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SLO
LIFE
agazine
SURFERS
DREAM
NOW
HEAR
THIS
ON THE
RISE
COASTAL
CONSERVAT
slolifemagazine.com
DEC/JAN 2018
CENTRAL COAST
REAL ESTATE
TEA
TIME
NEWS
BRIEFS
SALT
SOLUTION
MEET
MAUREEN VAZQUEZ
STICKING TO HER DREAMS
& PLAYING FOR KEEPS
DEC/JAN 2018 | SLO LIFE MAGAZINE | 1
2 | SLO LIFE MAGAZINE | DEC/JAN 2018
DEC/JAN 2018 | SLO LIFE MAGAZINE | 3
4 | SLO LIFE MAGAZINE | DEC/JAN 2018
FIND YOUR PLACE
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DEC/JAN 2018 | SLO LIFE MAGAZINE | 5
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GENERAL BUILDING CONTRACTORS . LANDSCAPE CONTRACTORS
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181 TANK FARM ROAD . SUITE 140 . SAN LUIS OBISPO . CA . 805-543-7600
DEC/JAN 2018 | SLO LIFE MAGAZINE | 9
SLO LIFE
magazine
CONTENTS
Volume
8
Number 6
Dec/Jan 2018
42
MAUREEN VAZQUEZ
Creativity and confidence
combine making this entrepreneur
a fun-filled force of nature.
14
16
18
22
Publisher’s Message
Info
Contributors
On the Cover
10 | SLO LIFE MAGAZINE | DEC/JAN 2018
24
34
36
38
In Box
Briefs
Timeline
View
DEC/JAN 2018 | SLO LIFE MAGAZINE | 11
| CONTENTS
40
52
Q&A
With 35 years under his belt at the San
Luis Obispo Air Pollution Control District,
LARRY ALLEN discusses the good, the
bad, and the ugly of our local air quality.
Now Hear This
After committing to music full time and making
a name for himself locally, RICKY MONTIJO
prepares for his upcoming tour.
74
80
82
Health
The low sodium diet may not be all it’s cracked up to
be. After reading “The Salt Fix,” our staff confirms some
positive results from adding a little extra of the white
stuff to their daily meals.
Storytellers’ Corner
New York Times bestselling author FRANZ WISNER
answers the question he is most often asked: How do I
write a memoir? Answer: Just do it.
Outdoors
Finding the perfect barrel is the stuff of surfers’ dreams
and SHAWN TRACHT is happy to engage in the hunt.
54
62
66
68
Dwelling
Looking to escape the valley heat,
RUSTY and PAM SCHOTT poured
creative energy into remodeling their
family’s Pismo Beach bungalow.
Real Estate
We share the year-to-date statistics
of home sales for both the City and the
County of San Luis Obispo.
On the Rise
The same energy STEPHEN ZAGRODNY
channels into running track and cross
country can be seen when he directs
theatre at San Luis Obispo High School.
Family
A leisurely afternoon spent at the Central
Coast Aquarium proves to be the perfect
outing for PADEN HUGHES and her little girl.
84
92
94
96
Taste
Never one to turn down a steaming cup of herbal-infused
goodness, JAIME LEWIS explores the Central Coast’s
tea houses.
Kitchen
Salty and sweet and what a treat, CHEF JESSIE RIVAS
shares one of his holiday favorites—brined pork topped
with dried apricot mostarda.
Brew
’Tis the season to try a new flavor and BRANT MYERS
obliges by introducing us to the dark beers that make
up the winter selection.
Happenings
Looking for something to do? We’ve got you covered.
Check out the calendar to discover the best events
around the Central Coast in December and January.
12 | SLO LIFE MAGAZINE | DEC/JAN 2018
Where Old World Charm
Meets New World Style
Timeless Treasures
Home Consignments
Come Shop our 5,000-square-foot Holiday Winter Wonderland
Featuring Heritage villages, vintage ornaments, collectibles, decorations and more...
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MAGAZINE | 13
| PUBLISHER’S MESSAGE
Ab Lounge
I have a friend who likes to say, “Life is mostly lived inside your own head.” And I think, for the most part,
he’s right.
This is always the time of the year that I go deeper inside of my own head than I usually do. That little voice
is talking to me a lot more these days, highlighting my shortcomings and pretty much narrating my life. That
was such a dumb thing to say; why’d you say that?... Seriously, man, you’ve got to exercise more… Is pro wrestling
really fake?... You’re just an old dad now, dude, and kids don’t think Nirvana is cool anymore. Like a lot of people,
I’m looking back at the year that was and thinking about how I can become a better version of myself in the
year ahead. It’s always an interesting period of reflection, evaluation, renewal, and hopefulness.
Lately, I have been contemplating the concept of New Year’s Resolutions. We’ve all had experience with
them. And, what is the common theme? They generally don’t work. For instance, the time I bought a piece
of exercise equipment called the Ab Lounge for “just a few EZ Payments” so that I could develop rock-hard,
six-pack abs like the guy in the infomercial. By the second week of January, my wife caught me reclined back
on that thing drinking a beer while watching a football game in the garage.
This year, however, I know what I am doing because I have figured out my own head after reading a fascinating book called “The Power of Habit: Why
We Do What We Do in Life and Business.” The book, written by New York Times reporter Charles Duhigg, starts with a brief story that summarizes the
essential premise for making pretty much whatever change you would like to make in life, regardless of what is going on in your own head. Of all things,
Duhigg begins by talking about his time as a journalist in Iraq. There he encountered a major in the U.S. Army based in the small city of Kufa who was
struggling to quell the violent protests that broke out with alarming frequency.
The major became obsessed with this issue, and studied videotape of the events just as a defensive coordinator from the NFL would study the film of
the opposing team’s games prior to Sunday’s contest. After looping the tape over and over again, he observed that riots were always preceded by a crowd
of rowdy Iraqis gathering in the plaza, swelling in size over a few hours, and later the food vendors would show up to feed the hungry protestors. Then,
invariably, someone would throw a bottle and bedlam would ensue.
Do you know how the major solved the problem? He sat down with Kufa’s mayor, shared his hypothesis, and then made a request: “Could you please keep
the food vendors out of the plaza?” A few days later, an unruly crowd showed up again, looked around for the kebabs as they normally did at that hour—it
was dinnertime, after all—and found none. By eight o’clock the angry mob, now hungry and dispirited, headed for home. The habit was broken.
Duhigg goes on to explain that all habits begin with a cue. In this case, eating together in the plaza until someone chucked a bottle, which was then
followed by a routine, the rioting. Finally, the author argues, there must also be a reward for any habit to stick. With the Kufa riots, the major noted that
they had become a strange sort of street festival, a type of violent farmers’ market. People ate, drank, threw rocks, and blew stuff up. For many, it was
great entertainment and hundreds of townspeople showed up to take in the show. The cue initiated the routine, which then resulted in the reward.
With the mechanics of habits identified, Duhigg then shares several different examples of this feedback loop in action. Take Pepsodent toothpaste, for
instance. As it turns out, Americans, early in the twentieth century, were not too keen on brushing their teeth. The toothpaste of the day was bland, and
many suspected that it wasn’t actually doing anything anyway. An especially shrewd ad man named Claude C. Hopkins changed all of that with his
message suggesting that people run their tongue over their teeth to feel the sticky film (the cue), brush with Pepsodent, the only one with minty flavor
(the routine), and then feel the tingle (the reward). It was a brilliant advertising campaign that rocketed Pepsodent to massive commercial success, while
also spawning dozens of copycats who all, to this day, add ingredients not to improve our dental hygiene, but to create a better tingle—the reward—that
you and I seek.
So now that we understand habits and how to access the circuitry inside our own heads to create useful ones, as well as drop the bad ones, we are in
good shape heading into 2018. For me, the first thing I am going to do in the New Year, taking the lead from the army major, is to start by eliminating
any cues that initiate bad habits—anyone interested in a gently used Ab Lounge?
I would like to take this opportunity to say “thank you” to everyone who has had a hand in producing this issue of SLO LIFE Magazine and, most of all,
to our advertisers and subscribers—we couldn’t do it without you. And, to you and your family, my best wishes for a happy holiday season and a healthy
and prosperous 2018.
Live the SLO Life!
Tom Franciskovich
tom@slolifemagazine.com
14 | SLO LIFE MAGAZINE | DEC/JAN 2018
TILE SHOWROOM & NATURAL STONE SLAB YARD
Fasted Turn Around Time in the County
COUNTEROP FABRICATION & INSTALLATION
SHOWROOM HOURS MON-FRI 10-5, SAT 10-3 SLMARBLE.COM, 5452 ENDA RD
DEC/JAN 2018 | SLO LIFE MAGAZINE | 15
SLO LIFE
magazine
4251 S. HIGUERA STREET, SUITE 800, SAN LUIS OBISPO, CALIFORNIA
SLOLIFEMAGAZINE.COM
info@slolifemagazine.com
(805) 543-8600 • (805) 456-1677 fax
PUBLISHER
Tom Franciskovich
CREATIVE DIRECTOR
Sheryl Disher
CONTRIBUTING WRITERS
Paden Hughes
Dawn Janke
Jaime Lewis
Brant Myers
Jessie Rivas
Shawn Tracht
Franz Wisner
CONTRIBUTING PHOTOGRAPHERS
Brad Hackleman
Jason Martin
Mark Nakamura
Vanessa Plakias
Jon Reis
Alexandra Wallace
Chris Willis
CONTRIBUTIONS
Have some comments or feedback about something you’ve read here?
Or, do you have something on your mind that you think everyone should
know about? Submit your story ideas, events, recipes, and announcements
by visiting us online at slolifemagazine.com and clicking “Share Your Story” or
emailing us at info@slolifemagazine.com. Be sure to include your full name
and city for verification purposes. Contributions chosen for publication may
be edited for clarity and space limitations.
ADVERTISING
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at (805) 543-8600 or by email at tom@slolifemagazine.com or visit us
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media kit along with testimonials from happy advertisers.
SUBSCRIPTIONS
Ready to live the SLO Life all year long? It’s quick and easy! Just log on to
slolifemagazine.com/subscribe. It’s just $24.95 for the year. And don’t
forget to set your friends and family up with a subscription, too. It’s the
gift that keeps on giving!
NOTE
The opinions expressed within these pages do not necessarily reflect those of
SLO LIFE Magazine. No part of this publication may be reproduced in whole
or in part without the express written permission of the publisher.
CIRCULATION, COVERAGE AND ADVERTISING RATES
Complete details regarding circulation, coverage and advertising rates,
space, sizes and similar information are available to prospective
advertisers. Please call or email for a media kit. Closing date is 30 days
before date of issue.
LETTERS TO THE EDITOR
info@slolifemagazine.com
4251 S. Higuera Street, Suite 800
San Luis Obispo, CA 93401
Letters chosen for publication may be edited for clarity and space limitations.
16 | SLO LIFE MAGAZINE | DEC/JAN 2018
DEC/JAN 2018 | SLO LIFE MAGAZINE | 17
| CONTRIBUTORS
PADEN HUGHES writer
Nickname Payday
Favorite movie quote “Frankly my dear, I don’t give a damn….”
(Rhett Butler, Gone with the Wind)
Currently on my playlist ILYSB by LANY and my daughter’s
favorite: The Fighter by Keith Urban and Carrie Underwood
Reading The 15 Commitments of Conscious Leadership by
Dethmer, Chapman, and Klemp
If you could invite one person from history to dinner
Jesus—I have a lot of questions I’d like to ask
A celebrity you think is lame Harvey Weinstein or Kevin Spacey
Someday I will travel to all seven continents
I secretly want to live a ranch life with horses
DAWN JANKE writer
My New Year’s Resolution is to spread more love
Spirit animal La Loba
Currently on my playlist Led Zeppelin
Reading The Secret History of Twin Peaks
Dream car 1974 Alfa Romeo Duetto
If you could invite one person from history to dinner
Maharishi Mahesh Yogi
Someday I will live on the Amalfi Coast
If you could live in a fictional TV home The Addams Family Manor
Favorite ice cream flavor Talenti Fudge Brownie
JAIME LEWIS writer
Currently on my playlist Whitest Boy Alive, Bon Iver, Local Natives, Beastie Boys
Favorite concert Rage Against The Machine, Coachella, 2007
Reading the biography of Joni Mitchell, Reckless Daughter
If you could ask your pet just one question I’d ask our chickens how they feel
when we take their eggs every morning
Comfort food meatloaf sandwich with cornichons, all the way
I secretly want to compete on So You Think You Can Dance
Top three favorite movies of all time A Room With A View, Amadeus, Inception
When I was little I wanted to grow to be a heart surgeon, LOL
Someday I will write a book
BRANT MYERS writer
My New Year’s Resolution is to drink more beer, exercise less
Currently on my playlist the wild funk-fusion of Galactic, too much Huey Lewis,
and the mesmerizing pop sounds of Dua Lipa
Reading Japanese Lore by Yei Theodora Ozaki in preparation for an upcoming trip to Japan
Favorite ice cream Thrifty’s Chocolate Malted Krunch—tastes like 1989
I secretly want to quit everything and free dive for black pearls in the South Pacific
Dream car 1937 Talbot-Lago: hot combustion sexiness, combining the timeless beauty of a Jaguar E-Type
with the long hood line of a classic Bugatti
If you could live in a fictional TV home Wayne Manor
I’m often accused of ignoring my phone because I can’t come to terms with getting calls anytime, anywhere
18 | SLO LIFE MAGAZINE | DEC/JAN 2018
Spring classes start January 16.
Register today!
At Cuesta College, you can complete your educational and career goals right here on
the beautiful Central Coast. With small classes taught by renowned faculty, you can
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Choose from over 70 associate degrees or 60 certificate programs.
Join us and find out how we transfer the most students to Cal Poly, and why
we’re consistently ranked as one of the top community colleges in California.
Just come as you are and discover your full potential.
San Luis Obispo • Paso Robles • Arroyo Grande • Online
cuesta.edu (805) 546-3100
DEC/JAN 2018 | SLO LIFE MAGAZINE | 19
| CONTRIBUTORS
VANESSA PLAKIAS photographer
Currently on my playlist Trip This Wire by Jasper Creek, I Follow
Rivers by Jason Isbell and Amanda Shires, Sunshine Lady by Dion,
Looking for Knives by DYAN
Spirit animal a llama this year
Dream car Sprinter Van
Favorite concert Pearl Jam, Indio, California, 1994
Reading The Idea of You
Hidden talent I play violin and sing in a band
My most random, recurring thought where does the Universe end?
Comfort food frozen yogurt with almonds on top and bottom
I secretly want to spend a night in Versailles
JESSIE RIVAS chef
Currently on my playlist Avett Brothers
I’m often accused of not taking direction very well
Spirit animal falcon
Favorite movie quote “So, you think I’m funny?”
