2017 (after 6% in January-

April), with stronger growth

in departures to destinations

within the region (+10%) than

to other regions (+6%). In

May-August interregional air

travel from Europe increased

most to Africa and the Middle

East (+10%) and to Asia and

the Pacific (+8%), more than

travel to the Americas (+3%).

Bookings for international

flights in September- December

2017 are up 8% compared

to the same period last year,

with remarkable growth in

reservations for intraregional

travel (+11%). To other regions

(+6%) growth is strongest

to Africa & the Middle East

(+11%)

SHARE OF NIGHTS SPENT DURING OUTBOUND HOLIDAYS OF

EUROPEANS, BY COUNTRY OF RESIDENCE OF THE TOURIST, 2015

(OF NIGHTS SPENT ABROAD BY RESIDENTS OF THE EU-28)

SHARE OF POPULATION PARTICIPATING IN TOURISM, 2015

(OF POPULATION AGED 15 YEARS OR MORE)

90

Sweden 2%

Austria 3%

Belgium 3%

Italy 4%

Rest of EU-28

14%

Germany

28%

80

70

60

50

(1) 2014 data.

(2) 2012 data.

40

30

Poland 4%

Spain 4%

Netherlands 7%

United Kingdom (*)

23%

20

10

France 8%

Note: EU-28 estimate made for the purpose of this publication, based on available data.

(*) 2013 data.

0

EU-28 (1)

Finland

Luxembourg

Netherlands

Czech Republic

Denmark

Sweden (1)

Germany

Austria

Ireland

France (1)

Cyprus

Estonia

United Kingdom (2)

Slovenia

Spain

Slovakia

Belgium

Lithuania

Latvia

Poland

Hungary

Malta

Croatia

Italy

Portugal (1)

Greece

Bulgaria

Romania

Switzerland (1)


INNOVATIONS & TECHNOLOGIES

Hotel & Tourism

SMARTreport #37

2018 Winter Edition 39

© Ed Reeve

KEEPING UP WITH

TRAVEL TECH?

YES, WE CAN!

The last World Travel Market in

London hosted a plethora of travel

technology sessions in its “Travel

Tech Show”, many of which

gave essential ideas and concepts

for dealing with today’s and

tomorrow’s key issues in this field.

The Travel Tech Show is in fact a

“show within a show” at World

Travel Market. It is the UK’s largest

Travel Technology Show, providing

a platform for suppliers to meet

with key decision makers looking

to source technology systems and

software. In the next pages, we

bring you some of the key findings

exposed at the show, allowing

you to even better explore leading

suppliers with innovative cuttingedge

technologies. These, along

with the regular feature from

industry tech expert David Esseryk,

will give you a foretaste of things

to come.

MGallery Victory House Leceister Square,

London, UK


In The Field

with David Esseryk

THE "INSIDE LINE" ON WHAT'S HOT IN HOSPITALITY TECHNOLOGIES

PART 20

LEARNING ABOUT HOW THE

INTERNET IS BECOMING SO

MUCH MORE THAN “SURFING”

INTERNET OF

THINGS (IoT):

WHAT IS IT

GOOD FOR IN

THE HOTEL

ENVIRONMENT?

The hospitality industry is well

positioned to benefit from the IoT.

That’s because the IoT is poised to

improve the customer experience

while also reducing costs.

Connecting the world changes

everything. That’s what businesses

and consumers are learning as

they embrace the Internet of Things

(IoT) for everything from household

garage door openers to smart-city

applications that solve traffic

congestion and reduce crime. In

this edition, David Esseryk, Chief

Digital and Marketing Officer

(e-commerce, customer experience,

loyalty, brand marketing and IT)

at SEH United Hoteliers, looks at

why IoT is more significant than

just adding connectivity to existing

products or services.

IoT is changing the way products and

services deliver value. In the process,

products are becoming services, and

services are becoming more intelligent.

The hospitality industry is not immune

to this evolution, and, in fact, it is well

positioned to benefit from IoT. That’s

because the industry is poised to

improve the customer experience while

simultaneously reducing costs.

The modern hotel room is far

from modern in that it is

mostly disconnected. Hotel

operations rely on property

management systems

that require mostly

manual entries

to track

resources.

