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Lavazza Harlan's Complete

Over 100 Years of Coffee

Over 100 Years of Coffee Excellence At the heart of Lavazza’s story is a single family’s passion for coffee. Beginning with Luigi Lavazza in 1895, four generations of the Lavazza family have devoted themselves to continuous improvement, innovation, and sharing of authentically Italian coffee experiences. Luigi was the first to blend different types of coffees for distinctive taste and flavor consistency. Over 120 years later, Lavazza has perfected the art of coffee blending in order to offer a wide range of products suited to match every personal taste. The #1 selling coffee in Italy, a global brand, and a recognized leader in Italian espresso - Lavazza is still family owned and operated, remaining dedicated as ever to bringing people around the world the authentic Italian coffee experience. 2

The Lavazza Group – Key Facts • Global Presence in over 90 Countries • 3000 employees worldwide • 45% Italy market share in value • Five plants: 3 in Italy, 1 in India, 1 in Brazil • Over $2.2 billion in sales in 2016 • Over 50 Training Centers over 30,000 people are trained every year around the world 3

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