Greatest musician of all time Neil Young
Dream car Ford Raptor, black with leather interior
Favorite concert Beastie Boys in ’97, Polo Field, Golden Gate Park
Someday I will marry my wife again
If you could invite one person from history to dinner Julia Child
Comfort food tacos, any kind
Favorite ice cream chocolate
When I was little I wanted to grow up to be a good father and son
SHAWN TRACHT writer
Currently on my playlist Three Year Old by Eric Church, On the Road Again by Canned
Heat, Almost Cut My Hair by The Allman Brothers Band
Reading Siddhartha to my high school students
Dream car an RV to travel the country
Someday I will ride my bike down the West Coast
If you could live in a fictional TV home
Jerry Seinfeld’s apartment—I love the light-hearted, nonsensical funny
If I had to choose one type of food to eat for a month straight Mexican food
Favorite hike Sykes in Big Sur
FRANZ WISNER writer
My New Year’s Resolution fewer things, more travel
Currently on my playlist The War on Drugs, LCD Soundsystem, Hawaiian slack key guitar
I’m often accused of my brother says I toast too much during meals
Favorite movie quote “Just keep swimming, just keep swimming.”
Dream car Hackney carriage
Favorite concert Austin City Limits Festival, every year
Someday I will own a pied-à-terre in Paris
I’m currently reading The Dharma Bums
If you could invite one person from history to dinner Teddy Roosevelt
I secretly want to manage an NFL team
When I was little I wanted to grow up to be Bond, James Bond
If you could live in any fictional TV home Fantasy Island. “The plane, the plane!”
Top three favorite movies of all time Three S’s—The Sting, Silence of the Lambs, Spinal Tap
20 | SLO LIFE MAGAZINE | DEC/JAN 2018
DEC/JAN 2018 | SLO LIFE MAGAZINE | 21
| ON THE COVER
A SNEAK PEEK
BEHIND the scenes
WITH MAUREEN VAZQUEZ
BY VANESSA PLAKIAS
When I walked in there
was one little girl named
Ella. And I said, “Oh,
good, she has a daughter;
this is going to be a fun
shoot!” And then a little
boy comes running in and
I said, “Oh, there’s two!”
Then a four-year-old boy
walks in, and says, “Hi.”
So, I’m like, “Wow, there’s
three!” Then, this little twoyear-old
girl wanders in
and says, “Hi, what’s your
name?” I thought, “Oh my
gosh, there’s four!”
The sticker shop brought back a lot of memories for me from
when I was little. The first thing I asked Maureen was, “Do you
know what Oilie stickers are?” She said, “Of course I do! Let me
guess, you had a dolphin, right? We’re bringing ’em back!”
We really connected on the idea of stepping away from tech,
taking a break, and getting back to real, tangible things. Especially
for kids, the importance of using their hands and crafting things,
making things, instead of just staring at a screen.
I watched a documentary
recently by Jim Carrey
about his art. He says
that to feel happy he
needs color. I need color
and I felt like walking
into Maureen’s store
was like color therapy
for all ages.
I created a lot of chaos when I said, “Hey, why don’t
you put some stickers on mommy’s face?” They went
crazy with it, and Nathan pulled out his phone to show
me a picture of when his kids decorated his beard with
stickers. So cute! SLO LIFE
22 | SLO LIFE MAGAZINE | DEC/JAN 2018
1010 Murray Avenue, San Luis Obispo
SierraVistaRegional.com
DEC/JAN 2018 | SLO LIFE MAGAZINE | 23
| IN BOX
Take us with you!
Hey, SLO LIFE readers: Send us your photos the next time you’re relaxing in town or traveling
far and away with your copy of the magazine. Email us at info@slolifemagazine.com
DUBLIN, IRELAND
NEW YORK
CAL and ROSEMARY WILVERT
SOUTH AFRICA
American Airlines friends of 46 years met in New York
to see the 9/11 museum and go to the play ‘’Come From
Away’’ about 9/11. We toasted to memories, life, and
SLO Life Magazine!
— KATHY PETKUNAS, CAROL MEES, AND LEE HAMER
QUINTANA ROO, MÉXICO
THE SCIOCCHETTI FAMILY with the Zulus outside of
Kruger National Park.
OAHU, HAWAII
LOIS and CHUCK GREENALL
CHRISTINE CORTESE and HEATHER TISSUE
at Burrito Amor, Tulum, Quintana Roo, México.
24 | SLO LIFE MAGAZINE | DEC/JAN 2018
DEC/JAN 2018 | SLO LIFE MAGAZINE | 25
| IN BOX
FORT BRAGG
DESNA, UKRAINE
THE LOOSE CANNONS in Fort Bragg during this
year’s leg of the Cannon Coaster, an annual ride
done over a three-day period where cyclists ride a
200-ish mile stretch of the California coast.
NEW YORK
I spent most of the summer working with and
training members of the Ukrainian Armed Forces.
It was a rare opportunity to experience the military
side of a country I know and love, Ukraine.
— SSG Greg Silva
BILBAO, SPAIN
ERNIE and JULIE JONES sharing the SLO Life in Central
Park, New York City after cruising the East Coast.
LONDON, ENGLAND
LAURIE VANKLEECK
KURT and SUSAN PACHECO in front of the
Guggenheim Museum.
26 | SLO LIFE MAGAZINE | DEC/JAN 2018
DEC/JAN 2018 | SLO LIFE MAGAZINE | 27
| IN BOX
ROSICRUCIAN EGYPTIAN MUSEUM
DEADWOOD, SOUTH DAKOTA
MARK and LAURA RUFFING
WISCASSET, MAINE
DIANE HALSTED, and JANIE and STU
GOLDENBERG participating in a five-day Road
Scholar Program by “Biking in the Black Hills of
South Dakota” on the Mickelson Trail. This 109-mile
Rail Trail is listed as one of the premier American
rail-trails in The Official Rails-to-Trails Conservancy
Guidebook, Rail-Trail Hall of Fame.
THUN, SWITZERLAND
MOLLIE and NORMAN SMITH in front of Red’s
Eats, a famous eatery voted #1 for their lobster
roll—it was delicious.
KINDERDIJK, NETHERLANDS
MICHAEL and NANCY JACKSON happily carried
our friend Dana O’Brien (on the cover of SLO Life)
along with us on our river cruise from Budapest to
Amsterdam. This photo was taken of us, with the
windmills at Kinderdijk, Netherlands.
VANESSA and DON WIGTON visting our daughter,
JACQULENE MAEGERT, and granddaughter,
MIA MAEGERT. Our daughter married a Swiss
seven years ago and lives in Thun, a town on
Lake Thun in Switzerland’s Bernese Oberland
region at the foot of the Alps. Our photo is taken
in front of turreted Thun Castle, from the 1100’s.
This castle stands on a hill above the old town
and has sweeping views of the Alps.
28 | SLO LIFE MAGAZINE | DEC/JAN 2018
From Wishlist
to Playlist
visit audiovisionslo.com
for Black Friday and
December Specials
Home Theater & Automation
Low Voltage Wiring
Surveillance Systems
Residential - Commercial
New Construction - Remodels
— Serving san luis obispo county —
(805) 489-6979
Audiovisionslo.com
DEC/JAN 2018 | SLO LIFE MAGAZINE | 29
Be confident
in your
mortgage
decision.
| IN BOX
You showed us...
LOUISIANA
ELF ON THE SHELF
AMY MCKAY
LINDA LONG and MARY JO
DESIO having a fabulous
time in New Orleans.
WYOMING
ODENSE, DENMARK
Ben Lerner
Mortgage Advisor
NMLS 395723
805.441.9486
blerner@opesadvisors.com
1212 Marsh St., Suite 1
San Luis Obispo, CA 93401
opesadvisors.com
© 2017 Opes Advisors, A Division of Flagstar Bank
30 | SLO Member LIFE FDIC MAGAZINE | Equal Housing | DEC/JAN Lender 2018
ROBERT BRENMAN and LINA
KHO at the theatre, the Hans
Christian Andersen home and
museum, Odense, Denmark
Jack House docent and president,
MARILYN DARNELL, making
tracks with SLO Life Magazine at
Fort Laramie, WY researching the
historic route of J. “Hub” and W.
W. Hollister, father and uncle of
Nellie Hollister Jack of the historic
Jack House.
Downtown slo presents
HOLIDAY
Hoedown
happenings
Santa’s House | classic carousel
in Mission Plaza
open through December 24
www.downtownslo.com
DEC/JAN 2018 | SLO LIFE MAGAZINE | 31
2018 New Years
Resolution:
Spoil yourself, not
your wine!
| IN BOX
FLORENCE, ITALY
KAUAI, HAWAII
JANICE CROOKS and BOB
JORGENSEN visited the Basilica
di Santa Croce refectory in
Florence, Italy, where Saint Louis
of Toulouse (SLO’s namesake) is
honored by Donatello’s famous
statue.
VICTORIA GROSTICK at the
beautiful Wailea River Valley
in Kauai, Hawaii, where river
meets sea.
KOH SAMUI ISLAND
BELIZE
WINE CELLAR
DESIGN & BUILD
Free consultations with
wine cellar specialist, Zara,
through January 2018.
JUDY GRANTHAM in Belize on a
snorkeling boat off Caye Caulker.
RON TILLEY and JEANNE POTTER
atop Na Muang Waterfalls on the
island of Ko Samui in the Gulf of
Thailand. We love the way
SLO Life Magazine showcases
the new and upcoming trends,
thoughts, and people of SLO. We
read every issue cover to cover.
805.543.9900
zara@slogreengoods.com
www.slogreengoods.com
32 | SLO LIFE MAGAZINE | DEC/JAN 2018
Please send your photos and comments to info@slolifemagazine.com
Follow SLO LIFE on Facebook: Visit facebook.com/slolifemagazine
Visit us online at slolifemagazine.com
Letters may be edited for content and clarity. To be considered for publication your letter should
include your name, city, state, phone number or email address (for authentication purposes).
ZOEY’S
HOME CONSIGNMENTS
Where you never know what you might find!
Serving the Central Coast for over 5 years.
Providing you with experience you can trust.
3583 S. HIGUERA ST | SAN LUIS OBISPO
805.596.0288 | zoeyshomeconsignments.com
Open Tues-Sat 10-6 | Closed Sun & Mon
DEC/JAN 2018 | SLO LIFE MAGAZINE | 33
| BRIEFS
“conjured up”
The two words from SLOPD Sargent Chad
Pfarr’s New Times interview that triggered
outrage within the community. In the article,
Pfarr, who was commenting for an article
about Cal Poly sexual abuse victims, told the
weekly newspaper: “… students often ‘feel
like they got sexually assaulted because they
blacked out’ [after consuming alcohol] when
really, ‘it was just something that was conjured
up.’” The matter remains under an internal
review at SLOPD.
4
The number of stores that were found to
be in violation of the city’s 2015 ordinance
banning the sale of Styrofoam products,
when those products were found on its
shelves. All four of the stores were part
of national chains and include: Target,
Costco, CVS, and Rite Aid.
$1,200,000
The amount of money Elizabeth Edith
Shaw, 68, of Cambria, embezzled from
her employer, Winsor Construction, since
2005. Shaw was sentenced to ten years
in county jail after entering a no-contest
plea for grand theft and tax evasion.
“So if you’re
fond of your
brains, you don’t
want to be in a
big city.”
Lance Lambert, writing for Realtor.com,
outlining the reasons San Luis Obispo
was recognized as the third best city in
America in which to survive a zombie
apocalypse. Reasoning that the relative
lack of population density would delay
the spread of a zombie virus, the study
estimated that one would fare only slightly
better with the brain-eating undead in
either Lubbock, Texas or Deltona, Florida.
“It looks like a
big, giant rock
sitting there.”
San Luis Obispo Council Member Carlyn
Christianson commenting on the new
Stalwork, Inc. building downtown at the
corner of Santa Rosa and Marsh. The
structure, owned by local developer Ben
Kulick, was painted a dark, charcoal gray
instead of the two-tone tan color he had
received approval for in his plans. Amid
public outcry, Christianson joined her
colleagues in voting unanimously to require
Kulick to repaint the structure.
“You know how
unaffordable
it is to live
in San Luis.”
Scott James commenting on his rationale for
posting a listing on Craigslist explaining that
he and his wife, Gayle, were giving away their
400-square-foot Cayucos cottage to whoever
could move it. A woman, who claimed
the home, contracted with Brandt House
and Building Movers, to set it up in a new
location for her son, a Cal Poly student.
#BISHOPMELON
The Twitter hashtag left behind by a stealthy
artist who painted a unique trailside rock to
look as if it were a slice of watermelon. The
seed-speckled granite sliver found on the
way up to Bishop Peak prompted a spirited
debate locally as to whether it was art or
vandalism. City officials went with the latter
and immediately responded by sending four
park rangers who spent an estimated four
to five hours scrubbing the rock clean. The
intrepid painter remains at large, and should
be considered armed (with nylon brushes)
and extremely creative.
108°
The temperature in San Luis Obispo during
a late October heat wave that broke more
all-time high records for three consecutive
days, including one day when the city
shared the dubious distinction, along with
the Miramar Naval Air Station outside of
San Diego, for being the hottest spot in the
country. Four consecutive days in the week
following also broke all-time heat records.
“Come to think of
it, I really don’t feel
quite as happy as I
did last year.”
One of the many tongue-in-cheek
comments made by San Luis Obispo
residents after learning that National
Geographic’s survey ranking America’s
“Happiest Cities” dropped the Central Coast
town from Number 1 to Number 5 in the
2017 version of its report. SLO LIFE
34 | SLO LIFE MAGAZINE | DEC/JAN 2018
DEC/JAN 2018 | SLO LIFE MAGAZINE | 35
| TIMELINE
Around the County
10/3
The plan to clean up Pirate’s Cove, which received unanimous
support from SLO County’s Board of Supervisors just two
weeks prior, was thwarted by the Coastal Commission over
concerns that banning vehicles after dark would limit coastal
access. Long identified as a problem spot by law enforcement
officials, locals have been pressuring supervisors to improve
and maintain the prized seaside real estate. Following the
decision, it was determined that John Peschong and Adam
Hill would meet with the Coastal Commission in an effort to
work out a compromise and begin taking basic steps toward
improvement, such as developing the parking lot, constructing
bathrooms, and adding trash cans.
OCTOBER ’17
10/24
In a rare win for a San Luis Obispo neighborhood on the north side of
town, the SLO City Council, by a 5-0 vote, agreed to leave “the poles” in
place and continue to keep Luneta Drive closed to through traffic. The site
of the closure, which long-time residents describe as a de facto pocket park,
is next to the controversial new development known as 71 Palomar, where
El Segundo-based attorney Loren Riehl had received the city’s blessing
to build a 33-unit apartment building. A group of neighbors identifying
themselves as Friends of 71 Palomar filed suit against the project on
environmental grounds, but lost the decision. Riehl is also the developer of
22 Chorro, another controversial project a few blocks away.
10/19
A group calling itself Preserve the SLO Life banded together
with the homeowners’ associations at the Los Verdes Park
complex near the corner of South Higuera and Los Osos
Valley Road to sue the developer of Avila Ranch, as well as
the City of San Luis Obispo, over the anticipated negative
impacts to the area, including increased noise, traffic, light,
and air pollution that are expected to come with the 720-
home project proposed by builder Andy Mangano. The
development was approved by the city council a month earlier
and would occupy 150 acres on Buckley Road on the south
end of town, an area that is currently farmland. Although
championed as a prime example of adding workforce housing
by city officials, only 25 of the 720 units will actually achieve
that designation.
10/23
Administrators at the County of San Luis Obispo revealed
an $8 to $10 million accounting error stating that instead of a
$3 to $5 million surplus, it was actually facing a $4.8 million
deficit to next year’s budget forecast. Characterizing it as
a “straight-up human error,” county budget director Emily
Jackson attributed the miscalculation to her office’s failure to
account for a significant portion of recently approved salary
increases that had not been accounted for in the new budget.