Much of this work

centres around the

front desk — a oncecritical

part of the hotel

stay that is on the verge of

obsolescence.

A

CONNECTED

THERMOSTAT

ELIMINATES THE COST

OF COOLING

OR HEATING VACANT

ROOMS

IoT: TAKING THE TEMPERATURE

Many hotels already use IoT to control

in-room thermostats. By switching

to a connected thermostat, hotels

can adjust room temperatures at

check-in and checkout. A connected

thermostat eliminates the cost of

cooling or heating vacant rooms. It

also reduces the likelihood of marring

the first impression of a room with an

uninviting, uninhabitable temperature.

Taking heating and cooling a bit further,

when hotels combine the thermostat

with other sensors, the air conditioning

can turn off automatically when a

guest opens a window or balcony

door. Another opportunity is to tie in

automated window coverings that

can mitigate temperature swings due

to afternoon sunshine. Time of day or

temperature sensors could activate

these environmental adjustments.

IoT BEYOND THE THERMOSTAT

Today, hotels really don’t know when a

guest room is empty. Knocking is not

the ideal solution. Knocking can wake

or interrupt a guest, and the lack of a

response to a knock is not conclusive.

Intelligent sensors, though, can

help detect occupancy. If the last

detected motion was near the

door, combined with an

opening of the door, it

may be reasonable

to assume the

room is empty.

ENTERTAINMENT

In-room entertainment also

gets better with connectivity.

Hotels understand that guests

value entertainment options, but

premises-based movie systems are

expensive and complex. Premium

movie channels are a common

alternative, but they offer a limited

selection at fixed times. When

hospitality more closely embraces

IoT, hotels can improve the guest

experience and lower costs, and when

done right, they can avoid interfering

negatively in a guest’s stay.

As technology continues to evolve and

play an increasingly active role in our

daily lives, Marriott International has

teamed with two leading companies –

Samsung and Legrand – to launch the

hospitality industry’s Internet of Things

(IoT) hotel room to inspire the ultimate

hotel experience of the future

SEE YOU AGAIN IN THE NEXT EDITION


INNOVATIONS & TECHNOLOGIES

Hotel & Tourism

SMARTreport #37

2018 Winter Edition 41

CHATBOTS IN HOSPITALITY,

INFLUENCERS AND

STARTUPS

Future Digital Thinking – part of the Travel Tech Show at WTM

A session on Future Digital

Thinking in Hospitality at

WTM saw Expedia Affiliate

Network talk up “chatbots”.

Nuno Castro, Director of

Data Science for EAN, said

chatbots should be exploited

for the next evolution in hotel

discovery: “For hotel search

you put in your dates and

a destination and get a set

of results. There’s nothing

wrong with it, it’s worth $7

trillion in the US alone but

the formula has not changed

in 10 years. Chatbots could

provide a warmer approach

to hotel search.”

SUPPORTING

STARTUPS

Tips from the coalface for

the startup community made

for a mix of highs and lows

during the Travel Tech Show.

Newbies including Eco

Companion, Sujester and

Hotel Bonanza featured

in the Genesys “Meet the

Innovators” session, where

they shared their journeys so

far, as well as some milestones

along the way.

Max Sinclair, Founder

of ecotourism business

Eco Companion, gave

the audience his five key

takeaways for starting a

travel business. His advice

includes filling the team with

“Rockstars and Rising Stars”

– which means people with

huge experience to help you

make decisions and people

who will do the “grunt

work”.

Sinclair stressed the

importance of starting with

the “why” when setting up

a business to help focus on

what you’re trying to achieve.

He also described Instagram

as the “hot new channel”

saying it was tipped to hit

a billion users by the end of

the year and, as part of the

Facebook family, not likely

to go anywhere: “People

think you can’t convert from

it but stories on Instagram

are hugely powerful to

drive traffic and you can get

conversion.”

During his session, he also

described highs and lows in

Eco Companion’s journey

such as getting funding but

then over-investing it: “It’s

one of the most common

things startups do. You

believe with every pound you

invest you are going to get

more back.”

Other sessions were devoted

to travel influencers, with

Traverse sessions providing

tips on how to diversify.