Despite the error, Jackson claimed that the county was “wellpositioned
to address the gap” and that the deficit represented
less than 1% of the general fund, which was estimated to
reach $525 million in the 2018-2019 fiscal year.
10/25
Once again—for the eighth time in a matter of six years—a group of
off-road enthusiasts identifying themselves as Friends of the Oceano
Dunes sued over dust control efforts in the riding area. Citing concern
that the Coastal Commission’s “radical” five-year plan would harm
endangered species and failed to accept adequate public input, the group’s
72-page complaint also named the Department of Parks and Recreation,
San Luis Obispo County Air Pollution Control District, California Air
Resources Board, San Luis Obispo County, and the City of Grover Beach
as defendants in the suit. A few weeks later, outgoing head of the San
Luis Obispo Air Pollution Control District, Larry Allen, citing a public
nuisance to people living on the Nipomo Mesa, requested that a portion
of the dunes be closed to off-road riding. [turn to page 40 for more on
this issue]
36 | SLO LIFE MAGAZINE | DEC/JAN 2018
11/1
Assistant District Attorney Lee Cunningham said that Gianna
Brencola, 17, of Los Osos would be tried as an adult in the hit and
run death of 22-year-old Cal Poly student Kennedy Love on Foothill
Boulevard in San Luis Obispo in August. Brencola, who allegedly
admitted to drinking and driving during her arrest, was with a friend
when she collided with Love. The bicyclist, a popular third-year
landscape architecture student, was left fatally injured in the road
following the accident as Brencola and her friend fled the scene to
inspect the damage to her car and later attempted to hide it in a
nearby neighborhood. Brencola is facing a variety of felony charges
including: vehicular manslaughter while intoxicated, driving under
the influence while causing death, and hit-and-run.
NOVEMBER ’17
11/7
The SLO County Board of Supervisors unanimously
approved the appointment of Wade Horton as the new
chief administrative officer, replacing Dan Buckshi, who left
unexpectedly in June. Previous to his promotion, Horton had
been the county’s Public Works director where his department
oversaw the completion of Los Osos’ Wastewater Treatment
Plant. Prior to his tenure in SLO County, Horton worked in the
private sector as a project manager. He is a 13-year veteran of
the U.S. Navy and a Cal Poly graduate. In his new role, he will
oversee a staff of 2,800 employees and a total annual budget of
approximately $590 million.
11/8
After PG&E agreed to an $85 million settlement with a
coalition of local cities, San Luis Coastal Unified School
District, and the County of San Luis Obispo related to the
closure of its Diablo Canyon nuclear power plant, anticipated
in 2025, California Public Utilities Commission (CPUC)
administrative Judge Peter Allen recommended that the
commission not approve the settlement, reasoning that
ratepayers should not be expected to foot the bill. The decision
is not legally binding and will go before the full CPUC later
this year, where its ultimate fate will be determined. The $85
million settlement had been viewed by local policy makers
as a critical first step for winding down the operations of the
county’s largest private employer, whose economic impact is
estimated at around $1 billion per year.
11/2
As scheduled, at 5:30 a.m., the first departing flight left the newly built 11/16
terminal at the San Luis Obispo Regional Airport. The state-of-theart
facility, nearly 56,000 square feet, almost 45,000 square feet larger
a resident complained that it had been killing her chickens and
Arroyo Grande’s “mascot”—a little gray fox—was euthanized after
than the existing structure, required a $39.5 million budget and a little rabbits. Townspeople reacted with outrage after learning that the
more than two years to build. Airport Director Kevin Bumen described U.S. Department of Agriculture’s Wildlife Services had trapped
the new terminal as the “perfect welcome mat for visitors to come
and killed the animal, which had become a well-loved fixture
explore our region.” Although the airport expects about a half-million
inhabiting the city center, also known as “the village.” According
passengers to walk through its gates this year, there is plenty of room
to Peter Tira, information officer for California Fish and Wildlife,
for growth, as the new terminal is designed to accommodate up to 1.2
“Whenever you interact with wildlife, it ends badly… it comes
million annually. [photo by Mark Nakamura] from a nice place, but it never ends well.” SLO LIFE
DEC/JAN 2018 | SLO LIFE MAGAZINE | 37
| VIEW
REFLECTING
HAPPINESS
PHOTOGRAPHY BY CHRIS WILLIS
Two days before graduation, Chris Willis
received some bad news. The company who had
offered him his dream job was downsizing and
the offer was rescinded. He took the news hard,
but his buddies were determined to cheer him
up, so they invited him to the university pub for
frosty pints of India Pale Ale. One IPA turned
to another as the young Willis, soon to be let out
into the “real world,” ruminated about his future.
Despondent, demoralized, and depressed, he
wandered off to the men’s room when his friends
spotted a flyer pinned to the community bulletin
board. In big, bold lettering it advertised: “Work
at the North Pole!”
Another round was ordered as the plan was
hatched. One of the friends stealthily excused
himself, snagged the flyer, and dialed the
number posted at the bottom of the sheet. In his
message, he identified himself as Chris Willis
and stressed that it was very important that he
be called a half-hour prior to the open interview,
scheduled for 8 o’clock the next morning, in
just a few hours. “Please don’t forget, it’s very
important that you call me. And, if I don’t
answer immediately, please keep trying,” he said,
trying to conceal his laughter. Everyone then
reconvened at the dark oak table when Willis
agreed to “just one more” before making his way
back to his apartment.
A few hours later the phone rang. Then it rang
again. It rang once more. Finally, he picked
up. “Job interview? Huh? What? Okay, I’ll be
right there.” Willis stumbled out of bed still
wearing the clothes he had on the night before,
righted himself to mount his bicycle, then
pedaled downtown. Before him sat a panel of six
scientists, who grilled him about geology. While
repeating the mantra inside his head—“Please
don’t throw up, please don’t throw up”—Willis
struggled to understand what this job was all
about because, for the life of him, he could not
remember ever applying for it. He continued
to answer one question after another, each one
more difficult than the last. Finally, the interview
concluded, he rode back home, and collapsed
in his bed for a long slumber. Again, he was
awakened by the phone. This time, on the other
end of the line, a chirpy receptionist with a singsong
voice exclaimed, “Congratulations—you
beat out 75 other candidates. You got the job in
the North Pole!”
And, so began Willis’ unlikely path toward
photography. Where he was stationed, in Alert,
Nunavut, the northernmost inhabited place on
earth, the young scientist had lots of time on his
hands, lots. Mostly, he manned a seismic station
that still recorded its data on light-sensitive
photographic paper. It wasn’t long before boredom
overtook him and he began experimenting with
other things one can do in a dark room, such
as develop film-based photography. One thing
led to another and soon Willis was entertaining
himself by snapping photos of lonely wildlife
wandering the empty tundra. During those days
something clicked and the hobby morphed into
an obsession. Each day he strove to improve upon
the composition he developed the day before, and
after a while, despite the lack of subject matter, his
photos were steadily improving.
Fast forward to today, the native of France,
who spent twenty years in Canada, is now a
resident of San Mateo who roams the California
coastline. There are two spots he visits often:
Stinson Beach, just north of San Francisco, and
Morro Bay. Both, he explains, offer beaches
with a distinctively unique reflective quality that
he has not found anywhere else. Willis, who
overcame his self-described “difficulty in talking
with people” by conducting free photography
workshops at libraries around the state, now
is known to approach would-be subjects of
his photos by asking their permission to shoot
away and handing them a business card for a
complimentary copy, noting the happiness it
usually spreads. In the photo you see here, Willis
struck up a conversation with a local surfer
heading out to the waves late one afternoon with
the cloud cover filtering the sunlight perfectly to
create the reflection off the wet sand. “Would it
be okay if I took a few shots?” he inquired. The
surfer replied with a broad smile, “Sure, I’d love
to have one!” SLO LIFE
38 | SLO LIFE MAGAZINE | DEC/JAN 2018
DEC/JAN 2018 | SLO LIFE MAGAZINE | 39
| Q&A
CLEARING THE AIR
It was 60 below zero one winter in northern Montana when a young environmental scientist
named LARRY ALLEN, who, cutting his teeth as an air monitoring technician on a remote
Indian reservation, began yearning for a return to his native California. In 1982 he joined the
San Luis Obispo Air Pollution Control District, where he has been its Executive Director for
the past 15 years. On the eve of his retirement, he stopped by the office so that we could
quiz him on the state of our local air quality. Here is some of what he had to say…
Okay, Larry, tell us about the problem spots in
SLO County. South County, the Oceano Dunes, is
absolutely the biggest air pollution problem at the
moment. You’ve got two problems there, number one,
high emissions from off-road vehicles and the dust
they create; and, number two, high winds blowing
onto the Nipomo Mesa. Because of the disturbance
to the surface of the dunes, through a process called
saltation, the sand fractionates to a small enough
size that it becomes airborne and respirable; you
can actually breathe in the particulates because they
are so small. At that point, they become regulated,
because anything below 10 microns is subject to air
quality standards. These particulates can cause upper
respiratory disease and cardiopulmonary problems and
cancer, and ultimately, premature death. We have been
working very hard to try to reduce the emissions out
there. It’s been a pretty difficult problem.
Why is it so difficult? Our agency had never been
sued until the time we adopted our air regulation rule
to reduce emissions out there. Now, up to this point,
there have been eight separate lawsuits filed—Friends
of the Oceano Dunes, an off-road riders group, has
filed every single one of them. Any solution that is
proposed to improve air quality, no matter how slight,
they oppose. They’ve made the whole process very
difficult. But, I am hopeful that there is going to be
some significant progress made here soon because
there are some real pressure points coming together
now that we’ve initiated an enforcement action against
State Parks for their failure to do any meaningful
mitigation. We are in the process of taking a nuisance
action to our hearing board and asking them to issue
an abatement order to reduce the nuisance out there.
It’s people’s health we’re talking about here, and that
is what really concerns me and keeps me up at night.
People on the Nipomo Mesa are definitely feeling the
effects of that exposure and paying a heavy price for it.
Is it really that bad? There are days in South County
where we have the worst air pollution in the nation.
And, the bottom line, even according to State Parks’
own studies, is that the riding areas are eight times
more emissive than the non-riding areas. It’s pretty
much an indisputable fact that the disturbance in the
riding area is the source of the pollution. You don’t
have to be a rocket scientist to understand this. The
California Air Resources Board, which is our oversight
agency, and a sister agency to State Parks, has been
working with us now for the last four years to try to
get some more forward progress than we’ve been able
to achieve on our own. One of the most significant
differences they’ve been able to make is to develop an
atmospheric dispersion model that has taken all of the
emissions data that has been collected out there. So,
now through computer modeling, you can see what
happens to the air quality on the Nipomo Mesa when
you reduce emissions at the dunes. The problem is just
so obvious. But, it’s been an agonizingly slow process;
it feels like it moves at glacial speed.
Can you solve the problem and still allow riding
at the dunes? Absolutely. I do believe there are
solutions. If we can get beyond all the acrimony and
contention, we would have made progress by now.
Re-establishing vegetation in a thoughtful way, using
the modeling as a guide, within the riding area would
work substantially well. And, you could still allow
riding to occur. In fact, the riding might even be more
interesting because folks could ride their vehicles
in between the vegetated areas. Yes, of course, you
would lose some riding area as a result, but you could
substantially improve the air quality for people on
the Nipomo Mesa at the same time. I believe there
are solutions out there that can avoid shutting it
down, but I also believe that protecting public health
is far more important than protecting recreation.
And, if they can’t get to a point pretty soon of
trying to resolve this problem, there are going to be
people pushing to shut it down. In my opinion, it’s
unconscionable that we’ve let it go on this long with
these detrimental effects that we know for a fact are
caused by the off-road vehicles.
Any final observations as you leave your post?
Overall, I do think we’ll continue to improve our air
quality in San Luis Obispo County, but my biggest
concern is climate change. When I look at my sons
and their kids and what their future looks like for
them, it is the issue of our age. The partisanship that
has permeated politics in the last ten years or so has
made it very difficult to make forward progress on
things. We are not moving nearly far enough or fast
enough on climate change. In a lot of ways, we’re
going backwards in the United States right
now. Even locally, you have politicians who
don’t even believe that climate change exists. I
feel that politics has been allowed to interfere
with facts and science. Science has been given a bad
name now for some reason. In my retirement, that is
one area that I am going to stay involved in because,
in my opinion, this issue is so great that if you have
knowledge or expertise, then you have responsibility.
SLO LIFE
40 | SLO LIFE MAGAZINE | DEC/JAN 2018
My Advice…
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see Karen Scott.”
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DEC/JAN 2018 | SLO LIFE MAGAZINE | 41
| MEET YOUR NEIGHBOR
STICKY
BUSINESS
PHOTOGRAPHY BY VANESSA PLAKIAS
If there has been one common thread throughout the life of MAUREEN VAZQUEZ,
it’s creativity. Today, the high-energy mother of four is doggedly focused on sharing her
love of “little works of art” and hopes to fill every mailbox in the country with a monthly
selection of her curated sticker subscription through her business, Pipsticks, which she
owns and operates with her husband. A few years ago, she talked her family into betting
everything on a little town called San Luis Obispo. Here is her story...
42 | SLO LIFE MAGAZINE | DEC/JAN 2018
DEC/JAN 2018 | SLO LIFE MAGAZINE | 43
Let’s take it from the beginning, Maureen. Okay,
sure. I’m the youngest of four kids. Four is the
magic number in our family. My parents both came
from four; there are four of us kids, I have four
and my brother and sister each have four. We moved around when I was young;
my dad was in the printing industry and got transferred around a lot. I was born
in Belgium; then we moved to Saint Paul, Minnesota; then Illinois. When I was
eleven we moved to Seattle. I mostly consider myself a northwest girl. As a kid, I
loved stickers. I loved crafting. I loved making things. My parents had to kick me
out of the house to go play outside, because I was usually embroidering Care Bears
on something, or writing books, or illustrating something, or
attending to my sticker collection, trading my stickers, or making
greeting cards. I used to make things and then go door-to-door
in my neighborhood to sell them. So, that’s basically what I did
in the 80’s; that, and listen to Debbie Gibson music.
Ah, yes… Debbie Gibson, “Only in My Dreams.” Yes, that’s
right. [laughter] So, next, I went to school at Cal Poly; I was an
Art Design major there, with a concentration in Graphic Design.
After college I moved to San Francisco and started working as a
44 | SLO LIFE MAGAZINE | DEC/JAN 2018
cocktail waitress in an amazing restaurant, which was super fun. I made
just about as much money as I’ve ever made in my life and got to meet
really interesting people, but, of course, at the time all I wanted was a
real job. It was about nine months later when that finally happened. I
did marketing and design for a small architecture firm. I was there for
a couple of years and then ended up moving to London. My husband,
who was not my husband at the time, was transferred for his job out
there, too, so we both ended up out there around ten years ago, say 2006.
Interesting. How long were you there? We ended up staying for
almost five years, living on an expat package, which is definitely the
way to go, given the chance. We lived right in the center of London
and traveled around Europe every weekend; it was an amazing time of
our lives. When I was in London, I became a brand manager in a huge
international law firm, which, at the time, seemed like a real sellout—
not at all what I wanted to do, which was to be a junior designer at an
ad agency. Then, I took my first sabbatical when we had our first son in
2010. His name is Atticus. We moved to New York, where we were for
four years. While we were in New York we had two other children in
quick succession. My husband, Nathan, was transferred there for work.
He was in banking.
What was that like? We were living in Manhattan, and I was very much
an urban mom, pushing a double stroller with one in the front pack.
It was bananas; but it was amazing, and we loved it there. And when I
was there with Ella, our second, who was about a year-and-a-half old, I
started taking on freelance design projects because I just missed having
some creative outlet. So, I started doing projects, mostly for “mompreneurs”
that had left their jobs in banking and finance, because so
many people in New York are in banking and finance. I spent a lot of
time doing logos and other graphic design projects for them. But, deep
down, I always wanted to start my own business. I remember at that
time feeling like a good idea just hadn’t come to me yet, so I was just
making myself open and available to the universe. Around that time, one
of my friends invited me to be part of a sticker club chain mail. It’s like a
Ponzi scheme for mail, except it never works. [laughter]
I vaguely remember chain mail. Remind me how it works. So, you
spend all this time writing these letters and stamping them, and sending
them to all your friends. The idea with chain mail is that you then
receive a whole bunch of mail back, practically forever. But, it just never
works. The idea behind it is great, but it never works. So, I was invited
to be a part of this, which was chain mail, except with stickers, which
meant that instead of getting letters every day for the rest of your life,
you’d be getting stickers for the rest of your life, which, again, I was no
fool—I had lots of childhood disappointment around chain mail in my
youth. However, the idea of stickers, which being a child of the 80’s, was
very near and dear to my heart. And being a mom and always needing
stickers for my kids, I thought, “Alright, I’ll just try it. Maybe this time
it’ll work; maybe if I do it as an adult, it will work.”
So, what happened? Sure enough I could barely find six friends that
would do it with me, because everyone said, “Yeah, that would be
great, but I don’t have an extra second in my day as a mom to do this.”
Anyway, I scrunched it together and, of course, like all chain mail,
nothing happened. Then, about three months later, I had forgotten all
about it and was in the middle of a busy, hectic moment being a crazy
mom juggling kids and groceries and the mail with thirteen other
people in our elevator on the way to our apartment. In my bundle
of mail, I see an envelope addressed to my kids, so I handed it to
them and they opened it up. And, inside was the tinniest, tiniest little
square of stickers you’ve ever seen, for both of them. In that moment I
remembered the chain mail. My kids went bananas; they lost it. It was
like the best thing that had ever happened to them. >>
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DEC/JAN 2018 | SLO LIFE MAGAZINE | 45
Sounds like a pretty awesome day. Yes, so, I thought, “Well, that was
fun. I’ll go online and get a sticker subscription,” because, again, my
kids love stickers and I love stickers, too. So, I went online and nothing
like that existed. I couldn’t believe it because it just seemed so obvious.
It was probably six months later that I was in Mexico with some
friends and family. I was sitting around the pool with one of my close
friends from New York and it was the first moment I’d had to myself
in forever. We were just kind of chatting about the future and what I
wanted to do, and how I was kind of bored with the design work that
I was doing and I wanted to do something bigger. And she said, “Well,
what are your ideas?” And I have lots of ideas; I’m never short on ideas.
So, I pitched this idea of a subscription sticker club to my friend, who
was also a mom, and she said, “Well, that sounds amazing. I would
definitely buy them for my kids.” Then, we sort of sketched out some
back of the envelope costs and figures and I said, “This would be a pretty
straightforward thing to start small and just see how it went.” After that
conversation, I just couldn’t get it out of my mind.
What did you do about it? So, that night I went back and mentioned
it to Nathan, who I affectionately refer to as the “idea crusher” because
he’s used to hearing my many ideas, but he’s a realist and a great balance.
Anyway, I told him about the conversation and he said, “You know, it’s
actually a pretty good idea.” Which, coming from him, is a really huge
deal. And then I remember going to bed that night and just being so
excited that I couldn’t fall asleep. I got up and pretty much stayed up
all night sketching and researching. From that minute forward, for the
next six months, I researched the idea every free minute I had right
up until I went to bed, oftentimes early in the morning. I set it up—a
sticker subscription business—to grow slowly so that I could handle it
on my own. I was a stay-at-home mom, so that was something that was
important to me.
Okay, so what were the next steps? Of course, as life goes, Nathan was
transferred back to London right about that time and so the family took
a little detour. We officially launched the business—Pipsticks—while we
were there. This was September 2014. Around the same time we had a
little surprise, a brilliant surprise, and six months later our fourth child,
Indiana, was born. So, I worked like crazy to market the business and get
the word out via mom blogs and that kind of thing. Reception was great,
people loved it, and it kind of sold itself in terms of being a really new, fun
product. As soon as it landed in someone’s mailbox and their kids found
it, they just went bananas. And since I had designed it as a mom, one of
the key factors for me was that everything about it was child-friendly. So,
kids could pick it out of the mailbox, open it up, do all of the stickers, and
all the little activities that come with them themselves because I wanted it
to not only be like the best thing ever for kids, but a little bit of a break for
the parents.
Ah, yes… Then I realized that there was this whole world of adult sticker
lovers, and I wanted to design a pack for them, too. Because I thought
they’re going to love these stickers, which I can’t put in the kids’ pack. So,
about six months after we launched, we added the Pro Pack. So, we had a
kid’s sticker club and a pro sticker club, which is for sticker-loving adults.
There is like a whole cult movement of people, primarily women, who
use paper agendas and decorate them with stickers. So, if you are going
to meet somebody for coffee, for example, you put a coffee sticker in your >>
46 | SLO LIFE MAGAZINE | DEC/JAN 2018
䘀 甀 氀 氀 匀 攀 爀 瘀 椀 挀 攀 Ⰰ 䌀 甀 猀 琀 漀 洀 Ⰰ 一 攀 眀 Ⰰ ☀ 䔀 猀 琀 愀 琀 攀 䨀 攀 眀 攀 氀 爀 礀
䰀 漀 挀 愀 氀 䔀 琀 栀 椀 挀 愀 氀 䨀 攀 眀 攀 氀 爀 礀
䘀 漀 爀 伀 瘀 攀 爀 㐀 アパート 夀 攀 愀 爀 猀
smart, eclectic, art to live on
㐀 ☀ 㠀 䜀 愀 爀 搀 攀 渀 匀 琀 ⸀ 䐀 漀 眀 渀 琀 漀 眀 渀 匀 䰀 伀
㠀 㔀 ⸀ 㔀 㐀 アパート⸀ 㠀 㠀 㘀 ⴀ 眀 眀 眀 ⸀ 䜀 愀 爀 搀 攀 渀 匀 琀 爀 攀 攀 琀 䜀 漀 氀 搀 猀 洀 椀 琀 栀 猀 ⸀ 挀 漀 洀
1599 Monterey Street | 805.544.5900 | sloconsignment.com
(at the corner of Grove Street, across from Pepe Delgados)
Open Monday - Saturday 10-6pm
“
Graham Updegrove is top-notch, totally professional and knowledgeable. He is so
easy to work with and is wonderfully accommodating. Most of all, he got the job done.
We recommend Graham without hesitation.
graham @ ccreslo.com
805.459.1865 | CalBRE #01873454
www.ccreslo.com
3196 South Higuera Suite D, San Luis Obispo, CA 93401
– Jonathon Landeck, San Francisco
”
DEC/JAN 2018 | SLO LIFE MAGAZINE | 47
calendar. I kind of think of it as, for people that don’t know about it, I call
it Scrapbooking 2.0. It’s kind of the same thing; it’s a hobby; it’s a creative
outlet. But, I think there’s less pressure than scrapbooking. Remember
when we used to have Filofax and day planners and those sorts of things?
Those things are coming back. And, I really do think that part of what is
fueling the whole paper planner craze is a rebellion against technology at
some level.
Everything old is new again! So, tell us, what came next? Okay, so right
around that time, the company that Nathan was working for decided to
shut down its London operation, and we were looking at moving back to
New York with four kids, going into winter. His job was all-consuming
and very intense and he would be gone most of the time, seeing the kids
briefly at night, right before they went to bed. They really didn’t get to see
him during the week. And he is an awesome, unbelievable, like superinvolved
dad. So, at that point, we were looking at moving back to New
York again. I think, for me, the idea of moving back, as much as I love
New York and the city, the idea of moving back with four kids into winter
just wasn’t sustainable, really. It felt almost impossible, just logistically
speaking. And so, we started to look at various options. At some point we
said, “Hey, what about Pipsticks?” It was growing steadily and at the point
where I was either going to have to put the brakes on it, or hire somebody
to manage the operations. Because, back then, I was working every night
and a few mornings a week, but I couldn’t handle all that it required of me.
You needed help. Yes, so we started talking about the idea of hiring
somebody, and somewhere along the line the conversation became,
“Why don’t we work together?” Which is crazy, it was a bananas idea.
We are both really risk-averse. We have four very small kids and he
had a very stable job; it was more than just a little bit crazy. But, the
more we talked about it, the more it made sense. For me, it was the
idea of simplifying things. We started to see it as a path for allowing
Nathan to get more involved with the family, which was always
appealing to him. And, also from a practical standpoint, it allowed
us to take advantage of all the things that he was great at, that I was
not, and vice versa. So, long story short, after kind of a grueling,
heart-wrenching, difficult few months of decision making, we decided
instead of going back to New York to switch gears and move to San
Luis Obispo where we would both be all-in at Pipsticks. It was a
moment, one of those moments where it was almost like, “Come on,
this is silly.” We were north of Cayucos checking out the elephant
seals, and we were sitting there in the sun taking in the views with
our feet dangling out of the back of the car. We were debating about
whether or not to make the move when we turned to each other and
said, “Let’s just do this.”
That’s a pretty big leap of faith. How did you get going here? We started
the first year and a half working out of our house. We have a little cottage
in the back of the house; that’s where we did Pipsticks initially. We hired >>
48 | SLO LIFE MAGAZINE | DEC/JAN 2018
It’s Our Turn
HELPING VETERANS WHO HELPED US
“This is a great program, and it’s a
great group of people, and they will do
everything for you to help you get stable
and get back on your feet.”
With no housing and thousands of miles from his
family in New York, Army veteran Mike Davis found
himself in a rough patch when CAPSLO’s Supportive
Services for Veteran Families found him a home at
the historic Wineman Hotel in San Luis Obispo.
Michael Davis
U.S. ARMY
(805) 782-4730 ssvf.capslo.org
U.S. Department of Veterans Affairs Funded Program
805.927.0374 | ecotoneslandscapes.com | LIC # 767033
DESIGN • BUILD • MAINTAIN
DEC/JAN 2018 | SLO LIFE MAGAZINE | 49
our first employee in February 2016; our second was hired in September
2016. Recently, we just hired our 17th employee. We ended up where
we are now on Monterey Street because we outgrew our cottage. So, we
moved in for fulfillment space and office space and then really saw the
opportunity for starting a flagship brick-and-mortar sticker shop. I always
remember, when I grew up, every store seemed to have a wall of stickers
on rolls, even if it was just a small section. And our whole generation
collected these things.
And, just what is it about stickers? I think there’s something inexplicably
fun about something sticky. First of all, I think the nature of stickers is
kind of interesting and fun. I think people underestimate stickers; they are
actually like little works of art. Each one of them is a really high-quality,
beautiful thing. At this point, having designed many stickers myself, I
know that each one is very intentional. I think it’s an opportunity for
people to enjoy something really small and simple. What we do is really
simple, and it gets back to just having that really fun feeling, opening
something that’s colorful and small and knowing that you can either save
it for yourself or you can stick it on anything and kind of brighten it up.
We have people that are using stickers on their mail and are really into
pen-palling, people that are into journaling, people that are putting them
on their planners, people that are into collecting them, people that grew
up in the 80’s and really still love them. We have people that put them on
the bills they send out, or they give them to their employees when they are
doing a good job. We hear about college professors that are putting them
on their students’ papers, and they honestly believe that they’re motivating
their college students to do better. That’s incredible.
Let’s talk a little bit about the space itself. So, having the store and
being able to test things there is a great opportunity. Also, the part of
the shop that I am most excited about is that half of it is dedicated to a
craft space, so right now there is one whole enormous wall dedicated to
craft supplies, and it’s an open studio. We have a huge, long community
craft table so people can drop in, and we have an open studio the whole
day. Whenever we are open, people can come in and pay $15 and spend
up to two hours using our stuff, so my vision is to have that busy and
humming all the time. In the morning, it’s moms with their non-school
kids; in the afternoons, sticker lovers and college students who are into
crafty study breaks; and, the evenings, adult craft classes; weekends,
birthday parties. It’s just such an inspiring place and I think our
community needs something like that.
What does the future hold for Pipsticks? I would love to see a little
jewel box sticker shop in every city in the country. But, I think at
this point, we’re trying to figure out which direction to go. There’s no
shortage of opportunity in terms of directions to take, whether it’s
focusing on our wholesale business, creating our own products, or
really growing the subscription side of things, or managing the retail
component. I think the thing that’s exciting about retail, or actually
having a brick-and-mortar, it’s a great opportunity for us to see how
people engage with our products and it’s been brilliant; we get a lot of
feedback from people. I love seeing someone walk in the door and kind
of freak out over something they have found in the shop; it’s so much
fun and so gratifying to connect in person over stickers.
Okay, we can’t let you go without asking the advice you would offer an
aspiring entrepreneur. I think I would say, “Don’t do it immediately;
get as much experience as you can before you start.” I’ve always worked.
I’ve had a job since I was fourteen or fifteen. I’ve worked in customer
service; I’ve worked in retail; I’ve worked in corporate; I’ve worked in
small agencies; I’ve worked in big agencies; and I’ve learned so much. I
just think you need to know so much when you’re starting your business.
You have to be very resourceful and you have to know where you have
to go to find things. And, I think that the thing that has been most
valuable is that experience. It’s not even specific experience; it’s just
soaking things in and not being judgmental. I think, as I said, the jobs
that I think were, by far, the best experience for me when I was in them,
in the moment, I wanted nothing but to get out of them. And, now in
retrospect, I can say they were the ones that prepared me best for what I
am doing now. SLO LIFE
50 | SLO LIFE MAGAZINE | DEC/JAN 2018
We attend the Symphony
because we love the music.
But we also attend because each ticket supports
the Symphony’s mission to teach music in schools,
give scholarships
to young artists,
and bring our
community
closer
together.
HOME TO EDNA VALLEY’S MOST
.
DRINK IT ALL IN.
CHASE W. AND KATIE L. MARTIN
Concert info at
slosymphony.org
CHAMISALVINEYARDS.COM
7525 ORCUTT ROAD • SAN LUIS OBISPO, CA
805-541-9463
TASTING ROOM OPEN 10AM-5PM DAILY
DEC/JAN 2018 | SLO LIFE MAGAZINE | 51
| NOW HEAR THIS
52 | SLO LIFE MAGAZINE | DEC/JAN 2018
RICKY MONTIJO
Local singer songwriter Ricky Montijo fondly recalls the first time he encountered a guitar.
“My first memory of music is sneaking to where I wasn’t supposed to be and marveling at my
grandfather’s guitar with its old wood and musty smell.” He continues, “In the small mountain
town where I grew up, there was nothing to do but play music or get into trouble. I tried to stick
to music.”