South African Tourism Hub

Head UK & Ireland Tolene

van Der Merwe introduced

the Diversify or Die session

stressing how hard it now

is to cut through the noise

and get a message to target

audiences.

“The need to diversify in how

you use your social media

channels is absolutely vital.

We’re increasingly seeing

people want to live in the

now, so channels such as

Facebook Live and Periscope

are as much a part of the

strategy of influencing now.”

Travel blogger Macca Sherifi

of An Adventurous World also

urged influencers to think

about what would happen

if their biggest channel went

bust: “It could happen. Could

you survive?”

eco companion

Nuno

Castro

Director of Data Science,

Expedia Affiliate Network


INNOVATIONS & TECHNOLOGIES

LYNK HMS

REDEFINING THE

Samsung introduces six

Samsung’s LYNK Hospitality Management

Solution (LYNK HMS) elevates in-room

displays into single-source content

control and management hubs capable

of communicating with multiple on-site

platforms and servers. This integrated

management platform fosters more

efficient hospitality operations by granting

guests complete control over all aspects of

the in-room environment: IRC (Integrated

Room Control), EMS (Energy Management

Solution) and RMS (Room Management

System).

LYNK HMS connects to in-room devices

wirelessly over ZWAVE and ZigBee, which

covers a wide range of devices. One of the

strengths of this system is that it doesn’t

require hard wiring to the device like

conventional solutions.

Utilizing the TV as a gateway allows

the hotel to maximize efficiency by

implementing all three solutions – RMS,

EMS and IR (In Room Control) – through

one device:

• IR: Deliver home comfort for hotel

guests. One-stop easy room atmosphere

controller (lights, A/C, curtains...)

• EMS: Help hotels manage and save

energy by automatically turning off lights

or reducing AC level.

• RMS: Enable efficient and automated

room management

By consolidating a variety of services and

communication needs to a single system,

LYNK HMS helps hotels remedy guests’

needs faster and promote a more enjoyable

stay

Through a six-step innovation road map, Samsung is redefining

the hospitality experience and helping hotel customers identify

and implement the best display solutions for their brand, business

model and customer base.

Today’s tech-savvy hotel guests

expect cutting-edge in-room

enhancements as part of their

stay. These customers seek a

differentiated environment that

still provides a comfortable, athome

feel through access to

a variety of professional and

personal content, applications and

programs.

Samsung’s innovative hospitality

displays offer new and exciting

avenues for hotels to delight and

engage guests while improving

their own operational efficiency.

An intuitive interface gives guests

complete control of their inroom

settings while unlocking

unlimited opportunities to stay

informed and entertained through

a range of customised content.

Hotels likewise benefit from more

efficient communication and

personalised customer service

delivery without requiring a

significant infrastructure overhaul.

ENHANCED GUEST

DATA PROTECTION

To further maintain guests’ privacy

and protect their potentially

sensitive information, Samsung’s

smart grade hospitality displays

automatically delete use

histories, cookies and customised

application settings when guests

check out.

ALL-IN-ONE

CONTENT

NAVIGATION

Samsung’s hospitality displays

include a dedicated home menu

for seamless content delivery

without requiring external

devices or network infrastructure

installation. As guests arrive,

hotels can create and share a

brief welcome message and other

relevant stay information before

switching to live programming.

This convenient offering not only

allows hotels to reinforce their

brand, but also enables guests to

quickly view and navigate through

frequently used display features.

COAX-BASED IPTV

DELIVERY

As an all-IP solution equipped with

a CMTS server*, HE694 Series

displays are able to receive internet

without rewiring the hotel. Your

hotel can thus offer high-quality

IPTV without significant equipment

investment, while simultaneously

providing a more complete and

premium guest experience.

BYOC

(BRING YOUR OWN CONTENT)

To further extend guests’ content

viewing possibilities, smart grade

displays’ integrated Software

Access Point (Soft AP) and Screen

Mirroring technology allow guests

SMARTreport Commercial Content


Hotel & Tourism

SMARTreport #37

2018 Winter Edition 43

HOSPITALITY EXPERIENCE

step innovation roadmap

to enjoy their mobile content on a

larger screen with secure, private

wireless connections between the

central display and the mobile devices.