BY DAWN JANKE
PHOTOGRAPHY BY BRAD HACKLEMAN
n high school, Ricky Montijo discovered
the sounds of Parliament-Funkadelic
and Buena Vista Social Club, and his
musical style developed. “My sound is
a natural blend of what I’ve heard in
the past, how I play guitar, and the beat
that I have in my head,” he says. “Latino
music is a huge influence on me, Los
Lonely Boys and Santana; I also like
IStevie Ray Vaughan and Jimi Hendrix.”
Montijo relocated from Frasier Park to Paso Robles
about ten years ago and began working at Wal-Mart
while pursuing his music on the side. “I would sing in
the aisles as I worked, and everyone who encountered
me would tell me to quit my day job,” says Montijo.
“It took me nine years to quit, but I did, and now I
do music full time.”
At first, Montijo performed at coffee shops and
sandwich shops, “wherever I could get in,” he says,
“and I’ve slowly evolved to play the best wineries in
the county: Pomar Junction, Eberle, Broken Earth,
to name a few.” For Montijo, it’s been affirming
to get invited to perform at the same venues as
musicians he admires. “I’ve paid a lot of attention
to what other musicians are doing, guys like Dan
Curcio and Damon Castillo, who I consider to be
at the top in this area. And now, I am playing gigs
at the same places they are.”
Montijo’s live performances range from solo acoustic to a full six-piece band
consisting of a revolving group of talented local musicians who support him
live and in the studio. He says, “I have a pretty good idea about what I want a
particular song to sound like, and it’s nice to work with guys who make that
happen.” Known as The Mojitos, the guys are among the best musicians on the
Central Coast, according to Montijo. “It’s been really cool to be able to play with
top-tier performers who can run circles around me,” he says.
Montijo is most proud of his latest full-length album, “The Sauce Pot Sessions.”
Recorded at The Sauce Pot Studios in San Luis Obispo, the album came out
at a time when Montijo was dealing with a lot of personal issues, including the
passing of his father, to whom the album is dedicated. “It seemed like the stars
aligned for the recording to go smoothly—with the rawness and energy that we
all had going in, it worked perfectly for what we were trying to do. Everything
was happening at the same time, and the album was the good thing that came
out of it all,” says Montijo.
“The Sauce Pot Sessions,” released in May 2017, captures the energy of Montijo’s
live performances. “I didn’t want to overproduce the album and put a bunch of
layers on it. I just wanted it to sound like how we sound when we go out and do
our thing. So we went into the studio for four hours and laid our tracks in one
or two takes,” he says. To Montijo, the album represents a culmination of a lot of
things that he has been trying to do for a while: “It always felt like I was two steps
away—not really a legit musician—so it is nice to have my first real recording.”
The album helped expand Montijo’s musical presence beyond the county. “It’s
gotten me into a ton of festivals, such as the San Francisco International Beer
Festival and the Palm Springs Vintage Vibe Festival,” he says. Montijo also was
nominated for a New Times Music Award this year.
“Since I arrived here I’ve had my eye on that award
show, and it’s really cool to finally be a part of it. So
many artists I admire and enjoy watching are among
the nominees, and I’m honored to be a part of that
group,” says Montijo.
The flourishing music scene in San Luis Obispo
County motivates Montijo to “bring his A-game”
every time he performs. “The better the musicians
are in the scene, the better it is for everybody. Fans
will know a venue has good music, and then they’ll Montijo and his partner, Jennifer Brown, are excited
come back to see more.” Montijo is impressed about where the music will take them in the coming
that so many people in the area support live music years. Tours are planned for the Hawaiian Islands, the
and extends “a huge thank you to the fans and Midwest, and Texas. “We spend our days researching
music supporters.” He adds, “I wouldn’t have the and making calls and getting us to where we want to
opportunities I’ve had in this community without be. Both of us are committed to the music full time.”
them. I feel blessed to be a part of this scene—this Montijo also plans to head back to the studio next year:
is my home.” “I have a ton more songs I’m ready to share.” SLO LIFE
DAWN JANKE, Director,
University Writing & Rhetoric
Center Cal Poly, keeps her
pulse on the Central Coast
music scene.
DEC/JAN 2018 | SLO LIFE MAGAZINE | 53
| DWELLING
PISMO BEACH
BUNGALOW
PHOTOGRAPHY BY JASON MARTIN
54 | SLO LIFE MAGAZINE | DEC/JAN 2018
DEC/JAN 2018 | SLO LIFE MAGAZINE | 55
E
very year, as the little red line in thermometers
around the San Joaquin Valley reaches
impossible heights, a modern-day wagon
train forms on Highway 46 as a procession
of vehicles—many of them dust-covered
farm trucks—head west toward “the coast,”
just as they have done for generations.
Of the many kids hanging their heads out of
the window to breathe in the cool ocean air
while descending the Cuesta Grade, Rusty
Schott was thrilled when his parents decided
it was time to buy a second home, just 150
steps from the ocean, in Pismo Beach. The
year was 1975 and the home has been a
touchstone for the family since that time, a
refuge from the heat and a place to kick off
the boots, visit, reconnect with one another,
and speculate about the upcoming harvest.
Looking to continue the tradition, Schott,
a fourth-generation farmer, purchased the
home from his sisters after their mother
passed away in 2001. Together with his wife, >>
56 | SLO LIFE MAGAZINE | DEC/JAN 2018
DEC/JAN 2018 | SLO LIFE MAGAZINE | 57
Pam, the couple set out to renovate the property,
a little beach bungalow requiring significant
maintenance due mostly to the relentless and
unforgiving wet, salty sea breeze, which took its
toll over the many years. It was determined that
the best course of action was to fully gut the first
floor and boost the square footage by adding a
second story. Easier said than done.
Step one, according to Pam, who began with the
end in mind, was to bring on interior designer
Jason Martin of Dallas Amante Interiors. The
relationship gelled quickly as the client outlined
the vision: make it a comfortable family getaway
for the four kids and six grandchildren. With
that goal in mind, Martin, who Pam calls her
“rock,” began working with the contractor to come
up with a plan. The first phase, demo-ing and
rebuilding the existing structure, took a year, as
expected. It was year two when things hit a snag,
as the couple was forced to wait a full year for >>
58 | SLO LIFE MAGAZINE | DEC/JAN 2018
“
We found our dream home in the beautiful San Luis Obispo Historic District. Monique Carlton at
San Luis Obispo Realty worked tirelessly with us, covering every corner of the County. We intend
on staying in our Queen Ann Victorian and we would not hesitate working with Monique again.
Duke and Ellen Williams
The team at SAN LUIS OBISPO REALTY makes dreams come true!
SAN LUIS OBISPO REALTY
805-544-9161
WWW.SANLUISOBISPO-HOMES.COM
441 MARSH STREET, SAN LUIS OBISPO
”
DEC/JAN 2018 | SLO LIFE MAGAZINE | 59
their plans to be approved for the second-story addition.
With the permit finally in hand, another two years were
required to complete the project and fully integrate the
finish work with and interior design.
While the couple was back in Pixley—population 3,310—
tending to their pistachios, almonds, alfalfa, and wheat,
local contractor Tim Selna was busy dialing in the home’s
many exquisite details, including the kids’ bedroom with
its one-of-a-kind bunk beds, the conversation-starting
fireplace mantel, the kitchen hood, even the banquet table.
Meanwhile, Martin fussed over every last interior detail,
right up to the placement of the pillows. The net result
is that the Schott family tradition continues and, as Pam
looks back on the long four-year project, she pauses for
a moment before thinking aloud, “We hope to have this
house in our family for the next few generations.” SLO LIFE
60 | SLO LIFE MAGAZINE | DEC/JAN 2018
DEC/JAN 2018 | SLO LIFE MAGAZINE | 61
| SLO CITY
REAL ESTATE
BY THE NUMBERS
laguna
lake
tank
farm
cal poly
area
country
club
down
town
foothill
blvd
johnson
ave
Total Homes Sold
Average Asking Price
Average Selling Price
Sales Price as a % of Asking Price
Average # of Days on the Market
Total Homes Sold
Average Asking Price
Average Selling Price
Sales Price as a % of Asking Price
Average # of Days on the Market
Total Homes Sold
Average Asking Price
Average Selling Price
Sales Price as a % of Asking Price
Average # of Days on the Market
Total Homes Sold
Average Asking Price
Average Selling Price
Sales Price as a % of Asking Price
Average # of Days on the Market
2016
58
$666,602
$653,342
98.01%
43
2016
37
$798,243
$777,266
97.37%
38
2016
29
$754,921
$744,667
98.64%
26
2016
20
$1,298,350
$1,244,900
95.88%
64
2016
Total Homes Sold
81
Average Asking Price
$661,879
Average Selling Price
$657,152
Sales Price as a % of Asking Price 99.29%
Average # of Days on the Market 34
2016
Total Homes Sold
41
Average Asking Price
$792,815
Average Selling Price
$776,732
Sales Price as a % of Asking Price 97.97%
Average # of Days on the Market 39
Total Homes Sold
Average Asking Price
Average Selling Price
Sales Price as a % of Asking Price
Average # of Days on the Market
2016
53
$797,925
$780,910
97.87%
53
2017
56
$700,977
$691,977
98.72%
28
2017
21
$810,942
$802,233
98.93%
23
2017
28
$793,596
$784,964
98.91%
29
2017
13
$1,259,446
$1,213,719
96.37%
53
2017
76
$766,811
$762,101
99.39%
44
2017
46
$770,223
$756,495
98.22%
27
2017
47
$786,200
$782,287
99.50%
31
+/-
-3.45%
5.16%
5.91%
0.71%
-34.88%
+/-
-43.24%
1.59%
3.21%
1.56%
-39.47%
+/-
-3.45%
5.12%
5.41%
0.27%
11.54%
+/-
-35.00%
-3.00%
-2.50%
0.49%
-17.19%
+/-
-6.17%
15.85%
15.97%
0.10%
29.41%
+/-
12.20%
-2.85%
-2.61%
0.25%
-30.77%
+/-
-11.32%
-1.47%
0.18%
1.63%
-41.51%
*Comparing 01/01/16 - 11/21/16 to 01/01/17 - 11/21/17
SOURCE: San Luis Obispo Association of REALTORS ®
SLO LIFE
62 | SLO LIFE MAGAZINE | DEC/JAN 2018
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Donna Lewis
Branch Manager/Senior Loan Advisor
NMLS #245945
805.235.0463
donnalewis@rpm-mtg.com
www.rpm-mtg.com/dlewis
Dylan Morrow
Loan Advisor
NMLS #1461481
805.550.9742
dmorrow@rpm-mtg.com
www.rpm-mtg.com/dmorrow
Brandi Warren
Senior Loan Advisor
NMLS# 290534
661.332.2074
bwarren@rpm-mtg.com
www.rpm-mtg.com/bwarren
Kim Gabriele
Senior Loan Advisor
NMLS# 263247
805.471.6186
kgabriele@rpm-mtg.com
www.rpm-mtg.com/kgabriele
Ken Neate
Loan Advisor
NMLS# 373607
925.963.1015
kneate@rpm-mtg.com
www.rpm-mtg.com/kneate
Lou Escoto
Loan Advisor
NMLS# 274721
805.904.7724
lescoto@rpm-mtg.com
www.rpm-mtg.com/lescoto
1065 Higuera Street, Suite 100, San Luis Obispo, CA 93401
LendUS, LLC dba RPM Mortgage NMLS #1938 - Licensed by the Department of Business Oversight under the CA Residential Mortgage
Lending Act. | 7813 | Equal Housing Opportunity
DEC/JAN 2018 | SLO LIFE MAGAZINE | 63
| SLO COUNTY
REAL ESTATE
REGION
BY THE NUMBERS
NUMBER OF
HOMES SOLD
AVERAGE DAYS
ON MARKET
MEDIAN SELLING
PRICE
2016
2017
2016
2017
2016
2017
Arroyo Grande
311
296
54
58
$684,198
$766,984
Atascadero
327
365
45
55
$489,126
$542,499
Avila Beach
17
16
109
75
$1,047,559 $1,045,313
Cambria/San Simeon
153
146
95
83
$672,998
$711,160
Cayucos
30
56
88
118
$1,017,350 $1,148,410
Creston
7
14
136
82
$858,714
$799,000
Grover Beach
170
161
36
43
$489,952
$517,932
Los Osos
149
119
51
35
$578,431
$613,437
Morro Bay
145
132
55
61
$676,120
$688,123
Nipomo
218
234
55
60
$606,052
$632,741
Oceano
42
46
53
52
$433,143
$448,413
Pismo Beach
122
133
76
55
$970,923 $1,056,903
Paso (Inside City Limits)
449
414
50
42
$452,097
$483,475
Paso (North 46 - East 101)
37
44
54
49
$513,026
$489,906
Paso (North 46 - West 101)
86
86
90
96
$581,293
$514,851
Paso (South 46 - East 101)
48
53
88
71
$562,442
$698,495
San Luis Obispo
399
317
45
34
$747,743
$793,408
Santa Margarita
21
16
47
33
$322,833
$412,988
Templeton
102
107
96
65
$707,264
$714,030
64 | SLO LIFE MAGAZINE | DEC/JAN 2018
Countywide
2,779 2,672
*Comparing 01/01/16 - 11/21/16 to 01/01/17 - 11/21/17
56 54 $602,585 $651,211
SOURCE: San Luis Obispo Association of REALTORS ®
SLO LIFE
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DEC/JAN 2018 | SLO LIFE MAGAZINE | 65
| ON THE RISE
STUDENT SPOTLIGHT
Stephen ZagRodny
With places to go and players to direct, this
eighteen-year-old San Luis Obispo High School senior
is running around, lighting up the stage.
What sort of extra-curricular activities do you participate in? I’m the
co-president of the drama club at SLO High and I run cross country and
track. I am the treasurer for the Gay-Straight Alliance and I’m currently
involved as a defense witness on the Mock Trial team. I also am part of
the Improv team and the newly established Environmental Club.
What recognition have you received? Well, I was recently crowned
Homecoming King, but on the more academic side I was selected as an
Elk’s Student of the Month in September.
What is going on with you now? I’m wrapping up the play Annie as Rooster Hannigan and
I’m getting ready to start rehearsals for the musical I’m directing: The 25th Annual Putnam County
Spelling Bee. I’m also currently preparing to compete in Mock Trial, which takes place in February.
What is your favorite memory of all time? Last year, I directed A Very Potter Musical and at every
performance we had a packed house; people were even sitting on the stage at some shows. It was
amazing to see my vision for a production come to fruition and so encouraging to have such a
positive response toward my work.
What other interests do you have? I’m very involved in theatre at SLO High, so I love going to
see shows, but on a broader level I find myself very interested in stories and the way they’re told—
whether that be through film, stage, paints, or really anything at all.
What experiences have had a strong influence on you? I think living in Los Angeles for a good
portion of my earlier years has instilled an appreciation in me for large cities, a diverse array of
cultures, and a balance between natural and urban settings.
If you could go back in history and meet anyone, who would it be ? It’s a toss up between
Andy Warhol because of the way he depicted society in art, F. Scott Fitzgerald because of his deep
understanding and literary portrayal of human characteristics, and Louis XIV because of his use of public
relations and publicity at a time far before social media and celebrities.
What do you dislike? I get really annoyed with people who walk like there’s all the time in the world,
especially when it’s in a crowded hallway.
What is something that not many people know about you? One time I got mixed up about a costume
competition at the Sound Of Music sing-a-long at the Hollywood Bowl and ended up on stage in front of
16,000 people.
Where do you see yourself in ten years? I see myself living in a large city after graduating and settling into
a job that nurtures my interests and applies my abilities effectively. I also hope to have the opportunity to
travel to different regions of the globe and experience a wide variety of cultures.
What schools are you considering for college? I’m particularly interested in UC San Diego, UCLA,
University of Washington, New York University, Sarah Lawrence College, and the University of Texas at
Austin, to name a few off the extensive list. SLO LIFE
Know a student On the Rise?
Introduce us at slolifemagazine.com/share
66 | SLO LIFE MAGAZINE | DEC/JAN 2018
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DEC/JAN 2018 | SLO LIFE MAGAZINE | 67
| FAMILY
UNDER THE
SEA IN AVILA
We are lucky to have such a delightful, aweinspiring
family hotspot no more than a hop,
skip, and a jump away. But, unless you are
looking closely, you may just miss it. Grab my
hand and come along with me as we spend an
afternoon visiting the Central Coast Aquarium.
BY PADEN HUGHES
68 | SLO LIFE MAGAZINE | DEC/JAN 2018
Igrew up in the Bay Area, where the closest aquarium was in
Monterey and considered to be the Disneyland of marine
wildlife. Locally, you may be surprised to find out we have a
smaller, but no less charming marine sanctuary. I stumbled upon
this gem while on a walk from the Bob Jones Trail into Avila
Beach. The turquoise building is hard to miss and its bright logo
caught my eye.
On a cold, gray afternoon I decided that nine months old was the perfect
age for my daughter to establish a love and appreciation for who and what
lives in the ocean. I packed up our things and off we went, singing “Under
the Sea” to set the mood.
The Central Coast Aquarium hosts various events, including birthday
parties, and we were lucky enough to encounter a cute six-year-old
celebrating her special day. Joined by her enthusiastic friends and
decked out in pirate-themed costumes, the revelers were as distractingly
interesting as the sea life itself.
We spent the afternoon strolling back and forth between the two large
rooms and dozens of tanks. We gazed at the East Coast horseshoe crab,
the bright orange Pacific octopus, the deep red starfish, and the translucent
jellyfish, who circled their tank as if in a trance. I was as absorbed by the
experience as my daughter.
The aquarium, while small, does a great job offering ongoing, unique
experiences. We learned that most of the sea life showcased is
unintentionally caught by local fishermen in their traps. The aquarium
staff has a great relationship with the fishermen and has established a
handshake deal allowing the aquarium to care for the unintended guests
for a couple months at a time, until the anglers head back out to sea and
return the precious creatures to their original homes. This leads to everchanging
tenants in the tanks, which make things interesting, and keeps
the crowds coming back for more.
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While the touch tank was amazing and allowed us to feel the adult swell
sharks and starfish, the highlight for me was, without a doubt, observing
the Pacific octopus shoot across the tank and coil its tentacles around a
child’s football toy. It was so fun to watch kids react to the idea that an
octopus liked football—you could almost see their imaginations take flight.
Of course, no trip to an aquarium is complete without being mesmerized
by the jellyfish. As we approached the tank, my daughter started to
flap her arms, kick her feet, and squeal excitedly. The jellies were the
uncontested showstoppers. We watched the staff feed the umbrella-shaped
invertebrates and were intrigued as we learned where the food gathers into
their four stomachs and how the circular current helps them capture the
nutrients. It was fascinating.
A trip to the Central Coast Aquarium can stretch
from an hour to a full day with the park, beach,
and promenade just steps away from the front
door. I was excited to find out about a program
called Mommies and Guppies—focusing on
kids five years and younger and offered from 10
a.m. to noon on the first non-holiday Monday
of each month. This event features story time
and hands-on interaction with the tide pool
animals. And the recently launched Shoreline
Explorers program highlights a different animal
each month and comes with a beachcomber’s
guide to take tide pooling—talk about real
world connection. It’s clear that the goal of the
aquarium is to invest in future generations, so
caring for our ocean animals and environment
will be a top priority. SLO LIFE
PADEN HUGHES is
co-owner of Gymnazo
and enjoys exploring
the Central Coast.
Nicole Pazdan, CSA
Contact us today for FREE placement assistance.
(805) 546-8777
elderplacementprofessionals.com
DEC/JAN 2018 | SLO LIFE MAGAZINE | 69
SPONSORED
BAXTER MOERMAN
The new tradition
is non-traditional…
Perhaps it’s embarrassing to admit, but it took us a while to
embrace the trust given by strangers. We are entrusted to
make jewelry that commemorates big personal milestones:
marriage, the birth of a child, or redesigning jewelry once
worn by a deceased loved one. The responsibility is
immediately apparent, and we’ve never taken it lightly. The
reason is simple: we can relate. We see ourselves in each
person who walks into our shop. In a world crammed full of
‘stuff,’ we all want jewelry made with quality, craftsmanship,
something rare and special. Most find something perfect
within our showcases, yet often they want to take a step
further. We often customize our designs to reflect the
individual customer.
The new tradition is non-traditional. We increasingly make
engagement rings and wedding bands that both fulfill and
challenge the status quo. They are still made from precious
metals and gemstones, but we’re making them using
recycled gold, textured gold, hand-engraved patterns,
rose cut diamonds, raw diamond crystals, post-consumer
diamonds, and ethically-sourced sapphires of all colors.
Recycled gold has a much lighter footprint upon the
Earth, and the unusual diamonds and sapphires are both
responsibly sourced and really friggin’ cool!
The days of mediocre men’s jewelry are waning. Men
want jewelry that sets them apart from the crowd. They
are increasingly requesting rings that stand out when
compared to their buddy’s. We are seeing more men ask
for wedding bands with hand engraving, accent diamonds,
and sapphires. We are anticipating the revival of ‘right
hand’ men’s rings, signets, and perhaps some tasteful
pinky rings in the coming years.
Each encounter begins simply enough—our shop door chime chimes, a
friendly greeting from our dogs Penny and Indi, and a series of questions
acting as pick-and-shovel to discover how best to help each person.
Sometimes it’s a young guy who heard of us through a friend, or a couple
who recently decided to take their relationship to the next level. But, each
time we find ourselves explaining what we do, and why we do it. Making all
the jewelry that fills our showcases is not the most efficient business model,
but we take pride in knowing we make each piece with distinct quality and
contemporary design that invites compliments.
The People of Garden Street
SHAUN MATTHEWS
PARTNER & HOTELIER, HOTEL SERRA
On my playlist: Gary Moore, Parisian Walkways
Currently reading: The Red Lantern
Comfort food: Polenta with Braised Lamb Ragout
Dream car: 1965 Alvis TE21 Drophead Coupe
Cats or dogs: Dogs, of course!
If you could ask your pet just one question,
it would be: Are you happy?
GARDEN STREET - The Heart of Downtown San Luis Obispo
70 | SLO LIFE MAGAZINE | DEC/JAN 2018
SPONSORED
ONE-OF-A-KIND
Found only in the alluvial mines of Tanzania’s
Mahenge region. This gem carries the durability
and price of garnet, but the color of Padparascha
and Morganite. Meet Lotus Garnet.
$1,698 // Garden Street Goldsmiths
1114 & 1118 Garden Street, San Luis Obispo
(805) 543-8186 // GardenStreetGoldsmiths.com
PASTA AL SAN LUIS OBISPO
Featuring Tortellini in Brodo, which is Tortellini stuffed with
beef with homemade chicken broth. Come be delighted
by fresh homemade pasta, classic Italian favorites and
a variety of both local and European wines. The perfect
setting for large family gatherings or intimate date nights,
La Locanda is sure to offer a delicious, hand-crafted
experience.
$11 // La Locanda
1137 Garden Street, San Luis Obispo
(805) 548-1750 // lalocandaslo.com
CHEESY SMILES
Gift your favorite person the perfect selection of cheeses,
tasting notes, and recipes. For three months, even the
Scroogiest person will be Santa-like opening their monthly
delivery of select cheeses and dried goods. It’s the perfect
stress-free gift and shipping is available statewide.
$40 per month // Fromagerie Sophie
1129 Garden Street, San Luis Obispo
(805) 503-0805 // fromageriesophie.com
COZY UP TO
CASHMERE
Time to snuggle up in a delicious
cashmere ruana and let the season
begin. Featuring an M. Liz mixed
metal boho chic necklace—truly
one of our favorite designers.
Cashmere ruana $86
M. Liz Necklace $40
Finders Keepers
1124 Garden Street,
San Luis Obispo
(805) 545-9879
finderskeepersconsignment1.com
MUST HAVE
It doesn’t get much simpler than this classic diner mug with a positive attitude.
Everyone should have one these in their cabinet, because there is nothing quite like
starting the day off with a high-quality, warm mug full of your favorite brew to start
the day. Available only at San Luis Obispo’s oldest coffee house, Linnaea’s Cafe.
$9.95 // Linnaea’s Cafe // 1110 Garden Street, San Luis Obispo
(805) 541-5888 // linnaeas.com
GARDEN STREET - The Heart of Downtown San Luis Obispo
DEC/JAN 2018 | SLO LIFE MAGAZINE | 71
START THE FLAME
This one-of-a-kind pendant is sure to light
a yuletide fire this holiday season. From
the Rio Grande do Sul in Brazil, a nine
carat pear shaped natural Citrine is alive
with bright colors and wrapped in a swirl of
yellow gold with a mesh chain.
$4,500 // Marshalls Jewelers
751 Higuera Street, San Luis Obispo
(805) 543-3431 // marshalls1889.com
SPONSORED
ACTIVE & ELEGANT
Baxter Moerman’s Hex Studs are simple
everyday earrings with a fresh modern
silhouette. The brushed rose gold and
brilliant white Canadian diamonds create
a rich, elegant look. These are a great
alternative to traditional diamond studs
and a favorite choice for active women.
Available in 18K white, yellow, or rose gold.
SHINE BRIGHT
This season, we’re giving you a new
way to smell like Aveda with Beautifying
and Shampure Pure-Fume Mists. This
aromatic mist nourishes the skin, while
the calming aromas provide a moment
of peace. This mist makes your skin
glisten, as well as add shine to tattoos.
Look for the mists as well as other gifts
to nurture your hair and body..
$30 // Salon62
1112 Garden Street, San Luis Obispo
(805) 543-2060 // salon62.com
PERK UP THE HOLIDAYS
The 2017 Holiday Blend from Scout
Coffee & HoneyCo is made up of coffees
from the world renowned Zelaya Family
in Antigua, Guatemala, and from a
collection of phenomenal small farms in
Cauca, Colombia. This heavy roast will
taste delicious black or with cream and is
packed with the crowd-pleasing flavors of
dark chocolate, soft spice, and dried fruit.
$13.50 // Scout Coffee Co.
1130 Garden Street and 880 E. Foothill
Boulevard, San Luis Obispo
(805) 439-2253 // HoneyCoCoffee.com
$905 // Baxter Moerman
1128 Garden Street, San Luis Obispo
(805) 801-9117 // baxtermoerman.com
GAME TIME
Enter the Hotel Serra Instagram
Scavenger Hunt and set out in
search of fun activities in
beautiful locations,
all painstakingly
crafted and designed
for you to get a taste
of what makes SLO
and the surrounding
area so great. Visit the
hotel’s website for all of the
details, rules, and most of
all, the prizes.
Hotel Serra Coming Soon
1125 Garden Street, San Luis Obispo
hotelserra.com
TAKE A SEAT
Inspired by modern Danish design, this chair is sure to be a statement
piece for any room, a delight to look at from any angle. The solid walnut
base securely cradles the contoured, comfy seat structure. With subtle
curves and refined style, this accent can easily be paired with several
different styles to function in any room.
$2,500 // San Luis Traditions // 748 Marsh Street, San Luis Obispo
(805) 541-8500 // sanluistraditions.com
GARDEN STREET - The Heart of Downtown San Luis Obispo
72 | SLO LIFE MAGAZINE | DEC/JAN 2018
SPONSORED
FROMAGERIE
SOPHIE
Christmas in Paris makes you believe anything is possible.
The lights, the snow, the decorations and the food create
an ethereal experience that stirs a spark in the soul.
That’s what happened to us when we celebrated Paul’s
50th birthday roaming from fromagerie to patisserie to
boulangeries in the City of Light; eating, smiling, and
loving along the way. It was a vacation that changed our
lives and challenged us to keep that feeling alive when we
were back home in San Luis Obispo.
Being a small business owner anywhere is difficult and
opening a cheese shop in our community was a challenge.
After much discussion we went for it, uniting the place we
love with the culture we cherish. Four years later we are
beyond moved at the way this community, and specifically
Garden Street, has supported our dream.
We know that learning the language of cheese isn’t easy.
As Americans, most of us haven’t been exposed to a
lot of cheese and don’t know what to do when it smells
“bad,” feels funny, and tastes even weirder. These are
the moments we treasure. It’s inspiring to us to see that
moment—and it’s always there—where your eyes light
up, your mouth curls into a smile, and you tell us, “Oh
yes! This is the one.” It’s why we’ve created experiences
like the Passport Program and Cheese of the Month club
so we can take an international journey through cheese
together without the jet lag!
Every day we search for more stories that are shared
with us through cheese. As we select cheese wheels and
specialty products from around the world, we look high
and low for those that are made according to old-world
traditions and are often handmade in ways that date back
centuries. We look for delicious products, and when we
find one with an interesting history, artisanal making and
culture, they delight us all the more. While the products
are certainly delicious, what we are really looking for
and buying are the stories, history, artistry, and culture
behind these hard-to-find products. We are looking for
connections to the past and portals into the future as we share what we
love with those we love. If people have liked something for centuries,
then we have a hunch you might like it, too.
Sitting around a table with great San Luis Obispo County wine and
cheeses from around the world allows us a rare moment to slow down
and connect with old-world traditions and make new friends, soaking up
experiences that matter most. It might be cheesy to say, but we wouldn’t
have it any other way.
The Dogs of Garden Street
TRIVIA
Ollie Hughes (formerly
Olympia Cossa) was
married to the local
pharmacist. She
opened Ollie’s Beauty
Salon at 1112 Garden
St. in 1935. It has been
a salon ever since.
Today, it is the home of
Salon 62.
Rascal // wire haired Jack Russell // 18 months
Rascal, engaged as a proud Ambassador for the future Hotel
Serra is shown here teaching her brothers, Monty and Kona,
how they must stand for the arrival of all four-legged guests.
GARDEN STREET - The Heart of Downtown San Luis Obispo
DEC/JAN 2018 | SLO LIFE MAGAZINE | 73
| HEALTH
Rethinking Salt
We are big fans of podcasts at SLO LIFE Magazine, and you can pretty much count on one playing in the
background at the office most of the time. When we heard an interview recently with an enthusiastic and earnest
young pharmacist-turned-researcher named James DiNicolantonio, our minds were blown, and we ran out to buy
his book, “The Salt Fix: Why the Experts Got It All Wrong—and How Eating More Might Save Your Life.”
Now, let us begin this
conversation by
reminding everyone
that we are not doctors.
We are just passing
along interesting information that happens to
run directly against current conventional thinking
on the subject. The important thing is that these
revelations be evaluated on an individual basis, and
there are, according to the book, some rare diseases
that can make overconsumption of salt a dangerous
thing. But, for the vast majority of us, it may be
time to give salt a fair shake.