As a result, guests can showcase

mobile content on the larger screen

without interruption or distortion. By

the same token, through integrated

Bluetooth connectivity, guests can

stream music from their personal

devices through the smart grade

displays’ speakers.

This compatibility offers guests a

common at-home amenity while

serving as a cost-effective alternative

that keeps luxury hotels from

frequently replacing stolen or broken

docking stations

*Samsung’s hospitality displays do not include

a CMTS server.

LYNK REACH 4.0

Samsung’s LYNK REACH 4.0

solution gives hotels greater

visibility into and control over

hundreds of onsite displays

through a central remote server.

This all-in-one access elevates

hospitality displays into fullservice

hubs using existing

infrastructure – LAN, WIFI or Coax

– to minimize initial investment

on new infrastructure and

relevant management cost while

maximizing customer satisfaction.

for access to a range

of custom content,

applications and

channels. By implementing the

Samsung LYNK REACH solution,

hotels can experience advanced

features without purchasing

expensive STBs (set-top boxes). It

allows you to:

• Eliminate the manual labor

involved in room-by-room visits

to each guest room by using a

single-location remote solution

that saves management cost;

• Offer guests a way to easily

access content on demand with

an intuitive user interface (UI);

• Deliver information automatically

with service content through the

LYNK REACH Server;

• Lower total cost of ownership

(TCO) by eliminating the need for

extra equipment and staff


INNOVATIONS & TECHNOLOGIES

CHINA’S

INFLUENCE ON TRAVEL

GOES BEYOND THE

100 MILLION PLUS

OUTBOUND TRAVELLERS

IT CONTRIBUTES TO

THE GLOBAL TRAVEL

INDUSTRY

PAYMENT SYSTEMS

AND TECHNOLOGIES

Mobile-first China tackles cryptocurrencies

The Chinese government’s plans to launch its own digital

currency, while clamping down on existing providers, could

influence how travel is transacted in the future, according

to the Top 100 City Destination Ranking WTM London 2017

Edition.

This September, the People’s

Bank of China introduced

measured effectively declaring

initial coin offerings (ICOs)

illegal. ICOs are a way for startups

to raise capital by selling

digital tokens, similar to shares,

to investors. The tokens can

be bought using currency or

other virtual currencies such as

Bitcoin.

The ICO market – described by

Bloomberg as a cross between

crowdfunding and an initial

public offering – is unregulated.

Earlier in 2017, the PBOC said

it was planning to launch its

own digital currency as part of

the official money supply. The

idea is that consumers will use

the currency to buy goods and

service via a digital wallet. This

allows the Chinese economy to

continue its digital revolution,

while the PBOC keeps control

over the financial market,”

Euromonitor International, the

report’s author, says.

For travel, the implications are

potentially far-reaching. “The

impact on the travel industry

could be immense, not only in

the way people pay for travel,

but also by simplifying loyalty

schemes and through smart

contracts,” the report suggests.

While cryptocurrencies are

part of the future, the present

is about mobile-first. China

continues to innovate from a

position of strength, particularly

when it comes to the all-in-one

app. The report highlights the

breadth of options available

to the 750 million users of

WeChat as an example of how

far mobile-first has developed.

“WeChat allows its users to

find and book trips, check in

for flights and hotels, contact

customer services, book

activities or restaurant tables,

and scan QR codes to buy

products or turn on the lights

or TV in their smart hotel

room,” the report explains.

Multi-functionality within

apps increasingly important, it

continues, as “80% of our time

is spent on just three apps.”

The “mobile first mind-set”

is spreading, the report adds,

to China’s Asian neighbours,

including Indonesia, South

Korea and Thailand.

“Governments and consumers

in developing economies are

turning to the mobile device

to establish digital connectivity

because of the cheaper

network investment and falling

mobile device prices,” it said.

WTM London, Senior Director,

Simon Press, said: “China’s

influence on travel goes beyond

the 100 million plus outbound

travellers it contributes to

the global travel industry. It

has led the way with mobile

development and is now at

the forefront of bringing digital

currencies into the financial

mainstream, and many aspects

of travel as we know it might

change as a result”

More magazines by this user
Similar magazines