The book comes with 46 pages of footnotes, and it is
not light reading. But, lucky for you, we summarized a
few of the key concepts in the pages that follow.
DiNicolantonio stumbled upon his salt obsession
as a retail pharmacist, who once consulted a patient
who came by the pharmacy to fill a prescription.
She complained of fatigue, dizziness, and lethargy.
When he took a closer look at her medication, an
antidepressant called sertraline, he learned that it
was a diuretic (which depletes salt) and encouraged
her to have her blood sodium levels checked. Sure
enough, they were low, so he advised her to talk to
her doctor about lowering her dosage and moving
her off of her low-salt diet. A few days after the
change and increasing her salt intake, she was back
to normal. The author became so excited by this
news that he quit pharmacy so that he could focus
all of his efforts on nothing but salt, which he did
for the next ten years while publishing over 200
medical papers—and counting—on the subject.
Imagine that, nothing but salt for a decade! If there
is such a thing as a salt expert, this is the guy. >>
74 | SLO LIFE MAGAZINE | DEC/JAN 2018
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DEC/JAN 2018 | SLO LIFE MAGAZINE | 75
No. 1
YOU NEED MORE SALT
WHEN YOU SWEAT
While most of us are familiar with the idea of drinking lots of water
when we work out, the idea of ingesting more salt may seem a little
counterintuitive. Describing the physiological pathways that the body uses,
DiNicolantonio cites the importance of salt (sodium chloride, or NaCl) to
thermoregulation, in other words maintaining a consistent temperature. He
also cites a study performed on soccer players during 90 to 98 degree days
(with 50% humidity) to find that they lost, on average, 1,896 milligrams
of salt during a one-hour match, which is more than many dietitians and
doctors recommend eating for an entire day.
No. 3
WE ARE SALTY DUDES
The surface of the ocean covers 71% of earth, but
because of its volume it makes up 99% of the planet’s
total living space. Sodium chloride constitutes 90% of
the ocean’s mineral content—the same mineral content
found in our blood. Through the early chapters in
the book, the author lays out a compelling case for
how humans evolved with salt, and he argues, quite
convincingly, that our ancestors ate a high-salt diet.
No. 4
COULD THERE BE A
SALT-AUTISM LINK?
The book points to some intriguing ideas where salt may
be of particular, and unexpected, benefit. For example,
DiNicolantonio discusses a theory suggesting that
people diagnosed with autism may be dealing with issues
related to overhydration and a water-salt imbalance, and
recommends that children with the disorder, who often
have salt cravings, be given more salt in their diets, and
cites studies where improvement has been found.
No. 2
OUR KIDNEYS ARE
SALT-SIFTING MACHINES
Through a process called osmoregulation, our kidneys are constantly
recycling salt to maintain an optimum ratio with water. When we consume
too much salt, it is excreted. When we consume too little, the kidneys
become very stingy and hang on to it. On an average day, our kidneys filter
somewhere between 3.2 and 3.6 pounds of salt, roughly 150 times the
amount we ingest daily.
No. 5
LOW CARBS AND
CAFFEINE
With the popularity of the Paleo Diet and the
omnipresence of caffeinated drinks, DiNicolantonio
urges an increased level of salt consumption. Both of
them cause salt depletion through different and relatively
complex processes. The important thing to note here is
that if you are drinking coffee all day, or are eating like a
caveman, it may be worth checking your sodium levels to
ensure you are replenishing the white stuff at a faster rate
than you are depleting it.
76 | SLO LIFE MAGAZINE | DEC/JAN 2018
DEC/JAN 2018 | SLO LIFE MAGAZINE | 77
No. 6
SALT VS. SUGAR
While there is a process for maintaining a salt balance in the body, no such pathway
exists for sugar. And, according to DiNicolantonio, many people are consuming the
wrong white crystal in excess because they have fallen out of balance. Through a
dynamic that takes him a full chapter to explain (Crystal Rehab: Using Salt Cravings
to Kick Sugar Addiction) he makes the argument that salt deficiencies are actually
contributing to our sugar addiction.
PERSONALIZED GROUP FITNESS
and INDIVIDUAL TRAINING
No. 7
HYPERTENSION MYTHS DEBUNKED
For those that have been told by their doctor that they have high blood pressure and,
therefore, must reduce their salt intake, this is where DiNicolantonio spends most
of his time. He cites study after study where no correlation is found to exist between
the two and, once again, makes the claim that we have villainized the wrong white
crystal. Instead, after walking the reader through the latest research, he places the
blame for America’s hypertension on sugar.
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78 | SLO LIFE MAGAZINE | DEC/JAN 2018
If you are looking to add more salt to
your diet, quality does matter. And,
for DiNicolantonio, he recommends
Redmond Real Salt, which is mined
from an ancient seabed in Redmond,
Utah. It provides over sixty trace
minerals in a daily serving, as well as
178 micrograms of naturally occurring
iodine, which is generally added to
conventional table salts.
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(805) 305-6725 | drprange.com
DEC/JAN 2018 | SLO LIFE MAGAZINE | 79
| STORYTELLERS’ CORNER
JUST
WRITE IT
BY FRANZ WISNER
Writing a memoir is time-consuming, hard as hell, and often
exasperating to the point of wanting to chuck it all into a wood
chipper. Sometimes it feels cathartic. Sometimes it feels like you’re
picking the same scab every day.
Penning your life story demands enormous amounts of energy and emotion. It’s worth every
ounce. In fact, it could be one of the most meaningful things you’ll ever do.
I teach memoir writing classes and workshops around the country. People attend for a
variety of reasons. Some writers come with the makings of a bestseller, a compelling story
that would appeal to a mass audience. They need a little help with structure and technique.
Other writers want to pass down their life story to family members. Some attendees have
experienced a traumatic event—the death of a loved one or a tough bout with cancer,
for example. They use writing as a way to help them process the past and refocus for the
future. Some students just come to listen and gain inspiration. They are all welcome and
encouraged to share their story.
The memoir genre used to be the exclusive domain of the rich and famous. Then, writers
like Frank McCourt and Maya Angelou showed us a great life story can also come from
more common surroundings. They opened the door for a new generation of memoirists.
Anthony Bourdain let us in on restaurant life. Mary Karr wrote about alcoholism. John
Grogan shared a moving story about the family dog, Marley. The new breed of memoir gave
us a new level of intimacy and familiarity. We could relate. And maybe we could pen one
ourselves?
I never aspired to be a writer. I avoided creative writing courses in college. Too artsy
fartsy! But years later, after being dumped at the altar by my fiancée and taking a two-year,
53-country honeymoon with my brother, I knew I had a story inside me.
I spent a year writing my first memoir, “Honeymoon with
My Brother.” I cranked out some regrettable rough drafts and
broke every rule in the how-to memoir handbook. My goal
was simple: make the writing a little less awful every day. I read
other memoirs and circled passages that moved me. I tried out
writing styles and copied techniques. I worked with an editor
who helped me focus on the best parts of the story.
demanded it. I decided skinny dipping can be an
exhilarating way to swim. After a few false starts and a
lot of help from others, I turned in a 300-page memoir
of which I was proud.
Once “Honeymoon with My Brother” hit the
bookstores, something fascinating happened. The
story took on a life of its own. All books do this.
When you release your story into the world, others
claim it, reshape it, grab bits and parts, and make
your story part of their own.
I heard from readers who read the book and decided
to splurge on a long-desired trip to Italy or Australia.
Others told me they called a long-lost family member
and made plans to get together. Many people told me
the story helped them heal.
“My mother passed away last October,” wrote a
woman. “I haven’t even come close to getting over it.
Yesterday, the day I found and read your book, would
have been her 69th birthday. In your book, especially
at the beginning, you often talk of ‘messages.’ I know
my mother wanted more for me than a job that I keep
only because of the paycheck. So I am slowly listening
to that inner voice, the one who today keeps repeating
a line from your book, start ‘....walking towards
walking away.’”
I thought the book may make a few people laugh. I
had no idea some readers would use it to help change
careers, recover from a setback, or re-examine their
lives. One woman told me the book convinced her to
divorce her husband. I made sure to lock my door that
night and prayed she didn’t mention the title to her ex.
A life story will resonate in ways the writer can never
imagine. And that’s a beautiful, powerful thing. Your
story is a gift to others to use as they wish.
The years spent researching, writing, and promoting
my memoirs are, by far, the most rewarding years of
my career. Nothing else comes close. And if I can write
a memoir, anyone can write a memoir.
FRANZ WISNER is the
founder of The Bestsellers
Group, which provides
brands and individuals with
storytelling assistance from
bestselling authors.
I also tried to listen to the writing. Stories will let you know
which characters and scenes deserve more attention and which
ones need a haircut. I strived to be open to those messages.
Early in the process, I struggled to share the emotional
underpinning of my life story. I felt exposed, like a skinny
dipper in the ocean. Then I realized the honesty and
vulnerability made my writing much better. The story
If you have ever thought about penning your life story,
do it. I’ve never met a writer who regretted it, never
heard someone say, “Y’know, thinking and writing
about my life was a complete waste of time.”
The only regrets I have heard are from people who
know they should tell their story, but continue to keep
it bottled up inside. SLO LIFE
80 | SLO LIFE MAGAZINE | DEC/JAN 2018
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DEC/JAN 2018 | SLO LIFE MAGAZINE | 81
| OUTDOORS
GONE SURFING
with Cadus Surfboards
Wave after wave breaks along our ocean shores; some meager, some weak, and others,
monstrous awe-inspiring cavernous barrels: the cadus (Latin for barrel; a tube ride).
Within all of these life cycles of the ocean, a surfer paddles out. In spirit, a surfer is
always there, always in the ocean—at work, school, the car, lying in bed, and in all of the
moments of life between surf sessions.
BY SHAWN TRACHT
PHOTOGRAPHY BY JON REIS
For locally-bred San Luis Obispo surfing legend Dave “Mouse” Friesen,
it is no different. At a very young age, Friesen was swept up by
the transcendent nature of the ocean, and today, he is the living
embodiment of a soul that is connected to this deeper sense of
worldly energies of the ocean.
With a huge swell in the water, Friesen and I packed up his full-size pickup with five
different Cadus Surfboards (Friesen’s surfboard and apparel brand). We have options with
our equipment—because contrary to common thought, we do not take the waves head
on—surfers, instead, choose the perfect surfboard to meld with the waves and become one
with Mother Nature, finding harmony. Romantic, yes. The journey is as much spiritual as it is
physical. A lifestyle, much more than a sport.
With sand shed on the floorboards and salt lightly crusted along the edges of the seats of his
truck, Friesen and I set off down the coast in search of the biggest and longest peeling waves
we can find.
After checking a few spots, we finally find perfection: Barrels! We are as giddy as our
six-year-old daughters in the candy aisle, squealing and laughing with ebullient excitement
as we scramble out of the truck and hurriedly slip into our wetsuits. We are crazed teenagers
howling at the moon and laughing like hyenas with a spiritual fervor. We’re the juxtaposition
of emotions that pack a punch of every positive, unbridled emotion you could think of: we are
about to ride the pure, perfectly groomed energy of this world in the form of an ocean wave.
A short prayer to ourselves and a look up to the sky, and then we paddle out…
Friesen and I sit on the outside waiting for some big set waves. We talk, laugh, and express
our gratitude about the perfect weather and waves. We laugh some more, talk about our
kids, work, new surfboards, our anxieties, and fears. We talk, and listen, and laugh, and wait...
patiently, out at sea.
And then, all of a sudden, the biggest waves of the day start marching in from the horizon
like corduroy lines on the sea. Eight-foot sets parading toward us from way outside.
HERE... WE... GO!
Friesen paddles hard, concentrating intently as the wave moves toward him. Screams of fear
and fearlessness resounding in the hollers from his best mates, screaming him in, calling his
number, yelling to him, “Go!” He paddles harder, scraping, and digging. “Paddle!” he tells
himself. “Dig!”
Friesen crests over the lip, and begins to accelerate down the face of this swelling,
monstrous wall of water. He pushes down hard,
engages his inside rail line, flows to his feet, stands
up, and then the wave begins to peel over his
head. He crouches just a little as the thundering
peeling lip of the wave breaks over the top of him:
and then a constant crashing whiteness of sound
echos in his ears: he’s fully barreled, blissful.
With the wave embracing him, he stands, in the
tube—the cadus —and all time stops. He’s entered
into perfect harmony with this world. All of the
planets align in this moment of pure everything
and pure nothing. All of the noise finally goes
silent. Heaven on earth: serenity, paradise, joy,
peace, awakening.
Surfing is that physical ride to mental freedom: all
your cares, all your worries, all of life’s anxieties, all
thoughts go away when you’re on a wave.
After four hours of this repeated journey, waiting
calmly for waves and paddling for freedom to
catch barrels, Friesen and I head back to the
truck. The drive home shares that same calm:
two friends sitting back, staring with a sort of
gaze that traverses
back and forth
through time: waves of
yesteryear, waves from
today, and waves we’ll
ride tomorrow. The
journey, lived in the
present, though able
to move through time
and space.
As we keep breathing,
the waves keep rolling
in our minds. One,
after another, after
another. SLO LIFE
SHAWN TRACHT is an
educator who lives every
day with a passion for
helping others, and plays as
many sports as possible in
the moments in between.
82 | SLO LIFE MAGAZINE | DEC/JAN 2018
Local, Handmade,
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San Luis Obispo
805.782.9868
www.mama-ganache.com
DEC/JAN 2018 | SLO LIFE MAGAZINE | 83
| TASTE
PUT THE KETTLE ON
BY JAIME LEWIS
C.S. Lewis once reportedly said, “You can never get a cup of tea
large enough or a book long enough to suit me.” Indeed, the world
appears to agree with him, at least on that first count: tea is the
most widely consumed beverage on the globe after water. For
centuries, it has calmed nerves, soothed hearts, sparked ideas, and
given rise to revolutions.
But what is tea, exactly? Technically speaking, all true tea is derived
from the plant camellia sinensis, native to Asia. The differences
between the five common teas—white, green, oolong, black,
and Pu’er —derive from the way the
camellia sinensis leaves are cultivated
and processed; depending on their
level of oxidation or fermentation, they
can present widely varying flavors,
aromas, and levels of caffeine. All
other botanicals steeped in water are
considered tisanes, or herbal teas.
In hunting down the perfect cup, I
discovered three spots on the Central
Coast that take the age-old ritual of tea
very seriously, albeit by different means
and traditions. >>
JAIME LEWIS is a world
traveler, and food writer, who
lives in San Luis Obispo.
Secrets For Making The Perfect Cup Of Tea
Pure water: In China, it has been said that water is “the
mother of tea.” Make sure your water is the good stuff
before putting on the kettle.
Good storage: At The Tea Trolley, Wendy Richardson
stores her teas in opaque containers away from heat.
“They look pretty in glass jars, but light can really
damage a good tea.”
The right temp: Armando Teran and Tina Chun keep
hot water at a not-so-hot 165° F at Root. “Boiling
water is too much for most teas,” Teran says. At
home, he recommends bringing water to a boil and
then throwing an ice cube or two in with the steeping
tea to keep the temperature down.
A quick steep: Like East owner Jill Stollmeyer
suggests, tea tastes best after just a brief steep.
“Otherwise, it becomes bitter,” she says. Try a oneminute
steep for delicate white and green teas, three
for oolong, and three or four for black and Pu’er.
84 | SLO LIFE MAGAZINE | DEC/JAN 2018
Find a spark in your own backyard oasis.
visit gardensbygabriel.com -or- call 805.215.0511
An activity of Gardens by Gabriel, Inc. · License No. 887028
DEC/JAN 2018 | SLO LIFE MAGAZINE | 85
East Wellbeing & Tea
Owner Jill Stollmeyer took up tea after going off
coffee, and it soon became more than just a hobby.
She launched East Wellbeing & Tea in San Luis
Obispo two years ago as a bright, peaceful nook
tucked off Monterey Street where pots of camellia
sinensis, herbal, or wellness tea (blends made
for particular functions) are served alongside a
seasonal menu of soups, wraps, bowls, salads, and
whole-food treats. East also boasts multiple rooms
for body treatments, including soaking tubs for
“steeps” (herbal baths), massage, acupuncture, and
facials.
Stollmeyer brings me a tray of Yin Tea along with
a little hourglass. “We time the steep,” she says,
flipping it over to shift the sands. “It’s important to
get that right. If you don’t time it, you overbrew, and
I think that’s why most Americans don’t bother with
tea.” While she won’t reveal the sources of her tea
(other than two blends from The Secret Garden in
SLO) she admits to having “scoured the earth” for
her blends.
“Everything that’s on our menu is there for
a reason,” she says, “whether it’s for calming,
regulating, or boosting the brain.”
86 | SLO LIFE MAGAZINE | DEC/JAN 2018
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DEC/JAN 2018 | SLO LIFE MAGAZINE | 87
The Tea Trolley
A native of Brentford in West London, Wendy
Richardson started The Tea Trolley in downtown
Atascadero in homage to her mother, Winifred.
“She always wanted a tea room, but being a single
mum, she couldn’t do it,” says Richardson. “When we
renovated this building I thought, ‘Why don’t I do
a tea room? Because that’s what I know.’” Seventeen
years later, Richardson has watched hundreds of
guests wander into her charming Spanish-style
bungalow—decorated with floral teacups, images of
Elizabeth II, and Union Jacks—to be transported by
the refinements of taking tea.
As for the tea itself, offerings range from classic
black teas like Darjeeling and Lapsang Souchong to
herbal teas like a ginger-peach blend. Many come
from England, as do the Devonshire cream and the
recipe for traditional scones, shaped like a cylinder
(not like a modern triangle scone, Richardson points
out), and loaded with currants.
“We bake almost everything here,” she says, placing a
three-tiered array of biscuits, macaroons, chocolates,
and lemon bars on our white lace tablecloth. My
daughter and son, who’ve come to aid in “research,”
(one of their favorite things), shocked me by waiting
patiently for their goodies, saying “please pass the
cream” and primly stirring their tea. Richardson
chuckles. Context is everything, I think.
88 | SLO LIFE MAGAZINE | DEC/JAN 2018
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DEC/JAN 2018 | SLO LIFE MAGAZINE | 89
Root
Just past the corner of Halcyon and Fair Oaks in Arroyo Grande
sits a tea shop so tiny I miss it the first time. When I eventually
walk in, husband and wife Armando Teran and Tina Chun greet
me behind a bar spread with tiny cups, strainers, teapots, and
canisters of tea leaves. On the butter-yellow walls hangs a rug
depicting the Native American god of fertility; Radiohead plays
on the stereo. “We thought we’d walk you through a tasting of
the five traditional Chinese teas,” Teran says, his excitement
infectious.
Teran and Chun launched Root 18 months ago as a hangout
where people can play and listen to live music and sip and learn
about tea (as an alternative to sipping something else in a bar).
“When we first started, we thought people knew tea,” says Chun,
“but they don’t! They think it comes from a box at the grocery
store.”
If that’s what people really think of tea, Root is the perfect
antidote. Teran and Chun source their leaves from China via
San Francisco, and have the enthusiasm and know-how of wine
connoisseurs to teach their guests. Of the five teas I taste, the
milk oolong is my favorite, especially as it’s perfectly prepared
and poured by Teran: delicate, earthy, and a little fruity.
“Our goal is to convert all coffee drinkers!” Teran says, laughing.
I tell him I’ll never give up my morning espresso, but, with
the peaceful steam of oolong drifting up before me, I secretly
consider the idea. SLO LIFE
90 | SLO LIFE MAGAZINE | DEC/JAN 2018
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DEC/JAN 2018 | SLO LIFE MAGAZINE | 91
| KITCHEN
BRINED PORK LOIN
with Dried Apricot Mostarda
This savory white meat is about as good as it gets, and
adding the tangy-sweet flavor of apricot mostarda makes
it a flavorful dish just right for your holiday table.
BY CHEF JESSIE RIVAS
92 | SLO LIFE MAGAZINE | DEC/JAN 2018
BRINED PORK LOIN
¼ - ½ cup kosher salt
½ cup firm packed brown sugar
1 Tbs ground black pepper
1 yellow onion (rough chopped)
6 cloves crushed garlic
1 bunch thyme (remove sprigs and save leaves)
1 bunch rosemary (remove sprigs and save leaves)
2 bay leaves
5 lbs boneless pork loin
1 Tbs olive oil
Local harvest
DELIVERy
In a saucepan add salt, pepper, brown sugar,
chopped onion, garlic, thyme sprigs, rosemary
sprigs, and 2 crushed bay leaves. Add 3 cups of
water and bring to a boil or until salt and sugar is
dissolved. Remove from heat and add 5 cups of cold
water, allow time to cool.
In a large enough pan or bowl add pork loin and
cover with brine mixture. Rotate pork a few times
while brining or just add enough water to cover the
pork and let sit for at least 3 hours or overnight in
the refrigerator.
Preheat oven to 375°. Take pork out of the brine
and pat dry with paper towels. Rub with the olive
oil, chopped thyme, and rosemary leaves. Place
pork in roasting pan and put in preheated oven for
30 minutes, then turn to brown other side. Check
internal temperature. When pork reaches 140°,
turn oven up to 450° to finish browning; about
10 minutes. Allow pork to rest 10-15 minutes on
cutting board covered with foil before slicing.
APRICOT MOSTARDA
1 ½ Tbs olive oil
1 large yellow onion (sliced thin from top to bottom)
pinch of salt and pepper
¼ - ½ cup dried apricot diced (about 15 halves)
¼ cup sugar
1 cup dry white wine
3 Tbs Dijon mustard
1 Tbs white wine vinegar or cider vinegar
JESSIE RIVAS is the owner
and chef of The Pairing Knife
food truck which serves the
Central Coast.
In a 10-inch sauté pan,
add olive oil, sliced onion,
salt, and pepper and sauté
for about 5 minutes. Add
apricots, sugar, mustard,
white wine, and white
wine vinegar. Continue
cooking over medium
heat and reduce mixture
to about ½.
Slice pork and top with
apricot mostarda served
over top. SLO LIFE
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DEC/JAN 2018 | SLO LIFE MAGAZINE | 93
| BREW
WINTER
IS BEER
BY BRANT MYERS
If you’ve been keeping up with me over the years, you know I like
to drink seasonally. After all, beer is an agricultural product and
fresh beer is the best beer. Even the glassware gets in on the fun
with longer, warmer days seeing tall pours of bright pilsners and
darker, cooler winter months getting oily stouts poured into squat
tulip glasses. Coincidence? Maybe, but it is fun to think about.
This winter we will be getting into my favorite season: fireplace beers—
the type of big boozy monsters that you cuddle up to and hang around
with for a while. These winter warmers pour dark, have a higher alcohol
content, and get better the more you handle them. You can enjoy one
bottle throughout the evening while getting nice and toasty on the inside.
If you have the foresight, pick up a couple bottles and tuck them away for
next season; just like a good red wine, they’ll hold up for years to come if
stored properly.
Speaking of cool, dark places, here are a few local treats hitting SLO
watering holes as we wrap up 2017. Tap It Brewing’s head brewer, Ryan
Aikens, is having fun with a new twist on their classic American Imperial
Stout “Caltucky.” In years past, this homage to Kentucky’s Finest was
bourbon barrel-aged and utilized wheat, corn, and rye for a familiar take
on the liquor. For 2017, the Tap It crew is creating “Sweet Mash,” with
the same malt bill minus the bourbon barrels. To keep things interesting,
the base American Imperial Stout will see three variants. The addition of
whole vanilla beans will provide a sweet and smooth complement to the
natural toffee and caramel flavors of the beer, a classic combo. Flambéed
coconut and toasted cocoa nibs will be added to another batch, giving off
sweet, roasty flavors while again complementing the spicy rye flavors and
tobacco aromas of the hearty stout base. The third, and decidedly most
interesting variant, will see maraschino cherries and orange peels to craft
a cocktail-in-a-bottle. Fans of Old Fashioneds will likely be slurping this
down as soon as the keg gets tapped. Just make sure to not put an ice cube
in your glass before drinking. “Full Blown Stout” is also making its annual
appearance. The smoked oatmeal stout is great with meals, or as a meal
replacement. It also comes in six-packs, in case your football game goes
into overtime.
Bang the Drum, also in San Luis Obispo, will be releasing their perennial
favorite, “Maple Brown,” this season. A classic brown ale with the
addition of maple to pair well with crisp nights, reminding us of the sugar
maple leaves that lost the battle to cold while lining the streets of our city.
This season will also see a variant of their popular “Surprise Me” blonde
ale with lactose (milk sugar). As fall becomes winter, “Surprise Me” will
be doctored up with the classic flavors of pumpkin via a purée of actual
pumpkins and spiced moderately with cinnamon, nutmeg, clove, ginger,
and just a touch of coffee to round out this Wonka-esque brew. Grab a
sweater and enjoy a glass under the stars on their inviting patio.
BRANT MYERS is owner
of Hop On Beer Tours, a
concierge service for craft
beer enthusiasts along the
Central Coast.
Last but not least, SLO’s Libertine Brewing
released their dark saison dry-hopped with
Equinox hops called “Autumn Leaves” in
early November, but like all their bottleconditioned
beers, this will hold up for a
long time and can be enjoyed for months
to come. Saisons are also my favorite beers
to bring to dinner parties as they pair with
almost every food imaginable. Also, keep an
eye out for their library release of Libertine’s
most highly-rated beer, “Stocking Stuffer,”
which is a great Christmas gift, by the way
(I got three for myself last year).
So, cheers to the best part of the coldest
season. May you fill your home with the
warmth of family and friends and most
importantly—good beer! SLO LIFE
94 | SLO LIFE MAGAZINE | DEC/JAN 2018
DEC/JAN 2018 | SLO LIFE MAGAZINE | 95
SENIOR DISCOUNT . Mon & Tues 10 to 2 . $15
| HAPPENINGS
1351 Monterey Street . San Luis Obispo
(805)783-2887 . clippersbarber.com
CHRISTMAS AT THE CASTLE
View the estate as Mr. Hearst’s
guests enjoyed it during the 1920’s
and 1930’s during the Christmas
season. From the large outdoor
wreaths to towering trees in the
large social rooms, you will enjoy
this winter wonderland during the
month of December.
December 1 - 31 // hearstcastle.org
DECEMBER
SNOW IN MORRO BAY
Come out to Tidelands Park to enjoy
two snow play areas—one on a slope for
the older children and a small flat one
for under four, as well as an Elf On The
Shelf creativity contest.
December 10 // morrobaywinterfest.com
SLO’s Hidden
Gem on the Hill!
Call 805-214-1713 today
to schedule a visit and ask
about our winter specials!*
NEW YEAR’S EVE POPS
You won’t want to miss the best ticket in
town on New Year’s Eve as the Symphony
plays the music of the night. Mix and
mingle with friends and start your New
Year with memorable Broadway music
including a medley from Carousel and
Phantom of the Opera featuring Paul
Woodring and the Forbes Organ.
December 31 // pacslo.org
Las Brisas
Independent Retirement Living
San Luis Obispo, CA
las-brisas.net
*SPECIAL PROMOTIONS ARE LIMITED WITH SPECIAL TERMS AND CONDITIONS. TALK WITH
COMMUNITY MANAGEMENT FOR DETAILS. ©2017 HARVEST MANAGEMENT SUB LLC,
HOLIDAY AL MANAGEMENT SUB LLC, HOLIDAY AL NIC MANAGEMENT LLC
96 | SLO LIFE MAGAZINE | DEC/JAN 2018
THE NUTCRACKER
It’s Christmas Eve and Clara is about to have
the night of her dreams. Marvel at the magic
and wonder of this spectacular, professional
production brought to you by the Civic Ballet
and accompanied by the Opera San Luis
Obispo orchestra and the SLOHS Choir.
December 8 - 10 // pacslo.org
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DEC/JAN 2018 | SLO LIFE MAGAZINE | 97
ADVENTURE, PASSION
Dr. Arnie Horwitz
HEALTHY RELATIONSHIPS
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| HAPPENINGS
POLAR BEAR DIP
Kick off the New Year by
jumping into the cold waters of
the Pacific Ocean off Cayucos
as part of the 37th Annual
Carlin Soulé Memorial Polar
Bear Dip. Most participants
wear swimming suits or come in
costume, but be warned, wetsuits
are frowned upon. The festivities
begin at 9:30 a.m., with the Polar
Bear Dip at noon.
January 1 // cayucoschamber.com
JANUARY
RESTAURANT MONTH
Visitors and locals alike can experience the region’s
locally-inspired cuisine throughout January as
participating restaurants offer various special menus
and promotions, most featuring a three-course
prix fixe menu. Reservations recommended. Prices
and offers vary by restaurant. Dine out during this
delicious month celebrating some of the finest
cuisine on the Central Coast.
January 2 - 31 // visitsanluisobispocounty.com
LA CUESTA RANCH TRAIL RUN
The race will take place at the gorgeous La Cuesta
Ranch, just outside of San Luis Obispo on Loomis
Road backing up to Poly Canyon and West Cuesta
Ridge. The start/finish area will be staged at the
historic ranch barn. This event features dirt trails
and ranch roads with fantastic views of the West
Cuesta Ridge.
January 6 // ultrasignup.com
live the SLO LIFE!
SLO LIFE
SWINGING
FOR THE
FENCES
ON THE
RISE
HEALTH
WORDS TO
LIVE BY
BEHIND THE
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JUN/JUL 2014 & POLITICAL ACTION
A LITTLE PRINCESS
Young Sara Crewe would rather stay with her
dear father in India than leave for Miss Minchin’s
boarding school in grim, bustling London, but her
father insists she receive an English education. In
this heartfelt, faithful adaptation of the beloved novel
by Frances Hodgson Burnett, one girl’s goodwill and
courage show what being a princess truly means.
January 12 - 28 // slorep.org
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Wishing our clients, families, and friends a vibrant holiday season, a new home overflowing with love and
a new year filled with joy, peace and prosperity. We welcomed over 300 buyers and sellers into the Haven
Properties family in 2017. In the spirit of the holidays, THANK YOU for the privilege of representing you.
547 Marsh Street • San Luis Obispo
805 Main Street • Morro Bay
1039 Chorro Street • San Luis Obispo
100 | SLO LIFE MAGAZINE | DEC/JAN 2018
805.592.2050 | WWW.BHGREHAVEN.COM